Top 20 TikTok Talent Management Agencies to Bolster Your Brand Campaigns
Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Ubiquitous, NeoReach, and The Influencer Marketing Factory undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Ubiquitous, NeoReach, and The Influencer Marketing Factory:
TikTok has been the standout social platform for the last couple of years.
TikTok has seen a significant increase in users in recent years, with the app having over 1.6 billion users globally. Since this number doesn't include users from China on Douyin, the actual number of TikTok users is even higher.
With this level of popularity, it should not be surprising that there are now many TikTok influencers. Some of the most followed accounts on TikTok include Charli D'Amelio, Addison Rae, Khabane Lame, Bella Poarch, and Zach King.
These top influencers didn't become so popular without much hard work, however. Being a talented influencer can easily become a full-time job. It’s easy to miss lucrative opportunities, too, if you have to spend all your time making content to keep your fans happy.
Talent management can make things easier for both successful and up-and-coming influencers. Talent managers handle contract negotiations, public relations, and more so that influencers can spend more time doing the things they love.
Here’s a selection of top TikTok talent management agencies willing to work with and represent influencers. Some of these are specialist talent management agencies. Others double up as influencer marketing agencies and can assist both brands and influencers connect and form a mutually beneficial relationship.
Top TikTok Talent Management Agencies
1. Ubiquitous
Ubiquitous unlocks influencer marketing for the biggest brands worldwide with a strong emphasis on TikTok. As a full-service solution, Ubiquitous combines a mature data infrastructure with predictive analytics and machine learning to optimize influencer marketing strategies. This review will delve into their TikTok talent management capabilities, focusing on their comprehensive approach and unique differentiation.
Comprehensive TikTok Influencer Marketing
Ubiquitous excels in managing TikTok talent through a robust, full-service approach. With a network of over 10,000 creators boasting more than 27 billion followers, Ubiquitous connects brands with the right influencers to enhance their marketing campaigns. The company partners with clients from the outset, developing TikTok-specific campaign goals, identifying the best-fit influencers, and managing the entire process from strategy to execution.
Their in-house marketing team is adept at building testing roadmaps, crafting strategies tailored to specific goals, and executing campaigns with rigorous quality control. Ubiquitous ensures creative consistency by providing custom creative briefs for each creator, eliminating the need for follow-ups and ensuring a smooth, cohesive campaign experience. Real-time performance metrics are shared with clients, allowing for ongoing optimization and the development of long-term strategies.
Differentiation in TikTok Talent Management
What sets Ubiquitous apart in the crowded field of TikTok influencer marketing is their unique approach to pricing and trendsetting. Unlike many agencies that price creators based on average views and follower counts, Ubiquitous focuses on median views and historical performance. This method fosters better relationships with creators and ensures more effective cost-per-mille (CPM) for brand partners.
Moreover, Ubiquitous prides itself on not merely following trends but setting them. They leverage their deep understanding of TikTok’s evolving landscape to employ strategies that utilize trends without compromising content quality. This proactive stance helps brands stay ahead of the curve and maintain a competitive edge in the dynamic world of TikTok marketing.
Ubiquitous offers a sophisticated, data-driven approach to TikTok talent management, providing brands with the tools and expertise needed to succeed in influencer marketing. Their commitment to creative consistency, strategic pricing, and trendsetting makes them a standout choice for brands looking to harness the power of TikTok influencers effectively.
Case Study
Nightcap, a brand specializing in safety-oriented scrunchies, collaborated with Ubiquitous to enhance their online presence and increase product awareness. Nightcap initially struggled with ineffective Facebook and Instagram ads, prompting them to seek Ubiquitous’s expertise. They chose Ubiquitous for their extensive Creator Network, which aligned perfectly with Nightcap’s mission of promoting safety and self-defense.
Strategic Approach:
Ubiquitous developed a targeted strategy leveraging TikTok’s platform, where Nightcap’s product resonated strongly. They identified and collaborated with influencers who embodied Nightcap’s values and mission, ensuring authentic and engaging content. By focusing on short, impactful videos, Ubiquitous effectively showcased Nightcap’s unique product features. The seamless management of influencer logistics by Ubiquitous allowed Nightcap to focus on their core business while maximizing campaign efficiency.
The campaign achieved over 93 million views on TikTok and Instagram, significantly boosting Nightcap’s visibility. This led to a 51% increase in website and Amazon traffic, sustaining high engagement levels and elevating the brand to new heights.
@ubiquitousofficial How we dominated a B2C campaign with NightCap. #nightcap #influencermarketing #b2cmarketing ♬ original sound – Ubiquitous
2. NeoReach
NeoReach’s mission is to empower creators to turn their passion into a profession.
In a rapidly evolving creator economy, NeoReach stands out by offering comprehensive tools and services that help creators maximize their potential. As a leading global influencer agency, NeoReach boasts impressive statistics, including over 4.1 million monthly views and a combined follower base of 52 million across 40+ countries.
Their primary focus is on transforming influencers into icons, with a specific emphasis on TikTok talent management.
Comprehensive TikTok Talent Management
NeoReach excels in TikTok talent management by providing a range of services that streamline the journey for creators. They offer deal management, career guidance, and professional representation, ensuring that creators can focus on their creative work without being bogged down by administrative tasks. NeoReach handles all deal negotiations and contracts, advocating for the value of their creators and ensuring they receive the best opportunities.
One of the standout features of NeoReach is their proprietary invite-only network of over 5,000 active creators. This network not only allows creators to engage with brands but also provides enhanced analytics to help them increase their earning potential. The robust data intelligence suite offers granular insights about creators and their audiences, enabling more strategic and impactful partnerships. This comprehensive approach ensures that TikTok creators can effectively grow their brand and monetize their content.
Success Stories and Market Impact
NeoReach’s impact on the creator economy is significant, with managed creators achieving various successes beyond traditional brand sponsorships. These creators have launched their own product lines, secured roles in TV, film, and digital media, and even ventured into the NFT market. This diverse range of achievements showcases NeoReach’s ability to provide tailored support and guidance that aligns with each creator’s unique goals and aspirations.
The agency’s emphasis on strategic talent management is evident in their success stories, such as those of Landon Bullock, Jacob Fraizer, and Alyce Chan. These creators have significantly elevated their reach and influence through NeoReach’s support, highlighting the agency’s effectiveness in transforming influencers into icons.
In summary, NeoReach’s TikTok talent management capabilities are robust and multifaceted. Their comprehensive services, data-driven insights, and strategic support make them a standout player in the creator economy. For TikTok creators looking to elevate their careers and maximize their potential, NeoReach offers the expertise and tools necessary to succeed.
Case Study
The HISTORY Channel partnered with NeoReach to successfully launch their official TikTok account in September 2021. Seeking to broaden their reach and engage a younger, more diverse audience, HISTORY Channel needed a strategic approach to quickly grow their following. NeoReach was selected for their expertise in influencer marketing and effective TikTok talent management.
Strategic Approach:
NeoReach implemented a multi-phase strategy, beginning with the “A Place for the Curious” campaign. They identified and engaged a diverse group of influencers, including foodie grandmas, hurricane chasers, quirky intellectuals, and paralympians. These creators produced high-quality, engaging content that highlighted HISTORY Channel’s diverse offerings. NeoReach managed the logistics and creative direction, ensuring a seamless campaign execution. The influencers’ posts showcased the channel’s new brand positioning and encouraged viewers to explore HISTORY’s engaging content.
@cookingwithlynja #sponsored Staying Curious with @HISTORY #todayilearned ♬ original sound – Lynja
The campaign was a resounding success, achieving a reach of 21 million and garnering 12.2 million views. The content resonated strongly with the TikTok audience, leading to a rapid growth of the HISTORY Channel’s account to over 50,000 followers shortly after launch. The campaign generated an impressive $480.7K in Influencer Media Value (IMV) and achieved a 1.92x ROI, underscoring the effectiveness of NeoReach’s TikTok talent management in expanding HISTORY Channel’s audience and enhancing its brand presence on the platform.
3. The Influencer Marketing Factory
The Influencer Marketing Factory stands out as a pioneering influencer marketing agency specializing in TikTok talent management. Their expertise in leveraging TikTok’s unique platform to deliver exceptional ROI and reach target audiences is evident through their successful collaborations with major brands like Google, Snap, Sony Music, and more.
Unmatched Expertise in TikTok Influencer Marketing
The Influencer Marketing Factory has been at the forefront of TikTok influencer marketing, distinguishing itself through its strategic approach and innovative solutions. The agency’s deep understanding of TikTok’s algorithm, audience behavior, and content trends enables them to create impactful campaigns that resonate with the platform’s predominantly young user base. By working with influencers who can produce trendy, entertaining, and viral content, they ensure that their clients’ messages reach millions effectively.
Their portfolio showcases impressive case studies, such as campaigns generating millions of video views, likes, comments, and shares. This track record highlights their ability to match brands with the right influencers, crafting campaigns that captivate and engage audiences. The Influencer Marketing Factory’s commitment to delivering solid ROI is backed by comprehensive analytics and reporting, allowing clients to see the tangible impact of their campaigns.
Comprehensive and Strategic Talent Management
Beyond campaign execution, The Influencer Marketing Factory excels in comprehensive talent management. Their services encompass everything from identifying the right influencers to negotiating content usage rights, ensuring that brands have full control over their marketing assets. This holistic approach ensures that every campaign is not only successful but also aligned with the brand’s long-term strategy and goals.
Their talent management services extend to performance insights, providing clients with detailed reports that highlight key metrics and KPIs. This data-driven approach enables brands to make informed decisions and optimize future campaigns for even greater success. Additionally, The Influencer Marketing Factory’s global reach, with team members in major cities worldwide, allows them to offer localized strategies tailored to diverse markets, further enhancing the effectiveness of their campaigns.
In conclusion, The Influencer Marketing Factory’s expertise in TikTok talent management, combined with their strategic approach and comprehensive services, makes them a standout partner for brands looking to harness the power of TikTok influencer marketing. Their proven track record, innovative solutions, and commitment to delivering exceptional ROI set them apart in the competitive influencer marketing landscape.
Case Study
Educational Insights collaborated with The Influencer Marketing Factory to promote their new product, Playfoam Pluffle. With the goal of rapidly increasing brand awareness and engagement on TikTok, they sought out The Influencer Marketing Factory for their expertise in TikTok talent management.
Strategic Approach:
The Influencer Marketing Factory identified and partnered with 10 TikTok influencers who collectively had a following of 14.8 million. These influencers were chosen for their ability to create engaging and authentic content that resonated with their audiences. The campaign focused on showcasing the unique features of Playfoam Pluffle through creative and entertaining videos. By leveraging the influencers’ established rapport with their followers, The Influencer Marketing Factory ensured the content was both engaging and impactful.
The campaign achieved remarkable success within the first four weeks, with 2.5 million users engaging with the videos. The influencers’ posts garnered a total of 470,900 likes, 1,500 comments, and 2,000 shares, resulting in a strong engagement rate of 4%. The quality of comments and the high level of brand awareness generated within the influencers’ communities highlighted the campaign’s effectiveness. The strategic use of TikTok talent management allowed Playfoam Pluffle to quickly become a sensation, significantly boosting its visibility and engagement on the platform.
4. MOMENTiQ
MOMENTiQ, founded by a team with a proven track record in influencer marketing, is revolutionizing the social e-commerce landscape with its exceptional TikTok Talent Management capabilities. Recognized as the #1 influencer marketing agency in 2024 by Influencer Marketing Hub, MOMENTiQ has firmly established itself as a leading force in TikTok Shop management and influencer marketing. Their expertise and comprehensive service offerings make them a go-to partner for brands looking to thrive on TikTok Shop.
Comprehensive TikTok Shop Campaign Management
MOMENTiQ excels in managing TikTok Shop campaigns from start to finish. They onboard major brands to TikTok Shop and handle all aspects of their marketing efforts. This includes building and executing Influencer Shop Campaigns, Shop Ad Campaigns, and managing the TikTok Shop entirely. Their ability to run influencer marketing campaigns for leading US Fortune 500 brands, including Bytedance and TikTok Shop itself, showcases their dominance in the social e-commerce space. MOMENTiQ’s campaigns drive first-time purchases on the TikTok Shop platform, significantly impacting both TikTok Shop and the broader US e-commerce landscape.
Diverse and Effective Talent Management Services
MOMENTiQ offers a range of services that leverage their extensive network of creators and influencers to maximize brand reach and revenue. Their Paid Creator Shop Posts service activates top-selling TikTok Shop creators and leading influencers in various niches for paid collaborations. This drives significant revenue for brands’ products. Their Organic Affiliate Outreach conducts mass creator outreach, reaching over 1,000 creators per day to target specific audiences, handling all communication from start to finish.
Additionally, their Live Selling with Leading Creators service exclusively manages creators with a collective 95 million followers, enhancing live-selling placements. Their Paid Shop Ad Campaigns amplify shoppable content for maximum performance, and their Brand Post Creation – UGC service delivers high-quality content at scale for brands to utilize on their TikTok accounts and in paid ad campaigns.
MOMENTiQ’s custom platform further supports TikTok Shop campaigns, providing brands with tailored solutions to enhance their social e-commerce efforts. With a focus on driving revenue and building profitable channels for brands on TikTok Shop, MOMENTiQ stands out as a leader in TikTok Talent Management. Their strategic approach and innovative solutions make them an invaluable partner for brands aiming to succeed in the competitive world of social e-commerce.
5. Kairos Media
Employees: 1-10
Location: London, United Kingdom
Best for: Small and Medium Companies
Minimum Campaign Size: $5,000+
Kairos Media excels in TikTok talent management by offering a specialized approach to aligning the right influencers with appropriate brands. Their expertise lies in understanding the unique dynamics of TikTok and its fast-paced, trend-driven environment, making them adept at identifying influencers who have significant reach and embody the ethos of your brand.
This nuanced understanding of both influencer capabilities and brand needs allows Kairos Media to create partnerships that are authentic and effective, ensuring campaigns resonate well with your TikTok audience. Their proven track record, including successful collaborations between Revolut and high-profile influencers, demonstrates their capability to navigate and leverage the TikTok landscape for impactful brand engagements.
Apart from influencer and talent management, Kairos also specializes in producing “thumb-stopping” content that engages and expands the reach of brands on TikTok. Their approach is not one-size-fits-all; they offer tailored services, including social strategy, community management, and paid media, ensuring that each aspect of social media marketing is meticulously catered to the unique needs and goals of your business.
Channels:
Facebook, Instagram, TikTok, Twitch, YouTube, Twitter
Brand’s They’ve Worked With:
Porsche, KFC, Rovio, Blizzard Entertainment, Pepsi, Cetaphil, Samsung
Services:
- Influencer Marketing
- Social Media Marketing
- Digital Marketing
6. The Goat Agency
Employees: 50+
Location: United Kingdom
Best for: Medium and Large Brands
Minimum Campaign Size: $50,000+
Goat has established itself as a global leader in TikTok Talent Management, leveraging the platform’s vast potential for reaching younger demographics and facilitating viral brand awareness. They blend organic, paid, and influencer content strategies, ensuring brand longevity and high engagement rates.
One of their success stories includes 15 campaigns over seven months for Dell, achieving 168 million impressions and 229K clicks, and a campaign for Superdrug that resulted in a 241% VTR on Instagram reels. Goat’s strength lies in its team of TikTok marketing specialists and a vast in-house database of TikTok influencers, spanning every conceivable niche, vertical, and audience.
Their in-house database of TikTok influencers spans every conceivable niche, vertical, and audience, ensuring an optimal match for every campaign. These include Fashion, Food & Beverage, Technology & Apps, Gaming, Automotive, and Beauty. Their integrated approach, industry expertise, and commitment to client success make Goat an ideal choice for brands looking to maximize their reach and impact on TikTok.
Channels:
Facebook, Instagram, Pinterest, Reddit, Snapchat, TikTok, Twitch, Twitter, YouTube, YouTube Advertising
Brands They’ve Worked With:
Dell, Zaxby’s, Audi, M&M’s, Nivea, Olay, Wayfair
Services:
- Influencer Marketing
- Social Media Strategy
- Paid Social
- Content Production
- Social Media Management
- Community Management
7. LTK (formerly rewardStyle and LIKEtoKNOW.it)
Employees: 50+
Location: United States
Best for: Enterprises and Large Brands
Minimum Campaign Size: $50,000+
With offices in multiple countries, LTK (formerly rewardStyle & LIKEtoKNOW.it) is a global tech platform that empowers lifestyle creators to monetize their content across a number of channels, including TikTok. During their 10+ years in business, they’ve become the one-stop destination for over 150,000 influencers and 5,000+ global retailers that include the likes of Missguided, Mary Kay, and Urban Decay.
For example, when Urban Decay, an international beauty and cosmetic brand, collaborated with 18 curated LTK creators to promote their Hydromaniac Tinted Glow Hydrator on TikTok, the campaign generated more than 6.7 million views. Not only did it attract millions of views, but it also helped to increase engagement. The short-form video tutorials that the influencers shared generated nearly 500,000 engagements with an engagement rate of 25%.
Channels:
Blog, Facebook, Instagram, LTK App, Pinterest, TikTok, Twitter, YouTube
Brands They’ve Worked With:
Walmart, Mary Kay, L’Oréal, IDA, Urban Outfitters
Services:
- Influencer Marketing
- Creator Content
- Social Media Marketing
- Full Service Creator Campaign Execution
- Talent Management
- Campaign Reporting
- Brand Consulting
- Influence Benchmarking
8. Clicks Talent
Employees: 10-50
Location: Los Angeles
Best For: Medium and Enterprise clients
Minimum campaign size: $2,000
Clicks Talent identifies itself as the pioneering TikTok Influencer Marketing agency, specializing in viral content creation through its extensive network of over 5,000 TikTok influencers. Additionally, Clicks Talent exclusively represents more than 200 influencers, collectively reaching over 25 million followers. They are dedicated to elevating your brand’s presence by ensuring high-quality, professional content that resonates with audiences.
The services provided by Clicks Talent include meticulous vetting of influencer followers to maximize campaign engagement and ensuring that each piece of content is poised for viral success. They also manage all aspects of influencer partnerships, from contract negotiations to strategic brand placements and audience engagement strategies.
Clicks Talent works closely with their influencers to optimize and monetize their social reach, turning it into substantial business growth opportunities. This includes exclusive promotional campaigns, direct collaboration on merchandise creation, and facilitating unique brand endorsements to enhance influencer income.
Channels:
TikTok, Instagram, YouTube, Snapchat
Brands They’ve Worked With:
Uber Eats, Miro, Warner Brothers, Prime Video, Lysol, Match, Ali Express
Services:
- Influencer Marketing
- Social Media Management
- Content Creation
9. Audiencly
Employees: 10-50
Location: Germany
Best for: Small Size Brands and Creators
Minimum Campaign Size: $50,000+
Audiencly offers management services to influencers. They provide help in channel management, connecting with top brands, and expanding your community.
Audiencly has signed over 1000 campaigns, working with more than 100 brands and an influencer pool of 5000+ influencers. These have generated over 1 billion impressions.
Audiencly works with influencers on TikTok, Instagram, YouTube, Twitter, and Facebook. They place particular emphasis on influencers in the field of gaming and lifestyle. Their existing influencers include AviveHD, ANNDRE, and Hannah Snow.
Channels:
Instagram, TikTok, Twitch, YouTube
Brands They’ve Worked With:
Disney, Beats, EA, NordVPN, Zynga, My.Games, Goat Games
Services:
- Influencer Marketing
- Talent Management
10. Obviously
Employees: 50+
Location: United States
Best for: Enterprises and Large Brands
Minimum Campaign Size: $100,000+
An influencer marketing agency sought after by Fortune 500 companies, Obviously has successfully implemented thousands of campaigns that delivered outstanding results for both brands and influencers. This agency offers a full suite of services including content marketing, social media influencer marketing, talent management, and business insights.
Their TikTok Influencer Marketing services cover everything from ideation to influencer management. They help brands craft and implement creative strategies for TikTok marketing. Aside from facilitating influencer collaborations, they also provide commissioned custom creatives and custom music composition services.
Aside from their exceptional end-to-end marketing services, Obviously is known for creating trends that turn their campaigns into viral hits. This makes them an excellent partner for brands looking to widen their content reach and impact on TikTok and other social media networks.
Channels:
Blog, Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitch, Twitter, YouTube
Brands They’ve Worked With:
Converse, Square, Panda Express, Lyft, Ulta Beauty, Google
Services:
- Influencer Marketing
- Talent Management
11. Viral Nation
Key Offerings:
- Personalized representation with dedicated talent agents handling brand partnerships, inbox management, contracts, and payments.
- Comprehensive 360° monetization strategy, including brand outreach, bespoke content strategies, and platform diversification.
- Active guidance on leveraging TikTok trends, analytics, and platform insights to maximize growth and engagement, as well as elevate each campaign.
- Expertise in transforming influencers into household names through end-to-end talent management, curated creator partnerships, and innovative growth strategies.
Viral Nation has cemented its position as a powerhouse in digital talent management, offering creators unparalleled support through close collaboration and a personalized approach, as well as the tools they need to thrive on TikTok.
As an award-winning talent agency representing over 900 creators across 35 verticals, Viral Nation specializes in transforming influencers into household names through their comprehensive 360° talent management model. Their ability to support creators across every aspect of their journey—from brand partnerships to intellectual property diversification—sets them apart as an industry leader.
Viral Nation’s unmatched creator intelligence ensures that brands are paired with creators who have a genuine connection to their target audience. With a diverse network of influencers spanning every community, niche, and hobby, they deliver tailored partnerships that drive meaningful engagement. This data-driven approach allows Viral Nation to scale influencer vetting, ensuring stronger brand alignment and safety while maximizing the impact of every campaign.
Creators working with Viral Nation receive personalized representation through dedicated talent agents who manage every logistical detail, including inbox management, brand outreach, contract negotiations, and payment processing.
This hands-on approach ensures influencers can focus entirely on content creation while Viral Nation handles the complexities of monetization and professional relationships. Testimonials from creators like Dalton Chandler highlight the trust, saying:
“Having trust in my agent to negotiate terms that protect me and my personal brand is a huge priority. Viral Nation brings partnerships onboard and navigates incoming opportunities to ensure all details are buttoned up. I feel so lucky to be working with an incredible agent and his team of people that all have my best interests at heart.”
One of Viral Nation’s most impressive offerings is its commitment to expanding creators’ intellectual property through tools like the Creator Studio and content syndication programs. With opportunities in OTT licensing, original programming, podcasting, and merchandising, creators can explore new revenue streams while growing their audience reach.
Their emphasis on platform diversification helps TikTok creators tap into additional opportunities on channels like FAST and OTT streaming services, ensuring their content continues to earn and engage across multiple platforms.
Viral Nation’s innovative approach extends to their active engagement with the TikTok community, where they share educational “How To” videos, insights on trends, essential analytics tips, and videos that keep you up to date with the platform.
@viralnationinc New tiktok feature alert!! ✨🚨 #tiktokfeature #tiktokupdates #socialmedia #socialmedianews #marketing #socialmediaupdate #tiktokupdates2023 ♬ original sound – Viral Nation
Their expertise in TikTok’s evolving landscape is rooted in over ten years of industry leadership, from witnessing the transformation of platforms like Vine and Musical.ly to mastering the intricacies of today’s creator economy. With an active presence on TikTok, Viral Nation continues to lead conversations on influencer marketing and digital innovation.
Case Study
Discover Boating partnered with Viral Nation to launch a campaign aimed at encouraging Americans to embrace boating during the pandemic. Faced with travel restrictions, Discover Boating sought Viral Nation’s expertise to inspire people to explore local waterways. Viral Nation was chosen for their prowess in influencer marketing and their ability to effectively engage audiences across social media platforms.
Strategic Approach:
Viral Nation implemented the #GetOnBoard campaign, focusing on leveraging TikTok’s platform to reach a diverse audience. They collaborated with influencers who shared their boating experiences, highlighting the emotional and recreational benefits of being on the water. These influencers created engaging content that showcased Discover Boating’s offerings, while strong calls to action directed viewers to the Discover Boating website. The campaign also included a mix of social publishers, paid ads, and a hype video, maximizing reach across YouTube, Instagram, Facebook, and TikTok during the peak boating season.
The #GetOnBoard campaign generated 12.7 million impressions and 291,000 clicks, significantly surpassing campaign targets. With 266 unique posts, the campaign successfully drove nearly 300,000 people to the Discover Boating website, demonstrating the power of TikTok talent management in achieving widespread engagement and inspiring a new wave of boating enthusiasts.
12. Post for Rent
Employees: 50+
Location: Hungary
Best for: Enterprises and Large Brands
Minimum Campaign Size: $20,000+
Post for Rent invites influencers and creators to join their empowering influencer community. They believe they can boost their social influence with the help of tools and services focused on growth.
The agency has a specific influencer app to work with your favorite brands and campaigns tailored for your audience while getting paid in 3 business days.
They also provide talent management agency services for brands, with an all-in-one system for influencer management with less administration, fast payouts, no cash flow problems, real-time reporting, and multi-campaign management.
Channels:
Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter, YouTube
Brands They’ve Worked With:
Red Bull, Uber, HBO, Heineken, MasterCard, Burger King, Nike
Services:
- Influencer Marketing
- Social Media Marketing
- Social Media Management
- Digital Marketing
- Talent Management
- Full Service Production
13. The Outloud Group
Employees: 1-10
Location: United States
Best for: Enterprises and Large Brands
Minimum Campaign Size: $100,000+
Although the bulk of The Outloud Group’s influencer services are for brands, they also provide services for creators. They love to watch creators grow and succeed on all platforms. They believe they understand how to get you the right deal with the right brand, no hot air, no pretentiousness, just good opportunities, and a trusted ally.
As part of their full-service offering for creators, The Outloud Group will handle all of your brand deals, develop your social strategy to grow your channel, answer all your contracting questions, and much more. They design, create, and promote merch for your channel and work closely with you to make you stand out and connect with your loyal fans.
Channels:
Blog, Facebook, Instagram, LinkedIn, Mixer, TikTok, Twitch, Twitter, YouTube
Brands They’ve Worked With:
GrubHub, Rocket Money, Care/of, SimpliSafe, Fiverr, OluKai, Acorns
Services:
- Influencer Marketing
- Social Media Marketing
- Influencer Paid Social
- Influencer Gaming
- Talent Representation
- Platform Monetization
14. Stargazer
Employees: 10-50
Location: United States
Best for: Medium and Small Size Brands
Minimum Campaign Size: $20,000+
According to their LinkedIn page, Stargazer has more than 2 million creators in their network. Founded in 2016, they’re headquartered in San Francisco, but also have offices in Miami.
They help thousands of content creators to monetize their passion via TikTok, YouTube, Instagram, Twitter, and Twitch and ultimately turn it into a career.
In addition to helping creators, they also help brands with all the aspects of their campaigns. Some of the brands that they’ve worked with include Poshmark, Google Pay, and Sony Music.
Channels:
Instagram, TikTok, Twitch, Twitter, YouTube
Brands They’ve Worked With:
Poshmark, Google Play, Mercari, Ibotta, Voodoo, Sony Music, Yubo
Services:
- Influencer Marketing
- Media Buying
- TikTok Account Growth & Management
- NFT Growth Marketing
15. SugarFree
Employees: 1-10
Location: United States
Best for: Enterprise, Midmarket, and Small Business
Minimum Campaign Size: $100,000+
SugarFree believes they are the biggest TikTok talent network. Their team is responsible for some of the largest sponsored content campaigns from today’s leading brands.
They help TikTok creators monetize their content with native brand sponsorships, merchandise development, content syndication, and more. They also offer content production support and resources.
With dedicated designers, web developers, and supporting staff, SugarFree’s team can help influencers create original merchandise lines. They also offer one-on-one management support, helping their clients navigate rights management and distribution licenses to protect their content.
Channels:
Blog, Facebook, Instagram, Mixer, Snapchat, TikTok, Twitch, Twitter, YouTube
Brands They’ve Worked With:
Airbnb, Travel Channel, NBC, TikTok, Amazon, Walmart, Microsoft
Services:
- Influencer Marketing
- Social Media Marketing
- Digital Marketing
16. INF Influencer Agency
Employees: 10-50
Location: Canada
Best for: Small and Medium Brands
Minimum Campaign Size: $5,000+
INF Influencer Agency sees influencers as the new celebrities. One of their divisions is INF Talent. They have worked with some of the biggest brands in the world.
A sample of opportunities includes long-term Ambassador programs, capsule collections, brand endorsements, product development and licensing, speaking engagements, appearances and events, and literary and television opportunities.
They manage talent inboxes and calendars, all negotiations, contract review, payments, campaign coordination, reporting, and brand/agency outreach and relationships. They offer full-service management to top influencers in the beauty, fashion, lifestyle & parenting space.
Channels:
Blog, Instagram, YouTube
Brands They’ve Worked With:
YSL, Clio Cosmetics, Maison Valentino, Mejuri, Sigma
Services:
- Influencer Marketing
- Content Marketing
- Brand Outreach
- Brand Developing
17. Tidal Media House
Employees: 1-10
Location: United States
Best for: Small and Medium Brands
Minimum Campaign Size: Undisclosed
Tidal Media House includes an in-house talent management division, TMH Talent, designed for the creative types who seek to inspire others and progress to the next stage in their career.
They work behind the scenes to monetize your brand, providing bespoke creative, commercial, administrative, and legal support. That leaves you to focus on what you’re good at: building your brand and fanbase.
They charge a 15% management fee on any brand partnership and have a three-month trial before proposing a rolling contract.
They handle admin, emails, legalities, scheduling, and strategic negotiation of deals and contracts. They can secure endorsements through their extensive network of brand clients. TMH Talent works with you to create multiple additional revenue streams.
Channels:
Email, Blog, Social Media, PPC, Review Sites
Brands They’ve Worked With:
White Turtle Villa, Scitara, Briumvi, Granite State Whale Watch, Carpe Diem Coffee, West Generator, Riney Foundation
Services:
- Website Design
- Digital Marketing
- Inbound Marketing
- Search Engine Optimization
- Website Hosting
- IT Support
18. The Face Accelerator
Employees: 50+
Location: United Kingdom
Best for: Medium to Large Businesses
Minimum Campaign Size: Undisclosed
The Face began in London in 1980 as the original, definitive style magazine. Its cover stars included Kate Moss to Alexander McQueen, New Order to The Stone Roses, Grace Jones to David Beckham, Beyoncé to Björk. For over 25 years, The Face was at the heart of British and international creativity.
The Face was reborn in 2019 as a multi-platform title, celebrating the best in style and graphic design.
The set up The Face Accelerator, a first-of-its-kind talent incubator for TikTok influencers and content creators worldwide. It champions and shares the stories of up-and-coming creatives and discovering and amplifying new cultural voices.
The Face Accelerator works with some of TikTok’s biggest influencers across music, fashion, beauty, sport, politics, and the arts. It offers two primary services: introducing established Talent to the platform and consulting on TikTok marketing strategies to allow brands to unlock and engage with new audiences.
Channels:
TikTok
Services:
- TikTok Influencer Marketing
19. TikTal
Employees: 1-10
Location: United States
Best for: Medium to Large Brands
Minimum Campaign Size: Undisclosed
Unlike many of the other talent management agencies, as their name suggests, TIKTAL focuses solely on TikTok. Their team of digital strategists, tech engineers, and content creators operate from France, the UK, Asia, and the US.
Their mission is quite simple. They want to support creative thinking and change the traditional sense of advertising. Hence, the primary focus on TikTok.
When it comes to finding new TikTok talent, they manually verify all their talents to ensure that their followers are real and that their results are accurate. In addition to influencer search and outreach, they can also help with contract management and payments.
Channels:
TikTok, Facebook, Instagram
Brands They’ve Worked With:
Gucci, PlayStation, Tiffany & Co.
Services:
- Influencer Marketing
- Brand Asset Creation
- Media Management
20. Socially Powerful
Employees: 50+
Location: United States
Best for: Medium and Large Brands
Minimum Campaign Size: $50,000+
Socially Powerful is one of those talent management agencies that double up as an influencer marketing agency too. In fact, as they like to put it on their website, their agency was “born from influencers for influencers”. Officially launching their very own talent management agency was the next logical step.
Their team can see the bigger picture without losing sight of finer details needed for contract negotiation. From identifying new brand opportunities to helping you develop your own line of merchandise, Socially Powerful can help you to build a successful career on TikTok.
If you would like to expand your presence further, they can also work with you across other leading social channels in addition to TikTok. Alternatively, they can also help you unlock the potential of in-person opportunities like being a keynote speaker at an event.
Channels:
Amazon, Discord, Facebook, Google, Google Ads, Instagram, LinkedIn, Pinterest, Podcast, Reddit, Snapchat, Spotify, TikTok, Twitch, Twitter, Weibo, WhatsApp, YouTube, YouTube Advertising
Brands They’ve Worked With:
Savage x Fenty, Crocs, Ralph Lauren, TikTok, Republic of Gamers, IT Cosmetics, Biolage Professional
Services:
- Influencer Marketing
- Social Media Management
- Paid Media
- Video Production
- Talent Management
- Social Strategy
- Creative
- Social Commerce
What are the Benefits of Partnering with a TikTok Talent Management Agency?
Being on TikTok is not just about posting videos and hoping that people will watch them. There is a lot of work that goes into it, especially if you want to use the platform to further your career or boost your brand across industries.
The global digital community is shifting towards visual and interactive content, making platforms like TikTok pivotal in brand and personality promotion. According to Demand Sage, TikTok surpassed 3,5 billion downloads in 2023, showcasing its vast user base and potential for influencers and brands alike.
This is where TikTok talent management agencies come in. These agencies can help you with everything from creating content to promoting it and even getting you paid gigs. They leverage a rich blend of industry knowledge, data analytics, and network connections to optimize your presence on TikTok. Here are some of the benefits of partnering with a TikTok talent management agency:
You get help increasing your followers
The whole point of being on TikTok is to get people to watch your videos, and one of the best ways to do that is to have a lot of followers. Talent management agencies can help you get more followers by promoting your content to the right people. The exposure will help you get more views that are the most likely to get you more followers.
A prime example is the success story of Charli D'Amelio, who has amassed over 100 million followers on TikTok. Her partnership with talent agency UTA helped in leveraging her popularity into substantial brand endorsements and even a book deal.
You have more opportunities to earn more money
If you’re looking to make a career out of TikTok, that means you ideally earn actual income from it. Partnering with a talent management agency can help you get paid gigs and sponsorships with a wider network of brands, which can lead to a steady stream of income.
Daily Mail highlights that TikTok stars can earn between $200,000 to $1 million for a 60 seconds post, from their TikTok earnings alone, primarily through brand partnerships facilitated by talent agencies.
You'll have access to resources and support
When you’re trying to make it on TikTok (or any other social media platform), it can feel like you’re all alone. But partnering with a talent management agency gives you access to a team of professionals who can help you with everything from creating content to effectively promoting it.
You get peace of mind
TikTok content creation takes a lot of work, and it can be overwhelming at times. Partnering with a talent management agency lets you focus on what you do best, i.e. making videos. This way, you can be sure that your content is in good hands and that you’re getting the most out of your TikTok career.
Things to Consider When Choosing a Talent Management Agency
Whether you're a rising influencer or a seasoned creator on TikTok, you can take your career to new heights by partnering with a talent management agency. The right agency will help you navigate the ever-changing social media landscape, identify opportunities, and score brand deals.
Because of the many factors involved in choosing a TikTok talent management agency, it’s important to do your research and ask around before making a decision. Remember, the agency you choose will have a big impact on your career as an influencer and will be a very valuable asset as you continue to grow your personal brand.
But with so many agencies out there, how do you choose the right one? Here are a few things to keep in mind:
The Size of the Talent Management Agency's Network
Being a TikTok creator comes with a lot of opportunities, but it can be tough to score brand deals on your own. A good talent management agency will have an extensive network of brands and businesses that you can work with. This way, you'll have a better chance of landing gigs that align with your interests and goals.
What is the Talent Management Agency's Reputation?
When choosing a TikTok talent management agency, it's important to research the company and read reviews from other creators. A quick Google search can reveal a lot of information about an agency, so you can get a better sense of its reputation. You can also ask other creators for recommendations.
What Services Does the Agency Offer?
Most talent management agencies offer more than help with securing brand deals. They can also assist with things like content creation, influencer marketing, and social media strategy. It's important to choose an agency that offers the services you need to reach your goals as an influencer and content creator. Remember, your campaigns are only as strong as your content.
Innovative Content Strategy Assistance
Look for agencies that not only assist in securing brand deals but also offer innovative content strategy assistance. For instance, some agencies provide analytics and insights on emerging TikTok trends, helping you stay ahead of the curve and continuously engage your audience. One notable example is ListenFirst, which offers TikTok analytics and insights by tracking opportunities and emerging issues. They provide alert notifications when there's a significant shift in trends or when your content is performing exceptionally well on TikTok, enabling you to adapt your content strategy in real-time and maintain a strong engagement with your audience.
Take a Look at the Agency's Terms and Conditions
When you sign with a talent management agency, you will obviously be asked to sign a contract. Be sure to read the contract carefully and ask any questions you may have before signing. You should also find out if there are any restrictions or conditions that you need to be aware of, especially if your content on TikTok is sponsored by a brand.
If you do not feel comfortable with the contract, do not hesitate to negotiate or even walk away. Being an influencer on TikTok means you are putting your own reputation and personal brand on the line—and the last thing you need is to be locked into a contract that isn’t beneficial for you.
How Well Does the Agency Understand Your Personal Brand?
As a TikTok creator, you’d have established a personal brand through your content and follower engagement. When looking for a talent management agency, it's important to find one that understands your personal brand and can help you grow it in the direction you want. The agency should also be able to provide valuable insights and feedback about your content so you can continue to improve.
You should always be on the lookout for opportunities to grow your personal brand on the platform. Whether it's working with a talent management agency or partnering with brands, consider how each opportunity can impact your personal brand.
The Agency's Track Record of Success
Be sure to ask about a potential agency's past successes with TikTok. Have they worked with any big names in the industry? What kind of results have they been able to achieve for their clients? A good agency will be able to provide you with concrete examples of their successes, and even share some of the strategies behind them. That information can help you discern if the agency is a good fit for you.
How Much Does the Agency Charge?
What Do Other Creators Say About the Talent Management Agency?
Apart from speaking with the agency or looking them up online, you can determine if they’re right for you by speaking with other creators. What’s their experience with a certain agency? they easy to work with? Do they deliver on their promises? Are they transparent about their fees and the results they achieve for their clients?
The Bottom Line
TikTok is quickly becoming one of the most popular social media platforms with content creators and brands alike. As the platform continues to grow, so does the need for talent management agencies that can help content creators and brands navigate the ever-changing landscape.
Influencer marketing is a growing industry, and TikTok has been the standout social platform for influencers in recent years. Top content creators didn't achieve their popularity without hard work, and it takes that much time and dedication to create quality content that resonates with your audience.
But it's not just about the content; it's also about working with the right people. A talent management agency can be a valuable asset to a creator who aspires to partner with businesses that fit their personal brand. A good agency can offer guidance on the types of content to create, help with negotiating deals, and provide insights into what brands are looking for in a creator.
At the end of the day, it's up to the creator to decide if working with a talent management agency is right for them. But for those who are serious about growing their personal brand and taking their career to the next level, partnering with an agency can be valuable. After all, who would not want someone in their corner who is focused on helping them succeed?
Frequently Asked Questions
How much do TikTok agencies charge?
TikTok agency costs have a wide range. Some agencies have premium pricing as they prefer to work with larger, enterprise brands. Others offer lower price points to appeal to smaller and medium businesses. As you’ll see in our list, minimum campaign pricing can start anywhere from $5,000 to $100,000, and goes up from there.
How to find a TikTok talent manager?
To find a TikTok talent manager, start by researching reputable talent management agencies that specialize in social media influencers. Check reviews, client testimonials, and their success stories with other TikTok creators. Additionally, networking within the TikTok community and attending industry events can help you connect with experienced managers.
What does a TikTok agency do for you?
A TikTok agency can offer services like:
- Account creation and optimization
- Strategy building
- Video creation
- Account engagement
- TikTok influencer management
Do TikTok creators have agents?
Yes, many TikTok creators have agents who help manage their partnerships, brand deals, and overall career growth. These agents handle negotiations, secure collaborations, and provide strategic guidance to enhance the creator's online presence and monetization opportunities.
Comparing TikTok Talent Management Agencies
These agencies operate across various sectors, including Social Media Management, Influencer Marketing, eCommerce, Consumer Products & Services, Entertainment, Fashion & Beauty, and Technology, among others. Explore the sections below for an overview of TikTok Talent Management Agencies categorized by:
- Top 20 TikTok Talent Management Agencies
- Find The Right TikTok Influencer Marketing Agency
- 6 Best TikTok Shop Influencer Marketing Agencies
- 12 Best TikTok Growth Agencies
- 7 Top TikTok Spark Ads Agency
- 21 of the Leading Influencer Talent Agencies Globally
- 22 Best TikTok Ads Agencies
- 17 of the Best Beauty Influencer Marketing Agencies