Back in the early days of influencer marketing, many firms found the whole process of influencer discovery to be incredibly tricky. Indeed, some businesses abandoned the process merely because they had no idea where to discover influencers.
As a result, the first version of our Definitive Guide to Influencer Marketing in 2017 included a sizable section on carrying out your campaign organically. This involves manually researching, finding, and contacting suitable influencers in your niche and hoping they will show sufficient interest in working with you.
Times have changed, however. For a start, influencer marketing has moved away from the "old guard" of Facebook and Twitter towards newer and more visual social channels like Instagram and TikTok. And secondly, the array of tools and platforms available to assist with influencer discovery has grown dramatically. And you will find valuable Instagram influencer search tools no matter the size of your business and the amount of marketing budget you can devote to Instagram influencer marketing.
We examine a selection of the best Instagram influencer search tools in the marketplace. We have previously reviewed all these platforms, and clicking on the links below, will take you to in-depth reviews.
What Are Influencer Marketing Tools?
Influencer marketing tools are software platforms designed to assist brands in discovering, managing, and optimizing their relationships with social media influencers. These tools streamline various aspects of influencer marketing, making it easier for brands to execute effective campaigns.
Influencer search tools are types of influencer marketing tools that cover one crucial aspect of influencer marketing - influencer search and identification.
These tools are essential for brands looking to enhance their marketing strategies through effective influencer partnerships, ensuring they can efficiently connect with the right influencers and measure the success of their campaigns.
1. Sprout Social
Sprout Social has long been rated as one of the best social media management tools. Then, in 2023, it acquired Tagger Media, Inc. allowing it to offer influencer marketing as an additional premium service too.
Like Sprout Social, Tagger Media is also regarded as one of the leading tools in its category. Here are just a few of its recent achievements:
- It has been named as a finalist for the Best Influencer Marketing Technology Service Award in 2024 hosted by the Australian Influencer Marketing Council (AiMCO).
- In 2023, it was recognized in three categories: Summer Leader in Influencer Marketing, Summer Momentum Leader, and Summer High Performer in the Enterprise.
- It was named the Best Influencer Marketing Platform in the Technology category for the 2023 Global Influencer Marketing Awards.
While it can be used for all the key tasks involved in getting an influencer marketing campaign off the ground, it really excels in influencer discovery. It goes beyond merely giving you a few filters to refine your search and vanity metrics to drill down on engagement.
For example, it even shares suggestions for estimated costs. With this info, brands can negotiate fair rates and identify post types that will deliver the best return on investment.
Other features to help with Instagram influencer search include:
- A proprietary algorithm called the Affinity Engine
- 50 unique filters that can be combined in over a thousand ways
- A custom landing page builder called Sync
Once you’ve found the right Instagram influencers, you can use campaign management features like labels and creator and collaborator portals. With Labels, you can compile lists to organize your influencers. Then, using its portals, you can organize feedback and approvals for the selected influencers via an intuitive user interface (UI).
Its UI is one of the standout features as highlighted by Jake Hay, Head of Business Development at PopShorts. He explains,
“The powerful user interface combined with industry-leading data sets our team up for success no matter the platform or creator. We will continue to work with the team for many years to come!”
For an idea of just how successful your Instagram influencer marketing campaigns can be, you can refer to how Madden Media, a premier destination marketing agency, applied Tagger by Sprout Social. Working with six influencers in the food and beverage niche, they created:
- 131 Instagram Stories
- 10 Instagram Reels
- 4 Instagram Carousels
- 3 Instagram photos
This campaign managed to generate an earned media value of more than $64,000. Plus:
- More than 577,000 total impressions
- More than 250,000 total video views
- A potential reach of over 12 million
- Over 8,200 post shares
Josh Johnson, Associate Director of Creative Services, at Madden Media, has this to say about his experience working with Tagger by Sprout Social:
“It takes a laborious task like searching for trusted influencers and creators and turns it into a simple process of selecting pertinent information and finding profiles that are a good fit for any reference point that is added.”
It has received dozens of other reviews that share the same positive experience. For example, Elizabeth Walker, a freelance influencer marketing consultant, has described the experience as “refreshing”. She explains:
“Tagger simplifies the often time-consuming process of finding and managing the right influencers. Its comprehensive database and advanced filtering options allow for quick identification of influencers who align with specific brand values and campaign goals. This has significantly reduced the time and effort I invest in the research phase, making the process more efficient and results-oriented.”
From individual users like Elizabeth to influencer marketing agencies to global brands such as DKNY, Tagger by Sprout Social is used and praised by a variety of clients. Its list of happy clients is more evidence of why it’s touted as one of the best influencer search tools for campaigns on Instagram and other popular social platforms.
2. Brandwatch Influencer Marketing Software
Brandwatch offers a comprehensive solution for influencer search and management, bringing together consumer intelligence and social media management. Their platform aims to help you understand and engage with your customers quickly and effectively. With a focus on data-driven content, threat management, and social media channel oversight, Brandwatch is a powerful tool for any brand or agency looking to enhance their influencer marketing efforts.
Discover the Best Influencers for Your Campaigns
Brandwatch’s influencer discovery tool tracks over 30 million global creators, making it simple to find the right influencers for your brand. You can filter influencers based on interests, brand affinities, prior brand collaborations, and credibility. This level of detail ensures that you are connecting with influencers who not only match your brand’s ethos but also have a proven track record of successful collaborations.
The platform covers major social media networks, including TikTok, Facebook, Instagram, X (formerly Twitter), YouTube, and Twitch. This extensive coverage allows you to leverage influencer marketing across multiple platforms, ensuring a wider reach and more significant impact for your campaigns.
With powerful filtering options, you can pinpoint influencers who align perfectly with your campaign goals, whether you’re targeting niche markets or broad demographics.
Manage Your Influencer Relationships Efficiently
Brandwatch’s end-to-end solution for influencer management makes it easy to handle every aspect of your influencer marketing campaigns. You can store all relevant influencer information, such as contact details, payment information, and contracts, in one centralized location. The platform’s CRM capabilities allow for seamless management of your influencer directory, ensuring you maintain organized and efficient relationships.
Automated email tracking helps you monitor correspondence with influencers, keeping communication streamlined and professional. The ability to customize influencer onboarding and campaign reporting with your branding adds a personalized touch, enhancing your brand’s professional image.
With Brandwatch, you can review creator applications to join your private influencer network or campaign database, and connect with influencers across 13 major languages. This global reach ensures that you can build a diverse and extensive network of influencers who can promote your brand on an international scale.
Brandwatch Case Study
Jack in the Box partnered with Brandwatch to enhance their influencer marketing strategy. Facing intense competition from industry giants like McDonald’s and Taco Bell, Jack in the Box sought to leverage social analytics to identify and engage with new influencers. The goal was to gain a competitive edge by harnessing the reach of influential individuals online.
Strategic Approach
Brandwatch utilized its enterprise-level social media analytics to craft specific keyword queries for Jack in the Box. This approach enabled the identification of high-influence individuals discussing not only the brand but also broader fast-food topics.
Brandwatch’s dashboards provided visualization tools that categorized and managed data, helping Jack in the Box uncover new influencers and understand audience interests better. Additionally, hashtag analysis and demographic insights offered deeper insights into engagement patterns and audience demographics.
The collaboration led to the identification of new influencers and a better understanding of audience interests. Jack in the Box’s Super Bowl campaign hashtag #DeclarationOfDelicious saw high engagement, driving substantial online conversation. The insights gathered from Brandwatch’s analysis informed future campaigns, helping Jack in the Box create more compelling and relevant content to drive brand advocacy.
Key Features: Global Influencer Payment, Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
3. Upfluence
Upfluence stands out as a top-tier influencer marketing platform, specifically tailored for eCommerce and social commerce brands. With a unique focus on leveraging organic influencer partnerships to boost online sales, Upfluence ensures that brands can seamlessly connect with the right creators, affiliates, and ambassadors.
Find the Right Creators Quickly and Easily
One of the most significant advantages of using Upfluence is its robust influencer database, designed to help you find not just any creators, but the right ones. With a few clicks, you can access thousands of vetted creators who align perfectly with your brand’s values and goals.
Upfluence’s advanced search capabilities allow you to filter creators based on content, audience, and performance metrics, ensuring a tailored fit for your campaigns.
The platform provides rich data profiles for each influencer, making it easy to vet them based on engagement rates, audience size, demographics, and more. This comprehensive approach ensures that you can confidently select influencers who will effectively promote your brand and resonate with your target audience.
Activate Influential Creators from Your Customer Base
Upfluence offers a unique feature that sets it apart from other influencer marketing platforms: the ability to activate influential creators already within your customer base. This influencer matching feature allows you to turn your most loyal customers into powerful brand advocates.
Data shows that influencers who are already familiar with and love your brand are seven times more likely to accept a collaboration, leading to more authentic and effective marketing campaigns.
Additionally, Upfluence simplifies the influencer outreach process. With access to verified email addresses and the ability to centralize all creator communications within the platform, you can build authentic relationships with influencers without relying solely on social media DMs. The platform supports drip email campaigns, enabling you to contact thousands of influencers and maximize your outreach success efficiently.
Upfluence Case Study
Upfluence partnered with Nescafé AZERA to launch their new Intenso Espresso line in the Swiss market. Nescafé faced the challenge of breaking through a saturated market and addressing perceptions of the brand being too “commercial” or one-dimensional. The brand approached Upfluence to increase overall brand awareness, engage target audiences, and boost sales.
Strategic Approach
Upfluence developed a tailored influencer marketing strategy, targeting young Swiss coffee enthusiasts interested in food, lifestyle, and fashion. The agency identified and recruited 10 prominent Swiss food/lifestyle influencers for two distinct campaigns: a barista workshop and a classic sampling campaign.
Influencers were encouraged to use Instagram Stories for an intimate, teaser-style content release and to create original recipes using the coffee to engage their followers. This approach also allowed Nescafé to reuse the created material for future PR purposes.
Source: featuredcustomers.com
The campaigns generated over 50 creative content pieces, achieving 657,145 likes, 41,831 comments, and 1,160,232 impressions. The campaign outperformed in every KPI, with a reach 332% greater than projected and a 391% increase in engagement, showcasing Upfluence’s effective influencer searching and recruitment capabilities.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
4. Modash
Modash is a top-tier influencer discovery platform, offering unparalleled access to a database of over 250 million influencers across Instagram, YouTube, and TikTok. If you’re seeking to enhance your influencer marketing strategy, Modash is designed to help you find the perfect influencers for your brand with precision and ease.
Extensive Search and Filtering Capabilities
Modash stands out with its comprehensive search and filtering options, making it effortless to pinpoint the right influencers for your campaigns. Whether you’re targeting a specific country, city, or niche, Modash has you covered.
You can filter influencers by locations and languages, follower range, engagement rate, bio keywords and hashtags, and growth rate. Additionally, audience filters allow you to delve into details like audience locations, demographics, interests, and more. This ensures that not only are you choosing the right influencers, but their audiences also align perfectly with your target market.
Efficient Vetting and Performance Analysis
One of the biggest challenges in influencer marketing is ensuring that influencers are a good fit before reaching out. Modash simplifies this process by offering robust vetting tools. You can check for fake followers, analyze engagement rates, and review detailed audience data (such as locations, ages, genders, and languages) directly on the platform.
This eliminates the need for back-and-forth communication to obtain performance and audience screenshots, saving you valuable time.
Modash’s lookalike search feature helps you replicate successful campaigns by finding influencers and audiences similar to those that have worked well for your brand in the past. This ability to swiftly identify and partner with high-performing influencers can significantly boost your marketing efforts.
Modash Case Study
Modash partnered with Bolt, a leading European on-demand transportation platform, to enhance its influencer marketing efforts globally. Bolt faced challenges in accurately identifying and analyzing influencers across multiple markets. They approached Modash to leverage its capabilities in influencer discovery and audience analysis.
Strategic Approach
Modash provided Bolt with detailed audience demographics, enabling them to identify relevant influencers whose followers matched Bolt’s target markets. The platform allowed Bolt to analyze potential influencers at scale, verifying thousands of profiles weekly. Modash’s data-driven approach ensured Bolt could forecast partnership results accurately and make informed decisions based on real audience data.
Through this collaboration, Bolt successfully managed over 500 ambassadors across 18 markets, optimizing their influencer marketing strategy. The use of Modash’s detailed data and analytics led to more precise targeting and improved campaign performance.
Key Features: Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,
5. VN Secure
VN Secure is a platform that screens influencer posts to detect red flags that can cause serious damage to your brand’s reputation. It uses proprietary AI technology to scan images, videos, and text posts going back to the very first post the person made when they created their Instagram profile. The tool goes beyond the usual “brand safety” feature of other platforms by giving users full control in defining their “offensive” criteria.
Users can define their brand’s tolerance level according to certain categories and use these levels to assign each influencer a risk score. Some of the categories include:
- Alcohol, Drugs & Related Content
- Gambling Content
- Explicit Nudity Content
- Violent & Graphic Content
- Sexually Suggestive Content
- Intolerance & Hate Speech Content
VN Secure is powered by deep AI technology so you can even scan reels to detect hate speech or other offensive remarks in the transcribed audio. The tool also scans the text-in-video and any visible text in the background. It leaves no stone unturned when screening potential creators.
Benefits of VN Secure
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Prevent reputational damage from working with the wrong influencers
VN Secure offers risk templates with customizable tolerance scores for 10 flagging criteria. It doesn’t define morals so you can be as lenient as you want on one item while remaining strict on another item. You can also input multiple “profanity” words which the system will use to flag influencers who’ve used these terms.
The tool even audits comments and tagged posts so you can also evaluate the audience who regularly interacts with these influencers. Scans are made in real-time so even future posts are constantly monitored to ensure the influencer remains brand fit at all times.
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Protect the brand’s intellectual property
One of the horrifying risks any brand can face is when an influencer purposely or accidentally leaks proprietary information. They can either post about a new product in advance or unintentionally divulge classified information.
VN Secure prevents this from happening by giving you real-time reports and alerts of what an influencer is posting, even after you engage with them. You can consistently monitor their online behavior and hold them liable to contract terms, preventing further damages.
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Discover an influencer’s true brand sentiment
Ideally, you’d want to work with loyal brand advocates who are fans of your products and services. VN Secure helps you monitor any negative or positive mentions of your brand, CEO, products/services, and other related terms.
You can also monitor competitor terms so you know if an influencer has previously worked with your competitors. You can even discover an influencer’s sentiments on social and cultural topics that may affect your brand’s perception.
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Prevent copyright infringement liabilities
The implications of using unoriginal audio for a social post are tremendous and you want influencers sticking to only permissible music. VN Secure can detect when a creator uses copyrighted music and will alert you before the influencer receives a copyright hit notice.
This is possible because VN Secure has access to extensive data on song titles, artists, albums, music labels, release dates, ISRCs, and UPCs. You can even screen for specific keywords related to your brand within audio files.
Introducing the team behind VN Secure
VN Secure is a one-of-a-kind tool because it’s the product of years of experience from Viral Nation, an influencer marketing agency at the forefront of the creator economy. The team has helped numerous brands reach audiences with award-winning influencer marketing campaigns.
Viral Nation noticed a market gap as the number of creators increased and brands struggled to vet the appropriate influencers. With VN Secure, finding the perfect influencer for your target market, irrespective of your niche or audience preferences, is now possible.
Aside from VN Secure, Viral Nation also created VN Creator OS. It’s a complete social media attribution software that monitors and analyzes various attribution metrics to help users accurately gauge their influencer marketing campaigns. All social media platforms are centralized in an intuitive dashboard where you can see all the information needed to make comprehensive data-driven decisions.
Pricing:
Customized pricing depending on campaign and business size.
Key Features: Influencer Analysis, Moderation Tolerance Feature,
Channels: TikTok, Instagram, Facebook, Twitter
6. Influencity
Although Influencity’s initial focus in 2014 was on Twitter influencers, it wasn’t long before it discovered the value of influencer marketing on Instagram. It quickly found that Instagram was the platform where brands wanted to be seen.
Discovery with Influencity now relies on Instagram data on a mass scale. They have indexed over 55 million Instagram accounts within the platform and have an incredible amount of data on each profile. Influencity claims you can filter data in over 100,000 ways to find the most relevant results.
However, one of the easiest ways to find influencers is to do a lookalike search. The platform judges the similarities based on the influencer, their content, and audience data but also slows the use of other filters. As a result, you only have to identify one perfect influencer, and the platform can do the rest for you.
Influencity claramente se dirige a una amplia variedad de tipos de negocios. Ofrecen tres planes predeterminados que van desde los $168 mensuales por el plan Basic hasta los $698 mensuales por el plan Business. Pero también te alientan a que diseñes el paquete de productos que más se ajuste a tus necesidades empresariales.
As well as providing tools to find influencers, analyze influencers, and organize influencers, Influencity helps you manage your campaigns. You can automate multiple campaigns at once. Customize your workflows by choosing and executing the steps that make sense for each project. View progress from the moment an influencer takes on a task until it’s complete and track the status of every post in your strategy.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, TikTok, Twitch
7. Creator.co
Creator.co began life in 2018 as an influencer marketplace, Shop and Shout. Unusually for the time, it focused on small businesses and micro-influencers yet offered in-depth insights and business intelligence.
More recently, the company has rebranded to Creator.co, and placed as much focus on creating content as on disseminating that content.
You can use their discovery tool to search through their database of 500 million influencers to find those that fit best with your brand. Creator.co gives you in-depth data on these influencers and their audiences. Over 100,000 of these creators have registered in their community and are shopping and actively participating in campaigns.
If you don’t want to use Creator.co as a self-service tool to find your influencers, you can pay for their Community-Driven plan. Here, you create your campaign and let the software take it from there. You have to accept or decline any influencer who applies to participate, but you don’t have to worry about running your campaign.
Whether you choose the self-service or community-driven model, you will still need to create and define your campaign. The more specific and detailed you can be here, the better your influencer selection will be.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
8. LTK (formerly rewardStyle)
Originally launched in 2011, LTK has grown into one of the top influencer marketing platforms, trusted by both creators and brands alike. One standout feature that sets it apart is its AI-powered Instagram influencer search tool, which optimizes how you find and collaborate with the right creators.
LTK’s Match.AI is a game-changer for brands looking to quickly and efficiently identify creators who can deliver results. The tool leverages over 13 years of proprietary data, which means you’re not just selecting influencers based on surface-level metrics like follower count.
Instead, Match.AI digs deeper into performance, engagement, and audience quality to help you find influencers who align with your campaign goals. This advanced AI feature helps reduce the time you spend searching for the right influencer, so you can scale your campaigns faster.
A Broader Reach, Stronger Conversions
With 40 million consumers actively using LTK to shop, it’s clear the platform drives serious results. In fact, LTK boasts 2x the reach for creators and 3x higher conversion rates compared to social media ads.
That means the Instagram influencers you find using LTK’s search tool can help you amplify brand awareness, increase conversions, and tap into a highly engaged, affluent audience.
The recently enhanced LTK Search feature makes discovery incredibly easy for both brands and consumers. With the Instagram search tool, you can find influencers who specialize in specific products, verticals, or niches, making it easier than ever to narrow down your options.
Additionally, influencer content on LTK doesn’t have an expiration date—it remains forever discoverable, which means your brand’s campaigns have a long shelf life.
LTK Case Study
Fashion brand Warehouse partnered with LTK in May 2022 to boost brand awareness and educate consumers on its revitalized product line through influencer campaigns. After witnessing the success of LTK’s work with Karen Millen, Warehouse approached LTK to attract a younger audience and justify its higher price points.
The partnership ran month-long campaigns over six months, with a primary focus on influencer-led content.
Strategic Approach
Warehouse leveraged LTK’s Instagram Influencer Search Tool, utilizing historical sales data to identify high-converting influencers who could create engaging, education-driven short-form video content.
These influencers showcased Warehouse products through their LTK Creator Shop profiles, using the LTK app to provide detailed product information that enhanced customer purchasing confidence.
Warehouse cross-promoted this content on its own Instagram, driving traffic to influencer shops and the Warehouse website. LTK’s strong relationships with creators enabled the campaign to operate efficiently with competitive media rates.
The campaign achieved a 1.7x ROI over six months, with sales increasing by 228% YoY and clicks by 63% YoY. It reached 7.2 million users, with an additional 685,000 through LTK’s amplification channels. Warehouse saw a 6% rise in AOV and a 52% increase in revenue-generating creators.
Speaking on LTK’s assistance in helping them find the right creators, here’s what BooHoo Group’s Affiliate Manager had to say:
“Our LTK team proved again they can seamlessly match our seasonal product focus with the right Creators to deliver inspiring content that went above our goals.”
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
9. Skeepers
Skeepers offers a robust SaaS platform designed to streamline influencer marketing across Instagram, TikTok, and YouTube. It centralizes campaign management, making it more efficient for brands to connect with their audience through genuine content. You can use the “Personal Profile” feature to search and pinpoint influencers on Instagram and other platforms aligning with your image and desired user-generated content (UGC).
Logistics and campaign execution are automated, allowing you to prioritize campaign performance and influencer relationship-building. Additionally, the platform offers a unique licensing provision, granting access to an extensive bank of authentic UGC for up to 10 years.
You can also capitalize on the platform’s real-time analytics. Skeepers’ API integration provides instantaneous data, allowing you to evaluate your campaign’s performance and uncover areas for enhancement.
Skeepers, through its influencer marketing capabilities, has enabled brands like Sud Express to modernize and align with evolving consumer trends. The partnership resulted in a reach of 336K, an uplift in average engagement rate by +3.15%, and a significant 2.8K in Earned Media Value.
Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering,
Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website
10. NeoReach
NeoReach’s primary focus is on providing as much data as possible to help find you the best influencers for your campaign. Its influencer database contains over 3 million people.
Influencer searches begin with a keyword. NeoReach searches through all its influencers and their posts to find matches. But it’s much more sophisticated than that suggests. You can then refine your search in many ways to narrow your match to influencers who do what you care about. NeoReach includes over 40 filters, including keywords, social platforms, profile performance, and audience demographics – like age, gender, location, language, income, brand affinity, etc. In addition, you can integrate over 400+ custom data points into in-house tools and technologies.
In addition, NeoReach includes all the campaign management tools you need to keep up with your marketing efforts. It acts as a centralized communications hub, giving team members visibility into the entire influencer relationship.
NeoReach takes care of contracting and negotiating with potential influencers. They manage the whole process, including pricing strategy, legal contracts, compliance, and everything in between.
Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat
11. Favikon
Favikon is a groundbreaking Instagram influencer search tool designed to empower brands across various verticals with the ability to unlock the full potential of creator partnerships. Offering an unparalleled AI-driven approach to influencer discovery, Favikon streamlines the process of connecting with the ideal influencers for your brand on Instagram.
Customizing its offerings to align perfectly with your business needs, Favikon positions itself as a versatile platform suitable for brands of any size, emphasizing its utility in enhancing Instagram influencer campaigns.
The core of Favikon’s functionality lies in its advanced AI-powered creator discovery feature, granting access to over 10 million creators across more than 600 niches, making it an invaluable tool for brands seeking specificity and relevance in their Instagram influencer search. The platform’s intuitive interface, coupled with over 15 filters and keyword search capabilities, simplifies the task of finding the right creators, eliminating the manual labor traditionally associated with influencer discovery.
The tool’s approach to Instagram influencer search transcends traditional boundaries, providing brands with a sophisticated platform that not only identifies but also manages and evaluates influencer partnerships with unprecedented accuracy. Whether you’re looking to explore new niches, track industry trends, or analyze the performance of potential influencers, Favikon offers a comprehensive suite of tools designed to optimize your influencer marketing strategy on Instagram.
Key Features: Search/Discovery, Content Review, Content Library, Influencer Analysis,
Channels: Linkedin, X, Instagram, Youtube, TikTok
12. Klear
Although Klear began life as Twtrland, providing insights into Twitter, it has evolved considerably into a full-strength influencer marketing platform covering multiple social networks, including Instagram. It now has 900 million influencers in its database, divided into over 60,000 topic categories. In addition, it offers deep analytics about influencers’ audiences’ demo- and psychographics.
Klear has also added features, such as campaign management and tracking and essential listening tools to monitor competitors. It is working towards being an entirely end-to-end experience. However, the data and analytics are currently the real standouts.
Klear’s discovery capabilities are highly targeted. Advanced filters allow you to sift through profiles and focus on those relevant to your brand. In addition, you can use their tool for segmented creator discovery by region, language, industry, #hashtag, niche topic, past collaborations, price range, available contact details, influence level, and more.
Klear’s AI-powered technology detects fake followers or engagements generated by auto-bots, ensuring your influencer’s audience will drive real value. You can use the Klear Influencer Score to identify users with the highest level of influence. Powered by a sophisticated AI algorithm, Klear looks at dozens of metrics to generate a 0-100 score, which quantifies a user’s influence.
Klear’s comprehensive tool ensures you receive data that is relevant and on-trend. It even covers Instagram Stories, giving you the complete picture of influencer activity.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,
Channels: Instagram, YouTube, TikTok
13. Tubular Labs
Searching for Instagram influencers with a high potential to engage your target audience? Look no further than Tubular Labs.
Tubular Labs helps identify social video influencers across all platforms who have the highest potential to drive engagement with your target audience. With Tubular Labs, you can search for specific influencers or filter by demographic information, social platform, location, and more.
If you want to find the next rising star, look at IG influencers who have a large following but are not currently working with any brands. Alternatively, if your brand needs more immediate results, consider influencers on Instagram who already have a strong relationship with your target audience. These considerations, among others, are what Tubular Labs takes into account when identifying social video influencers.
Once you’ve identified some potential social video influencers, reach out and start building relationships. With Tubular Labs, it’s easy to keep track of your interactions and measure the success of your campaigns and return on investment. Moreover, the software as a search tool can be used to measure the potential of any social video influencer, so you can confidently invest in building a relationship with them. You’ll have a reasonable and accurate projection of how successful they could be for your brand. Ultimately, when it comes to Instagram, Tubular Labs is an essential tool for finding social video influencers who have the potential to help your business reach its goals.
Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, Competitor Research, Advanced Analytics,
Channels: Youtube, Instagram, Facebook, Twitch, Twitter
14. CreatorIQ
CreatorIQ is genuinely an end-to-end influencer marketing platform with a polished and efficient interface. If you’re merely looking for an Instagram influencer search tool to find a few influencers with whom you can collaborate, CreatorIQ might be overkill. However, if you want something more encompassing where you can grow, manage, scale, and measure influencer campaigns, then CreatorIQ may be ideal for your needs.
With such a wide-ranging mandate, it is perhaps unsurprising that CreatorIQ doesn’t publish its prices. You won’t find distinct pricing tiers, each offering different service levels. The software targets large businesses and enterprises and is robust enough to meet their influencer marketing needs.
CreatorIQ is truly multi-platform. You won’t just find a few Instagram influencers here. Their influencer database covers Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, and popular blogs. In addition, CreatorIQ has recently become an official TikTok Marketing Partner, making it TikTok’s first SaaS-only influencer marketing platform partner.
CreatorIQ integrates directly with social platform APIs. Its AI-powered algorithm analyses over 1 billion public social accounts and their content. It compares each social account against a set of criteria to see if it merits being added to the platform database. More than 15 million creator accounts currently meet the requirements and are indexed into the system.
The AI looks at all discrete parts of a piece of content—the image, the location, mentions, even emojis—and makes logical inferences. It also vets the data it finds to verify authenticity and gives each influencer an “Integrity Quotient” to discern how authentic an audience is.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
15. Affable.ai
Affable.ai describes itself as an influencer marketing platform for data-driven marketers. You can use it to find relevant influencers, manage campaigns and measure the effectiveness of your influencer marketing campaigns.
The platform indexes influencers worldwide; however, Affable’s target customers predominantly come from the Asia-Pacific region.
Each influencer profile is backed by a good deal of demo- and psychographic data. In addition, it includes filters like the number of followers, topics, mentions, audience traits, locations, suspicious followers, etc.
One handy feature is that you can perform negative searches, i.e., you can set criteria that you don’t want to see. Then, once you’ve found influencers based on your preferred criteria, you can perform an easy lookalike search to find other creators with similar profiles, content, and audiences.
You can organize influencers you’ve found into groups or lists according to whatever defining characteristics you like. You can view the aggregate stats of each group, and Affable also reports the unique reach of the group, making allowance for people who follow multiple influencers in the group. This means that marketers can value influencers individually and as a group.
Key Features: Search/Discovery, Influencer Relationship Management, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,
Channels: Instagram, Facebook, YouTube, TikTok
16. Traackr
Cloud-based Traackr is a software that optimizes relationship management and influencer marketing. It aims to connect brands, eCommerce, agencies, and CMOs with competent social media influencers. They work collaboratively to launch marketing strategies and promote products and services. The platform gives agencies a central hub to store and organize their contact information for influencers so that it will be easy to find in the future.
Traackr’s platform enables businesses to invest in the best ideas, develop more efficient campaigns, and expand their global initiatives. Its network spans 50 countries and is accessible in 26 languages. It includes an extensive and growing roster of prominent social media influencers across key social media channels.
Traackr delivers the data, technology, network, and expertise you need to launch global influencer campaigns. It has a monitoring tool that lets you keep track of influencers’ actions and conversations in real time. With more than 6 million influencer profiles, 13 platforms, and more than 3 billion influencer posts, Traackr gives you access to the world’s largest collection of influencer data for finding, tracking, and reporting on influencers.
Traackr offers data-driven influencer discovery and vetting as one of its many services and solutions. Through content search, you can find influencers based on mentions of your business, competition, key interests, and hashtags. You can refine your search by specifying influencer attributes such as job role, gender, region, language, platform, subscriber count, and engagement rate. You can further narrow your search with audience parameters by emphasizing your target audience’s gender, age, family status, preferences, brand affinities, location, profession, and economic status. You may also grow your network of influencers by seeking recommendations for new influencers who work with your brand, your competitors, or your key areas of interest.
Traackr’s quality and scope of data are unmatched. Since its launch, the platform has helped numerous brands and agencies find the right influencers for their clients and prospects.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs
17. Grin
Grin is an all-in-one creator management platform helping eCommerce companies build more valuable brands through the power of creator partnerships. In addition, it offers a wide range of influencer marketing services for brands wishing to work with influencers across a range of social networks, including Instagram.
Grin customizes its pricing to make it appropriate for your business’s needs, whether you’re large or small. Its target customer is a direct-to-customer eCommerce company in any vertical. Grin includes integrations with eCommerce software like Shopify, WooCommerce, and Magento to assist with this. This helps eCommerce retailers work through the influencer marketing process, including managing and shipping products to influencers, creating sales tracking links to pay commissions, creating exclusive discount codes, etc. Grin also integrates with common email systems like Gmail and Outlook so that every message you send from Grin comes from your mail domain rather than from some random-looking address.
Grin functions well as an Instagram influencer search tool (along with Facebook, TikTok, Twitter, Twitch, and YouTube). You can choose from over 32 million creators (across all social channels) to find the perfect ones for your market. If you already know your preferred influencers but want a tool to manage them, you can import your existing influencer list into Grin.
In addition, Grin pulls in all the registered users from your eCommerce site and finds their social profiles. It then presents them to you as a list of potential influencers, with their relevant statistics. As all this group have previously purchased products from your store, they have the potential to make excellent customer advocates, even if their social audiences aren’t as large as better-known Instagram influencers you find from more traditional searches.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
18. Tribe Dynamics
Tribe Dynamics offers the most comprehensive platform for influencer marketing analytics. The toolkit provided by the agency contains a variety of tools to help you expand your influencer tribe while calculating return on investment. The Discover stream prioritizes influencers who have recently referenced your brand but are not followed. When it comes to development initiatives, influencers who already have a connection to your brand are “easy pickings,” so the agency makes bringing them into your campaign a snap.
Creators may use Tribe Dynamics’ influencer search feature to find potential influencers more easily. You may use it to locate new influencers to add to your community who are already interested in or engaged in your business. You’ll be able to find them based on brands and hashtags referenced in their content, as well as filter by location, follower count, audience engagement, and other parameters.
Key Features: Influencer Relationship Management, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,
Channels: Instagram, Facebook, YouTube, Twitter, TikTok
Why Is It Important to Use Influencer Search Tools?
Using influencer search tools is essential for brands aiming to enhance their influencer marketing strategies effectively. Here are five important reasons why these tools are crucial:
Comprehensive Influencer Database
Influencer search tools provide access to extensive databases of influencers across various social media platforms. This allows brands to explore a wide range of potential collaborators, ensuring they find influencers who resonate with their brand identity and values.
Modash, with its database of over 250 million influencers across Instagram, YouTube, and TikTok, allows brands to find the perfect influencers for their campaigns.
Audience Relevance
These tools enable brands to analyze the demographics and interests of an influencer’s audience. By understanding who the followers are, brands can ensure that their chosen influencers have a target audience that overlaps with their own customer base, enhancing the relevance and impact of their campaigns.
Upfluence provides rich data profiles for influencers, allowing brands to filter by content, audience demographics, and performance metrics to ensure a perfect match for their campaigns.
Engagement and Performance Metrics
Influencer search tools offer insights into key engagement metrics such as likes, comments, and shares. This data helps brands identify influencers with an active and engaged following, ensuring that collaborations are likely to generate meaningful interactions and results.
VN Secure screens influencer posts using AI to detect engagement levels and potential risks, helping brands find influencers with genuine and engaged followers while avoiding those with fake followers.
Efficiency and Time-Saving
By automating the process of finding and contacting influencers, these tools save significant time and effort. Features like automated searches and bulk contact exports streamline the outreach process, allowing marketers to focus on building relationships and crafting impactful campaigns.
Influencity offers automated campaign management and customizable workflows, enabling brands to handle multiple campaigns efficiently and track the status of every post in their strategy.
Is There Any Free Influencer Search Tool I Can Use?
Yes, there are free influencer search tools available that provide basic functionalities for discovering and analyzing influencers. These tools are ideal for small businesses or brands new to influencer marketing, as they offer essential features without the need for a significant investment. Make sure to read our FREE Influencer Marketing Tools guide to know more about them. But, in short, some free influencer search tools you can use include:
- Modash
- Kitly Business
- HypeAuditor
- Shopify Collabs
- Storyclash
- Bazaarvoice
- Influence.co
Note:
These tools come with free versions. But these free versions can be severely limited, allowing you to perform only basic search functionalities and possibly impose limitations on the number of searches you can perform.
Frequently Asked Questions
How do I find a specific influencer on Instagram?
You can find specific influencers on Instagram through your followers by following these steps:
- Find your brand’s profile on Instagram
- Scroll through your “following” and look for Influencers who follow you
- Find who you want to work with
- Contact them
What is the best influencer search tool?
The top most powerful influencer search tools in 2024 are:
- Sprout Social
- Brandwatch Influencer Marketing Software
- Upfluence
- Modash
- VN Secure
- LTK (formerly rewardStyle)
- Influencity
- Creator.co
- Skeepers
- NeoReach
- Favikon
- Klear
- Tubular Labs
- CreatorIQ
- Affable.ai
- Traackr
- Grin
- Tribe Dynamics
What tools can be used to find influencers?
These are the eight best tools to use to find influencers on social media:
- Grin
- klear
- Creator.co
- Upfluence
- Affable.ai
- Influencity
- NeoReach
- Favikon
Where can I find Instagram influencers for free?
To find Instagram influencers for free, try these steps:
- Conduct a manual search
- Look at your brand’s followers
- Search Instagram hashtags
- Search Instagram locations
How do I search for influencers?
These are the top ways to find influencers as a new brand:
- Search hashtags
- Scan competitor’s mentions and hashtags
- Search keywords
- Use Influencer tools and databases
- Use your website to recruit talent
- Follow blogs and bloggers
Comparing Influencer Marketing Tools
These tools operate across diverse sectors, including Business Services, Advertising & Marketing, eCommerce, Consumer Products & Services, and Healthcare, among others. Explore the sections below for an overview of Influencer Marketing Tools categorized by:
- Top 21 Influencer Marketing Tools for Instagram
- Top Influencer Marketing Software Tools for 2024
- 28 Best Influencer Marketing Software For 2024
- Top Influencer Marketing Platforms for August 2024
- 24 Influencer Marketing Tools to Grow Your Business
- Top 16 AI-Powered Influencer Marketing Platforms
- 19 Best Influencer Marketplaces
- Game-Changing Influencer Outreach Tools
