Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, Ubiquitous, and The Influencer Marketing Factory undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Viral Nation, Ubiquitous, and The Influencer Marketing Factory:
With the abundance of self-service influencer marketing platforms available, it might seem like a no-brainer for a brand to just handle all their marketing in-house. For all the advantages that a platform might give you, it’s still going to pale in comparison to what a full service agency can offer.
Agencies offer expert guidance, strategic planning, and end-to-end management, ensuring that every aspect of the influencer collaboration aligns with the brand’s goals and values. This includes thorough vetting of influencers, creative content development, meticulous execution, and detailed performance analysis.
For brands lacking the in-house resources or expertise to navigate the complexities of influencer marketing, an agency provides the advantage of professional oversight, industry insights, and a tailored strategy that maximizes the campaign’s impact and return on investment.
Of course, agencies are similar to platforms in that they are not all created equal. Some may specialize in only certain areas of influencer marketing (or just digital marketing in general), or cater to only specific kinds of companies. For the best all-around return on your marketing budget, a full-service agency is the way to go.
Here, then, are our picks for the top five full-service influencer marketing agencies.
Notable Clients: MGM Resorts, Meta, Ubisoft, Smartwater, Logitech, Golden Globe Awards, and Urban Outfitters Viral Nation, founded in 2014 by Joe Gagliese and Mathew Micheli, has rapidly ascended to become a preeminent force in the influencer marketing industry. Based on their vision of transforming social media engagement into a powerful marketing tool, Viral Nation has sought to establish itself as the solution for brands seeking impactful influencer campaigns. In 2014, influencer marketing existed—but wasn’t the huge deal it is today. Viral Nation differentiated itself by recognizing the potential of social media influencers to surpass traditional celebrity endorsements. The founders saw influencers as the new wave of celebrities, wielding more relatable and direct connections with their audiences. This understanding led them to create an agency that not only manages influencer campaigns but also supports influencers through representation and technology solutions. Viral Nation offers a full spectrum of services, including influencer campaign strategy, execution, and performance analysis. They rep a network of over 900 creators across 35 verticals, ensuring that brands can find the perfect match for their target audience. The agency’s approach is data-driven, utilizing historical data, trend analysis, and proprietary AI to identify and vet talent, thereby maximizing return on ad spend (ROAS) and minimizing customer acquisition costs (CAC). Another thing that makes Viral Nation stand out from the crowd is its commitment to developing the tech that powers their business. The VN Secure platform provides advanced social media monitoring and screening to protect brand safety and reputation, while CreatorOS offers a comprehensive talent management and performance intelligence solution. These platforms enable seamless campaign management, from content creation to performance tracking, ensuring that all aspects of influencer marketing are covered efficiently—and are also available as standalone solutions for brands who do their own marketing. Viral Nation’s commitment to innovation and excellence is evident in its operational philosophy and leadership. The team prioritizes integrity, creativity, and customer-centric approaches, ensuring that each campaign not only meets but exceeds client expectations. The agency’s holistic approach integrates influencer marketing with broader marketing strategies, making them a one-stop solution for brands looking to navigate the complex digital landscape. Viral Nation collaborated with Activision Blizzard to boost the viewership and engagement of the Call of Duty League (CDL). This ambitious campaign aimed to convert casual gamers into dedicated fans and increase subscriptions to the league’s content. The strategy involved a multifaceted ambassador program that leveraged top-tier gaming influencers to create continuous and engaging content throughout the seven-month season. The campaign featured prominent creators such as Vikkstar, CouRage, iFerg, and Ogro, who were instrumental in driving the campaign’s success. These influencers hosted co-streaming sessions and custom watch parties, effectively merging their substantial followings with the CDL’s audience. This approach resulted in significant engagement across various social media platforms, including YouTube, Twitter, Instagram, and TikTok. The results speak for themselves. The campaign achieved a 32% increase in CDL subscriptions year-over-year and drove 429% more impressions than the previous year. The CDL Championship weekend became the most-viewed esports event since 2020, solidifying Call of Duty’s position in the competitive gaming market. Overall, the campaign generated 96 million impressions and 6.2 million views, significantly contributing to the game’s visibility and fanbase expansion. Viral Nation unlocks the full power of social-first marketing to scale brands into the future. 50+ USA, Canada, Caribbean Best for: Enterprises and Large brands Viral Nation unlocks the full power of social-first marketing to scale brands into the future. Notable Clients: Lyft, Netflix, Doritos, Amazon, McDonald’s, Target Ubiquitous is a dynamic and innovative influencer marketing agency that has quickly established itself as a leader in the industry. Founded in 2020 by Jess Flack, the agency emerged from a pivotal experience Jess had while working as the head of performance marketing at Bellhop. Tasked with maximizing revenue while minimizing costs, Jess turned her attention to TikTok, which was gaining traction as a powerful marketing platform. That’s an understated way of saying it was taking over the world. Flak realized the potential for a specialized agency focused on TikTok influencer marketing, leading to the creation of Ubiquitous. Ubiquitous prides itself on simplifying the complicated world of influencer marketing, particularly on platforms like TikTok, Instagram, and YouTube. The agency is designed to be a comprehensive solution, handling every aspect of influencer campaigns from strategy development to execution and performance analysis. Their approach is heavily data-driven, ensuring that each campaign is optimized for maximum impact and efficiency. This meticulous attention to detail allows brands to reach their target audiences more effectively and at a lower cost compared to traditional advertising methods. One of the standout features of Ubiquitous is its extensive network of influencers. With over 4,000 influencers onboarded and more than 300 businesses served, the agency has a proven track record of creating impactful campaigns. Ubiquitous leverages its deep connections within the influencer community to match brands with the right creators, ensuring that campaigns are authentic and resonate well with the intended audience. This ability to foster genuine connections between brands and influencers is a significant factor in their success. Ubiquitous also emphasizes the importance of creativity and authenticity in influencer marketing. They empower influencers to use their unique voices and storytelling abilities, which helps create content that is both engaging and trustworthy. This approach not only drives better engagement rates but also builds long-term trust between brands and consumers. By allowing influencers the freedom to be themselves, Ubiquitous ensures that the content produced is natural and compelling, avoiding the pitfalls of overly scripted and inauthentic marketing. The agency’s commitment to its clients is evident in its core values. “Core values” is something that most companies toss out to the public that just amounts to feel-good messaging, but that’s not the case with Ubiquitous. We love their focuses on diversity, curiosity, customer obsession (not customer-focus!), and goal-oriented strategies. They believe in fostering a diverse and inclusive environment, which fuels creativity and innovation. Their curiosity-driven approach encourages continuous learning and improvement, while their customer-obsessed mentality ensures that every campaign is tailored to meet the specific needs and challenges of their clients. Additionally, their goal-oriented strategies are designed to achieve meaningful and measurable results, driving long-term success for the brands they work with. Ubiquitous collaborated with Wienerschnitzel to execute a highly successful influencer marketing campaign aimed at boosting brand awareness and promoting their limited edition Mac N’ Cheese. The campaign was divided into two phases to optimize performance and maximize engagement. In the first phase, Ubiquitous selected 47 creators from various niches, including food, lifestyle, couples, and comedy, to create engaging content about their experiences at Wienerschnitzel. The creators were given full creative freedom to develop TikToks that resonated best with their audiences. This approach yielded spectacular results, generating 19.5 million views and achieving a 6.33% engagement rate. T he content was further boosted using TikTok Spark Ads, which reached 1.8 million engaged viewers. Building on the insights gained from the first phase, Ubiquitous refined their strategy for the second phase, focusing specifically on promoting Wienerschnitzel’s limited edition Mac N’ Cheese. They continued to use TikTok Spark Ads, comedic content (the name is “Wienerschnitzel,” after all), and influencers with large followings (500,000+). This phase was even more successful, generating an additional 10 million views and achieving a 6.65% engagement rate. The campaign’s effectiveness was underscored when Wienerschnitzel sold out of its Mac N’ Cheese nationwide during the campaign period. The Wienerschnitzel campaign concluded with impressive metrics: 42 million impressions, 6.49% overall engagement rate, and 74,000 website clicks at a cost of $0.72 per click (CPC). Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and... 10 - 50 Los Angeles, CA Best for: Medium Size Brands Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and... Notable Clients: Warner Music Group, Hilton, Google, Bumble, Grubhub, Unilever The Influencer Marketing Factory was established with the vision of transforming how brands engage with audiences on social media platforms. Founded by Alessandro Bogliari in 2018, the agency began its journey in Miami, Florida. Inspired by the success of Vine and recognizing the potential of TikTok, the founders set out to create an agency that leverages these platforms to deliver impactful influencer marketing campaigns. The company quickly gained traction, working on notable campaigns such as the hashtag challenge for Sony Music, which showcased their ability to create viral content. Their early success positioned them as a leading influencer marketing agency, ranking second on Google for related searches shortly after their inception. From its beginnings, The Influencer Marketing Factory has grown substantially. In just a few years, the agency expanded its team to nearly 40 members and established additional offices in New York City, Milan, and London. Today, about 40% of their team is based in Europe, with the remaining 60% in the United States. The agency’s growth strategy has been primarily organic, avoiding venture capital funding to maintain autonomy and flexibility. This approach has allowed them to make swift decisions and adapt quickly to market trends without external pressures. The Influencer Marketing Factory offers a comprehensive range of services tailored to meet the needs of brands looking to engage with Gen Z and Millennials on platforms like TikTok, Instagram, and YouTube. Their services include campaign strategy and planning, influencer identification and contracting, content creation and management, performance tracking and reporting. One of their significant achievements includes the aforementioned partnership with Sony Music to create one of the first hashtag challenges on TikTok. The result of this collaboration went beyond the campaign itself and set a precedent for future marketing strategies on the platform. Their innovative approach and understanding of social media dynamics have positioned them as experts in influencer marketing. The Influencer Marketing Factory prides itself on staying ahead of trends and maintaining a deep understanding of social media culture. The team, comprising mostly young professionals, dedicates time to exploring and analyzing the latest trends and tools, ensuring they provide the best strategies for their clients. The agency also publishes various industry reports, sharing insights and data that help shape the influencer marketing landscape. Their commitment to education and industry leadership underscores their passion and dedication to the field. The Influencer Marketing Factory collaborated with Kohler to elevate their brand presence at the prestigious Milan Design Week, one of the most significant events in the design industry. Kohler aimed to showcase their innovative bathroom products and cutting-edge designs to a global audience, leveraging the influential power of social media to amplify their reach. To do this, The Influencer Marketing Factory did extensive research to identify prominent design influencers from various regions who would be ideal for attending Kohler’s booth during Milan Design Week. These influencers were selected based on their relevance in the design niche and their ability to create high-quality, engaging content. The agency organized the influencers’ travel and accommodations, ensuring their presence at the event. Influencers such as Sophie Paterson, Ridhi Khosla Jalan, and the prestigious Architectural Digest were key figures in this campaign. These influencers produced content that highlighted Kohler’s innovative products, including elegant interiors, Statement Showers, the Numi 2.0 smart toilet, the Veil intelligent toilet, and the sculptural Rista sink. The content was shared across Instagram and LinkedIn, weaving Kohler’s brand into the global design conversation. The campaign delivered impressive results, significantly boosting Kohler’s visibility and engagement. With 1.5 million Reels views and 4.4 million Stories impressions, Kohler’s Instagram follower count was at more than 12 million by the campaign’s end. Meanwhile, on LinkedIn, 255k post impressions got them 534k combined LinkedIn followers. The strategic use of influencer-generated content helped Kohler not only raise brand awareness but also establish itself as a leader in bathroom innovation and design. The campaign’s success underscored the importance of genuine engagement and narrative in the digital age, effectively making Kohler a trendsetter within the industry. The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. 10 - 50 New York, Miami Best for: Enterprises and Large brands The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. Notable Clients: Uber, Sony Music, Samsung, Dunkin’, Pfizer Moburst stands out as a top-tier influencer marketing agency with a knack for delivering exceptional results. Specializing in creating impactful influencer campaigns, Moburst has built a reputation for its strategic approach, creativity, and impressive client portfolio. What makes Moburst a go-to choice for brands? It’s clear that they prioritize understanding your brand inside and out. The initial consultation process is thorough, as they dive deep into your brand’s identity, target audience, and marketing objectives. This groundwork is essential, as it informs every subsequent step in the campaign development. What sets Moburst apart is their ability to tailor their approach to each client’s unique needs, ensuring that the campaigns they create are not only effective but also authentic to the brand’s voice. Moburst excels in influencer selection, obviously a critical component of any successful campaign. They leverage advanced analytics and industry insights to identify influencers who not only have significant reach but also resonate with the target audience. It’s a meticulous vetting process that ensures the influencers they partner with align with the brand’s values and goals. The result is a campaign that feels genuine and engages audiences on a deeper level—which is why you wanted an influencer campaign in the first place. Creativity is another hallmark of Moburst’s service. They are adept at crafting compelling narratives that capture the essence of a brand and communicate it in a way that’s both engaging and relatable. Whether it’s through captivating Instagram Stories, engaging TikTok videos, or in-depth YouTube content, Moburst knows how to harness the unique strengths of each platform to maximize impact. Their content strategies are not just about generating buzz but about fostering meaningful connections between brands and consumers. Again: this is why you wanted an influencer campaign, and Moburst delivers it. One of the things we like best about Moburst is their commitment to transparency and communication. Throughout the campaign, they maintain open lines of communication, providing regular updates and detailed reports on performance metrics. This level of transparency is invaluable for brands, as it allows them to see exactly how their campaigns are performing and make data-driven decisions. The reports from Moburst are not just filled with numbers but come with actionable insights and recommendations for future campaigns, ensuring continuous improvement and higher returns on investment. In addition to their core services, Moburst offers ongoing support and consultancy. They keep up with the latest trends and changes in the digital marketing landscape, which is crucial in an industry that’s constantly evolving. This proactive approach ensures that their clients are always ahead of the curve, benefiting from the latest strategies and innovations in influencer marketing. Moburst’s influencer marketing campaign for PlugSports is a prime example of their ability to drive significant results through strategic influencer collaborations. PlugSports, an app aimed at enhancing athletic performance and engagement among high school athletes, sought Moburst’s expertise to increase app installs and sign-ups. Moburst identified and partnered with influencers whose audiences were interested in sports and athletic development. These influencers created authentic and engaging content showcasing the app’s features and benefits, effectively communicating its value to their followers. The campaign resulted in over 8,500 app installs and a remarkable 227% increase in the click-to-install (CTI) rate. By leveraging the influencers’ genuine connection with their audience, Moburst was able to generate a substantial uplift in user acquisition at a reduced cost per install. This campaign highlights Moburst’s proficiency in crafting targeted influencer strategies that resonate with specific audience segments and drive measurable business outcomes. Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. 50+ New York, Tel Aviv, San Fransisco, London Best for: Startup & Enterprise Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. Notable Clients: Famous Footwear, Walmart, Hulu, Neutrogena, Hanes, Pepsi The Shelf was founded by Atul Singh and Jennifer DaSilva, who saw the potential of influencer marketing its far back as 2013. Based in New York, the agency quickly made a name for itself by focusing on creating genuine connections between brands and their audiences through influencer marketing. The founders’ vision was to build an agency that could deliver data-driven, high-ROI campaigns, leveraging the growing power of social media influencers to drive meaningful engagement and sales. And they wanted to do it in a way that didn’t sound nearly as corporate and jargon-y as that previous sentence. The Shelf has evolved into a full-service influencer marketing agency, offering a comprehensive range of services. They specialize in designing, executing, and optimizing campaigns across Instagram, TikTok, YouTube, and have been known to dabble in Pinterest, too. Their services encompass everything from influencer identification and content creation to campaign management and performance tracking. The agency’s in-house SaaS platform allows for detailed demographic analysis, fraud detection, and real-time campaign monitoring, ensuring that brands can track the effectiveness of their campaigns in real-time. One of The Shelf’s key strengths lies in its ability to craft creative, storytelling-style campaigns that resonate with audiences. Their team of strategists, analysts, and creatives bring a diverse array of backgrounds and work closely with high-quality influencers to communicate brands’ messages in a compelling and authentic manner. The Shelf prides itself on fostering a collaborative and innovative work environment. Despite the challenges posed by the COVID-19 pandemic, the company managed to navigate through difficult times, maintaining a strong team spirit and commitment to their clients. They also expanded their team and opened a branch in Canada in 2021, demonstrating resilience and adaptability. The agency values creativity, data-driven strategies, and transparency, providing clients with comprehensive insights into campaign performance through their proprietary platform. This approach ensures that every campaign is not only effective but also aligned with the brand’s objectives and audience preferences. The Shelf partnered with KISS, a leader in professional beauty products, to promote their new product, Falscara. The campaign involved 46 micro and mid-tier influencers aged 18-30 from the United States, who created high-quality images and videos demonstrating how easy and effective Falscara is to apply. This content was shared across Instagram and TikTok, engaging a young, beauty-conscious audience. The campaign successfully generated significant interest and buzz around the product, driving both awareness and sales. The results of the campaign were impressive, with over 5.6 million total engagements and more than 33 million impressions. One of the TikTok videos even went viral, accumulating 649,000 views by itself. The campaign highlighted The Shelf’s ability to create engaging, effective influencer marketing strategies that resonate with target audiences and deliver strong results for their clients. The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb... 1 - 10 New York Best for: Medium and Small Size Brands The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb...1. Viral Nation
Notable Campaign: Activision Blizzard Esports
Viral Nation
Viral Nation
2. Ubiquitous
Notable Campaign: Wienerschnitzel
Ubiquitous
Ubiquitous
3. The Influencer Marketing Factory
Notable Campaign: Kohler
The Influencer Marketing Factory
The Influencer Marketing Factory
4. Moburst
Notable Campaign: PlugSports
Moburst
Moburst
5. The Shelf
Notable Campaign: KISS
The Shelf
The Shelf
What Does a Full Service Influencer Marketing Agency Do?
A full-service influencer marketing agency provides a comprehensive suite of services designed to manage and execute influencer campaigns from start to finish. These agencies begin by understanding the client's brand, target audience, and marketing goals. They conduct in-depth research to identify the most suitable influencers who align with the brand's values and objectives.
This involves analyzing an influencer's reach, engagement rates, audience demographics, and previous collaborations to ensure they are a perfect fit. By leveraging their expertise and industry connections, these agencies can negotiate contracts and manage relationships, ensuring smooth collaborations between brands and influencers.
The agency then develops a strategic campaign tailored to the client’s goals. This includes crafting compelling content that resonates with the target audience and aligns with the brand’s messaging. They oversee the content creation process, ensuring that it meets the brand's standards and guidelines, while also planning the content distribution schedule, and choosing the optimal times and platforms for maximum engagement and impact. They’ll negotiate usage rights for any UGC that might serve a brand long past when the campaign ends.
Maybe the most attractive selling point of an agency is their robust analytics and reporting services. They track key performance metrics such as engagement rates, reach, impressions, and conversions to measure the campaign’s effectiveness. Sure, you can get all this data from a self-service platform but do you have anyone in-house with the experience to pull insights from it?
Analytics is more than just looking at numbers and knowing the higher ones are better. Detailed reports are provided to the client, offering insights into what worked well and areas for improvement. This data-driven approach helps in refining strategies for future campaigns, ensuring continuous improvement and higher ROI. The agency’s ability to analyze and interpret data is crucial for making informed decisions and optimizing marketing efforts.
As you can see, a full service agency is going to give you a lot more bang for your buck. But it also might cost a lot more bucks, so you want to make sure you hire the right one.
Is a Full-Service Influencer Marketing Agency Worth It?
Choosing a full-service influencer marketing agency can be a game-changer for brands looking to maximize the impact of their campaigns. While self-service platforms offer convenience and control, they often lack the strategic expertise, creative direction, and deep industry insights that a dedicated agency provides. By partnering with an agency, you gain access to a team of professionals who manage every aspect of your influencer campaign, from vetting influencers to crafting compelling content and delivering actionable insights.
The agencies highlighted in this article have proven their ability to drive impressive results, showcasing that a well-executed, full-service approach can make a significant difference in reaching your target audience, boosting brand awareness, and achieving a higher ROI. If you’re serious about elevating your influencer marketing efforts, investing in a top-tier agency could be the key to unlocking your brand’s full potential.
Frequently Asked Questions
What is a full-service influencer marketing agency?
A full-service influencer marketing agency manages all aspects of an influencer campaign, from strategy development and influencer selection to content creation and performance analysis.
How do full-service agencies differ from self-service platforms?
While self-service platforms provide tools for brands to manage influencer campaigns in-house, full-service agencies offer expert guidance, end-to-end management, and deeper insights, ensuring campaigns are more effective and aligned with brand goals.
Why should I hire a full-service influencer marketing agency?
These agencies offer expertise, industry connections, and strategic planning, which can lead to higher engagement, authenticity, and ROI compared to handling campaigns internally.
What services do full-service influencer marketing agencies typically offer?
Services usually include influencer vetting, campaign strategy, content creation, performance tracking, reporting, and ongoing support.
How do full-service agencies select influencers for campaigns?
Agencies use advanced analytics, industry insights, and audience data to identify influencers who best align with the brand’s values, target audience, and campaign goals.
Are full-service influencer marketing agencies suitable for all brands?
Yes, they cater to various brands, regardless of size or industry, by tailoring strategies to fit specific marketing goals and budgets.
How do agencies measure the success of an influencer campaign?
They track key metrics such as engagement rates, reach, impressions, conversions, and ROI, providing detailed reports and insights to assess the campaign's effectiveness.
