Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Digital Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Disruptive Advertising, Fresh Content Society, and MOMENTiQ undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Digital Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Digital Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like Disruptive Advertising, Fresh Content Society, and MOMENTiQ:
There’s been an increased interest in performance marketing. Though what exactly does it entail? After all, aren’t all marketing agencies supposed to do just that – perform?
Performance marketing is an advertising program in which brands only pay agencies when they see measurable results. Whether you're using sales, organic traffic, leads, or downloads as the result you want to track, a performance marketing agency only gets paid if they are able to achieve the client’s desired outcomes.
If you’re thinking that it sounds a lot like affiliate marketing, you’re not entirely mistaken. Affiliate marketing forms part of performance marketing that can also include other services such as email marketing and influencer marketing.
That being said, the goal of this article isn’t to explore the nitty-gritty of performance marketing. Instead, we present to you a list of performance marketing agencies that can help you get the most bang for your marketing dollars.
What Is Performance Marketing?
Performance marketing is a digital marketing strategy where advertisers pay only for specific actions taken by users, such as clicks, leads, or sales. This model contrasts with traditional advertising, where costs are incurred upfront regardless of the ad's effectiveness. In performance marketing, the focus is on measurable results, allowing businesses to track their return on investment (ROI) more effectively.
Performance Marketing vs Digital Marketing
Digital Marketing is an umbrella term that encompasses all online marketing efforts aimed at building brand awareness and engaging customers across various channels, such as social media, email, search engines, and websites.
Its primary focus is on reaching a broad audience and creating a cohesive brand experience. Digital marketing strategies may include content marketing, search engine optimization (SEO), and social media campaigns, often emphasizing long-term brand loyalty and customer relationships.
We've already touched on performance marketing. But, in short, performance marketing is a specific subset of digital marketing. It operates on a pay-for-performance model, where advertisers only pay when specific actions are completed, such as clicks, leads, or sales.
This strategy is data-driven, focusing on optimizing campaigns to achieve concrete key performance indicators (KPIs) and maximizing return on investment (ROI). Performance marketing is particularly effective for businesses looking for immediate results and clear accountability.
Key Differences
- Focus: Digital marketing aims for broad engagement and brand presence, while performance marketing prioritizes specific, measurable actions.
- Measurement: Performance marketing relies on precise metrics like cost per acquisition (CPA) and conversion rates, whereas digital marketing metrics may include brand awareness and engagement, which can be harder to quantify.
- Implementation: Performance marketing campaigns are typically more targeted, aiming at achieving defined goals, while digital marketing campaigns may cover a wider range of strategies to build brand recognition.
While performance marketing is a crucial component of digital marketing, the two serve distinct roles. Businesses often benefit from integrating both strategies to achieve a balanced approach that drives immediate results while fostering long-term customer relationships.
Top Performance Marketing Agencies for 2024:
- What Is Performance Marketing?
- Top Performance Marketing Agencies for 2024:
- 1. Disruptive Advertising
- 2. Fresh Content Society
- 3. MOMENTiQ
- 4. Directive Consulting
- 5. Thrive Internet Marketing Agency
- 6. The Goat Agency
- 7. Moburst
- 8. Versa Marketing
- 9. Clique Affiliate Marketing
- 10. PartnerCentric
- 11. Perform[cb]
- 12. Hamster Garage
- 13. AdQuantum
- 14. JumpFly
- 15. WebFX
- 16. Kobe Digital
- 17. Acceleration Partners
- 18. Ignite Visibility
- 19. WebMechanix
- 20. Tinuiti
- 21. DMi Partners
- 22. Perform[cb] Agency
- 23. Performics
- 24. Rogerwilco
- 25. MuteSix
- 26. Gen3 Marketing
- 27. Obility
- 28. AdParlor
- 29. iProspect
- 30. Sparxoo
- 31. Kwanko
- 32. Antevenio
- 33. GroupM
- 34. Right Side Up
- 35. SkyDiamond Elite
- 36. InnoVision
- 37. Wpromote
- 38. Valve+Meter
- 39. 3Q/DEPT
- 40. Dentsu Creative
- 41. DAC Group
- 42. iCrossing
- 43. Merkle
- 44. Rise Interactive
- 45. Brenton Way
- 46. RNO1
- 47. Power Digital
- 48. Bamboo
- 49. Croud
- 50. 44 North Digital Marketing
- 51. The Brains
- 52. Big Rock
- 53. Kovald
- 54. GeistM
- 55. TOP Performance Marketing Agency
- 56. Incubeta
- 57. NoGood
- 58. Zappian
- 59. PBJ Marketing
- 60. Traktor
- 61. Papertoaster
- How to Choose a Performance Marketing Agency?
- Showstopping Marketing Campaigns You Need to Know in 2024
- Traditional Marketing Firms vs. Performance Marketing Agencies
- Conclusion
- Explore Top Performance Marketing Agencies Across the U.S.
- Frequently Asked Questions
1. Disruptive Advertising
Location: Pleasant Grove, Utah
Industries Served: Tech, Real Estate, Financial Services, etc.
No of Employees: 50+
Notable Clients: Adobe, SmartSearch, KPMG, RanLife, ScottsMiracleGro, Homie
When it comes to performance marketing, finding an agency that goes beyond the surface to deliver sustained, impactful results is no small feat. Disruptive Advertising stands out in a crowded field by refusing to accept industry norms that often lead to lackluster outcomes.
Instead, they focus on a holistic approach that integrates strategy, talent, and a deep understanding of your business goals. If you’re looking for a long-term growth partner who genuinely cares about your success, Disruptive Advertising is a compelling choice.
Top Talent and Strategic Vision
Disruptive Advertising’s commitment to hiring and retaining top marketing talent is central to their success. They understand that the effectiveness of a performance marketing campaign hinges on the expertise and creativity of the people behind it. This agency doesn’t just fill seats—they cultivate a team of marketers who are passionate about driving results and staying ahead of industry trends.
The result is a proactive, strategic approach that keeps your campaigns on the cutting edge, ensuring that your marketing efforts not only perform but also evolve with your business.
Their approach is rooted in understanding the “why” behind your business and translating that into a full-funnel performance marketing strategy. This means every tactic they deploy is aligned with your broader business objectives, from Google Ads to social media campaigns. Their collaborative, no-silo approach ensures that insights and learnings are shared across platforms, creating a cohesive strategy that drives meaningful results.
A Proven Partner for Long-Term Success
What truly sets Disruptive Advertising apart is their dedication to being a true partner in your growth journey. They intentionally limit their client count to ensure they can give each business the attention it deserves, focusing on long-term success rather than quick wins. Their track record speaks volumes—with over 1,000 positive reviews, premier partnerships with leading platforms, and hundreds of millions in ad spend managed annually, they’ve proven their ability to deliver.
Disruptive Advertising Case Study
Disruptive Advertising leveraged its status as a Google Premier Partner to become an early beta tester of Google’s Performance Max campaigns. The company aimed to explore the potential of these campaigns to drive better advertising outcomes for their clients. With early access, Disruptive Advertising sought to optimize lead generation and revenue growth for various clients by testing this innovative ad format.
Strategic Approach
Disruptive Advertising implemented Google Performance Max campaigns across multiple client accounts, replacing existing Search and Smart Shopping campaigns. The agency focused on utilizing machine learning and automation features inherent to Performance Max to streamline campaign management and maximize reach. They tested the campaigns with specific clients in industries like fertility services and sports card retail, ensuring budget allocation strategies met the criteria for success. This included maintaining a spend threshold and dedicating a significant portion of the budget to Performance Max campaigns.
Source: Disruptive Advertising
The agency’s clients saw substantial improvements, including an 8% increase in lead volume for a fertility service at a $35 CPA, which was four times lower than previous campaigns. A sports card retailer experienced a 97% revenue increase with a 60% ROAS improvement. Across all clients, Disruptive Advertising reported an average CPA improvement of 19% and a 227% increase in revenue.
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
50+
Utah
Best for:
Businesses of all sizes
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
2. Fresh Content Society
Location: Chicago, IL, Portland, California, Texas, Boston
Industries Served: Automotive, Home Improvement, Food & Beverage, Retail, Sports & Entertainment, etc.
No. of Employees: 10 – 50
Notable Clients: LINE-X, Bath Planet, KFC, Travelcenters Of America, Manny’s Deli, PEAK Auto, True Value, World Arm-Wrestling League
Renowned for their award-winning organic social media expertise, FCS also offers robust paid media management services that drive tangible business growth. Their approach is deeply rooted in customization, ensuring that your brand’s unique goals and budgetary constraints are met with precision and innovation.
Paid Media Management: Customized Strategies for Maximum Impact
FCS understands that one-size-fits-all doesn’t work in paid media management. Their team tailors strategies specifically to your brand’s needs, focusing on directly targeting your ideal customers. Whether it’s through pay-per-click advertisements or social media ads, FCS’s expertise in creating and managing paid media campaigns helps you maximize ROI.
They handle every aspect—from initial brainstorming to final reporting—allowing you to focus on your core business operations.
What sets FCS apart is their commitment to a data-driven approach. Their ability to generate insights into your business domain and marketplace allows them to craft bespoke strategies that resonate with your target audience. This strategic depth, combined with their transparent execution process, ensures that every dollar spent on paid media is optimized for maximum impact.
Campaign Strategy and Management: Driving Results in a Competitive Landscape
Navigating the complexities of digital media campaigns can be challenging, but FCS’s performance marketing capabilities make it easier. Their campaign strategy and management services are designed to boost brand visibility, generate leads, and increase conversion rates. FCS’s experts conduct thorough research to create strategies that help you stay ahead of the competition.
FCS’s approach to campaign management is meticulous and results-oriented. They provide comprehensive reporting, allowing you to track the performance of your campaigns and understand how your marketing budget is being utilized. Their focus on testing and optimizing ensures that your campaigns are continuously refined for better outcomes, making FCS a reliable partner in achieving your business objectives.
FSC Case Study
Manny’s Deli, a beloved Chicago institution since 1942, faced a severe decline in business due to the COVID-19 pandemic, as indoor dining was temporarily halted. To address this challenge, the family-owned deli approached Fresh Content Society (FCS) for assistance in maintaining its business during the restrictions. Manny’s Deli turned to FCS for a performance-driven strategy to pivot from in-person dining to online engagement and sales.
Strategic Approach
FCS crafted a performance marketing strategy centered around leveraging Manny’s Deli’s social media presence, particularly on Twitter. They composed a heartfelt tweet that resonated with audiences nationwide, leading to an outpouring of support. The tweet’s authenticity caught the attention of national media, amplifying its reach. FCS’s approach focused on maximizing engagement across all channels, using the initial momentum to drive sustained online sales and brand visibility.
The campaign delivered remarkable results, with sales soaring by 1,500% for over 90 days. Manny’s Deli saw over 500,000 engagements across all platforms, 500 million impressions, and extensive national media coverage. As Alexander Blum from Manny’s Deli noted:
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
10 - 50
Chicago, IL, Portland, California, Texas, Boston,
Best for:
Mid-sized to Enterprise Businesses
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
3. MOMENTiQ
Location: Los Angeles, California
Industry Served: Fashion, Beauty, Entertainment
No. of Employees: 11-50
Notable Clients: The Recording Academy, TikTok
Founded by a team with an impressive track record in the influencer marketing industry, MomentIQ is at the forefront of the social e-commerce revolution, especially within the TikTok ecosystem. Named the #1 influencer marketing agency in 2024 by Influencer Marketing Hub, MomentIQ stands out as a top choice for brands looking to maximize their performance marketing efforts on TikTok Shop.
TikTok Shop Campaigns That Drive Results
MomentIQ has carved a niche as the “one stop shop for Shop” by offering comprehensive end-to-end solutions for brands on TikTok Shop. Their expertise spans from building and executing Influencer Shop Campaigns to running Paid Shop Ad Campaigns, all while managing the TikTok Shop presence of major brands. MomentIQ’s ability to drive first-time purchases on TikTok Shop at scale is unmatched, even leading the customer acquisition influencer campaigns for Bytedance and TikTok Shop itself.
What sets MomentIQ apart is their strategic use of Paid Creator Shop Posts and Organic Affiliate Outreach. By activating a diverse range of creators, including top-selling TikTok Shop influencers, they ensure your products reach the right audience, driving significant revenue. Their mass creator outreach, managing over 1,000 creators daily, amplifies this effect, making MomentIQ a leader in scaling influencer-driven performance marketing.
Advanced Ad Campaign Management
MomentIQ’s prowess in paid advertising further cements their dominance in the TikTok Shop space. Their team of paid ad specialists is adept at boosting shoppable content for maximum performance, ensuring that your brand’s TikTok Shop campaigns not only reach but resonate with potential customers.
This is complemented by their Brand Post Creation service, where MomentIQ collaborates with top-selling shop creators to generate high-quality user-generated content (UGC). This content is not only posted on the brand’s TikTok account but is also utilized in paid shop ad campaigns, driving further engagement and sales.
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
10 - 50
Los Angeles
Best for:
Enterprises and Large Brands
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
4. Directive Consulting
Location: Irvine, California
Industries Served: Tech Services
No. of Employees: 50+
Notable Clients: WordPress, Adobe, Amazon, Uber Freight, ZoomInfo, Snap Inc.
Directive Consulting stands out as a premier performance marketing agency, trusted by some of the world’s largest tech brands, including Amazon, Adobe, and ZoomInfo. If you’re looking to elevate your SaaS company’s marketing efforts beyond mere lead generation and into the realm of true revenue impact, Directive Consulting is a strong contender to consider.
Proven Results with Customer Generation Methodology
At the core of Directive’s success is their Customer Generation methodology, a comprehensive approach that has generated over $1 billion in revenue for clients over the last decade. This isn’t just about driving traffic or collecting leads—Directive takes performance marketing to the next level by tying every campaign directly to business outcomes.
Source: Directive Consulting
Their focus is on moving beyond traditional MQLs (Marketing Qualified Leads) to generating a qualified pipeline that truly impacts your bottom line.
Whether through Paid Media, SEO, or Performance Design, Directive’s campaigns are meticulously crafted to maximize return on investment (ROI). They leverage in-depth financial modeling to predict sales revenue, allowing you to shift from guessing about marketing ROI to having confidence in your growth strategy.
This data-driven approach is particularly effective in the tech industry, where precision and predictability are key.
Integrated Services That Drive Down-Funnel Performance
Directive’s suite of services is designed to work in harmony, ensuring that every aspect of your marketing strategy contributes to down-funnel performance. Their expertise in Paid Media, SEO, and Go-to-Market Strategy is complemented by their capabilities in Video and Performance Design, making them a comprehensive partner for your performance marketing needs.
What sets Directive apart is their commitment to innovation and creative execution. They’re not just technicians; they’re marketers who understand the importance of blending creativity with strategy. This approach ensures that your campaigns don’t just attract attention—they convert demand into measurable business growth.
Directive Consulting Case Study
WordPress partnered with Directive Consulting to find solutions for its slow-growing paid channels. Its main issue was that even if it found the right audiences, the companies weren’t ready to move forward with an enterprise deal.
Strategic Approach
To unfreeze WordPress’s pipelines and scale opportunities from its paid channels, Directive Consulting accurately identified the right audiences based on its company size and search intent. Then, it found the moment in the buyer’s journey to capture them and provided the ideal interaction, ensuring that each prospect was within a specific “consideration” phase.
Source: Directive Consulting
These efforts led to a 607% increase in opportunities, a 73% decrease in cost-per-opportunity, and a 175% increase in closed/won deals.
Directive Consulting
The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B...
50+
Irvine, California
Best for:
Midmarket, Enterprise
Directive Consulting
The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B...
5. Thrive Internet Marketing Agency
Location: Arlington (Headquarters), Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Manhattan, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio
Industries Served: Retail, Tech Services, Legal Services, Construction, Real Estate, Home Services, etc.
No. of Employees: 10 – 50
Notable Clients: The Farah Law Firm, Nationwide Construction, About Roatan Real Estate, PARC Urology, Accurate Leak and Line
Thrive Digital is a performance marketing agency that has been helping businesses plan, implement, and optimize digital marketing campaigns since 2011.
Key services include:
- Search advertising
- App advertising
- Media buying
- Video ads
- Social advertising
- Retargeting
- Shopping ads
Case Study:
Accurate Leak and Line asked Thrive to help boost its website’s local organic search visibility. The company also wanted to increase the online leads its website captures.
Thrive implemented updates on Accurate Leak and Line’s website and A/B tested them to determine if they increased conversion. Additionally, the agency created a new content strategy that geo-targeted pages for its service area. It published engaging blogs and monthly newsletters. As a result, Accurate Leak and Line’s website gained 50% more page views, 43.16% more online leads, almost 83% more site visitors, and 137.03% more search traffic.
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.
50+
Arlington, Texas; Los Angeles, California
Best for:
Enterprises, Large and Small brands
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.
6. The Goat Agency
Location: London, New York, Singapore
Industries Served: Retail, Tech Services, Automotive, etc.
No. of Employees: 50+
Notable Clients: Olay, Nivea, Superdrug, UniDays, Trip, Saints Row
Renowned as a pioneer in the influencer marketing sector, Goat Agency offers a comprehensive suite of performance marketing services underpinned by a unique data-led influencer selection method. Its bespoke in-house CRM system ensures the creation of high-quality, authentic content tailored to your brand.
Comprising a team of dedicated social media managers, paid media experts, creative strategists, and content production professionals, Goat Agency excels in crafting and executing personalized social media strategies for various platforms, including TikTok, Instagram, Twitch, YouTube, and more. Its seven-year track record illustrates its ability to tap into the latest trends, offering successful global influencer-led campaigns.
Key services include:
- Data-led Influencer Selection
- Social Media Management
- Paid Media
- Creative Strategy
- Content Production
Case Study:
Deep Silver, the company behind Saints Row, chose The Goat Agency as the experts for launching its influencer campaign. Deep Silver wanted to instill nostalgia in millennials who would have played Saints Row as teenagers and draw intrigue from the Gen Z audience.
The Goat Agency carefully selected the creators who would truly deliver on the agency’s creative vision. The campaign’s first phase, which was executed before the launch, carried a “Be Your Own Boss” message spread by six YouTube creators. The creators delivered the message in various ways, from generating an “in-game car” to producing a Saints Row-themed song that hacked the UK singles charts. These campaigns led to two meet-and-greet live events across LA and London, where fans could play the game with the creators.
The campaign’s second phase was implemented during the game’s launch. Influencers across three territories posted gameplay content on leading social channels. The Goat Agency developed creative strategies for each influencer to ensure that each content was fresh.
As a result, Deep Silver’s campaign was recognized at the 2023 Drum Awards for Marketing under Best Social Media. It generated 12.2 million impressions, 9.2 million video views, 15K clicks, and overperformed on video views by 124%. Saints Row also attracted over 1 million players in the first three months.
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
50+
London, New York, Singapore
Best for:
Medium and Large Brands
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
7. Moburst
Location: New York City (Headquarters), San Francisco, Tel Aviv, London
Industries Served: Tech
No of Employees: 50+
Notable Clients: Google, Nielsen, Pfizer, NYFW, Reddit, Samsung
Moburst is a top-tier performance marketing agency dedicated to digital and mobile-first growth solutions. Renowned for guiding companies toward category leadership, Moburst merges innovative thinking with cutting-edge technology and data analytics.
Demonstrating expertise in organic avenues like ASO, SEO, and CRO, it also excels in producing creative content, from video production to UI-UX design. Its media proficiency stretches across social and search networks, influencer partnerships, and alliances with premium publishers.
Key services include:
- Marketing Strategy
- Organic Awareness
- Creative & Content
- Media Buying
- Product & Dev
Case Study:
Samsung tapped Moburst to promote its Galaxy App Store, increase downloads, and boost its revenues. Moburst identified unique segments within Samsung’s target audience and orchestrated tailor-made campaigns for each one. For example, gamers were targeted for the gaming section, while Galaxy advocates were directed to the Made for Samsung section. In addition, advanced design enthusiasts were offered new font and theme options for customizing their phones.
This micro-segmentation strategy and personalized advertising helped downloads increase by 79%, revenue by 36%, and Facebook page followers by 1400%.
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
50+
New York, Tel Aviv, San Fransisco, London
Best for:
Startup & Enterprise
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
8. Versa Marketing
Location: Denver, Colorado
Industries Served: Financial Services, Health and Wellness, Retail, etc.
No. of Employees: 11-50
Notable Clients: Bulletproof, Nite Ize, Solo Stove, Treager, Embark, Fat Snax
Versa Marketing has been a premier performance marketing agency specializing in affiliate marketing for over a decade. It operates within diverse industries such as health & wellness, kitchenware, activewear, and more. Versa’s position as a leader is further proven by its use of performance-related solutions, including channel expertise, affiliate connections, and premier management.
Versa Marketing demonstrates mastery in executing robust marketing campaigns. To illustrate its accomplishments, it propelled a wellness company to achieve a ShareaSale top 100 listing and $1M in annual revenue. Similarly, it also amplified a filtration industry leader’s revenue by 39% YoY.
Key services include:
- Affiliate Marketing
- Attribution Modeling
- Influencer Marketing
- Consultation & Strategy
Case Study:
An established wellness company faced challenges in increasing sales from an existing affiliated program that had stagnated after three years. It approached Versa Marketing in hopes of getting results before ending the program. Versa Marketing reviewed the company’s case and focused on short-term increased affiliate commissions, niche affiliates, and ready-made affiliate content.
Versa’s targeted approach resulted in increased affiliate engagement, enrollments, and activity. The short-term increased commission drew significant sales and clicks, and sales didn’t drop when the commissions were normalized. Additionally, the ready-made affiliate content reduced the affiliate partners’ pre-campaign workload and timeframe. These strategies allowed Versa to extend its partnership with the company, generate $1 million in revenue, and break into the ShareaSale top 100 list.
9. Clique Affiliate Marketing
Location: Burleigh Heads, QLD, Australia
Industries Served: Advertising, Health and Wellness, Home Services, etc.
No. of Employees: 2-9
Notable Clients: Together Agency, Panraa Clinics, Godiva Chocolate, Adholics
With a strong affiliate foundation, Clique excels in performance marketing, embodying core values of experience, immersion, integrity, and flexibility. It offers a wide array of services, ensuring brand authenticity.
Comprising a team of seasoned affiliate marketers, influencer specialists, and strategy consultants, Clique crafts and implements tailored strategies across various digital platforms.
Its capacity to adapt and thrive in diverse sectors solidifies its position in the performance marketing field.
Key services include:
- Affiliate Program Management
- Attribution Modeling
- Influencer Program Setup & Management
- Strategic Consultation & Planning
- Customized Brand Solutions
Case Study:
Adholics tapped Clique to improve its pay-per-click metrics, sales, and revenue. After working with the agency, Adholics observed a significant uptick in its client numbers as well as a reduction in its cost per acquisition (CPA). It has also seen an improvement in its PPC metrics, sales, revenue, and conversions have increased by 195%. Furthermore, Adholics’ CTRs grew by 164%.
10. PartnerCentric
Location: New York City, New York
Industries Served: Financial Services, Retail, Health and Wellness, Legal Services, etc.
No. of Employees: 51-200
Notable Clients: Upwork, The Motley Fool, VSP, Handy
PartnerCentric describes itself as the biggest fully remote performance marketing agency with Women’s Business Enterprise (WBE) certification across the world. Not only does it have premium partnership status with some of the leading performance marketing tech platforms, but it has also fostered relationships with a number of the biggest performance marketing networks like CJ Affiliate and ShareASale.
Key services include:
- Affiliate Program Management
- Existing Affiliate Program Optimization
Case Study:
A multimedia financial services company wanted to increase the paid subscriptions to its various stock advertising and retirement products. To drive subscription sales, PartnerCentric recruited more partners for the company, such as personal finance blogs like MoneyCrashers and TheDollarBuild. It also targeted new finance sites and content types that could drive significant value where it mattered.
The first three months of working with PartnerCentric generated a YoY of 524%, 491%, and 122%. The recruited partners have also grown exponentially. For instance, iGive’s YoY increased by 4,832%.
11. Perform[cb]
![Perform[cb]](https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=800/wp-content/uploads/2022/01/PerformCB-performance-marketing-810x425.jpg)
Location: Sarasota, FL
Industry Served: Gaming, Tech, eCommerce, FinTech
No. of Employees: 50-249
Notable Clients: Walmart, Golden Globe Awards, Meta Quest, Uber, Logitech, Urban Outfitters
Perform[cb] stands out as a distinguished performance marketing agency celebrated for its innovative and results-driven approach. Holding the title of the #1 CPA Network Worldwide since 2015, this award-winning affiliate management agency has carved a niche for itself in the digital marketing space.
At the core of Perform[cb]’s success is its ability to craft customized marketing strategies that are innovative and deeply aligned with each client’s unique growth objectives. This bespoke approach ensures every campaign precisely fits the client’s needs, maximizing impact and efficiency. Their deep industry knowledge, combined with a commitment to staying ahead of market trends, positions Perform[cb] as a preferred partner for businesses seeking dynamic and impactful performance marketing solutions.
Key services include:
- Omnichannel Marketing Strategies
- Data-Driven Performance Analysis
- Customer Acquisition and Retention Programs
- ROI-Focused Advertising Campaigns
- Advanced Analytics and Reporting
Case Study:
In a notable campaign with QuietKat, an electric bike manufacturer, Perform[cb] showcased its exceptional capability in performance marketing. QuietKat witnessed a remarkable 430% increase in revenue YoY and a 243% increase in sales YoY. This success was largely attributed to Perform[cb]’s strategic approach, particularly during the “12 Days of Christmas” promotion, which saw a 54% increase in orders.
12. Hamster Garage
Location: Chicago, Illinois
Industries Served: Tech Services, Retail, Fintech, etc.
No. of Employees: 11-50
Notable Clients: Canva, Dyper, Brex, Truebill, Stix Golf
Founded only in 2019, Hamster Garage is one of the newer performance marketing agencies on our list. While it might have been in business for only a few years, it has already worked with a number of well-known brands, including Airbnb, Turo, and Canva.
Instead of focusing on views and clicks, Hamster Garage is more interested in conversions and efficiency. Everything it does is tracked. This means that it’s perfectly positioned to optimize its collaborations with partners, helping to market your brand to the right audience. Not only does it implement data-driven decision-making, but brand safety and compliance are also a priority, and it will never compromise brands for performance.
Key services include:
- Affiliate Marketing
- Partner Marketing
- Marketing Innovation
Case Study:
Hamster Garage’s website doesn’t provide case studies, but it’s worth noting that it recently partnered with The Trading Pit, an innovative trading platform available in over 160 countries with 25+ institutional partners. It is a global resource for anyone interested in FX/CFDs, futures, stocks, and cryptos.
13. AdQuantum
Location: Cyprus, Hong Kong
Industries Served: Wellness, Education, Gaming, Finance, Lifestyle
No. of Employees: 10 – 50
Notable Clients: AppQuantum, My.Com, StretchIt, Playgendary, Xiaomi
As one of the leading performance marketing agencies, AdQuantum specializes in helping apps generate new revenue. Its team of 30 media buyers and over 300 designers have helped loads of clients increase revenues and app downloads. For example, for the Dragon Champions game, it managed to generate 27,000 paying users in nine months.
Key services include:
- User Acquisition Audit
- Revenue Acquisition
- Campaign Optimization
Case Study:
Unity, the company behind the Shadow Fight game series, partnered with AdQuantum to target specific geo-locations, acquire new users, increase the number of paying users, and increase return on advertising spend (ROAS) by over 100% in 30 days.
With AdQuantum’s help, Unity identified three top-performing geo locations saw 60,000 new installs, and a 243% increase in ROAS.
AdQuantum
AdQuantum is an expert mobile marketing team of 30 media buyers and more than 300 designers. Our team has extensive experience in acquiring premium quality traffic to various mobile apps, such as Games, E-commerce, Health & Fitness, Finance, Travel, ...
10 - 50
Cyprus, Hong Kong
Best for:
Large Brands
AdQuantum
AdQuantum is an expert mobile marketing team of 30 media buyers and more than 300 designers. Our team has extensive experience in acquiring premium quality traffic to various mobile apps, such as Games, E-commerce, Health & Fitness, Finance, Travel, ...
14. JumpFly
Location: Elgin, Illinois
Industries Served: eCommerce, Retail, etc.
No. of Employees: 50+
Notable Clients: Water and Rock Studio, JURA Coffee Machines, Abbey Carpet and Floor, Nature Hills Nursery
If you specifically need help with Amazon marketing, JumpFly is one of the top agencies to check out. It’s been in the business for nearly two decades and specializes in PPC marketing.
Key services include:
- Paid search
- Paid social media
- Amazon advertising
- Search engine optimization
Case Study:
JumpFly helped Nursery enhance ads through JumpFly’s Feed Management System, which allowed the agency to optimize titles and descriptions to Google Shopping best practices. It also set up custom labels and product types for a more accurate segmentation.
Nature Hills also received a complete overhaul of its Shopping campaigns. JumpFly developed a new campaign for each category, with an ad group for every sub-category. This enabled more precise bid optimization down to the SKU level, negative keyword usage, and enhanced geographic bid adjustments.
As a result, Nature Hills experienced a 351% increase in Shopping clicks, a 42% decrease in CPA, and a 335% increase in Shopping conversions.
JumpFly
JumpFly is a digital advertising agency specializing in PPC account setup and management for Google Ads, Microsoft Ads, Facebook & Amazon.
50+
Elgin, IL
Best for:
Enterprise, Small and Midmarket Businesses
JumpFly
JumpFly is a digital advertising agency specializing in PPC account setup and management for Google Ads, Microsoft Ads, Facebook & Amazon.
15. WebFX
Location: Harrisburg, Pennsylvania (Headquarters); Lancaster, Pennsylvania; York, Pennsylvania; Fort Myers, Florida; St. Petersburg, Florida; Ann Arbor, Michigan; Antigua, Guatemala; Cape Town, South Africa
Industries Served: Retail, Education, Tourism, Tech, etc.
No. of Employees: 201-500
Notable Clients: Rowan University, Windstar Cruises, Auntie Anne’s, PA Chamber of Business and Industry, Subway
WebFX’s team of more than 450 experts is one of the biggest performance digital marketing agencies across the globe. It has worked with big guns like Bing, Google, and Facebook. When you work with WebFX, you’ll have access to MarketingCloudFX, its top marketing software platform, helping you to keep track of all the details (even the minor ones) of your campaign.
Key services include:
- SEO and lead generation
- Revenue Marketing and CRO
- UX and Interactive
Case Study:
Kampgrounds of America (KOA) turned to WebFX to increase its visibility on the road and online. WebFX focused on content marketing and SEO to help KOA rank for valuable keywords and increase organic traffic and new users. These goals were surpassed; organic traffic increased by 150%, and new users from organic traffic grew by 160%.
In addition, KOA’s organic conversion rate had a 15% bump, organic transactions jumped 198%, and organic revenue soared 260%.
16. Kobe Digital
Location: Los Angeles, California
Industries Served: Retail, Tech Services, etc.
No. of Employees: 2-10
Notable Clients: Leica, TeleSign Corp., SurveyMonkey
Based in Los Angeles, Kobe Digital’s team specializes in performance marketing, video production, and design. For example, it helped Phillips Graduate Institute to create a diversified, omnichannel campaign so that it could reach potential students across a bigger range of platforms. Not only does it work with educational institutions, but it’s regarded as one of the top eCommerce marketing agencies that can help you boost your brand.
Key services include:
- Performance Marketing
- Web Design and Development
- Video Production
Case Study:
Leica Camera AG approached Kobe Digital to build its branding and advertising strategies. Kobe Digital used data to match customers with the camera model that best suited their needs and experience. It also targeted customers with ads corresponding to specific products and their level of purchase intent. For these reasons, each person who visits Leica’s website enjoys personalized experiences, and those with high purchase intents are immediately paired with the products they’re most likely interested in.
17. Acceleration Partners
Location: Boston, Massachusetts
Industries Served: Retail, Tech, Wellness, etc.
No. of Employees: 201-500
Notable Clients: Allbirds, Blenders Eyewear, Bonafide, Butcher Box, Caribou, Proactiv, Wacoal
In 2021, Acceleration Partners won two International Performance Marketing Awards. Not only was it named the best performance marketing agency, but its use of performance during COVID-19 also bagged them an award. As a premier global partner marketing agency, it has helped industry-leading brands like Adidas and LinkedIn to grow and refine their digital marketing strategies efficiently.
Key services include:
- Affiliate program management
- Publisher development
- Consultancy
Case Study:
British jewelry retailer F.Hinds wanted to meet its revenue goals by targeting younger consumers, driving in-store traffic, and boosting sales while meeting a target ROAS. To achieve these goals, Acceleration Partners revitalized F.Hinds’ affiliate program by tapping Airtime Rewards, a card-linked offer (CLO) affiliate with members matching the brand’s desired consumers. This partnership allowed F.Hinds to increase its revenue both online and in-store, thanks to consumer rewards and excellent product marketing.
18. Ignite Visibility
Location: La Jolla, California
Industries Served: Retail, Health, Real Estate, Education, Tech, Nonprofit, etc.
No. of Employees: 51-200
Notable Clients: Mobile Mini Solutions, Tony Robbins, Driven Brands, Vallarta Adventures, Experian, National Funding
Ignite Visibility is one of the top performance marketing agencies. It has been in the business for nearly a decade and uses an award-winning proprietary digital marketing forecasting system to help clients achieve their goals.
Key services include:
- SEO
- International Search Marketing
- PPC
- Social Media Marketing
- Conversion Rate Optimization
- Public Relations
- Reporting and Analytics
Case Study:
Hygge Home Rentals wanted to generate leads through advertising. It turned to Ignite Visibility to launch lead-generation campaigns. The agency implemented PPC advertising, and the project has been ongoing since 2020. Hygge Home Rentals was satisfied with Ignite Visibility’s performance, praising the agency’s timeliness and ability to answer questions, even those outside its scope.
19. WebMechanix
Location: Columbia, Maryland
Industries Served: Agriculture, eCommerce, Tech, Health Services, etc.
No. of Employees: 51-200
Notable Clients: Zephyr Smartbear, Widen, Opentrons
WebMechanix is a leading performance marketing agency that helps mid to large businesses boost their bottom line. It offers a wide range of services that include:
- Conversion rate optimization
- Social media marketing
- PPC management
- Search engine optimization
- Marketing automation
- Email marketing
- LinkedIn advertising
- Google Ads
Case Study:
Widen retained its partnership with Webmechanix in 2022 to increase leads in its final year of marketing under the Widen brand. It wanted to increase leads with the same monthly marketing budget.
With Webmechanix’s efforts, Widen’s Google Ads conversions increased by 149.52% while the cost per conversion lowered by almost 50%. Leads grew from 33 per month to 300+ monthly, and the cost per lead went down from $2,000 to $70.
20. Tinuiti
Location: New York City, New York
Industries Served: eCommerce, Retail, etc.
No. of Employees: 1,000-5,000
Notable Clients: e.l.f. Cosmetics, Tommy Bahama, Ethan Allen, Nestle, Converse, Etsy, Rite Aid
According to its website, Tinuiti is the biggest independent performance marketing agency across Google, Facebook, Amazon, and streaming TV. Its team of over 1,000 employees has worked with brands like Etsy, Converse, and the Vitamin Shoppe. As one of the top social media marketing agencies, it can help you with an array of services that include:
- Email marketing
- Amazon advertising
- App store optimization
- Conversion rate optimization
Case Study:
e.l.f. partnered with Tinuiti to manage its digital strategy and expand its media to a full-funnel strategy. Tinuiti focused on social, search, shopping, and display channels and reactivated Gen Z and millennial customers.
As a result, e.l.f.’s campaigns were amplified and delivered to the right audiences at each stage of the buyer journey. Impressions grew by 63%, and search interest increased by 11%.
21. DMi Partners
Location: Philadelphia, Pennsylvania
Industries Served: Retail, Tourism, etc.
No. of Employees: 51-200
Notable Clients: Unilever, Purple, Vineyard Vines, Royal Caribbean, Colgate, Nestle Purina, Hello Fresh
Based in Philly, DMi Partners is regarded as one of the top email marketing firms and offers a wide range of other services that include affiliate marketing, paid search, and search engine optimization, to mention only a few. As a performance marketing agency, it includes a dynamic pricing model that’s based on certain performance tiers being reached.
Key services include:
- Affiliate Marketing
- Email Marketing
- Search and Social
- Creative and Development
Case Study:
DMi Partners designed email campaigns for Colgate, including Co. by Colgate, Hum Kids Toothbrush, and Colgate News. The email campaigns’ results are not available on DMi Partner’s website, but you can view its extensive portfolio to get an idea of its designs and content strategy.
22. Perform[cb] Agency
![Perform[cb] Agency](https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=800/wp-content/uploads/2022/01/Monosnap-1-CPA-Affiliate-Marketing-Network-_-Perf-810x321.jpg)
Location: Fruitville, Florida
Industries Served: Retail, Health, Nutrition, Tech Services, etc.
No. of Employees: 51-200
Notable Clients: 1-800-flowers.com, Adaptive Health, Ad.net, Allstate, Ancient Nutrition
In 2021, Perform[cb] Agency (previously called IgniteOPM) was shortlisted by the International Performance Marketing Awards for Best Performance Marketing Agency. Founded in 2002, it also offers a CPA network that has been voted the best in the world for five consecutive years, according to its website.
Key services include:
- Affiliate program management
- Paid media partnerships
- Curated affiliate recruitment
- Custom reporting
Case Study:
A premium subscription streaming service partnered with Perform[cb] to scale user acquisition. Perform[cb]’s approach was to focus on CPA goals to ensure installs were turning into paid subscribers. The agency ran iOS and Android campaigns to drive scale with existing partners while onboarding and enhancing new partnerships. An internal dedicated media team also conducted additional testing across unexplored digital channels.
Utilizing over 60 partners to scale the campaign, Perform[cb] helped the streaming service increase mobile app installs by 40% via the affiliate channel, and paid subscribers grew by 215%.
23. Performics
Location: Chicago, Illinois
Industries Served: Financial Services, Education, Nonprofit, Automotive, etc.
No. of Employees: 1,000-5,000
Notable Clients: Axis Bank, HDFC Bank, Equinox, DeVry, Social Works, Allstate, Mini
Performics create personalized, dynamic media and content experiences that will match the mindset of your consumers. Founded more than 20 years ago, Performics describes itself as the original performance marketing firm on its website.
Key services include:
- Mass acquisition media services
- Analytics
- Affiliate program management
- Amazon advertising
- Content strategy
- Conversion optimization and user experience
- Search engine optimization
- Consumer demand analysis
Case Study:
Social Works, a nonprofit organization founded by Chance the Rapper and his friends, partnered with Performics to enhance its online visibility. The agency used its top-rank marketing capabilities to increase Social Works’ online presence by 500% and organic site visits by 360%. As Chance and Performics worked together, the nonprofit organization raised over $3.5 million for underfunded Chicago public schools.
24. Rogerwilco
Location: Cape Town and Johannesburg, South Africa
Industries Served: Retail, Financial Services, Education, Legal Services, etc.
No. of Employees: 51-200
Notable Clients: Nescafe Dolce Gusto, Premium Russian Bear Vodka, Nestle Professional, WesBank, Western Cape Government
Rogerwilco is South Africa’s leading performance marketing agency. Founded in 2008, it has won more than 30 awards and is also the first-ever African finalist in the global DigiDay content marketing awards.
Key services include:
- Search engine optimization
- Paid media management
- Social media marketing
- Content marketing
- Conversion rate optimization
Case Study:
Nestle Professional partnered with Rogerwilco to develop the “Crave the Break” and “The Coffee Run” campaigns. Rogerwilco ran these campaigns to increase leads, and Nokuthula Khumalo, Assistant Brand Manager for Nestle Professional, commended the agency’s B2B strategy and interagency collaboration.
25. MuteSix
Location: Culver City, California
Industries Served: Media, Wellness, Retail, etc.
No. of Employees: 201-500
Notable Clients: Pinterest, Disney, Therabody, Nutribullet, Modloft, Magic Spoon
If you specifically want to focus on TikTok marketing campaigns, be sure to check out MuteSix. According to its website, it’s the first agency to partner with TikTok. In addition to TikTok, it can also help you craft marketing campaigns for all the major platforms like Facebook, Instagram, YouTube, Snapchat, and Pinterest. Founded in 2013, it works with clients across a wide range of industries that include tech, financial services, eCommerce, and publishing.
Key services include:
- Social Media Marketing
- Search Marketing
- Content Production
Case Study:
Brooklyn Candle Studio turned to MuteSix to launch an SMS campaign ahead of the holiday season. MuteSix partnered with Attentive, which provided personalized text messaging solutions, to build the campaign.
Brooklyn Candle Studio performed thorough segmentation to identify its audiences’ buying behaviors and target them with tailored messages. As a result, Brooklyn Candle gained over 5,000 high-value SMS subscribers for its Candle of the Month club within a year.
26. Gen3 Marketing
Location: Blue Bell, Pennsylvania; Plymouth, United Kingdom; Quebec, Canada
Industries Served: Retail
No. of Employees: 51-200
Notable Clients: Home Depot, Fresh Direct, Nutribullet, Lorex, Chicco, OtterBox
Gen3 is a consolidation of four affiliate marketing agencies: OPM Pros, Affiliate-Manager.com, Optimus-pm, and OAK Digital. These brands were united as a single entity in January 2023 under Gen3 Marketing.
Key services include:
- Affiliate Marketing
- PPC
- Paid Search
- Influencer Marketing
Case Study:
Home Depot turned to Gen3 Marketing with a challenging problem: it wanted to develop a program that could fuel revenue growth without increasing the budget YoY.
Gen3 Marketing restructured the baseline by introducing a tiered commission system based on publisher type and customized commissions per publisher. Then, it migrated to a SaaS-free network. It also harnessed CPA by securing prime placements, negotiating impactful CPA-based deals with a top loyalty publisher, and using short-term cashback in relevant categories supported by SKU-based tracking.
The final key step was removing the second-highest revenue-generating publisher (coupon browser extension) due to issues like the unavailability of coupons, misattributed sales, and wasted commissions. As a result, the program generated a 68% increase in revenue, a 69% reduction in costs, and a 45% increase in ROAS.
27. Obility
Location: Portland, Oregon
Industries Served: Tech (B2B)
No. of Employees: 51-200
Notable Clients: Autodesk, Fastly, Hitachi Vantara, Moz, Snowflake
B2B businesses can check out Obility. Its team understands B2B and can help you acquire and convert MQLs, SQLs, and named accounts.
Key services include:
- Content strategy
- Content creation
- Paid search
- Search engine optimization
Case Study:
A cloud-hosting provider in the B2B sector noted many free trial signups that don’t convert into long-term engagements. Hence, it tapped Obility to turn these users into long-term subscribers.
Obility tested out multiple ad images and ad copy variations, refined the ABM list, retargeted engaged users, and focused on the best-performing social platforms. As a result, signups increased by 68%, and payments surged by 56% in under a quarter.
28. AdParlor
Location: Toronto, New York, Kansas
Industries Served: Retail, Food, eCommerce, etc.
No. of Employees: 51-200
Notable Clients: UpGuys, JUST Egg, Beyond the Rack, Hill’s Pet
AdParlor’s agile performance marketing approach is best suited for eCommerce brands and subscription and service-based businesses. In 2019, AdParlor was acquired by Fluent, Inc., a leading performance marketing company in the US.
Key services include:
- Media Buying and Execution
- In-Housing
29. iProspect
Location: Cape Town and Johannesburg, South Africa
Industries Served: Retail, Tech, Real Estate, etc.
No. of Employees: 5,000-10,000
Notable Clients: Under Armour, Elgiganten, Budweiser, Sonos
iProspect works with established, challenger, and emerging brands. Its team of more than 8,000 experts offers first-class services and solutions in media and customer experience management.
Key services include:
- Affiliate Marketing
- Paid Social
- PPC Paid Search
- SEO
30. Sparxoo
Location: Tampa, Florida
Industries Served: Food, Tech, Wellness, etc.
No. of Employees: 10+
Notable Clients: Fleming’s Prime Steakhouse and Wine Bar, Tech Data, Red Hat
Sparxoo is an award-winning, fully integrated US digital marketing firm. Sparxoo’s team of Google Certified performance experts will help you connect with customers with the right channel to get the most out of your budget.
Key services include:
- Full funnel marketing
- Lead generation
- Demand generation campaigns
- Campaign analytics and optimization
31. Kwanko
Location: Bourg-la-Reine, France (Headquarters); Lisboa, Portugal; Sao Paulo, Brazil; Lisbon, Portugal; Paris, France; London, UK; Hamburg, Germany; Warsaw, Poland
Industries Served: Automotive, Insurance, Finance, eCommerce, etc.
No. of Employees: 51-200
Notable Clients: American Express, Trivago, The Body Shop, Volkswagen
Kwanko was founded in 2003. As a global cross-device performance marketing leader, it offers a number of tailor-made solutions.
Key services include:
- Lead generation
- Influencer marketing
- Email marketing
It can also help you to increase your app downloads. As this will be performance-based, you’ll only pay when a user actually downloads and opens your app.
32. Antevenio
Location: Madrid (Headquarters), New York, Paris, Barcelona, Milan, Mexico City, Buenos Aires, Bogota
No. of Employees: 51-200
Founded in 1997, Antevenio specializes in brand and performance marketing. With offices across the globe, it’s a great choice if you need help with email marketing, Google Adwords, Facebook, and Instagram ads specifically. Another service that deserves special mention is its proprietary dynamic landing page optimization technology.
Key services include:
- Performance Marketing
- User Acquisition and Lead Generation
- Social Ads
- SEM
33. GroupM
Location: New York
Industries Served: Retail, Automotive, Tech, etc.
No. of Employees: 100+
Notable Clients: Ford, Colgate-Palmolive, Airbnb, L’Oreal
GroupM offers performance-oriented online marketing solutions. During the 20 years that it has been in business, it has grown its team to more than 100 experienced marketers. It can also help you to develop proprietary ad-server and multichannel tracking solutions.
Key services include:
- Media Strategy
- Media Investment
34. Right Side Up
Location: Austin, Texas
Industries Served: Retail, Food, Tech Services, etc.
No. of Employees: 51-200
Notable Clients: Brightwheel, Doordash, Crunchbase
Whether you need help with B2C or B2B, you can check out Right Side Up. It typically manages Snapchat, Google Ads, Instagram, Facebook, Pinterest, and LinkedIn. Its services also include affiliate marketing and search engine optimization. During its time in operation, it’s worked with a number of big names like Fitbit, Gillette, and Yelp.
Key services include:
- Performance Marketing
- Lifecycle Marketing
- Product Marketing
35. SkyDiamond Elite
Location: Austin, Texas
Industries Served: Retail (Fashion), eCommerce
No. of Employees: 11-50
Notable Clients: Prive Revaux, Naked Cashmere, MOTHER, Frank & Eileen
SkyDiamond Elite creates month-to-month performance-based marketing campaigns. Unlike many of the other agencies, it has a very specific niche – luxury fashion brands. Its team will curate plans that channel your brand and make the most of your brand’s equity to optimize revenue.
Key services include:
- Customer Acquisition
- Google Suite eCommerce Optimization
- E-Commerce Revenue Elevation & Digital Brand Amplification
36. InnoVision
Location: San Diego, California
Industries Served: Wellness, Wineries, Retail, etc.
No. of Employees: 11-50
Notable Clients: Gina Pearson, Locanda Wines, Akler Eye Center, Yeah!Yeah!PonyPrince
InnoVision is a no-retainer performance marketing agency. Its team boasts a combined 15 years of experience and has worked with a number of businesses in the health and wellness industry.
Key services include:
- Consulting
- Search engine optimization
- Social media marketing
- Branding
- Web design and development
37. Wpromote
Location: California (Headquarters), Texas, Melville, New York, Illinois, Colorado
Industries Served: Tech Services, Retail, Media, etc.
No. of Employees: 501-1,000
Notable Clients: Intuit Quickbooks, Whirlpool, Peacock, TransUnion
In 2019, Wpromote was named the leader in performance marketing by the Forrester Wave, a 28-point evaluation of more than 10 global performance marketing agencies.
Key services include:
- Paid search
- Content marketing
- Email marketing
- Influencer marketing
- Voice search
- Paid search
38. Valve+Meter
Location: Indianapolis, Indiana
Industries Served: Home Services, HVAC, Heavy Equipment, Managed Service Providers, etc.
No. of Employees: 11-50
Notable Clients: RPM Machinery, Evergreen Heating and Cooling, Doc Dancer
Valve+Meter serves a number of industries that include B2B, home services, heavy equipment, and industrial machinery. If you’re wondering about its unique name, it basically refers to the two variables (flow and cost) that it can control. Part of its approach is to make sure that it manages the right rate of new business for you, while its pricing is based on the “metered” results that it managed to create.
Key services include:
- Lead generation
- Search engine optimization
- Web design and development
- Video marketing
- Email marketing
- Retargeting
39. 3Q/DEPT
Location: Chicago, Illinois (Headquarters); New York City, New York; Charlottesville, Virginia; San Diego, California; Denver, Colorado
Industries Served: Retail, Financial Services, Tech Services, etc.
No. of Employees: 201-500
Notable Clients: Pandora, Sketchers, KeyBank, Virginia Credit Union
According to its website, what sets it apart from other performance marketing agencies is that it includes strategy, data, and innovation in each step of its process. It combines technology and marketing insights to help clients engage customers at every phase of the customer journey. While it is headquartered in Chicago, it also has offices in 5 other US locations and boasts more than 20 virtual locations.
Key services include:
- Paid search
- Conversion rate optimization
- Mobile user acquisition
- Analytics
- Strategy and planning
40. Dentsu Creative
Location: Tokyo, New York, Chicago, Toronto, Mexico City, Sao Paulo, Buenos Aires, UK, Italy, Spain, Amsterdam, Poland, Shanghai, Beijing, Mumbai, Delhi, Bangalore, Australia, Taiwan, Thailand, Indonesia
Industries Served: Retail, Tech Services, etc.
No. of Employees: 10,000+
Notable Clients: Eurofarma, Crayola, 7-Eleven, Vice World News
Dentsu Creative is a fully integrated creative and media agency. During its time in business, it has worked with a long list of great brands like Burberry, Kroger, Oreo, and LinkedIn. It has also been listed as one of the top 25 most influential agencies in the US by Campaign US and has also been recognized by a number of other thought leaders, including Forrester, Adweek, and MediaPost.
Key services include:
- Media planning and buying
- Data and analytics
- Influencer marketing
- Voice search
41. DAC Group
Location: New York, Chicago, Louisville, Toronto, Montreal, Vancouver, London, Paris, Madrid, Munich, Rochester
Industries Served: Retail, Education, Aviation, etc.
No. of Employees: 501-1,000
Notable Clients: StorageMart, FITLIGHT, La Maison Simons, NetJets
The DAC Group has been in business for an impressive 46 years. Needless to say, during this time, it has received numerous awards. For example, in 2021 alone, it was nominated for seven awards, of which it won four. From web development to voice search optimization, it offers a wide range of digital marketing services.
Key services include:
- Digital Media
- SEM
- Reputation Management
- SEO
42. iCrossing
Location: Chicago, Dallas, Los Angeles, Mexico City, New York, Reston, San Francisco, San Jose, Sao Paulo, Scottsdale, Seattle, Brighton, Cardiff, Kharkov, London, Milan, Munich, Pune, Shanghai
Industries Served: Retail, Automotive, Alcohol, etc.
No. of Employees: 501-1,000
Notable Clients: Belk, Beam Suntory, Toyota, LG Electronics
The iCrossing team builds seamless digital experiences. Global brands have trusted it for years to redesign and refresh their websites and improve search engine optimization.
Key services include:
- SEO
- Performance Media
- Data and Consumer Insights
43. Merkle
Location: Montreal, Vancouver, and 77 other offices worldwide
Industries Served: Live Music, Food, Retail, etc.
No. of Employees: 10,000+
Notable Clients: Roskilde Festival, Burger King, Build-a-Bear, Albert Heijn
Merkle is one of the biggest performance marketing agencies. Its team of over 13,000 employees has worked with 400+ world-class clients. Per year, it sends billions of personalized emails and millions of mobile messages.
Key services include:
- User experience
- Digital messaging
- Performance media
44. Rise Interactive
Location: Chicago, Austin, Bend, Boston, Dallas, Detroit, Houston, Los Angeles, Milwaukee, New York, St. Louis, Washington DC, Buenos Aires, Mexico City
Industries Served: Retail, Health, Food, etc.
No. of Employees: 201-500
Notable Clients: Ulta Beauty, ColourPop, CardinalHealth, Lou Malnati’s Pizza
Rise Interactive describes itself as “the performance marketing agency for faster business growth”. It has been in the business for nearly two decades, and during this time, its work has landed it a number of awards. From SEO to social media, it offers a wide range of advertising services in addition to advanced analytics.
Key services include:
- Affiliate Marketing
- Paid Search
- SEO
- Email Marketing
- Social Media Marketing
45. Brenton Way
Location: Woodland Hills, Palo Alto, Los Angeles, New York, Chicago
Industries Served: eCommerce, eSports, Legal Services, Tech, etc.
No. of Employees: 11-50
Notable Clients: TePe, Snacklins, Magic Beasties, Serendi
Brenton Way is a full-service digital marketing agency that has worked with a wide range of sectors, including beauty, consumer goods, health, SaaS, and cannabis.
Key services include:
- PPC
- Lead generation
- Influencer marketing
- Search engine optimization
46. RNO1
Location: San Fransico, Los Angeles, Seattle, Vancouver, Vilnius
Industries Served: Tech, Gaming, Retail, etc.
No. of Employees: 51-200
Notable Clients: Ourglass, Prive, Highline, TakeUp, Cloud Apartments
RN01 uses its understanding of the digital landscape to make the most of marketing platforms. This way, it helps connect your target audience with “share-worthy” content.
Key services include:
- Growth strategy
- PPC campaigns
- Email marketing
- Social media marketing
47. Power Digital
Location: San Diego, New York, Washington, D.C.
Industries Served: B2B, eCommerce, Fashion, Private Equity, Retail Media
No. of Employees: 501-1,000
Notable Clients: Casper, MyFitnessPal, Catalina Crunch, Kate Somerville
Power Digital mostly serves the B2B industry and offers services for each step of the funnel. It works with a wide range of industries, excelling in full-funnel digital marketing, technology, and collaboration.
Key services include:
- Affiliate Marketing
- Influencer Marketing
- Brand Partnerships
- Content Marketing
48. Bamboo
Location: Seattle, Washington
Industries Served: Tech Services, Food, Wellness, etc.
No. of Employees: 51-200
Notable Clients: Adobe, Dropbox, Webflow, Betterment, The New York
Established in 2014, Bamboo’s focus is to help its clients acquire, monetize, and retain customers.
Key services include:
- Channel Management
- Paid Media
- Business Growth
49. Croud
Location: London, New York, Los Angeles, Shrewsbury, Dubai
Industries Served: Retail, Tech Services, Entertainment Services, etc.
No. of Employees: 201-500
Notable Clients: Vans, Audible, Prime Video
Founded a decade ago, Croud is a global, full-service digital marketing partner. It uses a unique model to gain a more comprehensive understanding of its clients and has worked with companies in virtually all industries.
Key services include:
- Paid social
- Paid search
- Conversion rate optimization
- Search engine optimization
50. 44 North Digital Marketing
Location: Ontario, London
Industries Served: Construction, Trade, etc.
No. of Employees: 11-50
Notable Clients: Cardinal Builders, Crown Homes, Metro Garage Door
44 North Digital Marketing is an award-winning digital marketing agency that has helped hundreds of businesses combine custom software development and performance marketing. It’s one of the newer agencies and has only been in the business for six years. Though during this time, it has already landed more than 27 creative awards and worked with brands like Lexus of London.
Key services include:
- Customer Acquisition
- Branding
- Web Design and Development
51. The Brains
Location: London
Industries Served: Tech, Financial Services, Healthcare, etc.
No. of Employees: 11-50
Notable Clients: Outfund, Aurora Capital, DHL, US Small Business Administration
As a leading full-service performance marketing agency, The Brains has helped businesses in the eCommerce, B2B, SaaS, and other industries with lead generation.
Key services include:
- SEO
- PPC
- Social Media Marketing
- Marketing Automation
52. Big Rock
Location: London
Industries Served: Finance, Tech, Biomedical, etc.
No. of Employees: 11-50
Notable Clients: Direct Line, PepsiCo, Fidelity International
Big Rock is a performance marketing agency founded in 2011. It focuses on the B2B, fintech, finance, and technology sectors.
Key services include:
- Financial Marketing
- Paid Social
- Life Science Marketing
- Technology Marketing
53. Kovald
Location: Athens, Greece
Industries Served: Retail, Government, Wineries, Tourism
No. of Employees: 11-50
Notable Clients: Toyo Tires, KitchenPRO, TÜV Hellas
Kovald is trusted by brands like Beyond Meat and Happy Socks. As part of its eCommerce strategy, it offers performance marketing to help brands create and improve operations.
Key services include:
- Brand and strategy planning
- Website design
- Social media
- Paid search
54. GeistM
Location: New York
Industries Served: Consumer Goods, Retail, Education, etc.
No. of Employees: 51-200
Notable Clients: P&G, Crest, Nutrisystem, Cricket Wireless
GeistM was founded in 2013 and uses its proprietary technology, Blackfire, along with the experience of its marketers, to solve a variety of challenges. Not only does it offer a wide range of marketing services, but it also serves multiple industries.
Key services include:
- Paid Social
- Content Marketing
- Campaign Optimization
55. TOP Performance Marketing Agency
Location: Atlanta, Austin, Boston, Chicago, Dallas, Detroit, Houston, London, Los Angeles, Mexico City, Miami, New York, Philadelphia, San Francisco, Seattle, Toronto, Vancouver, Washington DC
Industries Served: Food, Tech, Automotive, etc.
No. of Employees: 51-200
Notable Clients: Microsoft, Postmates, Intel, Del Monte, Mercedez-Benz
TOP’s team of analytics experts, content creators, and platform specialists work together to test, improve, and fulfill the performance goals of clients. One of the benefits of partnering with them is that, as a full-service marketing agency, it can work across channels and platforms.
Key services include:
- Affiliate marketing
- Influencer marketing
56. Incubeta
Location: London
Industries Served: Retail, eCommerce, etc.
No. of Employees: 501-1,000
Notable Clients: Mark and Spencer, Joolz, L’Oreal
When working with Incubeta, you have the option of paying entirely based on results or attributing a proportion of its fees to a performance incentive. Whether you need help with Amazon, Google, or TikTok, it has experienced at working with all the major platforms.
Key services include:
- Conversion optimization
- Media services
- Consultancy
- Customer analysis
57. NoGood
Location: New York, Los Angeles, Miami, London, Dubai
Industries Served: Healthcare, Retail, Consumer Goods, Tech, etc.
No. of Employees: 11-50
Notable Clients: Nike, TikTok, Intuit, Johnson & Johnson
NoGood has helped businesses in consumer, SaaS, healthcare, and retail unlock their true potential. From startups to Fortune 500 brands, NoGood has been an excellent partner for a number of brands like Microsoft, Amazon, and ByteDance. For example, ByteDance has managed to increase its organic traffic by nearly 900%.
Key services include:
- Performance Branding
- Email Marketing
- Video Marketing
- SMS Marketing
58. Zappian
Location: Delaware
Industries Served: Financial Services
No. of Employees: 11-50
Notable Clients: MaxLoan, GetsPayday Loan, LoanFy
Founded only in 2017, the agency was built on the experience and connections of the CEO. Currently, it specializes in the finance sector.
Key services include:
- Lead Generation
- Media Buying
59. PBJ Marketing
Location: Washington DC, New York
Industries Served: B2B, Retail, Entertainment, Professional Services, Food and Beverage
No. of Employees: 11-50
Notable Clients: Natural Area Rugs, Futurebiotics, W Hotels, Virginia Spine Institute
Digital is the game that everyone at PBJ Marketing plays. With a team of digital strategists driving the company, PBJ promises its clients a nice balance of function and form. Striving to create user-friendly digital experiences for audiences, the people at PBJ are experts when it comes to digital marketing.
Key services include:
- Paid media
- SEO
- Social media management
- Website design
60. Traktor
Location: Sao Paolo
Industries Served: eCommerce, Education, Tech, etc.
No. of Employees: 11-50
Notable Clients: OmniChat, Kenzie Academy, Leadster
Founded in 2018, Traktor began as a growth services firm. Less than a year after setting up shop, the company was already able to prove its worth in the Brazilian tech industry. It began to operate as a performance marketing agency the following year and expanded its work for international clients. Its success in a short span of time is a testament to its efficiency and competency as a performance marketing agency.
Because of its exemplary performance, Traktor has been named a Google Premier Partner in 2022.
Key services include:
- Media management
- Performance audit
- Consultancy
61. Papertoaster
Location: Singapore City, Kuala Lumpur
Industries Served: Retail, Food, etc.
No. of Employees: 2-10
Notable Clients: OctiFi, Manjit, Halalke, AhaSlides
For Southeast Asian companies, there’s Papertoaster. It is a leading performance marketing agency that’s committed to achieving growth for startups and SMEs, Papertoaster uses effective storytelling to drive revenue and increase engagement. It even helps clients with fundraising and networking.
Key services include:
- Company valuation
- Influencer marketing
- UX analytics
How to Choose a Performance Marketing Agency?
Choosing the right performance marketing agency is crucial for achieving your business goals effectively. Here are key considerations to help you make an informed decision:
Evaluate Experience and Track Record
Look for an agency with a proven track record in your industry. An agency that understands your niche will have insights into your target audience and can tailor strategies accordingly. Check case studies and client testimonials to gauge their success in delivering measurable results.
For example, Disruptive Advertising focuses on integrating strategy with a deep understanding of business goals, resulting in a 227% revenue increase across various clients through innovative Google Performance Max campaigns.
Similarly, Viral Nation has achieved remarkable results, such as a 42% reduction in Customer Acquisition Cost (CAC) and a 7x ROAS increase, by blending audience-centric content with data-driven decision-making.
Range of Services
Consider the range of services offered by the agency. Some may specialize in specific areas like SEO, PPC, or social media marketing, while others provide a comprehensive suite of performance marketing services. Ensure the agency can meet your specific needs, whether it’s lead generation, brand awareness, or sales conversions.
For instance, Directive Consulting offers a full range of services, including Paid Media, SEO, and Performance Design, all integrated to drive down-funnel performance. On the other hand, Fresh Content Society tailors its paid media strategies specifically to your brand’s needs, focusing on maximizing ROI with customized, data-driven approaches.
Data-Driven Approach
A reliable performance marketing agency should prioritize data analytics. Inquire about their methodologies for tracking and measuring campaign effectiveness. Agencies that utilize advanced analytics can provide insights into consumer behavior, enabling continuous optimization of marketing strategies.
Agencies like Moburst excel in this area, using micro-segmentation and personalized advertising strategies that have resulted in a 79% increase in downloads and a 36% increase in revenue for Samsung. Similarly, Viral Nation utilizes AI-powered analytics tools to continuously optimize performance, as seen in their successful collaboration with Meta Quest for the launch of Resident Evil 4 VR.
Cultural Fit and Communication
Effective communication is essential for a successful partnership. Assess the agency’s communication style and ensure it aligns with your expectations. A good agency will provide regular updates and be transparent about campaign progress and results.
For example, Disruptive Advertising prides itself on a no-silo approach, ensuring insights are shared across platforms, which fosters a collaborative and transparent relationship with clients. Fresh Content Society also emphasizes transparent execution and comprehensive reporting, allowing you to track campaign performance closely.
Budget and Pricing Structure
Understand the agency's pricing model and ensure it fits within your budget. Performance marketing agencies typically charge based on the results they deliver, so clarify how costs are structured and what metrics will be used to measure success.
Agencies like Directive Consulting and Thrive Internet Marketing Agency offer various pricing models, allowing you to choose the one that aligns best with your budget and performance expectations.
Showstopping Marketing Campaigns You Need to Know in 2024
Aside from the campaigns shown in the case studies above, there are other campaigns that left a profound impact on the Internet, thanks to their superb production quality and messaging. Here are three recent, real-life examples of viral and noteworthy campaigns.
Dove
Dove’s latest #TurnYourBack campaign carried a simple message: Step away from the filters. The ad showed women literally turning their back on the Bold Glamour TikTok filter, promoting natural beauty. As such, Dove successfully won its target audience over. As advocates for beauty that knows no size, shape, or skin color, Dove encourages many social media users, especially women, to embrace their natural beauty and pass along the message to other people.
Tesco Ramadan Billboards
Tesco’s Ramadan billboards caught attention because the images became more detailed as the lighting dimmed. A timelapse video on YouTube showed how the changes happened, starting with the image appearing like nothing more than empty plates. As the sun went down, the plates slowly filled with food in honor of everyone fasting.
A BIG kudos to @Tesco
?? Tesco features Ramadan with an out-of-home campaign centered on Iftar.
?? Iftar is the evening meal that signals the end of daily fasting.
?? Digital billboards show empty plates filling up with food as the sun sets. #inclusion #culture #leadership pic.twitter.com/47ChqG9Vda
— Mita Mallick (@MitaMallick2) April 11, 2022
1Password
Cybersecurity isn’t usually a viral topic on social media, but 1Password made it happen in collaboration with Wrexham Football Club’s new co-owner.
The ad starred Ryan Reynolds giving a team a pep talk about protecting online information, then suddenly shifting the topic to nighttime skincare routines.
It was a fun campaign that drew attention to cybersecurity since not many people use a password management manager like 1Password. Plus, Ryan Reynolds could effortlessly captivate an audience.
Traditional Marketing Firms vs. Performance Marketing Agencies
Traditional marketing firms specialize in traditional channels like radio, TV, and print ads to drive brand awareness and customer loyalty. On the other hand, performance marketing agencies focus on data-driven tactics that increase client conversions and revenue. Whether it’s social media or email marketing, they will leverage the channel that will allow them to meet their clients’ goals.
Performance marketing agencies tend to be more cost-effective as well. Since they only get paid when measurable results are seen, you don’t have to pay for an entire package that may not yield results. Still, it doesn’t necessarily mean performance marketing agencies charge cheaply.
According to WebFX, the average cost of digital marketing services in 2023 is $2,500-$12,000 per month. Meanwhile, the average cost per project is $1,000 to $7,500.
To ensure that you’re spending a reasonable amount, remember the general rule that businesses should spend between 10% and 20% of their revenue on marketing. Additionally, study the market and success stories of each option to ensure that you’ll choose the performance marketing agency suited for your business.
Conclusion
There are numerous performance marketing agencies in the US alone, so carefully research each one to understand the scope of their services, pricing, and approach. Pick the one that can develop the same passion for your brand as you do since an agency will work as an extension of your team. Consider timelines, budget, and other factors that can affect your campaigns, like your goals. Put the right professionals on board, and you’ll successfully hit your targets.
Explore Top Performance Marketing Agencies Across the U.S.
Our Agency Hub features insights into leading performance marketing agencies in key U.S. cities and states. These agencies excel in results-driven strategies where compensation is based on the achievement of specific goals, such as leads, sales, or other measurable outcomes. They use advanced analytics, cutting-edge technology, and data-driven approaches to optimize marketing campaigns and maximize ROI. If you’re focused on obtaining quantifiable results from your marketing efforts, these agencies are equipped to deliver. Explore our detailed listings:
- Digital Marketing Agencies in New York: Partner with agencies that specialize in high-performance campaigns in the competitive New York market, driving measurable business growth.
- Digital Marketing Agencies in Florida: Work with agencies known for their expertise in generating leads and sales in diverse sectors such as tourism and real estate.
- Digital Marketing Agencies in Texas: Discover agencies that provide robust performance marketing services, tailored to the vast and varied industries in Texas.
- Digital Marketing Agencies in San Diego: Benefit from the expertise of agencies that focus on achieving high ROI through tailored performance marketing strategies.
- Digital Marketing Agencies in Los Angeles: Collaborate with top-tier agencies that excel in scaling customer acquisitions for the entertainment and media industries.
- Digital Marketing Agencies in Dallas: Find specialized agencies that drive performance through targeted marketing strategies in sectors like telecommunications and technology.
Frequently Asked Questions
What is a performance marketing company?
Performance marketing agencies offer pay-per-action digital marketing campaigns. Whether you're using sales, organic traffic, leads, or downloads as the result you want to track, a performance marketing agency only gets paid if they are able to achieve the client’s desired outcomes. The channels they use include Native Advertising. Search Engine Marketing. Social Media Marketing.
What is the example of performance marketing?
Native advertising is a great example of performance marketing. With native advertising, advertisers will build ad campaigns meant to achieve a specific goal. You only pay for clicks or other conversion actions.
What is the role of a performance marketer?
A performance marketer or performance marketing manager will handle digital accounts and paid social channels. This role will focus on campaign-specific results to drive the marketing department’s commercial performance.
What is a performance marketing platform?
A performance marketing platform is a type of software tool that specifically helps users reach their performance marketing goals. Performance marketing platforms help measure your outcomes across digital channels.
Comparing Digital Marketing Agencies
These agencies specialize in marketing and advertising products and services for clients, ranging from startups to enterprises. Explore the sections below for an overview of Digital Marketing Agencies:
- 18 Digital Marketing Agencies for Small Businesses
- Top Digital Marketing Agencies in the United States 2024
- Top Social Media Marketing Agencies for 2024
- Top 13 Creative Marketing Agencies
- Top 23 B2B SaaS Marketing Agencies for 2024
- Top Boutique Marketing Agencies
- Best Marketing Agencies to Grow Your Business in 2024
- Top 14 Digital Marketing Agencies for Startups in 2024
