Marketers lead busy lives. Anyone who has ever worked in marketing, whether that’s to come up with content marketing strategies or to produce the actual content at scale, will tell you that it’s extremely fast-paced. To keep up with AI trends (and avoid burnout) is a victory on its own.
When looking back at this era one day, there’s a good chance that the savior of digital marketers won’t be seen as remote work or an increased focus on mental health. It will be AI-powered tools.
AI writing tools are designed to save you time and make it easier to create quality content without spending hours crafting every word. With the right one, you can generate original, engaging content faster and more efficiently than ever before.
We've put together this list of of the best AI writing tools for basically everyone. Whether you’re a human copywriter or business owner, these tools can become your new secret weapon moving forward.
Top AI Writing Tools for 2026
Jasper offers businesses of all sizes a comprehensive AI marketing software solution and is regarded as one of the best overall AI writing tools. For help with written content specifically, Jasper offers two solutions that you can check out: Jasper Chat and Boss Mode. With Jasper Chat, you can ask its AI chatbot to help you come up with blog post ideas, ads for Facebook, or reword an email to mention only a few use cases. Part of the chatbot’s “friendly demeanor” can be attributed to its intuitive interface that’s built upon familiar design. What’s more, it can chat in nearly 30 languages, making it even more accessible. If cost savings isn’t a major deciding factor, Copy.ai can become your new writing assistant. While it’s more expensive than tools like Writesonic and Rytr, Copy.ai offers great value overall. As it doesn’t cap the number of words that you write like most other content generators, it’s a worthy tool for digital marketers needing to produce content at scale. From Pinterest descriptions to TikTok scripts to listicles, Copy.ai can help with various types of content. In addition to blog posts and social media, it can also help you to generate many types of high-converting emails making it a powerful choice if boosting conversion rate is a primary goal. Breeze is a HubSpot-developed AI toolset that stands out through its versatility. Breeze is embedded throughout HubSpot’s product offerings, making it useful for anything and everything writing-related. You can set up sales outreach emails personalized using data from your CRM database, SEO-optimized blog posts through HubSpot’s CMS, ad, social media, and email newsletter copy with the Marketing Hub, repurpose posts across multiple formats, and so on. Breeze also includes AI agents, which are AI assistants specialized to handle particular tasks around specific departments. For example, the Prospecting Agent does the heavy-lifting sales outreach-wise: it gathers prospect data using information from across the web, matches it with your ICP, and creates hyper-personalized outreach emails. GrowthBar is rated as one of the best AI writing and educational tools for SEO purposes. According to their website, they can help you to plan, create, and optimize long-form content 10 times faster. And, that’s exactly who they target — anyone who wants to cut back on the time they spend writing content. It offers drag-and-drop features to help you transform your outline into a fully fledged blog post. In addition to this intuitive functionality, it also offers features like keyword suggestions to make the writing process even easier. Another feature that deserves special mention is the ability to import existing articles. This means that you can also use GrowthBar to optimize already published blog posts. eCommerce brands can check out Copysmith. One of its main focus areas is product descriptions. Not only can it help with the actual texts, but also with the images. What makes it such an exciting tool to use for product descriptions, though, is its bulk generation feature. Basically, you just add your spreadsheet containing the different stock keeping units (SKUs) and it will take care of the rest. It integrates with a number of leading eCommerce platforms, such as WooCommerce and Shopify, to streamline the process even further. If you list on an online marketplace like Amazon, it can also keep in mind the specific requirements and will help you to create descriptions that will let you rank higher. With Hypotenuse, you can batch generate SEO-friendly product descriptions, making it a good alternative to a tool like Copysmith. In addition to product descriptions, it can also help with blog writing. According to their website, their AI assistant can help you to write your post’s first draft in half the time. Beginners on a budget can check out Rytr. Millions use it to write a wide range of different types of texts. While its user-friendliness is one of its major benefits, it still offers enough functionality to make it a useful tool for digital marketing agencies. In addition to Rytr’s dozens of use cases, it also offers a number of tools to help with the writing process. For example, there’s a built-in plagiarism checker, native SEO toolkit, and project management features. Another copywriting tool that budget-conscious individuals and teams can check out is Writesonic which they’ve affectionately described as the “Canva for writing”. Not only do their competitively priced packages make it a cost-effective solution, but also their unique approach to pricing. You can choose between premium and average quality, depending on your needs. If quantity trumps quality, you can go with average (or even settle for economy quality) in exchange for the ability to write more words. For help specifically with SEO copywriting, you can stop surfing the web and catch a free seven-day trial of Surfer. It’s regarded as one of the leading SEO tools and top SEO writing tools by many. It’s hard to choose between Frase and Surfer. Both can offer tremendous help in the SEO department. One standout feature is Frase’s Content Scoring. While Surfer offers similar functionality, we just find that Frase’s approach is easier to understand. In terms of AI writing, Frase also offers a number of other tools to help you with long-form as well short-form content. From how-to blog content to taglines, Frase Templates can be used for various marketing tasks. Alternatively, you also have the freedom of creating your own custom templates. Other useful AI writing tools offered by Frase that content writers will find useful include a paragraph rewriter, sentence rewriter, and paragraph compression. QuillBot takes a bit of a different approach. Used by millions of writers and students across the world, its main focus is on helping its users to paraphrase existing content. While it can’t generate long-form content from scratch like some of the other tools, it can act as a co-writer. In short, its AI co-writer will help you to write faster by completing your sentences. You click on the “Suggest Text” button and it will use your previous sentence and artificial intelligence to create the next logical sentence. All you need to do is select the sentence that you prefer from a drop-down list.1. Jasper.ai
2. Copy.ai
3. Breeze AI
4. GrowthBar
5. Copysmith
6. Hypotenuse AI
7. Rytr
8. Writesonic
9. Surfer SEO
10. Frase
11. QuillBot
The Future of AI Writing Tools
Here’s the thing: AI writing tools won’t replace human writers. Instead, think more of it as your new virtual writing assistant.
What they excel at isn’t the writing part. No, it’s at helping busy marketing writers save time on content production by sharing suggestions, composing an outline, or, possibly even, generating a first draft. These types of tools can also offer structure for content creators, making it easier to organize and develop their ideas further.
After all, good marketing isn’t to churn out written pieces at the speed of light. The focus should be on delivering high-quality content time after time. With one (or more) of these AI writing tools in your tech stack, doing just that is no longer a mountain. From automated grammar checkers to AI-powered content generation tools, there’s something for everyone. Whatever your target market or content needs, there’s an AI writing tool that can help.
