Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Social Media experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Social Media landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Fresh Content Society, Disruptive Advertising, and SmartSites undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Social Media and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Social Media landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Social Media agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Social Media needs. Here’s how we assess the various agencies like Fresh Content Society, Disruptive Advertising, and SmartSites:
LinkedIn is a goldmine for businesses. It is one of the most popular lead generation networks for both B2B and B2C companies. LinkedIn has more than 950 million members in 200 countries with 30 million registered companies. This makes it a perfect social networking platform for businesses.
It is the number one channel to distribute content and the most effective B2B lead generation platform. Businesses report that over 80% of social media leads come from LinkedIn:
You can connect with businesses, engage with the community, and improve your brand reputation. This can turn out to be challenging. If you are new to LinkedIn marketing, you need to hire a LinkedIn marketing agency. It will save resources and will help you get started immediately. You don’t have to spend resources on testing and tweaking.
Agencies have the experience, tools, and expertise to run and manage the LinkedIn marketing campaign for your business. Not sure what’s the right LinkedIn agency for your business?
Here is a list of the best LinkedIn marketing agencies that will help your brand stand out from the crowd.
Best LinkedIn Marketing Agencies:
1. Fresh Content Society
Location: Chicago, Ilinois
Minimum Campaign Size: $10,000+
Average Hourly Rate: $150 – $199 / hr
Industry: Manufacturing, Automotive, Retail, Non-Profit
Fresh Content Society (FCS) stands out as a leading LinkedIn Marketing agency. But what makes them stand out is their innovative approach to content creation. FCS showcases expertise in content creation across every social media platform. But their short and long-form videos make them a go-to choice for businesses seeking to enhance their LinkedIn presence.
At FCS, the focus is on leveraging insight, creativity, and technology to drive business growth. Their data-driven strategies are designed to align with your specific business goals, ensuring your LinkedIn marketing efforts are both effective and measurable. Unlike many agencies, FCS takes a channel-specific approach, understanding that content that resonates on LinkedIn may differ from what works on other platforms.
For businesses aiming to amplify their LinkedIn marketing, FCS offers a unique blend of creativity and strategic planning. Their process includes comprehensive insight generation, concept development, and proactive campaign execution, all tailored to maximize your LinkedIn engagement and ROI.
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
10 - 50
Chicago, IL, Portland, California, Texas, Boston,
Best for:
Mid-sized to Enterprise Businesses
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
2. Disruptive Advertising
Location: Pleasant Grove, Utah
Minimum Campaign Size: $5,000+
Average Hourly Rate: $100 – $149
Industry: eCommerce, Automotive, Real Estate, Retail, Hospitality, Entertainment, Travel, Finance, Healthcare, Business Services
If you are looking for a LinkedIn advertising agency that is experienced in social ads and PPC, Disruptive Advertising is the agency you should get in touch with. It specializes in digital advertising of all types including PPC and social advertising. It was founded in 2011 so it is an experienced agency that is sure to help you with LinkedIn marketing and advertising.
Disruptive Advertising can help you generate B2B leads from LinkedIn ads. It has developed software for PPC management that makes it extremely easy for clients to monitor the progress of their campaigns. This is one area where this agency takes the lead as most of the other agencies don’t have such types of tools for its clients.
You should get a free proposal for LinkedIn ads from Disruptive Advertising and see what they have to offer you.
Case Study:
Nani, an active swimwear company, grappled with pandemic-induced disruptions in global fashion supply chains, sourcing, and labor. Undeterred, Nani prioritized expanding market share and boosting brand awareness. To navigate these challenges, they partnered with the Disruptive Advertising team. Strategies focused on amplifying marketing services for the target audience, refining the customer journey, and optimizing advertising creative. The results were impressive: Nani achieved a 510% YoY revenue surge, a 285% increase in user traffic, and a 327% rise in conversion rates.
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
50+
Utah
Best for:
Businesses of all sizes
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
3. SmartSites
Location: Paramus, New Jersey (HQ), New York City, New York
Minimum Campaign Size: $1,000+
Average Hourly Rate: $100 – $149
Industry: eCommerce, Automotive, Legal, Medical, Government, Finance, Real Estate, Dental, Retail, Food and Beverage, Healthcare, Sports, Education, Arts and Entertainment, Construction, Travel, Beauty, Gaming, Crypto
SmartSites offers a wide range of digital marketing services aimed at B2B clients. Their 10+ years of experience, combined with their proprietary tools, have helped B2B companies build brand awareness, manage their online reputation, generate website traffic, and expand their influence. With regards to LinkedIn specifically, they can help with:
- Profile optimization
- Interactive posts
- LinkedIn groups
- Custom graphics
- Strategy
- Hashtag research
- Competitor research
What makes them such a popular choice is that they prioritize engagement. They’ll respond to comments on your behalf, follow key profiles (or unfollow irrelevant ones, if needed), and send invites to new leads to follow you on LinkedIn. Plus, if you’re interested in expanding your social media presence beyond LinkedIn, they’ll also sit with you to identify the platforms that will be a sensible choice for your specific business.
Case Study:
Audi New Rochelle, a New York dealership specializing in Audi vehicles, faced the challenges of low engagement and organic reach on their social media profiles. To address this, SmartSites implemented an effective social media marketing strategy, highlighting the dealership’s benefits and encouraging engagement through posts. The results were significant, with an 82% increase in post likes and a 94% page growth.
SmartSites
Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rat...
50+
New Jersey
Best for:
Small and Medium Size Businesses
SmartSites
Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rat...
4. NeoReach
Location: Los Angeles, California
Minimum Campaign Size: $50,000+
Average Hourly Rate: Unspecified
Industry: eCommerce, Consumer Products and Services, Gaming, Arts and Entertainment, Hospitality
NeoReach is a world-class digital marketing agency that specializes in influencer marketing and social media marketing. Since 2013, it has been helping top brands and various Fortune 500 global companies—like Netflix, Amazon, AirBnb, Honda, Walmart, and more—amplify their social media initiatives.
Tailor fitting campaigns to specific digital channels is one of the agency’s core strengths. It can help you design a data-driven LinkedIn strategy, customize different forms of content that’s suitable for the platform, optimize ads to run on the channel, and engage with LinkedIn influencers who match your target audience and can help you efficiently achieve your KPIs. At present, NeoReach has already expanded its network to cover over 250 million creators. Whether you want to run ads on LinkedIn, strengthen your content game on the site, or find creators who have a strong LinkedIn audience, NeoReach is an agency worth considering.
Case Study:
Sam’s Club partnered with NeoReach to promote discounted gift cards in-store and online. NeoReach collaborated with 15 creators to create engaging content that targeted audiences across Instagram, TikTok, and other niches. The campaign’s impressive results included 2.5 million total impressions, 15.1K engagements, 15 posts, and over $200K influencer media value, delivering a 2.02x ROI.
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250...
50+
Los Angeles, San Francisco, Orlando, Tokyo
Best for:
Large Companies
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250...
5. Moburst
Location: New York City, New York
Minimum Campaign Size: $5,000+
Average Hourly Rate: $150 – $199
Industry: Consumer Products and Services, eCommerce, Supply Chain, Logistics and Transport, Media, Arts and Entertainment, Utilities
Moburst is a full-service digital marketing agency with unmatched experience in the social media sphere. The company manages social media campaigns for their clients on all major platforms, including LinkedIn, where their experts can help create appropriate content for B2B companies to match the target audience.
They provide a comprehensive solution to your LinkedIn marketing needs, including strategy, design, content creation, and analysis. Each month, they study what worked and what didn’t, making adjustments according to what the data shows. The process is very results-oriented and meticulous, so you get your money’s worth.
Case Study:
Uber collaborated with Moburst to optimize its app for discoverability in 10 languages. Despite the challenge, Moburst’s localization and App Store Optimization (ASO) efforts enabled Uber to achieve better indexing for highly competitive keywords globally. This high-performance approach resulted in a remarkable 27% increase in organic downloads within 90 days.
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the client...
10 - 50
New York, Florida, London, San Francisco, Israel
Best for:
Businesses of all sizes
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the client...
6. Sculpt
Location: Iowa City, Iowa
Minimum Campaign Size: $5,000+
Average Hourly Rate: $150 – $199
Industry: eCommerce, Media, Business Services, Education, Information Technology, Manufacturing, Energy and Natural Resources
Sculpt describes itself as being a B2B social media marketing agency with hustle and heart. They help B2B marketing and business leaders acquire and delight customers predictably with proven social media marketing systems.
The agency believes that social media marketing is how you stay top-of-mind online. It’s where customers build a relationship with your brand—and give you instant feedback through robust analytics.
They split their social media marketing services into three strands:
- Social media strategy and consulting
- Social media community management
- Paid social campaigns
LinkedIn is one of Sculpt’s three leading platforms for paid ads. They suggest you can use it to reach decision-makers, target job seekers, and capture high-quality leads from the most robust database of professionals in the world. Expect higher average CPCs and higher caliber leads.
Case Study:
Blend.com faced the challenge of distributing long-form content pieces effectively during the ramp-up of various campaigns. Sculpt joined Blend’s Asana and repurposed pillar content into batches of thumb-stopping post and ad variants, providing expedited, high-production-value creative for impactful campaigns. This collaboration resulted in elevated campaigns outperforming baseline ones on CPC and CPL against ABM target accounts, achieving up to a 50% higher CTR. A pilot project led to a lasting multi-year relationship.
Sculpt
Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.
10 - 50
Iowa City, IA
Best for:
Designed for established Enterprise B2B brands
Sculpt
Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.
7. Lyfe Marketing
Location: Atlanta, Georgia
Minimum Campaign Size: $1,000+
Average Hourly Rate: $50 – $99
Industry: Information Technology, eCommerce, Commercial, Entertainment, Real Estate, Healthcare, Nonprofit
Lyfe Marketing is a social media management agency. It offers a wide range of services and serves both B2C and B2B clients. They create a customized marketing strategy for their clients so it doesn’t matter what industry you are in; you’ll get a customized marketing plan that will be perfect for your business needs.
It offers two major types of LinkedIn marketing services:
- LinkedIn management
- LinkedIn advertising
Besides, they offer a wide range of other marketing and advertising services including email marketing, SEO, PPC, content marketing, consultation, and more.
Case Study:
PoolTree System wanted to increase awareness of its patented product that simplifies wintertime maintenance for above-ground swimming pools. LYFE Marketing executed a traffic campaign, generating 7,380 link clicks at $0.07 per click and a 10.58% click-through rate, all within a monthly budget of $495.74.
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
10 - 50
Atlanta
Best for:
Small and Midmarket Businesses
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
8. The Goat Agency
Location: London, United Kingdom
Minimum Campaign Size: $50,000+
Average Hourly Rate: Upon Request
Industry: Retail, Beauty, Technology, Healthcare, Finance
Goat Agency, a leading name among LinkedIn agencies, offers a comprehensive suite of marketing services tailored to the unique needs of businesses across various industries. Established in 2015, Goat Agency has quickly become a go-to source for companies seeking to enhance their LinkedIn presence.
Their LinkedIn services are designed to elevate your brand’s professional networking and B2B engagement. With a deep understanding of LinkedIn’s unique environment, Goat Agency specializes in crafting strategies that include content creation and curation, community management, and targeted paid advertising campaigns. Their data-driven approach ensures every strategy is backed by insights and trends relevant to your industry.
What sets Goat Agency apart is its ability to integrate LinkedIn strategies seamlessly with broader social media management services. This holistic approach ensures consistency in your brand’s online presence, enhancing visibility and engagement across all platforms.
Case Study:
Goat Agency’s work with Dell highlights their expertise in LinkedIn marketing. In seven months, they managed 15 global campaigns, achieving over 168 million impressions and 229,000 clicks. Notably, their followers increased by 45x in two weeks, and the click-through rate rose by 631%.
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Del...
50+
London, New York, Singapore
Best for:
Medium and Large Brands
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Del...
9. Sociallyin
Location: Atlanta, Georgia
Minimum Campaign Size: $5,000+
Average Hourly Rate: $100 – $149
Industry: Retail, Consumer Products and Services, Healthcare, Hospitality, Events and Travel, Transportation, IT and Software Development
Sociallyin is a leading social media marketing agency. It works on a result-driven social marketing strategy which is what exactly clients are interested in. It offers multiple social media marketing services including:
- Community management
- Content development
- Social media strategy
- Social advertising
You can use Sociallyin to handle your LinkedIn marketing as well as advertising. It can also support you with LinkedIn marketing strategy development and execution that will help you reach your target audience on LinkedIn, connect with them, and generate leads and sales.
Case Study:
Sociallyin devised a strategy to promote the Mellow mindfulness app. Utilizing vibrant graphics and compelling copy in paid advertising, the aim was to entice users to download the app. The strategy surpassed the 25k download goal, reaching almost 50k installs. These numbers continue to climb two months into the new campaign.
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
50+
Atlanta
Best for:
Businesses of all sizes
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
10. Directive Consulting
Location: Irvine, California (HQ); New York City, New York; Austin, Texas; Holborn, London; Toronto, Canada; Sydney, Australia
Minimum Campaign Size: $5,000+
Average Hourly Rate: $200 – $300
Industry: Information Technology, Business Services, Finance, Automotive, Consumer Products and Services, Medical, Electrical/Electronic Manufacturing
Directive is a performance marketing agency that specializes in LinkedIn marketing. The agency is dedicated to driving qualified brand awareness, pipeline, and revenue for both B2B and B2C clients across various sectors. With a deep understanding of Total Addressable Market (TAM) and persona modeling, the agency ensures smart capital allocation and transforms buyer intent into a tangible pipeline through SQLs, demos, and trials.
Directive’s unique approach focuses on Customer Generation rather than mere lead generation. The agency has mastered the art of integrating buyer intent and firmographic targeting on LinkedIn, thereby bypassing Marketing Qualified Leads (MQLs) and driving a direct, qualified pipeline.
The agency offers two core LinkedIn marketing services:
- Performance Paid Social
- Advertising Technology Integration
In addition to these, Directive offers a suite of other marketing services tailored to meet the unique needs of each client. With a proven track record of success and a reputation for delivering results, Directive stands out as a leading LinkedIn marketing agency.
Case Study:
Swoogo, an event management platform, aimed to generate $13M in pipeline revenue for 2022, a 106% YoY increase. Directive contributed significantly by focusing on rapidly growing channels with a strong LTV:CAC ratio, establishing foundations to identify value generation and losses. Landing page optimizations and LinkedIn targeting resulted in increased conversion rates, positioning Swoogo ahead of the competition with a healthy LTV:CAC ratio of over 3. The consistent pipeline growth indicates promising future growth, and the heightened LTV:CAC from paid media suggests potential for further investment.
Directive Consulting
The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, L...
50+
Irvine, California
Best for:
Midmarket, Enterprise
Directive Consulting
The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, L...
11. Thrive Internet Marketing Agency
Location: Arlington, Texas (HQ); 20+ offices across the US
Minimum Campaign Size: $1,000+
Average Hourly Rate: $100 – $149
Industry: eCommerce, Education, Finance, Legal, Healthcare, Medical, Home Services, Manufacturing, Business Services, Consumer Products and Services
Thrive is a digital marketing agency that was founded in 2005. Its small but dedicated team has helped the agency win several awards. Thrive offers a wide range of services to its clients:
- Digital marketing
- Web development
- Social media marketing
- Reputation management
- Ecommerce and Amazon services
You can use Thrive for LinkedIn account management, optimization, reputation management, and to run LinkedIn ads. It is one of the few agencies that offer you a reputation management service which includes review management, reputation repair, and access to their reputation management software. If you want to improve your brand’s reputation on LinkedIn, Thrive is the perfect agency you should consult.
Case Study:
Xtreme Lawn Care partnered with Thrive Agency to transition from an old HTML site to a more dynamic WordPress CMS to facilitate easy content updates, page additions, and image uploads. The new website, launched in late February, prioritized mobile-friendliness and featured a conversion-centered design to encourage visitors to book lawn services. In the first 30 days post-launch, the results were significant: a +67.77% increase in page views, +73.49% in online leads, +106.89% rise in site visitors, and +101.54% growth in search traffic.
Thrive Internet Marketing Agency
Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction th...
10 - 50
Arlington, Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Manhattan, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio,
Best for:
Enterprises, Large and Small brands
Thrive Internet Marketing Agency
Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction th...
12. Cleverly
Location: Los Angeles, California
Minimum Campaign Size: $1,000+
Average Hourly Rate: $25 – $49
Industry: Information Technology, Real Estate, Business Services, Finance, Advertising and Marketing, Healthcare, Legal, Startup
Cleverly is a specialist LinkedIn marketing agency offering LinkedIn lead generation, LinkedIn paid advertising, LinkedIn candidate recruiting, and white-label lead generation. In addition, it creates proven outbound B2B lead generation campaigns. The agency can manage all your LinkedIn campaigns, from targeting, design, copy, lead magnets, and bidding to maximize your conversions.
They follow a four-step process when executing high performing LinkedIn ad campaigns:
- Identify your ideal customer – Cleverly learns about your business, best clients, and campaign goals to segment your target audiences for better personalization
- Write and design your ads – they write persuasive ad copy and design high performing creative that aligns with your brand
- Launch your ad campaigns – they build your funnel with multiple ad types, retargeting campaigns, automated email follow-ups, and CRM integrations
- Optimize to scale your results – finally, they A/B test the lowest performing ads with fresh creatives and schedule regular strategy calls to maximize conversions at scale
Case Study:
Bambee’s service provides a dedicated Human Resources Manager for businesses at just $99/month. To stand out in the competitive HR space and initiate conversations with ideal clients, Cleverly identified specific targeting filters, focusing on owners of companies with 5 to 150 employees in industries active on LinkedIn. They crafted clear, persuasive messaging, emphasizing Bambee’s unique selling points. Cleverly then connected and messaged thousands of LinkedIn users at scale using its proprietary software. The strategy resulted in 307 leads generated, 49 deals closed, and $100K in revenue generated in just 90 days.
Cleverly
We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you.
10 - 50
Los Angeles
Best for:
Businesses of all sizes
Cleverly
We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you.
13. Firebelly Marketing
Location: Indianapolis, Indiana
Minimum Campaign Size: $5,000+
Average Hourly Rate: $150 – $199
Industry: Consumer Products and Services, Real Estate, Hospitality, Retail, Luxury Goods, Entertainment, Food and Beverage, Travel and Tourism, Apparel and Fashion, Restaurants
Firebelly Marketing is a small social media marketing agency. It has been serving clients since 2007 with a team of six dedicated and loyal employees. It has won several awards over the years including Sprout Social’s Cultivate Award, Davey Award, and Muse Creative Award. It offers multiple social media marketing services:
- Social media audit
- Social media management
- Social advertising
It can offer you a highly personalized and cost-effective LinkedIn marketing service. You can hire these guys for LinkedIn account audit and management, and to run and manage LinkedIn ad campaigns. The biggest advantage of hiring this LinkedIn marketing agency is that it works closely with its clients. Having a small team means you get a chance to communicate effectively with the agency which improves marketing effectiveness.
Case Study:
Firebelly partnered with R-C Ranch to enhance its social media marketing, with the goal of increased brand visibility and audience engagement. They established KPIs including reach, content engagement, page engagement, and page followers. Notable outcomes included a Pinterest ad with 85,952 impressions at a $1.99 CPM and a Meta ad that attracted 712 new followers at $0.21 per follow. Organic posts achieved 5,567 total engagements, 1,030 link clicks, and 4,011 post clicks, making R-C Ranch a compelling case study for similar businesses.
Firebelly Marketing
Firebelly is an Indianapolis social media marketing agency on a single mission since 2007: to make brands more likable and profitable via social media.
10 - 50
Indianapolis, IN
Best for:
Small and Medium-sized Businesses
Firebelly Marketing
Firebelly is an Indianapolis social media marketing agency on a single mission since 2007: to make brands more likable and profitable via social media.
14. Boostability
Location: Lehi, Utah
Minimum Campaign Size: Under $1,000
Average Hourly Rate: $40
Industry: Marketing and Advertising, Web Design and Development
Boostability is a specialized SEO company. It was founded in 2009 with an aim to help small and mid-sized businesses with their marketing needs. Today, it has more than 250 employees and is one of the leading marketing agencies that offer a wide range of marketing services, including LinkedIn marketing.
It is mainly focused on small businesses and resellers and uses both online and offline marketing channels to help its clients reach their target audience. Boostability can help you in LinkedIn account optimization, management, content writing, generating leads, and acquiring backlinks from relevant businesses via LinkedIn.
With several awards under its belt, Boostability is a perfect marketing agency for businesses that want to use LinkedIn to boost their search engine visibility.
Case Study:
A tattoo shop collaborated with Boostability for an SEO strategy, aiming to enhance visibility for tattoo-related keywords as piercings constituted only 8% of their business. Boostability revamped the website copy, constructed a robust backlink portfolio, and optimized page titles, meta descriptions, and H1 tags with target keywords. Additionally, they enhanced site speed for a better user experience. The campaign achieved impressive results, placing six keywords on the first page, a 10-position average increase for keywords, and an 80% rise in organic traffic.
15. PBJ Marketing
Location: Washington, D.C.
Minimum Campaign Size: $1,000+
Average Hourly Rate: $150 – $199
Industry: eCommerce, Medical, Education, Finance, Business Services, Nonprofit, Market Research, Marketing and Advertising
PBJ Marketing is a full-fledged digital marketing agency. It has under 50 employees who are experienced and skilled professionals. It has won several awards including Clutch Top Advertising and Marketing Agency 2019 and UpCity Top PPC Agency 2019. It offers a wide range of marketing and advertising services to its clients including:
- PPC
- Social advertising
- Ecommerce marketing
- Search engine optimization
- Website design
PBJ Marketing will work best for you if you are interested in running LinkedIn ads, driving targeted traffic to your website via LinkedIn, or using LinkedIn to acquire natural backlinks to improve your website’s ranking.
Case Study:
MPOWER Financing, a FinTech company that provides global educational loans, partnered with PBJ Marketing to tackle the challenge of entering the market without a clear understanding of online competition and effective audience outreach. PBJ employed custom intent and Google in-market audiences for brand awareness through Gmail and display campaigns. Geocentric campaigns tailored to diverse global segments were implemented to increase brand awareness among non-US-born students and boost application volume for international students studying in the United States. The outcomes were noteworthy: a 146% increase in annual revenue, a 60% YoY reduction in Facebook CPA, and a remarkable 750% YoY surge in leads from remarketing.
16. Silverback Strategies
Location: Arlington, Virginia
Minimum Campaign Size: $5,000+
Average Hourly Rate: $150 – $199
Industry: Business Services, Finance, Education, Automotive, Medical, Nonprofit
Silverback Strategies is a leading performance marketing agency that was founded in 2007. With its 40+ employees, it offers varied digital and social marketing services to mid-sized businesses and enterprises across all industries. It offers the following services:
- Web design
- Social advertising
- SEO
- Analytics
- Content and social marketing
You can use Silverback Strategies for LinkedIn management and optimization, social posting, LinkedIn advertising, and content production for LinkedIn. It focuses on sales instead of other metrics, so you are more likely to see results with these guys. However, it is one of the most expensive agencies on this list and this is due to the fact they rely on performance.
You can get a free quote based on your LinkedIn marketing needs and see what they offer. If you can afford these guys, give them a try.
Case Study:
Hyper Vigilance provides cybersecurity and compliance management solutions to defense contractors. Due to time constraints and the complexity of their solutions, they faced difficulties in marketing. Silverback Strategies helped by overhauling their website to establish a content strategy based on their expertise. This strategy aimed to generate leads and new business from both paid and organic search. The campaign was a success, resulting in a 150% growth in gross revenue and an impressive 1336% increase in organic search visibility.
17. MediaForce
Location: Ottawa, Ontario, CA
Minimum Campaign Size: $1,000+
Average Hourly Rate: $50 – $99
Industry: Small Business, Medical, Construction and Trades, eCommerce, Service Industry Marketing, Automotive, Retail, Legal, Technology, Manufacturing
MediaForce is a digital marketing agency. With 40+ staff, it has served a lot of clients in all parts of the world. It offers multiple marketing and advertising services including:
- Website design
- Digital marketing
- Social media marketing
- Analytics
- Artificial intelligence (e.g., chatbots)
- Training
Yes, that’s a lot of services from a digital marketing agency. MediaForce can take control of your full LinkedIn marketing strategy. You can hire them for account management, LinkedIn ads, and automation via AI. Its AI-based digital marketing service is something you should try as it will help you in generating leads from LinkedIn on autopilot.
Case Study:
MediaForce helped the Facial Surgery and Cosmetic Centre in Ottawa to create a dashboard aligning with their business objectives and stakeholder needs. By integrating offline data from the existing CRM system with online data, valuable keywords were pinpointed for increased revenue generation. The dashboard helped to drive both online and offline conversions, resulting in a significant increase in online appointment bookings and lead generation. Online appointment requests surged by 112% and conversions increased by 23%.
18. Infographic World
Location: New York City, New York
Minimum Campaign Size: $5,000+
Average Hourly Rate: $150 – $199
Industry: Information Technology, Business Services, Education, Medical, Marketing and Advertising, Animation, PR and Communications, eLearning, Healthcare, Apparel and Fashion Design
Infographic World was founded in 2009 by Justin Beegel as a visual marketing agency focusing on infographic marketing. Over the years Infographic World has won several awards:
- Best infographic of 2011 and 2013
- Entrepreneur 360 Award in 2017 and 2018
- Top 30 startups to watch by Entrepreneur in 2015
Its LinkedIn marketing service will help you generate leads for your B2B company. They follow a systematic 3-step process for LinkedIn marketing service:
- Strategy and audit
- Development of LinkedIn marketing ecosystem for your business
- Campaign management
You can also hire these guys for specific LinkedIn marketing services such as LinkedIn content strategy, LinkedIn account optimization and management, LinkedIn advertising, etc. You’ll get a customized marketing plan for your brand based on your specific requirements and budget.
Case Study:
Infographic World partnered with a data scientist and a data collection expert to conduct a comprehensive study within their industry—the infographic world. Surveying 1,000 individuals and 100 businesses, they transformed the findings into a digestible infographic report, departing from the lengthy reports typical in the industry. The final step involved using their infographic marketing expertise to gain major press exposure. This strategy proved successful, with features in notable publications like Forbes.com and the Salesforce blog, among others.
19. Impactable
Location: Cape Coral, Florida; New York City, New York
Minimum Campaign Size: $1,000+
Average Hourly Rate: $200 – $300
Industry: Finance, Information Technology, Marketing and Advertising, Retail, Hospitality, FinTech
Formerly called LinkNLearn, Impactable is ranked as the top LinkedIn experts on Upwork. They’ve worked with over 1,500 B2B brands that include global names like Nike, PayPal, and Dolce & Gabbana. And the results that they’ve generated for their clients speak for themselves.
To help keep their services affordable and accessible, they’ve grouped their offerings in such a way that their services can be mixed and matched to create a solution that will match your unique requirements.
Not only is their pricing transparent, but they will also ensure that you stay up to speed with progress by including weekly video reporting of your account in their packages. Plus, if you opt for an upper-tier package, you’ll also be able to take advantage of tools and features like ad scheduling, visitor identification, omnichannel retargeting, and interactive audience tuning.
Their services for LinkedIn include:
- LinkedIn outreach
- Content generation
- LinkedIn paid ads
- Ongoing testing and improvements
- Company page optimization
- LinkedIn Ads audit
- Follower boost
- Campaign segmentation
- Advanced reporting
- Ad scheduling
- Consulting
Case Study:
Altium.com collaborated with Impactable to optimize their advertising strategy. Despite an initial monthly ad spend of $20k, Altium felt their advertising efforts were not maximizing their potential. In just 60 days, Impactable successfully tripled the number of conversions while maintaining the ad spend. The key to this success lies in Impactable’s expertise in advertising data analysis, retargeting strategies, A/B testing, and more. This optimization resulted in a significant cost reduction, bringing the cost per customer down from $562.17 to $193.51.
Impactable
Linkedin Ads Agency has served 1,000+ B2B brands and was recently acquired in 2021 by a data-heavy investor. Our offerings and retargeting strategies are not really something you'll find out on the market.
10 - 50
1925 NE 10th Terrace, Suite 101, Cape Coral, FL 33909
Best for:
Enterprise, Small and Midmarket Businesses
Impactable
Linkedin Ads Agency has served 1,000+ B2B brands and was recently acquired in 2021 by a data-heavy investor. Our offerings and retargeting strategies are not really something you'll find out on the market.
20. KlientBoost
Location: Costa Mesa, California
Minimum Campaign Size: $1,000+
Average Hourly Rate: $100 – $149
Industry: Business Services, Education, Finance, Legal, Medical, Information Technology
KlientBoost helps companies make more money through intelligent digital advertising and creative conversion rate optimization. They view themselves as a PPC agency, an SEM agency, a conversion agency, a conversion optimization agency, and a landing page agency, reflecting their three key focuses: pay-per-click, conversion, and design.
LinkedIn is just one of the PPC management channels they work with, along with Google AdWords, Bing Ads, Facebook, Twitter, DoubleClick, 7Search, BuySellAds, SiteScout, and more.
LinkedIn is also one of KlientBoost’s SEM agency channels. The agency believes that when your SEM agency handles both the traffic and conversion, it allows them to move much quicker to bring you faster results.
KlientBoost also believes that when you pair conversion rate optimization with PPC management, then you create a powerful two-punch ROI combo. Higher conversion rates mean more wiggle room on the PPC side to get more aggressive with bids and average positions to increase conversion volume, without paying more per conversion.
Case Study:
CarDash, an app streamlining vehicle maintenance, roadside assistance, and customer support, partnered with KlientBoost to boost lead volume for their email list during the startup phase. KlientBoost achieved this by implementing custom landing pages, running Google Ads, and utilizing lookalike audiences on Facebook and Twitter. The outcomes were impressive: a 13% increase in site traffic within the first month, a significant 67% decrease in CPA, and a remarkable 306% surge in lead sign-ups.
21. Division of Labor
Location: Sausalito, California
Minimum Campaign Size: $25,000+
Average Hourly Rate: Unspecified
Industry: Consumer Products and Services, Media, Business Services, Finance, Luxury Goods, Marketing and Advertising
Division of Labor makes a point of emphasizing that they are an ad agency, not a government agency. It adds a cheeky tagline, “So we won’t ignore the virus and pretend everything is normal.”
However, they also stress that although they are an ad agency, they are also a social media agency, digital marketing company, video production company, and freelance hub. They have flexible staffing and very little overhead. So, their clients only pay for the stuff they need. Division of Labor is a collection of writers, designers, art directors, developers, producers, “strategy wonks” and “media dorks” from all over the USA.
Their LinkedIn services are primarily part of their social campaigns. They operate both full service and freelance campaigns. Division of Labor partners with specialists in every facet of advertising and digital marketing: design, media, strategy, production, SEO, photography, editorial, IT, as well as creative partners, writers, and art directors from all around the world.
One of their freelance options is a $15,950 fixed rate social campaign package. They will initially present you with two to three campaign ideas and multiple executions across pre-agreed upon social media platforms. They then revise your chosen campaign idea based on your comments to include three to five executions, sized for two to three social media platforms. Final revisions will be made based on your comments and copy finalized for all posts.
Case Study:
Division of Labor helped 15Five enter the competitive employee engagement software market with a comprehensive campaign across various channels. The production plan was presented via Google Sheets and Slack, allowing client input at every step. Landing pages were developed, and plans for PPC, SEO, and outreach were prepared with tracking and analytics. The campaign was acknowledged through articles like the one on Forbes.com.
22. AdVenture
Location: Woodmere, New York
Minimum Campaign Size: $10,000+
Average Hourly Rate: Unspecified
Industry: eCommerce, Retail, Consumer Products and Services, Legal, Education, Finance, Medical
AdVenture claims to have been hired by over 550 e-commerce and service businesses to make their online advertising more profitable. Although they don’t significantly highlight their LinkedIn work in their marketing (indeed they place it in a section of their website named Facebook Ads Management), AdVenture does help those clients wanting to advertise in this way. They observe that “Facebook ads account for 18.4% of global digital ad spending. Add YouTube, LinkedIn, and Twitter, and you have an enormous opportunity to reach your customers where they’re hanging out online.”
Their in-house team of social media advertising experts will help plan your marketing budget based on a cost per sale or lead that you need to hit to maximize your profitability. They design your ads, set up your campaigns, analyze the data regularly, and optimize performance to increase revenue and leads over time.
They have a dedicated LinkedIn account management team they meet regularly. This team helps AdVenture find new audience segments for their clients and gives them access to advertising features still in private beta.
Case Study:
AMC wanted to increase subscriber count and retention rates for Sundance Now. To achieve this, AdVenture launched a multi-channel branding initiative, focusing on creative ad concepts across social and search campaigns, with a particular emphasis on boosting ad recall. Results showed significant growth in Google Ads, with branded conversions surging by 1,308%, cost per conversion decreasing by 65%, and conversion rate increasing by 195%. Facebook campaigns achieved significant reach and brand awareness, reaching 1,797,969 people with recipe videos.
23. Volume Nine
Location: Denver, Colorado
Minimum Campaign Size: $1,000+
Average Hourly Rate: Unspecified
Industry: eCommerce, Business Services, Hospitality, Consumer Products and Services, Manufacturing, Medical, Luxury Goods, Travel and Tourism, Retail
Volume Nine (V9) loves B2B brands. They believe that in taking a deep-dive, custom approach to your B2B digital marketing needs, they can help you identify and address themes, customer pain points, funnel fall-offs, new audience segment opportunities, and more that are specific to your company. From there, they will start creating a marketing roadmap that’s just right for your B2B brand and its true audience.
Each of their B2B engagements starts by listening to the client and its sales force talk about your business, industry, and desired target audiences. Then V9 taps into what people are saying online about the brand and its services, as well as the competition. Using relevant data and analytics, they also examine where existing leads are coming from, what they’re interacting with, and where the company is losing them. Using the information they collect from this deep dive, V9 analyzes everything so they can develop and categorize emerging themes, customer pain points, shortcomings in existing funnels, important brand topics, and new audience segment opportunities. From there, they start creating a roadmap that’s just right for the B2B brand and its true audience.
In terms of social media marketing, V9 has a four-pronged approach:
- Social media audit
- Social media management
- Social media advertising
- Influencer engagement
Case Study:
Volume Nine helped American Garage Door expand into the residential market in Denver. Updates to information architecture, content optimization, and targeted blog production resulted in sustained growth. New landing pages and locally-targeted content facilitated the strategic shift to residential applications. Organic sessions increased by 4,347% and conversions soared by 2,969.23%.
Volume Nine
Volume Nine is Denver's top digital marketing agency, specializing in social media, content, and search marketing (PPC & SEO). Volume Nine helps clients build their brand, drive traffic, and grow sales.
10 - 50
Denver, CO
Best for:
Enterprise, Small and Midmarket Businesses
Volume Nine
Volume Nine is Denver's top digital marketing agency, specializing in social media, content, and search marketing (PPC & SEO). Volume Nine helps clients build their brand, drive traffic, and grow sales.
24. Tilt Metrics
Location: Boston, MA
Minimum Campaign Size: $1,000+
Average Hourly Rate: $150 – $199
Industry: Media, Information Technology, Business Services, Medical, Entertainment
When you’re in the market for a LinkedIn Marketing agency that excels in B2B digital strategies, Tilt Metrics should be at the top of your list. Specializing in paid advertising and SEO, they have carved a niche in elevating B2B companies. Tilt Metrics isn’t just about broad strokes; they focus on crafting targeted LinkedIn campaigns that resonate with professional audiences, ensuring your message reaches the right eyes and ears.
Their approach is deeply rooted in data and results, a strategy that not only attracts your ideal customers on LinkedIn but also builds trust and authority in your niche. Whether your goal is lead generation, brand awareness, or sales conversion, Tilt Metrics tailors its LinkedIn strategies to align with your specific business objectives. They understand the intricacies of LinkedIn’s unique professional ecosystem, leveraging this knowledge to create content and campaigns that engage and convert.
Tilt Metrics is committed to long-term, sustainable strategies for your LinkedIn presence. They don’t just deliver immediate results; they focus on building a robust LinkedIn marketing strategy that supports your brand’s ongoing growth and success in the B2B space.
Case Study:
Tilt Metrics helped FinTech brand Astra tackle high costs for app installations and improve tracking of ad click-to-app install sessions. They enhanced tracking and Facebook conversion events, tested new audiences, and implemented a weekly metrics scorecard. The solution focused on Audience Targeting, Messaging & Offer, and Ad Creative, resulting in over 10,000 mobile app signups at a 50% cost reduction.
Tilt Metrics
Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & lead...
1 - 10
Boston, MA
Best for:
Enterprise, Small and Midmarket Businesses
Tilt Metrics
Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & lead...
25. WebMechanix
Location: Columbia, Maryland
Minimum Campaign Size: $25,000+
Average Hourly Rate: $150 – $199
Industry: Business Services, Finance, Consumer Products and Services, Information Technology, Education, Medical
WebMechanix understands that with digital marketing, results are everything, and strongly stand by the results of their campaigns. They offer a wide range of digital marketing services, including social media. They specialize in strategy development, targeted social media advertising services, and content creation.
Their social media advertising services can help your business attract a real audience that will, in turn, spread the word about your brand. Their social media marketing division will help you build your social brand and generate leads with proven PPC strategies to lower cost per acquisition (CPA). They also help you reveal the value of your social media efforts and understand your audience with cross-channel reporting.
WebMechanix offers a free eBook on its website, called the LinkedIn News Feed Retargeting Hack that offers 22 secrets to mastering LinkedIn for B2B marketing.
Case Study:
WebMechanix collaborated with New Castle School of Trades (NCST), a leading trade school in Pennsylvania and Ohio, to enhance its website as it transitioned from educating competent tradesmen to training innovative technicians. A substantial SEO overhaul, including the addition of new upper-funnel content, resulted in a significant influx of new visitors to the NCST website. Complemented by a conversion optimization strategy, the school experienced a remarkable 99% increase in online applications. These gains not only impressed but also contributed to sustainable growth in traffic and lead flow for months and years to come.
26. WideFoc.us
Location: Denver, Colorado
Minimum Campaign Size: $5,000+
Average Hourly Rate: $150 – $199
Industry: FinTech, Real Estate, eCommerce, Information Technology, Marketing and Advertising, Automotive, Consumer Products and Services
WideFoc.us Social Media is a digital marketing agency with a focus on social media and content marketing. Since 2007, the company has helped thousands of brands and businesses with their social media reach, using both paid and organic traffic. Their clients include B2C and B2B businesses in various industries such as real estate, information technology, and consumer products and services.
WideFoc.us provides executive LinkedIn profile audits to ensure that their clients get the most out of the platform. They believe that earning the public’s trust and projecting industry expertise are two of the vital goals of LinkedIn marketing.
If you are looking for an agency to achieve your LinkedIn marketing goals, take a look at some of the services offered by WideFoc.us Social Media:
- Social media audits
- Customer service monitoring
- Competitive analysis
- Blog writing
- Thought leadership development
- Content planning
- Social advertising campaigns
- Multi-channel community management
Case Study:
WideFoc.us transformed the social media presence of a B2B fintech company by developing a coherent social media plan that showcased product offerings and connected with two distinct audiences. Despite a small internal team, WideFoc.us executed a consistent and strategic content posting approach, reinforced by targeted paid social spends to amplify reach and drive website traffic. The outcomes were impressive, with over 1.2 million monthly impressions, and website traffic campaigns on Facebook and LinkedIn delivered over 3,000 clicks on average.
27. Dux-Soup
Location: Mountain View, California
Minimum Campaign Size: Unspecified
Average Hourly Rate: Unspecified
Industry: Information Technology, Marketing and Advertising
For something a little different but innovative, there’s Dux-Soup. Dux-Soup is an agency that offers LinkedIn Automation. Founded in 2015 by Will van der Sanden, Dux-Soup is made up of a talented team of software developers and business analysts. This makes the agency a perfect combination of technology that drives growth for enterprises.
The LinkedIn Automation tool was created because of Will’s frustration at having to spend so much time nurturing LinkedIn contacts. Now, businesses can shave hours off their LinkedIn tasks. Dux-Soup can automatically engage with selected LinkedIn contacts, under your control and monitoring. Dux-Soup accelerates lead generation.
The agency offers their LinkedIn Automation tools in a variety of packages, so you can find out what is suited to your needs. The two basic plans are:
- Pro Dux – the most popular and the cheapest plan (after the free 14-day starter trial)
- Turbo Dux – access to all features of LinkedIn Automation, including campaign statistics analysis and several lead management features
Each version can be modified for either an individual, team, or agency.
Case Study:
Silicon Prairie utilizes Dux-Soup Turbo to generate a high volume of qualified leads daily for both itself and its clients. By leveraging Dux-Soup, the company has built a significant database through harvested data and emails obtained with Dux points. With a repeatable blend of email and LinkedIn outreach, Silicon Prairie generates up to 20 highly qualified inbound leads every day.
28. Marketika
Location: Montreal, Canada
Minimum Campaign Size: $5,000+
Average Hourly Rate: $100 – $149
Industry: Consumer Products and Services, Hospitality, Gaming, Restaurant, Crypto, eCommerce, Franchises, Software and SaaS, Utilities, Nonprofit, Education, Maritime
Marketika is a digital-native marketing agency that provides a range of creative services for businesses that serve consumers in North America. The agency employs a bilingual team and can offer social media services in English and French.
Creatives will love the services offered by Marketika. Run by millennials, the agency specializes in creative content for:
- Web design
- Social media
- Advertising
- Branding
Marketika prides itself on a constantly evolving process to help their clients in the best way possible. This includes regular reviews and reports, communications planning, and community growth and management.
Case Study:
Dext partnered with Marketika to improve its presence in Quebec by implementing a targeted content strategy for accounting agencies. The approach involved engaging social media content across multiple platforms and B2B lead generation on LinkedIn. The result was a total of 81,046 audience engagement, a 2x reduction in cost per lead, and over 100 B2B leads acquired in the accounting agency sector.
29. SevenAtoms
Location: Dublin, California
Minimum Campaign Size: $1,000
Average Hourly Rate: $100 – $149
Industry: eCommerce, Automotive, SaaS, Technology, B2B Services, Health Care
SevenAtoms offers a wide range of digital marketing services for B2B clients, including eCommerce, SaaS, and PPC management. Their LinkedIn marketing services also go beyond lead generation:
- LinkedIn ad strategy – to ensure that your ads reach the right target market effectively
- Sponsored updates and direct sponsored content – SevenAtoms creates effective sponsored ads and landing pages that pull prospective clients further down the sales funnel
- Sponsored InMail – personalized emails with engaging content are sent to active LinkedIn profiles to increase click-through rates and conversions
- Content creation – crafted especially for LinkedIn, SevenAtoms creates content that you can use across social media to generate buzz around your brand
- Integrated analytics – because companies rarely only utilize one platform, SevenAtoms integrates LinkedIn marketing and analytics with other platforms, so you have a clearer picture of the overall campaign performance
SevenAtoms is a Google Premier Partner. Their experience, coupled with updated industry knowledge, makes them the preferred agency of many B2B companies.
Case Study:
Incapsula, a cloud-based service, partnered with SevenAtoms to overcome challenges with low-quality leads and negative ROI from previous pay-per-click campaigns. SevenAtoms implemented a seven-step plan to restructure campaigns, enhance landing pages, and manage LinkedIn campaigns. The results were remarkable, with a 610% increase in MQLs, 585% increase in sales opportunities, 1,012% increase in won customers, $2.9 million additional revenue, and $8.3 million additional opportunity amount.
Current Trends in LinkedIn Marketing
LinkedIn can boost your social media strategy by helping you connect, generate leads, enhance brand awareness, become an influencer, foster relationships, and drive website traffic. Optimize your LinkedIn marketing by capitalizing on current trends:
Leverage AI
LinkedIn now uses AI to enhance its platform by personalizing content, offering job suggestions, and providing profile improvement tips. It also improves search result accuracy, benefiting both recruiters and job seekers. To optimize your profile, conduct a LinkedIn audit and focus on incorporating target keywords for improved SEO. This is crucial for maximum visibility and recognition on the platform.
LinkedIn now offers AI-powered tools for recruiters, job seekers, and career branders. These tools automate tasks like writing job descriptions, applicant communication, scheduling interviews, and salary negotiation. The platform also includes AI-assisted messaging options.
Source: linkedin.com
Focus on Video Content
Video content is set to become a major trend on LinkedIn. LinkedIn video marketing offers two key advantages:
- Personal Connection: While other content types have their merits, video allows your audience to connect with the real you. It goes beyond text and images, providing a deeper level of engagement.
- Authenticity Matters: People are naturally drawn to influential individuals. Rather than connecting with a logo or business card, your audience wants to engage with a trusted authority. Video content allows you to showcase your authentic self, helping viewers get to know and trust you. Working well with others increases the chances of future collaborations.
Here are some tips to make compelling video content on LinkedIn:
- Design your video for mobile viewing. 91% of LinkedIn members watch videos on mobile devices and 57% of all engagement on LinkedIn is on mobile.
- Address background noise. Ensure a professional and enjoyable viewing experience by using microphones to reduce background noise during video recording.
- Opt for the latest Vertical or Square formats. They're new, stand out prominently on LinkedIn's newsfeed, and grab more attention.
- Include subtitles. Approximately two-thirds of mobile and half of desktop viewers don't always have the sound on. Not everyone watches videos with sound; subtitles enhance accessibility.
- Capture the attention in the first six seconds. Recognizing the short attention span of viewers, aim to make the first six seconds impactful. Whether through a hook or subtitles, communicate why your video matters right from the start.
When running video ads on LinkedIn, keep an eye on these key metrics and benchmarks:
- View-through rate: Aim for a baseline of 28.5%.
- Click-through rate: Maintain a target of 0.35%. Note: This benchmark is relevant if you've chosen objectives like Website visits, Website conversions, or Lead generation, as these objectives optimize toward clicks.
- Engagement rate: Strive for a rate of 1.69%.
Source: theb2bhouse.com
Optimize LinkedIn Algorithm
LinkedIn's algorithm discourages content from going viral and prioritizes connecting users with relevant professional advice and expertise. Recent updates emphasize the significance of showcasing your own expert knowledge.
The algorithm used by LinkedIn is a recommendation system that customizes a user's feed by predicting their interest in certain topics, people, and types of posts. Its aim is to present engaging and informative content to users by processing billions of daily posts. The primary goal of LinkedIn is to showcase high-quality, relevant content that fosters user engagement and enhances the platform's usefulness for those who spend time on it.
Breaking down how the LinkedIn algorithm works:
- Evaluation: LinkedIn determines if your post is spam or valuable content.
- Testing: Your post undergoes a trial to assess its worthiness.
- Delivery: LinkedIn circulates your most valuable content to pertinent users.
Source: engineering.linkedin.com
In a significant recent update, LinkedIn reshaped its algorithm based on user feedback, concentrating on two main objectives:
- Knowledge-Sharing Content: Enhancing the visibility of content that imparts knowledge or advice.
- Strengthening Connections: Fostering stronger connections among individuals who already know each other.
This means your LinkedIn content will be primarily seen by those in your network, including personal and professional updates. With the new algorithm, there will be less content from unconnected individuals in your followers' and connections' feeds. This change highlights the significance of creating tailored and relevant content on LinkedIn.
Here are some tips for optimizing your visibility on LinkedIn:
- Understand Your Audience: Identify the skills and interests of your target audience, aligning them with your own to establish credibility. Focus on topics LinkedIn recognizes as your areas of expertise for wider reach.
- Strategic Posting Times: While 1 p.m. on Mondays is generally optimal, tailor your posting schedule to your audience's online activity. As per LinkedIn data, consistent weekly posts yield a two-fold increase in engagement.
- Minimize Outbound Links: Avoid posting content with outbound links, as the algorithm prioritizes on-platform engagement. If necessary, share links in the comments section.
- Create Original and Insightful Content: Craft unique posts with your perspective, as original content garners more attention than shared posts. Reframe repurposed content and add personal insights to align with LinkedIn's emphasis on knowledge-sharing and connection-building.
- LinkedIn-Appropriate Content: Keep your content focused on business, adhering to LinkedIn's professional community policies. Be authentic, inject humor, and maintain a friendly and approachable brand voice. Avoid excessive corporate jargon to encourage member interaction.
Enhance Diversity and Inclusion
LinkedIn has set up a dedicated team called the Diversity, Inclusion, and Belonging (DIB) team. This team is made up of representatives from different sectors of the company and focuses on advancing inclusion across various dimensions, such as Disability Inclusion and People of Color Inclusion.
To ensure diversity in hiring practices, LinkedIn has implemented changes, such as interviewing at least one candidate from an underrepresented group for every open position. Furthermore, all employees involved in the hiring process receive unconscious bias training.
Source: news.linkedin.com
To further enhance your inclusive recruiting and workforce planning strategy, consider exploring relevant courses that offer real-time insights. This will position you uniquely to leverage data-driven approaches for fostering diversity and inclusion within your organization.
Thought Leadership As The Human Element
In today's content-saturated landscape, where repetitive and recycled material dominates, standing out requires more than AI tools. While these tools offer efficiency and creativity, the depth of experience and industry knowledge remains crucial for buyers seeking genuine perspectives. Enter "thought leadership" – a strategic content marketing approach that positions you or your brand as an authority.
Thought leadership revolves around the human perspective, offering fresh insights and challenging norms. It's about showcasing expertise by providing valuable and interesting takes on subjects. Examples include:
- Trend-forecasting articles
- Industry-specific videos that simplify complex practices
- Podcast appearances discussing insights
- Well-crafted LinkedIn posts sharing valuable resources
So, why is human thought leadership invaluable now? First, it cuts through the content clutter, standing out in a sea of repetitive information. Second, human voices and perspectives help build and maintain trust amidst low brand trust. Thought leadership becomes a beacon of reliability, guiding customers through industries with an experienced and human touch.
Source: iresearchservices.com
While AI is a valuable tool, it should complement, not replace, human expertise in thought leadership.
LinkedIn Networking and Community Engagement
As a professional networking platform, LinkedIn offers a distinct opportunity to marketers, providing them with the chance to connect with prospective customers, partners, and employees. By leveraging networking, community engagement, groups, webinars, and forums in a strategic manner, marketers can effectively enhance their marketing efforts by establishing themselves as thought leaders, generating leads, and building brand recognition.
Networking on LinkedIn
Expanding your LinkedIn network is crucial for career growth. It connects you with potential leads, provides better job opportunities, and keeps you informed within your professional circle. Network with professionals in your industry, engage in discussions, and share valuable content to build relationships that can contribute to your career advancement. This enriches your LinkedIn experience with new insights and knowledge and helps you stay ahead in your industry.
LinkedIn is the top platform for B2B marketers. Four out of five of its 900+ million members actively influence business decisions, translating to over 720 million influential members. Notably, a LinkedIn audience wields twice the buying power of the average online audience.
Source: leaddelta.com
LinkedIn also provides both free and paid advertising options, making it an excellent platform for effective customer relationship management and a prime space for impactful B2B marketing. Advanced boolean search helps companies find qualified leads by connecting with individuals who share similar interests or work in target companies. For young professionals, it's a seamless way to network and build relationships crucial for career development.
However, effective networking on LinkedIn can be challenging, given its nuanced nature. To boost your LinkedIn networking experience, consider the following tips:
- Complete Your Profile: Ensure your profile is comprehensive, including a professional headshot. This not only makes a positive first impression but also signals your commitment to networking.
- Use Keywords: Incorporate relevant keywords in your profile to enhance searchability. This enables individuals seeking your skills and experience to find you easily.
- Expand Connections: Connect with a diverse range of people, including friends, family, co-workers, and acquaintances. A larger network simplifies finding relevant contacts when needed.
- Join Groups and Engage: Participate in discussions within relevant groups to establish relationships with potential contacts. Active involvement enhances your visibility.
- Personalize Connection Requests: When reaching out, send personalized messages instead of generic requests. This demonstrates a genuine interest in building meaningful relationships rather than just amassing contacts.
LinkedIn Groups
LinkedIn Groups are a great way to connect with potential customers, followers, and industry professionals. These groups are found within the professional network and offer a unique opportunity for active engagement. In today's world of social media, businesses prefer closed communities that are focused on specific niches instead of expansive public pages. By joining a LinkedIn Group, you can engage with people in smaller, more intimate spaces and have more meaningful interactions.
Source: socialpilot.co
What sets LinkedIn Groups apart are their robust community management features. Members receive regular digests of group activities, and you can send weekly admin announcement emails directly to their inboxes for more deliberate communication, distinguishing it from in-app notifications. This enhances the group's effectiveness in keeping members connected and engaged.
To create a thriving LinkedIn Group, follow these steps:
- Choose a Relevant Topic: Focus on a broader industry-related topic rather than just your products. Consider industry news, tips, and tricks related to your product or service. If unsure, survey your customers or review past interactions for ideas.
- Create Your Group: Visit the Groups homepage and create a group. Fill out the pop-up form with details like Group name, Description, and Group rules. Upload a logo and cover image. And that’s it.
Source: linkedin.com
- Establish Clear Group Rules: It’s crucial to establish clear guidelines to govern member behavior and facilitate effective group management. This should be done once the group is established and consistently reinforced to ensure its success.
- Invite and Expand: LinkedIn offers the option to invite your first-degree connections during group creation. Use the main group page to prompt connections to join. Utilize other marketing channels, such as social media, email, or blogs, to promote your group. Share the group on your personal LinkedIn profile and encourage colleagues to do the same.
- Initiate and Participate in Discussions: Be an active group member by starting discussions. Craft a Welcome post, highlighting the group's purpose and rules. Feature the post to keep it prominent. Start discussions to set the tone for appropriate content.
- Moderate and Combat Spam: Actively moderate group posts to ensure relevance and quality. Remove any spam or irrelevant content promptly.
Community Engagement on LinkedIn
Community Engagement is important on LinkedIn, a platform designed for professional networking and community-building. It helps build trust, loyalty, and brand recognition. By actively engaging with your audience, you can increase your visibility and reach while gaining valuable insights into their preferences and needs.
To foster customer loyalty, creating a community is a powerful strategy. Superusers identified in the community become part of advocacy programs, reducing customer acquisition costs by seven times. However, building trust is a challenge, with 52% doubting that their voices matter in decision-making.
To overcome this, trust must be earned by showcasing the direct impact of community input through a digital hub. Regularly sharing progress updates reinforces the value of collaboration, boosting confidence and instilling a sense of pride and ownership. Demonstrating tangible results bridges the gap between intention and outcome, reinforcing the understanding that every contribution shapes a better collective future.
Here are some tips on building and growing a loyal community on LinkedIn.
- Understand your audience.
To create meaningful relationships on LinkedIn, focus your efforts on understanding the needs and goals of your ideal prospects and customers. Start by researching competitors with established LinkedIn pages, using LinkedIn’s built-in tools for efficient analysis of follower growth and engagement levels. LinkedIn generates charts comparing your company page with competitors in followers and organic content. These charts help identify competitors gaining followers rapidly and achieving high engagement levels.
Source: socialmediaexaminer.com
Additionally, leverage LinkedIn’s hashtag tools to broaden your customer research. Enter relevant hashtags in the search bar to explore industry-specific discussions. Pay attention to the questions, problems, and language used by LinkedIn users in these conversations, and use these insights to shape your content and messaging strategy. If you find hashtags leading to insightful or active discussions, click the Follow button to add them to your personal feed. This action ensures ongoing access to content that can fuel your research and contribute to the growth of your LinkedIn community.
- Establish credibility and trust.
As your LinkedIn company page attracts more followers, it's crucial to build credibility, making it easier to foster a loyal community. To achieve this, share thought leadership by offering unique industry insights gained through extensive experience.
LinkedIn provides tools for thought leadership, such as publishing long-form text posts on your company page with a generous 3,000-character limit. Additionally, consider publishing LinkedIn articles with over 100,000 characters, allowing for more comprehensive insights and media integration.
To maintain engagement, create a LinkedIn newsletter, offering a series of native articles. Newsletters enable subscriptions, notifying readers when new issues are published and ensuring a reliable connection with engaged customers.
Telling your company's story adds a personal touch to your LinkedIn page. Share your company's culture, mission, and values to facilitate a connection with customers, encouraging active participation in your LinkedIn community. For instance, Chili Piper incorporates its company culture into LinkedIn content, fostering engagement and connection.
- Inspire healthy discussions.
While great content helps establish trust and value, a thriving LinkedIn community requires active two-way communication. Encourage discussions by responding to follower comments on your company page. Address questions, validate reactions, and guide them to additional resources.
Highlight valuable comments by pinning them to the top of the thread, providing extra validation to top contributors. Click the three dots next to a comment and select Pin Comment to utilize this tool effectively.
Moreover, monitor on-page engagement for insights into customer sentiments. However, don't overlook discussions about your brand outside your company page. Search for your business in the LinkedIn search bar or use the right sidebar option on your company page to find and engage in conversations about your brand. Switch to your company page to maintain a professional and interactive presence when responding to these posts.
How Can Networking and Community Engagement on LinkedIn Help with Marketing?
Engaging with your network and community on LinkedIn can greatly improve your marketing efforts by:
Building Robust Professional Networks
LinkedIn provides a unique opportunity to connect with a vast network of professionals in your industry or related fields. These connections serve as valuable assets, opening doors to potential partnerships, collaborations, and even new clients. By actively engaging with industry peers, you can exchange ideas, share expertise, and explore mutually beneficial collaborations.
Source: linkedin.com
LinkedIn offers powerful search filters to streamline your search for industry professionals. Utilize keywords, job titles, company names, and locations to pinpoint individuals who align with your criteria. Maximize these filters to identify relevant profiles efficiently.
Enhancing Brand Awareness and Visibility
Active engagement on LinkedIn transforms your brand into a visible entity within the industry landscape. By consistently sharing valuable content, participating in relevant discussions, and engaging with potential customers, you increase brand awareness and visibility, attracting a wider pool of prospective clients, partners, and investors.
Source: business.linkedin.com
Identifying and Nurturing High-Quality Leads
LinkedIn fosters a conducive environment for identifying and nurturing high-quality leads. By engaging with potential customers, responding promptly to inquiries, and addressing their concerns, you can build trust and establish a strong connection with them. This nurturing process allows you to move leads through the sales funnel effectively.
LinkedIn has a specialized lead nurturing feature for marketing solutions. B2B marketers employ various campaigns, including paid advertising with LinkedIn Ads, account-based marketing, content marketing, and email marketing, to generate leads. Utilizing top-of-funnel marketing strategies, these campaigns aim to capture contact information from potential customers for the sales team.
Source: business.linkedin.com
Marketing leads are often acquired through activities such as webinar attendance (leading to demo requests), downloading gated assets like eBooks and videos, completing website forms, or visiting landing pages for additional information.
Staying Ahead of Industry Trends
LinkedIn provides a real-time pulse on the latest industry trends and developments. By actively participating in community discussions and engaging with industry experts, you can stay abreast of emerging trends, adapt your marketing strategies accordingly, and maintain a competitive edge.
Stay informed and connected on LinkedIn with these strategies:
- Follow Industry Leaders: Connect and follow influential figures in your industry for regular insights. Engage with their posts through likes, comments, and shares.
- Join Industry Groups: Participate in relevant LinkedIn Groups to discuss trends and best practices in your field.
- Utilize LinkedIn Pulse: Customize your news feed on LinkedIn Pulse to receive articles from professional news editors and industry experts tailored to your interests.
- Attend Virtual Events: Join LinkedIn's virtual events and webinars featuring industry experts for valuable insights into current trends.
Source: business.linkedin.com
- Explore LinkedIn Learning: Access a variety of courses on LinkedIn Learning to acquire new skills and stay abreast of industry trends.
Gathering Customer Insights for Product Improvement
Feedback and discussions on LinkedIn offer valuable insights into the needs and expectations of your target audience. These insights can inform product or service improvements, leading to enhanced customer satisfaction and loyalty.
Harnessing customer insights offers valuable data on the customer experience with your product. Addressing identified issues enhances the customer experience, boosting your brand's reputation and fostering loyalty. Additionally, these insights inform product development, allowing you to concentrate efforts on features valued by customers. This strategic focus ensures your product aligns more closely with customer needs.
Sephora, a leading beauty and cosmetics retailer, has strategically employed community-based marketing to boost business growth. Their customer loyalty program provides enticing rewards for frequent shoppers, including free products and exclusive discounts. Sephora engages with its customers through its online community platform, which helps gather feedback and build a loyal customer base while improving customer satisfaction.
Source: linkedin.com
Unlocking LinkedIn's Potential with Integrated Tools
LinkedIn can be further enhanced through the integration of powerful tools and software. These tools, designed to complement and strengthen LinkedIn's features, empower even novice users to amplify their profile and achieve their professional goals.
Analytical Tools and Software
While LinkedIn provides valuable data within its platform, third-party analytical tools and software offer more in-depth insights, enabling you to measure and refine your LinkedIn presence and marketing strategies.
Here's how these tools can significantly benefit you:
- Gain insights into your audience's engagement with different content types. Identify which job functions and locations are most responsive to your content.
- Get a comprehensive understanding of your competition. These analytics tools provide valuable insights, helping you benchmark your performance and pinpoint areas for improvement.
- Utilize analytics findings to enhance your LinkedIn profile, refine your content marketing strategy, and optimize your social selling efforts.
- Link your LinkedIn account with analytics tools to collect data on your profile, content, and connections. These tools analyze your data and provide personalized recommendations for improving your LinkedIn presence.
- Equip yourself with the right tools to streamline social selling processes and precisely measure their impact on overall business performance.
Brand24 stands out as a prime example of such tools, providing comprehensive monitoring of your LinkedIn performance. It meticulously tracks traffic, views, and engagement metrics, painting a clear picture of your LinkedIn reach and impact.
Moreover, its AI-powered listening tool analyzes LinkedIn mentions, categorizing them into positive, negative, or neutral sentiments, providing invaluable insights into brand perception. Additionally, Brand24 facilitates the creation of detailed reports, enabling you to effectively measure and communicate your LinkedIn PR coverage.
Automation Tools
LinkedIn automation tools streamline tasks on the platform. They automate scheduling, post analysis, responses, and lead generation. Here's a breakdown of their top benefits:
- These tools facilitate efficient outreach by allowing bulk actions, such as sending connection requests or endorsing multiple contacts simultaneously, expanding your reach without spending excess time on repetitive tasks.
- Many tools enable the creation of follow-up sequences, ensuring sustained engagement with connections over time. This consistent communication nurtures relationships and opens up new opportunities.
- Automation tools often feature lead scoring, helping you identify and prioritize potential leads based on predefined criteria. This allows a focused approach, concentrating on connections more likely to convert into meaningful relationships or business.
A top-notch LinkedIn automation tool, NapoleonCat, serves as an all-in-one social media management platform. It simplifies social media workflows by enabling easy scheduling and publishing across multiple LinkedIn Company Pages.
Key functionalities include streamlined social scheduling, a centralized Inbox for comments, language translation for international audiences, comprehensive performance analytics, and a user-friendly calendar for organizing all social content.
Posting Tools
LinkedIn posting tools are designed to automate tasks, save time, and offer valuable insights for strategy improvement. Here's a breakdown of their top benefits:
- Schedule LinkedIn posts in advance for a consistent platform presence. Reach your audience at optimal times, enhancing post visibility without manual posting.
- Utilize built-in content calendars to plan your LinkedIn content strategy. Visualize posting schedules, maintain thematic consistency, and ensure a diverse content mix.
- Gain insights into the best posting times based on audience activity patterns. Posting at optimal times increases the likelihood of content being seen and engaged with.
- Some tools support the creation and scheduling of LinkedIn Articles, ideal for long-form content, thought leadership pieces, or in-depth industry insights.
Sendible emerges as a powerful LinkedIn posting tool. It empowers users to create customizable channels or profiles within their accounts. Specifically for LinkedIn, this functionality encompasses scheduling posts for profiles and Company Pages, comment responses, and content performance analysis.
Furthermore, Sendible integrates seamlessly with other tools to augment scheduling capabilities. For instance, you can create social media graphics using Canva and schedule them directly to your profiles and pages without leaving Sendible. The tool also enables easy attachment of images and videos directly from Dropbox and Google Drive folders.
Scheduling Tools
LinkedIn scheduling tools help optimize social media strategies and maintain a consistent online presence. Here are the key advantages:
- Plan and schedule multiple LinkedIn posts in advance, allowing you to allocate dedicated time for content creation and scheduling. This frees up your schedule for other important tasks.
- Scheduling tools contribute to social media consistency, a crucial factor for audience engagement. Maintaining a regular posting cadence reinforces your brand presence on LinkedIn.
- For geographically dispersed audiences, scheduling tools accommodate time zone differences. This ensures that posts are delivered when your audience is most likely to be online, irrespective of their location.
- Scheduling tools offer easy editing and rescheduling options. Whether there are changes to your content or you want to optimize timing based on emerging trends or events, you can adjust your schedule seamlessly.
HeyOrca stands out as a premier LinkedIn scheduling tool, designed to meet the specific needs of agencies and medium-sized businesses. It allows you to plan and schedule visually compelling multi-photo and video posts directly to LinkedIn Company Pages and personal profiles.
The tool boasts a robust client review and approval process, facilitating collaboration and ensuring the delivery of high-quality content. Moreover, HeyOrca provides unlimited user access, promoting seamless team collaboration with role-specific permissions for both internal and external stakeholders.
Final Thoughts
LinkedIn marketing isn’t something that you can’t do in-house, sure you can. However, you have to do a lot of testing and tweaking, and you need a lot of resources to get the ball rolling. You might need a lot of time to make LinkedIn marketing work for your business due to a lack of experience, resources, and data.
A professional LinkedIn marketing agency will get to work right from day one without wasting your time and resources on testing and guesswork. Agencies have the resources, tools, manpower, and experience to make it work for you. It knows what to do and how to do it, and this puts you on the right path immediately.
Hire the LinkedIn marketing agency that’s right for your business today.
A LinkedIn marketing agency is a specialized service that strategically promotes businesses on the LinkedIn platform. It aids clients in developing and executing effective marketing strategies, encompassing profile optimization, content creation, targeted advertising, and lead generation. These agencies capitalize on LinkedIn's professional network to boost brand visibility, connect with pertinent audiences, and attain business goals. LinkedIn marketing provides several advantages for businesses, catering to B2B outreach, professional networking, lead generation, and brand visibility. It serves as a platform for demonstrating expertise, establishing thought leadership, and fostering industry connections. Sponsored content and advertising options enable businesses to precisely target their desired audience. The professional environment on LinkedIn enhances credibility and trust, creating an ideal space for cultivating meaningful business relationships. Your investment in LinkedIn ads should align with your marketing goals and budget. On average, expect to spend between $2.00 to $4.00 per click, with approximately 13% of businesses exceeding $10.00 per click. Impressions cost ranges from $3.01 to $10.00 per 1000 impressions. Keep in mind that LinkedIn mandates a minimum spend of $2.00 per click for each ad campaign. To optimize your spending, consider factors like bid amounts and the attractiveness of your target audience in the auction. Take control of your investment by setting daily and total budgets, along with maximum bids. You have the flexibility to initiate or halt your ads at any time. LinkedIn combines a recruitment platform with a social network for professionals. This makes it ideal for B2B marketing purposes. You can either use their self-service interface or work with a LinkedIn marketing agency to prepare your advertising campaigns. Where LinkedIn has an advantage for B2B marketing is that you will find many business decision makers using the platform. Most content shared on LinkedIn is business-related and valued by all management levels. You can easily identify your audience and target your marketing accordingly.Frequently Asked Questions
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