Twitch is the largest live-streaming video platform. And it’s not just for gaming. Twitch creators represent several niches and while gaming is by far the most common use of Twitch, there are creators who share live streams for hair and beauty, fashion, travel, knitting, and a whole lot more.
Being an influencer is one way to make money on Twitch. And that's exactly where you come in. Twitch streamers have the clout, you have the product.
If you’re looking for a Twitch streamer to represent your brand on the platform, check out the Twitch influencer marketing platforms we share here. You’re sure to find the right Twitch influencer for your shoutouts, giveaways, and unboxing.
You can’t have effective Twitch influencer marketing without the right Twitch influencer. That means finding an influencer whose audience overlaps nicely with the target audience for your products and services. You’ll also want to make sure that your brand personality matches with the influencer you’re considering. If you’re marketing a pacifist game like Journey, Firewatch, or Night in the Woods, you’re going to miss the mark if you choose a Twitch streamer who only plays first-person shooters.
Finding the right Twitch influencer for your brand can be complicated. That’s why we’ve put together this list of Twitch influencer marketing platforms you can use to help you find the right Twitch streamers for your brand.
Brandwatch’s Influence stands as a comprehensive Twitch influencer marketing platform, equipped to forge and manage relationships between brands and the most compatible Twitch streamers. With Influence, you can construct a tailor-made Twitch Influencer Customer Relationship Management (CRM) system that puts the power of influencer collaboration at your fingertips, streamlining communication and progress tracking. Here are the features that set Influence apart: Pricing Reach out for a bespoke demo to ascertain the pricing. Key Features: Global Influencer Payment, Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting, Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify With Upfluence, you get access to more than 4 million influencer profiles from all social media platforms. That can get overwhelming fast, so Upfluence offers up ways to filter results using more than 20 search criteria so you can find just the right influencer. Upfluence makes it easy to find the most effective influencers by analyzing engagement rates, posting consistent, audience size, and more. What we really love about this Twitch influencer marketing platform, though, is that Upfluence lets you find influencers organically, from your own customer base and audience. You can collect data from visitors as they browse your site, shop, and checkout. Then, use that data to invite those users to join your affiliate marketing efforts. Here are some of the Upfluence features we’re excited about: Pricing Subscribing to Upfluence’s SaaS platform provides access to several service modules, with prices beginning at $478 per month. Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns, Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs Brand24 gives you access to brand mentions across social media, news, blogs, podcasts, videos, forums, reviews, and more so you can protect your online reputation. This makes it easier to follow up on comments from your brand ambassadors or respond to unhappy customers before it’s too late. Through this type of social listening, you’ll gain a better understanding of who is talking about your brand and what they’re saying so you can get insights into your customers. Brand24 also includes an influence score so you can identify your Twitch influencers and make data-driven decisions about who you need to be working with. Brand24 features include: Pricing Brand24 offers three plans with a 14-day free trial. The Individual plan is $79/month, the Team plan is $149/month, the Pro plan is $199/month, and the Enterprise plan is $399/month. Julius lets you search for influencer profiles across Twitch, Instagram, Facebook, YouTube, Pinterest, and Twitter so you can find the right influencers for your brand. It offers several tools that help you streamline your influencer marketing campaign management. You can search influencer posts by hashtags or keywords and target your brand’s audience by demographics, interests, locations, and more. Julius also offers a social media listening tool so you can understand your influencer relationships. With Julius, you also get access to campaign performance metrics. Here are just a few of the features you’ll enjoy with Julius: Pricing A demo is required for pricing. Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance, Channels: TikTok, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube Hashtag Paid is more than just a fun name. You can launch your Twitch marketing campaigns in just a few clicks. And, its Handraise™ feature is really cool, using your brief to match you with creators that are best for your campaign. All of your “handraised” creators are then pre-qualified before you ever see them. This means you get to choose from creators who are going to help you reach your target market. Plus, creators pitch their own campaign concepts for your review. Hashtag Paid features include: Pricing Hashtag Paid has three plans. The Essential plan is $269/month (billed annually), the Grow plan is $539/month (billed annually), and the Enterprise plan requires custom pricing. Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace, Channels: Instagram, Facebook, Youtube, Tiktok Klear can match brands with relevant influencers for their audience, regardless of the social media platform being used. You can use Klear to find influencers that fit your target audience and brand values or search by topic, location, and more. There’s also not a limit on the size of influencer you can connect with. Klear provides advanced search filters so brands can find niche and micro-influencers that make sense for them. Klear’s features include: Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Channels: Instagram, YouTube, TikTok Influence.co is a platform for the influencer marketing community to share and engage while building lasting relationships. It doesn’t scrape social networks to piece together profiles, instead opting to give influencers the tools they need to build their professional presence on the platform. Influence.co has more than 100,000 influencer profiles. These influencers are active on the site and on the lookout for great brands to partner with. Influence.co strives to be one of the best Twitch influencer marketing platforms and make it easy for brands and influencers to find one another. The influencer profiles on the platform are built by the influencers themselves. You can search by audience, category, posting rates, engagement rates, brands they’ve worked with in the past, and a lot more. Influence.co features include: Pricing Influence.co offers two business plans. Business Basics is free. If you want a more comprehensive option, you’ll want to go with the Pro plan. Pricing isn’t public and requires that you contact Influence.co for rates. Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Channels: Instagram, YouTube, Facebook, Pinterest, Twitter, Patreon, Snapchat, Tiktok, Amazon With Dovetale, you can build a database of influencers, track statuses, check your ROI, and stay on top of shipping links, coupon codes, tracking links, and more. You can also build custom reports and measure results from multiple platforms. Dovetale offers customizable workflows for all different types of business, from eCommerce to agencies to brands. Here are some of the Dovetale features we love: Pricing Dovetale offers a 14-day free trial. The Starter plan is $99/month, the Pro plan is $499/month, and the Enterprise plan requires a custom quote. Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Channels: Instagram, Twitter, Facebook, YouTube, Twitch, TikTok HYPR is a high-powered influencer cloud you can use to automate your influencer marketing campaigns. It’s not an opt-in network and instead uses an algorithm to find the best influencer options for your brand. You can then connect directly with influencers, cutting out commissions and fees. You can manage multiple campaigns, making it easy to optimize your costs and focus on the influencers with measurable reach. HYPR offers several features including: Pricing HYPR offers a free trial and pricing is available after a demo. Key Features: Influencer Search & Discovery, Influencer Outreach and Engagement, Performance Tracking with Audience Demographics and Conversion Attribution, Global Influencer Payment, Fraud Detection and Audience Health, Channels: Instagram, Facebook, Twitter, YouTube, Pinterest SocialBook is an influencer marketing platform created by a team of influencers, engineers, marketing managers, entrepreneurs, and big data experts. You start with influencer research. SocialBook lets you search for influencers by name, your competitors, or using a combination of filters. Once you have your list of influencers, you can review influencer profile reports to find the right influencers for your Twitch influencer marketing campaigns. After that, it’s time to reach out to your chosen influencers and bring them onboard. SocialBook lets you communicate with influencers and maintain information right on the platform. Here are some other great SocialBook features: Pricing SocialBook offers four plans (prices are shown for annual billing): Key Features: Search/Discovery, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Channels: Instagram, YouTube, Twitch Gameinfluencer might seem like one of the most niche of the Twitch influencer marketing platforms on our list but in addition to gaming creators, they offer vloggers, streamers, and social media influencers from all industries. Gameinfluencer is a full-service influencer marketing agency that focuses on the gaming industry while still making an impact in other areas like fashion, beauty, fitness, tech, lifestyle, and more. They have an in-house team of specialists working to pair the right influencers with the right brands, including strategists, producers, designers, developers, influencer project managers, digital marketing analytics, and social media experts. Gameinfluencer develops and manages influencer marketing campaigns from strategy to execution and can help brands execute their influencer marketing strategies on a global scale. Gameinfluencer has many great features including: Pricing Pricing for Gameinfluencer is customized and requires a quote. CreatorIQ is a great Twitch influencer marketing platform to power your advanced influencer marketing needs. The Creator Intelligence Cloud can power large and small influencer marketing campaigns and helps brands with intelligent creator discovery, streamlining end-to-end workflows, and driving meaningful measurement. CreatorIQ offers seamless onboarding and a fully integrated global payment system. CreatorIQ offers: Pricing CreatorIQ doesn’t have public pricing. It’s probably not going to be the best option for small businesses; the smallest clients on their published list are bringing in around $100 million annually. Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs Wehype is one of the leading Twitch influencer marketing platforms and reaches 2+ billion gamers around the world. Using smart technology, in-house experts, and big data, Wehype can manage all aspects of your influencer marketing campaigns. It’s a full-service campaign management system with the world’s largest roster of gaming creators. The Wehype campaign team supports you by sending out personalized invitations, briefing and supporting influencers, and more. Wehype includes these features: Pricing Wehype pricing isn’t public. To learn more you’ll need to set up a meeting. Traackr makes it easy to create data-driven influencer marketing campaigns for Twitch. You’ll get insights on more than 6 million profiles including their audience demographics, fraud detection, brand affinity, and historical performance. With Traackr, you can search influencer bios, captions, and content on 13 social media platforms to discover influencers in 49 countries and 26 languages. Traackr features include: Pricing Traackr pricing isn’t public, so you’ll need to sign up for a demo. Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research, Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs Grin is an all-in-one influencer marketing platform. It helps you build a network of brand ambassadors to help you meet your financial and brand goals. Grin provides several ways to identify the right influencers to promote your brand and build and nurture those relationships. You can track your influencer marketing KPIs and create custom reports as well as locate, track, and repurpose the content your influencers are sharing. Here are just a few of the features Grin offers: Pricing Request a demo for pricing. Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube Aspire makes it easy to create and manage your influencer program, no matter how large or complex it is. You can create tons of content and repurpose your content across multiple channels for maximum engagement. Aspire will let you find your most engaged customers and followers so you can nurture those relationships and turn customers and followers into brand ambassadors. Here are some of the Aspire features you’ll get access to: Pricing Aspire offers three plans (Create, Elevate, and Together) with customized pricing and a yearly commitment. Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification, Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs1. Brandwatch Influencer Marketing Software
2. Upfluence
3. Brand24
4. Julius
5. #paid
6. Klear
7. Influence.co
8. Dovetale
9. HYPR
10. SocialBook
11. Gameinfluencer
12. CreatorIQ
13. Wehype
14. Traackr
15. Grin
16. Aspire (formerly AspireIQ)
Wrapping Up
With the Twitch influencer marketing platforms on this list, you’ll have an easy time finding the right Twitch streamers for your brand. Learn more about Twitch with our Twitch guide!
