Analytics Archives

eCommerce

Nano vs. Micro-Influencer Marketing: What’s the Difference?

In an age where people are more likely to trust the recommendation of a YouTuber over...

eCommerce

Global eCommerce has dominated the market in recent years. Online marketplaces are where...

Social Media

The COVID-19 pandemic pushed businesses to devise new and creative ways for people to...

Influencer Marketing • Social Media

Video is one of the most effective marketing tools that brands can use. According to...

Influencer Marketing

The chances are that if you’re over 30 you’ve never heard of TikTok, or even its...

Social Media

With more than 2.7 billion total users, social media is an excellent medium for...

Influencer Marketing

Engagement has become the holy grail of Instagram for businesses and individuals looking...

Influencer Marketing

Instagram has become one of the most popular social media platforms and has a massive...

Influencer Marketing • Social Media

When pop sensation Taylor Swift released her single "Me" in April 2019, the song went...

Influencer Marketing

Instagram influencer marketing is no longer just about finding creators with large...

Influencer Marketing

Influencer marketing in 2026 has reached a new level of maturity, with 63.8% of brands...

Influencer Marketing Platforms

The history of Socialbakers goes all the way back to 2009, when it was a social media...

Influencer Marketing • Social Media

When Instagram launched its Stories feature in August 2016, many were sceptical. The...