Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like NeoReach, The Influencer Marketing Factory, and Moburst undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like NeoReach, The Influencer Marketing Factory, and Moburst:
Populated with 7.25 million active streamers and a committed viewer base, Twitch is somewhat of a gold mine for brands and advertisers that want to partner with influencers, particularly in the gaming niche. However, unlike other social media platforms, Twitch is a bit more complex when it comes to finding influencers for your campaigns.
It doesn't offer the flexibility of TikTok Creator Marketplace or the functionality of Instagram's Explore page and search feature. A workaround for this is partnering with Twitch influencer marketing agencies. Since Twitch is a rather niche platform, there's not exactly a specialist influencer marketing agency for it, but many agencies have extended their services to include Twitch influencer marketing in their existing suite.
Below, we look at some of these agencies and go into depth about why they make the perfect picks for brands planning to partner with Twitch influencers.
Top Twitch Influencer Marketing Agencies:
1. NeoReach
NeoReach is one of those Twitch influencer marketing agencies that don’t leave any bases uncovered. Their difference lies in them looking for a perfect influencer relationship rather than simply an influencer fit for your business. They use a blend of deep market insights, top creators, and innovative approaches to deliver desirable results for their clients.
The agency’s connected network of influencers has worked with them for years, and this experience allows them to meet client goals effectively. When identifying influencers for your campaigns, NeoReach won’t merely look at the subscriber count.
The agency also considers your KPIs and audience demographics to ensure a mutually beneficial relationship for you and the Twitch influencer.
Following creator identification, NeoReach works alongside the influencer to maintain content alignment with your brand’s core messaging. You can expect remarkable storytelling to come out of this collaboration, which is just what Twitch viewers are used to.
NeoReach not only acquires Twitch talent for you but also manages it. They negotiate payment terms on your behalf and manage legal contracts, compliance, and everything else.
Like Viral Nation, Neo Reach also couples paid media with influencer campaigns to supercharge your campaigns. You simply have to sit back and relax while the agency takes charge of everything from ad copywriting to creative creation and budget allocation.
NeoReach Self-Service Software & APIs
If you’d like to be in the driver’s seat and manage your Twitch influencer campaign by yourself, NeoReach has self-service software that lets you do so. You can use the agency’s API to search for Twitch influencers and manage their campaigns.
The platform also comes with an analytics dashboard for a comprehensive view of campaign performance. With 400+ data points, you’ll find the right Twitch influencer every time. Whenever you need an extra hand, the agency’s customer success team is there to help you through the process.
NeoReach data points
Neo Reach Client Success
NeoReach has a history of working with premier brands and delivering successful Twitch influencer campaigns. One such example comes from NVIDIA. The renowned tech company contacted NeoReach to promote its new features and project releases.
Strategic Approach
NeoReach understood the importance of consistent brand messaging since that’s the key to promoting brand identity. They also realized the need to use multiple marketing strategies, including social media activity and Twitch streaming, to reach the campaign’s goals.
NVIDIA case study
To ensure brand message consistency, NeoReach specifically partnered with influencers who understood the conventions of X, Twitch, and YouTube since these were the platforms the agency had chosen for the campaign. Here’s what the agency did next:
- Communicated with the brand and the influencers to choose the most impactful content
- Partnered with Syndicate, a Twitch streamer, to run a giveaway on Twitch and direct viewers to X
- Kept following @NvidiaShield’s X account as a giveaway rule to increase their following to 25,000 in just a week
- Worked with influencers in tech, gaming, and comedy to promote the brand’s new releases and features
The Twitch, X, and YouTube influencer campaign brought in 48.3 million impressions and over 258k engagements. Pretty impressive, isn’t it?
Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat
2. The Influencer Marketing Factory
The Influencer Marketing Factory is among the top influencer marketing agencies, covering multiple platforms, including Twitch. They have worked with clients like Dunkin, Snapchat, Amazon, and Sony Music, to name a few.
The agency’s understanding of the influencer marketing space is evident in their insights, which they share on a monthly basis with their social media followers. Additionally, the agency has a skilled team that not only manages Twitch influencer campaigns, but also helps brands navigate the maze of creator economy.
The Influencer Marketing Factory’s services include storytelling and KPI selection, which is mandatory for Twitch marketing success. The agency also assists in influencer selection. You simply have to communicate your needs, and they’ll find you an influencer to fit the bill.
On top of that, The Influencer Marketing Factory manages Twitch influencer contracts on your behalf. They also work with the creators to execute the campaign according to your requirements.
The Influencer Marketing Factory has two offices in the US, and its team is spread across global creative hubs, including Berlin, Paris, London, and Amsterdam. So, you can partner with Twitch influencers from all around the world.
Last but not least, the agency provides detailed analytics on the influencer’s reach and other performance metrics.
The Influencer Marketing Factory Client Success
Although The Influencer Marketing Factory hasn’t published a Twitch-specific case study on any of their online platforms, the agency has experience working with gaming brands. MPL Gaming is one example. The company wanted The Influencer Marketing Factory to run an influencer campaign to increase app installs and boost awareness.
Strategic Approach
Since the company is US-based and has a local audience, The Influencer Marketing Factory identified 23 influencers in the US, with a combined follower base of over 98 million.
MPL Gaming creators
Then, the agency did this:
- Got the influencers to create video content around MPL Gaming’s app
- Collaborated with tech, lifestyle, and gaming influencers to reach the brand’s various audience segments
- Created educational content to show the app’s unique selling point
With just 23 influencers, MPL Gaming saw a 9% increase in engagement rates.
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
10 - 50
New York, Miami
Best for:
Enterprises and Large brands
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
3. Moburst
Moburst is a global marketing agency that helps brands grow into category leaders. It offers consulting, creative, and marketing services with the goal of providing companies with creative solutions that convert target audiences into advocates. While Moburst is the key agency for TikTok, it also works closely with partners in other platforms, including Twitch.
As a full-service digital agency, Moburst offers a full suite of services. This includes creative and content, marketing strategies, media buying, organic awareness, and product and development. Its influencer marketing strategy involves building briefs for influencers as well as using and repurposing content to create multiple digital assets.
Moreover, Moburst leverages an army of creators from all over the world to develop authentic user-generated content. Its creator network isn’t only social media savvy; each creator also has a pulse for content that works. Moreover, the content they produce is specific to their respective social media platforms.
Moburst’s clientele ranges from startups to Fortune 500 companies, including Barnes and Noble, Google, Uber, and Discovery. Having worked with over 600 products, Moburst’s team demonstrates experience in digital and mobile marketing. This year, Business of Apps named the agency a Top Influencer and Top App Marketing Company.
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
50+
New York, Tel Aviv, San Fransisco, London
Best for:
Startup & Enterprise
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
4. The Goat Agency
Goat is a worldwide social media marketing agency specializing in Twitch influencer marketing and maximizing the potential of this unique platform. The agency makes it very clear to its clients what they get from procuring an influencer partner, including a dedicated team and detailed reporting.
Goat employs a data-driven strategy to achieve high-impact Twitch campaigns. Using a comprehensive database of Twitch creators, Goat identifies the perfect influencers based on niche, audience, and Key Performance Indicators (KPIs). The agency’s in-house Data & Insights team ensures this knowledge base is constantly updated for optimal results.
With Goat, clients gain a team of Twitch marketing specialists capable of devising strategies and delivering campaigns to meet desired goals. The agency has yielded remarkable results for its past clients, including a 7.8x return on ad spend (ROAS) for Emma and $1.2 million+ in tracked sales for Thinx.
Besides the obvious commitment to maximizing return on investment (ROI), Goat is also a good choice due to its global presence, with three remote working hubs in the Asia-Pacific, UK, and USA. With Goat, you can partner with Twitch influencers in over 70 countries, speaking over 38 languages. So, no matter your audience’s demographics, Goat has got you covered.
Goat also runs paid ad campaigns through influencer-owned channels to further boost reach and engagement. In its 7+ years of being in business, the agency has managed over 1,000 influencer campaigns, including those on Twitch. For all these campaigns, the agency’s team continuously monitors performance metrics to provide clear results and insights to its clients.
Goat Agency track record
The Goat Agency Client Success
While most people only see the gaming side of Twitch, Goat has managed to use the platform for a wide range of other industries, too. For example, TurboTax, the Intuit-owned tax software company, needed to grow its brand awareness in the live streaming and gaming circles.
Goat took it upon itself to find the best Twitch gamers to get TurboTax’s message across to audiences in the gaming industry.
Strategic Approach
Goat uses live content as the main driver for its influencer campaigns on Twitch. The agency identified four self-employed Twitch streamers in different gaming niches, which could promote the brand’s offering in an educational yet digestible way. Here’s what the brand did next:
- Held influencer-run live stream sessions under the supervision of TurboTax’s expert Diana Castro
- Showed audiences how to file taxes through the platform
- Got each influencer to run four Twitch streams and one TikTok promotions
- Included interactions with Diana Castro in each live stream to discuss tax-related topics more in-depth
TurboTax case study
The campaign worked for two main reasons. One, showing people how easy it is to perform a task that has a reputation for being difficult helped the audience see TurboTax as a viable solution. Two, with Diana’s insightful conversation combined with the influencer’s trust factor, the audience not only understood how the product works but also trusted it.
The campaign resulted in 2.2 million views, earning 126% of the agency’s target media views.
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
50+
London, New York, Singapore
Best for:
Medium and Large Brands
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
5. Audiencly
Audiencly began in 2018 as an ads campaign creator for the gaming industry. Soon, it branched out into lifestyle and technology before establishing itself in various segments.
Today, it serves as a management platform for influencers and content creators. It supports global companies of all sizes in any industry. It has signed over 1,000 campaigns for 100 brands and has generated over 1 billion impressions.
Audiencly has created campaigns for some of the leading brands in gaming, such as Epic Games, MY.GAMES, and EA. The agency was behind the marketing campaign for the digital card game Zenonzard. With 31 gaming influencers on YouTube and Twitch, the campaign garnered 400,000 likes, 6 million views, and 50,000 comments on these social platforms.
Audiencly can connect you to 5,000 influencers around the world, from gaming to lifestyle niches. The agency offers all-around services for your influencer marketing campaign and you can get your products on some of the most popular Twitch channels. Moreover, Audiencly can help boost your social presence through social media marketing campaigns and paid advertising strategies.
Audiencly’s influencer marketing campaign starts with goal setting. After identifying your success metrics and target audience, Audiencly can help you plan your campaign strategy. Then, you can choose from the agency’s network of Twitch influencers who can help you create ad promotions. After implementation, Audiencly provides a detailed report that reviews the campaign’s success.
Audiencly
Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer marketing strategy enables companies to reach their target groups in a direct way and retain them sust...
10 - 50
Düsseldorf, London
Best for:
Small Size Brand and creators
Audiencly
Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer marketing strategy enables companies to reach their target groups in a direct way and retain them sust...
6. NinjaPromo
NinjaPromo is a leading name in B2B and crypto influencer marketing that helps brands break into niche markets through influencers on multiple platforms, including Twitch.
The agency specializes in creating influencer marketing campaigns that provide quality content, build brand credibility, and cut through ad blindness to maximize your ROI. Plus, they share helpful tips with their clients to keep them up-to-date with new happenings in the influencer marketing world.
They use creative influencer marketing strategies to help their clients reach their target audiences. These innovative strategies are backed up by their network of diverse influencers. Whether you prefer nano influencers to megastars, they have a huge database across virtually all industries.
NinjaPromo is also heavily data-driven. The agency conducts comprehensive social media audits to learn about your brand’s current market position and provides detailed reports for its findings. Throughout the influencer campaign, the agency tests, refines, and optimizes your strategy based on its data.
If you prefer a hands-free approach, their fully managed influencer partnerships are what you need. After they’ve matched you with the ideal influencer or popular streamer, they can take care of all the management aspects, like contracts, while still keeping you in the loop.
The best part about NinjaPromo is that the agency offers an all-in-one subscription. You can get comprehensive marketing services, including Twitch influencer marketing, at a set price. According to the agency, it can help you save up to $100k every year.
NinjaPromo Client Success
Leon.bet, an online sports betting platform, partnered with NinjaPromo to enhance its brand visibility across Brazil, Kazakhstan, and Portugal. The brand specifically wanted to target audiences on Twitch and Instagram to increase user sign-ups and build engagement in their desired regions.
Strategic Approach
NinjaPromo created a hybrid of influencer marketing and Google Analytics setup to meet the client’s goals. Here’s what the agency did:
- Engaged 5 Kazakhstani Twitch influencers (hatiko_luna, qq_oxygen, qwe_bleessed123, montana_bandana, and rimbolds) and got them to conduct hour-long live streams to promote Leon.bet
- Engaged 5 Portuguese influencers (RTPArenaCSGO2, MrRicardo94, Sovitia, StreamLAB, and boltz) to showcase the Leon. bet’s offerings through two live streams each
- Partnered with Portuguese Instagram influencers to post one targeted story
- Engaged 7 Brazilian influencers (strongerrp, dcosta__, booy, AdamiFPS, malonesp, murilo_rt, and langofps1) to run 5 hour-long streams per month, featuring chatbot promotions and on-screen banners
- Used Google Analytics and tracking pixels to monitor campaign performance and user interactions
Leon.bet influencer content
The campaign was a major success in all three regions, bringing in 15,000 new registrations on Leon.bet from Kazakhstan, 12,000 from Portugal, and 25,000 from Brazil. With the incorporation of Google Analytics, NinjaPromo could tweak the campaign in real time, resulting in a 15% increase in ROI.
NinjaPromo
NinjaPromo is a leading digital marketing agency dedicated to elevating your brand through multi-channel marketing solutions, branding and creative design.
50+
London, New York, Dubai, Singapore, Hong Kong, Vilnius
Best for:
Small Business, Midmarket and Enterprise
NinjaPromo
NinjaPromo is a leading digital marketing agency dedicated to elevating your brand through multi-channel marketing solutions, branding and creative design.
7. NewGen (formerly Kairos Media)
NewGen is a fast-growing social creative agency in the UK. Their ’30 under 30 co-founders and their 100-strong team of creatives built a 360 agency that delivers creative strategy and execution for brands with a ‘science meets art’ approach.
They have a strong focus on gaming, so it should not be surprising that they offer Twitch influencer marketing services.
The company began solely as an influencer marketing agency but has widened to add services in creative strategy, content production, social strategy, data and insights, and paid media. However, they still consider influencer marketing the heart of their business, and they keep their passion for it.
One example of NewGen utilizing multiple channels was a campaign they ran for the global online fashion retailer, boohooMAN. With the launch of the Call of Duty title, Modern Warfare, boohooMAN saw an excellent opportunity to bridge the gap between gaming and lifestyle.
They challenged NewGen to develop an event bringing together musicians, fitness, and lifestyle influencers, alongside professional gamers and content creators, to find the ultimate champion. They then streamed this event on both Facebook and Twitch with commentary.
NewGen (formerly Kairos Media)
NewGen (formerly Kairos Media) is a social-first creative and creator agency that stands at the forefront of culture, creators and community.
1 - 10
London, LA
Best for:
Small and Medium Companies
NewGen (formerly Kairos Media)
NewGen (formerly Kairos Media) is a social-first creative and creator agency that stands at the forefront of culture, creators and community.
8. Cloutboost
Cloutboost recognizes that Twitch and YouTube sponsorships are now an integral part of any significant video-gaming marketing campaign. While YouTube is their primary focus, Cloutboost also leverages the power of Twitch streamers to promote brands to their fans.
Cloutboost provides an additional income source for favorite Twitch streamers, where they can partner with top gaming brands (and other companies who have gamers as their target market).
Cloutboost provides game developers access to Twitch livestreamers at various stages of a games’ life, from its initial launch onwards. They find that advertisers are moving away from interruption advertising to interactive marketing. They believe Twitch livestreamers can help spread the message about a game, without looking like formal ads.
Cloutboost
Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie...
10 - 50
Dallas, San Francisco
Best for:
Medium-sized Companies
Cloutboost
Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie...
9. Upfluence Inc.
Upfluence offers many services in both influencer and content marketing. They are a full-service influencer marketing agency, who works with a wide range of companies, include those in the Fortune 500.
However, Upfluence does not restrict itself to working with the high profile social media networks like Facebook, Twitter, and Instagram. They also recognize the value of Twitch to influencer marketing campaigns, particularly those in the electronic gaming sector.
Upfluence understands the importance of Twitch to gamers and those who follow gaming. They recognize that if gamers are your target market, then you can reach millions through Twitch influencers. Indeed they understand that Twitch’s gaming audience of 670 million provides a greater potential audience than HBO, Netflix, ESPN, and Hulu combined.
Upfluence provides software to its clients that makes identifying relevant Twitch influencers extremely easy for brands. It has advanced search criteria, allowing you to quickly find the particular gamers that your target market most admire. Upfluence can provide you with a wealth of metrics to better fine-tune your influencer selection, and then determine the success of your campaigns.
If you target the types of people who love to watch top gamers play Fortnite battles on Twitch, you can easily work with Upfluence to ensure that you don’t end up working with influencers who spend their nights playing League of Legends or Counter-Strike: Global Offensive. Likewise, if you sell to a more junior market, Upfluence can help you find family-friendly gamers on Twitch.
You can even use Upfluence’s integrated mailing tool to contact your preferred influencers. And once you have reached an agreement with your preferred influencers you can manage partnerships, track results, and even pay your influencers from within Upfluence.
Upfluence Inc.
Find the perfect influencers for your brand, manage your campaigns, & measure your results in one platform.
10 - 50
New York City (USA), Mexico City (Mexico), Lyon (France)
Best for:
Large Brands and non-profit organizations.
Upfluence Inc.
Find the perfect influencers for your brand, manage your campaigns, & measure your results in one platform.
10. Becore
Becore is somewhat apart from most of the agencies profiled here. Their primary focus is on experiential marketing, some of which involves partnering with influencers. They promise “brand experiences that resonate with audiences and reverberate across media channels.”
They find that influencer marketing can be particularly helpful for marketing events. Brands can collaborate with influencers both before and after an event, adding elements of social proof.
Becore recognizes the potential for experiential marketing tied to eSports events. 71% of the eSports industry valuation ($500 million) is connected to advertising and sponsorship. They can see how eSports can provide access to young digitally-oriented gamers. Twitch is the primary way that the followers of eSports can look at their heroes in action.
Becore matches brands with suitable Twitch livestream gamers. While they would typically only use Twitch as part of an experiential campaign, they recognize that Twitch can help a brand connect with thousands of interested gamers.
11. Socially Powerful
Socially Powerful describes itself as a global influencer marketing agency. It prides itself on covering all social media platforms, including Facebook, Instagram, Snapchat, Twitter, Musical.ly, YouTube, and Twitch.
It works with influencers and brands in the niches of sports, lifestyle, gaming, fashion, beauty, food, entertainment, technology, and more.
They work with gaming influencers with a combined reach of 150 million fans. They say that their “gaming influencers range from eSport stars to Twitch heroes.” Of course, the two often overlap, with many of Twitch’s superstars having already made their name in eSports.
Socially Powerful makes a point of matching a brand with the best influencers to meet the specific goals of a campaign. They promise to identify new influencers when necessary for a brand or campaign.
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...
50+
London, New York, Beijing
Best for:
Medium and Large Brands
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...
12. Flood Interactive
Flood Interactive is an influencer marketing and talent management agency. They focus on eSports and livestreaming, particularly on Twitch.
Flood provides sponsorship opportunities, relationship management and personal branding support for gaming influencers. They provide talent acquisition and management program support for brands, along with program design, execution, and analytics.
They work with a variety of influencer on Twitch, YouTube, and Twitter. Some of the influencers on their books enjoy more than a million Twitch followers.
Flood recognizes that Twitch influencers can help promote more than just games. They work with companies who sell products that typical gamers would like. Their clients include Anheuser-Busch (beer), Mophie (wireless mobile phone chargers), Soylent (soy products), and Band (online forums and groups).
13. Shakers
Spanish-based Shakers is a specialist eSports marketing agency. They carry out a range of agency duties, such as:
- graphic & web design
- sponsorship management
- marketing strategy
- audiovisual production
- legal assessment
- eSports consultancy
- specialized communication, and
- talent and influencer marketing
Shakers has funded eSports clubs and they include former professional gamers in their team.
Shakers helps brands connect with eSports players and their followers. Working with gamers on their Twitch livestreams is a significant part of their strategies. The obvious advantage of Twitch livestreaming is that the viewers consume content in real time. Shakers believes this provides immense possibilities for brands.
They recognize that the critical audience is millennials – men and women from 14 to 35. In Spain alone, eGamers generate a total audience of 7.2 million, and it is not entirely male-dominated. 35% of their audience is young women.
Shakers offers the following services to influencers:
- assistance with creativity and media
- acquisition of sponsorships
- help to strengthen their visibility
- assistance with content production
- marketing action
- access to editing software
- a management application
- a chance to make synergies
14. Heaven Media
Heaven Media describes themselves as being “one of the world’s fastest growing media agencies in the Enthusiast Gaming industry.”
They perform the full range of marketing activities but focus exclusively on gaming and eSports. This includes organizing both online and offline tournaments, running events for more than 160,000 people and delivering events in eight European countries.
They believe they are experts in marketing to online gamers. Their mission is to help brands to curate their message to the right people in the right way and know what to measure to ensure they get the best ROI.
They list their main services as:
- Creating and distributing targeted advertisements
- Copywriting for the difficult-to-reach gaming demographic
- Providing agency experience – for instance, they know where each gaming influencer is actively followed geographically and can advise who are the best influencers to meet a particular brand’s needs
- ·Social media – both company sites and influencers over a range of networks, including Twitch
- Creating eye-catching content, including 2D and 3D, rendered videos
- Researching influencers – they work with over 100 YouTube and Twitch influencers of many different types (ranging from 40 million to 250,000 followers)
- Organizing electronic events and tournaments
15. Spartan Elite Advertising
Chicago-based Spartan Elite Advertising focuses on influencer marketing for YouTube and Social Media. The main social networks they work with are Instagram, Facebook, Twitter, Twitch, and YouTube.
The company was set up by a YouTuber, who clearly sees the advantages of working with influencers on a video platform. Adding Twitch to the mix was a natural addition. They claim to manage some of the top gaming influencers exclusively.
They make a point of ensuring that the agency is represented at events, such as TwitchCon.
16. The Outloud Group
Detroit-based influencer agency The Outloud Group is one of the leading agencies that has worked on gaming and esports campaigns on Twitch and other platforms. A full-service influencer marketing agency, Outloud’s more than 10 years of experience in gaming marketing has earned them clients from around the world who trust them to deliver results.
Outloud helps their clients with everything from setting their influencer strategy to selecting the most suitable influencer to execution up until measurement and analytics. They cultivate strong relationships with influencers and creators, including Twitch’s niche audience of gamers, streamers, and esports enthusiasts.
A key part of Outloud’s strategy is combining science and art to deliver high-quality results to their clients, whether on Twitch or other social media platforms.
The Outloud Group
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.
1 - 10
Detroit
Best for:
Enterprises and Large brands
The Outloud Group
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.
17. LetsTok
With offices in New York, Israel, and Hong Kong, LetsTok has a diverse and multi-cultural team to match the gaming landscape of today. Technically, they are a central platform that connects talents and customers looking for content for business or personal use.
Calling themselves the “first ever ad influencers network,” LetsTok lets you contact influencers from their pool of talents to request content for you or your brand. They have talents from several categories, including gaming and sports for Twitch audiences.
Their process is fully digital, so all collaborations are done smoothly. The agency does not charge a fixed fee for their services; they collect a percentage from the fees set by the talents.
The company uses its proprietary artificial intelligence tools in its influencer strategy to boost brand awareness for customers and drive results.
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-driven influencer marketing campaign from idea to execution, all automated through an easy-to-use platfor...
1 - 10
New York, Israel, Hong Kong
Best for:
Medium Size Brands
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-driven influencer marketing campaign from idea to execution, all automated through an easy-to-use platfor...
Types of Twitch Influencer Collaborations
Brands can partner with Twitch influencers in several ways, many of which are the same as other platforms. Here are some common types of Twitch influencer collaborations.
Product Placements
Just like any other social media platform, Twitch streamers can also promote a brand's product by showing it in their live streams. For example, if a gaming gear company partners with a Twitch streamer, they can mention using their product during the stream, show it on-screen, or even give a live demonstration.
In The Goat Agency's case study we mentioned earlier, TurboTax did the same thing. The brand worked with Twitch streamers who ran hour-long streams to show their audiences how to file taxes through the platform.
TurboTax case study results
Product Unboxing and Reviews
Twitch influencers can also create unboxing content during their live streams. It's as simple as opening a brand's package when they're live and then reviewing the product.
For example, a beauty brand can work with female Twitch influencers to show their new Fortnite-themed makeup line.
Giveaways and Contests
With their hundreds of thousands of followers, Twitch streamers can reach a much larger audience than the brand would be able to through their own social media platforms. So, brands may run giveaways and contests in collaboration with Twitch streamers to get higher engagement.
For example, in a case study mentioned earlier, NVIDIA partnered with a Twitch streamer, Syndicate, to run a giveaway. One of the rules of the giveaway was to follow @NvidiaShield's on X. This way, the brand got 25,000 new followers on X in just 7 days. Plus, they were able to reach even more people through Syndicate's channel than they could with their own.
Collaborative Streams
Some brands may work with multiple Twitch streamers on a campaign. In such campaigns, there's an opportunity for these streamers to run collaborative streams. For example, they may play a game together or discuss the brand's product. It's an effective way to cross-promote both the brand and the streamers to each other's audiences for an amplified impact.
Exclusive Content or Early Access
Many brands, particularly those in the gaming space, give early access to their new titles to Twitch influencers. When streamers play these new games on their Twitch accounts, it helps generate hype around the title.
Viral Nation took this approach when promoting Resident Evil's VR version for Meta Quest. The agency provided early access to the game to Twitch influencers so that they could stream the gameplay and build some excitement around it before the game was launched.
Live Advertisements
Brands can also run live Twitch ads in collaboration with influencers. Suppose a gaming app partners with a Twitch streamer to play the app in front of their audience (live).
They may also provide the influencer with an ad read, which highlights the app's features. The streamer will integrate this ad read into their stream while playing a game on the app to show and tell their audience about the app's benefits.
Brand Assets
Twitch influencers may also show branded visual assets, such as image overlays, during their stream. These graphics can include logos, product images, or videos that appear on the screen while the streamer plays a game or interacts with their audience.
For example, when NinjaPromo ran the influencer campaign for Leon.bet, they provided Twitch influencers with on-screen banners that they had to show during the branded live streams.
Benefits of Twitch Influencer Marketing
Twitch may not be as popular as other social media platforms. But it's not a platform to ignore if you have a niche audience. Some benefits of working with Twitch influencers are as follows.
Exceptional Engagement Levels
On the whole, the world spent 851 billion minutes watching Twitch content in 2023. If you break it down to per individual, the average watch time per day for Twitch is 95 minutes. That's much higher than popular social media platforms like Instagram and Facebook.
Source: statista.com
Such high engagement levels help brands reach their target audiences and keep them captivated.
Reaching a Young, Niche Audience
Twitch is an excellent platform to reach Gen Z, as 52% of its audience is 25 to 34 years old, and over 20% is between the ages of 16 and 24. Brands with a young target audience can capitalize on Twitch's young audience demographics.
Building Trust Through Authentic Content
Twitch streamers often have loyal followers who trust their opinions and recommendations. Their followers are also likely to try the products recommended by their favorite Twitch streamers, providing brands with an avenue to boost conversion rates through trust-based influencer marketing.
Flexible and Diverse Marketing Options
In recent years, Twitch has introduced many features to help its users make money on the platform. Some of these features, such as the integration of Twitch extensions, are influencer-centric, too.
As a result, Twitch influencers have just as many options as influencers on any other social media platform to market their sponsor's content. For example, streamers can read ads, place products in their videos, run giveaways, and collaborate with brands for sponsored streams.
They can also create dedicated content and product unboxing videos to show a product in real time and answer queries related to it.
Capitalizing on a Growing Market
Bringing in a revenue of around $347 billion, the gaming industry has become a behemoth. Twitch is among the most popular social media platforms for gamers, and 29% of gamers choose it as their social media site of choice. As the gaming and Twitch market expands, brands have an opportunity to tap into this growth by partnering with Twitch influencers.
Tapping Into an Underserved Space
Despite being decently impactful, Twitch isn't as competitive as other social media platforms. So why not benefit from this low-competition, high-potential market? Right now, it's a suitable time for brands to establish a presence on Twitch. And given that the platform lacks a sophisticated advertising system, it's only natural to turn towards influencer marketing.
Again, we'll go back to the TurboTax Twitch campaign run by The Goat Agency. It's quite interesting how the brand ran a campaign on a platform that's not the first pick for businesses in its industry. The low competition helped TurboTax make a mark, as the company's most viewed Twitch stream had over 584,000 views.
TurboTax Twitch streams
Fostering Community and Brand Loyalty
On other platforms, audiences have to wait to get a response from influencers, be it through comments or DMs. However, Twitch's live interactive features, like chat and Q&A sessions, allow for instant engagement.
They ultimately enhance customer retention because people feel more valued when they get quick responses. Many influencers also use Twitch tools and plugins to further increase interactivity and community engagement.
Level Up Your Brand With Twitch Influencer Marketing
For many people, Twitch isn't the first platform that comes to mind when they think about influencer marketing. However, seeing Twitch's popularity, it's clear that this is a space worth exploring for brands.
The good news is that you don't have to do much yourself. Twitch influencer marketing agencies can assist you at every step of the way. They can also execute your Twitch influencer campaigns and manage influencers to create a variety of collaborative content, including live streams, branded segments, product sponsorships, and branded assets.
Twitch influencer marketing is beneficial due to its low competitiveness and high engagement. Plus, it allows for a diverse range of content types, making it perfect for any industry. So, if you're ready to level up, go with any agency on this list to get started.
Frequently Asked Questions
What are some resources for Twitch influencers?
Twitch influencers should be on the top of their game (literally and figuratively) to achieve optimal results for clients. The following resources can help.
What are some resources for brands to find Twitch influencers?
Besides partnering with Twitch influencer marketing agencies, brands can also reach out to Twitch streamers directly. Here are some helpful resources.
What are the top Twitch influencer marketing agencies?
Based on our research and in-depth analysis, here are the top Twitch influencer marketing agencies.
|
Twitch Influencer Marketing Agency |
Best For | Location | Minimum Campaign Size |
| Viral Nation | Enterprises and large brands | US, Canada, Caribbean |
$50,000+ |
|
NeoReach |
Large brands and agencies | US | $50,000+ |
| The Influencer Marketing Factory | Enterprises and large brands | US |
$20,000+ |
|
The Goat Agency |
Medium and large brands | UK, US, Singapore | $50,000+ |
| NinjaPromo | Small businesses and enterprises | UK, US, Dubai, Hong Kong, and Singapore |
$50,000+ |
|
Moburst |
Startup and enterprises | UK, Israel, and UK | $20,000+ |
| Audiencely | Small brands and creators | UK, Hungary, and Germany |
$50,000+ |
Which services do the top Twitch influencer marketing agencies offer?
The top Twitch influencer marketing agencies offer a wide range of services, from influencer detection to campaign execution. Here’s a comparison of how the top agencies fare in this regard.
|
Twitch Influencer Marketing Agency |
Influencer Detection | Contract Negotiation | Campaign Execution | Fraud Detection | API or Self-Service Software |
| Viral Nation | ✔ | ✔ | ✔ | ✔ |
✔ |
|
NeoReach |
✔ | ✔ | ✔ | ✔ | ✔ |
| The Influencer Marketing Factory | ✔ | ✔ | ✔ | X |
X |
|
The Goat Agency |
✔ | ✔ | ✔ | X | X |
| NinjaPromo | ✔ | ✔ | ✔ | X |
X |
|
Moburst |
✔ | ✔ | ✔ | X | X |
| Audiencely | ✔ | ✔ | ✔ | X |
X |
Which other platforms do Twitch influencer marketing agencies support?
Most Twitch influencer marketing agencies aren’t specific to Twitch. They also provide influencer marketing services on other channels.
|
Twitch Influencer Marketing Agency |
Supported Channels |
| Viral Nation |
Discord, Facebook, Google, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, X, YouTube, Twitch, TikTok |
|
NeoReach |
Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitch, X, YouTube |
| The Influencer Marketing Factory |
Facebook, Instagram, TikTok, Twitch, X, YouTube |
|
The Goat Agency |
Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitch, X, YouTube |
| NinjaPromo |
Amazon, blog, Discord, Facebook, Google, Instagram, LinkedIn, TikTok, Twitch, X, Pinterest, Snapchat, Spotify, YouTube |
|
Moburst |
Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitch, X, YouTube |
| Audiencely |
Instagram, TikTok, Twitch, YouTube |
How do Twitch influencers make money?
Twitch influencers make money through brand sponsorships and affiliate links. They may also get paid to run brand giveaways or show brand assets during their live streams. Brands also pay Twitch influencers for product placement and endorsements.
What is Twitch marketing?
Twitch is the largest online live-streaming platform, with a significant emphasis on gaming. This gives numerous marketing opportunities for brands selling to Twitch’s viewers. One common marketing method on Twitch is influencer marketing, and any of the influencer agencies included in this article could help you create a Twitch influencer marketing campaign. In addition to influencer marketing, there are other ways you can market on Twitch. These include traditional advertising using videos and banners and branded content.
What is Twitch used for?
Twitch is primarily a live-streaming platform, with a major, although not exclusive, focus on gaming. It does include some pre-recorded video content for when streamers are offline. A typical gaming livestream involves a player broadcasting his game as he plays, commentating as he goes. The main screen will be the game action, with a small inset of the gamer playing and talking. The gamer will have various graphics and relevant data overlaying the game screen, for his audience to see.
When did Twitch become popular?
Twitch began life in 2011 as the gaming section of Justin.tv. The company decided to sell off Twitch in June that year. By early 2013 it was the most popular eSports streaming service, and by February 2014 was the fourth-largest source of Internet traffic during peak times in the United States. In August 2014, Amazon acquired Twitch Interactive. By May 2018, it had 2.2 million broadcasters monthly and 15 million daily active users, with around a million average concurrent users.
Why is game streaming so popular?
To some, the popularity of game streaming on a platform like Twitch might be confusing? To many game fans, it can be incredibly entertaining. It gives you an insight into the playing style of high-level players. To many, however, the real fun is the commentary that runs aside the gameplay. Many of the top channels include a fun, irreverent gameplay that appeals to the leading gaming demographic, males in their teens, and twenties. Many streamers give practical tips and buying advice to their audiences.
Should I start streaming on Mixer or Twitch?
Both Amazon-owned Twitch and Microsoft-owned Mixer are high-quality livestreaming platforms. Twitch has a much bigger audience, and it is probably easier to build an audience there. Twitch has slightly better monetization options. Potential marketers will be attracted by the much larger viewing numbers on Twitch than Mixer. On the other hand, Mixer now has the most popular streamer of all, Ninja, on its roster. It also benefits from Microsoft’s Xbox integration. Mixer also offers split-screen streaming with up to three friends.
