14 of the Best Social Media Posting Apps for 2024

If social media networks had their way, we’d be constantly signing into each platform individually, managing our posts and interactions directly through their native apps. While these networks would prefer us to operate this way, it’s incredibly time-consuming and inefficient for those involved in social media marketing—especially considering there are now 4.95 billion active social media users worldwide.

Without built-in scheduling tools, marketers would struggle to keep up with the demands of engaging such a vast audience. Social media posting apps are essential for making bulk posting manageable, allowing the industry to thrive and evolve to its current level.

What Are Social Media Posting Apps?

Social media posting apps are tools designed to help you manage your social media presence more effectively. They allow you to schedule posts, engage with your audience, and analyze performance across various platforms from a single interface. Here are some key features and benefits of using these apps:

Key Features of Social Media Posting Software

• Scheduling and Automation: You can plan and schedule your posts in advance, ensuring consistent content delivery without the need to manually post each time. This is particularly useful for managing multiple accounts on different platforms, such as Facebook, Instagram, LinkedIn, and TikTok.
• Content Calendar: Most apps provide a visual content calendar that helps you organize and track your posts. This feature allows you to see upcoming content at a glance, preventing overlaps or gaps in your posting schedule.
• Analytics and Reporting: These tools often include analytics features that allow you to monitor the performance of your posts. You can gain insights into engagement metrics, audience demographics, and the overall effectiveness of your social media strategy.
• Collaboration Tools: If you work in a team, many social media management apps offer collaboration features. This allows team members to share feedback, make edits, and approve posts before they go live, streamlining the content creation process.
• Multi-Platform Management: You can manage multiple social media accounts from a single app, which saves time and helps maintain a cohesive brand presence across platforms.

Best Social Media Posting Apps for 2024:

1. Sendible

Best for: Agencies and marketers who value efficient multi-platform scheduling with a robust set of integrations, a focus on visually tailored content, and tools for bulk planning and content discovery.

If you’re looking for a tool that simplifies the complexity of managing multiple social media accounts, Sendible is worth your attention. With its robust features tailored to streamline social media posting, Sendible has become a go-to solution for over 30,000 marketers.

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Time-Saving Scheduling Features

Sendible shines in its ability to save time while maintaining a high level of customization for your social media posts. Whether you’re scheduling posts individually or in bulk, the platform allows you to plan content far into the future. You can tailor each post to specific platforms by adding mentions, hashtags, emojis, and images, ensuring that your content resonates with your audience on each network.

The visual calendar provides an easy overview of all scheduled content, allowing you to quickly edit or rearrange posts as needed. The queues feature is especially useful for managing evergreen content, ensuring your calendar remains consistently filled without constant manual input.

Enhanced Visual Content Management

One of the standout features of Sendible is its integration with tools like Canva and a built-in image editor. These features give you the creative freedom to design and optimize images directly within the platform. Resizing images for various social media networks is straightforward, and the Canva integration allows for the quick creation of visually engaging content without needing to switch between multiple apps.

Additionally, integrations with cloud services like Dropbox and Google Drive make it easy to pull existing visuals into your posts. For those who frequently need high-quality visuals, the integration with GIPHY and Pexels provides easy access to a library of royalty-free GIFs and images, helping you keep your content fresh and engaging.

Pricing: Sendible offers several pricing tiers, starting with Tthe Creator plan at $25/mo for freelancers with 1 user and 6 social profiles.

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4.8 out of 5 stars

Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.6

Ease of Use

5.0

Reporting

4.9

Overall Score

4.8

Features & Pricing

Analytics

Automated Publishing

Content Management

Keyword Filtering

Multi-Account Management

Post Scheduling

Price starting at:$35

Pros and Cons

Excellent social scheduling features

Smart queues ensure you always have evergreen content to share

Centralized social engagement platform

Canva and other useful integrations

Value for money

Pricing tiers can be confusing

Best for: Agencies and multi-location and multi-brand businesses

4.8 out of 5 stars

Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.

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2. PromoRepublic

Best for: Multi-location brands, marketing agencies, and small business owners seeking a comprehensive tool that blends Canva-like design features with efficient social media management, especially for crafting and scheduling visually compelling content on platforms like Instagram and Pinterest.

PromoRepublic’s principal point of difference is its powerful design feature. Not only can you create and schedule posts in PromoRepublic, but you can also do much of the design work in the app, without having to open a specialist graphics program.

You can use PromoRepublic to schedule and share posts with all the major social networks, including importantly for such a visual app, Instagram, and Pinterest.

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It also offers quite strong scheduling tools. You can set a posting schedule for different types of posts. Indeed, it suggests a suitable posting schedule for each of your social networks, although you can easily modify this if you prefer more control over your posting.

You organize your posting schedules across a centralized calendar, which you can display in many different ways.

It comes with 100,000 post ideas that cover a wide range of topics. Most are pre-designed, with eye-catching graphics. You can easily modify and customize their post ideas in PromoRepublic’s graphics editor to suit your business. You can also select the appropriate dimension of what you want to create with a single click for each type of social post.

Pricing: PromoRepublic offers plans starting at $49/mo for small single-location businesses.

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3. CoSchedule

Best for: marketers seeking a comprehensive work management platform that integrates content scheduling, agile marketing coordination, headline optimization, and professional development opportunities.

CoSchedule caters to businesses of all sizes. However, it particularly focuses on organizations that run a blog or at least a frequently-changing website. It offers an Editorial Calendar for solopreneurs, bloggers, startups, and small businesses. This blog and social media editorial calendar is a cut-down version of its full product.

CoSchedule’s Marketing Suite comprises four parts:

1. Content Organizer
2. Work Organizer
3. Social Organizer
4. Asset Organizer

There are further add-ons, in the form of an Agency Toolkit and a Marketing Academy.

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You begin the process of setting up CoSchedule by creating a calendar. You see all of your upcoming blog posts, social posts, email blasts, and other types of content in your calendar.

Each distinct marketing activity is a project. You can build, plan, and even execute all of your marketing projects in CoSchedule. With the simple Editorial Calendar, you have two main types of project – blog posts and social posts. If you subscribe to the more advanced Marketing Suite, you can add many more varieties.

You can write your blog posts in CoSchedule (or whatever preferred method you use) and then use CoSchedule to create social posts to accompany it. 

You can also start a social campaign from scratch by selecting the Social Campaign attachment when you set up your project, adding as many social posts as you like across your chosen social networks.

CoSchedule also offers Requeue that allows you to select past blog posts to repromote in the future.

Pricing: CoSchedule offers a Free Calendar plan for one user and a Social Calendar plan for up to three at $19/mo.

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4.4 out of 5 stars

Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.8

Ease of Use

4.2

Support

4.3

Overall Score

4.4

Features & Pricing

Analytics

Automated Publishing

Content Management

Multi-Account Management

Post Scheduling

Customer Engagement

Multi-User Collaboration

Reporting/Analytics

Social Media Monitoring

Price starting at:$19

Pros and Cons

Centralized dashboard and calendar

Easy collaboration for teams and clients

Project management tools

Multiple features

Noncompetitive pricing

Not enough customization options

Slow loading

Best for: Professional marketers, marketing teams, and marketing agencies

4.4 out of 5 stars

Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.

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4. Buffer

Best for: Brands and teams seeking to organically grow their audience through intuitive scheduling, automated reporting, and efficient team collaboration.

Like Hootsuite, Buffer splits its product into components. Its core app is Buffer Publish, where you create and schedule your posts. If you have higher needs, you could consider subscribing to Buffer Reply  (their engagement tool), or Buffer Analyze (their detailed reporting tool).

Once you hook up your social accounts, you can easily create new posts within the app. The higher plans also make it extremely easy to add content from other sources, such as your favorite blog.

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Your options on the free plan are limited, but you can create (and schedule) up to ten posts. Buffer’s capabilities improve once you opt for a paid plan, however. They give you a great deal of flexibility when it comes to creating posting schedules (which are essential for the buffer to work). You set a publishing schedule for each of your social accounts.

You can click on any posting time to edit or delete it. You can add any relevant text, images, videos, and links. Once you’ve written your post, you can schedule it for a set time or add it to your queue.

Pricing: Buffer provides a range of plans: a free plan suitable for beginners, the Essentials plan at $5/month for each channel with enhanced tool.

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4.4 out of 5 stars

Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.0

Ease of Use

4.6

Support

4.5

Overall Score

4.4

Features & Pricing

Automated Publishing

Content Management

Multi-Account Management

Post Scheduling

Reporting/Analytics

Price starting at:$5

Pros and Cons

Simple cross-posting

Straightforward calendar view

Integrates with almost every social platform

Buffer Analyze may be too basic for some

Buffer may glitch with Instagram

Arbitrary character limits for Facebook, Twitter

Pay-as-you-go packaging

Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses

4.4 out of 5 stars

Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.

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5. Meet Edgar

Best for: Businesses and solopreneurs seeking automated evergreen content resharing, with a self-replenishing content library that ensures a consistent online presence and analytical insights for content performance.

Technically, this social media posting app is called Edgar. When we come to use it, we “Meet Edgar.”

Meet Edgar has a single plan that allows you to connect to 25 social profiles

You can use Meet Edgar to schedule different categories of posts across your social networks.

Once you connect your social accounts to Edgar, you create a weekly recurring schedule. You can decide on the category of post you wish to share in any slot, or you can tell Edgar to select posts randomly.

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You can either create a post at a time or import content by an RSS feed.

Once you approve enough content, Edgar creates a queue for the next two weeks. It matches your queue to your schedule and categories.

Pricing: Meet Edgar offers two pricing options: The “Eddie Annual Plan” at $24.91/month catering to side hustlers and beginners.

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4.4 out of 5 stars

This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.2

Ease of Use

4.4

Support

4.6

Overall Score

4.4

Features & Pricing

Automated Publishing

Contact Management

Multi-Account Management

Post Scheduling

Multi-User Collaboration

Price starting at:$24.91

Pros and Cons

Easy post recycling options

"Best time to publish" feature

Expensive price points

User interface can be difficult to use

Lack of platform integration

Best for: Businesses of all sizes

4.4 out of 5 stars

This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.

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Why Do You Need A Social Media Posting App?

Here are the key reasons why you need a social media posting app for your business:

1. Saves Time

A social media posting app allows you to schedule content in advance, rather than manually posting each update throughout the day. This saves significant time that can be better spent on other aspects of your business.

2. Consistent Posting

By scheduling posts ahead of time, you can ensure a consistent posting cadence even when you're busy or away. This helps maintain an active presence and engagement with your audience.

3. Optimized Posting Times

Posting apps analyze your audience's activity patterns and suggest optimal times to share content. This helps maximize visibility and engagement, even if those peak times are inconvenient for you personally.

4. Manage Multiple Accounts

Social media posting apps allow you to manage all your profiles (Facebook, X (Twitter), Instagram, etc.) from a single dashboard. This eliminates the need to constantly log in and out of different platforms.

5. Maintain Brand Consistency

Scheduling tools make it easier to maintain a consistent brand voice, visuals, and messaging across all your social channels. This builds recognition and trust with your audience.

6. Analyze Performance

Most posting apps provide analytics on your content's performance, such as reach, engagement, and clicks. This data helps you refine your strategy and create more effective posts.

7. Collaborate with Teams

Social media posting apps facilitate teamwork by allowing multiple users to contribute content, schedule posts, and monitor performance from a shared dashboard.

A social media posting app is an essential tool for businesses looking to save time, post consistently, optimize their content strategy, and ultimately drive better results from their social media marketing efforts.

Do These Apps Come With a Social Media Posting Calendar?

Yes, many of the best social media posting apps come equipped with a built-in social media posting calendar. This feature is essential for managing and scheduling content across multiple platforms efficiently.

Apps like Sprout Social, Brandwatch, and Loomly offer robust calendars that not only display scheduled posts but also allow for easy planning, editing, and collaboration. These calendars help you stay organized and ensure that your content strategy is implemented without a hitch.

When to Post on a Social Media Platform?

The best time to post on a social media platform varies depending on the platform itself and your target audience. Factors such as the day of the week, time of day, and even the type of content can all influence engagement rates. For a more detailed breakdown, check out the following resources:

• Best Times to Post on Instagram
• Best Times to Post on Facebook
• Best Times to Publish YouTube Videos
• Best Times to Post Instagram Reels
• Best Times to Post on TikTok
• Best Times to Post on LinkedIn

Conclusion

As social media continues to evolve, having the right posting app is crucial for effectively managing your online presence. The best social media posting apps for 2024 offer a range of features designed to streamline content creation, scheduling, and analytics, allowing businesses and individuals to engage their audiences more effectively.

Whether you need robust analytics, a user-friendly interface, or specific tools for particular platforms, there are options available to meet your unique needs. By selecting the right app, you can enhance your social media strategy, save time, and ultimately drive better results for your brand.

To help you better understand these apps, it's essential to look at each specific feature separately. Luckily, we have guides outlining the best tools specializing in each of these functionalities:

• Best Social Media Posting and Scheduling Tools for 2024
• 20 Social Media Calendar Tools for 2024 (+ Free Template)
• Top 7 Social Media Analytics Software
• Top 10 Tools for Brand Collaborations With Influencers
• Top 11 Multi-Platform Social Media Posting Tools in 2024

About the Author

Influencer Marketing Hub

Writer

The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers thrive in this rapidly changing digital world.