On Instagram, 39% of accounts with 15,000+ followers belong to influencers. These influencers are vying for the attention of 112.5 million users. Needless to say, the competition among influencers is stiff.
To stand out in this overcrowded space, you need to post high-quality content. Not only that, you also need to track the performance of your posts 24x7. This is why dynamic influencers install Instagram management apps on their mobile devices.
Instagram management apps help influencers:
- Design and edit images and videos on-the-go
- Create stunning collages and graphics
- Monitor account health
- Track each post for user engagement
There is no shortage of Instagram management apps in the marketplace. In fact, the choices can be enough to overwhelm you. So, we’ve identified and reviewed 13 great Instagram management apps that are a must for your Instagram marketing strategy. Check them out.
Best Instagram Management Apps:
1. Loomly
Platform: iOS, Android, Web
Purpose: Content Management & Optimization
Price: Free. There may be additional functionalities accessible through paid options.
Loomly stands out in the realm of Instagram management apps as a beacon of intuitiveness and efficiency. The app simplifies the content creation process with a cache of post ideas, optimization tips, and a straightforward approval workflow, making it a breeze for teams to craft compelling Instagram content. Loomly’s automated publishing and advanced analytics work in tandem to ensure your content strategy is both time-efficient and data-informed.
The app’s optimization features ensure that your Instagram posts are seen and resonate with your audience, enhancing engagement and fostering growth. Loomly is more than just a management app; it’s a growth partner for your Instagram strategy.
With its comprehensive suite of features, Loomly ensures your brand’s story is told in the most compelling way every time. Moreover, its user-friendly interface adds a touch of simplicity and effectiveness to your Instagram management needs.
2. Brandwatch Consumer Intelligence
Platform: iOS, Android, Web
Purpose: Scheduling and Analytics
Price: Free. Might contain optional paid packages.
Brandwatch empowers teams with a collaborative content calendar, enabling the scheduling, editing, and publishing of Instagram content with seamless coordination. The app’s unique selling point is its integrated approach to managing both social media content and advertising, ensuring a consistent and impactful brand voice across all posts.
The analytics provided by Brandwatch are not just numbers; they are insights that guide your content strategy to new heights. The ‘Link in Bio’ feature is specifically tailored to leverage your Instagram profile, driving traffic where it matters most. The app’s value is evident in its comprehensive capabilities, making it a strategic investment for elevating your brand’s digital footprint.
With Brandwatch, you get a robust suite of features to optimize your content for engagement and reach.
3. Iconosquare
Platform: iOS, Android, web
Purpose: Analytics
Price: $49/month
To check the pulse of your audience, you need to have data-driven analytics at your fingertips. Iconosquare is a powerful app that provides detailed reports about multiple social accounts. You can even track your promoted posts in some selected plans.
The dashboard is fully customizable and easy to read. The app lets you publish posts using geolocation and tagging. Your posts get maximum visibility as they’re posted at the best times.
Find out how you stack up to competition. Iconoquare measures industry benchmarks and compares them with your engagement, reach, and community growth. You get a 14-day free full-featured trial after which you can start with their Pro plan for $49 monthly.
4. PromoRepublic
Platform: iOS, Android, Web
Purpose: Social Media Marketing
Price: Free. The app might contain paid functionalities.
PromoRepublic sets itself apart in the Instagram management apps landscape with a keen focus on local marketing intelligence. It offers a suite of tools for localized content scheduling and an Intelligence Engine that turns marketing data into actionable business strategies. This app is particularly adept at managing Instagram engagement, providing insights into local SEO, and streamlining review responses.
PromoRepublic’s value proposition is clear: it provides a targeted approach to Instagram content and advertising, ensuring your local marketing efforts are as effective as possible.
PromoRepublic is a strategic partner for localized brand presence on Instagram. Its ability to distill complex marketing data into actionable insights makes it an indispensable tool for businesses looking to make a tangible impact in their local markets.
5. Agorapulse
Platform: iOS, Android, Web
Purpose: Management
Price: Free. Could contain additional functionalities available through paid plans.
Agorapulse is a standout Instagram management app that caters to the needs of social media managers and agencies requiring a high level of agility and responsiveness. Its mobile app is particularly noteworthy, offering a one-stop solution for managing comments, mentions, and messages across multiple accounts. This makes it an indispensable tool for professionals who need to maintain a consistent and engaging presence on Instagram, even while on the move.
The app’s robust feature set, including real-time engagement tools, post scheduling, and social listening, ensures your Instagram management is as dynamic as the platform itself. With Agorapulse, you’re equipped to not only respond to social activity but also to anticipate and lead conversations.
AgoraPulse’s detailed analytics provide a panoramic view of your social media landscape, enabling you to make strategic decisions with confidence.
6. Snapseed
Platform: Android, iOS, macOS
Purpose: Photo editing
Price: Free
Snapseed is a photo editing app that you can download free of cost from the Google or Apple app stores. The power-packed app consumes just 22MB storage and comes in 40+ languages.
The app saves your photos without distorting colors and resolution. It has features such as contrast, crop, and rotate. You can annotate images and add vignettes. To retouch old photos, you can use its Brush, Lens, and White Balance features.
Fashion bloggers will love its Glamour Glow feature. Its Face Enhance capability diminishes facial imperfections. You can save your favorite effects and apply them on new images instantly.
7. VSCO
Platform: iOS, Android
Purpose: Photo/video editing
Price: Free and Membership
Instagram filters are passé. You need professional-grade tools to create stunning imagery that your followers will love. VSCO is a reputable photo editing app for Instagram with a full-featured free version.
The free edition of VSCO comes with 10+ original presets and standard editing tools to modulate contrast, grain, and saturation. You also get to connect with other content creators and learn from their valuable input.
If you need advanced features such as HSL and borders and video editing, you can opt for a VSCO membership, which costs $29.99 a year. For that price, you get 200+ presets and film emulation presets to recreate the vintage look.
8. Life Lapse
Platform: iOS, Android
Purpose: Video editing
Price: Free
If you want to create Boomerang-type videos of longer duration, Life Lapse is the app you should download. From a single interface, you can import or capture videos, add effects, and post to Instagram or queue for later. The icing on the cake is that the app is completely free.
You can create stop videos, which are a series of pictures arranged end to end, to give the look and feel of a video. The app lets you add effects to the pictures, adjust video speed, and even add royalty-free music clips from their gallery.
Life Lapse is ridiculously simple to operate. Its image overlay technology creates stop videos in a jiffy. You won’t have to spend hours manually arranging pictures, or invest in costly video editing software.
9. InShot
Platform: iOS, Android
Purpose: Video editing
Price: $3.99
InShot has an edge over other free video editors owing to its remarkable features and user-friendly interface. Its GLITCH video effect was nominated for the #googleplaybestof awards in 2019.
It lets you trim, merge, and splice videos. You can add voice overs to your vlogs or pick free clips from their library. You get a rich lineup of animated stickers that can be added to videos. You can caption and sync text snippets to accompany your video content.
10. FilmoraGo
Platform: iOS, Android, macOS
Purpose: Video editing
Price: Free + optional in-app purchases
Wondershare’s FilmoraGo app is great for beginners who are testing the waters. It lets you preview edited videos in real time. You can merge videos and stills, apply transitions to frames, and add themes and filters.
It lets you delay or speed up videos, and create videos that run in reverse. It gives you the option of adjusting the screen ratio to 1:1 (suitable for Instagram) or 16:9. Without spending a penny, you can download several transitions, overlays, music, and elements.
Their support center has comprehensive step-by-step tutorials in multiple languages. You can also hobnob with the community and learn new editing hacks.
11. Layout from Instagram
Platform: iOS, Android
Purpose: Layout designing
Price: Free
If you’re in the mood for making collages, Layout from Instagram lets you make some cool ones. You can combine up to 9 pictures from your gallery and arrange them in innovative grid layouts. You can capture varied moods by clicking the Phone Booth feature.
To search pictures quickly, you can use the Faces tab. Mirror, duplicate, resize, flip, replace, and zoom images as you need. To up your editing game, add Instagram’s filters to your collage. Save the collage in your gallery and upload to your account.
12. Sprout Social
Platform: iOS, Android, web
Purpose: Analytics
Price: $99/user/month
While Instagram has a number of free analytics tools, you won’t have access to them unless you have a Business account. SproutSocial has no such constraints. It can schedule your posts in optimal periods and track each post’s performance.
It also monitors your hashtags and comments. If you own multiple accounts, SproutSocial provides you a unified inbox from where you can respond to comments. You can even publish via the app and line up posts for the future.
In the high-end plans, you get a social CRM toolset where you get a panoramic view of each contact’s engagement. Its smart monitoring never lets you miss any comment or @mention. You can repost your followers’ content and strengthen your relationships.
13. Panoramiq Insights
Platform: iOS and Android
Purpose: Analytics
Price: $7.99/month
Panoramiq Insights is an Instagram analytics tool from Hootsuite. It works only with Business accounts. Its social listening capability keeps you abreast of trending topics in your niche. It analyses your follower demographics and highlights areas where you have a strong foothold.
The app scans the performance of all your posts and identifies the best ones. Then, you can derive algorithms for what’s clicking with your community and replicate the same approach.
It even analyses your Instagram Stories and gives detailed reports that you can export to CSV or PDF formats. For such a robust platform, Panoramiq Insights is reasonably priced.
Over to You
With these tools in your phones and tablets, you can manage your Instagram account anytime, anywhere. Most of these apps have no-obligation trial periods and pocket-friendly prices. They will help you stay on top of the game and establish your influence in no time.
Frequently Asked Questions
What is the best Instagram management app?
There is no shortage of Instagram management apps in the marketplace. Here are some of the best Instagram management apps:
- Brandwatch
- Iconosquare
- Loomly
- PromoRepublic
- AgoraPulse
- Snapseed
- VSCO
- Life Lapse
- InShot
- FilmoraGo
- Layout from Instagram
- SproutSocial
- Panoramiq Insights
What apps do Instagrammers use?
Instagrammers use a number of different apps for their businesses. Many Instagrammers use VSCO, Snapseed, Adobe Photoshop Lightroom CC, Layout, and Square Sized.
Is Buffer for Instagram free?
Buffer for Instagram has both free and paid plans. You can schedule both single image and single video posts through Buffer. On the free plan, which costs $0, you can plan out your marketing strategy for Instagram for a maximum of three plans. If you plan to connect more Instagram accounts, or if you need analytics, you will need to upgrade to the next buffer plan.
What is the best free Instagram scheduling app?
Here are the best free Instagram scheduling apps:
- Semrush
- Combin Scheduler
- Buffer
- Tailwind
- Later
- SkedSocial
- Hootsuite
Who is the highest paid Instagrammer?
According to social media planner Hopper HQ, Dwayne Johnson is the highest-paid celebrity on Instagram in 2022. The actor reportedly earns more than $1,000,000 per paid post on Instagram.
