A few years ago, conversations across the world were dominated by the pandemic. Social distancing made it into everyday conversation.
Now, the new two-word buzz phrase is — artificial intelligence.
Similarly to the pandemic, some of the conversation around AI does involve a degree of fear, though. Much of this fear can be attributed to fear of the unknown. The tech is new; the tools are new.
Not knowing which AI-powered marketing platforms to check out and possibly add to your MarTech stack shouldn’t be holding you back. We can’t predict the future, but we know that the following 12 solutions can change how marketing teams go about their work moving forward.
As AI-powered marketing tools are still pretty new to many, we’ve also included some case studies. These will give you a better idea of how others are using AI to optimize digital marketing campaigns and the type of results that you can expect.
Best AI-powered Marketing Tools in 2025:
For help with media monitoring, there’s Brand24. Rated as one of the top tools to help in you in time of a social media crisis, it has helped names like Uber, Twitch, and Omnisend to track media mentions and uncover actionable insights about their customers. One of its standout features is its AI-powered language detection. It supports over 100 languages, making it much easier to track important brand mentions. For help specifically with social media marketing, there’s Flick. It describes itself as an all-in-one Instagram marketing platform. That being said, it also supports scheduling for Facebook, TikTok, and LinkedIn. It includes an AI social marketing assistant that acts as your planning partner. Whether you need help brainstorming unique ideas for what to post next or you can do with assistance when it comes to writing the caption, it will help you to speed up the content creation process. It can also repurpose long-form blog posts by shortening it. Then, to help you keep track of all your new and repurposed content, it has a “Content Planner” section. Brands and agencies looking for an AI-powered influencer marketing platform can check out Influencity. It offers a number of automated AI tools to help them use influencer marketing to grow their presence and sales. One example of its useful features include its Audience Quality Score. This feature lets you calculate your influencers’ authenticity and the quality of their followers. It does that by using AI to analyze the type of content that influencers typically share and their interactions. Influencity then trains their platform to identify fraudulent accounts, among other things. Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools, Channels: Instagram, YouTube, TikTok, Twitch Beacons.ai emerges as a distinctive AI Marketing platform, primarily catering to creators on Instagram and TikTok. It’s an all-encompassing platform that integrates advanced AI to elevate marketing strategies for creators. At the heart of Beacons.ai is its AI-driven link-in-bio feature, which is more than just a digital business card. It’s a dynamic gateway that connects fans to all of a creator’s content, leveraging AI to optimize engagement and conversion. The platform’s AI brand outreach tool is particularly noteworthy, enabling creators to generate compelling emails for brand pitches, thus streamlining the collaboration process. We’ve featured Hootsuite in several of our listicles. However, one feature that we haven’t really explored is its AI writing assistant, OwlyWriter AI, that’s powered by GPT technology. You can think of it as an AI-powered content-generator for social media networks. Aimed at social media professionals, it can help you to create post ideas and captions for your posts. Then, once you’ve whipped up a top-performing post, you can use it to recreate the formula automatically and copy the success without copying the post. From profile bios to product descriptions to paid ads, Jasper can generate various types of content, making it one of the most popular AI tools for content generation aimed at businesses and creators. You can ask its AI chatbot to come up with new content ideas or improve content that you’ve already written. Not only can it improve content but also repurpose it and you can, for example, ask it to summarize a transcript. Other popular use cases include changing the tone of emails and coming up with ideas for headlines. If you’re looking to get started with AI and you’re not ready for a huge financial commitment yet, you can check out Yotpo. It’s one of the best free AI marketing tools for leveraging user-generated content (UGC). Yotpo describes itself as an eCommerce retention marketing platform. It’s fancy talk for a tool that can help you to convert one-time customers into loyal ones. Trusted by major brands like Volcom, Steve Madden, and Chubbies, it’s a powerful tool for optimizing how your brand uses reviews in your content. It uses AI to collect reviews and identify the top product reviews. Solid writing is foundational to any marketing campaign. It takes only one typo to undermine the credibility of your brand. It’s not only typos that you have to worry about. Get the tone wrong and you run the risk of offending your target audience. You get the idea – there’s a lot riding on your writing. In addition to content generation tools, you’ll also want to add a type of grammar checker to your list. Unlike some of the other platforms on this list, Grammarly has been around before the major buzz around AI erupted. It has become much more than simply an editing tool. From generating drafts or email replies to sharing suggestions, it offers end-to-end writing help. There might have been many advances in tech and tools lately, but the importance of search engine optimization (SEO) remains. Sure, social media platforms have risen to fame, but they haven’t replaced search engines. To help you climb the search engine rankings, you’ll need a tool like Surfer. It describes itself as a content intelligence tool that can help you to grow organic traffic by combining content strategy, creation, and optimization. If you’re searching for an alternative to Surfer, you can check out GrowthBar. It’s an AI-powered SEO tool aimed specifically at bloggers and marketers. It offers a suite of features, while still remaining intuitive. Irrespective of your skill level, you’ll find the platform is easy to navigate and use. One way that it does that is with its drag-and-drop functionality. This makes it easy to turn your blog post outline into a proper post. For marketers that want to leverage conversational marketing, there’s Chatfuel. It’s a no-code platform for building chatbots. Since it was started in 2015, it has helped more than 7 million businesses to send billions of messages each month. Its chatbot builder is based on AI tech and uses built-in GPT-4 to share product recommendations, introduce users to your business, and answer questions. All you need to do is add your basic business info and link it to the messengers that you use. It works on most of the popular messengers including Facebook Messenger, WhatsApp, Instagram, Telegram, and LINE and also includes a widget for websites. If you’re leveraging influencer marketing, HubSpot’s AI-powered tools can supercharge your strategy. Their AI Content Assistant helps you craft everything from blog posts to social media captions—ideal for brands juggling multiple campaigns. Plus, the AI Social Media Post Generator repurposes content by platform and tracks ROI, making influencer partnerships more data-driven. Struggling with campaign copy? HubSpot’s Campaign Assistant generates ad, email, and landing page copy in seconds, streamlining the entire content creation process. And with AI-powered forecasting, you get predictive insights to optimize your influencer marketing spend.1. Brand24
2. Flick
3. Influencity
4. Beacons AI
5. Hootsuite
6. Jasper.ai
7. Yotpo
8. Grammarly
9. Surfer SEO
10. GrowthBar
11. Chatfuel
12. HubSpot
Top AI Marketing Platforms: As Voted By The Community
Who better to recommend the top AI marketing platforms than the professionals who use them every day? We asked industry experts to share their preferred tools, and these rankings reflect their votes, giving you an insider’s view of the platforms driving innovation in AI marketing.
Top AI Marketing Platforms
Wrapping Things Up
Tools and trends come and go. One constant, though, is the need for marketing.
Brands will always need to dedicate resources to marketing. To help your marketing become less of a guessing game, consider allocating some of your budget to one of these 12 solutions.
Whether it's for social media posts or email campaigns, these tools shouldn’t be used in isolation. After all, it’s a tool and not a sales team. Instead, use it for repetitive tasks that can help to streamline your marketing efforts. It’s when you apply it in this way that you’ll see results.
Frequently Asked Questions
What is artificial intelligence (AI)?
In easy terms, artificial intelligence (AI) refers to any situation in which a machine learns the capability to mimic a human being’s cognitive functions such as when a device completes a task that would typically need human intelligence. Examples of AI in work include Siri, facial recognition being used by your mobile device for security purposes, and Instagram’s selection of posts that it displays in your Explore tab.
Is AI and machine learning (ML) the same thing?
There are a few main differences between machine learning and artificial intelligence. For starters, AI is broader than ML. While all ML is technically AI, it’s only one of the subsets of AI. AI creates intelligent systems to complete tasks like human beings, while ML’s focus is solely on those systems that learn data and complete tasks based on that learning. While both AI and ML can work with structured and semi-structured data, AI also has the ability to handle unstructured data.
Are there any free AI marketing tools and apps available?
There are a number of AI-powered apps and tools that you can use for free. All the following tools have either a free version available or a generous free trial:
- ChatGPT
- Yotpo
- MarketMuse
- Rytr
- Unbounce
- Writesonic
Which AI tools can you use for social media marketing?
While most AI tools focus on writing, there are a couple of AI tools that also include features to help specifically with social media marketing. You can, for example, try out:
- Buffer’s AI assistant
- Emplifi (previously called Socialbakers)
- Hootsuite’s OwlyWriter AI
- Flick’s AI-powered social media planning partner
- Brand24
How can you use AI to improve your digital marketing?
AI can help digital marketers in various ways. These include:
- Creating relevant content
- Personalizing the user experience
- Identifying trends and patterns in customer behavior
- Offering help and customer support in real time
- Identifying potential influencers for future marketing campaigns
- Ensuring compliance by monitoring influencer content for ad requirements
