Google My Business allows businesses to get listed on Google. That sounds quite simple. Getting your business listed on Google comes with tons of benefits. Even SEOs say so, as 32% of specialists say Google Business Profiles are the most integral ranking factor for local SEO. And that's one thing you don't want to miss out on.
But creating a professional Google Business Profile listing requires a lot of effort.
With such a listing, you can essentially post offers, events, products, and services directly to Google Search and Maps through posts on Google My Business. You can make this process more manageable by using Google My Business scheduling tools and platforms.
In this article, we will review the top 13 Google My Business Scheduling Tools and Platforms to help you reap the benefits.
What Is Google My Business (Google Business Profile)?
Google My Business, now known as Google Business Profile, is a free tool that enables businesses to manage their online presence across Google Search and Google Maps. This platform allows business owners to create a customized profile that displays essential information about their company, such as location, contact details, operating hours, and services offered.
For example, here's how these business profiles look like:
As you can see, a Google Business Profile displays your business's most crucial information, such as location, reviews, name, product price range, type, number, hours, etc. It is a vital resource for enhancing your online presence.
Why Should You Use Google Scheduling Tools?
Google My Business or simply Google scheduling tools are essential for optimizing your Google profile. To use these tools, however, you first need to have a Business Profile.
There are a few reasons why every business should use a GMB tool. The most important ones include:
- Streamlined Posting: Scheduling tools allow businesses to create and schedule posts in advance, ensuring that their GMB profile remains active without the need for constant manual updates. This is particularly beneficial for businesses managing multiple social media accounts, as it saves time and reduces the risk of missing important updates.
- Improved Visibility: Regularly updated posts on GMB can enhance a business's visibility in local search results. By using scheduling tools, businesses can maintain a consistent posting schedule, which can help improve their ranking on Google Maps and in search results, thereby attracting more potential customers.
- Analytics and Performance Tracking: Many Google My Business tools come equipped with analytics features that allow businesses to monitor the performance of their posts. This data can provide insights into customer engagement and help refine marketing strategies over time.
- Enhanced Customer Engagement: Scheduling posts about promotions, events, or updates can keep customers informed and engaged. This proactive communication helps in building customer relationships and can lead to increased foot traffic and sales.
- Ease of Use: Most GMB scheduling tools are user-friendly and integrate seamlessly with other social media platforms. This makes it easier for businesses to manage their online presence from a single dashboard, facilitating better organization and content planning.
However, there is one additional reason as to why you should use these tools.
Google Scheduling Tools Help With Online Appointment Scheduling
Beyond just managing your Google My Business posts, Google scheduling tools can also streamline your online appointment scheduling. These tools allow customers to book appointments directly through your Google profile, making the process more convenient and accessible.
By integrating scheduling features, businesses can reduce the back-and-forth of setting up appointments, minimize no-shows with automated reminders, and provide a seamless experience for customers. This not only enhances customer satisfaction but also optimizes the overall efficiency of your business operations.
Google My Business (GMB) allows businesses to integrate various appointment-scheduling apps directly into their profiles, making it easier for customers to book services. From Bookings.com and other travel accommodation apps to custom appointment-scheduling apps, GMB Scheduling Tools can help integrate these vital resources.
13 Google My Business Scheduling Tools and Platforms:
1. Loomly
Pricing: Starts from $32/month
Loomly offers a robust set of features tailored to enhance your Google My Business (GMB) profile, making it a vital tool for businesses looking to boost local visibility and drive customer engagement. With a focus on automation, collaboration, and content optimization, Loomly simplifies the process of managing your GMB presence across multiple locations, ensuring your posts are timely, relevant, and impactful.
Seamless Auto-Posting and Content Management
Loomly’s auto-posting feature for Google My Business is a game-changer for businesses managing multiple locations or maintaining a steady flow of content. You can effortlessly auto-publish images and posts directly to your GMB profile, eliminating the manual effort typically required. This tool also allows you to clone content across multiple calendars, ensuring that consistent messaging—such as store hours or special promotions—reaches all your locations simultaneously.
Source: Loomly
The ability to add action buttons like “Order Online” or “Sign Up” directly to your posts can significantly drive customer engagement and conversions, making it easier for your audience to take the next step. Additionally, Loomly’s daily post ideas and post templates ensure that you never run out of content, providing you with fresh ideas to keep your GMB profile active and engaging.
Collaboration and Workflow Efficiency
Loomly excels in streamlining collaboration and approval workflows, crucial for teams working together to maintain a consistent brand voice across multiple locations. The platform allows you to invite collaborators to review and approve posts, helping to avoid mistakes and keep your content on-brand. Customized approval workflows, along with notifications via email, Slack, or Microsoft Teams, ensure that everyone stays in the loop and can act quickly when needed.
Source: Loomly
Moreover, Loomly’s post optimization tips help you refine your content to maximize its impact, offering insights on the best times to post and the most effective formats to use. This feature, combined with the ability to edit and tweak images directly in Loomly Studio, makes it easy to create polished, professional-looking posts that stand out on your GMB profile.
2. Sprout Social
Pricing: Starts from $199 per seat per month.
Sprout Social is a robust platform that offers a range of tools designed to enhance your social media strategy. Among its many features, Sprout Social’s integration with Google My Business (GMB) is particularly noteworthy. This integration allows you to seamlessly manage and schedule your GMB posts, helping you maintain a strong online presence and engage effectively with your local audience.
Efficient Google My Business Scheduling
Sprout Social simplifies the process of scheduling posts for your Google My Business profile. You can easily compose posts directly from the Sprout dashboard, choosing between “What’s New?” or “Event” post types. Whether you’re announcing a special event or sharing the latest news, Sprout ensures that your content is delivered at the optimal time, using data-driven insights to maximize engagement.
The scheduling feature is particularly useful for businesses that want to maintain a consistent posting schedule without the need for constant manual input.
Streamlined Content Management and Approval
One of the standout features of Sprout Social’s GMB integration is its ability to streamline content management and approval processes. The platform’s scheduling tool allows you to save drafts, queue posts, or schedule them in advance, providing flexibility in how you manage your content. Additionally, Sprout’s approval workflows ensure that every post meets your brand’s standards before it goes live. This is crucial for maintaining a professional and consistent online presence, especially for businesses with multiple stakeholders involved in the content creation process.
In addition, with Sprout, you can manage your Google My Business reviews. This includes monitoring and responding to every feedback coming your way. Moreover, you can sort, filter, and create custom views of all GMB reviews. With this functionality, you can analyze the health of your Google Business listing and make adjustments accordingly.
Source: Sprout Social
3. Hootsuite
Although Hootsuite doesn’t appear to highlight the fact, you can use the social media scheduling tool to post to Google My Business. Begin by verifying your Google My Business profile. Then go to Hootsuite’s App Directory, where you will find Google My Business. Once you have installed that add-on, authorize Hootsuite to access your Google My Business account for each stream (posts, questions, and reviews).
When you’re ready to make a post, go to the Posts stream and click to add a New Post. Fill in the required fields, e.g., text, image, CTA button, and link, and then click on Post Now.
You can also view your Google My Business questions and reviews in your streams and respond to any as you choose.
4. Sendible
Pricing: Starts from $25/month billed yearly
If you’re looking for a tool to streamline your Google My Business (GMB) management, Sendible offers robust scheduling features designed to enhance your business profile and keep your content consistent. Whether you’re managing a single location or multiple, Sendible’s GMB scheduling capabilities allow you to maintain an active online presence effortlessly.
Seamless Auto-Posting and Content Cloning
Sendible’s GMB scheduler is built for efficiency. With auto-posting capabilities, you can schedule content to go live on your Google Business Profiles automatically. This feature ensures that your business stays visible to potential customers without the need for constant manual updates.
Source: Sendible
Additionally, if your business operates in multiple locations, Sendible’s content cloning function is a game-changer. You can easily duplicate posts across different profiles, which is especially useful for recurring content like store hours or promotional events. This not only saves time but also ensures uniformity across all your business locations.
Collaborative Workflows and Content Optimization
Sendible’s GMB scheduling tool isn’t just about posting content; it’s about optimizing it. The platform provides intuitive content planning across multiple locations, allowing you to spot gaps in your calendar and adjust your strategy as needed.
With built-in post optimization tips, you can refine your content to maximize engagement and reach. Collaboration is also a breeze with Sendible, as it offers customizable approval workflows. You can invite team members to review and approve content, ensuring that everything is on-brand and error-free before it goes live. Notifications via email, Slack, or Microsoft Teams keep everyone in the loop, so you can quickly act on feedback.
5. Planable
Pricing: Free plan available. Pricing starts at $33/month
Planable has introduced a highly convenient feature that allows you to schedule posts, events, and offers on Google My Business (now Google Business Profile). This integration simplifies managing your online presence, ensuring you stay connected with your local customers effectively and consistently.
Seamless Scheduling for Google My Business
With Planable, you can easily schedule Google My Business posts ahead of time. This feature is particularly beneficial for small businesses looking to maintain a steady flow of content without the hassle of manual posting. The scheduling process is straightforward: connect your Google Business Profile, compose your post, and select the desired date and time for it to go live.
Source: Planable
This hands-off approach frees up your time to focus on other important aspects of your business, while ensuring your online presence remains active.
Planable’s User-Friendly Interface
Planable’s platform is designed with user-friendliness in mind. It offers a clean, visually appealing interface where all your social media content, including Google My Business posts, is neatly organized. You can preview how your posts will appear on the feed, making it easier to ensure consistency in your brand’s presentation.
Additionally, Planable supports collaboration, allowing team members to give feedback and approve posts before they go live. This feature is crucial for maintaining quality control and ensuring that all content aligns with your business’s goals.
6. PromoRepublic
Pricing: Upon request
When it comes to managing your online presence, particularly on Google My Business (GMB), PromoRepublic offers a solid set of scheduling features designed to streamline your posting efforts. As a business owner, keeping your GMB profile updated with fresh content is crucial for maintaining visibility on Google Search and Maps.
PromoRepublic’s integration with Google My Business allows you to effortlessly schedule and publish various types of posts, helping you connect with your audience in a more meaningful way.
Seamless Integration and Post Scheduling
PromoRepublic makes it easy to connect your Google Business Profile with their platform, but it’s important to note that only verified locations are eligible. Once connected, you can start creating and scheduling posts directly through PromoRepublic. The platform supports several post types, including Updates, Offers, and Events, each designed to help you promote different aspects of your business.
Source: PromoRepublic
The ability to add a call-to-action (CTA) button to these posts is a significant advantage, as it encourages users to take specific actions, such as visiting your website or contacting your business.
Source: PromoRepublic
One of the standout features of PromoRepublic’s GMB scheduling tool is the near real-time appearance of your posts in search results. This immediacy allows your business to stay relevant and responsive to current trends and customer needs.
However, it’s vital to ensure that all details, such as event dates and CTAs, are accurately entered. Any discrepancies could result in posts not displaying correctly, which could impact your business’s visibility and engagement.
Content Requirements and Posting Considerations
While PromoRepublic’s GMB scheduling tool offers many conveniences, it also requires careful attention to Google’s content guidelines. The platform provides specific image size requirements and restrictions on superimposed text or graphics, ensuring that your posts meet Google’s standards.
Additionally, PromoRepublic highlights common reasons for post failures, such as low-quality images or misleading information. Understanding and adhering to these guidelines can help ensure that your posts are approved and visible to potential customers.
One limitation to be aware of is that posts on Google Business Profiles expire after one week, meaning you’ll need to stay on top of your content schedule to maintain a fresh and engaging presence. Additionally, businesses with more than 10 locations cannot use the post feature through third-party tools like PromoRepublic, which could be a drawback for larger companies.
7. e-clincher
e-clincher recognizes that Google My Business is an all-in-one tool that allows you to create a web presence, reach more customers, increase site traffic, and make more money. However, it can be time-consuming to manage Google My Business on top of Facebook, Twitter, Instagram, and your other social media channels. By using e-clincher, you can manage all your social media accounts in one place. e-clincher supports publishing and scheduling posts to Google My Business and responding to reviews and comments. You can manage multiple Google My Business locations.
8. OneUp
OneUp enables you to schedule and publish social media and Google My Business posts to boost growth and traffic. You add a post, choose whether to post it once or have it automatically recycled at your desired frequency, and then post it now or schedule for the future.
You can create categories to group accounts together, then organize and filter posts by those categories. You can create as many categories as you’d like to keep your posts organized and separated across different clients if you’re an agency.
Calendar View gives you an overview of all upcoming posts, where you can edit them and drag-and-drop to change days.
OneUp allows you to schedule and automate your Google My Business posts. For example, post to one or multiple Google My Business locations simultaneously, add images, links, and Call-To-Action buttons to your Google My Business posts, and even add pictures to the Photos section of Google My Business.
9. ContentCal
ContentCal automates much of the planning, scheduling, and content posting tasks. At its heart, it is a visual calendar and uses color-coding to organize your content.
ContentCal added integration with Google My Business in 2020. The ability to publish to Google My Business had been a highly requested feature for some time. However, you need to be on the Premium / Custom plans to gain access to the Google My Business integration.
You can use the ContentCal Google My Business integration to publish two types of Google My Business posts: the ‘What’s New’ post type and the ‘Events’ post type. You can also add a button to each post, encouraging your audience to take action on your content.
10. SocialPilot
You can use Social Pilot to help you ace your local marketing strategies by automating your Google My Business posts. Post updates and share news to your local Google My Business listings and let every visitor take notice of your business. You can use it to post new offers, deals, new products/services and give all customers a reason to visit your store, even re-targeting your regular or occasional customers.
Add Call-To-Actions to your posts to encourage visitors to check out your site, product page, or social profile. You can add pictures of your store, products, or happy customers to your posts to attract more views on your Google business page. You can even add short videos like ‘how to’ and product demos to your posts to build trust among potential customers.
11. GMB by RecurPost
RecurPost is a social media scheduler with repeating schedules. You can automatically share your updates at the best time, saving you countless hours and increasing your social media engagement every week.
RecurPost’s scheduling tool combined with their Google My Business automation tool enables you to create recurring schedules and automate Google My Business posts that go out on your profile in a loop. With just a handful of updates, you can sort out months of your Google My Business posts.
You can use it to add one of six CTA options to your Google My Business posts: Learn More, Sign Up, Buy, Order Online, Book, and Call Now.
12. Google My Business Post Scheduler – dbaPlatform
dbaPlatform is a powerful marketing automation platform that brands, franchises, and agencies use to coordinate and scale content distribution through their local merchant channels. They have private API access for Google My Business and a proprietary algorithm that complies with the tenets of Local Authority™, an independent measurement of local keyword ranking.
You can use it to optimize your listings seamlessly, effortlessly, and consistently across your locations, whether it’s ten Google My Business listings or ten thousand. Schedule dynamic location-based posts on a global scale. Easily create and schedule all Google My Business post types and publish to thousands of locations with a single click, even franchise locations.
13. Sked Social
Although Sked Social primarily markets itself as the only Instagram scheduler you’ll need, you can use the social media platform to post on Instagram, Facebook, Twitter, YouTube, LinkedIn, and Google My Business.
As Google limits who can use Google My Business to only some businesses, you must first check if you can create Google My Business posts in the Google Business Dashboard. You will have to be ‘verified’ before you can post to Google My Business.
Assuming that you qualify to use Google My Business, you can use Sked to make posts there, much as you can to your other social platforms. You can specify locations for your posts, however. When you schedule or edit a post, you must choose a “topic type.” These are Google’s “post types,” and each post type has specific features. Sked currently only supports some Google My Business post types: “What’s New” (“standard”), Events, Offers, and Alerts.
Wrapping Up
Google My Business scheduling tools are essential for optimizing your online presence, streamlining content management, and enhancing local SEO. By automating posts and integrating appointment scheduling, these platforms simplify maintaining a professional and engaging Google Business Profile, helping you attract more customers and stay ahead of the competition.
Frequently Asked Questions
What is Google My Business tool?
Google My Business, now called Google Business Profile, is a free tool that lets businesses manage their online presence on Google Search and Maps.
What app has replaced Google My Business?
Google My Business has been replaced by Google Business Profile, which can be managed directly in Google Search and Maps.
What are GMB tools examples?
Examples of GMB tools include Sprout Social, Loomly, Sendible, and Planable, all of which help manage and schedule posts on Google Business Profile.
Does Google have a scheduling tool?
Google doesn’t offer a specific scheduling tool for Google Business Profiles, but third-party tools like Sprout Social and Loomly provide this functionality
Comparing Social Media Scheduling Tools
Social media scheduling tools are essential for helping you schedule posts across social media, including Google My Business (Google Business Profiles). Explore the sections below for an overview of Social Media Scheduling Tools:
- Best Social Media Posting and Scheduling Tools
- Top 8 Tools to Schedule Posts on Facebook
- 15 of the Best TikTok Scheduling Tools
- Top 11 YouTube Scheduling Tools and Platforms
- 16 Best LinkedIn Scheduling Tools
- Top 15 Twitter Scheduler Tools
- Top 17 Instagram Scheduling Apps and Tools
- 30 Social Media Management Tools
