Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Luna Marketing, We Are Social, and OpenInfluence undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Luna Marketing, We Are Social, and OpenInfluence:
Influencer marketing has become one of the most effective ways for brands to connect with their audience, and Hong Kong is no exception. As a dynamic hub where East meets West, the city’s unique blend of cultures and preferences makes it an ideal market for influencer-driven campaigns.
The significance of this marketing strategy is clear, with 84.8% of brands globally reporting its effectiveness in building connections and driving conversions.
Yet, navigating the world of influencer marketing in Hong Kong comes with its challenges. Brands often find themselves torn between partnering with global agencies boasting expansive networks and local firms with in-depth regional expertise.
Adding to the complexity is the city’s tech-savvy, Gen Z-driven audience—highly informed and discerning, this demographic demands relevance and authenticity in every interaction.
As Gen Z continues to shape consumer trends and preferences, businesses must adapt their marketing strategies.
This article not only highlights the top influencer marketing agencies in Hong Kong but also provides a deeper understanding of what makes them stand out.
Comparison of the Top Influencer Marketing Agencies in Hong Kong
Here’s a comparison of the top 5 influencer marketing agencies to help you decide which is the best fit for your needs:
Influencer Marketing Agency | Best For | Specialization | Unique Strength |
 | Brands and Agencies of all sizes | Event activations and creative video production | Integration of offline and online campaigns |
 | Midmarket and Enterprises | TikTok and interactive content campaigns | Commitment to ethical and transparent practices |
 | Large Brands | Multi-platform global campaigns | Global network combined with localized expertise |
 | Brands and Agencies of all sizes | Data-driven influencer strategies | Seamless integration with broader digital strategies |
 | Small to Medium size Brands | Cost-effective, Instagram-focused campaigns | Focus on authenticity and high-quality influencer selection |
Best For: Brands and Agencies of all sizes Key Services: Luna Marketing stands out in the Hong Kong influencer marketing scene with its expertise in crafting campaigns that seamlessly blend creativity and engagement. Their work emphasizes not just connecting brands with influencers but doing so in a way that resonates authentically with target audiences. Whether it’s leveraging mega-influencers for brand awareness or micro-influencers for niche connections, Luna’s flexibility and depth of services cater to a wide array of campaign needs. One of their most notable campaigns was with Monster Energy during the Tokyo Game Show 2024. Tasked with building excitement for the event, Luna executed a high-energy activation at Ani-Com & Games Hong Kong. They transformed Monster Energy’s booth into a hub of excitement, complete with gaming zones, branded photobooths, and live competitions. Popular gaming influencers like Tat Gor and GE of JFFT were instrumental in driving the event’s success, hosting activities that blended live engagement with digital amplification. These efforts not only brought the event to life but also reinforced Monster Energy’s e-sports presence in the Hong Kong market. The campaign excelled in aligning with Monster Energy’s brand identity—dynamic, engaging, and community-driven. By involving influencers who genuinely resonated with the gaming audience, such as Tat Gor, Luna ensured authenticity in every interaction. The live-streamed sessions and vibrant social media posts from influencers like Trial & Error further amplified the campaign’s reach, driving anticipation for the Tokyo Game Show and solidifying brand loyalty among the e-sports community. Luna’s ability to integrate influencer marketing with broader campaign elements like event activations and digital media makes them a standout choice for brands. Best For: Midmarket and Enterprises Key Services: We Are Social is a global leader in influencer marketing, renowned for its ability to deliver campaigns that are both strategic and deeply engaging. Their approach centers on managing the entire influencer marketing process from start to finish, including mapping out ideal influencers, tracking campaign progress, co-creating content, and measuring effectiveness. Whether working with nano-influencers, celebrities, or anyone in between, they focus on authenticity and aligning campaigns with a brand’s objectives to drive tangible business results. What makes We Are Social stand out is their commitment to ethical practices. Transparency and adherence to industry guidelines are at the heart of all campaigns, ensuring partnerships that are both impactful and respectful of ethical standards. Their services extend beyond influencer marketing to include distribution strategies, paid media management, and effectiveness measurement, offering clients a holistic solution to their social marketing needs. A prime example of their innovative approach is the #PlayWithPringles campaign on TikTok. Tasked with revitalizing the Pringles brand for Gen Z during the pandemic, We Are Social created a playful and highly interactive TikTok challenge. Leveraging the iconic Pringles can as a symbol of fun and creativity, the campaign inspired users to share over 2 million original videos, generating a staggering 4.7 billion views. Engagement rates soared, with 30 times higher performance compared to previous promotions. With their ability to blend creativity, strategy, and execution, We Are Social stands out as a go-to influencer marketing agency for brands seeking innovative campaigns that resonate deeply with their audiences and deliver measurable results. Best For: Large Brands Pricing: Undisclosed Key Services: Open Influence is a global leader in influencer marketing, with a strong presence in Hong Kong. Known for its innovative campaigns and data-driven strategies, the agency helps brands achieve exceptional results by leveraging its global expertise and local insights. Open Influence prides itself on delivering professional, highly strategic campaigns that elevate brands to new heights, connecting them with diverse audiences in one of the most dynamic markets in the world. Whether working with local companies in Hong Kong or international corporations, Open Influence’s approach is marked by creativity, precision, and measurable success. One of Open Influence’s most notable collaborations was with Adidas Originals, where the agency spearheaded a TikTok campaign to highlight creators’ innovation, cultural progression, and individuality. With a reach of over 22.6 million followers and nearly 1 million views, the campaign re-established Adidas as a brand at the intersection of sport and culture. Another standout project was the campaign for Disney and Pixar’s Lightyear. Open Influence designed a strategy to build excitement around the movie premiere, enlisting creators who were superfans of Pixar, as well as DIY artists and entertainers. Campaign for Disney and Pixar This multi-platform effort exceeded all expectations, reaching over 40 million followers and generating 3.86 million organic impressions. The campaign achieved remarkable engagement rates, with an in-feed engagement rate of 11.95%, surpassing industry benchmarks and delivering substantial brand lift. Open Influence’s success lies in its ability to align brand objectives with the right creators, ensuring campaigns feel authentic and engaging. Best For: Brands and Agencies of all sizes Pricing: Undisclosed Key Services: Straight is a versatile influencer marketing agency that stands out for its approach to selecting and managing influencer partnerships. With a robust network of influencers across Hong Kong, China, and international markets, Straight works with macro, micro, and nano influencers, offering tailored solutions for campaigns of all sizes. Their expertise extends across platforms like Instagram, TikTok, YouTube, and LinkedIn, ensuring that brands can reach their target audiences effectively wherever they are most active. A hallmark of Straight’s approach is their thorough preparation and data-driven strategy. Before engaging influencers, they establish detailed selection criteria based on campaign goals, target audiences, and performance indicators. By balancing client objectives with influencer creativity, they foster authentic collaborations that resonate deeply with audiences. The agency also emphasizes continuous monitoring and optimization, leveraging social listening tools and analytics to refine campaign strategies and maximize results. A standout case study is their work with CryptoLocally, a decentralized peer-to-peer crypto trading platform. Straight implemented a dual strategy of Google display ads and a micro-influencer campaign to expand the platform’s reach beyond seasoned crypto users. Partnering with over 150 micro-influencers, Straight showcased authentic user experiences, driving a 10% conversion rate within six months. This campaign not only delivered impressive results but also demonstrated the power of micro-influencers in driving high-quality leads at a lower cost compared to traditional advertising. Straight’s ability to seamlessly integrate influencer marketing with broader digital strategies such as paid media, social media management, and analytics makes them a top choice for brands looking to enhance their visibility and engagement. Best For: Small to Medium size Brands Pricing: Undisclosed Key Services: Adting is a Hong Kong-based influencer marketing agency that specializes in connecting brands with influencers to deliver authentic and impactful campaigns. Focused on cost-effectiveness and measurable results, Adting offers a streamlined, four-step approach to influencer marketing: developing a promotion strategy, matching brands with suitable influencers, featuring campaign content on social media, and evaluating campaign performance. One of Adting’s standout features is its commitment to quality. Influencers are carefully selected based on audience demographics, engagement rates, and post quality, ensuring their alignment with client goals. The agency also emphasizes authenticity, making sure that social media content resonates with audiences in an organic and relatable way. Additionally, Adting provides detailed performance reports, equipping clients with actionable insights for future marketing initiatives. A prime example of their expertise is the campaign for Chiu Tung, a food delivery spin-off from the popular Chiu Chow restaurant Sang Kee Foods. Tasked with expanding Chiu Tung’s online reach, Adting implemented an Instagram-focused influencer campaign. The campaign reached over 56,000 people, drove 11 times more traffic to the brand’s website, and doubled food orders, showcasing the effectiveness of influencer marketing in raising brand awareness and driving conversions. Adting’s ability to connect brands with the right influencers and deliver tailored, data-driven campaigns makes it a valuable partner for businesses looking to enhance their visibility in the Hong Kong market. Best For: Small to Medium size Agencies and Brands Pricing: Undisclosed Key Services: Adfocate is a dynamic influencer marketing agency in Hong Kong that excels at blending creativity with strategic execution. The agency offers an extensive range of services, from influencer marketing to short-form video creation, live shopping, and affiliate marketing. Known for their innovative campaigns, Adfocate leverages micro-influencers, Key Opinion Consumers (KOCs), and affiliate programs to create authentic connections between brands and their audiences. Their focus on driving conversions and measurable results makes them a trusted partner for businesses looking to enhance brand awareness and engagement. A standout initiative by Adfocate was the #CLAPTALK campaign for CLAP for Youth@JC. This campaign featured Hong Kong celebrities Flower Sister (花姐) and Anson Lo from the popular TV program Good Night Show 全民造星. The video series inspired young audiences by showcasing personal stories and offering valuable life advice. By aligning influential voices with relatable content, the campaign successfully motivated youth and reinforced the client’s mission of empowering future generations. Another notable project was for 1O1O Business Solutions, where Adfocate partnered with industry influencer 聶曈 to create a series of videos targeting a B2B audience. These videos showcased the brand’s services in the context of an average customer’s daily work life, resonating strongly with the client’s audience. This approach significantly boosted brand awareness and consideration within the competitive B2B sector. Best For: Small to Medium size Brands Pricing: Key Services: Goalry is a premier KOL marketing agency in Hong Kong, renowned for its ability to deliver impactful campaigns by connecting brands with influencers across diverse industries. Their comprehensive approach encompasses everything from KOL identification to performance tracking, ensuring that campaigns are both creative and data-driven. Goalry’s in-depth knowledge of Hong Kong’s market, coupled with an extensive KOL network, positions them as a trusted partner for brands seeking authentic engagement and measurable results. One of Goalry’s standout campaigns was the Chinachem x French May Campaign, which blended online and offline experiences to create a truly immersive audience engagement. Featuring the “Draw Something” concept, the campaign included a custom Instagram Story filter and collaborations with 15+ influential personalities. With over 800,000 impressions and 1,000 participants, the campaign not only raised awareness but also established a creative connection between the brand and its audience. Another successful project was the Mannings Serum Day & Night Campaign, which promoted partnered beauty products to local audiences in Hong Kong. Goalry handled the visual and video production for the campaign, creating content that resonated with the target demographic. The campaign resulted in over 3,000 new social media followers, significantly enhancing brand visibility and engagement. What sets Goalry apart is their versatility in working across industries such as fashion, beauty, sports, travel, food, and finance. Best For: Small Brands and Midmarket Agencies Pricing: Undisclosed Key Services: GetKobe is a leading influencer marketing agency in Hong Kong that leverages advanced artificial intelligence (AI) technology to create impactful, data-driven campaigns. Known for its innovative approach, the agency connects brands with relevant influencers, from mega-celebrities to nano-influencers, ensuring high relevance and engagement across all campaigns. With a robust AI platform analyzing nine key data points, GetKobe efficiently matches brands with the best-fit influencers and forecasts content performance, delivering KPI-driven results with precision. GetKobe’s expertise shines in campaigns like the Shangri-La Boutique Christmas promotion, where influencers shared their shopping experiences and unboxed purchases while highlighting the boutique’s unique features. This campaign achieved an impressive outreach of 467,661 and an engagement rate of 1.62%, amplifying the brand’s presence during the festive season. By integrating storytelling with promotional codes, GetKobe successfully blended authenticity with marketing impact. As an AI-powered agency, GetKobe offers a seamless end-to-end process, from campaign planning to execution and reporting. Their weekly tracking reports ensure transparency, while fraud protection and secure payment handling provide peace of mind for brands. With a deep understanding of Hong Kong’s digital landscape, including the growing influence of platforms like Instagram, Facebook, and YouTube, GetKobe is a trusted partner for brands looking to navigate the region’s dynamic social media marketplace. Best For: Large Brands Pricing: Campaigns start at $10,000+ Key Services: Prizm Group is an award-winning influencer marketing agency in Hong Kong known for its strategic and innovative approach to bridging the gap between brands and consumers. By focusing on authenticity, relatability, and trust, Prizm ensures that influencers align seamlessly with a brand’s values, creating connections that genuinely resonate with audiences. One of their standout campaigns was with POLA, a luxury beauty brand aiming to attract mainland Chinese tourists and increase sales at their Hong Kong stores. Prizm executed a KOL/KOC campaign on XiaoHongShu (XHS), collaborating with influencers to create immersive content highlighting POLA’s premium offerings. POLA case study The campaign combined experiential in-store events with subtle, soft-sell narratives that showcased the brand’s products and locations. This effort led to over 150,000 impressions, 67,000 clicks, and 4,000 engagements, successfully boosting brand awareness and foot traffic during a critical festive period. Prizm’s ability to adapt to emerging trends, such as the rise of “deinfluencing,” further showcases their expertise in navigating the dynamic influencer landscape. With deep expertise in leveraging platforms like XiaoHongShu and a strong focus on data-driven refinements, Prizm Group stands out as a trusted partner for brands seeking innovative solutions to enhance their visibility and engagement in Hong Kong’s competitive market.1. Luna Marketing
2. We Are Social
3. OpenInfluence
4. Straight
5. Adting
6. Adfocate
7. Goalry
8. GetKobe
9. Prism Group
Common Challenges When Working With Influencer Agencies (And How to Overcome Them)
Collaborating with influencer marketing agencies can be transformative, but it’s essential to navigate potential challenges effectively. Here, we address common hurdles with actionable strategies and real-world examples from leading agencies in Hong Kong.
Misaligned Expectations: How to Set Clear Goals and KPIs
Miscommunication around campaign goals can lead to disappointment on both sides. Without clearly defined objectives and KPIs, measuring success becomes nearly impossible.
One way to solve this issue is to talk to the agency and:
- Set SMART Goals: Define Specific, Measurable, Achievable, Relevant, and Time-bound objectives for every campaign.
- Agree on Metrics: Work with your agency to establish KPIs like engagement rates, reach, conversions, or ROI before launch.
- Use Regular Checkpoints: Schedule progress updates to ensure alignment.
Luna Marketing’s Monster Energy campaign at the Tokyo Game Show exemplifies clear goal-setting. They focused on high-energy engagement, using live-streamed sessions and interactive booths to align with the gaming community. This resulted in authentic connections and a reinforced brand identity.
Issues With Transparency: Ensuring Regular Reporting and Updates
Lack of transparency can create confusion and distrust, especially when brands feel out of the loop regarding campaign progress or performance.
Although highly common, this challenge can be solved by:
- Request Detailed Reports: Insist on data-driven updates that include engagement, reach, and other KPIs.
- Use Analytics Tools: Partner with agencies that utilize real-time analytics and provide access to campaign dashboards.
- Insist on Accountability: Clarify roles to avoid miscommunication.
GetKobe excels in transparency by offering weekly tracking reports powered by their AI-driven platform. During the Shangri-La Boutique Christmas campaign, their regular updates ensured brands had complete visibility into metrics, leading to precise refinements and better outcomes.
Cultural Missteps: Ensuring Campaigns Resonate With Hong Kong Audiences
Hong Kong’s unique cultural nuances make it critical for campaigns to be locally relevant. A lack of understanding can result in campaigns that fail to connect with audiences.
Here’s how to solve this challenge:
- Partner With Local Experts: Choose agencies with in-depth knowledge of Hong Kong’s consumer behaviors and market trends. Agencies like Luna Marketing, OpenInfluence, Straight, and others on this list come with extensive expertise in the local Hong Kong market.
- Test Locally: Conduct focus groups or soft launches to gauge resonance.
- Iterate Based on Feedback: Use feedback to refine messaging and strategies.
Prizm Group’s campaign for POLA targeted mainland Chinese tourists visiting Hong Kong. By collaborating with KOLs on XiaoHongShu and hosting immersive in-store events, they effectively blended cultural sensitivity with strategic execution, resulting in 150,000+ impressions and 67,000+ clicks.
Platforms That Influencer Marketing Agencies in Hong Kong Use the Most
Influencer marketing success hinges on selecting the right social media platforms to engage your audience. In Hong Kong, a diverse digital market and high social media adoption make platforms like TikTok, Instagram, YouTube, and WeChat indispensable for impactful campaigns.
Here’s a breakdown of these platforms, key trends, and tips to align them with your campaign goals.
TikTok: The Hub for Creative and Viral Content
TikTok has become a go-to platform for brands looking to tap into younger audiences with short-form, engaging videos. Its algorithm-driven content discovery makes it ideal for campaigns aimed at maximizing reach and virality.
Insights for Hong Kong:
- TikTok appeals primarily to Gen Z and younger millennials, offering high engagement rates for interactive campaigns.
- Beauty and cosmetics brands like Charlotte Tilbury have found success here, investing heavily in TikTok campaigns to showcase product tutorials and trends.
@charlottetilbury 2 things we can't resist: gifting Magic Cream and listening to BEAUTIFUL @Georgina Rodríguez! 😍 #GeorginaRodriguez ♬ original sound - Charlotte Tilbury
Pro Tip:
Use TikTok for trend-driven, hashtag challenges or tutorials to create buzz around your brand. For instance, We Are Social’s #PlayWithPringles campaign leveraged TikTok’s creativity to generate over 4.7 billion views and unprecedented engagement rates.
Instagram: The Platform for Aesthetic Storytelling
Instagram remains one of the most popular platforms in Hong Kong for influencer marketing, particularly in industries like beauty, fashion, and lifestyle. With its focus on visual storytelling and features like Reels and Stories, Instagram enables brands to connect authentically with their audience.
Insights for Hong Kong:
- In Q2 2024, beauty and cosmetics brands collectively spent 26.9 million HKD on influencer campaigns, with leading brands like Chanel Beauty allocating over 2 million HKD on Instagram-focused strategies.
- Nano- and micro-influencers see particularly high engagement rates, making Instagram a top choice for brands targeting niche audiences.
Pro Tip:
Use Instagram for campaigns requiring curated, high-quality visuals and interactive formats like polls and swipe-ups. Agencies like Luna Marketing have successfully used Instagram to double online sales for food delivery platforms like Chiu Tung.
YouTube: Long-Form Content for Deep Engagement
YouTube offers a space for long-form, immersive content, making it ideal for tutorials, unboxings, and in-depth product reviews. This platform is especially effective in industries like technology, beauty, and education.
Insights for Hong Kong:
- With a high number of viewers consuming product review videos before purchasing, YouTube drives trust and consideration among audiences.
Pro Tip:
Use YouTube for campaigns that require detailed storytelling or product demonstrations to educate and engage your audience.
WeChat: Bridging Local and Mainland Chinese Audiences
WeChat is a powerful tool for brands targeting cross-border audiences, particularly tourists from mainland China. With features like mini-programs, articles, and group chats, WeChat fosters personalized engagement and community building.
Insights for Hong Kong:
- As a key platform for luxury and lifestyle brands, WeChat helps bridge the gap between online engagement and offline purchases.
Pro Tip:
Incorporate WeChat for campaigns targeting bilingual audiences or requiring a seamless online-to-offline (O2O) experience.
Selecting the Right Platform for Your Campaign
The best platform for your campaign depends on your goals and target audience.
- If aiming for virality: TikTok’s algorithm and trend-driven nature are ideal.
- For visual storytelling: Instagram offers unmatched versatility for brands in beauty, fashion, and lifestyle.
- To build trust through in-depth content: YouTube is the go-to choice.
- To connect with cross-border audiences: WeChat effectively bridges online engagement with in-store experiences.
Moving Forward with Confidence in Your Influencer Campaign Strategy
Selecting the right influencer marketing agency is crucial for achieving your brand’s goals in Hong Kong’s competitive and culturally unique market. With the right expertise, an agency can align your campaign with the most effective platforms, create authentic connections with your audience, and deliver measurable results that drive real impact.
Whether you prioritize data-driven strategies, creative storytelling, or audience-specific engagement, the insights shared in this guide can help you make an informed decision. Take the next step by reaching out to one of the reviewed agencies or using the provided criteria to evaluate your options and start crafting a campaign that sets your brand apart.
Frequently Asked Questions
Influencer marketing agencies can help promote your brand in Hong Kong
Here are the several different influencer agencies to help promote your brand, product, or service in the Hong Kong market:
- Top 14 Travel Influencer Agencies for 2024
- Top 10 Creator Agency Powerhouses Shaping Influencer Marketing
- Top Micro-Influencer Agencies Every Brand Should Know About
- Top 16 Beauty Influencer Marketing Agencies for Your Next Campaign
- Leading Fashion Influencer Marketing Agencies in 2024
- Leading Instagram Influencer Marketing Agencies in 2025
- 6 Best TikTok Shop Influencer Marketing Agencies
What should I look for when choosing an influencer marketing agency in Hong Kong?
Look for expertise in your industry, a strong network of influencers, proven case studies, transparent reporting practices, and familiarity with Hong Kong’s cultural nuances.
How do agencies in Hong Kong manage cross-border campaigns with mainland China?
They leverage platforms like WeChat and XiaoHongShu, partner with bilingual influencers, and ensure campaigns comply with regulatory and cultural considerations on both sides.
What is the difference between an international agency and a local agency in Hong Kong?
International agencies may offer broader networks and global insights, while local agencies provide deeper cultural understanding and tailored strategies for the Hong Kong market.
How can I ensure that my influencer marketing campaign aligns with my brand values?
Collaborate closely with your agency to vet influencers for authenticity, create clear briefs, and use KPIs that prioritize brand alignment over vanity metrics.
What are the risks of working with influencers, and how can an agency help mitigate them?
Risks include lack of authenticity, negative PR, or unmet campaign goals. Agencies mitigate these risks through thorough vetting, contracts, and performance monitoring.
Which industries typically achieve the best results with influencer marketing in Hong Kong?
Industries like beauty, fashion, food, lifestyle, and finance see strong results due to high consumer engagement on these topics.
How do influencer marketing agencies handle campaign performance reporting?
Agencies use analytics tools and provide detailed reports on metrics like engagement rates, reach, conversions, and ROI to track and optimize performance.
What makes influencer marketing campaigns successful in Hong Kong?
Influencer marketing campaigns succeed when they align with local consumer preferences and leverage the right platforms. Key factors include:
- Choosing influencers with authentic connections to their audience.
- Understanding cultural nuances unique to Hong Kong.
- Using data-driven strategies to target the right demographics.
- Aligning campaign goals with actionable KPIs.
What are the most common mistakes brands make with influencer marketing in Hong Kong?
Despite its potential, influencer marketing can fall short due to avoidable errors. Brands should watch out for:
- Partnering with influencers whose audience doesn’t align with the brand.
- Failing to set clear campaign goals and KPIs.
- Overlooking the importance of cultural and platform-specific content.
- Relying too heavily on vanity metrics like follower count instead of engagement quality.
How do influencer marketing strategies differ across platforms in Hong Kong?
Different platforms serve unique purposes and audiences. Here’s how strategies vary:
| Platform | Audience Focus | Best Use Case | Content Style | Popular Industries |
| TikTok | Gen Z and younger millennials | Viral challenges, tutorials | Short-form, trend-driven | Beauty, lifestyle, food |
| Millennials and Gen Z | Visual storytelling, Reels | High-quality, curated visuals | Fashion, beauty, travel | |
| YouTube | All age groups | Long-form tutorials, product reviews | Educational and engaging | Tech, beauty, education |
| Mainland Chinese tourists | Community engagement, O2O campaigns | Informative, bilingual | Luxury, retail, hospitality |
