Popular Pays is not so much shifting away from influencer marketing, as it is redefining what an influencer marketplace can be. In the early days of marketplaces, the criticism was that there was too much emphasis on reach and engagement, not enough on relationships or authenticity.
Traackr
If the history of influencer marketing could be measured on a geological timescale, Traackr is a company that’s been around since the early Paleozoic
Influencity
Back in 2014, influencer marketing was an entirely different beast. To put it in...
#paid
#paid is Software-as-a-Service, but doesn’t publish their pricing. This is because access to the platform gets you access to everything: there aren’t different levels of subscription. Instead, pricing is customised for each customer based on a few different variables, so you’ll need to contact their sales team directly for a quote.
Fourstarzz
One of the great promises of influencer marketing was its potential to be an equalizing...
inzpire.me
It might be time to rethink the descriptor “Influencer Marketplace.” Or, at least...
Collabary
At first glance, Collabary’s unlikely history is a strange one. Without doing any...
Aspire (formerly AspireIQ)
A funny thing happened on the way to influencer marketing becoming a big deal. See, the practice of influencer marketing itself
SocialBook
There are many platforms that include YouTubers/ in their database of influencers, but...