Top 65 Instagram Reels Hashtags [+ Ideas to Help You Go Viral]

Hashtags help make your social media content easier to find and can do wonders for increasing the reach and popularity of your content. Though Instagram Reels is pretty new, it still uses hashtags and as such, adding hashtags to your Instagram Reels is a necessary step to take if you want to improve your content on the platform. In this article, we’re going to share 65 Instagram Reels hashtag ideas to help you go viral.

If you want to get more views, likes, comments, shares, and followers on Instagram Reels, these Instagram Reels hashtag ideas will get you there. Not convinced? Let’s take a look at the benefits of using hashtags.


What Are the Benefits of Using Hashtags?

 

Benefits of Instagram Reels Hashtags

Hashtags are a great way to expand your reach and increase engagement on social media platforms like TikTok, Instagram, Twitter, and Facebook. Here are some of the key benefits you’ll get from using hashtags in your social media marketing efforts.

Engagement

Hashtags are the easiest way to get your content in front of the people looking for it. Adding hashtags on your posts lets you join in the conversation that’s going on for a certain topic and the people searching for or following the hashtags you use will have the chance to see your content. When you increase your reach, engagement is likely to follow.

Brand Awareness/Brand Affinity

Hashtags can also be useful for increasing brand awareness and brand affinity. Many businesses use branded hashtags to promote their business. These can be very helpful in driving traffic to your content and increasing engagement—particularly if you use branded hashtags to create fun challenges.

Brand Values

You can use hashtags to communicate your brand’s values and show support for social issues you’re passionate about. This shows your followers that you’re more than just a brand and younger audiences are especially happy to know that they’re supporting businesses that support the issues they care about, too.

Target Audience

Hashtags can help your target audience find you on social media and help you get your content in front of the right people. Users can search and follow hashtags that they’re interested in. When you use those hashtags, the users interested in those hashtags have a much better chance of finding your content.


What Is Instagram Reels?

Instagram Reels is a new feature offered by Instagram that’s intended to be used as a TikTok alternative. Like TikTok, Instagram Reels is used to create short-form video content set to music or other sounds. Instagram Reels can be shared to creators’ Stories, the Reels tab on their profile, and, if their profile is public, on the Explore Feed. Creators can add hashtags to their Instagram Reels to increase the likelihood that the right viewers will find their way to the right content.

This new Instagram feature is perfect for Instagram influencers who already have a following on the platform and don’t want to have to build their following again on TikTok. Plus, with TikTok’s banning in India and its uncertain future in the United States, it’s possible that TikTok might not be an option for creators in those countries anyway.


How to Create an Instagram Reel

Creating and sharing Instagram Reels is easy. Here’s how to do it:

1. Record and Edit Your Video

In the Instagram app, open the camera and choose the Reels option.

instagram app reels feature

From there, you can choose your background sound or music before recording your video. You can record your own sound with your video or use a sound from the Instagram library. If you use original audio, other users will be able to add that sound to their own videos using the Use Audio option.

Now it’s time to record your video and add effects. You can even speed up or slow down your video for added effect. Instagram Reels also has a timer so you can record your reels hands-free if you want.

Before moving on, think about the caption and hashtags you want to include with your video. It’s important to use hashtags on your reels to make them easier to find. Add hashtags that are relevant to your video, and include a mix of trending hashtags and niche hashtags that match your reel’s content. If you’re not sure what hashtags to include, keep reading! We’ll be sharing a list of Instagram Reels hashtag ideas that are sure to get your content seen.

2. Share

Once you’ve created your Instagram Reels video, you’re ready to share it with the world. Instagram Reels has several sharing options: creators can share reels on Instagram’s Explore Feed, the Account Feed, on Instagram Stories, and via Direct Message. You can even add reels to your Instagram profile as Highlights that stay available on your profile. You also have the option to tag friends in your Instagram Reels, too.

For the best visibility, you should set your account to “public” and post your Instagram Reels on your Account Feed. Instagram wants this newest feature to be a success so reels published on Instagram are getting a boost in organic reach. And, the Instagram Explore Feed shows reels at the top of the feed.

We recommend using a combination of effects, music, and hashtags in your reels to get the maximum reach from your videos. Instagram users can search for new reels using hashtags, songs, or effects, so as many ways you can get your video viewed, the better!

3. Watch

Instagram Reels hashtags

After your video has been uploaded, it will be available for you and your followers to view. If your Instagram account is public, your Instagram Reels will be shared on the Explore Feed where it is available for viewing by all Instagram users. And, of course, your video will be accessible from searches for the effect, sounds, hashtags, and more used to categorize it.


Why Use Instagram Reels Hashtags?

We’ve already covered some of the benefits of using hashtags, but you may be wondering why it’s so important to use them in your Instagram Reels content.

why use hashtags on instagram reels

 

To start with, hashtags can help you group content. This could be either general hashtags that are used by many Instagram users or targeted, niche, and brand-specific hashtags. This type of hashtag can help increase interest in your content as well as grouping a specific product or campaign together.

Hashtags can also be used to increase your following on Instagram, as we mentioned earlier. But there’s no real benefit to your brand if you’re filling your follower rolls with people who aren’t actually interested in your brand, products, and services. When you use the right hashtags on your Instagram Reels content, your posts will be discoverable by the users who have similar interests as you, and who are more likely to be interested in buying your products and services. Even if they don’t end up following you, getting your content viewed puts you on their radar so they’re more likely to recall your brand when they see your content again.

Instagram has more than 1 billion monthly active users. With so many users on the platform, the likelihood of your content getting in front of the right people by chance is pretty slim. However, hashtags help Instagram organize and collect your posts, increasing the odds that your content gets in front of the people who want to see it.


70 Top Instagram Reels Hashtags

As you’ve learned by now, hashtags make it a lot easier for viewers to find your content on social media. Here are 65 of the top Instagram Reels hashtags you can use to help you go viral.

  1. #reels
  2. #reelsinstagram
  3. #reelsvideo
  4. #reelitfeelit
  5. #reelsindia
  6. #holareels
  7. #reelsbrasil
  8. #reelsteady
  9. #instagramreels
  10. #viralvideos
  11. #reelsinsta
  12. #instareels
  13. #reelsofinstagram
  14. #k
  15. #music
  16. #bhfyp
  17. #disney
  18. #tiktokindia
  19. #videoftheday
  20. #instareel
  21. #foryoupage
  22. #fyp
  23. #instafeeds
  24. #indianreels
  25. #bantiktokindia
  26. #viralreels
  27. #quarentenachallenge
  28. #instamoment
  29. #reelsmemes
  30. #botaodabelezachallenge
  31. #tiktokbrasil
  32. #bestvideos
  33. #trendingvideo
  34. #reelinstagram
  35. #trendingposts
  36. #firstreel
  37. #videosinstagram
  38. #instagramreelsindia
  39. #tiktokbanindia
  40. #bestreels
  41. #indiatiktok
  42. #reelsindia
  43. #newsfeed
  44. #reelvideo
  45. #oopschallenge
  46. #tiktokbrasil2020
  47. #love
  48. #tiktok
  49. #instadaily
  50. #explore
  51. #fashion
  52. #instagram
  53. #photography
  54. #videooftheday
  55. #instafamous
  56. #memes
  57. #viral
  58. #instagood
  59. #explorepage
  60. #trending
  61. #reel
  62. #foryou
  63. #challenge
  64. #nature
  65. #style
  66. #marketing
  67. #makeup
  68. #beauty
  69. #funny
  70. #travel

Use the Right Hashtags for Your Brand

If you want to use hashtags to make your content stand out, you’ll need to really take the time to find and use the right hashtags for your brand. This means you need to find balance in the hashtags you choose for your content. Using the most popular Instagram hashtags might seem like a good way to get your content found, but the popular hashtags are typically popular because more people use them. It’s a lot harder to get found in a sea of 1 billion posts than it is in 10,000 posts.

We recommend using standard SEO best practices when choosing hashtags for your Instagram Reels content. Similar to trying to rank on search engines, Instagram creators tend to have an easier time getting eyes on their content when they use targeted hashtags like #nycbookstore instead of #books.

That doesn’t mean you shouldn’t include the more popular hashtags; you absolutely should! It just means that you should focus first on hashtags that have smaller followings and usage while still including the more generic hashtags, too. You can also use hashtags meant to apply to a specific type of post. This could result in hashtags for your NYC bookstore being “#nycbookstore,” “#books,” and “#reeloftheday.” Use our Instagram Hashtag Generator to find some amazing options that you can adjust for use on your Instagram Reels content.


How to Find the Best Instagram Reels Hashtag Ideas

In addition to our Instagram Hashtag Generator, here are four key ways to find Instagram Reels hashtag ideas to make your content pop.

Search

To find the best Instagram Reels hashtags to use, you can start by tapping the magnifying glass icon at the bottom of the screen. This will bring up the search function as well as show you popular videos and trends on Instagram.

instagram search location

You can tap the topics along the top of the screen to see videos for those specific themes. Or, enter a keyword in the search bar at the top of the screen to look for hashtags, users, sounds, and more to guide your hashtag choices. Using our bookstore example from earlier, we’ll search for “books” and see what comes up.

instagram hashtag search

In the search results, you’ll see tabs for:

  • Top: this shows the top results for your search term and may be different based on your app use.
  • Accounts: this shows the most relevant accounts based on your search.
  • Tags: this shows the most relevant and popular hashtags based on your search term.
  • Places: this shows the most relevant locations near you based on your search term.

Competitor Research

Another way to find the top Instagram Reels hashtag ideas is by identifying the most popular social media influencers and brands on the platform. This is an even better method of finding hashtag ideas if you look for the influencers or brands you want to be competitive against. Once you find them, take a look at their videos. What hashtags are they using? How are they using them? Anything you can find out about your competitors in your industry or niche will help you.

Other Social Networks

A hashtag that’s trending on TikTok, Triller, or in regular Instagram posts and stories but hasn’t made its way to Instagram Reels is a brilliant way to skyrocket to the top of the trending list. Along with our Instagram hashtag generator we shared earlier, you can also use our TikTok hashtag generator to get some ideas, or just search for popular hashtags right from those platforms.

Social Listening

Social listening and social media monitoring are vital if you want to get valuable information about what your target audience wants from your brand or how they feel about your brand. What’s great about social listening tools is that the data can be applied to hashtags, too. With the right social media monitoring strategy, you can stay ahead of your competition.


Instagram Reels Hashtag Ideas to Make Your Content Stand Out

Instagram Reels is the latest in a line of features and apps that are incredibly useful for getting and keeping customer attention so you can grow your business. Using the Instagram Reels hashtag ideas we’ve included here, along with the hashtags you find during your research, will help you increase your views fast.

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