In 2023, McKinsey forecasted that artificial intelligence (AI) could contribute $25.6 trillion to the global economy in the future. The estimate seems plausible, considering the AI market size was valued at $208 billion in 2023, and could go up to $2 trillion by 2030.
The interesting thing about AI is that it doesn't only impact industrial settings or high-technology sectors but will also reinvent the way businesses operate.
Something as traditionally tech-free as marketing, the process of promoting and selling products or services, has also adopted AI.
The market is filled with AI marketing tools that automate tasks, conduct predictive analysis, analyze data, and enhance the customer experience. Here's our list of AI marketing tools that can help grow your business in 2024 and beyond.
What Is an AI Marketing Tool?
An AI marketing tool is software that leverages artificial intelligence and machine learning to automate and optimize marketing strategies.
For example, an AI customer sentiment analysis tool scans through thousands of social media posts and reviews to gauge how people feel about your brand. Similarly, an image generation tool creates thumbnails for your videos or product posts.
AI marketing tools aim to take the burden off your shoulders by automating manual tasks. According to PwC, 73% of companies in the US started using generative AI in 2023, just a year after ChatGPT was released.
The research also suggests that generative AI will be the "missing link" for companies. Plus, it will give rise to new products and services.
PwC predictions about generative AI
Going forward, AI marketing tools will be instrumental to businesses' success. Paul Daugherty, the chief of technology and innovation at Accenture, says,
"The playing field is poised to become a lot more competitive, and businesses that don't deploy AI and data to help them innovate in everything they do will be at a disadvantage."
If you plan to stay competitive, give the following tools a try in your marketing strategy.
1. Brand24
Price (Monthly): $79 for Individual / $149 for Team / $199 for Pro / $399 for Enterprise
Brand24 is an AI social listening tool that uses machine learning to monitor and analyze conversations about your brand. It scans through social media platforms, forums, podcasts, videos, news sites, blogs, and review sites to track mentions of your brand, products, or industry keywords.
Brand24
Loved by over 4,000 brands, including Uber, Samsung, McCann, and Stanford University, Brand24’s features keep you posted about what your customers are saying about you. The tool collects insights from 25 million online sources in real time.
Its built-in sentiment analysis feature tells you if the conversations around your company are positive, negative, or neutral. Then, you can create reports to share with your sales or customer service teams.
Brand24 customer sentiment analysis
It is due to Brand24’s excellent features and customer service that the tool was named as the top social media management software at Tekpon for Q1 2024.
🎉 Big news! Brand24 just got picked as the top social media management tool by Tekpon for Q1 2024!
Thanks to all of you who support us – you rock! 🌟
Check out what makes us a favorite and see how we can help boost your brand online 👉 https://t.co/CBsSRyaipC pic.twitter.com/wfV8GWcHsQ
— Brand24 (@brand24) May 10, 2024
Notable Features
Since Brand24 automates reporting, you don’t have to spend hours sifting through social media channels to obtain the data. The tool evaluates your marketing efforts and lets you benchmark them against your competitors.
That’s what most companies love about the platform. Sujan Patel, the co-founder at Mailshake, says,
“I’ve been using Brand24 for the last few years, and it is by far the best monitoring tool on the market. I’ve compared it against others, and they don’t even come close.”
Brand24 doesn’t limit you to analyzing comments customers leave on your posts. You can also track hashtags, and measure their reach.
Brand24 sentiment analysis
For example, if a hashtag has a lot of mentions, this could be an opportunity to find brand advocates or small brand ambassadors to collaborate with.
While most other social listening tools only collect data from popular social media platforms, Brand24 also monitors niche forums, such as AppStore, TripAdvisor, Telegram, and even Reddit.
Brand24 social listening sources
Even better, these mentions are not only tracked for English-speaking customers. Brand24’s AI supports 108 languages, letting you analyze global consumer sentiment.
The multi-lingual support is suitable for brands that operate worldwide. Uber is one such example.
Krzysiek Radoszewski, the marketing lead in the company’s European region, said,
“At Uber, we use social listening on a daily basis, which allows us to understand how our users feel about the changes we’re implementing.”
In 2016, when Uber released its new rider app, the company wanted to understand how the customers felt about it. Uber used Brand24 to monitor its social media accounts and online forums, resulting in a 250% increase in number of shares and 100% growth in discussion volume.
To provide better context for the conversation, the AI distills multiple mentions into an easy-to-digest cloud of words. The tool also has top-notch customer service, with over 80 specialists at your service.
Brand reputation score
You can also use Brand24 to conduct market research, especially in a new niche. The tool lets you keep an eye on your competitors’ social mentions. Plus, it shows you the keywords customers are using to talk about brands in your industry.
If you want to learn more about leveraging social listening and measuring customer sentiment, the tool also has a dedicated resource center. Brand24 also hosts free webinars that you can learn about on its X page.
🚀 Do you want to up your social listening game? Join our free webinar and become a certified internet monitoring expert! 🌟
💡 Benefits:
– Expert guidance on Brand24 features
– Live Q&A
– Practical tipsRegister here: https://t.co/obpGL38LCy pic.twitter.com/k4jsJKhd3D
— Brand24 (@brand24) April 8, 2024
Success Stories
Appwrite, a tech startup, used Brand24 to track its mentions. Laura Du Ry, the growth manager at the brand explains,
“Sometimes, we know why our numbers go up because of a campaign we’re running, but there have been times when we’re left wondering, ‘What just happened here?’ Without tools like Brand24, we wouldn’t know why we’re doing well. So, we’ve used this, and it’s been pretty interesting to see.”
With Brand24’s Topic Analysis, the company was able to choose what to talk about.
Appwrite topic analysis
Appwrite also monitored how its competitors were interacting with brand mentions and customer comments. The company then used this information to make more informed decisions when it came to marketing strategies and customer service.
Another success story comes from Global66, a fintech brand that converted 18% of its negative reviews to positive feedback with Brand24’s social listening features.
Global66 social mentions
The fintech company also conducted hashtag and mention analysis to find brand ambassadors. María Camila Segura Matiz, the head of strategic communications at the company, said that this approach helped the brand find many ambassadors that it wasn’t even aware of.
Global66 ambassador search
She said,
“Interestingly, some ambassadors who shared their links with their followers eventually became influencers for us.”
Brand24’s AI-generated reports further helped Global66 summarize the weekly developments in its influencer collaborations.
2. Brevo (formerly Sendinblue)
Price (Monthly): Free plan / $25 for Starter / $65 for Business / Custom Pricing for BrevoPlus
Brevo is an all-in-one platform for brands to manage their customer relationships. Over 500,000 customers, including Tissot, Stripe, eBay, and Louis Vuitton, use Brevo to run their multichannel marketing campaigns.
Brevo AI tool
Kevin Yen, the head of growth at AI Camp, says that the tool
“gives us the functionality and flexibility we need to manage our marketing engagement as well as our sales pipeline while saving us $30,000 annually compared to HubSpot.”
He’s not alone in this sentiment. Many businesses, both small and large, have switched to Brevo from other marketing automation tools due to its affordable pricing and integration with tools like Zendesk, Stripe, Zoom, etc.
Notable Features
Brevo’s marketing platform facilitates multichannel marketing with a focus on email marketing. Brands can create personalized email campaigns to captivate their audiences.
At the same time, they can add SMS and WhatsApp marketing to the mix by sending the right messages to the right customers at the right time.
Brevo marketing campaigns
Since Brevo automates marketing, you don’t have to send emails manually. The tool sends welcome, cart abandonment, and other emails on your behalf. It also grows your email lists by allowing you to create easy-to-embed email request forms.
With Brevo’s AI, you can create better email content and optimize the time for maximum open rates. Since the tool shows you deliverability statistics, you can see trends in your emailing strategy.
Brevo AI
With more than 50 free email templates and a drag-and-drop editor, it’s super easy to design professional campaigns for different devices and screens.
In the sales department, Brevo automates repetitive tasks in your workflow so that you can focus on making and receiving important phone calls and keeping up with your inbox. The tool also gives you sales reports that cover win rates, team performance, sales revenue, and other metrics.
Brevo sales
You can also use Brevo to collect customer data from different sources and aggregate it into a single platform. It allows you to configure deduplication rules to eliminate redundancy.
The no-code recipes make it easy to create automated workflows. Further, you can apply scores like Lifetime Value (LTV) and Recency, Frequency, and Monetary (RFM) to find your most valuable customers.
Brevo analytics
Brevo’s chatbot takes over customer support by answering frequently asked questions and collecting feedback. The tool gives you a universal inbox where all teams can manage conversations from social media, live chat, email, and WhatsApp in the same place.
With Brevo’s AI, teams can summarize the whole live chat with a single click. They can also create responses using AI, changing the tone and length as desired.
Brevo AI responder
If you need any more assistance, the Brevo Academy has a selection of courses on marketing automation, email marketing, and similar topics to help you get familiar with these tactics.
Success Stories
Hi-Rez Studios, a gaming platform, used Brevo to keep up with its user base of millions of gamers. The company creates game-specific workflows and personalized campaigns on a granular level with Brevo’s features.
Its refer-a-friend campaign was also run on Brevo, resulting in a 210% increase in new players on the platform. Prarthana Ramesh, the marketing specialist a the brand said,
“Brevo has made it easier to engage players. Whether it’s game updates or referral campaigns, players who see the content we make with Brevo have 10% greater engagement with our games.”
Zinatt Technologies, another Brevo customer, used the platform to automate some of the customer interactions.
Brevo case study review
Previously, Zinatt Technologies had a fragmented campaign since different groups handled individual channels. Brevo helped merge all the customer interactions into a single platform, resulting in a “very positive” outcome for the company.
3. TIDIO
Price: $29 for Starter / $59 for Growth / $499 for TIDIO+ / Free plan available
Customer service is paramount to the effectiveness of your marketing campaigns. However, manual customer service is prone to errors and can be time-consuming. That’s where Tidio comes in with AI-assisted customer support.
With Tidio, you can answer 70% of your customer inquiries with ultimate ease. Tidio’s conversational AI, Lyro, ”talks” to your audience in 7 languages and answers their questions in 6 seconds using the data you’ve trained it on.
Tidio Lyro chatbot
The platform’s research shows that Lyro has a 70% resolution rate. With the chatbot in action, 76% of customers do not need to talk to a human agent.
Notable Features
Tidio not only helps you resolve customer queries but also improves your personalization efforts. You can use the tool to track users across your website and keep an eye on the pages they’re browsing.
Tidio customer support
You can then send them custom messages and offers based on their behavior, making your marketing efforts more targeted. Tidio also lets you handle messages from all communication channels in the same dashboard, resulting in a 59% decrease in waiting time and a 29% decrease in the average response time.
The ticket filtering feature lets you assign different tickets to different team members. You can also prioritize tickets based on how urgent they are.
Tidio Flows are plug-and-play workflows that help handle missed conversations, recover abandoned carts, recommend products, offer discounts, and more. There are more than 40 templates you can choose to automate your sales process.
Tidio Flows
Since Flows support a drag-and-drop interface, you don’t need to have any coding experience. Flows help improve conversion rates by 27% and have an overall helpfulness rate of 88%.
Flows effectiveness
You can also connect Tidio to your existing tech stack. Tidio integrates with popular tools like Shopify, Zendesk, WordPress, HubSpot, and others. With over 120 integrations, you’re spoilt for choice.
Tidio integrations
The best part about Tidio is that it’s not totally AI-based. Instead, it offers a balanced combination of human efforts and automation.
Lorenzo Colucci, the co-founder of Ad Hoc Atelier, says that
”we were searching for something that would give us the possibility to use automation as well as human interactions – and Tidio was the best solution for that.”
Tidio is also available as a Shopify app. On the e-commerce platform, you can use it to communicate with your customers on live chat, integrate Lyrics into your workflows, preview carts, recommend products to customers in chat, and check order history.
Tidio Shopify app
You can also find the Tidio app on the Google Play Store, where it has over 2.6k reviews, the majority of which are positive.
Tidio Play Store app
Success Stories
Tidio has been used by brands in a wide range of industries with positive outcomes. Eye-OO, a luxury designer wear brand, needed a comprehensive platform to close sales and build trust with its consumers.
The company used Tidio to manage its customer service. As a result, Eye-OO generated €100k in revenue and a 25% increase in sales. The company’s customer service waiting time also went down by 86%, with Tidio’s Flows handling 82% of all inquiries.
Here’s how Tidio became Eye-OO’s secret weapon:
🔵 Increase in sales. 25% sales increase, with €100K Tidio-assisted revenue growth in 2023.
🔵 Decreased waiting time by 86%.
🔵 Improved customer service automation. Tidio’s chat flows handle 82% of inquiries + generate leads. pic.twitter.com/ehbR7mGQHc— Tidio (@tidiochat) May 8, 2024
Ad Hoc Atelier, a fashion e-commerce brand, uses Tidio’s live chat feature to tackle its issue of cart abandonment. With 4 out of 5 customers leaving the website before completing a purchase, Ad Hoc Atelier needed a solution to engage with these customers and offer help.
Tidio’s live chat feature came as the
”best solution because you can talk to the consumer at the exact moment they want to buy your product or customize it,”
according to the company’s co-founder.
The live chat feature helped the company increase its conversion rate from 0.35% to 9%. Plus, the cart abandonment rate also went down by 10%, and the conversion rate for people who engaged with the brand through live chat increased to over 50%.
Ad Hoc Atelier live chat chatbot
4. Flick
Price (Monthly): 7-day Free Trial / £11 for Solo /£24 for Pro / £55 for Agency
Flick is an AI-powered social media platform that helps you handle everything from content scheduling and hashtag selection to copywriting and detailed analytics. The platform is so successful that Meta has mentioned it in its case studies for Instagram performance.
Meta Flick case study
Flick’s AI Social Assistant lends you a hand in brainstorming ideas, writing content, and repurposing existing content. You can delegate your time-consuming tasks to the app, allowing you more time to engage with your audience and grow your brand.
Notable Features
With Flick, you can find and manage hashtags for Instagram. The tool lets you search for hashtags for the platform with a single keyword search. You can also check the competition and average likes for a hashtag before using it in your content.
The hashtag checker gives you 40 suggestions per search. Since the tool finds hashtags in more than 20 languages, you can localize your global marketing strategies.
Flick hashtag checker
You don’t have to gather all these hashtag ideas in your Notes app. Flick has a dedicated mobile app to store all your Collections. You can create lists for different campaigns and track their performance separately.
Flick hashtag tool
Apart from hashtag research, you can also plan your content calendar in Flick. Scheduling content for different platforms has never been easier; you can either draft your posts loosely or plan them in full.
The drag-and-drop calendar is supplemented with an AI hashtag and caption generator to create a full post that you simply have to publish with a single click.
Flick’s content calendar
With Flick, you don’t have to worry about creative blocks. The platform helps you create social posts ten times faster, thanks to AI creation tools and content ideation.
Apart from written blog posts, you can also generate video scripts and write engaging captions for any of your marketing material.
Flick further ensures that your posts are getting the traction you want them to get. The platform’s Scheduler analyzes your Instagram audience analytics to find the best time to post.
Flick analytics
Flick’s mobile app lets you make changes to your content on the go. You can upload new content to your Media Library or edit scheduled posts even when you’re out of the office.
Flick mobile app
Flick also lets you track more than 20 key performance indicators (KPIs) in real time. You can check how many people your content is reaching and what the engagement patterns look like.
Flick also lets you compare your posts so that you can see which content formats and hashtags are performing well. The analytics work for both story and feed posts.
Flick analytics
Flick’s benchmarking tool shows you how you stack up against other accounts like yourself. The data is presented after comparison with over 55,000 accounts to help you understand where you stand in the market.
For additional help, you can head over to the Flick Academy to take courses on social media marketing.
Flick academy
Success Stories
While Flick is also used by larger businesses, small companies seem to make the most of this platform. On the company’s Apple app page, a small business owner mentioned that the platform helped him
“get more followers organically. I’ve only had it for 3 days, and I have already ranked on more than 50% of my hashtags, most of them in the top 10 each time. Today my post absolutely blew up because of successful hashtag use, getting 4x the amount of likes I typically do.”
5. Jasper.ai
Price (Monthly): $40 for Starter (20,000 words) / $82 for Boss Mode (50,000 words)
Jasper.ai started as an AI writing tool but has since become a comprehensive marketing tool with an AI copilot that helps you in every stage of content creation, from brainstorming to image generation.
Jasper.ai
The tool is useful in a wide range of industries, including but not limited to e-commerce, retail, technology, insurance, real estate, and healthcare. Its solutions include blog writing, copywriting, social media marketing, and search engine optimization (SEO).
Notable Features
Jasper’s social media marketing features include a selection of over 50 templates that you can use to write high-converting content for multiple platforms. You can also use the tool to remix content to create new content.
Jasper templates
Since Jasper also has a Google Chrome extension, you can use it to optimize your content on the go. The extension helps you write titles, meta descriptions, and other content.
Plus, the tool’s chatbot assists you with tasks such as quick research. If you have any questions about Jasper’s functionality, the chatbot helps you in that case, too.
Jasper’s features are made for integrated marketing campaigns. For example, the Campaigns feature lets you generate assets for your whole campaign by uploading the brief created by your team.
Jasper also allows easy and quick collaboration. Your team members can share documents with each other and apply status labels to ensure the right assets pass the review and approval processes.
Jasper collaboration
Jasper might be an AI-assisted tool, but it’s not generic since it allows you to use your own brand tone to create content. The platform lets you create a Knowledge Base for your brand by uploading information about your company.
Jasper Knowledge Base
Once you do that, the AI writes on-brand content using that information.
The tool’s integration marketplace includes tools like Google Docs, Google Sheets, Make, Zapier, SurferSEO, and more to make your AI content creation experience even more seamless.
Jasper integrations
When you create content with Jasper, you can rest assured that the tool does not train third-party AI models with your information. All your data is encrypted. Other data privacy features in the tool include GDPR compliance, SOC2 compliance, and PCI compliance.
It’s due to these features that Dave Gerhardt, the founder of Exit-Five, says,
“I recommend Jasper to every marketer in my B2B SaaS community because it’s the best AI tool for creating campaigns.”
As a bonus, Jasper has also introduced its art feature. Now, you don’t have to go to Dall-E to create the perfect visual element for your content. Jasper’s art feature lets you create images just as you write your content.
Jasper art
Success Stories
Jasper is being used by marketers and businesses across different industries. For example, Steve Bendt, the chief marketing officer at Morningstar, says,
“It’s not just about faster content, but about higher audience engagement. Jasper has helped us build quality social media content that’s driving double-digit growth in downloads.”
Best Places, a website that provides location-based information, used Jasper to experience an 800% increase in website traffic. The company also saved 1,000,000+ hours in content creation time.
Best Places case study results
Health Triangle, a healthcare company, reduced its marketing spend by 95% with Jasper. The Vice President of marketing at the company says,
“Jasper was a perfect investment for the company to start creating thriving content.”
6. DeepBrain AI
Price (Monthly): starting from $30
Best Features:
- AI Video Generator: Convert text to video in minutes.
- Photo-realistic AI Avatars: Custom-made avatars that fit your brand.
- Time and Cost Efficiency: Reduce video production time and costs by up to 80%.
- PPT to AI Video Conversion: Automatically create content from a PPT file.
- One-Click Subtitle Generation: Automatic and manual subtitle editing options.
DeepBrain AI Studios is a leading AI video creation platform that offers a seamless experience in converting text to video. With its intuitive tool, even beginners can easily create high-quality videos without the need for actors, filming teams, or expensive equipment. The platform boasts photo-realistic AI avatars that can be customized to resonate with your brand’s identity.
Businesses can benefit from the platform’s feature of converting PPT files directly into videos, making it hassle-free to produce course materials or presentations. Additionally, the automatic subtitle generation ensures that your content is accessible to a wider audience. With accolades like the CES Innovation Awards and a vast number of AI patents, DeepBrain AI Studios stands as a testament to the power of AI in revolutionizing video content creation.
Whether you’re looking to explain car features, introduce your company, or even create a pitch, DeepBrain AI Studios has a solution tailored for you. Dive into the world of AI video creation and experience the future of content generation.
7. Rapidely
Price (Monthly): All plans come with a 5-day free trial
- Creator Plan: $29
- Social Pro Plan: $69
- Enterprise Plan: Starting from $89
- Agency Plan: Starting from $129
Best Features:
- Collaborate, Plan & Post
- Monthly Calendar Generator
- Carousel Maker
- Captivating Content Generation
- Trending Audios
Rapidely is an advanced tool hinging on the powerful GPT-4 technology, which aims to revolutionize social media content creation. Conceived by two tech enthusiasts who understood the need for efficiency and automation, Rapidely caters to entrepreneurs and social media professionals looking to streamline their content generation process.
With key features such as the ability to manage multiple accounts, collaborate with teams, and maintain a seamless workflow, Rapidely significantly enhances the social media management experience. The platform also offers a Monthly Calendar Generator, creating engaging and customized posts effortlessly. Additionally, the Carousel Maker allows users to create on-brand carousels quickly, aiming to improve social media engagement.
One of the standout features is the Captivating Content function, which crafts compelling captions using advanced AI tools tailored to your brand voice. Moreover, the platform also provides the latest sound trends for Reels, allowing users to stay relevant and on top of the game.
8. Brandwatch Consumer Intelligence
Price: Custom Quote
Best Features:
- Automated Reports
- Report Customizability
- Follower Analysis
- Influencer Identification
- Email Alerts
Brandwatch offers two main solutions in its suite: consumer intelligence and social media management. These two solutions can be applied for an array of uses cases that include market research, brand management, content marketing, crisis management, and influencer marketing.
Not only does it offer various use cases, but as it has been around for more than a decade, you can look forward to a wealth of data. However, the area where it really shines is helping you to put all that data to good use. Its consumer intelligence (CI) platform is an AI-powered solution that will generate actionable insights that will help you to understand your consumers better as well as your brand and where it fits into the current market. It offers an in-depth understanding of how customers perceive their brands, products, and industry trends. Then, to help you make sense of all the data, you can use its flexible user interface or select one of its dozens of live visualizations to analyze the data for you. With its detailed insights and timely analysis, Brandwatch CI Platform helps organizations remain agile and responsive in today’s rapidly evolving marketplace.
9. Trellis
Price (Monthly): The pricing tiers start from $299/month up to $1,499/month, all with an additional sales tier fee based on annual revenue. For businesses with an annual revenue over $10M, there’s a “Custom” pricing option for which you need to contact the company.
Best Features:
- AI-Powered Pricing Module
- Advertising Automation for Bid Optimization
- ROI Prediction for Promotion Campaigns
- Inventory Consideration in Pricing
- Contextual Ad Decision Analysis
Trellis emerges as a robust AI marketing tool, primarily tailored for e-commerce platforms such as Amazon. One of its key offerings is the Pricing Module, which employs artificial intelligence to test a range of product prices. This ensures sellers not only maximize profits but also remain competitively priced daily. One unique aspect of this feature is its consideration of low inventory, ensuring sellers avoid stock shortages.
For Amazon sellers diving into the intricate world of ad optimization, Trellis’ Advertising Automation Module proves invaluable. By suggesting and periodically updating bids on high-impact keywords, the tool capitalizes on cross-campaign data. Its ability to weave different contexts, from ad creative to seasonality, ensures informed, profit-driven decisions on advertising campaigns.
Lastly, predicting ROI for promotions on Amazon can be tricky, but Trellis simplifies this with its Promotions Module. By using historical data on prices and previous promotions, sellers can now anticipate the ROI before initiating a campaign. This aids them in discerning the potential sales velocity a promotion might offer. With AI at its core and a focus on automation, Trellis is a quintessential tool for e-commerce advertisers seeking a streamlined and efficient marketing experience.
10. Beacons AI
Price (Monthly): $10 as part of the Link in Bio Pro plan
Best Features:
- Pitch Crafting
- Brands Database
- Tone of Voice Customization
- Editing feature
- High-quality AI-generated Content
The Beacon’s AI Outreach Tool was born from the fusion of technology and passion, with a clear objective to redefine brand outreach for creators. Co-founded by former creators and tech entrepreneurs, John and Lisa, the tool capitalizes on their knowledge of the creative industry and their technological expertise.
The tool provides a simple way for creators to generate personalized and compelling pitch emails to brands, streamlining what was once a daunting task into an effortless endeavor. All that is required from the user is the selection of a brand, defining the desired tone, and the length of the pitch. The AI engine then quickly generates a professional and personalized pitch, which can be further fine-tuned using the editing feature.
One of its standout features is the Brands Database – a vast reservoir that allows for outreach to any brand a creator may want to pitch to. This coupled with the tone of voice customization feature ensures every pitch is genuinely reflective of the creator.
11. HeyOrca
Price (Monthly): Free plan available. Free trial available.
- Basic: $50.15
- Standard: $80.15
- Pro: $125.65
Best Features:
- Optimal Posting Time Insights
- Comprehensive Social Media Reporting
- In-depth Analytics
HeyOrca emerges as a distinctive player among AI Marketing tools, catering specifically to the nuanced needs of social media teams and agencies. At its core, HeyOrca facilitates a seamless collaboration and approval process.
HeyOrca’s highlight feature is its AI Caption Writer, which is designed to craft engaging captions automatically for social media posts. Further personalization is achieved through Client-Specific Calendars. These calendars enable the creation of content and scheduling tailored to each client’s unique requirements.
HeyOrca also tracks key metrics like follower growth, engagements, and top posts, offering valuable insights into a social media strategy’s effectiveness. HeyOrca positions itself as a powerful yet user-friendly tool in the AI Marketing landscape, making it an invaluable asset for optimizing social media management.
12. GrowthBar
Price (Monthly): $29 for Standard / $79 for Pro / $129 for Agency
Best Features:
- Search Engine Optimization
- Paragraph Generator
- Meta Generator
- AI Blogging Tools
GrowthBar uses GPT-3 AI to automate content generation. It can suggest keywords, exact word count, links, images, and more. The tool is capable of providing extensive backlinking as well as creating blog post content outlines. There’s also a Chrome extension available.
GPT-3 AI technology was developed by OpenAI, a company co-founded by Elon Musk. It’s the first AI tech that has passed the Turing Test, which ensures that the written copy would sound as humanlike as possible.
13. Phrasee
Price: Custom Quote
Best Features:
- Content Management
- Predictive Analytics
- Dynamic Content
- Engagement Metrics
Phrasee is an AI tool that focuses on “brand language optimization.” This AI powered marketing platform works by boosting the brand language used by companies in their copies. It can generate a copy for emails, Instagram, Facebook, or even push notifications using a natural language generation system together with a machine learning algorithm. The result is a human-sounding copy that is brand compliant and effective. It counts Virgin and Domino’s as among its clients.
14. Smartwriter.ai
Price (Monthly): $49 for Basic / $124 for Popular / $299 for Pro
Best Features:
- LinkedIn Chrome Extension
- Personalised LinkedIn Outreach
- Personalised Cold Emails
- Deep Enrichment
Smartwriter.ai assists in automating your email outreach. This AI tool generates a personalized email, including a personal subject line to pique the interest of customers. It also provides backlink generation, Shopify product title and description creation, and even personalized cold email outreach.
It also allows for integration with other third-party tools and platforms to improve your cold email outreach process.
15. Optimove
Price: Custom Quote
Best Features:
- Campaign Insights
- Hyper-segmentation
- A/B Testing
- Multichannel Tracking
Optimove is a customer data platform with AI-based marketing functions. It helps collect data from different platforms to provide a unified view of all the information in one dashboard. Businesses can analyze or share the information as well as decide marketing strategies with ease.
Optibot, their AI tool, scours and analyzes all the customer data provided to generate actionable insights. It can suggest which campaigns to drop based on loss or let you know which customers may be too exposed to company communication.
Optimove’s clients include John Hardy, Sweaty Betty, and the New York Racing Association Inc. (NYRA).
AI Content Marketing Tools
16. Acrolinx
Price: Custom Quote
Best Features:
- Access Controls/Permissions
- Full Text Search
- Version Control
- Approval Process Control
This AI-powered marketing software improves the quality of content, so it meets brand parameters. Big companies like Google and Amazon, use this tool to make sure all their marketing content aligns with their brand. You can set style, tone, grammar, and even add in company-specific wording. Its AI will go through the content and offer suggestions for improvements.
17. InstaText
Price (Monthly): $11.99 for Single Users / Custom Quote for Business and Scholar
Best Features:
- Sentence Formatting
- Sentence Rephraser
- Tone Checker
InstaText is an online AI-powered writing tool similar to Grammarly. It performs basic functions like grammar and spell checks but goes a step further by rewriting sentences, so it reads better. Its most important feature is its capacity to ensure the tone and style of the writer is preserved despite the rewrite. This is important for brands that want to maintain their authentic voice in all of their communications.
Another great InstaText feature is it lets you specify multiple keywords. When you use the program, it preserves the keywords as is, saving you time when editing the copy.
18. Grammarly
Price: Free for Basic / Custom Quote for Premium and Business
Best Features:
- Clear Communication
- Real-time Feedback
- Tone Adjustments
- Formality Level
- Plagiarism Checker
Grammarly is one of the best free marketing tools for any business. This powerful AI content marketing platform allows businesses to double check their written copy to make sure it’s polished and professional.
It features highly accurate AI that checks spelling and grammar in real time online. However, you can also install it as an extension for Google Chrome. More powerful functions like checking for tone, clarity, and style are available in Premium and Business options.
19. Seventh Sense
Price (Monthly): Starts at $64 for Hubspot / Starts at $360 for Marketo
Best Features:
- Campaign Analytics
- Reporting/Analytics
- Email Campaign Management
- Event Triggered Actions
An AI email marketing campaign tool, Seventh Sense ensures your emails get delivered at the right time for each customer. This personalized service allows marketers to engage with their audience better, knowing they will be opening their emails at the most optimal time.
The smart platform also helps with increasing email deliverability, which improves the sender score. This is an important parameter for companies who send out hundreds or thousands of emails a week. Seventh Sense is designed to work with Hubspot and Marketo only.
20. MarketMuse
Price (Monthly): Free for Single User / $7.200 for Standard / $12.000 for Premium
Best Features:
- Categorization/Grouping
- SERP Rank Tracking
- Data Visualization
- Competitor Analysis
MarketMuse prides itself for using AI technology in all of its services. The tool is designed for businesses needing help in crafting optimized long-form content like emails, sales copies, landing pages, or articles.
It starts by conducting deep AI research about the topic. Then, it creates a first draft based on the chosen subject to help users get started with the copy. It also includes KPIs and a content brief to serve as a guide. Users can continue editing the copy using the built-in editor and shape it according to the AI’s suggestions.
21. DeepL
Price (Monthly): $8.74 for Starter / $28.74 for Advanced / $57.49 for Ultimate
Best Features:
- Whole Document Translation
- Auto-Detect Language
- Browser Application
If you’re a business serving a global market, it’s beneficial to offer accurate translations of your marketing content or copy. DeepL is a powerful AI tool that translates documents and files into several popular languages of your choosing. It not only translates the text word for word, but it adds subtle nuances and words that some of the biggest translation tools like Google and Microsoft, have difficulty grasping. The end result is fluent text that is accurate and easy to read.
22. Chatfuel
Price (Monthly): $11.99 for Business / $199 for Enterprise
Best Features:
- Multi-Channel Marketing
- Template Management
- Lead Database Integration
- Pipeline Management
Chatfuel is among the most used chatbots in the market. It assists in automating FAQs as well as qualifying leads before they are directed to a live sales agent if they are ready to purchase.
It also provides integrations to various third-party tools like Calendly, Shopify, or Google Sheets. They even have an API in case you need a customized integration for your system.
23. Customers.ai
Price: Custom Quote
Best Features:
- Customization Interface
- Sales Conversion
- Automated Outreach Funnels
Customers.ai is a multi-platform chatbot creator that enables businesses to easily manage their marketing chat content with ease. It has a Unified Chat Inbox including a toolbox of integrations for easy scaling of any campaign. They also offer InstaChamp, a great marketing chatbot designed for IG businesses.
24. ManyChat
Price (Monthly): Free / $15 for Pro
Best Features:
- Marketing Lead Database
- Multi-Channel Communication
- Customization Interface
- Real-time Consumer-facing Chat
Manychat has proven itself a prominent fixture in the world of AI chatbots. It’s easy to use and cleverly designed for sales and marketing. ManyChat focuses mainly on Facebook Messenger, but they do have support for Instagram Direct as well. The AI tool can be used without any coding knowledge, promising users that they can set up a bot in as little as 20 minutes.
AI SEO Tools
25. Surfer SEO
Price: $49 for Basic / $99 for Pro / $199 for Business
Best Features:
- Free Outline Generator
- Keyword Research Tool
- Keyword Surfer
- Content Editor
Designed to optimize blog posts, articles, and other copies, SEO Surfer is an easy-to-use AI online tool. It’s created for more technical SEO, allowing users to fully audit existing copy and compare it with the competition. Surfer also has the capacity to evaluate keywords using Google’s BERT method and has over 500 ranking metrics to analyze content.
26. Frase.io
Price (Monthly): $14.99 for Solo / $44.99 for Basic / $114.99 for Team
Best Features:
- Idea Recommendation
- Content Optimization
- Technical SEO
- Data Visualization
Frase.io lets you create SEO optimized content better and faster. Once you enter a topic, Frase automatically compares and pulls data from the top sites with the same keyword. This artificial intelligence marketing tool then generates an SEO-friendly outline, so you can write content that would rank higher on search results.
As you create your content, Frase will score your work. The higher your score, the better your content will rank against competitor sites.
AI Social Media Tool
27. Smartly.io
Price: Custom Quote
Best Features:
- Campaign Dashboard
- Customer Segmentation
- Enterprise Scalability
- Performance Metrics
Smartly.io is an AI-based ad marketing tool that lets teams plan, test, and launch only the best performing ads to their target audience. It integrates with various major platforms like Facebook, Snapchat, Pinterest, and Instagram, letting businesses handle all of their ad marketing on a single dashboard.
One of its strengths is it allows for modular ad testing across different channels. This lets businesses see which ad designs are performing best.
28. Emplifi.io
Price: Custom Quote
Best Features:
- Social Publishing
- Engagement Tracking
- Follower Analysis
- Influencer Tracking
Emplifi.io is a social media management AI marketing tool that helps manage all of your social media profiles in one dashboard. You can use it for tracking campaigns to see how they performed.
Its best use, however, is to keep track of your influencer marketing. The unified dashboard lets you find, vet, and keep in touch with your influencers. It also offers insight analytics and even allows you to schedule posts to get the best results.
This tool is used by large companies like McDonald’s, Pinterest, Instagram, and YouTube for their marketing as well.
Why Use AI-Powered Marketing Tools?
Speed is the number one reason why artificial intelligence marketing tools should be present in every business, especially when you're looking to start an agency. AI tech crunches huge chunks of information taken from platforms like social media, email, and the Web. It also bridges the gap between the data and the actionable solutions you can implement to improve your marketing and sales campaigns.
Key AI Marketing Tools for Effective Strategies
- Content Generation and Ideation: Tools like Jasper.ai are ideal for generating ideas, crafting first drafts, and editing content across social media, PPC, and blogging.
- SEO and Strategy Optimization: Surfer SEO provides valuable insights for improving search engine optimization, analyzing top-ranking pages and competitor data.
- Customer Engagement and Chatbots: Drift enhances customer engagement with AI-powered chatbots, optimizing real-time interactions on websites.
- Market Intelligence and Competitor Analysis: Brandwatch offers in-depth market intelligence and competitive analysis, tracking competitors' digital footprints.
- Influencer Marketing Platforms: Grin specializes in influencer marketing, identifying the most suitable influencers for brand campaigns.
- Automated Email Marketing: Seventh Sense optimizes email marketing campaigns by analyzing recipient behavior to determine the best time for email delivery.
- Social Media Content Generation: Platforms like Brandwatch Social Media Platform help in creating personalized social media content quickly.
The Benefits of Using AI in Marketing
Automates decisions
One of the biggest benefits of AI marketing technology is it can automate data-based decisions in an instant. Data is everything in marketing. It can show you how your customers would react to your message or tell you the best strategy to use for your email marketing campaigns.
For example, Seventh Sense automates key email marketing tasks, such as sending emails. The tool uses a data-based approach that automatically delivers emails to recipient’s inboxes based on optimal engagement times.
Moreover, the tool can automatically adjust the frequency of emails sent to each customer, using engagement-based segmentation to tailor communication to individual preferences, ensuring optimal relevance and response rates.
Similarly, Brevo enhances email automation by not only optimizing send times based on individual user behaviors, like open and click rates, but also by crafting more effective emails through AI-suggested subject lines and content. This predictive sending capability allows for even greater personalization and efficiency compared to tools like Seventh Sense, pushing the boundaries of AI in marketing technology.
The below images show Brevo’s AI capabilities in action. Just write about your campaign and let Brevo create subject lines for you. You can also use prepositions to personalize your subject lines even more.
Saves time and money
Every business wants to save money when running marketing campaigns. An AI marketing tool may require an initial investment, but it pays in dividends by giving you cost savings. It allows businesses to work fast and efficiently without paying for staff to do the manual work. Instead of hiring a full team, you can focus on recruiting employees to perform critical tasks. AI tech also lessens human error.
Creates real-time personalization
Customers expect you to know what they want. One way AI marketing tools can help out is by adapting your sales and marketing strategy to generate a personalized experience for any specific customer. Artificial intelligence can use predictive analysis to gain a better understanding of the customers' behavior and buying habits.
This is the same thing Google, Netflix, and Instagram use to give you recommendations to watch or suggest posts. Imagine the possibility of being able to guide customers to a specific product or service based on their previous interactions with the company. Creating a personalized experience allows them to build a relationship with your brand. In fact, today’s consumers expect brands to offer a tailored message instead of a generic one.
Increases return of investment (ROI)
Smart marketing tools allow marketers to maximize the information produced without wasting money on other campaigns. In addition, AI technology provides deep customer insight and shows you what your buyers want. It also groups warm leads and guides them to move forward, ultimately leading to a sale and an increased ROI for your business.
How to Use Artificial Intelligence (AI) in Marketing
From forecasting sales, generating content, to improving the customer experience, there are countless ways to use top AI marketing tools for your business. Here are a few suggestions:
Content generation
The main driving force for digital marketing is content. Without it, it would be hard for companies to sell their products or convince consumers to make a purchase. Writing and generating content can take several hours a day. Marketers need to plan their targets, write the copy, edit, then distribute it at just the right time to create maximum impact.
AI marketing tools can help in this regard by streamlining the content generation process. It can automate messages or improve engagement using various social media marketing platforms.
We already mentioned Jasper.ai as a leading content generation and ideation tool capable of supplying enterprise marketing teams with everything they need to kickstart their marketing campaigns.
Its AI-assisted content capabilities extend the ability of marketing teams to produce high-quality, relevant content at a faster pace. Jasper.ai can generate blog posts, social media updates, email newsletters, and more, all tailored to specific audiences and optimized for search engines. This tool leverages advanced algorithms and natural language processing to create compelling and engaging content that resonates with target audiences.
Automated email marketing campaigns
The best AI email marketing tools allow marketers to produce effective emails that engage customers and maintain brand relationships without effort. Emails are one of the most repetitive tasks in marketing. With an AI tool, businesses can cut back on the time spent researching, creating, and testing email content.
One such popular AI email marketing tool is Mailchimp. Mailchimp uses AI and machine learning to automate various aspects of email marketing campaigns, including audience segmentation, abandoned cart contacting, personalized content creation, and optimal send-time predictions. This enables businesses to deliver highly targeted and relevant emails to their subscribers, resulting in improved open rates and engagement.
Another powerful AI email marketing tool is HubSpot. While Mailchimp is known for its user-friendly interface and extensive templates, HubSpot offers a more integrated approach by combining email marketing with CRM and sales tools. HubSpot's AI-driven features include advanced email personalization, predictive lead scoring, and detailed analytics, allowing marketers to create more cohesive and data-driven email campaigns.
Unlike Mailchimp, which is often favored by small to medium-sized businesses, HubSpot's robust suite of tools makes it a preferred choice for larger enterprises seeking a comprehensive marketing solution. By comparing both, businesses can choose the tool that best fits their needs based on the scale and complexity of their marketing efforts.
Chatbots
An AI chatbot is perfect for nurturing a lead. When set up correctly, a chatbot can create a better customer service experience. These bots can answer repetitive questions like price or the availability of a product or service. If more complicated answers are required, they can be forwarded to a customer service agent. Chatbots also help ensure that customers won’t feel ignored when they want to reach out to you.
We already mentioned Tidio’s Lyro AI Chatbot and its impressive 70% resolution rate. Utilized by industry giants such as Uber, Netflix, Klarna, and Patagonia, the chatbot helps you understand customer experiences with precise analytics. What’s most impressive about Lyro is that you can update its knowledge base to offer even better and more accurate customer support.
Control dynamic pricing
Dynamic pricing happens when the price of a product or service is changed based on the market condition and the supply or demand of the item.
AI-powered tools can use this pricing strategy to gain better margins, as it allows retailers to update their prices several times a day. Dynamic pricing is best exemplified in hotel booking websites or airline companies where the prices go up or down depending on availability.
One highly recommended AI tool for dynamic pricing is Dynamic Yield. This tool uses advanced algorithms and machine learning to analyze real-time data on customer behavior, market trends, and competitor pricing. By leveraging this data, Dynamic Yield can automatically adjust prices to maximize revenue and profitability. It helps marketers set optimal prices by considering various factors such as inventory levels, demand fluctuations, and customer segments.
Another powerful tool is Prisync. Prisync offers a robust solution for e-commerce businesses by continuously monitoring competitors' prices and market conditions. Its AI-driven engine provides real-time insights and recommendations on price adjustments to stay competitive.
Unlike Dynamic Yield, which offers a broader range of personalization features, Prisync focuses specifically on price optimization, making it a specialized tool for businesses that need to maintain a competitive edge in pricing. Prisync's dynamic pricing features enable marketers to react quickly to market changes, ensuring that their products are always priced appropriately to capture market share and drive sales.
Forecasting sales
To thrive, businesses need to have target revenues and find a way to ensure this goal is achieved throughout their campaign period. The application of AI marketing programs lets marketers understand and estimate possible sales based on their customer data and their past shopping behavior.
This predictive insight allows businesses to know which products will become a top seller, how many they should stock to avoid inventory issues, or which items they need to promote further.
Wrapping Up
AI is not going anywhere. It's better if you jump on the bandwagon right now to reap the rewards of this adoption down the line. Statista data shows that companies see an average increase of 6% to 10% after adopting AI.
The technology not only increases revenue generation but also saves money. In fact, 24% of companies in the US using ChatGPT have saved anywhere from $50,000 to $75,000 using the AI chatbot.
Keeping these figures in mind, you should plan for incorporating AI tools into your marketing pipelines to drive greater results for your business while saving money and boosting sales.
Frequently Asked Questions
What is an AI marketing tool?
AI marketing tools are software, or platforms, that use artificial intelligence technology to make automated decisions. The decisions come from collected data that has been analyzed and interpreted with the market trends.
How AI is used in digital marketing?
Artificial intelligence, or AI, is used when marketers use Ai to forecast demand for products, develop customer profiles, ad buying and more. Marketers use AI to improve customer experience, building brands and growing sales.
Which is the best AI tool?
These are the 10 best AI tools for modern day marketing:
- Phrasee
- SEMrush
- Seventh Sense
- Smartwriter.ai
- Optimove
- Grammarly
- MarketMuse
- Acrolinx
- InstaText
- DeepL
What are some examples of AI in marketing today?
3 key examples of AI in marketing:
- Using AI to improve overall customer experience and satisfaction
- Using AI for dynamic and competitive product pricing
- Analyzing social media influencer messaging with prior brand partnerships
