Top 6 Twitch Talent Management Agencies for 2024

1. NeoReach

NeoReach is a leading Twitch talent management agency dedicated to transforming your brand’s presence on the world’s top live-streaming platform. By leveraging performance data and insights, they offer tailored influencer and social marketing campaigns that guarantee exceptional digital results. 

Their deep understanding of Twitch and its community dynamics positions them as pioneers in the Twitch marketing landscape, ensuring your brand connects with highly engaged audiences.

Comprehensive Twitch Influencer Marketing

NeoReach excels in Twitch influencer marketing by connecting brands with a diverse range of influencers, from A-list celebrities to niche micro-influencers. Their campaigns promise increased traffic and impressive conversions, ensuring your brand stands out on Twitch. By leveraging their expertise, Socially Powerful guarantees performance-driven campaigns that deliver tangible results.

Their comprehensive approach covers influencer marketing, paid social campaigns, community management, and video production, providing a holistic strategy to optimize your Twitch presence. This ensures that your brand’s journey on Twitch is not just about generating views but fostering genuine community engagement and loyalty.

Expert Community Management and Growth

NeoReach’s community management and growth services are designed to scale Twitch profiles from zero to 100k+ followers efficiently. They use their extensive influence network and expertise to manage your community with precision, ensuring sustained engagement and growth. 

In addition to growth, they specialize in producing dedicated video and social content tailored for Twitch. This creative content maximizes engagement, increases positive sentiment, and drives sales. Their innovative use of in-app features and adherence to key creative guidelines ensure your content resonates with your audience, enhancing your brand’s visibility and impact on Twitch.

NeoReach

NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...

Company

Channels

Services

Company

50+

Los Angeles, San Francisco, Orlando, Tokyo

Best for:

Large Companies

Minimum Campaign Size: $50.000+

Channels

Blog

Discord

Facebook

Google

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

Telegram

TikTok

Twitch

Twitter (X)

YouTube

Services

Campaign Strategy & Direction

Creative Brief Development

Influencer Sourcing & Scheduling

Influencer Contracts & Negotiation

Content Licensing & Compliance

Product Shipping & Logistics

Influencer Payments

Detailed Reporting & Insights

Fraud Detection

Paid Social Amplification

Experiential Activation

Social Account Management

Crypto & NFT Marketing

Talent Management

API Integrations

Minimum Campaign Size: $50.000+

NeoReach

NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...

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2. Night Media

Night Media, founded in 2015 by Reed Duchscher, is a pioneering digital talent management company that has established itself as a key player in managing top-tier Twitch talent. The agency’s impressive roster includes influential creators like Kai Cenat, ZHC, and Safiya Nygaard, and it has a proven track record, having managed MrBeast from 2018 to 2024. 

Night Media’s mission is to help digital artists achieve their fullest potential both as entertainers and entrepreneurs, redefining talent management for the next generation of global superstars.

Comprehensive Talent Management

Night Media excels in providing comprehensive talent management services tailored specifically for Twitch creators. Their approach is centered around helping the world’s most influential artists maximize their impact and growth on the platform. By offering personalized strategies that cater to the unique needs of each creator, Night Media ensures that their clients can focus on what they do best—entertaining and engaging with their audience.

The agency’s talent management services extend beyond simple representation. They provide creators with opportunities to expand their brand and business ventures, facilitating growth not only in viewership but also in entrepreneurial endeavors. 

Innovative Support and Growth

Night Media’s innovative support infrastructure sets them apart. The company operates through several arms, including Night Talent, Labs, Studios, and Ventures, each designed to support different facets of a creator’s career. This multi-faceted support system helps creators explore new opportunities, develop groundbreaking content, and venture into new business territories.

The agency’s dedication to innovation is evident in its tailored growth strategies, which include comprehensive analytics and audience insights. These tools enable creators to understand their audience better, optimize their content, and ultimately increase their reach and engagement on Twitch. 

By leveraging data-driven insights, Night Media ensures that their creators stay ahead of trends and continuously evolve with the platform.

3. Fenix Down

Fenix Down is a distinguished talent management company and licensed talent agency dedicated to representing the best and most engaging personalities in gaming. With nearly a decade of experience in a rapidly evolving industry, Fenix Down offers brands unparalleled expertise in forming successful partnerships with top Twitch creators. 

Proven Expertise and Trustworthiness

Fenix Down’s team brings a wealth of experience to the table, understanding the nuances of what works in the world of Twitch marketing. This experience translates into effective strategies that align perfectly with the unique needs of both creators and brands. Their trusted partnerships, built on integrity and a strong work ethic, ensure that your brand is in capable hands.

By choosing Fenix Down, you gain access to a network of Twitch creators who are not only influential but also highly engaged with their audiences. This engagement is critical for brands looking to create authentic connections and drive meaningful interactions with potential customers. Fenix Down’s proven track record in managing these relationships means your brand will benefit from partnerships that deliver real results.

Empowerment and Diversity

Fenix Down is committed to empowering Twitch creators by ensuring their hard work is recognized and rewarded through stable, paid partnerships. This focus on creator well-being allows influencers to concentrate on producing high-quality content, which in turn enhances the effectiveness of your brand’s campaigns. 

For brands, this means collaborating with creators who are motivated and passionate about their work, leading to more impactful and authentic promotions.

Additionally, Fenix Down’s dedication to diversity, equality, and inclusion sets them apart in the industry. They actively seek to partner with a diverse group of content creators, pushing the industry towards a more inclusive future. 

This commitment not only enriches the pool of talent available to brands but also ensures that your marketing efforts resonate with a broader, more varied audience.

4. Loaded

Loaded, founded in 2016, is a no-nonsense, fast-moving management and advisory firm that has been a driving force in the gaming industry. They are known for their authentic, creative, and award-winning approach to supporting top-tier content creators. If you’re a brand looking to partner with influential Twitch talent, Loaded offers a full-service management experience that is unparalleled in the industry.

Comprehensive Talent Management

Loaded excels in providing comprehensive talent management services that help creators build compelling brands and businesses. Their team of gaming, data, and marketing industry leaders work tirelessly to support the most impactful and innovative creators in gaming. By partnering with Loaded, your brand gains access to creators who not only have significant followings but also possess the ability to move the culture of gaming forward.

Loaded’s talent management services include content management, platform monetization, creator brand strategy, licensing, and merchandise. This holistic approach ensures every aspect of a creator’s career is optimized for growth and success. For brands, this means collaborating with creators who are well-supported and positioned to deliver high-quality content and engagement.

Strategic Partnerships and Measurable Impact

Loaded’s expertise extends beyond talent management to include strategic brand and game developer partnerships. They have a proven track record of helping game developers and consumer brands create and execute marketing campaigns that set industry standards. 

Loaded’s creators have delivered S-Tier marketing campaigns, branded content, and ambassadorships, making them the ideal partner for brands looking to make a significant impact on Twitch. 

Some of the notable creators managed by Loaded include Shroud, Summit1G, DrLupo, CourageJD, and many more. These creators are known for their innovative content and community engagement, ensuring that your brand’s message reaches a highly engaged audience.

Source: Loaded GG

5. GameInfluencer

GameInfluencer is a premier influencer marketing agency specializing in the gaming industry, known for developing and executing memorable campaigns with unique talents. Founded by experts in game publishing, marketing, online communities, and promotion, GameInfluencer connects mobile and online games with top influencers on platforms like Twitch and YouTube. 

If you’re a brand looking to enhance your presence on Twitch, GameInfluencer offers the expertise and network to elevate your campaigns and reach a global, highly engaged audience.

Strategic and Tailored Talent Management

GameInfluencer excels in creating and managing tailored influencer marketing strategies that align with the unique DNA and goals of each game. Their deep understanding of the gaming industry, combined with a robust network of over 3.1 million content creators, allows them to pair brands with the most fitting Twitch influencers. 

Source: GameInfluencer

By partnering with GameInfluencer, your brand benefits from their influencer selection process, which filters through millions of insights to find the perfect match. This means your campaigns are driven by influencers who not only have significant reach but also genuine engagement with their followers.

GameInfluencer’s talent management services cover everything from strategizing and influencer selection to campaign execution, providing a seamless and effective marketing experience.

Proven Success and Innovative Campaigns

GameInfluencer’s track record speaks for itself, with over 500 million views generated across all campaigns and more than 200 clients served. Their innovative approach to influencer marketing has led to the creation of highly successful and creative campaigns that set industry standards. 

For brands looking to leverage Twitch talent, this means partnering with an agency that understands how to maximize impact and drive measurable results.

One of the key strengths of GameInfluencer is their ability to harness user-generated content (UGC) to amplify your brand story. By tapping into the authenticity and engagement of UGC, GameInfluencer helps brands build deeper connections with their audience. This approach not only enhances brand visibility but also fosters trust and loyalty among consumers.

GameInfluencer Case Study

GameInfluencer partnered with HDMI LA to promote the latest HDMI 2.1a Specification through Twitch talent. HDMI LA aimed to increase awareness of their advanced gaming features, needing a strategy that would resonate with the gaming community. GameInfluencer was approached to leverage their expertise in working with prominent Twitch influencers.

Strategic Approach

GameInfluencer selected three popular Twitch influencers—Ifrostbolt, Zkmushroom, and Tru3ta1ent—to lead a month-long campaign. These influencers conducted 24 live streaming sessions, showcasing the HDMI 2.1a’s capabilities while engaging their audiences with immersive gameplay of titles like Dead by Daylight and Destiny 2.

 The strategy focused on authentic promotion through live interactions and leveraging the influencers’ large followings to highlight the new features of HDMI 2.1a, including support for higher video resolutions and Dynamic HDR formats.

The campaign achieved significant success, amassing over 159,000 total hours watched and an average of 59,000 unique viewers per stream. HDMI LA’s gaming site views increased dramatically from 139 in October and 276 in November to 827 in December, driven by the sponsored streams and heightened brand awareness.

Source: GameInfluencer

6. NOVO

With online campaigns that generate up to 4x more engagement, NOVO knows its way around new media and advertising platforms like TikTok, YouTube, and Twitch. What makes NOVO stand out from the competition is it recognizes how these new media platforms give rise to new cultures that come with new challenges. 

NOVO’s founders, Matt Zagursky and Devin Nash, are influencers themselves and have worked on multiple platforms, including YouTube and Twitch. Given their collective experience, they both started to notice the same issues that continue to plague brands and creators. 

The agency aims to address the following recurring problems that companies and creators are facing:

• Brands and agencies working with influencers who aren’t the right fit for their campaigns or influencers who don’t receive customized direction;
• Exorbitant fees and costs from working with middlemen, which leads to unoptimized use of budget;
• Brands and influencers not getting the results they’re after because their campaigns weren’t customized according to their needs.

With NOVO, Zagursky and Nash are offering crucial but often overlooked components of partnerships, which are careful consideration of the influencer (whether they’re the right fit for the brand), authenticity in influencer marketing campaigns on channels like Twitch, and campaign optimization.