Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Digital Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Disruptive Advertising, SmartSites, and Moburst undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Digital Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Digital Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like Disruptive Advertising, SmartSites, and Moburst:
Google is second to none when it comes to search engine competitors. Current data shows that the platform holds 83.49% of the search engine market, and its popularity among users worldwide has prompted marketers to leverage its advertising platform, Google Ads, for their marketing efforts.
While some companies can easily navigate Google Ads, others struggle and jeopardize their chance to broaden their reach and gain potential customers online. This is where Google Ad agencies come into play. These agencies assist companies in using the platform to reap its benefits and achieve business success.
In this article, we will discuss the 27 Best Google Ads Agencies in the market right now and help you find the best one for your business.
Best Google Ads Agencies for 2024:
1. Disruptive Advertising
Best for: Businesses of all sizes
Notable clients: Adobe, KPMG Spark, Extra Space Storage
Location: Pleasant Grove, USA
Year founded: 2012
Pricing: $100 – $149 per hour / Minimum spend of $5,000 per project
Disruptive Advertising is one of the top Facebook ads agencies, but they can also help you with Google Ads. As a Google Ads Premier Agency Partner, they’ll collaborate with you to understand your business goals and how these will impact your customers. Using your target audience, offers, budget, and the power of machine learning, they’ll increase efficiency and grow your Google Ads campaigns.
As a Google Partner, DA receives special training and support. They’ve used this advantage for years to train a team of experts in Google Shopping and Feed Management. Recently, they were recognized as finalists in two categories in the Google Ads Premier Partner Awards: App Growth and International Growth.
The award-giving body celebrates the top digital marketing agencies and how they help clients with Google Ads. Because of their creativity and innovation, DA has developed unique ways to make the most of Google’s advertising tools.
Google Ads Premier Partner Award
What is great about Disruptive Advertising is its mission to help businesses flourish. They will review your PPC account for free and provide valuable insights whether you work with them or not. These reviews identify holes in your digital marketing strategy so the DA team can assist you in attracting the right audience for your business.
Why Choose Them?
If you decide to work with DA as your PPC advertising partner, you’ll get to meet the team and see firsthand the critical points they can optimize to enhance your PPC strategy. The DA team will also walk you through their workflow. They will take charge and use their expertise to give your business more leads, sales, and amplified brand awareness.
As a leading PPC advertising agency, Disruptive Advertising always fine-tunes its strategies to ensure people looking for your products and services can easily find you. Their team uses pioneering strategies across your website and campaigns to attract and guide potential customers through every step of their buying process. They use various paid search platforms to cover all stages of customer engagement.
When customers switch from “traditional” Google Shopping to Disruptive Advertising strategies, they see an average 34% increase in revenue and profitability. Customers who engage in DA’s Feed Management services, experience an additional 25% increase in revenue and profitability on average. This substantial boost comes from improving the relevance and overall quality of the product feed’s data.
Usually, businesses take either a fully automated or completely manual approach to Google Shopping and Feed Management. However, Disruptive Advertising prefers a hybrid approach because they believe that it’s the most effective. Instead of seeing things in just black and white, their PPC experts embrace innovation and leverage available data by utilizing advanced technologies from Google.
What sets DA apart is the human touch they bring to their strategies. They blend automation with the team’s intuition, creativity, and instincts, giving them a competitive edge. Thanks to Disruptive Advertising’s out-of-the-box strategies, Google Shopping often becomes the main traffic source and customer acquisition engine for companies within the first three months of engagement.
Case Study and Approach
Disruptive Advertising has helped hundreds of companies optimize their advertisements. Bunny James Boxes is just one that DA helped unlock real results for. The company performed well on Amazon, but it struggled to boost sales through its website and faced challenges with inconsistent and reactive email programs. Hoping to increase website sales and diversify from Amazon, they partnered with DA.
As a solution, the agency’s PPC team initiated paid search and email campaigns. The paid search campaign focused on optimizing the shopping feed and used smart shopping as a tool for buyers to easily navigate the platform. In addition, keyword testing and the inclusion of high-volume keywords on new titles on the platform ensured that Bunny James Boxes ranks high in web searches.
Other strategies employed by DA for Bunny James Boxes include the addition of proper attributes, ad copy testing, A/B testing landing pages, restructuring of their search campaign, and ensuring accurate conversion tracking for all KPIs.
On the other hand, the email search campaign focused on the optimization of automation and campaigns. Moreover, popups that follow best practices for timing and messaging an optimized “Welcome Series” were also implemented. Other strategies that were used include content hierarchy to drive clicks, clear CTAs, and email campaigns that are sent during the holiday rush and gifting season. All of these strategies are meant to gain more clients for Bunny James Boxes.
Both these campaigns generated positive results for Bunny James Boxes. For instance, the paid search campaign increased the company revenue to $126,000 while maintaining their objective of 2x ROAS or an increase of 329% YoY. The strategies utilized in the campaign also added over 25,000 new users to the platform.
Meanwhile, the email campaign generated $27,617 in revenue for the platform. This is a 393% increase YoY. The company also recorded an additional 1,860 new sign-ups.
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
50+
Utah
Best for:
Businesses of all sizes
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
2. SmartSites
Best for: Small and Medium Size Businesses
Notable clients: US Framing, New Jersey Institute of Technology, Nationwide Merchant Solutions
Location: Paramus, USA
Year founded: 2011
Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project
SmartSites was launched more than 10 years ago by two brothers. Not only do the founders share the same parents, but they also have a passion for the digital world. During their 10+ years in business, they’ve helped clients all across the world to drive more traffic. In addition to SEO, web design, and digital PR, they can also help businesses with PPC campaigns.
SmartSites offers comprehensive Google Ads management to drive the right visitors to your site. Their thoughtful, data-driven strategy considers each client’s unique business needs. Whether you are just learning about PPC ads or have an existing campaign, SmartSites will help you get better results with their high-quality solutions.
The award-winning agency, recognized for the seventh time on the Inc. 5000 List, will ensure your business is visible to potential customers when they search for your product. They aim to make your ads appear at the optimal times and on the right devices. With their precision targeting, your company can target customers by demographics, gender, age, socioeconomic status, household income, zip code, operating system, and more.
Why Choose Them?
Their team of Google Ads certified experts can help you to create a data-driven strategy and manage all related activities. This includes an initial audit of your existing ads, actionable insights, and detailed reporting. As for the type of results you can expect, their PPC marketing campaigns have increased paid clicks and conversions by as much as 300% in several instances.
Even after the Google Ads campaign is launched, SmartSites still works behind the scenes. They meticulously track your campaign to ensure your ads remain relevant and aligned with your evolving needs. They also make necessary adjustments to optimize performance and maintain high-impact results.
Clients will receive a comprehensive report that outlines valuable campaign insights, which include key metrics like clicks, impressions, and conversions. If something is amiss, dedicated personnel will walk you through the report and answer your questions.
Besides Google Ads, SmartSites is also great at Facebook Ads, remarketing, local PPC, national PPC, and eCommerce PPC. As a Meta Business Partner, their specialists can guide you through the Facebook Ads platform, managing both reach and engagement effectively.
With their remarketing solutions, SmartSites will expand your reach and increase your brand’s exposure across Google, Facebook, Instagram, LinkedIn, and more.
Their local PPC strategies build brand awareness, helping your audience see your brand regularly and become familiar with your products and services. They also reconnect with visitors who have previously visited your website or local business. For national PPC, SmartSites creates ad content that generates more leads, phone calls, and online sales. In eCommerce PPC, they help attract potential customers directly to your products.
Not only does SmartSites offer digital marketing solutions and services, but they also provide data-rich informational resources. They take pride in their team of experts and offer them a platform to present deeper PPC knowledge. Recently, Danielle Denman, senior PPC analyst at SmartSites, shared her insights about PPC.
What attracts Danielle most about PPC marketing is the speed and quantifiable results it delivers compared to SEO. Depending on the campaign scope, PPC can be set up in a matter of days and provide that much-needed short-term visibility and online presence to any business striving to expand its brand. Danielle takes pride in how SmartSites strives to understand its client’s business goals and needs.
PPC marketing review
Case Study and Approach
The authority of SmartSites in the field is evident from the results of its PPC marketing campaigns. One of its success stories is Advanced Chiropractic, which is a growing chiropractic center in Las Vegas. They wanted to bring in 15 new clients weekly in their location. To achieve this, they asked SmartSites for help to improve their online marketing.
The first thing that SmartSites did was to thoroughly research the Las Vegas chiropractic market to identify key trends in the said industry. After this, SmartSites developed a Call-to-Action Driven Landing Page to entice clients to try Advanced Chiropractic’s services. In addition, the agency also implemented a strong Google Adwords campaign to reach more clients online. Lastly, SmartSites continually tweaked and improved Advanced Chiropractic’s campaign to increase conversions.
These marketing strategies gave Advanced Chiropractic a 33% increase in conversion and a 38% increase in CTR.
SmartSites
Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w...
50+
New Jersey
Best for:
Small and Medium Size Businesses
SmartSites
Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w...
3. Moburst
Best for: Startup & Enterprise
Notable clients: Samsung, Redefine Meat, Discovery, Uber, Reddit
Location: New York, Tel Aviv, San Fransisco, London
Year founded: 2013
Pricing: Minimum spend of $20,000+ per project
Moburst is a leading digital marketing agency specializing in social media and search ads, with a proven ability to connect the right user with the right message at the right time. As a Premier Google Partner, Moburst works closely with global teams ensuring their clients receive top-tier support from major platforms.
If you’re looking to increase search visibility and reach new customers, Moburst’s Google Ads services are designed to help you supercharge your growth. They excel at driving fast results by ensuring your brand appears before the right audience when they’re ready to engage. Whether you’re advertising on Google Search, the web, or app stores, Moburst’s Ads campaigns are built to deliver.
Why Choose Them?
Moburst’s PPC process is thorough and strategic, starting with the creation of a customized media plan tailored to your brand, vertical, and target audience. This includes in-depth keyword research and platform recommendations, all powered by their proprietary technology. They then perform a competitive analysis, studying what’s working for your competitors and identifying key opportunities in terms of channels, strategies, and budget allocation.
Next, Moburst crafts the ideal media mix, distributing your budget across the right platforms to generate maximum results. Throughout the campaign, they offer ongoing optimization and detailed reporting, with weekly and monthly calls to share granular data insights.
A dedicated campaign manager is always on hand to discuss performance, address any questions, and identify wins or areas for improvement, ensuring that your Google Ads campaigns are always on track to exceed your goals.
Case Study and Approach
This process proved essential in their work for Abide, a Christian meditation and sleep app. Abide approached Moburst due to a performance downtrend that threatened its user acquisition efforts. The brand needed to increase subscriptions while reducing the cost per subscription by 70% to achieve a positive ROI.
Moburst was tasked with solving this issue through a media campaign despite challenges posed by iOS 14 attribution problems.
Moburst identified an opportunity to enhance user acquisition by focusing on user-generated content and narrowing the campaign to Google and Apple Search Ads. Despite iOS 14’s impact on attribution tracking, Moburst leveraged AppsFlyer to analyze long-tail conversions and optimize Abide’s app flow.
The app was updated with a custom ATT prompt, improving data collection and enhancing campaign performance. Moburst’s detailed app audit, manual campaign adjustments, and influencer-driven creative strategy further fueled the campaign’s success.
The campaign resulted in a 1,361% uplift in Google Ads performance and reduced the cost per subscription by over 75%. This comprehensive effort helped achieve both paid and organic ROI growth, with Abide seeing a 388% improvement in paid media overall.
As Neil Ahlsten, Senior VP at Abide, remarked:
“Moburst developed new types of influencer ads that opened up channels for us to reach a fresh audience. We were really excited with the results!”
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...
10 - 50
New York, Florida, London, San Francisco, Israel
Best for:
Businesses of all sizes
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...
4. Sociallyin
Best for: Businesses of all sizes
Notable clients: Dick’s Sporting Goods, TGI Friday’s, Mellow, PartsVU, Runway Rogue
Location: Atlanta, USA
Year founded: 2011
Pricing: Minimum spend of $5,000 per project
Sociallyin is a Google Partnered AdWords agency. This means that they operate Google Ads accounts for other businesses and brands. The agency is recognized for maximizing campaign success, driving client growth, and showcasing Google Ads skills and expertise through certifications. As a Google Partner, Sociallyin gets access to additional perks, including expanded resources and support, exclusive events and training, and research and trends in the industry.
While Sociallyin is primarily a social media agency, they are also excellent when it comes to Google Ads. Sociallyin’s team puts a lot of focus on data analysis, custom content, and ROI modeling, which are also applied to their Google Ads strategies. The agency’s SEO division is centered around Google Ads and SEO, with the goal of increasing ad clicks and eliminating ad waste.
Sociallyin understands that social media advertising is a highly effective tool for brand marketing. By leveraging this platform, you can avoid the uncertainty of traditional marketing’s effectiveness and the need to spend exorbitant amounts. Sociallyin crafts powerful, cost-effective ads that reach a wide audience, ensuring a substantial ROI and alleviating any concerns about your investment.
Sociallyin tailors each ad to your target market, employing specific targeting on Google Ads and social networks. This ensures that your campaign reaches individuals who have already researched your brand or product. Every ad is personalized to align with your company’s unique needs and values, demonstrating a deep understanding of your brand and its audience. All this minimizes the risk of wasted resources or disinterested customers.
The well-lauded agency will do a complete analysis of your brand and its audience. It will then create personalized, highly targeted ads based on people’s interactions and activities online. They will work with your given email lists or create email lists to contact your existing and potential customers to drive traffic to your website.
Sociallyin has successfully worked with brands of all sizes. The agency delivered stunning results for beauty brand Runway Rogue using paid ads, retargeting campaigns, and compelling content. Runway Rogue’s goals were to increase site traffic, sales, and social proof and reach a new age demographic while holding a 2.0 ROAS.
Sociallyin’s creative team created dedicated conversion campaigns to highlight its products and increase sales. They produced relevant and share-worthy content to foster excitement among a younger demographic. Retargeting campaigns were also employed to capture users who had abandoned their carts. They also created campaigns to upsell existing customers.
Sociallyin started the campaign with a 2.5 ROAS. When it ended, the agency helped Runway Rogue achieve a 12.6% conversion rate on website traffic and a 26% conversion rate on “Add to Carts.” The campaign produced over 25,000 purchases overall, increasing the company’s quarterly sales by 63%.
Runway Rogue case study
The secret to Sociallyin’s success is its dynamic team from the far corners of the globe. This includes designers, writers, videographers, driven conceptualists, strategists, and artists. SociallyIn is all about diversity of thought and experience, which is necessary for innovative thinking and efficient conceptualization.
Despite their collective expertise, they never stop seeking ways to improve and expand their knowledge. In an ever-evolving digital marketing landscape, Sociallyin consistently adapts to shifts and trends. Since the paid media field is always evolving, they stay on top of the latest products and services available to keep up with these changes.
Sociallyin is proud of keeping an excellent relationship with its clients. Its team hosts weekly meetings to see the progress of its client’s ads and how each campaign can be improved. It also provides free resources such as extensive blog articles. As such, Sociallyin offers a very hands-on and customized experience for people who want to work with an advertising agency.
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
50+
Atlanta
Best for:
Businesses of all sizes
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
5. Lyfe Marketing
Best for: Small and Midmarket Businesses
Notable Clients: Vega, Clean, Lady Ease, Ancient Keto, Atlanta Hawks
Location: Atlanta, USA
Year Founded: 2011
Pricing: Minimum spend of $1,000+ per project
Lyfe Marketing is a renowned digital marketing agency specializing in helping businesses maximize their ROI with expert Google Ads management. With a proven track record of driving over $32 million in sales and leads, they are the go-to choice for businesses looking to grow their online presence through paid search campaigns.
As a trusted Google Partner, they have earned their status by consistently delivering results that meet Google’s highest standards.
Lyfe Marketing’s Google Ads services include:
- Google Search Ads
- Google Remarketing Ads
- Google Shopping Ads
If you’re a small or midmarket business seeking to generate more leads and increase sales, Lyfe Marketing’s team of Google Ads specialists can help. Their extensive experience spans 1.8 million hours of PPC management, where they’ve handled campaigns across various industries, including health & wellness, hospitality, fashion & apparel, beauty, B2B, and more, to drive conversions and boost brand awareness.
Why Choose Them?
Lyfe Marketing is the smart choice for businesses seeking fast and efficient PPC results. They begin with a detailed PPC audit, analyzing your ads, competitor strategies, and business data to pinpoint what’s working and what needs improvement. Their experts then perform thorough keyword research, ensuring your Google ads reach the right audience while minimizing unnecessary spending.
From crafting compelling ad copy to designing eye-catching visuals for display ads, their team creates ads that drive results. They also manage bids strategically to maximize your ROI without overspending. If needed, they’ll create optimized landing pages designed to convert visitors into leads.
With daily campaign monitoring and real-time adjustments, they continuously optimize performance, ensuring you get the best results. Plus, their detailed monthly reports keep you fully informed on campaign progress.
Case Study and Approach
LYFE Marketing’s Google Ads expertise is on full display with their collaboration with KAPLAN MD, a luxury skincare brand founded by Beverly Hills dermatologist Dr. Stuart Kaplan. KAPLAN MD approached LYFE Marketing after experiencing unsatisfactory results from their existing Google Ads campaigns.
The brand needed help to improve ad performance, increase conversions, and boost revenue in a competitive market. LYFE Marketing stepped in to optimize their campaigns and drive better results.
LYFE Marketing’s team conducted a thorough audit of KAPLAN MD’s existing Google Ads campaigns and identified areas for optimization. They revamped the campaign structure, created new ads with compelling copy, and incorporated persuasive calls-to-action (CTAs) to drive more conversions.
Additionally, they monitored and fine-tuned the campaign regularly, ensuring optimal ad spend and targeting. This strategic approach was tailored to outperform competitors in the crowded skincare market.
The campaign delivered 425 conversions, generating $30,231.03 in revenue at a cost of $1,969.85. This resulted in an impressive return on investment (ROI) of 1,434.69%, showcasing the success of the Google Ads optimization.
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
10 - 50
Atlanta
Best for:
Small and Midmarket Businesses
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
6. WEBITMD
Best for: Small and Midmarket Businesses
Notable clients: Foresight Works, FCUK, Hyatt Hotels
Location: Headquartered in Los Angeles with two other offices in Miami and London
Year founded: 2008
Pricing: $150 – $199 per hour / Minimum spend of $5,000 per project
With a multi-channel performance ad management approach, WEBITMD offers a comprehensive solution to fuel your business growth. This unique approach, coupled with their extensive expertise in Google Ads, sets them apart in the crowded digital advertising marketplace.
Founded by a dynamic team of digital strategists, WEBITMD has mastered the art of effective onboarding and build-out. Through a meticulous, three-step process that involves deep-diving into your business model, analyzing competitive landscapes and historical data, and setting up holistic Google Ads campaigns, they ensure your business is ready to thrive online.
This creative branding agency stands out for its acute focus on both awareness and action. They expertly utilize search ads, display and video ads, and marketplaces to meet your prospects exactly where they are. Their intent is not just to increase your visibility but to translate that visibility into tangible returns on ad spend. They are continuously testing and analyzing your campaigns, optimizing for factors like messaging, audience, budget, and assets.
Their dedicated team of Google certified specialists work tirelessly to perfect every element of your ads, all while striving to maximize your return on ad spend.
As for the type of results you can expect, you refer to their website where they share a number of case studies. For example, for California State University, Stanislaus, they created a PPC campaign and remarketing strategy for a number of their MBA programs. Using search and display network ads, they generated thousands of clicks and millions of impressions.
WEBITMD
WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency.
10 - 50
Los Angeles, Miami, London, Sydney
Best for:
Small and Medium-sized Businesses
WEBITMD
WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency.
7. Thrive Internet Marketing Agency
Best for: Businesses of all sizes
Notable clients: Nationwide Construction, Max Mechanical, Aeon Systems
Location: Headquartered in Arlington, Texas, with several other offices across the USA
Year founded: 2005
Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project
Thrive Internet Marketing Agency is an award-winning online marketing agency that offers a wide range of services, including PPC campaigns. As a Premier Google Partner, they’ve met Google’s highest standards for partner agencies. The agency is also a Microsoft Advertising Partner. As such, they’re a trusted leader in PPC campaigns.
If you’re an eCommerce business that wants to reach customers who are ready to buy, their PPC experts will help you to set up Google Shopping ads. Their team of certified Google Ads PPC specialists can also help you to get more traffic by performing in-depth PPC audits to make sure your offerings reach the right target audience and that your ads are optimized for Google.
In addition to Google Ads, Thrive offers a wide range of other paid ad services:
- Social ads
- Display ads
- Remarketing ads
- In-Stream / YouTube ads
- Local service ads
- Amazon ads
Thrive’s PPC strategy is a comprehensive process that starts with identifying your objectives and defining your campaign metrics. They then assess your competition and create a Google Ads campaign structure designed to attract new visitors.
Their approach combines high-level planning, in-depth execution, and ongoing optimization to ensure maximum ROI. Their extensive keyword research has helped clients increase the number of clicks their PPC ads generate by up to 350%. By identifying more effective keywords, they’ve also managed to reduce the cost per click by nearly a third in some cases.
Why Choose Them?
Their experts will assist you with the technical side of PPC and how it integrates with your SEO and overall internet marketing strategy. They craft bespoke Google Ads campaigns that suit your unique business needs, producing eye-catching ad copy that grabs attention, generates clicks, and drives inquiries. This involves creating multiple ad versions, testing various messages and images, and utilizing the most effective ad combinations.
Thrive is committed to transparency. Clients will routinely receive detailed and easy-to-understand reports showing the status of their Google Ads campaign. The report includes KPIs and insights, so you’ll know where your investment is allocated.
Working with Thrive has many benefits. The agency is built on professional integrity and excellence. They focus on people and maintain high standards of quality and creativity to ensure success. They have helped thousands of local and global brands across various verticals increase revenue with growth-focused digital marketing strategies. To provide clients with a clear path to success, Thrive monitors the latest trends, experiments with various marketing options, and tests them internally to find the best strategies.
Case Study and Approach
Thrive has helped solopreneurs, startups, SMBs, franchise businesses, and enterprises. One of their clients was a portable restroom rental company that wanted to boost its online orders and have a clear return on investment (ROI).
As a solution, Thrive’s PPC experts recommended the use of CallRail to manage incoming leads and collect accurate sales data. Moreover, they also set up a Google Ads account for the client to measure their ad performance. An account audit was also done to check that tracking and conversions were set up correctly.
The results of Thrive’s marketing efforts were significant for their client. These include an increase in click-through rate by 8%, a 71% lower cost-per-acquisition (CPA), and a 203% boost in phone calls.
Thrive’s PPC case study
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.
50+
Arlington, Texas; Los Angeles, California
Best for:
Enterprises, Large and Small brands
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.
8. NinjaPromo
Best for: B2B businesses
Notable clients: MicroBuddies, Iqoniq, Intellectsoft
Location: Headquartered in New York City and London with offices in a number of other cities across the globe
Year founded: 2017
Pricing: Minimum spend of $5,000 per project
NinjaPromo draws from its long experience in the B2B, fintech, blockchain, and software industries to deliver the most effective Google Ads strategies to promote your brand. The marketing agency offers several PPC-related services that include account setup and management, strategy development, keyword research, A/B testing, and detailed reporting.
Their secret recipe is to mix their passion for creative advertising with dogged determination to become more knowledgeable. Whether you want to leverage targeted search ads to boost traffic or remarketing to improve conversion rates, their team offers a complete range of Google services.
The work that they’ve completed for a bakery is an excellent example of the level of determination that you can expect. When they were approached by the client to boost brand awareness and help win new customers, they launched over 50 ad campaigns. The results — 120,000 impressions per month and over 400 new customers.
NinjaPromo has just launched a subscription model that changes how clients work with agencies. Clients can now subscribe to a set number of hours per month and access a full marketing department, including PR, digital marketing, SMM, community management, and design services.
NinjaPromo
Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.
50+
London, New York, Dubai, Singapore, Hong Kong, Vilnius
Best for:
Enterprise, Small and Midmarket Businesses
NinjaPromo
Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.
9. Cleverly
Best for: B2B businesses
Notable clients: Uber, PayPal, Hulu
Location: Los Angeles, USA
Year founded: 2017
Pricing: Packages start at $997 per month
Cleverly can help you run Google Ads campaigns that convert site visitors into paying clients on a regular basis. The agency offers a fully managed solution that will help you launch your campaign within ten days of signing up. Its services include keyword research, audits, and campaign setups.
After you fill out a brief questionnaire, the team will start doing research and campaign planning. Your account manager will be presenting to you the ads, program design, and landing page for your final approval. In addition to conversion monitoring, a customized and open data dashboard will also be available.
A top LinkedIn lead generation agency, Cleverly is constantly adapting methods for Google’s algorithm and your competition, all while implementing tried-and-true techniques that will save you money. It does extensive keyword research in advance to find the most relevant, cost-effective bottom-of-funnel topics.
Its team develops ad headlines and descriptions that can attract a lot of clicks. They can also aid you in creating high-performing landing pages. Above all, Cleverly provides an intuitive dashboard where you can monitor the most important metrics like overall spending, cost per click, number of conversions, and more.
Cleverly’s PPC staff, based in the US, manages all campaign management, from initial strategy development to ongoing optimization. The production team is responsible for the campaign setup. It is a worldwide network of highly vetted, trained, and experienced team members that work around the clock. From keyword, competitor, and offer research to retargeting ads, Cleverly handles it all.
Cleverly
We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you.
10 - 50
Los Angeles
Best for:
Businesses of all sizes
Cleverly
We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you.
10. JumpFly
Best for: Enterprise, Small and Midmarket Businesses
Notable clients: Discount School Supply, Wholesale Patio Store, JURA Coffee Machines
Location: Elgin, USA
Year founded: 2003
Pricing: $50 – $99 per hour / Minimum spend of $5,000 per project
JumpFly was started by two childhood friends two decades ago. Today, they’re a team of 40 employees (34 of whom are Google certified specialists), and one of the leading digital advertising agencies that specialize in PPC account setup and management for Google Ads.
In 2008, they were ranked first out of thousands of vendors in the Best PPC Management Company category. Another impressive feat is that Google News has requested that their PPC advertising blog gets listed as a credible source in their exclusive news network.
Based in Chicago, they realize that quality is just as important as quantity. Their goal is to help their clients attract quality website visitors and potential customers. Before they fly over into tactical execution, they first create a unique strategy specifically for your business.
One of the benefits of working with JumpFly is that they don’t try to lock you in with contracts. Instead, they’re happy to opt for month-to-month contracts. When you combine this flexibility with their transparent approach, it comes as no surprise that they’re entrusted to manage $5 million on a monthly basis.
As for the type of results you can expect, their video ads on Google have helped one of their clients, JURA Coffee Machines, to generate more than $180,000 in direct revenue. What’s more, they also lowered their cost per sale by as much as 75% and increased their conversion rate by over 800%.
JumpFly
JumpFly is a digital advertising agency specializing in PPC account setup and management for Google Ads, Microsoft Ads, Facebook & Amazon.
50+
Elgin, IL
Best for:
Enterprise, Small and Midmarket Businesses
JumpFly
JumpFly is a digital advertising agency specializing in PPC account setup and management for Google Ads, Microsoft Ads, Facebook & Amazon.
11. Ernst Media
Best for: Enterprise, Small and Midmarket Businesses
Notable clients: Silvertrac, Mind Share Partners, KDRO Consulting
Location: Spokane, USA
Year founded: 2018
Pricing: $50 – $99 per hour / Minimum spend of $1,000 per project
Ernst Media is a boutique digital marketing agency that has 15+ years of experience. They can help you get results across generally every PPC channel. They use a flat, flexible price structure, without any setup fees.
As a top B2B SEO agency and a Certified Google Marketing Partner, they can help you with search ads, display ads, and shopping ads. They’re methodical in optimization and apply a framework that focuses on continual testing. This means that each week your ads are better than the week before. In addition to Google Ads, they can also help you with SEO, content strategies, and social media marketing.
When partnering with Ernst Media, you can start to see real results in a matter of months. In fact, one of their clients Silvertrac, a security guard management software solution, already enjoyed a return on ad spend of 4x in the first month. What’s more, they also succeeded in lowering the cost per lead (CPL) by nearly 50%.
Ernst Media
Ernst Media has more than 15 years experience driving digital strategy for products and brands. The team consists of certified experts in Paid Search and Social Media Marketing
1 - 10
Spokane, WA
Best for:
Enterprise, Small and Midmarket Businesses
Ernst Media
Ernst Media has more than 15 years experience driving digital strategy for products and brands. The team consists of certified experts in Paid Search and Social Media Marketing
12. Volume Nine
Best for: Enterprise, Small and Midmarket Businesses
Notable clients: Resort Collection, Fitletic
Location: Denver, USA
Year founded: 2006
Pricing: Minimum spend of $1,000 per project
Volume Nine is a digital marketing agency that specializes in PPC, social media, and SEO. They’ll help you to formulate and manage a Google Ads campaign.
Their first goal is to understand the goals that you’ve set for your Google Ads campaign. In other words, Volume Nine finds out what actions you’re encouraging your target audience to take. Armed with this knowledge, they’re ready to identify keywords that your buyer personas will use when searching on Google. They can also help you to set up Google Analytics and tags so that the performance of your campaign can be tracked accurately.
From keywords to ad copy to calls to action, they’ll make sure that you not only get more traffic but conversions as well. For example, they helped Westline Village to sell 175 townhouses an entire year before expected simply by taking advantage of Google Ads and content marketing.
Volume Nine
Volume Nine is Denver's top digital marketing agency, specializing in social media, content, and search marketing (PPC & SEO). Volume Nine helps clients build their brand, drive traffic, and grow sales.
10 - 50
Denver, CO
Best for:
Enterprise, Small and Midmarket Businesses
Volume Nine
Volume Nine is Denver's top digital marketing agency, specializing in social media, content, and search marketing (PPC & SEO). Volume Nine helps clients build their brand, drive traffic, and grow sales.
13. Evestar
Best for: eCommerce businesses
Notable clients: Steve Madden, Hard Rock, Tiny Trucker Co.
Location: Headquartered in Miami, Florida with additional offices in Fort Lauderdale and Lisbon, Portugal
Year founded: 2018
Pricing: Minimum spend of $5,000 per project
Evestar is an eCommerce marketing agency that offers a wide range of services that include email marketing, SEO, branding, ad creative, influencer marketing, and Google Ad buying. It was founded by Lolita Petrossov, a growth digital marketing and eCommerce expert who has worked on some of the biggest brand transformations.
As a top eCommerce agency, they can help businesses of all sizes grow into profitable machines. For example, for Noli, a leading activewear company, they established a significant Google presence through display remarketing campaigns and smart shopping campaigns. This helped to increase their sales by almost 300%.
Evestar
Evestar is a Marketing Agency focused on scaling eCommerce companies. What started out as a team of successful startup entrepreneurs, growth and product engineers has now become an independent full-service digital firm.
1 - 10
Florida
Best for:
Small Size Brand
Evestar
Evestar is a Marketing Agency focused on scaling eCommerce companies. What started out as a team of successful startup entrepreneurs, growth and product engineers has now become an independent full-service digital firm.
14. Social Hustle
Best for: Businesses of all sizes
Notable clients: GLD, Teton Workshop, Yellowstone Bear World
Location: Headquartered in Idaho Falls with another office in Gilbert, Arizona
Year founded: 2016
Pricing: Undisclosed
Social Hustle specializes in search ads, video ads, mobile ads, and shopping ads. They can help you with local service ads, customer list retargeting, conversion rate optimization, Google Map Ads, and remarketing.
Not only are they a Premier Google Partner, but their team members have also completed a number of relevant certifications that include Google Ads Search, Google Ads – Measurement, Google Ads Display, and Shopping Ads. To date, they’ve managed more than $50 million in ad spend. More importantly, though, they’ve delivered impressive results. They’ve generated over $250 million in revenue and created even more in impressions.
Fully realizing that paid search can be more expensive than effective when it’s not implemented correctly, they’ll do thorough testing and analysis. They’ll spend your marketing budget only where you’ll be able to create a profit.
This was the case when they worked with Advanced Heating & Cooling. When they noticed that there was an uptick in demand for heating services, they proactively allocated budget to the campaign to leverage the boost in traffic. The results — conversions increased by 500%, while the cost per conversion was decreased by 80%.
Social Hustle is certified by YouTube, TikTok, and Facebook for marketing. It’s also an Adobe creative partner.
15. WebFX
Best for: Businesses of all sizes
Notable clients: ZAGG, Kangol, Fujifilm
Location: Headquartered in Harrisburg, Pennsylvania with additional offices in a number of other US cities as well as regional hubs in Cape Town and Guatemala
Year founded: 1996
Pricing: $100 – $149 per hour/minimum spend of $1,000 per project
WebFX is one of the top eCommerce marketing agencies that can help grow your brand. They have offices in over 10 cities across North America and a team of 200+ award-winning marketers, developers, and designers ready to help you craft a custom strategy. In addition to PPC, they offer a wide range of services that include SEO, social media advertising, Facebook Marketplace for Business, and Amazon product optimization.
As a Certified Google Premier Partner, they can help you to use Google to drive more traffic and sales. One of the advantages of working with WebFX is that you’ll get your own dedicated account manager who’ll help you to leverage your ads. From creating your ads to managing them, your account manager will take care of everything.
To date, they’ve managed over 650 client campaigns and can help you to make the most of your real estate in search results with Google Ads as well as Google Shopping ads. For example, when Furbo, an interactive dog camera, wanted to leverage Google’s Smart Shopping campaigns, Black Friday sales increased by 300%. What’s more, the cost per acquisition was also reduced by more than half.
The agency is the Silver Stevie Awards winner for Marketing Agency of the Year.
16. SocialSEO
Best for: Midsized to large businesses
Notable clients: Jaguar, Land Rover, Don Julio
Location: Headquartered in Colorado Springs with several other offices across the USA
Year founded: 1996
Pricing: Undisclosed
SocialSEO is regarded as one of the top digital marketing agencies in America. While their name might suggest that they focus only on SEO, they’re a Premier Google Partner and can also help you with Google Ads. They’re also a top Amazon SEO service provider.
It doesn’t matter if you’re a small start-up or a Fortune 500 company, they’ll create a customized digital advertising strategy for your business. In addition to helping you with Google Ads, they can also help you to expand your reach by focusing on Amazon Ads and Microsoft Bing Ads.
What makes them such a great partner for Google Ads is their experience in advanced advertising strategies, transparency, and customized reporting. You’ll have uninterrupted access to live dashboard reports. This is on top of your Analytics and Ads accounts. This way, you’ll have all the data available to see which strategies were successful and which ones not so much.
From plumbing services to pet supplies, their success stories span several sectors. For example, when an eCommerce pet supplies brand wanted to use search engine marketing (SEM) to grow brand awareness, SocialSEO created a holistic, multi-channel strategy. In just six months, they managed to grow the conversion volume by 80+%, while decreasing the average cost per conversion by 70+%.
17. Titan Growth
Best for: Businesses of all sizes
Notable clients: Aman Resorts, Blackbaud, Sitecore
Location: San Diego, USA
Year founded: 2004
Pricing: $100 – $149 per hour/minimum spend of $1,000 per project
In addition to being a Premier Google Partner, Titan Growth is also a Google All-Star Partner, one of very few agencies to boast both titles. One of the features that set them apart from other agencies is that they focus on ongoing optimization. So, it’s never a set-it-and-forget-about-it approach. To help you make informed, competitive bids, they’ll help you with ongoing keyword research. They’ll then use A/B testing and constantly monitor to ensure your ads have a high click-through rate.
Though, it’s not just about driving traffic to your website. Titan Growth can also help you to get the most qualified, relevant traffic with the help of audience targeting. They’ll help you to target better by taking into account characteristics like age, gender, and income so that you can refine your target audience.
On their website, they also advertise that you can receive a free paid media audit and opportunity analysis. So, if you’re not sure if you’re ready to invest in paid campaigns at this stage, this can be a good place to start.
Alternatively, they’re also happy to clean up and restructure existing paid search campaigns like they’ve done for Collette. By refining demographic targeting and expanding campaigns into new markets, they could decrease Collette’s cost per acquisition by 45%.
18. KlientBoost
Best for: Businesses of all sizes
Notable clients: Upwork, Airbnb, Stanford University
Location: Headquartered in Costa Mesa, California with additional offices in Raleigh, North Carolina as well as one in the United Kingdom
Year founded: 2015
Pricing: $100 – $149 per hour/minimum spend of $1,000 per project
KlientBoost understands that when it comes to marketing it’s not only about making money but also saving money where you can. As a result, they’ve helped hundreds of companies not only to increase their conversions, but also to decrease their cost per conversion (and they have more than 600 reviews to show for their hard work). For example, for Base CRM, they’ve managed to decrease the cost per conversion by nearly 60%.
One thing that sets them apart from other agencies on our list is that they actually created their own software to optimize their clients’ Google Ads campaigns. With the help of Kite, they can spot weaknesses and opportunities that other brands might miss.
Whether you want a one-time Google Ads setup or need ongoing Google Ads management, they offer their clients different options. While you don’t need to have a specific minimum or maximum spend, their clients typically spend anything from $5,000 to $1 million per month.
Fun Fact about KlientBoost: They also take part in industry studies, like this research report on advertising agency marketing software.
19. WebMechanix
Best for: Mid-sized to large businesses
Notable clients: Zephyr SmartBear, Opentrons, Stevenson University Online
Location: Columbia, USA
Year founded: 2009
Pricing: $150 – $199 per hour/minimum spend of $25,000 per project
Level Agency, a performance marketing agency based in Pittsburgh, recently acquired WebMechanix.
WebMechanix is a Google Premier Partner and one of the top conversion rate optimization (CRO) companies. In addition to CRO and PPC management, they can also help your business with website design and development, SEO, and paid social to mention only a few.
The case studies on their website are further proof that they know what they’re doing.
For example, they helped a client that sells individual cookbooks tap into businesses that were interested in buying cookbooks in bulk as this approach was going to be more profitable. By specifying the product quantity at the keyword level (among a few other things) they managed to increase the conversion rate by over 160% while reducing the cost per lead by 37%. For another client, Widen (which has since been acquired by Acquia), they achieved even better results and managed to slash the cost per lead by a massive 96%.
20. Tilt Metrics
Best for: B2B businesses
Notable clients: The Problem Realtors, MojoTech, The Problem Astra
Location: Boston, USA
Year founded: 2014
Pricing: $150 – $199 per hour / Minimum spend of $1,000 per project
Tilt Metrics is a distinguished boutique marketing agency, finely tuned to meet the specific needs of B2B, software, and tech companies. Adept at intertwining paid media and SEO, the agency engineers a seamless, automated flow of qualified leads.
Their expertise is showcased in handling complex B2B journeys, employing a tailored mix of Google Ads, Facebook and Instagram ads, LinkedIn ads, B2B-focused SEO, and sponsorships. Tilt Metrics amplifies online visibility and crafts optimized landing pages to enhance conversion rates, promising not just traffic but meaningful engagements that lead to tangible results. Tilt Metrics is also a leading social media service provider.
One of the sterling examples of Tilt Metrics’ efficacy is encapsulated in the case study with MojoTech, a well-established B2B service company. Faced with intense competition and the need for enhanced lead generation, Tilt Metrics employed a triad of potent strategies: HyperLocal PPC, Monopoly SEM, and LinkedIn LeadFlow.
This multifaceted approach led to MojoTech securing over $2.1 million in sales, underscoring the ability and adaptability of Tilt Metrics in navigating the digital advertising landscape and turning opportunities into substantial revenue.
Tilt Metrics
Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & leads that turn into sales pipeline. We're a collective of marketing specialists that live and breath...
1 - 10
Boston, MA
Best for:
Enterprise, Small and Midmarket Businesses
Tilt Metrics
Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & leads that turn into sales pipeline. We're a collective of marketing specialists that live and breath...
21. Megethos
Best for: Businesses in healthcare, eCommerce, education, and technical markets
Notable clients: American Vision Partners, BATCADDY
Location: Scottsdale, USA
Year founded: 2017
Pricing: $100 – $149 per hour/minimum spend of $5,000 per project
Megethos is an award-winning paid media management agency that can help you create, manage, and optimize PPC campaigns across multiple channels. As a Google Partner, they can help you with Google search campaigns, shopping ads, multi-language search campaigns, bidding strategies, A/B testing, and loads more.
Their approach can be broken down into six steps. It all starts with a comprehensive 50-point audit that looks at a wide range of factors that include ad copy, audiences, demographics, and ad spend. During the discovery phase, they’ll also analyze historical performance data from previous paid search campaigns to see what worked and what can be improved upon. Only after they’ve gathered all this data will they start to strategize. Then, after they’ve launched your campaign, they’ll continue to measure your campaigns in real time and adjust your budget for optimal results.
One of the main advantages of working with them is that they specialize in paid media management and CRO. They also prefer to work with companies that already have existing paid strategies in place. So, if your goal is to optimize your current Google Ads campaign and nothing more, this can be a good fit. One way that they’ve optimized the performance of Google Ads campaigns is by focusing on lead quality. With the help of sales qualified lead (SQL) tracking, they generated a lift in lead quality of 64% for Agora, one of their B2B SaaS clients.
Tune in to Paying For Attention, Megethos’s podcast, where industry experts discuss paid media digital marketing.
22. Voy Media
Best for: Businesses of all sizes
Notable clients: Intuit, Salesforce
Location: New York City, USA
Year founded: 2016
Pricing: Undisclosed
Voy Media is a performance-based, full-service agency that “speaks fluent internet”. According to them, they also speak every dialect of Google and can help you with keyword research, bid automation, retargeting, and real-time analytics to mention only a few.
One of the advantages of working with Voy Media is that you’ll get a dedicated account manager and lead strategist who’ll work with you one-on-one. If you’re planning on using multichannel marketing they’re a great choice as they can also help you with Amazon marketing, Facebook Ads, and many other platforms, even TikTok and Snapchat.
Whether you’re a start-up, already more established, or a Fortune 500 company, they can basically help you with all things advertising. For example, for Therabox they created a subscription box strategy to scale efficiently on Google Ads. The results were a 70% increase in revenue and a decrease of 26% in ad spend. There are many other case studies on their website that prove why they’re so popular.
Voy Media is also one of the leading X (Twitter) advertising agencies.
23. Ignite Visibility
Best for: Midsized to large businesses
Notable clients: BTO Sports, Mobile Mini Solutions, Tony Robbins
Location: San Diego, USA
Year founded: 2013
Pricing: $100 – $149 per hour/minimum spend of $1,000 per project
During the decade that Ignite Visibility has been in business, they’ve received numerous awards for their services and their proprietary digital marketing forecasting system that helps their clients achieve their goals. In fact, in 2020 they were named the best PPC company in the USA by 10BestPPC. As a Premier Google Partner in a special pilot program, they currently work with more than 150 PPC and online advertising clients.
With regards to their Google Ads service, they can help you to drive high-value traffic by concentrating on precise intent-targeting. They also have an in-house team of content writers who can create customer copy that can drive conversions effectively. In addition to Google Ads, they can also offer email marketing, SEO, social media, digital PR, interactive campaigns, and CRO.
As for the type of results their Google Ads service can deliver, one of their clients, Rocket Resume, managed to increase their ad spend by 500%, while reducing the customer acquisition costs by 40%. The reason why Rocket Resume landed on Ignite Visibility in the first place was because they were willing to tailor their services and their rates were competitive. Aside from these impressive results and customized approach, Rocket Reach also praised them for their technical know-how and prompt communication.
Ignite Visibility recently acquired Integrated Digital Strategies (IDS), a top digital marketing agency that serves franchisors and franchisees. This aligns perfectly with Ignite Visibility’s goal to be the leading national-to-local digital performance marketing agency, especially for clients where local visibility is key.
24. Single Grain
Best for: Midsized to large businesses
Notable clients: Intuit, Twenty20, Nextiva
Location: San Francisco, USA
Year founded: 2009
Pricing: Minimum spend of $10,000 per project
Single Grain is a digital marketing agency that has an expert understanding of Google Ads and other forms of paid media. As a Google Premier Partner, they’ve managed Google Ads campaigns across virtually every industry. The agency also excels in technology marketing.
Their team of certified PPC experts will help you create a personalized Google Ads strategy by implementing Google’s best practices, leveraging copywriting best practices, and keeping your specific goals in mind. Their services include in-depth keyword discovery, ongoing campaign tracking, and regular campaign progress reporting.
For example, when Nextiva wanted to optimize their ads to enjoy a better return on investment, they turned to Single Grain. The strategy was to uncover the most cost-effective audience segments and then to tailor their messaging and design specifically for these markets. The result — paid ads’ cost per lead decreased by over 41%.
25. Push Group
Best for: Startups and midsized businesses
Notable clients: Hilti, Taghleef Industries
Location: Headquartered in London with additional offices in Dubai and Athens
Year founded: 2007
Pricing: Undisclosed
If you’re a start-up or mid-tier business looking to scale quickly, you can also check out Push Group. They were Google’s most recognized Premier Partner over the past 12 years. Some of their accomplishments include winning the award for Google’s Highest Customer Satisfaction in EMEA. What’s more, as they have access to the latest betas and work directly with the search engine, you’ll also get access to the latest features and tools.
They also leverage AI and first-party data, another way that they distinguish themselves from many competitors. Combine this with the fact that they’ve balanced the art of merging best practices with strategic experimentation and you can look forward to optimal performance.
Push Group has successfully worked with brands in various industries. For example, when Ross Handling, a family-run business supplying casters, wheels, and material handling equipment, was unhappy with their Google Shopping performance, they turned to Push Group. Utilizing Google’s smart bidding solutions among other things, Push Group successfully pushed the needle in the right direction and grew their client’s revenue by 50%.
26. Seed
Best for: Smaller businesses
Notable clients: Harry Hall, Rinkit, The LOWE Group
Location: Brighton, England
Year founded: 2014
Pricing: Undisclosed
Seed is one of the top Google Ads agencies for smaller businesses. They combine data analysis, algorithmic automation, psychology, and creativity to create unique Google Ads campaigns for their clients.
As a Google Premier Partner, they can help businesses with Google Shopping, Google Search Ads, Google Display Ads, and remarketing ads. For example, for World of Books, the largest second-hand book retailer in the UK, they managed to increase their revenue by a whopping 1,029% year-on-year with the help of Google Ads and Google Shopping.
27. Jives Media
Best for: Businesses of all sizes
Notable clients: Poshmark, Oracle
Location: Headquartered in San Francisco with several other offices across the USA
Year founded: 2012
Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project
Jives Media is rated as one of the top digital marketing agencies in the US, along with Disruptive Advertising and a few other agencies on this list. They’ve been in business for over a decade, during which they’ve completed thousands of projects. Jives Media is also a premier custom web design agency specializing in education.
Included in their list of services are award-winning Google Ads solutions. Their team works as an extension of your team and are happy to launch new campaigns from scratch or refine current ads. Whichever approach they’re tasked to take, the work doesn’t stop there and they’ll also complete PPC campaign optimization on a daily basis, helping you to boost your click-through rate and return on investment at the same time.
For example, for West Valley College, they were asked to revamp their current Google Ads and social media strategy. The result — the conversion rate for their Google and Facebook Ads increased by over 1,000%!
Successful Google Ads Campaigns to Inspire You
Every ad campaign has two phases: the pre-click, or what people see before they click the ad, and the post-click, or their landing page experience after they click the ad. Most marketers put all their effort into the pure ad (pre-click). But to succeed, every great campaign needs an equally great landing page (post-click) to convince visitors to stick around, learn more, and make a purchase.
To achieve this, your Google Ads agency partner must adopt these tactics:
- Personalization: Adapt ads and landing pages for each target group.
- Readability: Apply visual hierarchy to the page structure.
- Message-matching: Include the same key points in ads and landing pages.
- Conversion-centered design: Create landing pages around a single core goal.
- Conversion-focused: Prefer product landing pages to product pages.
- Persuasive copy: Craft headlines and CTAs that convey benefits.
- 1:1 conversion ratio: Dedicate each landing page to a single CTA.
With these strategies in place, you’ll provide your customers with an efficient and frictionless path that will benefit both their experience and your conversion rate.
Here are Google Ads campaigns that hit the mark:
1. Dollar Shave Club
Dollar Shave Club runs ads that direct customers to their $9 starter shave set, even though their website has many products. Here’s the ad:
Source: instapage.com
And here’s the landing page:
Why It Works: The ad highlights the $9 kit, and the simple landing page encourages visitors to try the $9 starter set. It uses a consistent Call-To-Action throughout the page and has no external links, keeping visitors focused on the offer. The message is repetitive but effective.
Create ads and landing pages that guide users to take a specific action, making it easy for them to start a relationship with your brand.
Pro Tip
Study how Dollar Shave Club leverages memorable ads to become a billion-dollar company.
2. The New York Times
Source: megadigital.ai
Your CTA fails if a user doesn't know what to do with your ad after seeing it.
Why It Works: The New York Times ad tells people they're a trustworthy source for news, addressing the issue of "fake news." The "See My Options" CTA encourages people to check out their subscription options. The tone they use is personal and confident, reinforcing their reputation as reliable news providers.
Be clear about what action you want customers to take. Remember, a compelling CTA is not just about the message but also about the visual appeal and brand alignment. Ensuring these aspects are in place can significantly enhance the effectiveness of your ad.
Pro Tip
Look into how the NY Times approach digital advertising.
3. ClickUp
Source: zapier.com
Google Ads can help you get high-quality leads, not just conversions.
Why It Works: ClickUp uses the keyword "project management tools" to promote its free plan. This attracts users who might later pay for more features. The ad clearly shows what the free plan includes.
Use Google Ads to target specific audiences who might buy your product later. Promote free versions or valuable content like a whitepaper to attract potential customers.
Pro Tip
Study how ClickUp combines content and product marketing.
4. Dropbox
Source: blog.hubspot.com
Dropbox ads are brief and concise, appealing to users effectively.
Why It Works: Dropbox gets straight to the point, providing only essential information for those searching for "cloud storage file sharing." The headline includes the keyword and leverages Dropbox's strong reputation to attract clicks.
Less is more—highlight key features and focus on your strengths without overemphasizing benefits.
Pro Tip
Learn how whitepapers and smart marketing boosted Dropbox's success.
These Google Ads examples show how different industries successfully use ads to meet their marketing goals, inspiring others to do the same. Achieving similar results can be tough, especially for beginners. The solution? Partner with a skilled Google Ads agency to help you reach and exceed your goals.
What Are The Benefits of Partnering With a Google Ads Agency?
Here are some of the advantages businesses can get when they work with a Google Ads agency.
Expert Knowledge and Strategy
Google Ads agencies are experts in Google Ads management. They know how to create effective campaigns, use advanced tools, and optimize your website’s performance to increase your ROI. They are also knowledgeable in SEO, ad copywriting, and audience targeting, which allows your website to rank better on web searches and reach more potential customers.
These agencies are also updated on Google's ever-changing algorithms. This means that they can easily adapt your campaigns to increase your sales, boost your engagement, and have more conversions.
Time and Resource Efficiency
Google Ads agencies allow businesses to focus on their other operations while they handle the ad campaigns. From setup to optimization, these agencies operate the entire campaign process. This saves time for your business, and you can be sure that your campaigns run as expected.
These agencies also efficiently allocate resources by only choosing the best platforms and strategies in the online marketplace. This resource management ensures that your investment in the agency will be spent effectively and you avoid overspending.
Continuous Monitoring and Reporting
A Google Ads agency can also monitor campaigns. To determine if there are improvements, these agencies check key metrics like cost-per-click (CPC), click-through rate (CTR), and conversion rates.
If there are no improvements, they use this information to tweak the existing campaigns they made for their clients. They can either expand effective strategies or discard those that are not helping the campaign to reach more audiences.
Access to Advanced Tools and Features
Google Ads agencies provide tools and features that may not be available to businesses. These include automation tools, smart bidding strategies, and analytics that enhance campaigns.
With agencies using these tools, their partnering businesses can achieve responsive search ads and remarketing that can drive results. These tools also allow for a more personalized and research-based campaign that increases engagement and conversions.
How to Find the Right Google Ads Agency?
Here are three top factors to consider when choosing a Google Ads agency:
The Agency’s Experience
You’ll find that many of the agencies describe themselves as full-service digital marketing agencies. This can work in your favor if you want to incorporate a multichannel approach, which is recommended, but only if they have enough experience in Google Ads. Double-check that they don’t merely list Google Ads as a service but that they can also back it up with real-life examples of past campaigns.
For example, an agency like Directive Consulting describes itself as a performance marketing agency that offers SEO, design, video, and paid media. On their website, they share several success stories including a number proving their skills in PPC specifically.
The case studies shared on their website are also very detailed. It gives an overview of the business and challenges they faced, along with a summary of the strategy their team used and the results achieved (expressed as percentages). This level of detail makes it much easier to measure their experience.
For instance, when they were approached by SentinelOne to drive more quality leads, they combined paid and organic search marketing campaigns. They explain how they identified high-value keywords that they could include in their Google Ads campaigns. That said, they admit that they had to extend the scope beyond top-of-funnel Google Ads campaigns. They also launched ads on other platforms like Bing, Facebook, and LinkedIn. They also publish the results of each collaboration, as seen below for SentinelOne.
While real-life examples like this one are essential, it’s also important to select an agency with a Google Partner status. This reinforces their expertise in Google Ads. Most agencies will include this on their website, but you can also refer to Google.
The Google Ads info page can also be a great resource for businesses looking to outsource their PPC. Google has a function that allows you to search for a partner. For example, a quick search reveals that Directive Consulting is a Google Partner and holds certifications in Search, Display, Video, Shopping, and Apps. It also gives you more details about their performance and spend.
Client Testimonials
While results matter, the process should also be seamless. Client testimonials left on third-party review sites will give you better insight into how an agency goes about their business.
What value does their team bring to the table? Were they transparent about the pricing? Was communication professional? These are just some examples of questions that client reviews will help to answer.
Basically, you’re searching for an AdWords agency that’s not only results-driven but also relationship-focused.
It’s also important that you refer to different sources. Not only will this help you to find more testimonials, but it will also verify what you’ve read on other platforms. Remember, the agency gets to decide what should be included on their own website. So, make sure that you refer to other review sites in addition to the company’s website.
Disruptive Advertising, for example, shares a handful of testimonials on their own website, but they also share links to four other platforms where you can find more reviews on testimonials.
For example, Kevin Lee, the marketing director of a jewelry retailer in San Francisco wrote the following about his experience working with Disruptive Advertising,
“They typically delivered on time. For some deliverables such as dev work or content work, they sometimes took longer than quoted. Their communication was top-notch. They ask a lot of questions to make sure they fully understand our business and our goals.”
While this was a five-star review, the fact that the testimonial highlights room for improvement makes it even more valuable. When you’re evaluating testimonials, don’t dismiss a company when you come across one like this. In fact, a bigger warning sign is if all the testimonials never mention any weaknesses.
Over on Google, Disruptive Advertising received 314 reviews with a rating of 4.7 out of 5. Indicating that these testimonials are trustworthy.
These are the types of things you need to “read” as well. A testimonial might say, “Great work!”, but does the bigger picture communicate the same thing?
Industry Expertise
Aside from boasting successful Google Ads campaigns behind their name as well as a reputation of being a nice-to-work-with PPC agency, it’s key that their team actually has relevant experience working with your industry. Creating ad copy to advertise consumable products like chocolate requires a different skill set to craft copy to encourage college enrollment.
For example, an agency like Directive Consulting makes this very easy. They work only with tech companies. So, if you’re not a tech company, scroll past.
However, it’s not always that straightforward. Some agencies work with a wide range of clients. For example, Moburst’s clients range from
“the biggest names on the Fortune 500 to the world’s best-known and most innovative startups”.
In this case, you can refer to the agency’s list of clients. Can you spot a trend? Do they represent a lot of companies in a specific niche?
If it’s still unclear, you can always just ask them directly. An agency should be able to give you a straight answer.
Explore Regional Google Ads Expertise
If you're seeking localized Google Ads expertise, our regional agency hubs offer insights into top agencies that are well-versed in regional market dynamics and advertising strategies. Whether you're targeting specific metropolitan areas or broader state markets, these agencies have the experience to optimize your campaigns effectively. Explore our curated list of top digital marketing agencies across major U.S. regions:
- Digital Marketing Agencies in New York: Home to some of the most innovative Google Ads practices.
- Digital Marketing Agencies in Florida: Agencies with deep insights into thriving local and tourist-driven markets.
- Digital Marketing Agencies in Texas: Broad skills in handling diverse industries, from tech to energy.
- Digital Marketing Agencies in San Diego: Specialized in creating impactful campaigns in a competitive market.
- Digital Marketing Agencies in Los Angeles: Creative and high-performing Google Ads solutions.
Understanding the Pricing Structures
Google advertising agencies can use different pricing structures for their services. Some of the most common pricing methods include:
- Hourly pricing
- Packaged services
- Percentage of ad spend
- A monthly retainer
- Performance-based models
- Project-based (often with a minimum spend attached to it)
For example, with the monthly retainer model, you’ll be charged a set retainer fee that you’ll need to pay upfront. This fee will include a pre-defined number of hours per month. This type of pricing structure also generally comes with a minimum monthly commitment, and should you wish to cancel, you’ll need to give notice. Details about this notice period and other Ts and Cs can be found in the contract, which you’ll also be required to sign.
Packaged services work similarly to the retainer model. In this case, the agency might group various marketing services. The appeal of this model is that it’s often at a discounted rate, and everything is pretty transparent. For an example, you can refer to Cleverly’s website. In addition to a set monthly fee, there’s also a minimum monthly ad spend.
If you opt to work with a performance marketing agency, you’ll probably be charged using a performance model. In this case, you’ll be charged based on the actual results that they’ve generated. The appeal of this model is that, essentially, you’ll only pay when the agency has generated measurable outcomes. In the case of Google Ads, it will typically include an ad spend component too, with agencies generally charging a percentage of the ad budget (which can be anything between 20% and double that) to manage the campaigns effectively.
There are also a number of factors that can impact the final cost, whether the pricing structure being used is an hourly charge or a fixed fee per project. These factors include the size and region of your business, the project’s scope, and, of course, the agency’s own reputation.
For example, if you’re located in Kentucky, the average hourly rate for Google Ads is $100, while the average campaign size is $4,881. On the other hand (and somewhat surprisingly), New York City’s average hourly rate is only $100, and the average campaign size is $9,999.
Conclusion
Partnering with a top-tier Google Ads agency is essential for maximizing your advertising ROI. The right agency brings expertise, strategic insights, and continuous optimization to your campaigns, allowing you to focus on core business activities.
By leveraging advanced tactics and tailored strategies, these agencies ensure your ads reach the right audience and drive meaningful conversions. Explore our curated list to find the perfect agency to elevate your digital advertising efforts in 2024.
Frequently Asked Questions
What are Google Ads?
Google Ads is a platform for advertisements. It helps you generate more traffic to your website and entice potential customers to your business.
How do Google Ads work?
The Google Ads system has four stages: bidding on keywords, searching for keywords, showing ads, and clicking links on these ads.
The first stage is where advertisers bid for keywords. This is the way for them to inform Google of the keywords they want their ads to appear on the search engine results pages (SERPs). The cost of these keywords can be affordable or expensive. So, your choice depends on your budget.
The second stage is the search for a keyword by potential customers. When this happens, ads for products or services that match the customer’s search intent will be shown in the SERPs.
The third stage is the showing of ads based on their ranks. The positions available in the ranking system range from the first to the total number of ad spaces available on the SERP. The keyword quality score and the amount that advertisers bid on these keywords will determine an ad’s ranking.
Lastly, the keywords that the customer searched for will show a relevant ad. A customer may choose to click on an ad or not. From there, they may choose to buy products or services through the ad or go back to the SERP and choose another one that will match their search intent. They can also choose to stop searching for keywords and not purchase anything.
What are Google Ads agencies?
These agencies are a team of experts who help businesses use Google Ads to promote their products and services. They offer services like designing ads and landing pages, monitoring campaigns and their testing, and optimizing.
Which Google Ads agency should I choose?
Aside from using this article as a resource in picking the right Google Ads agency for your business, you may also want to read the following articles to help you further in your decision-making:
- 7 Google Ad Services to Jumpstart Your PPC Marketing in 2024
- 10 of the Best Google Shopping Agencies to Work With in 2024
- Top 10 Paid Search Agencies for Successful Campaigns
- Top 10 Remarketing Agencies for Effective Reengagement
- Top 9 Search Engine Marketing Agencies
- Top 8 Advertising Agencies in the USA to Boost Your Brand
What Google Ads Agency is best for my business?
|
Agency |
Best For |
| Disruptive Advertising |
Businesses of all sizes |
|
LYFE Marketing |
Small and Midmarket Businesses |
| SmartSites |
Small and Medium Size Businesses |
|
Moburst |
Startup & Enterprise |
| Thrive Internet Marketing Agency |
Enterprises, Large and Small Brands |
What industries are best for Google Ads agencies?
Google Ads agencies serve many industries. These include e-commerce, healthcare, legal services, home services, education and online courses, finance and insurance, and travel and hospitality.
What is the cost of hiring a Google Ads agency?
|
Agency |
Hourly Rate | Minimum Spend Per Project |
| Disruptive Advertising | $100 – $149 per hour |
$5,000 |
|
LYFE Marketing |
Undisclosed | $1,000+ |
| SmartSites | $100 – $149 per hour |
$1,000 |
|
Moburst |
Undisclosed | $20,000 |
| Thrive Internet Marketing Agency | $100 – $149 per hour |
$1,000 |
What services do these Google Ads agencies offer?
|
Service |
Disruptive Advertising | LYFE Marketing | SmartSites | Moburst | Thrive Internet Marketing Agency |
| Search Advertising | ✔ | ✔ | ✔ | ✔ |
✔ |
|
Display Advertising |
✔ | ✔ | ✔ | ✔ | ✔ |
| Ad Creation & Design | ✔ | ✔ | ✔ | ✔ |
✔ |
|
Bid Management |
✔ | ✔ | ✔ | ✔ | ✔ |
| Performance Tracking & Reporting | ✔ | ✔ | ✔ | ✔ |
✔ |
|
A/B Testing |
✔ | X | ✔ | ✔ | ✔ |
| Landing Page Optimization | ✔ | ✔ | ✔ | ✔ |
✔ |
|
Dynamic Advertising |
✔ | X | X | ✔ | |
| Conversion Rate Optimization | ✔ | ✔ | ✔ | ✔ |
✔ |
|
Remarketing Campaigns |
✔ | ✔ | ✔ | X | ✔ |
| Account Audits & Optimization | ✔ | X | ✔ | X |
X |
|
Local Ads Management |
✔ | ✔ | X | ✔ |
✔ |
Is a Google Ads agency worth it?
Yes, it is. They have extensive experience in PPC marketing and can help you achieve business growth. As a bonus, you do not need to handle the marketing aspect of your business anymore.
