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Popular Pays is not so much shifting away from influencer marketing, as it is redefining what an influencer marketplace can be. In the early days of marketplaces, the criticism was that there was too much emphasis on reach and engagement, not enough on relationships or authenticity.
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If the history of influencer marketing could be measured on a geological timescale, Traackr is a company that’s been around since the early Paleozoic
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Pinterest has become more than a site where people go for recipes and wedding ideas. It...