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Subscription-based business models are nothing new. Things like Netflix, Spotify, and your email marketing service are all subscription-based…
If you want to get the most from your Instagram marketing strategy in 2021, you’ve come to the…
Digital video has had an enormous impact on shopping. From the start of the buyer’s journey, when consumers…
According to LinkedIn, 94% of B2B Marketers use the platform as their primary content distribution channel. More than…
There’s never been a better time to start an e-commerce business. Every aspect of running a retail business—sales,…
There’s a lot that goes into creating a successful business online, not the least of which is getting…
Have you ever run an email marketing campaign and struggled to get the desired ROI? This may be…
While we usually focus on influencer marketing, there are still many other forms of online marketing that businesses…
If you are still trying to figure out what a virtual influencer is, you are forgiven considering that…
As far as online marketing goes, email marketing is one of the more mature methods. Yet, it is…
If you want to succeed on social media, you need to run your accounts/channels tactically. You want to…
Is your social media marketing strategy working? How do you know? If you’re still just tracking vanity metrics…
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If you hadn’t heard of CreatorIQ before this year, I’d be surprised if you made it to December without the platform’s name becoming known to you. Especially if you’re reading this, because you’ve obviously just now heard of...
In its early stages of becoming “a thing,” influencer marketing was often touted as a marketing equalizer. Influencers weren’t really celebrities, so they didn’t cost a lot to hire for sponsored posts and ads—they were real...
As you might imagine, we see and test a lot of different influencer marketing platforms for our reviews—more even than what we’ve published. Not every platform makes it to our website, though; we’ve seen some pretty terrible attempts...
Influencer marketing platforms take on a lot of shapes and sizes. There are straight up discovery tools, often described as Google for influencer marketing. There are influencer relationship managers, aka Salesforce for influencer...
Captiv8 was founded in 2015, and three of its four founders had ties that go back even further than that. In 2008, Krishna Subramanian, Sunil Verma, and Vishal Gurbaxani had their first crack at a digital advertising startup with their...
Pitchboard has elevated the idea of a marketplace by placing a bigger emphasis on data and analytics than most of its competitors do. They’ve done away with superfluous features that were until now standard, and focused on enhancing the...
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