Top 23 B2B SaaS Marketing Agencies for 2024

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Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like Disruptive Advertising, SmartSites, and Directive Consulting:

Strategic Analysis of Agency Capabilities: We start by examining each Digital Marketing agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Digital Marketing that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Digital Marketing campaigns.

In today's highly competitive business landscape, marketing is strenuous. The challenge increases when marketing an intangible product without any physical presence. SaaS or Software-as-a-Service is a growing segment with numerous applications in various industries like retail, real estate, healthcare, etc. As the playing field becomes increasingly crowded, the need to stand out and reach your target audience becomes even more critical. Working with the best B2B SaaS marketing agencies will ensure you remain on top.


The Best B2B SaaS Marketing Agencies for 2024

B2B SaaS marketing agencies are not the same. There are different agencies with different specializations and expertise. Some agencies have been around for a while, while others have recently started but have already demonstrated extraordinary promise. Our compilation of the best B2B SaaS marketing agencies will help you find the right marketing agency for your SaaS marketing strategy needs.

    Top
    saas marketing agencies
    2024

    1. Disruptive Advertising

    Disruptive Advertising

    Location: Lindon, Utah | Founded: 2013 | Specialty: SaaS Marketing Agency

    Key SaaS Services: content creation, PPC management (paid search and social advertising), SEO, social media management, email marketing, eCommerce, website optimization

    Notable Clients: Tigerpaw, Americas Best Franchises, SlickText

    Disruptive Advertising is a marketing agency that is passionate about building lifelong relationships with SaaS businesses. The agency aims to partner with their clients to understand the why behind their business, the goals they aspire to reach, and their impact on their customers and business. They then translate these insights into a unique and authentic marketing strategy that will enable their clients to achieve their objectives.

    Disruptive Advertising has a proven track record of success, with more than 1,000 positive reviews and over $450 million in annual ad spend managed. The agency has also won over 50 national and local awards, highlighting its industry dominance. Furthermore, it has been voted as one of the Top Places to Work.

    The agency’s approach is data-driven, and after auditing over 3,000 companies’ digital marketing strategies, Disruptive Advertising found that on average, over 76% of digital marketing budgets are wasted. Disruptive Advertising’s first step is to reallocate or save those wasted marketing dollars. Next, they set up the foundation for lasting growth with robust analytics that paints an accurate picture of how each marketing channel is performing. Finally, they position your brand to start scaling your marketing results, driving them toward your business goals.

    Disruptive Advertising has a proven track record of success and has served a wide range of clients including SaaS companies, e-commerce stores, and businesses in the healthcare and finance sectors. Faced with LA Custom Blinds / 18004Blinds’ CRM lacking email integration, they implemented a temporary tracking solution using site tracking and event reporting via the scheduling confirmation page URL. This approach enabled them to attribute over 100 consultation appointments directly to email links since August, with an estimated email revenue of over $110,000, significantly enhancing client insight into email marketing effectiveness.

    If you’re looking for a SaaS Marketing Agency that can help you achieve your business goals, Disruptive Advertising is a top choice. Its data-driven approach, focus on results, and track record of success make it a valuable partner for any business looking to scale its marketing results.

    Disruptive Advertising Logo

    Disruptive Advertising

    New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.

    Company
    Channels
    Services
    Company
    team size

    50+

    region

    Utah

    Best for:

    Businesses of all sizes

    Minimum Campaign Size: $5.000+
    Channels
    Facebook
    Instagram
    LinkedIn
    Pinterest
    Snapchat
    TikTok
    Twitter (X)
    Services
    Content Creation
    PPC Management
    Email Marketing
    SEO
    Social Media Management
    Facebook and Instagram Advertising
    eCommerce
    B2B
    SEM (Search Engine Marketing)
    Google Ads Management
    Microsoft Ads Management
    Paid Search
    Website optimization
    Minimum Campaign Size: $5.000+
    Disruptive Advertising Logo

    Disruptive Advertising

    New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.

    Visit Website View Profile

    2. SmartSites

    SmartSites

    Location: Paramus, New Jersey | Founded: 2011 | Specialty: Full-Service Digital Marketing

    Key SaaS Services: website design and development, PPC (paid search and social advertising), SEO optimization, email and SMS marketing, social media management

    Notable Clients: Agile Data Sites, Anexio, Flight Courtier

    SmartSites is a full-service digital marketing agency based in New Jersey. The companya Google Premier Partner and Facebook Marketing Partner—has been recognized as a seven-time Inc5000 fastest-growing company.

    While SmartSites offers a range of digital marketing services, they are particularly well-suited for SaaS companies looking to scale their online presence through targeted paid advertising, effective SEO strategies, and expertly crafted websites.

    With over 1,000 positive reviews online, SmartSites is a reputable and reliable digital marketing agency. Their expertise in various advertising channels such as Amazon, Facebook, Google My Business, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, and X (formerly Twitter) allows them to create targeted and effective campaigns for businesses of all sizes. For example, when Classic Audi, a family-owned dealership in Westchester, New York, sought to boost car sales, they turned to SmartSites for an SEO and PPC campaign overhaul. Despite challenges like strict content approval processes and frequent updates to deals and promotions, SmartSites’ strategy included an SEO audit, creation of direction and car comparison pages, and data-driven PPC campaigns. The outcome was impressive — a 312% increase in paid clicks and an 84% decrease in cost-per-click (CPC).

    Whether you need to increase website traffic, acquire more customers, or sell more products, SmartSites can help you achieve your goals. With its proven track record and diverse portfolio, the agency is a trusted partner you can rely on to grow and succeed in the digital landscape.

    Smartsites logo

    SmartSites

    Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rat...

    Company
    Channels
    Services
    Company
    team size

    50+

    region

    New Jersey

    Best for:

    Small and Medium Size Businesses

    Minimum Campaign Size: $1.000+
    Channels
    Amazon
    Facebook
    Google
    Google Ads
    Instagram
    LinkedIn
    Pinterest
    Reddit
    Snapchat
    TikTok
    Twitter (X)
    YouTube Advertising
    Services
    Website Design & Development
    PPC Management
    Paid Search (Google Ads, Microsoft Ads)
    Paid Social (FB/Instagram, Twitter, LinkedIn, TikTok, etc.)
    Organic SEO
    Email Marketing
    Social Media Management
    Minimum Campaign Size: $1.000+
    Smartsites logo

    SmartSites

    Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rat...

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    3. Directive Consulting

    Directive Consulting

    Location: Irvine, California | Founded: 2014 | Specialty: Performance Marketing 

    Key SaaS Services: PPC management (including paid search and social advertising), content and SEO, lifecycle marketing, creative (including video), go-to-market (GTM) strategy

    Notable Clients: WordPress, Sumo Logic, Seagate Technology, OneSpan

    Directive Consulting is a premier B2B SaaS marketing agency that specializes in performance marketing, with a unique focus on customer-led strategies. It understands that the key to both immediate and long-term success lies in putting the customer first, and this principle underpins all its marketing efforts for SaaS clients. The agency’s expertise lies in driving growth in organic traffic, generating qualified leads, and building a robust pipeline for their its clients.

    Directive Consulting offers end-to-end marketing optimization, from planning and budgeting to execution and analysis. It uses financial modeling to ensure you reach your revenue goals. Also, its tech marketing experts specialize in what they call “Customer Generation” to ensure your brand’s buyer profile dictates your content strategy

    In a successful collaboration with OneSpan, a leading cybersecurity technology firm, Directive Cunsulting’s targeted and region-specific strategies led to a remarkable 69% increase in SQLs quarter-over-quarter. This achievement included substantial gains across key markets: 66% in the US, 33% in the UK, and an extraordinary 300% in Canada, exemplifying the power of a well-aligned agency-client partnership in achieving significant business milestones.

    With Directive Consulting, you gain visibility into lead lifecycle conversion rates, velocity, and nurture communications. It focuses on converting SQLs or sales-qualified (or nurtured) leads—not MQLs or marketing-qualified leads—and providing full-funnel visibility into what investments are working. With this agency, you can expect to acquire and retain your ideal customers and get the most out of the technology supporting your team.

    Directive Consulting

    The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, L...

    Company
    Channels
    Services
    Company
    team size

    50+

    region

    Irvine, California

    Best for:

    Midmarket, Enterprise

    Minimum Campaign Size: $5.000+
    Channels
    Blog
    Facebook
    Google
    Google Ads
    Instagram
    LinkedIn
    Pinterest
    Podcast
    Quora
    Reddit
    Snapchat
    Spotify
    TikTok
    Twitter (X)
    WhatsApp
    YouTube
    YouTube Advertising
    Services
    PPC Management
    Content & SEO
    Lifecycle Marketing (Revenue Operations)
    Creative
    Performance Marketing
    GTM Strategy
    Video Production
    SEM (Search Engine Marketing)
    B2B SaaS Marketing
    Paid Social
    Customer Generation
    LinkedIn Advertising
    Google Ads Management
    Microsoft Ads Management
    Paid Media
    Integrated Strategy
    Minimum Campaign Size: $5.000+

    Directive Consulting

    The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, L...

    Visit Website View Profile

    4. Iron Roots

    Iron Roots

    Location: Austin, Texas

    Key SaaS Services: Growth Strategy, Channel & Audience Segmentation, Media Buying, Community Management, Content Creation, Influencer Marketing

    Notable Clients: Gillette, DC, Warner & Bros, Netflix, Stanford University, Gopuff

    Iron Roots prides itself on being a creative think tank because of its proven expertise in generating and executing unique ideas that consistently deliver results. They’re an end-to-end digital marketing agency specializing in paid social media strategies.  

    They start each engagement with a growth strategy so you know how every campaign achieves your business goals. By working with small and large businesses across various industries, they’ve developed the proficiency to create detailed audience segments to target ads better. 

    Iron Roots knows that campaigns aren’t perfect and that to become successful, you need to constantly optimize your ad settings. For this purpose, they provide pre-determined operational metrics to guide any adjustments. They have a proven process for analyzing these integrated metrics so you can make data-driven decisions.

    Notable Accomplishments

    Iron Roots started in 2014 when its founder, Saru Saadeh, built a company to help small businesses in Austin, Texas conquer the digital realm. Saru has been practicing marketing since his high school days when he made and distributed flyers for his family’s restaurant. His marketing acumen further developed during college where he also finished a degree in business management. 

    After several years of successfully creating websites and helping clients achieve success in their digital marketing strategies, Iron Roots eventually captured the attention of big brands like Netflix, Hyzon Motors, Gillette, and DC Comics. The agency ensured these brands enjoyed the same success their previous clients did. 

    For instance, they were instrumental in helping DC Comics’ Justice League movie reach audiences and earn $94 million during its opening week. Iron Roots tapped influencers to promote the Gillette x Justice League cobranded razor kits, which boosted the movie. 

    They also helped Netflix capture 6 million average viewers for its series The Defenders during the show’s first week. This was the result of over 5.2 million social media impressions from amplified social media posts created by comic influencers.

    Aside from big brands, Iron Roots continues to work with startups and small businesses, including non-profits. They’ve worked with Paws for Life, a dog rescue non-profit, to double its adoptions through a self-operating fundraising system. They also raised awareness for the organization by running ads, which reached 28,500 people in the local area where Paws for Life operates. 

    Winning an Award

    Iron Roots’ hard work also earned them the Gold Prize during the 2022 Viddy Awards. Their entry, entitled Net Zero Hero of 2040 was a short form video showcasing Hyzon Motors’ unique value proposition in helping customers tackle climate change. 

    It was a storytelling masterpiece that used stunning visuals to captivate the viewer’s emotions and positively frame Hyzon Motors’ product. The video showcased Iron Roots’ creativity in making content that their clients can amplify to reach target audiences.

    Viddy Awards is the longest-running and most respected videography award in the industry. Winning it is a testament to Iron Roots’ versatility and expertise.

    Is Iron Roots Fit for SaaS Companies?

    While working with small and big companies across a variety of industries, Iron Roots developed a deep understanding of how paid social amplification works and what it takes to constantly achieve successful results. They’ve turned this expertise into a system, even building a SaaS product, AdRobin, out of it. 

    AdRobin is an off-shoot company from Iron Roots, which offers a service-based advertising and analytics platform. It’s intended for businesses that can’t afford the concierge service that an agency provides. After signing up for an account, users can easily request expert-level digital ads across multiple networks and track their performance in a simple interface.

    By building a SaaS product, Iron Roots shows that they know the ins and outs, including the unique challenges, of SaaS companies. They use the same proven system of boosting brands to propel their SaaS product and other SaaS clients to success.

    Minimum Campaign Size: $5,000 per month

    Iron Roots

    Based in Austin, TX, Iron Roots is a leading social-first creative agency with a full service approach designed to operate like an in-house department...

    Company
    Channels
    Services
    Company
    team size

    10 - 50

    region

    Austin, TX

    Best for:

    Startups and enterprises

    Minimum Campaign Size: $5.000+
    Channels
    Facebook
    Instagram
    Twitter (X)
    YouTube
    YouTube Advertising
    Services
    Full service Strategy and creative
    Social media management
    Content production
    Paid social advertising
    Community Management
    Minimum Campaign Size: $5.000+

    Iron Roots

    Based in Austin, TX, Iron Roots is a leading social-first creative agency with a full service approach designed to operate like an in-house department...

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    5. Duck.Design

    Duck.Design

    Location: New York City, New York| Founded: 2017 | Specialty: SaaS Product Design

    Key SaaS Services: SaaS MVP, Product Analytics, Brand Guide Creation, UI/UX Design

    Notable Clients: One the spot, Octo, Funne

    Duck.Design stands out in the realm of B2B SaaS Marketing agencies with its focused approach on SaaS Product Design. This agency is not your typical marketing firm; it specializes in transforming service businesses by building innovative SaaS Product Ideas. Duck.Design excels in turning concepts into actionable product documentation, a crucial step in gaining a competitive edge in the fast-paced SaaS market.

    Their core services include SaaS Product Discovery, where they refine your initial idea into a market-ready product, and SaaS Landing Page design, essential for validating your concept and gauging market interest. Additionally, Duck.Design keeps track of analytics to consistently enhance your product based on performance metrics and user feedback.

    For businesses seeking ongoing support, Duck.Design’s Ongoing Product Design service integrates seamlessly with your team, focusing on user experience improvements and feature development. In a market crowded with B2B SaaS Marketing agencies, Duck.Design’s unique blend of product design expertise and strategic market positioning makes them a valuable partner for any SaaS business aiming to stand out and succeed.

    Duck Design UI UX

    Duck.Design

    Your brand designs are too important to be left in the hands of unreliable freelancers or expensive creative agencies. Why not hire an experienced, full-time designer who knows you by name and your brand by heart?

    Company
    Industry Focus
    Services
    Company
    team size

    50+

    region

    New York, London, Berlin, Hong Kong, Vilnius

    Best for:

    Small and Medium Companies

    Minimum Campaign Size: $1.000+
    Industry Focus
    Amazon and Startups
    Advertising and Marketing
    Arts
    Entertainment and Music
    Business services
    Services
    Web Design
    Web development
    UX/UI Design
    Logo Design
    Mobile App Development
    Motion Design
    2D/3D Graphics
    Brand Identity
    Minimum Campaign Size: $1.000+
    Duck Design UI UX

    Duck.Design

    Your brand designs are too important to be left in the hands of unreliable freelancers or expensive creative agencies. Why not hire an experienced, full-time designer who knows you by name and your brand by heart?

    Visit Website View Profile

    6. Sociallyin

    Sociallyin

    Location: Atlanta, Georgia | Founded: 2011 | Specialty: Social Media Marketing

    Key SaaS Services: social media strategy and management, community management and listening, content production, paid social advertising, influencer marketing, social selling, data analysis and ROI modeling, AR services

    Notable Clients: NetApp, Incomm, First Trade, Clinical Trial Media

    Sociallyin bridges businesses and prospective clients through the influential platforms of LinkedIn. The agency emphasizes a robust, AI-driven LinkedIn lead generation that scales efficiently, ensuring businesses reach out and resonate with highly qualified leads within their specific niches. Every outreach is engineered with precision, utilizing high-performing data accumulated from thousands of successful LinkedIn campaigns across various industries.

    One of the eminent features of Sociallyin is its ability to streamline connections. Through the Social Selling Automation service, the agency utilizes AI to target and engage decision-makers, drawing them directly into the client’s sales funnel via LinkedIn. The comprehensive process includes creating a custom A/B messaging sequence, real-time reporting, and data-driven campaign strategy enhancements. This ensures that businesses can focus on what matters most – selling, while Sociallyin takes the helm of connecting and engaging potential leads.

    With a LinkedIn Certified Support Team at the core, Sociallyin amplifies its offering, ensuring every campaign is delivered and optimized for maximum impact. The agency offers various plans tailored to cater to diverse business needs and scales. Each plan features prospect outreach, active campaigns, auto follow-ups, AI-driven message organizing, and a dedicated client success team. Premium clients enjoy the VIP treatment, ensuring that their campaigns are not just executed but are the pinnacle of personalization and efficiency.

    Sociallyin isn’t just about automating connections; it’s about automating meaningful engagements that convert. It’s more than an agency; it’s a partner that understands the intricate nuances of social media, transforming every outreach into a potential business opportunity. With a portfolio showcasing significant brands and positive client testimonials, you can expect Sociallyin to be your preferred partner for aiming to unveil social media’s true potential and capacity. For instance, in a nine-month campaign, Sociallyin exceeded the Mellow mindfulness app’s goal by achieving nearly 50,000 fitness app downloads, while also reducing the cost-per-install to $4.67, surpassing the 25,000 download target.

    Sociallyin

    SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.

    Company
    Channels
    Services
    Company
    team size

    50+

    region

    Atlanta

    Best for:

    Businesses of all sizes

    Minimum Campaign Size: $5.000+
    Channels
    Facebook
    Instagram
    LinkedIn
    TikTok
    Twitter (X)
    YouTube
    Services
    Social Media Management
    Influencer Marketing
    Social Media Strategy
    Community Management
    Content Production
    Paid Social Advertising
    Social Selling
    Minimum Campaign Size: $5.000+

    Sociallyin

    SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.

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    7. The Shelf

    The Shelf

    Location: New York, NY| Founded: 2013 | Specialty: Full-Service Influencer Marketing Agency

    Key SaaS Services: influencer marketing (with fraud detection), social media marketing, branding, campaign strategy and planning, whitelisting, performance tracking and analytics 

    Notable Clients: The Smile Generation, Greenvelope, Blued

    The Shelf is a full-service agency that specializes in influencer marketing. Its team creates meaningful connections, experiences, and content for its clients through the unique expertise of professional storytellers worldwide who engage virtually with other professionals in their field. As a company specializing in mobile app marketing, The Shelf knows what it takes to generate downloads. It uses a proprietary natural language processing and machine learning (ML)-powered SaaS platform and a jam-packed toolkit that includes everything from content marketing strategies and creative production down to analytics monitoring. This client portal keeps tabs on how your brand’s influencers are performing and ensures that your content is being consumed as intended. For instance, for their client, a renowned app known for connecting users with businesses, they launched a campaign to promote their new Black-Owned Business Attribute feature. Their strategy involved enlisting influencers to highlight this feature during Black History Month, focusing on both raising awareness and supporting Black-owned businesses amidst the challenges of COVID-19 and economic inequality. The results were outstanding, with a 54.8% engagement rate and clicks exceeding goals by 246%, demonstrating the power of influencer marketing in driving meaningful social and business impact.

    Partnering with The Shelf as a SaaS marketing agency allows you to tap into a host of other marketing services like content quality control, lead gen campaigns, online ads, and social media management, among others. With that said, there is no one-size-fits-all approach to marketing with The Shelf. Its client relationships are tailored to specific business needs.

    The Shelf

    The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to f...

    Company
    Channels
    Services
    Company
    team size

    1 - 10

    region

    New York

    Best for:

    Medium and Small Size Brands

    Minimum Campaign Size: $100.000+
    Channels
    Blog
    Discord
    Facebook
    Instagram
    LinkedIn
    Pinterest
    TikTok
    Twitch
    Twitter (X)
    YouTube
    Services
    Influencer Marketing
    Social Media Marketing
    Marketing Strategy
    Branding
    Minimum Campaign Size: $100.000+

    The Shelf

    The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to f...

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    Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


    8. NinjaPromo

    NinjaPromo

    Locations: London, New York, Dubai, Singapore, Hong Kong, Vilnius | Founded: 2017 | Specialty: Social Media Marketing

    Key SaaS Services: social media marketing, influencer marketing, PPC management, inbound marketing (SEO, content creation including video), affiliate marketing, email marketing, website optimization

    Notable Clients: Bitcoin.com, Dash, Polkadot, Iqoniq, BankSocial, BitForex

    SaaS companies looking to improve their digital presence and engage with their target audience can turn to NinjaPromo’s seasoned marketers to develop a strategy anchored on their unique value proposition (UVP) and customer pain points identified through market research and competitor analysis. NinjaPromo recognizes how critical customer onboarding is to B2B SaaS firms’ growth, offering services such as video production, community management, and mobile app design and development to make self-paced learning and feedback available between providers and users.

    For a new fan engagement platform targeting sports and entertainment fans, NinjaPromo executed a comprehensive campaign, focusing on creating engaging content and increasing brand awareness. Their multifaceted approach included press releases, 24/7 community management, an explainer video, social media rebranding, and influencer partnerships, resulting in a 3x subscriber growth, over 700,000 monthly impressions, and a 250% increase in brand awareness, showcasing the effectiveness of a well-rounded promotional strategy.

    Acting like a wise guide in the complex world of digital marketing, NinjaPromo can kickstart a brand’s digital presence, develop a strategy, create content, and engage with brand fans. They are comfortable working with all major platforms such as Facebook, Instagram, X, YouTube, and LinkedIn.

    NinjaPromo

    NinjaPromo

    Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.

    Company
    Channels
    Services
    Company
    team size

    50+

    region

    London, New York, Dubai, Singapore, Hong Kong, Vilnius

    Best for:

    Enterprise, Small and Midmarket Businesses

    Minimum Campaign Size: $5.000+
    Channels
    AppLovin
    Blog
    Facebook
    Google
    Google Ads
    Instagram
    LinkedIn
    Medium
    Pinterest
    Podcast
    Quora
    Reddit
    Snapchat
    Telegram
    TikTok
    Twitter (X)
    WhatsApp
    YouTube
    YouTube Advertising
    Services
    SEO
    Branding
    Paid Social
    Paid Media
    Web Design
    Social Media
    PR & Outreach
    Video Marketing
    Lead Generation
    Video Production
    Mobile App Design
    Influencer Marketing
    Website Development
    Marketing Subscription
    Blockchain Development
    Mobile App Development
    Community Management
    Minimum Campaign Size: $5.000+
    NinjaPromo

    NinjaPromo

    Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.

    Visit Website View Profile

    9. Huemor

    Huemor

    Location: Pittsburgh, Pennsylvania| Founded: 2011 | Specialty: Website Design

    Key SaaS Services: website and landing page analysis, design, development (for WordPress and Shopify), redesign, conversion rate optimization (CRO)

    Notable Clients: EncompaaS, AlayaCare, Artera, BetterCloud

    Your SaaS website must be compelling, modern, and intuitive to attract customers. Huemor helps clients create memorable online experiences with its unique approach to web design that’s meant to outshine the competition. Its simple, transparent, and customer-centric processes attract clients to its services. The company boasts that over 54% of clients report longer website lifespans. Its partners also reportedly experienced growths of over 94% in conversions and over 91% in generated leads after their website redesign projects.

    Take the word of Will Weinraub, the product marketing head for net2phone, an IDT technologies subsidiary providing innovative VOIP services for small-to-mediumsized brands. He chose to work with Huemor because of its approachable nature and stellar portfolio. net2phone, which had difficulty communicating its unique and innovative solutions, soon had a modern and interactive website that increased leads by 1348%.

    Huemor_Logo_Black

    Huemor

    Huemor helps businesses like yours earn more customers, differentiate from competitors, and recruit top talent with their websites.

    Company
    Tech
    Services
    Company
    team size

    50+

    region

    3706 Butler St, STE 202 Pittsburgh, PA 15201

    Best for:

    Small Business, Midmarket, Enterprise

    Minimum Campaign Size: $50.000+
    Tech
    MySQL
    MongoDB
    PostgreSQL
    HTML
    CSS
    JavaScript
    PHP
    Python
    Ruby
    Java
    Services
    Conversion Rate Optimization
    Website Redesigns
    WordPress Websites
    Shopify Websites
    Ongoing Website Support
    Minimum Campaign Size: $50.000+
    Huemor_Logo_Black

    Huemor

    Huemor helps businesses like yours earn more customers, differentiate from competitors, and recruit top talent with their websites.

    Visit Website View Profile

    10. Inturact

    Inturact

    Location: Houston, Texas | Founded: 2006 | Specialty: Full-Service Marketing

    Key SaaS Services: SEO content strategy and writing, off-page SEO outreach and link building, paid advertising management, product positioning and analytics analysis, onboarding management, website design and development

    Notable Clients: StealthSeminar, Keen, Hellopeter, EZTrackIt, SmarterSelect, Raaft

    Inturact provides consultation and full-service B2B SaaS marketing services designed to increase reach, engage customers, and drive revenues. Onboarding optimization—review, design, and content development—may be its flagship service. However, the agency also offers growth services, including business audit and growth support through its user interviewers, sales outreach pros, data analysts, writers, search engine optimizers, web designers, and developers.

    Inturact has worked with several clients, including StealthSeminar and Keen. StealthSeminar, a B2B SaaS automated webinar platform, saw a 33% increase in monthly customers by following Inturact’s advice to switch from an upfront payment acquisition model to an optimized free trial acquisition model. Keen, an event data management software, witnessed a healthy 50% organic growth (blog traffic) boost after working with Inturact’s marketing experts.


    11. Metric Theory

    Metric Theory

    Location: San Francisco, California | Founded: 2012 | Specialty: Digital Marketing

    Key SaaS Services: paid search and social, programmatic advertising (connected TV and podcast networks), mobile app advertising, product feed management, eCommerce management, social media management, fraud and brand safety, video content production 

    Notable Clients: Paycor, Getaround, Zenefits, ServiceMax, Optimizely, Workday Adaptive Planning

    If you’re looking for a performance digital marketing agency that has managed over $500M in client ad spend, Metric Theory is the best B2B SaaS marketing agency for you. With more than 400 notable clients like GoFundMe, Lyft, and Too Faced, you can be sure that your advertising dollars are in good hands. It has globally established partners in programmatic media (including outdoor advertising, including Quantcast), audience management (like Tealium and LiveRamp), verification (data privacy compliance like Bombora), search (marketing intelligence such as Integral Ad Science), account-based marketing (DemandBase and Terminus), and lead (Integrate) and tag (Marketo Measure) management. You can track and view your campaign’s performance and analytics (during pre-launch test and live) through the agency’s Compass dashboard.

    One featured client, Team Snap, discovered that when Metric Theory took over their paid media platforms like YouTube and AdWords, the app’s B2B leads increased by 300%. As a result, the app, which targeted sports teams, could acquire new customers and increase the rapid adoption of its platform.


    12. SmartBug Media

    SmartBug Media

    Location: Newport Beach, California | Founded: 2007 | Specialty: Full-Service Digital Marketing

    Key SaaS Services: inbound marketing, sales enablement, eCommerce marketing, web CMS, creative and branding

    Notable Clients: Topia, UNiDAYS, Quotit

    SmartBug Media is a customer lifecycle marketing agency that helps its clients increase qualified leads and revenue, optimize resources, and align marketing and sales by setting up an ROI-focused digital marketing infrastructure. Its SaaS experts take your UVP and focus on your target vertical to formulate an effective demand-generation strategy. They then simplify and streamline your tech stack through automation and integration as well as make your SaaS brand stand out with persona-targeted content. Moreover, the agency customizes a sales enablement plan, which synergizes your marketing and sales team in converting the right leads at the right time. SmartBug harnesses the capabilities of HubSpot throughout the process, from content management to tech migration and customer success.

    One of their featured clients, Spotlight, had difficulty activating free trials for their cloud-based SaaS solution to fix SQL Server environment issues. As a highly technical app, Spotlight relies on leads experiencing the free trial environment to sign up as committed customers. SmartBug created automated workflows to help convert these leads, resulting in a 39% MQL-to-SQL conversion rate and a 159.25% revenue increase.


    13. Bay Leaf Digital

    Bay Leaf Digital

    Location: Bedford, Texas | Founded: 2013 | Specialty: FullService Digital Marketing

    Key SaaS Services: content marketing, analytics, PPC and retargeting, SEO, social media marketing, HubSpot management, website maintenance and refresh

    Notable Clients: MeazureUp, Emissary, Sapience Analytics, Text2Drive, TrueFort

    Bay Leaf Digital believes your SaaS analytics is a gold mine. Its analytics professionals study traffic, conversions, quality, and cost to help clients increase their MRR (monthly recurring revenue). The agency helps halve your lead generation costs and double your conversion rates by looking at your goals and product-market fit. This way, its team can craft a suitable marketing plan and identify your priorities, including positioning your content and offers to the appropriate job roles and businesses.

    One of the featured case studies on its website involves helping Acctivate connect and automate its email marketing and CRM platforms to increase websitequalified leads while effectively managing the time of the sales and marketing departments. Monthly promos, thought leadership guides, and videos created interest among 24% of formerly dormant but retargeted leads, eventually earning the inventory management software provider over $61,000 in revenues in three months.


    14. Wallaroo Media

    Wallaroo Media

    Location: Provo, Utah | Founded: 2012 | Specialty: Full-Service Digital Marketing and Advertising

    Key SaaS Services: paid advertising, organic marketing, campaign management and analytics, design (web and app design and development, photography, videography)

    Notable Clients: Zark, BambooHR, TaxBit

    Wallaroo Media started as an SEO and content marketing agency that rapidly evolved into a leading full-service digital marketing provider, helping B2B SaaS companies scale through brand awareness campaigns and online ad optimization. The agency specializes in creating paid ads for companies of any size but also offers assistance in creatives and relationship-building with investors and creditors.

    It helped Acorns, an app that automatically invests your spare change, reach the right market using Facebook and Twitter, resulting in the app being named Mashable’s #1 App of the Year in 2014.


    15. Cobloom

    Cobloom

    Location: London, UK | Founded: 2016 | Specialty: Growth Marketing

    Key SaaS Services: inbound marketing, sales enablement (HubSpot CRM and sales tools implementation), customer success (insights, referral strategy)

    Notable Clients: Cisco, Hotjar, Insightly, Pipedrive, QuestBack

    Take out the guesswork of growing your SaaS company with Cobloom‘s expertise and experience. As a team of former bootstrapped SaaS founders who have successfully sold their own SaaS startup, the Cobloom team knows what it takes to grow a SaaS company until investors take notice, fund it, and eventually buy it. Cobloom generates thousands of qualified and engaged leads to help SaaS companies achieve the next level of success. As a HubSpot partner since 2013, the agency uses this marketing automation platform to implement full-funnel marketing for clients.

    Like a security software company that went from 0 to 10,000 organic leads in two years, you can achieve measurable exponential growth. Or, if you’re struggling with getting the right leads, you can follow Scale’s example. The resource management software struggled with getting new customers to sign up, and Cobloom helped them lower their CPA while increasing their lead quality in just under 31 days.


    16. SimpleTiger

    SimpleTiger

    Location: Sarasota, Florida | Founded: 2006 | Specialty: SEO & PPC

    Key SaaS Services: SEO, market analysis, PPC management, analytics, ad creative

    Notable Clients: JotForm, VNTANA, Bidsketch, Segment, Unsplash

    SimpleTiger is the best B2B SaaS marketing agency for companies looking to grow their SEO and PPC initiatives. Clients trust the agency to rank pages and increase site traffic, thanks in part to its proprietary AI & data intelligence platform. At the same time, its team uses nearly two decades of industry experience to build you a roadmap based on the organic growth levers and potential impact identified by research. JotForm, a leading online form-building platform, saw a 50% boost in website traffic and a 120% increase in conversions with the agency’s help. JotForm experienced a 597% increase in traffic to its primary target page when SimpleTiger raised this client’s site ranking to the 1st page of Google Search Results within two months of their engagement.


    17. Kalungi

    Kalungi

    Location: Seattle, Washington | Founded: 2018 | Specialty: FullService Digital Marketing

    Key SaaS Services: GTM strategy and workshop, SEO and content marketing, paid media, design and branding, website development  

    Notable Clients: CPGvision, triValence, Aware360, Patch, Zippity, iControl, Beezy, Ascend

    Kalungi provides distinct marketing strategies for B2B SaaS companies that want to experience T2D3 (triple, triple, double, double, double) growth. T2D3—a term coined by prolific investor Neeraj Agrawal in 2015—refers to the trajectory of successful tech startups, which tripled their annual revenue for two consecutive years and doubled it in the next three. When you partner with Kalungi, you receive full-stack, instant support through any stage of marketing maturity. Clients also get access to its OKR (Objectives and Key Results) management tool to view priorities and progress at a glance. The app sends weekly executive summaries to your inbox. As Arrowstream can attest, Kalungi could quickly assemble its “army of experts to work on various aspects of a brand’s marketing operations. The agency drastically increased the pace of this food service supply chain software provider’s initiatives, some of which started two years before it asked for the agency’s help. They include fixing Arrowstream’s website and aligning marketing campaigns with sales goals to hasten their launch. The company CEO noted that amid the changes, his LinkedIn account’s supply-chain followers grew 50% in one month.


    18. Tilt Metrics

    Tilt Metrics

    Location: Boston, Massachusetts | Founded: 2014 | Specialty: Paid Ads and SEO

    Key SaaS Services: PPC management (paid search and social), SEO, social media management, ad creatives production, website optimization

    Notable Clients: Ingram Micro, Astra, MojoTech, CloudApp, Sigura

    Tilt Metrics is a boutique marketing agency that focuses on helping B2B SaaS companies generate awareness, build trust and authority, and convert qualified prospects. To do this, they leverage SEO and paid media.

    While LinkedIn is generally regarded as the main platform for B2B brands, the agency believes you can reap benefits from applying its automated features for lead generation campaigns on Facebook, YouTube, Google, LinkedIn, and Instagram. For example, if you want to use Facebook and Instagram, Tilt Metrics can create ads to drive signups on demand. Then, to ensure that you make the most of the new traffic, its team can also assist with conversion rate and landing page optimizations.

    The company’s results speak for themselves. From helping clients validate their minimum viable products (MVPs) to lead generation, Tilt Metrics has used paid search and social ad campaigns in various effective ways. For example, when Astra, an automation platform for money transfers, approached them to increase mobile app signups, the agency managed not only to get more signups but also to reduce costs. Tilt Metrics did this by focusing on audience targeting, messaging, and ad creatives. The result — 10,000 signups at half the price.

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    19. Refine Labs

    Refine Labs

    Location: Boston, Massachusetts | Founded: 2018 | Specialty: Full-Service Digital Marketing

    Key SaaS Services: Demand generation, content and creative, campaign testing and forecasting, performance measurement 

    Notable Clients: Clari, Zappi, Centripetal, Yellowbrick, Loxo

    While other agencies focus on MQLs, Refine Labs believes in beefing up your pipeline, sales velocity, and revenue while reducing your cost per acquisition to scale your growth. Refine Studio has developed over 2,000 creative strategies and produced over 60,000 brand assets over 15 digital channels through a scalable testing framework.

    Its demand generation model follows the create-capture-convert process. You can track how the agency grows your pipeline from initial experimentation and forecasts growth. Better yet, tap into the free or paid version of Refine Labs’ The Vault, a collection of reports on the agency’s insights into working with over 200 B2B companies. Users can view outlines of campaigns—from strategy to execution and performance outcomes—and playbooks (process templates) and receive weekly group coaching and event invites.

    Revenue operations management solution Clari saw a 64% rise in sales win rates, a 67% reduction in advertising cost of acquisition, and a 36% drop in cost per sales-qualified opportunity when Refine Labs applied a new narrative for its ad campaign. The agency amplified messages and creatives on how “revenue leak” can be solved through its new product, RevCG (Revenue Collaboration and Governance).


    20. HeyDigital

    HeyDigital

    Location: Tallinn, Estonia | Founded: 2018 | Specialty: Digital Marketing and Advertising

    Key SaaS Services: paid media, ad creatives, growth consulting 

    Notable Clients: Pitch, Wiza, PostHog, Sprig, Writesonic

    Hey Digital helps SaaS companies profit from digital marketing and paid advertising initiatives by increasing CRO. Their marketing experts will help you increase revenues by entering new acquisition channels—such as Product Hunt, Dribbble, Capterra, Quora, and Reddit, increasing your free trials and demos, and improving your PPC campaign targeting. Hey Digital also conducts voice-of-customer research and A/B testing to produce impactful copy that will convey your value proposition. Moreover, Hey Digital has an in-house creative director, motion graphics designer, and senior copywriter to take care of your script, storyboarding, talent sourcing, and production for video ads. You can communicate with its team and get campaign updates via Slack and Unbounce.

    One client they’ve proudly helped was SocialBee, a social media management platform. Hey Digital increased booked demos by 653%, free trial sign-ups by 623%, and eBook downloads by 115%.


    21. Heinz Marketing

    Heinz Marketing

    Location: Redmond, Washington | Founded: 2008 | Specialty: B2B Marketing & Sales Acceleration

    Key SaaS Services: target market consulting, resources and technology assessment, campaign and program strategy, content and messaging development, metrics and KPI refinement, sales cycle optimization, industry insight and research

    Notable Clients: PathFactory, MW Industries, WhatCounts, Market Leader

    Heinz Marketing provides a predictable pipeline for clients struggling with their sales. The agency gears campaign messaging toward buying committees, the decision-makers in the B2B software-purchasing journey. Its experts audit your tech stack and sales process to ensure leads have a consistent experience from your marketers and salespeople. Its team then crafts a content plan that will demonstrate your thought leadership after conducting sales call audits and in-depth customer interviews.

    Mike Andrews of The City, Zondervan’s web-based platform for churches, attests to the hands-on and results-driven team in Heinz Marketing. With the agency’s help, they grew their sales and increased their market share.


    22. NoGood

    NoGood

    Location: New York, NY | Founded: 2016 | Specialty: Growth Hacking

    Key SaaS Services: competitor and market analysis, paid search and social advertising, SEO and content marketing, performance branding, email, video, and SMS marketing 

    Notable Clients: ByteDance, Invisibly, CheckSammy, Unspun, Rivet

    NoGood is famous for being the growth agency responsible for the rise of TikTok, ByteDance’s global social media platform, which debuted in the US. It’s no surprise that ByteDance asked them to grow Lark—its next-gen workspace for teams that offers a suite of office collaboration tools—in America.

    As an agency specializing in growth hacking, NoGood combined inbound marketing, SEO, and content marketing to deliver 879% organic traffic, a 69% sign-up rate, and 38% funnel efficiency. NoGood uses a data-driven experimentation framework to create high-impact, low-cost strategies that establish customer retention. So for Lark, the agency ran a content consumption analysis to identify high-intent themes and topics and built a dashboard showing a lead lifecycle with content consumption (by content piece, medium, and source). Most importantly, NoGood redesigned Lark’s website for CRO, adding an automated meeting scheduling feature.


    23. Single Grain

    Single Grain

    Location: Los Angeles, California | Founded: 2009| Specialty: Full-Service Digital Marketing

    Key SaaS Services: SEO and content marketing, paid advertising, social media marketing, podcast marketing

    Notable Clients: Lever.co, Amazon Alexa, Twenty20

    Single Grain has become a trusted partner of enterprise SaaS firms in designing highly effective growth marketing funnels while maximizing their marketing budget. The agency supports companies with conversion rate optimization and high-converting content development to help them succeed like it did, having once been a $2 SEO agency in 2014. Single Grain’s multi-channel advertising expertise covers LinkedIn, Amazon, Hulu, and other platforms where your ideal buyers are likely to congregate and engage.

    Take the case of Nextiva, a unified business communication SaaS suite that attracted leads but at the cost of unoptimized ad spending. Working with Single Grain helped them reduce cost-per-lead by 41.37%, while at the same time increasing the quality of leads.


    Why Hire a B2B SaaS Marketing Agency?

    B2B SaaS marketing agencies are experts in the skills needed to market SaaS products successfully. They have in-depth industry knowledge and the right strategies to convert your customers. One of the top pain points of every SaaS is high churn rates. Customers try out the products but never convert into paying customers. Another big challenge is discovery. With the crowded space, customers must be able to discover your solution and determine if it's the perfect fit.

    Reaching the right customers, converting them, and retaining their business are the primary marketing goals of any SaaS business. A great B2B SaaS marketing agency must know lead generation, SaaS CRO, SEO, SEM, pricing strategies, social media marketing, and other related skills. You shouldn't hire an inexperienced SaaS marketing agency, or you risk having your SaaS fading into oblivion.


    How to Choose the Best B2B SaaS Marketing Agency?

    Finding the right B2B SaaS marketing agency may feel challenging, given the number of well-qualified players in the field. While it can be tough to choose, it's possible when you consider the following factors:

    Factors for Choosing B2B SaaS Marketing Agency

    Your requirements

    B2B SaaS marketing agencies have different specializations. Identifying your marketing goals or problems will allow you to determine the specific services your company requires. As a result, you can narrow your search to companies with solutions for those issues. While some offer full-service marketing, if you only need a specific requirementsuch as lead generation or performance marketingyou are better off going to specialists whose expertise can give you the desired results.


    Your budget

    Budget is a primary consideration when deciding to work with an agency. It depends on the scope of work and the timeframe—will it be a one-off project or a long-term partnership? Understanding your goals will help you stick to your budget when selecting an agency. Weigh the risks and gains. Allotting a higher budget may be wise if the expected outcomes exceed the risks of leaving current marketing challenges unattended or handling them without expert help. 

    To give you an idea, most marketing budgets are worth 10% to 30% of a B2B SaaS company’s annual revenue. The allocation depends on your business size and growth stage. Clickstrike says the budget would be around 20% to 30% of one's annual revenue for most small starting firms, 10% to 20% for midsize companies, and 10% to 15% or higher for more established organizations.

    To translate this in dollar amounts, startups typically earmark around $25K to $75K monthly in digital marketing spend in the early stages, according to DataDab. This budget can rise to between $50K and $150K monthly during the mid/post-product market fit stage. Meanwhile, the amount can range from $100K to $500K monthly in the latter stages of high-growth startups.

    Moreover, consider the payment terms. Request a proposal listing detailed costs and ensure you understand how they charge for each service to avoid surprise expenses down the line. Some agencies agree on a pay-per-performance model, which assures that they will exhaust all means to deliver results.


    Your current team

    If you already have an existing marketing team, assess if the agency you're getting will complement or replace some your team’s functions. It's also best to engage a marketing agency if your internal marketing team has had previous—and productive—collaborations with external marketing experts.

    Find out your prospective partner’s marketing approach to establish if it aligns with your company’s culture and expectations. What are its strategy development process and success metrics? The agency’s answer will help you understand how they will work to achieve your goals and their performance or progress-tracking methods.


    Your tech stacks

    Working with an agency will involve several platforms or software you must be willing to adopt or pay for as part of its overall service. If you have existing ones, consider if they will use them. If they won't, then you must determine if it's a deal breaker for you or not.


    Their reputation

    Before choosing a B2B SaaS marketing agency, research their past works and ask around. Verify that what they post is accurate and look for a display of expertise. You don't want to work with the wrong agency that can harm your SaaS growth.

    Besides thoroughly reviewing each agency's website for details on services, pricing, past clients, and projects, ask the agency for testimonials from previous or current clients. Look for collaborations involving issues similar to yours and the solution provided by the agency. You can also visit review sites such as TrustRadius, G2, Capterra, Trustpilot, Gartner, GoodFirms, SoftwareSuggest, SourceForge, and PC Mag.


    Their experience in the B2B SaaS niche

    The agency must have experience using B2B SaaS marketing products and services. Familiarity with tools for specific and various aspects of marketing—such as customer segmentation, social listening, PPC optimization, and others—will allow you to confidently adopt their advice in planning, developing, and executing your marketing campaigns. Also, research their track record for supporting the scalability of their clients’ marketing gains.


    Their SaaS marketing expertise

    Know your prospect's skill set to ensure it's capable of fulfilling your account-based marketing (ABM) goals in the B2B space. ABM doesn't employ the "interruptive" tactics used in traditional outbound marketing, such as cold calling and direct mail. Instead, it harnesses tech tools that provide you with data for targeted messaging to entities or individuals in organizations that can bring in the most revenues for your company.

    Check the agency's online presence to see if they have articles or posts addressing the pain points your business or niche is experiencing. Some common industry challenges include promoting complex products, standing out from the competition, qualifying leads, and navigating the bureaucracy in enterprise-level SaaS. Evaluate their suggestions and case studies—including client comments—to estimate the likelihood of success if you hire them to solve your problem.


    The Future of SaaS Marketing: AI, Machine Learning, and Beyond

    47% of businesses expect marketing heads to have a more direct role in driving revenue and growth, according to "The B2B Benchmark Report 2023" by LinkedIn and Ipsos. Under pressure to prove ROI in less time, 2 in 5 CMOs must figure out how to incorporate new tech—such as AI and ML—into their marketing mix. The study adds that AI usage ranks second among the CMOs' top challenges behind client acquisition and before boosting customer engagement.

    However, findings by the Marketing Institute showed that marketing teams have forged ahead despite qualms and uncertainties. 64% of surveyed marketers said AI is critical to their success this year. 98% confirmed they’re already using it—either included it in their workflows or experimented with tools. In what ways will AI transform the way B2B SaaS companies do marketing?

    • Redefinition of marketing roles

    42% of CMOs in the LinkedIn-Ipsos report said that the future belongs to team members who are eager to adopt new technology. Experts say that AI will replace marketers with mediocre skills. However, it will enhance the output of professionals who combine deep industry research with the appropriate brand tone and their customer’s “buy language.”

    Thus, we can expect a rise in the demand for knowledge in delivering AI-driven content generation, segmentation, multi-channel automations, analytics, predictive scoring, and business intelligence. 

    • Necessity of prompt engineering

    The output of AI software will depend on accurate instructions or prompts. Thus, marketers must learn to prompt the tool or feature to get high-quality content or the answers they need.

    • Optimization to stand out amid the rise of zero-click search

    With Google's rollout of Search Generative Experience, users aren't likely to click search result links immediately because they can see an overview of answers to their query on top of the SERP. However, Google will recommend relevant pages if users need more information. Thus, competition will intensify for brands to be included among those suggested web pages. Marketers must optimize for featured snippets—which directly answer common industry questions or your target audience’s common queries—mobile, and omnichannel content distribution.

    • Ethical AI adoption

    Malicious parties may use AI to tarnish the reputation of competitor brands. Marketing team leaders will invest in social listening solutions for brand monitoring and sentiment analysis to detect and deal with messages that can harm the brand image.


    The Evolution of SaaS Marketing: Trends to Watch in 2024

    A CloudEagle report revealed that finance departments have had to reduce software spending by as much as 30% amid the global economic slowdown and to keep more money flowing into—than out of—their businesses. Unfortunately, sales, customer success, and marketing teams are reportedly notorious for accumulating unused apps within a year of acquiring them. The study explained that these teams purchase new apps for immediate requirements and then change tools when faced with new developments.

    How will B2B SaaS marketing look in 2024 as companies tighten their belts and take longer to convert

    1. User experience will continue to be the top priority.

    Siege Media's 2024 SaaS Marketing Trends Report says that positive user experience on a SaaS brand's website will continue to drive page sessions and conversions. Customers and search engines will continue to look for these elements:

    Elements Enhanced User Experience

    • Sticky navigation

    More companies will adopt sticky navigation on their websites. Sticky navigation refers to navigation bars or menus that stay at the top of the page whether you scroll down or up, giving you easy access to other pages at any time.

    86% of SaaS organizations already use this website design on their home pages, while 79% of SaaS blogs follow this navigation type.

    However, user research and best practices will determine whether a sticky header will be effective for your website. Online stores and webpages with lengthy text content will benefit the most from sticky navigation. Also, you must know the menu items most commonly used by your customers and target audience. Simple and concise labeling will prevent the sticky bar from distracting users. 

    • Improved core web vitals

    SaaS businesses are expected to invest in faster webpage loading, content scannability, and interactive elements to satisfy B2B leads and clients who spend most of their waking hours in front of computer screens. Only 51% of SaaS corporate homepages have a passing CWV (core web vitals) score. 

    In addition, more industry players will also consider accessible design development or making a website easy to use for people with visual, hearing, or physical disabilities.  

    • AI features

    Siege Media expects more industry players to promote (49%) or expand (64%) the AI capabilities of their offers.

    • Integrations

    93% of SaaS outfits already offer API integrations for seamless access to high-profile systems, such as Salesforce, HubSpot, Slack, and Jira.

    • Optimization for mobile

    You can't ignore mobile accessibility even if the B2B SaaS clientele works mainly on desktop devices. Over half of consumers use their smartphones to read their emails. Moreover, Google SERPs list mobile-responsive websites first.

    • Emphasis on content marketing

    B2B SaaS companies will sustain and build on popular content marketing formats, such as eBooks and articles discussing the "Best X" software type, "Alternatives to (x)," and "Brand X vs. Brand Y" (comparison of two or more software).


    2. Pursuing new opportunities will intensify.

    B2B SaaS teams will identify marketing gaps and opportunities in the following after determining what their current business trajectory is. Based on Powered by Search's 4 Futures Model, your brand status can be stalling, sustaining, scaling, or soaring. Here’s a chart with a description of each status and recommended actions:

    Stalling

    Sustaining

    Scaling

    Soaring

    Declining growth (being outpaced by rivals, paused projects, missed goals) due to market changes and budget cuts

    Barely hitting targets and struggling to keep up with competitors

    Consistently hitting growth targets

    Surpassing targets (among the market's top performers)

    Paid media – audit your buying journey

    SEO - evaluate content for timeliness and value, searching for keywords and CTAs that convert

    Paid media – audit your buying journey, landing page experience, and nurture sequences

    SEO – audit website traffic based on keyword selection, improve blog architecture

    Paid media – slowly increase one’s budget to place ads on more channels

    SEO – aim to rank for lower search volume terms, capture more relevant long tail search terms

    Paid media – conduct sentiment monitoring, update messaging to address current pain points

    SEO – update and refresh high-value posts

    Demand generation – stay in touch with sales and customer support to determine the fastest-closing leads and which of them have the highest lifetime value

    Regardless of your business trajectory, the 4 Futures Model suggests:

    • SEO: optimizing blog design for conversions
    • Paid media: conducting incremental (A/B) tests on campaigns
    • Demand generation: re-engaging customers through email marketing

    Final Thoughts

    Hiring a B2B SaaS marketing agency is your best course of action when you're experiencing low-quality leads, poor conversions, lackluster revenues, and a virtually unknown brand. With tons of experience and expertise developed by helping numerous SaaS companies, these agencies can produce the results you've been dreaming of. They can help catapult your SaaS to a broader audience and pave the way for massive growth.

    Frequently Asked Questions

    What is B2B SaaS Marketing?

    B2B SaaS stands for business-to-business software-as-a-service. It refers to cloud-based software used by businesses to run various tasks like CRM (customer relationship marketing), bookkeeping & accounting, office productivity, and other work-related functions. Thus, B2B SaaS marketing is applying data-backed strategies to create a demand for SaaS products through the internet.

    What is a SaaS Marketing Agency?

    A SaaS Marketing Agency is a group of marketing experts specializing in specific marketing activities designed to grow your SaaS company. SaaS, particularly B2B SaaS, rely on targeted marketing activities such as growth marketing, lead generation, and conversion rate optimization (CRO) to reach the right audience and grow their subscribers. 

    What does a SaaS marketing team do?

    B2B SaaS marketing teams cover the following tasks:

    • Brand marketing: uses storytelling to position the company as a thought leader
    • Product marketing: differentiates the brand's product and its core attributes in a saturated market 
    • Social media marketing: amplifies brand messages and engages with audiences through LinkedIn, Instagram, and TikTok
    • Content marketing: producing articles, blogs, webinars, tutorials, and eBooks
    • Email marketing: sending newsletters, personalized communications, and drip campaigns
    • Creative: managing and implementing a consistent brand style; designing, managing, and distributing brand assets (illustrative and video content)
    • Growth marketing: studies analytics and insights from various channels to understand consumer choices and experiment strategies in conjunction with the sales team
    • Field marketing: conducts iterative testing for user engagement and retention techniques (meeting potential customers in their place of business or conferences)
    • Affiliate marketing: establishing affiliate partnerships offering added value to current clients
    • Loyalty marketing: post-purchase engagement to usher in positive reviews, referrals, and upsells

    How much does SaaS marketing cost?

    Payments will typically depend on the services and timeframe required to meet your goals. Agencies can charge fixed hourly rates ($100 to $250 or higher) or flat monthly fees ($1,000 to $50,000). Also, some marketing firms offer individual or piecemeal services. For instance, strategy development or web design alone can cost over $20,000.

    What are the most effective SaaS marketing techniques?

    Some of the best SaaS marketing strategies include:

    • PPC Campaigns
    • Content Marketing
    • SEO Marketing
    • Free trials and discounts
    • Referral incentives
    • Feature on SaaS review sites
    • Affiliate Marketing
    • Email Marketing
    • Social Media Advertising
    About the Author and Expert Reviewer
    Geri Mileva, an experienced IP network engineer and distinguished writer at Influencer Marketing Hub, specializes in the realms of the Creator Economy, AI, blockchain, and the Metaverse. Her articles, featured in The Huffington Post, Ravishly, and various other respected newspapers and magazines, offer in-depth analysis and insights into these cutting-edge technology domains. Geri's technological background enriches her writing, providing a unique perspective that bridges complex technical concepts with accessible, engaging content for diverse audiences.
    Djanan Kasumovic
    Expert Reviewer