Top 80 Instagram Reels Hashtags [+ Ideas to Help You Go Viral]

Hashtags help make your social media content easier to find and can do wonders for increasing the reach and popularity of your content. Though Instagram Reels is pretty new, it still uses hashtags and as such, adding hashtags to your Instagram Reels is a necessary step to take if you want to improve your content on the platform. In this article, we’re going to share 80 Instagram Reels hashtag ideas to help you go viral.

If you want to get more views, likes, comments, shares, and followers on Instagram Reels, these Instagram Reels hashtag ideas will get you there. Not convinced? Let’s take a look at the benefits of using hashtags.

Best Instragram Reels Hashtags:

    What Are the Benefits of Using Hashtags?

    Benefits of Instagram Reels Hashtags

    Hashtags are a great way to expand your reach and increase engagement on social media platforms like TikTok, Instagram, Twitter, and Facebook. Here are some of the key benefits you’ll get from using hashtags in your social media marketing strategy.


    Hashtags are the easiest way to get your content in front of the people looking for it. Adding hashtags on your posts lets you join in the conversation that’s going on for a certain topic and the people searching for or following the hashtags you use will have the chance to see your content. When you increase your reach, engagement is likely to follow.

    Brand Awareness/Brand Affinity

    Hashtags can also be useful for increasing brand awareness and brand affinity. Many businesses use branded hashtags to promote their business. These can be very helpful in driving traffic to your content and increasing engagement—particularly if you use branded hashtags to create fun challenges.

    Brand Values

    You can use hashtags to communicate your brand’s values and show support for social issues you’re passionate about. This shows your followers that you’re more than just a brand and younger audiences are especially happy to know that they’re supporting businesses that support the issues they care about, too.

    Target Audience

    Hashtags can help your target audience find you on social media and help you get your content in front of the right people. Users can search and follow hashtags that they’re interested in. When you use those hashtags, the users interested in those hashtags have a much better chance of finding your content.

    What Is Instagram Reels?

    Instagram Reels is a new feature offered by Instagram that’s intended to be used as a TikTok alternative. Like TikTok, Instagram Reels is used to create short-form video content set to music or other sounds. Instagram Reels can be shared to creators’ Stories, the Reels tab on their profile, and, if their profile is public, on the Explore Feed. Creators can add hashtags to their Instagram Reels to increase the likelihood that the right viewers will find their way to the right content.

    This new Instagram feature is perfect for Instagram influencers who already have a following on the platform and don’t want to have to build their following again on TikTok. Plus, with TikTok’s banning in India and its uncertain future in the United States, it’s possible that TikTok might not be an option for creators in those countries anyway.

    How to Create an Instagram Reel

    Creating and sharing Instagram Reels is easy. Here’s how to do it:

    1. Record and Edit Your Video

    In the Instagram app, open the camera and choose the Reels option.

    instagram app reels feature

    From there, you can choose your background sound or music before recording your video. You can record your own sound with your video or use a sound from the Instagram library. If you use original audio, other users will be able to add that sound to their own videos using the Use Audio option.

    Now it’s time to record your video and add effects. You can even speed up or slow down your video for added effect. Instagram Reels also has a timer so you can record your reels hands-free if you want.

    Before moving on, think about the caption and hashtags you want to include with your video. It’s important to use hashtags on your reels to make them easier to find. Add hashtags that are relevant to your video, and include a mix of trending hashtags and niche hashtags that match your reel’s content. If you’re not sure what hashtags to include, keep reading! We’ll be sharing a list of Instagram Reels hashtag ideas that are sure to get your content seen.

    2. Share

    Once you’ve created your Instagram Reels video, you’re ready to share it with the world. Instagram Reels has several sharing options: creators can share reels on Instagram’s Explore Feed, the Reels Feed, on Instagram Stories, and via Direct Message. You can even add reels to your Instagram profile as Highlights that stay available on your profile. You also have the option to tag friends in your Instagram Reels, too.

    For the best visibility, you should set your account to “public” and post your Instagram Reels on your Reels Feed. Instagram wants this newest feature to be a success so reels published on Instagram are getting a boost in organic reach. And, the Instagram Explore Feed also shows reels.

    We recommend using a combination of effects, music, and hashtags in your reels to get the maximum reach from your videos. Instagram users can search for new reels using hashtags, songs, or effects, so as many ways you can get your video viewed, the better!

    3. Watch

    Instagram Reel / Explore Feed

    After your video has been uploaded, it will be available for you and your followers to view. If your Instagram account is public, your Instagram Reels will be shared on the Explore Feed where it is available for viewing by all Instagram users. And, of course, your video will be accessible from searches for the effect, sounds, hashtags, and more used to categorize it.

    Why Use Instagram Reels Hashtags?

    We’ve already covered some of the benefits of using hashtags, but you may be wondering why it’s so important to use them in your Instagram Reels content.

    why use hashtags on instagram reels

    To start with, hashtags can help you group content. This could be either general hashtags that are used by many Instagram users or targeted, niche, and brand-specific hashtags. This type of hashtag can help increase interest in your content as well as grouping a specific product or campaign together.

    Hashtags can also be used to increase your following on Instagram, as we mentioned earlier. But there’s no real benefit to your brand if you’re filling your follower rolls with people who aren’t actually interested in your brand, products, and services. When you use the right hashtags on your Instagram Reels content, your posts will be discoverable by the users who have similar interests as you, and who are more likely to be interested in buying your products and services. Even if they don’t end up following you, getting your content viewed puts you on their radar so they’re more likely to recall your brand when they see your content again.

    Instagram has more than 1.35 billion monthly active users. With so many users on the platform, the likelihood of your content getting in front of the right people by chance is pretty slim. However, hashtags help Instagram organize and collect your posts, increasing the odds that your content gets in front of the people who want to see it.

    80 Top Instagram Reels Hashtags

    As you’ve learned by now, hashtags make it a lot easier for viewers to find your content on social media. Here are 80 of the top Instagram Reels hashtags you can use to help you go viral.

    1. #reels
    2. #reelsvideo
    3. #reelsinstagram
    4. #reelsindia
    5. #holareels
    6. #reelsbrasil
    7. #reelsteady
    8. #instagramreels
    9. #reelsinsta
    10. #instareels
    11. #reelsofinstagram
    12. #fashion
    13. #music
    14. #bhfyp
    15. #disney
    16. #littlestoriesofmylife
    17. #tiktokindia
    18. #videoftheday
    19. #foryoupage
    20. #fyp
    21. #reelsviral
    22. #instagood
    23. #instadaily
    24. #explorepage
    25. #viralvideos
    26. #instagram
    27. #igaddict
    28. #instafamous
    29. #reelvideo
    30. #newreel
    31. #videooftheday
    32. #love
    33. #viral
    34. #trending
    35. #foryou
    36. #reelitfeelit
    37. #explore
    38. #like4like
    39. #likeforlike
    40. #firstreel
    41. #newsfeed
    42. #bestreels
    43. #instamoment
    44. #challenge
    45. #trendingreels
    46. #igreels
    47. #reelsforyou
    48. #outfitoftheday
    49. #reelseat
    50. #reelsportswear
    51. #reelshutter
    52. #outfitinspiration
    53. #streetwearstyle
    54. #instafeeds
    55. #indianreels
    56. #bantiktokindia
    57. #viralreels
    58. #quarentenachallenge
    59. #reelsmemes
    60. #botaodabelezachallenge
    61. #tiktokbrasil
    62. #bestvideos
    63. #trendingvideo
    64. #reelinstagram
    65. #trendingposts
    66. #videosinstagram
    67. #instagramreelsindia
    68. #tiktokbanindia
    69. #indiatiktok
    70. #shimanoreels
    71. #nature
    72. #style
    73. #marketing
    74. #makeup
    75. #beauty
    76. #funny
    77. #travel
    78. #follow4follow
    79. #picoftheday
    80. #instamood

    Use the Right Hashtags for Your Brand

    If you want to use hashtags to make your content stand out, you’ll need to really take the time to find and use the right hashtags for your brand. This means you need to find balance in the hashtags you choose for your content. Using the most popular Instagram hashtags might seem like a good way to get your content found, but the popular hashtags are typically popular because more people use them. It’s a lot harder to get found in a sea of 1 billion posts than it is in 10,000 posts.

    We recommend using standard SEO best practices when choosing hashtags for your Instagram Reels content. Similar to trying to rank on search engines, Instagram creators tend to have an easier time getting eyes on their content when they use targeted hashtags like #nycbookstore instead of #books.

    That doesn’t mean you shouldn’t include the more popular hashtags; you absolutely should! It just means that you should focus first on hashtags that have smaller followings and usage while still including the more generic hashtags, too. You can also use hashtags meant to apply to a specific type of post. This could result in hashtags for your NYC bookstore being “#nycbookstore,” “#books,” and “#reeloftheday.” Use our Instagram Hashtag Generator to find some amazing options that you can adjust for use on your Instagram Reels content.

    How to Find the Best Instagram Reels Hashtag Ideas

    In addition to our Instagram Hashtag Generator, here are four key ways to find Instagram Reels hashtag ideas to make your content pop.

    Discover the top Instagram Reels hashtag ideas


    To find the best Instagram Reels hashtags to use, you can start by tapping the magnifying glass icon at the bottom of the screen. This will bring up the search function as well as show you popular videos and trends on Instagram.

    Search Instagram

    You can tap the topics along the top of the screen to see videos for those specific themes. Or, enter a keyword in the search bar at the top of the screen to look for hashtags, users, sounds, and more to guide your hashtag choices. Using our bookstore example from earlier, we’ll search for “books” and see what comes up.

    instagram hashtag search

    In the search results, you’ll see tabs for:

    • For you: this shows the top results for your search term and may be different based on your app use.
    • Accounts: this shows the most relevant accounts based on your search.
    • Reels: this displays popular short video clips related to your search term.
    • Audio: this section provides access to audio tracks and sounds related to your search.
    • Tags: this shows the most relevant and popular hashtags based on your search term.

    Competitor Research

    Another way to find the top Instagram Reels hashtag ideas is by identifying the most popular Instagram influencers and brands on the platform. This is an even better method of finding hashtag ideas if you look for the influencers or brands you want to be competitive against. Once you find them, take a look at their videos. What hashtags are they using? How are they using them? Anything you can find out about your competitors in your industry or niche will help you.

    Other Social Networks

    A hashtag that’s trending on TikTok, Triller, or in regular Instagram posts and stories but hasn’t made its way to Instagram Reels is a brilliant way to skyrocket to the top of the trending list. Along with our Instagram hashtag generator we shared earlier, you can also use our TikTok hashtag generator to get some ideas, or just search for popular hashtags right from those platforms.

    Social Listening

    Social listening and social media monitoring are vital if you want to get valuable information about what your target audience wants from your brand or how they feel about your brand. What’s great about social listening tools is that the data can be applied to hashtags, too. With the right social media monitoring strategy, you can stay ahead of your competition.

    Instagram Reels Hashtag Ideas to Make Your Content Stand Out

    Instagram Reels is the latest in a line of features and apps that are incredibly useful for getting and keeping customer attention so you can grow your reach on social media. Using the Instagram Reels hashtag ideas we’ve included here, along with the hashtags you find during your research, will help you increase your views fast.

    About the Author
    Jacinda Santora is a copywriter, marketing consultant, and owner of JMS Copy. She enjoys using her SEO expertise combined with experience in and a deep love for all things marketing to create high-quality marketing-related content