Once upon a time, not too long ago, it felt like everyone was talking about startups. Now, the newest trending topic is artificial intelligence (AI).
Can you mix the two? Most certainly.
In fact, 51% of eCommerce companies are already leveraging AI to provide their audience with a seamless user experience. From generating content for marketing campaigns to assisting with image creation, AI can be applied in multiple ways.
Here’s a list of top artificial intelligence tools that eCommerce startups can use to boost conversion rates, customer engagement, and customer satisfaction.
1. Jasper
Each and every eCommerce business needs high-quality content. You can think of it as oxygen. If you stop creating content, leads will dry up. When that happens, sales will dwindle and, ultimately, your business will suffocate.
Melodrama aside, content plays a vital function in any business. From short social media captions to long-form blog posts, content comes in all formats and lengths. It’s needed for creative marketing assets and your typical transactional texts, among other things.
Read More2. Rapidely
It’s key that startups actively grow their presence on a variety of social media platforms. To help them with that, there’s rapide.ly. It describes itself as “an interactive editorial calendar”.
It offers a number of AI-powered content tools, like AI-assisted writing, to ensure that you always have a consistent flow of social media posts. Then, to set your posts apart from other brands, it also links to Canva templates and image banks so that you can source visuals that match your branding.
Read More
3. Flick
Flick is another tool that online stores can use for social media marketing. From scheduling to copywriting to analytics, it can help you with various aspects involved in social media campaigns.
To get you started, your AI social media assistant will come up with unique content ideas. All you need to do is share a few topics.
Once you have a few content ideas that you want to turn into posts, you can also leave the caption writing to your assistant. While it doesn’t currently offer loads of customization options, you’ll still have control over the tone of voice and style allowing you to tweak it so that it aligns better with your brand.
Read More
4. EBI.AI
Another tool that you can check out to help you with customer experience is EBI.AI. With it, you can create an AI-powered customer assistant that can help to unlock growth opportunities.
It’s very easy to get set up. All you need to do is share the URL of your home page and it will create your new advanced AI virtual assistant, tailored to your startup. You can also add logos and colors to customize it further. Aside from these cosmetic changes, your AI assistant will also continuously learn how to deliver an even smarter service.
Read More
5. Frase
Frase is another writing tool that eCommerce startups can check out. Where Jasper is useful for content creation, Frase concentrates more on SEO, meaning that you can use the two tools in conjunction.
That being said, Frase also includes an AI writer that can help with the actual content creation process. From blog post titles to how-to drafts, you can use it to create various types of texts.
In fact, here’s what Frase wrote about how eCommerce startups can use it:
Read More6. neural.love
In addition to written content, eCommerce brands also need images. Visuals help to attract attention much easier than long blocks of text.
To help you in this department, you can check out neural.love. On Trustpilot, it has received hundreds of reviews, with over 80% giving it five stars.
It includes a free AI art generator that has generated more than 40 million images to date. Then, to help you improve the images, it also includes image enhancements to improve the overall image quality.
If you want to incorporate more video, you can also check out its set of tools for video enhancement. It offers AI filters that you can use to do various tasks like adding slow motion effects.
Read More7. Descript
For help specifically with video content, there’s Descript. It’s basically a video editor with AI-powered features.
It will automatically transcribe your recordings, helping you to make your content more accessible. Its AI features will also take care of other tedious tasks like removing filler words, making it a great tool for businesses wanting to start a podcast.
Boring stuff aside, it can also help to make your content more exciting. You can, for example, create a realistic clone of your voice. There are also dozens of transitions, animation presets, and effects that you can select.
Read More8. LiveChat
Rated as one of the best eCommerce tools for startups, LiveChat is a good option for help with customer service. What makes it such a great tool for this is that it still incorporates a human element. You can use it to create AI chatbots that can take care of repetitive questions, but if the expertise of a human agent is needed your customers can be assigned to a live agent.
Read More9. ViSenze
To help you drive sales, there’s ViSenze. It’s an AI search and discovery software solution that can help online shoppers find your products faster.
Its automated AI platform is especially useful for startups operating in the fashion, furniture, or eyewear industries and has delivered impressive results for businesses operating in these fields. For example, when Zalora, a leading online fashion and lifestyle retailer in Asia, signed up for the ViSenze Discovery Suite, they managed to grow their average order value (AOV) by 15%.
Read More10. Salesforce Einstein for Commerce
Another key tool that eCommerce startups can add to their tech stack is a customer relationship management (CRM) tool. With Salesforce Einstein, a comprehensive AI solution for CRMs, Salesforce users can make its Customer 360 tool even more powerful.
You can use it to anticipate new opportunities, enabling you to act more proactively. It also makes it easier to create predictive journeys and personalize experiences via AI-generated emails and conversations. Other popular eCommerce use cases include smart product recommendations and tailored product sorting.
Key features:
- Auto-generated personalized emails and replies
- Sales forecast prediction
- Automated data capture
- Lead scoring
Pricing:
Pricing starts at $25 per user per month.
Wrapping Things Up
Whether you want to explore the idea of introducing digital assistants to your team or searching for copywriting tools to help out your marketers, there are a number of AI tools that eCommerce companies want to check out. It’s not to replace, for instance, your content creators. Rather it’s a tool for them to use.
If you understand this and make that your end goal, the results that these tools can deliver won’t disappoint you. This is especially true when it comes to content writing.
Also, keep in mind that when you incorporate AI, it’s not only about saving time. Yes, that’s one of the big benefits. However, it’s also about staying relevant. If you want to operate in a highly competitive space like eCommerce, that’s a must.
Frequently Asked Questions
What are the most effective AI tools for content generation in eCommerce startups?
AI tools like Jasper are particularly effective for eCommerce startups because they streamline the content creation process, helping businesses produce high-quality content quickly. Jasper is known for its ease of use and ability to generate diverse content types, from social media captions to long-form blog posts, making it a versatile tool for startups looking to boost their online presence.
How can AI tools enhance customer engagement for eCommerce startups?
AI tools like LiveChat can significantly improve customer engagement by providing personalized experiences through AI-powered chatbots. These tools can interact with customers in real-time, offering product recommendations, answering queries, and guiding them through the purchase process, all while learning from each interaction to improve future customer service.
Which AI tools are best suited for optimizing eCommerce marketing strategies?
For optimizing marketing strategies, tools like Rapidely are highly recommended. Rapidely offers AI-driven content calendars and social media post generation, which helps maintain a consistent and engaging online presence. Pencil AI excels in ad creation and optimization, making it easier for startups to run effective marketing campaigns with minimal manual input.
What role do AI tools play in improving operational efficiency for eCommerce startups?
AI tools like Frase and ViSenze play a crucial role in enhancing operational efficiency by automating tasks like SEO content optimization and product search functionality. Frase helps eCommerce startups by optimizing content for search engines, which can drive more organic traffic. ViSenze improves product discoverability with visual AI, making it easier for customers to find exactly what they're looking for, thereby increasing sales and reducing bounce rates.
How can AI tools help eCommerce startups personalize customer experiences?
AI tools such as Salesforce Einstein and EBI.AI enable eCommerce startups to personalize customer experiences by leveraging data-driven insights. Salesforce Einstein uses AI to predict customer behavior and create personalized marketing journeys, while EBI.AI develops AI-powered virtual assistants that offer tailored customer support, enhancing overall customer satisfaction and loyalty.
