Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of eCommerce experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the eCommerce landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like SmartSites, Disruptive Advertising, and NinjaPromo undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in eCommerce and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the eCommerce landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate eCommerce agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific eCommerce needs. Here’s how we assess the various agencies like SmartSites, Disruptive Advertising, and NinjaPromo:
When you're strategizing how to scale your brand or boost sales through your online store, it's easy to overlook just how vast and competitive the eCommerce sector has become. Over the years, the industry has become massive enough to account for 19% of all retail sales worldwide. That roughly translates to $6.4 trillion in sales, projected to increase to $7 trillion by 2025.
Becoming a part of this sector requires a ton of prior groundwork that only grows more complicated every day. It's no longer enough to have a website and a payment portal; you need to be on top of your marketing game, too. eCommerce marketing agencies can help in this regard.
Consider them your right-hand partners, as they tackle everything from SEO optimization to paid campaigns. eCommerce marketing agencies come with sufficient expertise and knowledge to take your business from a tiny shop on the web to a full-fledged brand. Here's a round-up of some of the best agencies to work with.
Top eCommerce Marketing Agencies to Elevate Your Brand:
1. SmartSites

Location: Paramus, NJ
Industries: Medical and healthcare, legal, automotive, retail, B2B, hospitality, non-profit
Pricing: $100-$149 average hourly rate
Launched a decade ago by two brothers sharing a love for all things digital, SmartSites has assisted countless clients from all over the world to get more organic traffic for their eCommerce sites.
Boasting a remarkable 97% rating from their customers on the quality of their services, their hard work has been recognized by multiple bodies, including an A+ rating from the Better Business Bureau and a citation as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine.
Read more2. Disruptive Advertising

Location: Pleasant Grove, UT
Industries: B2B, eCommerce, education, legal
Pricing: $100-$149 average hourly rate
Disruptive Advertising is one of those eCommerce agencies that have been in business so long that they are profiled by industry publications, like Research Nester digital marketing reports, as benchmarks for the marketing agency sector as a whole. The agency’s difference lies in its selection of clients.
They don’t just work with anyone. Instead, they conduct a free audit for clients that approach them and then decide if the client is a good fit for their services. Their eCommerce services include SEO, Amazon management, paid search, automated nurturing, and website CRO.
Read more3. NinjaPromo

Locations: London, UK; Dubai, UAE; Singapore; Hong Kong; New York, NY
Industries: B2B, fintech, SaaS, startups, small business, gaming, esports, mobile, cryptocurrency
Pricing: $50-$99 average hourly rate
NinjaPromo can handle basically all services related to digital marketing like a ninja. Their team of marketing ninjas can create a powerful marketing strategy for your online store. They believe that creating a solid foundation is key and will create a detailed roadmap to steer you on your path to consistent growth.
To them, it’s a long journey, not a short-distance dash. They extend their scope to beyond merely the basics and use A/B testing, among other things, to yield maximum results.
Read more4. Nuanced Media

Locations: Tucson and Phoenix, AZ
Industries: eCommerce, manufacturing, retail
Pricing: $100-$149 average hourly rate
Nuanced Media is a full-service eCommerce and Amazon marketing services agency. They describe themselves as “Brand Champions,” and instead of limiting their services to certain industries, they choose to work with businesses that show strong leadership and communication skills as well as opportunities for growth.
Using the latest eCommerce marketing strategies, like affiliate marketing, and/or more traditional strategies, such as search engine optimization, will help ensure you unlock these growth opportunities.
Read more5. WEBITMD

Locations: Los Angeles, CA; Miami, FL
Industry: eCommerce, business, consumer products and services, hospitality and leisure, manufacturing
Pricing: $150-$199 average hourly rate
WEBITMD, a proficient digital marketing agency, has made a name for itself as the one-stop solution for businesses aiming for eCommerce growth.
Their services, devised by direct-to-consumer experts, deliver comprehensive and data-driven solutions to effectively elevate your eCommerce store. Over 250 eCommerce brands have entrusted their growth to WEBITMD, a testament to their deep understanding of the direct-to-consumer market. Leveraging this knowledge, they’re able to boost sales and maximize your Return on Ad Spend (ROAS).
Read more6. Moburst

Locations: New York, NY; San Francisco, CA; Tel Aviv, Israel; London, UK
Industries: Arts and entertainment, consumer products and services, media, supply chain and logistics, transport, utilities, eCommerce
Pricing: $150-$199 average hourly rate
Founded in 2013, Moburst is one of the top full-service, digital agencies. Trusted and loved by well-known brands like Samsung and Uber, they can help with consulting and marketing. With regards to their marketing services specifically, their team can help you with everything from crafting a high-impact strategy to social media management, and everything in between.
Read more7. ActiveCampaign

Location: Chicago, IL
Industries: eCommerce, SMB, enterprise, healthcare, education, nonprofit, consulting
Pricing: Entry point for eCommerce is $8/month (first 3 months, then $15).
ActiveCampaign for eCommerce helps boost your online sales, attract more customers, cultivate brand ambassadors, and save time. The company automates revenue-driving activities using marketing automation and personalization tools to grow your online store.
It helps you reach and engage customers beyond the initial sale to increase brand loyalty. It enables you to seamlessly connect to your customers across all channels – email, SMS, and social media. Furthermore, it lets you drive repeat sales with customization and timely communications.
Read more8. Thrive Internet Marketing Agency

Locations: Dallas, TX (headquarters); Atlanta, GA; Arlington/Austin/Houston/San Antonio, TX; Baltimore, MD; Chicago, IL; Cleveland, OH; Denver, CO; Jacksonville/Miami/Orlando FL; Kansas City, MO; Las Vegas, NV; Los Angeles/San Diego, CA; Louisville, KY; Manhattan, NY; Minneapolis, MN; Myrtle Beach, SC; New Orleans, LA; Philadelphia, PA; Portland, OR; Seattle, WA
Industries: Education and finance, health and medical, home services, manufacturing
Pricing: $100-149 average hourly rate
Thrive Internet Marketing Agency is an established and respected marketing agency that offers a long list of marketing-related services, including eCommerce marketing. They understand the demands and challenges that online businesses face and to help ensure their clients’ success they implement cross-channel strategies and tried-and-tested optimization methods.
Read more9. 1Digital Agency

Locations: Hollywood, FL (headquarters); Philadelphia, PA
Industries: eCommerce, consumer products and services, fashion, alcohol and tobacco, automotive, medical
Pricing: $150-$199 average hourly rate
Founded in 2012, 1Digital Agency describes themselves as an eCommerce growth agency. Their team of more than 50 in-house experts has helped their clients to build hundreds of eCommerce websites across various industries.
As one of the preferred partners of Shopify Plus, BigCommerce, Magento, and Volusion, they are one of the top choices if you want to use one of these eCommerce platforms specifically. In fact, Neil Patel has voted them as the best eCommerce agency for BigCommerce customization.
Their specialties include:
- Marketing
- Support
- SEO and PPC
10. Sellozo

Location: Vancouver, WA
Industries: eCommerce
Pricing: Offers flat-fee pricing; specific rates available upon request
Sellozo distinguishes itself in eCommerce marketing by providing specialized Amazon PPC management services. What distinguishes them is their unique blend of AI-driven technology and expert human strategy. Their US-based team of Amazon eCommerce experts is adept at crafting and executing advertising strategies that drive substantial business growth.
Key eCommerce marketing services offered by Sellozo include strategy development, comprehensive campaign setup, and advanced keyword discovery. They excel in maximizing campaign performance, focusing on reducing wasted ad spend and enhancing return on investment.
Read more11. Sociallyin

Locations: Atlanta, GA (headquarters); Birmingham, AL; Frisco, TX
Industries: Automotive, communication, construction
Pricing: $100-$149 average hourly rate
If you want to make social media one of your focus areas, be sure to turn to Sociallyin. They create result-driven strategies for brands to help them with various social media marketing activities. Their team of social media marketing consultants, creatives, and strategists are up to date with the latest tactics and trends to help you create fresh campaigns.
Read more12. Absolute Web

Locations: Miami, FL (headquarters); Los Angeles, CA; Lisbon, Portugal
Industries: eCommerce, retail, consumer products and services, manufacturing
Pricing: $100-$149 average hourly rate
Founded in 1999, Absolute Web has been in the business for more than two decades! While they are a full-service agency, they have strong skills in eCommerce development and management specifically, making them one of the top eCommerce agencies to grow and market your brand.
As strategic partners of BigCommerce, Magento, and Shopify, their team of developers, designers, trend forecasters, and digital strategists specifically specialize in custom development of eCommerce solutions for these platforms.
Read more13. Avex Designs

Location: New York, NY
Industries: Consumer products and services, eCommerce, retail
Pricing: $100-$149 average hourly rate
If you have a fashion or lifestyle brand and you specifically need help with email marketing, Avex Designs is one of the top email marketing agencies to help you grow your brand. Avex uses a data-backed approach to help with UX design services, conversion rate optimization, and eCommerce development. As a Shopify Plus Partner Agency, they mainly focus on optimizing and marketing websites built with Shopify.
Their services include:
- UX design and development
- Klaviyo email marketing
- Branding
- eCommerce discovery
14. DigitlHaus

Location: Miramar Beach, FL
Industries: Financial services, hospitality and leisure, retail, eCommerce
Pricing: $150-$199 average hourly rate
DigitlHaus is an award-winning, full-service eCommerce agency. While their headquarters are in Florida, they pride themselves in the remote agency culture that they have fostered which has allowed them to hire the best talent across the globe.
They work with a wide range of brands that include Fortune 500 companies, the B2B sector as well as B2C brands and have worked with clients like Lowe’s. From automotive to consumer goods, they have served multiple markets.
While not limited to these, their services include:
- Branding
- eCommerce strategy
- Conversion optimization
- SEO
15. Groove

Locations: Baltimore, MD; Philadelphia, PA; Austin, TX; Orlando, FL
Industries: Consumer products, eCommerce, manufacturing, retail
Pricing: Contact them for a custom quote.
Whether you simply need help with your eCommerce website or need more insight into developing an effective eCommerce marketing plan, Groove is a full-service eCommerce agency that can help you to build websites and implement eCommerce marketing best practices.
They were founded in 2007 and have earned awards and recognitions from Inc. 5000 and the US Agency Awards. Brands that they have worked with include Hershey’s, US Open Shop, and Cutter & Buck.
Their services include:
- Website support
- eCommerce SEO
- Email marketing
- eCommerce PPC
16. Inflow

Location: Denver, CO
Industries: Consumer products and services, travel and tourism, health and wellness, beauty and fashion, B2B, custom products
Pricing: $150-$199 average hourly rate
Inflow is viewed as one of the best eCommerce marketing agencies by Google, McAfee Security, and Moz. They are also one of the oldest eCommerce companies boasting 14 years of experience in the field. Instead of trying to offer various services, Inflow has decided to focus on search engine optimization (SEO), paid search advertising, and conversion rate optimization and only with eCommerce businesses.
All in all, thanks to their specific focus they are one of the best eCommerce specialists for help with marketing and advertising.
Their services include:
- PPC
- SEO
- Content marketing strategies
- Paid social
17. Kobe Digital

Locations: Los Angeles, CA (headquarters); Miami, FL; New York, NY; Las Vegas, NV; Phoenix, AZ
Industries: Consumer products and services, eCommerce, arts and entertainment, IT, medical
Pricing: $100-$149 average hourly rate
Kobe Digital is one of the top agencies if your target audience is mainly millennials. This young, up-and-coming eCommerce agency ensures that they keep up to date with what is currently trending to help their clients engage more effectively with younger users.
Read more18. Lounge Lizard

Locations: New York, NY (headquarters); Long Island, NY; Nashville, TN; Miami, FL; Washington D.C.; Los Angeles, CA; Charleston, SC; Richmond, VA
Industries: eCommerce, consumer products and services, construction, business services, automotive, education, finance, entertainment, medical, media, manufacturing, legal
Pricing: $10,000 minimum project size
Lounge Lizard is one of the top eCommerce agencies that can help you with marketing your online store. With offices across the US, they have helped clients like Blue Foundry Bank, Digital Optometrics, and Festo. From helping you to establish your brand voice to creating a mobile app, they offer a wide range of ROI-driven digital marketing services.
In addition to eCommerce marketing, they can also help you with:
- Branding
- UX/UI
- Interactive design
19. NP Digital

Locations: Las Vegas, NV, with 17 global offices in North America, Australia, Asia, Europe, and South America
Industries: Advertising and marketing, business and financial services, IT, non-profit
Pricing: $100-$149 average hourly rate
Trusted by successful online companies such as Crazy Egg, Hello Bar and KISSmetrics, NP Digital is a performance marketing agency that was created by marketers. With offices across the world, their clients include the likes of Facebook, eBay, and Adobe XD. For example, for Adobe XD they are currently helping to market, optimize, and grow its live site.
Their services include:
- Paid search marketing
- Content marketing
- SEO
- Social media marketing
- Data, analytics and insights
20. RNO1

Locations: San Francisco/Los Angeles, CA; Seattle, WA; Vancouver, Canada; Vilnius, Lithuania
Industries: Business and financial services, media, consumer products and services, arts and entertainment
Pricing: $200-$300 average hourly rate
From crafting eCommerce strategies to implementing UI/UX design, RNO1 offers various services aimed at eCommerce brands. With regards to eCommerce specifically, they strive to create experiences that are purposeful as well as profitable.
One of their eCommerce projects that deserves a mention is the work that they have completed for LOLIWARE, the world’s first edible bioplastics. The deliverables included a digital strategy, creative direction, prototyping, CMS development, and UX/UI design. The project was so successful that LOLIWARE aired on “Shark Tank”, the hit US TV show.
Read more21. Shero

Location: Red Hook, NY
Industry: eCommerce, business and technology, consumer products and services, non-profit, home and interior décor, industrial and utility
Pricing: $150-$199 average hourly rate
If you need help specifically with pay-per-click campaigns, be sure to check out Shero. They are voted by UpCity as one of the top eCommerce PPC agencies. Founded more than a decade ago, they are an eCommerce agency that is based in New York’s Hudson Valley, but also have offices in Helsinki, London, and Tirana.
Read more22. Single Grain

Location: Los Angeles, CA
Industries: Small businesses, communications, business and finance, consumer products and services
Pricing: $10,000 minimum project size
If you need help specifically with eCommerce marketing, be sure to check out Single Grain. By using a unique digital marketing campaign for each of their clients, they have helped their clients to scale their businesses at a significant pace.
It is this customized approach that has helped them to land big clients like Airbnb, Amazon, Crunchbase, and Uber, while their happy eCommerce clients include Random House, Fujitsu and KitchenAid.
As a full-service digital agency, they also offer various other services that include:
- SEO
- PPC
- Podcast advertising
- Conversion optimization
- Content marketing
23. Evestar

Locations: Miami/Fort Lauderdale, FL; Lisbon, Portugal
Industries: Fashion and apparel, beauty and cosmetics, health and wellness, food and beverage
Pricing: Contact them for an estimate, custom pricing.
Founded only a few years ago in 2018, Evestar is one of the newer marketing agencies on our list. Their focus is to scale eCommerce D2C brands by helping them to find their “hyper-growth”. As an independent digital firm, they’re committed to delivering a personal and tailored service to all of their clients, while keeping the costs down by limiting overhead costs and commission fees.
Their holistic marketing strategies focus on social media, email marketing, and influencer marketing and they will leverage multiple of these channels to help you drive traffic.
Read more24. Storm Brain

Locations: San Diego/Los Angeles, CA; New York, NY
Industries: eCommerce, financial services, medical, retail, government
Pricing: $150-$199 average hourly rate
Storm Brain is a full-service digital brand and marketing agency that focuses on eCommerce development and services related to creative marketing.
From their offices on the East and West Coast, they implement custom strategies that take advantage of various tactics. During the 20+ years that they’ve been in business, they’ve worked with a number of well-known brands including the likes of Zillow and Century 21.
Their specialties include:
- Social media management
- Branding
- Online reputation management
- Google Ads management
25. Intero Digital (formerly SocialSEO)

Location: Colorado Springs, CO
Industries: eCommerce, retail, automotive, business and financial services, consumer products and services, hospitality and leisure, manufacturing, IT
Pricing: Project sizes often range from $10,000 to $49,000
If you are specifically searching for an agency that can help you with SEO, be sure to check out Intero Digital, known as SocialSEO before changing its name early this year. Intero Digital offers a range of eCommerce SEO strategies like conversion rate optimization and competitor research to help grow your eCommerce business.
In addition to eCommerce SEO, they also offer the following marketing services:
- Email marketing
- Amazon digital marketing
- Content strategy
- Graphic design
26. Stryde

Location: Lehi, UT
Industries: Baby and kids, fashion and apparel, home goods, sporting goods and outdoor
Pricing: $150-$199 average hourly rate
Stryde is a boutique shopper marketing agency that focuses on helping clients in the baby/mom, home, goods, fashion and apparel industries. Whether you are only starting out or have already grown your venture to a big company, their team of marketers can help you to grow your online visibility by creating and executing digital marketing strategies.
What sets them apart from most other eCommerce marketing agencies is that the majority of their team members are women. So, if you mainly target female audiences, their skills as marketers and experience as consumers can be invaluable.
Read more27. Trellis

Locations: Boston, MA; Charleston, SC; Springfield, MO; Charlotte, NC; Denver, CO; Dubai, UAE
Industries: eCommerce, automotive, medical, manufacturing
Pricing: $150-$199 average hourly rate
Although Trellis is a full-service digital agency, they specialize in eCommerce. With the help of data-driven strategies, they drive traffic, engagement, and conversion for major B2B and B2C brands. From the automotive aftermarket to apparel and fashion, they have helped leading brands in countless different industries.
Their efforts have been recognized by BigCommerce that has included them in its list of best-in-class agencies, while UpCity has included them in their list of the top eCommerce web design agencies.
Their eCommerce services include:
- Integrations
- Marketing
- Website development
- UI/UX design
- Channel optimization
28. Upgrow

Location: San Francisco, CA
Industries: IT, business and financial services, non-profit, healthcare, B2B software, legal
Pricing: Average setup and management costs are provided on their website. Contact the agency for a more specific and comprehensive estimate.
As a digital marketing agency, Upgrow can help you with a multi-channel eCommerce marketing strategy. With the help of automation such as real-time reporting and a broken-link checker, they have more time to focus on creating an effective strategy for your brand.
They start their process with what they call hyper-targeted marketing. This way, they can help brands to identify their ideal target audience to achieve more sales and decrease ad spend.
Read more29. WebFX

Locations: Harrisburg, PA (headquarters); Regional Hubs in York/Lancaster, PA; Fort Myers/Tampa, FL; Ann Arbor, MI; Cape Town, South Africa; and Guatemala. Satellite offices in 22 locations in the US.
Industries: eCommerce, business and financial services, dental, manufacturing, medical, retail, legal, energy and natural resources
Pricing: $100-$149 average hourly rate; WebFX also offers plans for specific services.
WebFX is one of the best digital marketing agencies and at the time of writing this they are the eCommerce marketing agency on Clutch with the most reviews. Founded in 2009 with locations all around the United States, their team of 200+ award-winning marketers, developers, and designers can help your eCommerce brand to create a custom strategy to meet its specific goals and needs.
Read moreWhat Are The Benefits of Hiring an eCommerce Marketing Agency?
You could have a presence on the best eCommerce platform, but if it's not supplemented with a good strategy, you'll have trouble reaching your objectives. An eCommerce marketing agency can help supplement your eCommerce presence in the following ways.
Tap into Specialized Expertise and Cutting-Edge Tools
eCommerce marketing agencies hire industry experts who know the ins and outs of all areas related to eCommerce, from social media and paid advertising to SEO and content creation.
For example, Nuanced Media has experts who have previously worked at eCommerce giants like Amazon. Similarly, Disruptive Advertising gets its up-to-date knowledge of paid search right from Google through the Google x Disruptive Summit.
These agencies are also equipped with the latest tools and technologies that might get too costly to purchase for in-house eCommerce marketing. Further, some of these agencies have their own specialized tools, such as Sellozo's Campaign Studio, that they use to manage and optimize your eCommerce campaigns.
Accelerate Success with Efficiency and Speed
Since eCommerce marketing agencies have a pre-set team of experts, they can hit the ground running as soon as you hire them. They have a streamlined process for strategy implementation based on industry best practices to give you a level of scalability you wouldn't be able to achieve if you did eCommerce marketing yourself. As your eCommerce needs grow, the agency can scale accordingly.
Gain Fresh Perspectives and Strategic Insights
Your internal team's perspective of your business is only limited to what they know. eCommerce marketing agencies have worked with numerous clients from different industries and can draw insights from those experiences to offer fresh perspectives on your business and suggest strategies that you may not have considered before.
All their strategies are data-backed for maximum results. So, it's not just a fresh perspective but also one that has proven success.
Maximize Your Budget with Cost-Effective Solutions
One thing that all eCommerce marketing agencies will tell you is that they do their best to minimize ad waste. It's a standard they hold themselves to because they want the maximum ROI for their clients.
Their PPC management services come with optimization based on A/B testing and continuous monitoring to get the best results. So, you get excellent results with a minimal budget.
For example, in a campaign for an Amazon eCommerce business, Thrive Internet Marketing Agency was able to bring a 320% increase in sales volume for them. There was also a 451% increase in unit sales, which is something the client would have found expensive to achieve with an internal marketing team. However, Thrive's expertise resulted in a 40% decrease in advertising cost of sale (ACOS) for the client.

Thrive case study
Top eCommerce Marketing Strategies That Drive Sales
Marketing for eCommerce businesses can be similar to conventional digital marketing, although with more explicit goals such as conversions. Some of the top eCommerce marketing strategies that drive sales are:

SEO and Amazon Marketing
Optimizing your website or eCommerce business page for search engines is an effective way to drive sales. Getting the coveted top spots on Google SERPs is critical to obtaining the best results. Studies have shown that less than 1% of users browse further than the first page of a search result, so ensuring that your SEO strategy is effective for your target keywords is vital.
In previous years, Google was the top choice of consumers searching for a product. In 2023, though, marketplaces have surpassed search engines to become the primary source for starting to search for products on the web.
Approximately 31% of product searches began on marketplaces like Amazon, while search engines and brand websites accounted for 14%. Amazon marketing services can be particularly beneficial since the eCommerce company accounts for 37.6% of the online retail market share in the US in 2023.
If you want to know more about SEO and eCommerce, make sure to read our guide.
Email Marketing
Ecommerce email marketing agencies and businesses use several strategies to attract customers. Email marketing can provide a high ROI with minimal costs when done right. The key is to personalize your emails, send them regularly to maintain the relationship, and ensure that the content is relevant and appealing to them. Offer exclusive discounts, loyalty promos, and other exciting deals.
Content Marketing
Content marketing should be at the forefront of eCommerce strategies for businesses with a website. Content is anything on your website, including product descriptions, which should detail the best features of your product as seen from the customer’s perspective. You can display positive reviews and customer feedback to help build your credibility and reputation.
Your landing pages should have a compelling copy that can draw your customers into your online store further down the marketing funnel. CTAs should capture the audience’s interest immediately. Finally, update your content regularly. Stale information is neither good for SEO nor attractive for potential customers.
Social Media Marketing
An excellent social media marketing strategy to incorporate is to combine your own content with user-generated content. Encourage your customers to post pictures of the products with a hashtag, and you can feature these posts on your website or your own account as social proof.
Brand awareness and customer engagement are the top goals for eCommerce social media marketing. According to HubSpot, many consumers discover new products via social media channels.
Some brands actively promote social selling, encouraging customers to purchase directly from social media. Still, you’ll see more businesses using Facebook, Instagram, TikTok, and other platforms to reach customers, promote new products, engage with them, and even deliver prompt customer service.
Influencer Marketing
These days, influencers play a big role in eCommerce marketing. In 2024, 21% of consumers purchased a product recommended by an influencer. The same Hubspot report says that millennial consumers are more likely to follow an influencer’s recommendations than their friends or family. The industry is so vast that numerous influencer marketing agencies offer services specifically for brands and influencers.
Pay-Per-Click (PPC) Marketing
While it’s ideal to create a solid market organically, it takes time to build a base using SEO and organic marketing methods. PPC strategies, when used with SEO and social media, can push your sales and conversion rates upward faster than organic SEO alone. With PPC, you can target specific market segments and reach more people.
Mobile Optimization
An increasing number of consumers start their product searches on their mobile phones. Increase your sales by ensuring that your site is optimized for mobile. Mobile commerce is one of the top trends in eCommerce for this year, so you would miss out on a lot if you stick to desktop sites.
eCommerce Analytics: Measuring What Matters
Growing an eCommerce business means measuring the right key performance indicators effectively.
For instance, website traffic is an important metric to monitor, but you should go beyond counting page visits for your eCommerce business to generate profit. It’s also crucial to use these metrics to guide your decisions regarding the business; simply tracking them is only half the work. What’s important are the insights you draw from these numbers and the actions you take following those insights.

- Conversion Rate. This is the percentage of website visitors who ultimately purchase something. In 2024, the average eCommerce conversion rate hovered between 1.78% and 1.86%.
- Bounce Rate. “Bouncing” occurs when users visit a webpage and then leave almost immediately. A high bounce rate means that people leave your website without browsing or engaging and signals a need for website improvement.
- Customer Acquisition Cost/Cost Per Acquisition. This is how much it takes to acquire a customer; that is, to get someone to visit your site and complete a purchase. You calculate it by dividing your marketing expenses in a given period by the number of new customers in that same timeframe.
- Customer Retention Rate. Acquiring new customers is more costly, so many businesses also focus on retaining customers. A high customer retention rate for an eCommerce business means you have a good base of repeat customers.
- Cart Abandonment Rate. People abandon carts for many reasons, so if you see a high cart abandonment rate, it’s time to check where they tend to drop off in the checkout process so you can pinpoint the issue.
- Average Order Value. How much are people spending on your store in one order? The average order value can give you insights into your pricing and the buying patterns of your customers. You can also focus marketing efforts on customers with a high Average Order Value (AOV), ensuring they return.
- Return and Refund Rate. Returns are common in eCommerce, especially with the convenience of shipping. This can cost a business a lot, so it’s crucial to keep an eye out for this metric and draw actionable insights from it to keep your business afloat.
Utilizing AI and Machine Learning in eCommerce Marketing
AI has been a buzzword in almost all industries lately, especially with the launch of ChatGPT last year. Many consumers believe that AI will improve aspects of online shopping, such as product recommendations and price comparisons. Chatbots will likely become a permanent fixture in customer service, dealing with standard and basic customer requests quickly.
However, some consumers are still a bit skeptical about AI and would prefer human assistance in customer service.
Despite consumer hesitation over using AI for eCommerce, its benefits for marketing are substantial. Generative AI can help you write engaging product descriptions, compelling copy and CTAs for landing pages, and even personalized emails for marketing.
Some tools can even help with product research, pricing, and automation of some marketing tasks. Machine learning can be utilized to analyze a product’s sales performance so you can decide what to do next.
The usefulness of AI and machine learning is plenty; eCommerce businesses just need to know the best tools for eCommerce marketing to enhance their work. Hiring one of the top eCommerce marketing agencies listed above will also make your marketing strategy more effective by tapping into the skills and knowledge of these experts.
Add These Agencies to Your Wishlist
Even the top eCommerce companies started as small businesses. They used the resources available to them and eventually grew into successful companies that generate millions of dollars in revenue each year.
To get to that level, partnering with an eCommerce marketing agency could be a fruitful step. The agencies discussed above are masters of eCommerce marketing tools and techniques, so your business would thrive if you have one of them by your side.
They can give you the competitive edge that your business needs to stand out in the eCommerce space. More importantly, they have years of experience working with businesses like you, so they know how to handle every hurdle that comes with eCommerce marketing. Many of them offer a range of services, from SEO and email marketing to affiliate marketing and paid search. So, you can get the whole package from a single agency.
Frequently Asked Questions
Comparing the top eCommerce marketing agencies
We compared some of the best eCommerce marketing agencies, looking particularly at their past performance, industries they cater to, and the channels they excel at. Here’s our overview:
|
eCommerce Marketing Agencies |
Location | Industries | Best For | Channels |
| Sellozo | Vancouver, WA | eCommerce | Small and mid-sized businesses |
Amazon |
|
SmartSites |
Paramus, NJ | Medical and healthcare, legal, automotive, retail, B2B, hospitality, non-profit | Small and mid-sized businesses | Amazon, Google, social media |
| WEBITMD | Los Angeles, CA; Miami, FL | eCommerce, business, consumer products and services, hospitality and leisure, manufacturing | Small and mid-sized businesses |
Amazon, social media |
|
Nuanced Media |
Tucson and Phoenix, AZ | eCommerce, manufacturing, retail | Businesses of all sizes | Amazon |
| Disruptive Advertising | Pleasant Grove, UT | B2B, eCommerce, education, legal | Businesses of all sizes |
Amazon, social media |
|
Moburst |
New York, NY; San Francisco, CA; Tel Aviv, Israel; London, UK | Arts and entertainment, consumer products and services, media, supply chain and logistics, transport, utilities, eCommerce | Businesses of all sizes | Amazon, blog, Google, social media |
| Thrive Internet Marketing Agency | Various | Education and finance, health and medical, home services, manufacturing | Enterprises, large, and small brands |
Amazon, social media, Google |
Which services do the top eCommerce marketing agencies provide?
Here are some of the services provided by eCommerce marketing agencies:
|
eCommerce Marketing Agencies |
Amazon Advertising | Web Design | SEO | PPC Advertising | eCommerce Strategy Optimization |
| Sellozo | ✔ | x | x | x |
✔ |
|
SmartSites |
✔ | ✔ | ✔ | ✔ | ✔ |
| WEBITMD | x | ✔ | x | ✔ |
✔ |
|
Nuanced Media |
✔ | x | ✔ | ✔ | ✔ |
| Disruptive Advertising | ✔ | ✔ | ✔ | ✔ |
✔ |
|
Moburst |
x | x | ✔ | ✔ | ✔ |
| Thrive Internet Marketing Agency | ✔ | ✔ | ✔ | ✔ |
✔ |
How Much Do eCommerce Marketing Agencies Cost?
The pricing for eCommerce marketing agencies differs based on their pricing model and service provision. Some agencies charge by the hour, while others charge per project. Here’s how much it costs to work with some of the best eCommerce marketing agencies.
|
eCommerce Marketing Agencies |
Pricing | Minimum Campaign Size |
| Sellozo | Flat-fee pricing; specific rates available upon request |
Upon request |
|
SmartSites |
$100-$149 average hourly rate | $1,000+ |
| WEBITMD | $150-$199 average hourly rate |
$5,000+ |
|
Nuanced Media |
$100-$149 average hourly rate | $1,000+ |
| Disruptive Advertising | $100-$149 average hourly rate |
$5,000+ |
|
Moburst |
$150-$199 average hourly rate | $5,000+ |
| Thrive Internet Marketing Agency | $100-149 average hourly rate |
$1,000+ |
What are the best eCommerce marketing agencies in USA?
Since the US is the largest contributor to the global eCommerce industry, it makes sense for the country to have a lot of competent eCommerce marketing agencies. Some of them include:
- SmartSites
- WEBITMD
- Nuanced Media
- Disruptive Advertising
- Moburst
- Thrive Internet Marketing Agency
- Sociallyin
What are the best full-service eCommerce marketing agencies?
Full-service eCommerce marketing agencies provide pretty much all services an eCommerce business could need, including SEO, email marketing, and more. Here are some of these agencies:
- Disruptive Advertising
- Moburst
- Thrive Internet Marketing Agency
- Absolute Web
- DigitlHaus
- Groove
What are the top eCommerce agencies for web design?
Many eCommerce agencies web design services to create a client’s online presence from scratch. Some eCommerce agencies for web design are:
- SmartSites
- WEBITMD
- Thrive internet Marketing Agency
- Ninja Promo
- Trellis
What are the top eCommerce SEO agencies?
The following eCommerce agencies offer SEO as one of their services:
- SmartSites
- Thrive internet Marketing Agency
- Sociallyin
- 1Digital Agency
- Intero Digital
- WebFX
Is it better to hire a full-service eCommerce agency or a specialized one?
It depends on your needs. Full-service agencies offer a wide range of services under one roof, which can be convenient for businesses looking for a comprehensive marketing solution. Specialized agencies focus on a particular aspect of marketing (e.g., SEO), making them a better choice if you need deep expertise in one area.
Should I hire a digital marketing agency for my small e-commerce business?
If you're making a net profit of around $5 and you don't mind investing back into the business, you can work with an eCommerce marketing agency to scale your business. Initially, it may seem like an added cost, but in the long run, it can bring in a significant return on investment.






