As social media becomes more popular and traditional advertising becomes less effective, more people are turning to influencers for product recommendations and reviews. This has given brands a chance to use influencer marketing and team up with influencers with a loyal following and a good reputation.
The influencer marketing industry has grown significantly over the years. In 2022 alone, the industry value reached $16.4 billion. Fast forward to 2024, and the industry is worth $24 billion, which presents a significant rise. By discounting the potential of influencer marketing, companies risk missing out on a powerful approach to engaging with their target market.
Influencer marketing helps businesses increase brand awareness, grow their customer base, and boost sales through the reach and credibility of the influencer. It also lets brands create more authentic and relatable content that resonates with consumers and, in the end, helps them build stronger relationships with their target audience.
Although influencer marketing is an effective approach, there are still challenges that brands and agencies must address. One of the most significant hurdles is identifying the right influencers to work with.
The good news is that crucial social media data can be collected and analyzed with the help of data science and artificial intelligence (AI). With the help of AI and machine learning (ML), marketers can minimize the challenges associated with influencer marketing.
Top AI-Powered Influencer Marketing Platforms for Brands & Agencies
AI has dramatically changed the way digital marketing works. Here are 20 AI-driven platforms that can elevate your influencer marketing strategies.
Key Services: influencer marketing, consumer intelligence, social media marketing, market research, brand management Pricing: upon request Notable Clients: Nestle, Toyota, GSK, Carlsberg If you’re looking for a comprehensive solution to streamline your influencer marketing efforts, Brandwatch’s AI-powered platform is worth considering. Trusted by thousands of global brands, Brandwatch combines consumer intelligence and social media management with robust influencer marketing capabilities, allowing you to discover, manage, and measure your influencer campaigns with precision. Brandwatch’s AI-powered tools simplify the process of finding the right influencers for your campaigns. With access to a vast database of over 30 million global creators, the platform’s advanced filtering options allow you to pinpoint influencers that align with your brand’s objectives. AI filters by interests, brand affinities, past collaborations, and credibility, ensuring you connect with influencers who resonate with your target audience. Source: Brandwatch Managing these relationships is just as seamless. Brandwatch’s influencer CRM centralizes all the essential data—contact details, payment information, contracts, and more—making it easy to track and manage interactions. Automated email tracking and custom fields for additional first-party data enhance communication efficiency, while AI-driven reporting tools provide real-time insights into campaign performance. This automation allows you to focus on building stronger, more strategic relationships with your influencers. Brandwatch’s AI doesn’t stop at discovery and management; it also plays a crucial role in optimizing and reporting your campaigns. The platform offers end-to-end campaign management features that streamline workflows, from content approvals to post-campaign analysis. AI-powered tools track deliverables, ensuring that influencers meet their requirements, and provide automated reporting on key metrics such as impressions, viewership, and engagement. Source: Brandwatch The real-time reporting capabilities allow you to monitor the success of your campaigns as they unfold, enabling quick adjustments to maximize impact. Whether you’re running campaigns across TikTok, Instagram, YouTube, or other platforms, Brandwatch’s AI helps you stay on top of your influencer marketing efforts, offering insights that drive better decision-making and ultimately, better results. Key Features: Global Influencer Payment, Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting, Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify Upfluence is a trailblazer in the realm of AI-Powered Influencer Marketing Platforms. This platform is not just a tool; it’s a comprehensive ecosystem designed to revolutionize influencer marketing for e-commerce and direct-to-consumer brands. With its cutting-edge AI assistant, powered by ChatGPT, Upfluence offers a unique blend of technology and human insight, making it a standout choice for brands seeking to enhance their influencer marketing strategies. At the heart of Upfluence’s offerings are its AI-driven features. These include advanced influencer discovery, enabling brands to find influencers who not only align with their values but also resonate with their target audience. The platform’s creator relationship management system streamlines the entire influencer collaboration process, from selection to campaign execution. Additionally, Upfluence’s influencer tracking and analytics provide invaluable insights into campaign performance, ensuring brands can measure and optimize their ROI effectively. Incorporated within these features are innovative AI capabilities such as assisted email composition, improvement, and responses through ChatGPT, which streamline communication with influencers. The platform also excels in identifying creator categories through content analysis, enriching influencer profiles by automatically detecting personal and contact information, and identifying countries through sophisticated text and emoji analysis in influencers’ bios. What sets Upfluence apart is its ability to identify and engage with influencers who genuinely believe in a brand’s mission and products. Upfluence’s AI capabilities extend to payment processing and affiliate management, making it a versatile tool for brands looking to expand their reach in a sophisticated yet user-friendly environment. Key services: Influencer and affiliate payments, influencer gifting, campaign analytics, e-commerce integration, CRM Integration Pricing: starting at $478 Notable clients: Unicef, Amazon, Marriott, Farfetch Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns, Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs Key Services: Influencer Discovery, Influencer Analytics, Campaign Tracking, Influencer Payments, Influencer Management Pricing: From $99/month Notable Clients: Google, Bolt, Victoria’s Secret, Farfetch, Mont Blanc Modash offers an end-to-end solution for influencer marketing, combining AI-powered influencer discovery, detailed analytics, and streamlined payment management, among other noteworthy features and tools into a single platform. With its vast database of 250 million creators across Instagram, YouTube, and TikTok, Modash provides a powerful tool for brands looking to find, analyze, and manage influencer relationships at scale. Modash’s Influencer Discovery tool is built to cover a comprehensive range of creators, allowing you to filter by essential factors like location, engagement rate, growth rate, demographics, and language. Modash’s Influencer Discovery tool Whether you’re looking for niche creators in specific cities or broad-audience influencers, Modash ensures you’ll always find the right fit. The platform’s Lookalike search feature also enables brands to find creators similar to their most successful partners, making it easy to replicate winning strategies. Modash’s Influencer Discovery tool Modash provides advanced data on each influencer’s audience and performance, helping you make informed decisions before initiating contact. With Modash’s Fake Follower Check, you can ensure the authenticity of followers, while detailed engagement metrics and demographic breakdowns give you confidence in reaching the right audience. Modash’s Fake Follower Check For YouTube creators, the platform goes a step further by analyzing content formats, such as Shorts vs. long-form videos, to help you gauge the true reach of a creator’s content style. Modash’s automated Content Collection feature captures all content from your campaigns, including Instagram Stories, so you don’t miss any critical metrics. The platform lets you filter, sort, and review content by date or creator, providing a complete view of all influencer-generated posts. Content Collection feature Modash even alerts you to missing ad disclosures, helping you stay compliant with global influencer marketing regulations effortlessly. With Modash, brands gain visibility into key performance metrics at each stage of the marketing funnel. Modash’s Link Tracking feature helps you assess individual influencer impact through clicks, conversion rates, and total reach. The platform’s integration with Shopify further enhances this by allowing brands to connect conversions directly with influencers, calculating ROI and revenue impact in real-time. Modash takes the hassle out of influencer payments with Modash Payments, a payment solution designed to manage all invoicing and payouts. The process is straightforward: brands only need to handle one invoice with Modash, who then manages all individual payouts across 36 currencies and 180 countries. Key Features: Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management, Key Services: AI-Powered Brand Safety Analysis, Data Analytics, Influencer Vetting, Ambassador Programs Pricing: Upon Request Notable Clients: Ubisoft, Logitech, Activision lizard, Meta, Golden Globe Awards Viral Nation stands out with its AI-powered platform, CreatorOS, and the Secure module, designed to help brands find, vet, and manage influencer partnerships while safeguarding brand reputation at scale. By harnessing AI technology, Viral Nation provides a suite of tools to help brands match with the right influencers, manage campaigns seamlessly, and uphold rigorous brand safety standards across social media. Viral Nation has been at the pinnacle of influencer marketing for more than a decade, offering its proprietary platform to brands of all sizes. CreatorOS offers brands a streamlined approach to managing influencer campaigns, with end-to-end tools that simplify workflows and enhance collaboration. With advanced search capabilities, CreatorOS allows brands to discover influencers based on customized criteria, ensuring brands can scout, shortlist, and manage talent globally. For those managing complex, multi-platform campaigns, CreatorOS provides tracking and measurement tools that allow teams to monitor reach, engagement, and ROI in one integrated platform, complete with predictive attribution modeling. Viral Nation’s Secure module takes influencer vetting to the next level by leveraging Google Gemini and AI to conduct in-depth content analysis across text, video, audio, and image formats. This module ensures influencers are a perfect fit for brand values, utilizing historical audits and ongoing screening to check alignment with brand identity and values. Viral Nation’s tools are designed for brands and agencies handling large-scale campaigns. The look-alike search and brand match features within CreatorOS allow brands to quickly identify influencers who resonate with their target audience. Brands can expand their programs with affiliate and ambassador partnerships confidently, knowing that Viral Nation’s vetting processes maintain high standards of brand fit and safety. CreatorOS With automated campaign tracking and robust content collection, CreatorOS simplifies campaign oversight, reducing reliance on cumbersome spreadsheets. The platform’s collaborative tools ensure all stakeholders are aligned, from initial campaign setup to final reporting. Viral Nation’s creator intelligence tools offer actionable insights, allowing brands to make informed decisions based on performance history, audience demographics, and engagement metrics. By applying dollar values to campaigns, brands can estimate potential ROI and tailor strategies for optimal impact. Through CreatorOS, brands can access sentiment analysis and campaign media value visualizations, allowing them to refine campaigns for greater reach and engagement. Lastly, Viral Nation’s Secure platform was awarded the Innovation Award at the South by Southwest awards for social media. Key Features: Influencer Analysis, Moderation Tolerance Feature, Channels: TikTok, Instagram, Facebook, Twitter Key services: Influencer Marketing, Creative Content, Social-Experiential, Community Management, Performance Marketing, Business Intelligence Pricing: Customized pricing depending on your campaign size and business volume Notable clients: Meta Quest, Uber, Logitech, Urban Outfitters, Ubisoft, Activision, Golden Globe Awards Vetting reliable influencers is a time-consuming process without the help of an AI-powered tool. It’s stressful to imagine scrolling across tons of images and video content, trying to identify if an influencer embodies your brand values or if they’ve made an offensive remark that could harm your brand and reputation. VN Secure provides an AI-powered solution for automatically screening thousands of influencer content posted since the influencer first joined social media. For example, one of their clients, a major brand had to work with over 70,000 influencers. Manually going over their posted content would take up to 23 years, an impossible feat. VN Secure simplified the process and used pre-set filters to screen the influencers’ accounts. Within four months, it was able to identify influencers with offensive posts related to hate speech, nudity, violence, etc. based on the tolerance thresholds the client imposed. That’s days and months of saved time! Furthermore, the tool removed human bias to ensure accurate results. But VN Secure didn’t only screen past content. It also monitored future content, alerting the client about any posts or comments that could potentially harm the brand’s reputation. VN Secure enables users to create custom risk templates by setting their own sensitivity standards for 10 categories. These categories include Hate Speech, Explicit Nudity, Alcohol & Alcohol-Related Content, Drugs & Drugs-Related Content, Violence, Health & Mental Well-being, Gambling, and more. You can choose which categories to prioritize to reflect your brand’s unique tolerance for certain topics. For example, if your brand is comfortable with gambling content, you can adjust the Gambling filter to a Medium or High Tolerance. Conversely, if explicit nudity is a concern for your brand, you can set the tolerance for Explicit Nudity and Sexually Suggestive content to Low. This kind of setting will accept posts related to poker but screen posts on strip poker. VN Secure global template Another helpful feature is their list of profanity and offensive words. VN Secure doesn’t define a brand’s morals, so you can decide which terms are considered offensive for your brand. There are also pre-defined templates using typical settings that you can customize. Since this feature is loose and flexible, you can use it to monitor brand and competitor mentions. You can place your brand name, CEO name, or competitor on the list of “offensive” terms so you’ll get alerted every time an influencer mentions them. This enables you to monitor their positive and negative sentiment regarding your brand. You’d also find out if an influencer was previously engaged with a competitor using this feature. Copyright infringement is another challenge that puts brands at risk of huge liabilities. You don’t want a creator to use unapproved audio that could tarnish your brand reputation. VN Secure flags early on if a creator uses unoriginal audio even before they receive a copyright infringement hit. It screens for specific keywords within audio files and counter-checks them with an extensive database of song titles, artists, albums, and music labels. This helps you take proactive measures to avoid any potential legal implications. Key Features: Influencer Analysis, Moderation Tolerance Feature, Channels: TikTok, Instagram, Facebook, Twitter Key Services: Influencer Discovery, IRM, Campaign Management, Campaign Reports Pricing: From $158/month Notable Clients: Nota Bene, Dentsu, Kellogg’s, IPG, Air France Influencity brings together advanced tools and AI-driven insights to manage every aspect of influencer marketing campaigns. Built with a focus on efficiency, Influencity enables brands to search, organize, and measure influencer collaborations within a single, powerful platform. With access to over 200 million influencer profiles worldwide, Influencity’s Influencer Discover tool helps brands find creators who fit their campaign goals precisely. Thanks to an AI-powered search engine, you can filter by factors like audience demographics, content style, and storytelling approach to pinpoint influencers who resonate with your brand’s aesthetic and message. Influencity’s Influencer Discover tool A small business owner, Ernesto, shared a few but highly relevant words about this tool, saying: “The Discover tool is very helpful when searching” Additionally, the platform’s Lookalikes filter allows you to replicate the look and engagement style of high-profile influencers within your budget, expanding your options while maintaining brand alignment. Influencity’s Influencer Relationship Management (IRM) tool offers a CRM-like experience tailored to influencer marketing. This tool lets you organize your influencer database, track key metrics, and maintain all essential information—such as contact details, email exchanges, and past collaborations—in one place. Influencer Relationship Management (IRM) Whether you’re a large company managing extensive influencer relationships or a small team needing a single source of truth, IRM keeps all collaborators on the same page, ensuring that no details slip through the cracks. Influencity makes influencer campaign management seamless by providing tools that handle everything from initial outreach to performance analysis. The platform’s campaign management features are designed specifically for influencer marketing, enabling users to oversee selection processes, manage content approvals, and organize influencer seeding programs in one unified space. Influencer campaign management For e-commerce brands, the Shopify integration enhances product seeding efforts by automating and tracking how products are distributed to influencers and the engagement those posts generate. Campaign management With over 20 metrics at your fingertips, Influencity offers unparalleled visibility into campaign performance. The platform provides insights not typically available on social media, such as follower quality, engagement trends, and audience reachability. Performance Tracking and Reporting This data is critical for brands wanting to avoid influencers with fake followers and instead focus on authentic, engaged audiences. With reporting tools built to share with stakeholders, Influencity helps teams demonstrate campaign ROI clearly and effectively. Before diving into an influencer relationship, Influencity allows you to forecast campaign results, estimating the impact that specific influencers may have on your brand. The Topics filter also helps brands identify trending influencers within their niche, providing fresh campaign ideas and helping brands stay on top of relevant content trends. Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools, Channels: Instagram, YouTube, TikTok, Twitch Key Services: Influencer Search, Campaign Management, Engagement Tools, Influencer Surveys, Tracking and Analytics Pricing: Upon Request Notable Clients: Lexus, Budweiser, Capital One, Zappos, Lenovo, Intel Find Your Influence (FYI) simplifies influencer search with AI-driven tools, making it easier than ever to find creators who align with your brand’s message and audience. Through look-a-like modeling and an advanced keyword search engine, you can quickly identify influencers whose audience mirrors your target demographic. FYI’s AI recommendation engine further fine-tunes the search, suggesting creators who are both relevant and impactful for your brand. This feature allows you to discover influencers who are not only popular but also resonate deeply with your brand’s values and goals. FYI’s platform caters to brands with varied needs, offering both self-service tools and fully managed options. If you prefer a hands-on approach, FYI’s Campaign Creation Wizard allows you to build and launch campaigns quickly. Campaign Creation and Management This tool includes an AI-powered creation wizard that simplifies content approval and provides precise ROI projections to ensure your marketing efforts stay on track. For those looking for additional support, FYI’s managed services deliver end-to-end campaign management, including strategy guidance, creative insights, and performance reporting, all handled by their expert team. This level of support was on full display with Basis Technologies. A spokesperson for the company noted: “Our first time executing an influencer campaign granted us a lot of learning. The team at FYI was a valuable partner through the entire process and we saw a 199% ROI. A brand we represented was very pleased with the selection of influencers and how collaborative the process was with the FYI team.” FYI excels in tracking and analyzing campaign performance across platforms. The content and performance dashboard provides a comprehensive view of your campaigns, making it easy to monitor engagement metrics, calculate ROI, and adjust strategy on the go. FYI’s detailed tracking With FYI’s detailed tracking, you gain insights into what’s working, allowing you to make data-backed decisions to optimize future campaigns. Additionally, ROI-focused analytics measure campaign success, ensuring each marketing dollar spent translates into measurable outcomes. To foster genuine brand relationships, FYI provides influencer surveys that let you hear directly from influencers. These surveys help identify influencers who already advocate for your brand or have an organic interest in your industry. This feature allows you to connect with true brand ambassadors who bring credibility to your campaign and engage their audiences more effectively. For brands aiming to foster loyalty, this insight helps build connections with influencers who have a natural alignment with your products or services. What sets FYI apart is its Performance Guarantee—a commitment to delivering measurable results on every campaign. Backed by over a decade of successful campaign data, FYI’s proprietary pricing algorithm provides accurate cost assessments for campaigns, allowing brands to plan budgets effectively and secure results. The platform’s dedicated performance reporting and insights further ensure transparency, making FYI a reliable partner for brands focused on generating strong ROI. Key Features: Campaign Management, Influencer Marketplace, Search/Discovery, Automated Recruiting, Content Review, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Channels: Instagram, TikTok, Facebook, Pinterest, Youtube Key services: AI-powered creator matching, comprehensive reporting, managed creator campaigns, social media amplification, DTC eCommerce, and retail media network scaling. Pricing: Upon request Notable clients: Urban Outfitters, Missguided, IDA, L’OREAL Paris, Mary Kay, Walmart As a global leader in influencer marketing, LTK stands out not just for its sheer scale but for the sophisticated AI technology that underpins its platform. With over a decade of experience in driving billion in annual sales, LTK has honed its AI capabilities to deliver unmatched performance for brands and creators alike. If you’re seeking a platform that can harness the power of AI to optimize influencer marketing campaigns with precision and efficiency, LTK is a top contender. Source: LTK One of LTK’s standout AI features is LTK Match.AI, which takes the guesswork out of influencer selection and campaign management. This AI-driven tool analyzes performance and engagement metrics to match brands with the best creators for their campaigns. By selecting creators based on data rather than just follower counts, LTK Match.AI ensures that your influencer marketing efforts are aligned with the most relevant and effective voices in your niche. This precision not only optimizes campaigns faster but also maximizes return on investment by ensuring that every partnership is strategically sound. LTK doesn’t just stop at AI-powered matchmaking; it also offers LTK 360, an advanced reporting tool that provides full-funnel insights into your influencer marketing campaigns. With LTK 360, brands can access exclusive performance metrics and industry data that offer a complete view of their investments from discovery to transaction. This tool enables brands to understand every stage of the customer journey, allowing for continuous optimization and fine-tuning of strategies. By leveraging LTK 360, you can make data-driven decisions that amplify the effectiveness of your campaigns, ensuring that you stay ahead of the competition. Abercrombie & Fitch partnered with LTK to enhance their influencer marketing efforts in the UK, building on the success of a previous campaign. The brand aimed to drive greater traffic, sales, and ROI in the British market. Abercrombie approached LTK to leverage their network of creators and proven track record in influencer marketing. During Cyber Week, LTK identified eight key creators using their proprietary dashboard, selecting influencers already showing strong sales impact for Abercrombie and its competitors. The LTK team negotiated terms with influencers, provided detailed content guidelines, and streamlined content approvals to ensure timely and effective campaign execution. The collaboration aimed to maximize reach and engagement across Instagram and YouTube. Source: LTK Abercrombie & Fitch achieved a 56% year-over-year sales increase, surpassing their 40% target. The campaign also delivered a 66% increase in clicks, a 4.1x ROI, and reached 3.9 million unique consumers. The engagement rate hit 3%, exceeding the 2% KPI, and the collaboration inspired 40% more organic revenue-producing creators across LTK’s platform. Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing, Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App When it comes to AI-powered influencer marketing platforms, IQfluence stands out for its comprehensive and user-friendly approach. Designed to streamline influencer marketing efforts for agencies and brands, IQfluence leverages advanced AI technology to deliver precise and efficient solutions. With over 148 million influencers in its database and a nearly perfect satisfaction rate among users, this platform is a game-changer for those looking to enhance their influencer marketing strategies. IQfluence experience IQfluence’s AI-powered discovery tools are the backbone of its success. The platform offers an expansive network of influencers, enabling you to navigate and select the best match for your campaigns quickly. The user-friendly interface ensures that even those new to influencer marketing can easily find their way around. With a lightning-fast processing speed, IQfluence can deliver the perfect match for your campaign needs in just 3-5 seconds, making it incredibly efficient for high-volume and time-sensitive projects. IQfluence uses a sophisticated AI-driven matching algorithm that aligns with your specific campaign goals. Whether you need influencers for niche markets or broader audiences, the algorithm ensures you connect with the most relevant influencers. This feature not only saves time but also enhances the effectiveness of your campaigns by ensuring high-quality matches. IQfluence features IQfluence’s Lookalike system allows you to scale your influencer marketing success by identifying new influencers similar to those who have already performed well for you. In regards to this feature, one client notes: “As a gaming agency, our success depends on delivering results for our clients — game developers. IQFluence has been a true partner in our journey. The Lookalike system has allowed us to scale our influencer marketing success, and the results have been remarkable. It’s a must-have for any agency.“ Additionally, the TopicSensor® feature delves into specific topics within your niche, providing tailored recommendations based on big data analysis. The platform can monitor thousands of posts from your chosen influencers, ensuring they’re the perfect fit for your brand. As Hoshua Weidling, Senior Manager, Influencer, and Affiliate Marketer at Tiege Hanley said: “The first thing I love about IQfluence is the ability to cut through the bulls**t. Whenever someone approaches me, boasting about a creator being a perfect fit for Tiege, I can immediately fact-check their claims. “ IQfluence search bar Once you’ve identified the right influencers, IQfluence makes it easy to integrate your campaign data and initiate outreach. You can export contact details directly from the platform and start your engagement process smoothly. This feature ensures that all relevant information is readily available, streamlining your workflow and saving valuable time. Finally, IQfluence is big on data analytics. IQfluence provides detailed analytics that includes data on audience demographics, engagement rates, and historical performance metrics such as average likes, comments, and growth trends. These insights help you understand an influencer’s reach and engagement potential, allowing you to optimize your campaigns effectively. Key Services: Influencer Discovery, Analytics, Campaign Monitoring, Influencer Outreach, Pricing: 7-day free trial available. Paid plans begin with the Start plan at $350/month. Notable Clients: Tiege Hanley Key Features: Influencer Search & Discovery, Campaign Reporting, Analytics/Reporting, Channels: Instagram, TikTok, YouTube Key services: Influencer marketing, consumer videos, ratings & reviews, live shopping, consumer data activation, and feedback management. Pricing: Upon request Notable clients: Adobe, Zendesk, TikTok, Shopify, Google, Bing, AWS, Microsoft, Meta Skeepers, the European leader in shopper engagement solutions, offers an AI-powered influencer marketing platform designed to automate and scale your influencer campaigns with precision. With over 100,000 pre-vetted nano and micro-influencers in their community, Skeepers empowers brands to connect with creators who resonate with their ethos, generate authentic user-generated content (UGC), and drive substantial sales growth. Source: Skeepers One of Skeepers’ standout features is its AI-driven influencer matching capability. The platform leverages over 100 demographic and consumer behavior metrics to help you pinpoint the right influencers for your campaign. This ensures that every collaboration is aligned with your brand’s identity, leading to more authentic and engaging content. The AI simplifies the process of managing large-scale campaigns by automating influencer outreach, content generation, and rights management. You can easily monitor your campaign’s progress in real-time, thanks to robust analytics tools that provide essential KPIs, enabling you to make data-driven decisions and quickly identify areas for improvement. Source: Skeepers Skeepers takes your influencer marketing efforts further by automating the collection of UGC and managing the associated rights and permissions. This automation not only saves time but also ensures that you have access to a repository of high-quality, authentic content that can be repurposed across various marketing channels. The platform’s shoppable content feature turns every piece of UGC into a seamless shopping opportunity, integrating directly into your product pages to enhance the customer journey and boost conversion rates. The AI handles all legal intricacies, freeing you to focus on strategic planning and campaign outcomes. Source: Skeepers Benefit San Francisco, a globally recognized beauty brand, partnered with Skeepers to address the challenges of executing frequent, impactful influencer marketing campaigns. Benefit needed a reliable platform to manage its influencer collaborations, given its focus on launching new campaigns every two months. Skeepers was approached for its expertise in enabling large-scale campaigns with micro-influencers that align with the brand’s fun and colorful image. Skeepers provided Benefit with a comprehensive Influencer Marketing solution that streamlined the process of finding and selecting the right influencers. The platform offered precise influencer statistics and campaign performance indicators, ensuring that Benefit could match influencers with their brand DNA effectively. The strategy involved mobilizing beauty content creators who regularly engage with cosmetics enthusiasts on platforms like Instagram and TikTok. Additionally, Skeepers’ tool ensured that influencer content aligned with authentic product reviews on Benefit’s e-commerce site, reinforcing trust and boosting conversions. The collaboration resulted in 22 successful campaigns, where Benefit accessed a community of carefully selected influencers, optimizing their reach and engagement. The intuitive interface of Skeepers’ platform allowed Benefit to effectively manage campaign performance, leading to enhanced brand attachment and customer proximity. Romane Decrept, 360° Communications Manager at Benefit, highlighted the importance of this strategy: Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering, Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website NeoReach is a sophisticated influencer marketing platform that uses advanced AI-based algorithms to scan major social media platforms and index influencers based on their specific information. While NeoReach is primarily designed for large corporations and can be quite expensive, its premium offerings and top-tier data make it worth the investment. NeoReach has a large database of influencers from many different industries and sectors. Its AI and ML technologies let marketers find niche influencers and connect with them. This data can then be utilized to produce content that will appeal to the brand’s target audience. The platform also tracks campaign progress and evaluates outcomes over time. One of NeoReach’s standout features is its fraud detection and reporting capabilities. The platform’s powerful AI-based fraud-detection engine can analyze social accounts for fraudulent interaction and fake followers. NeoReach’s audit methodology is based on analytics that statistically correlate fake followers/likes to known bot farms. Furthermore, NeoReach provides influencer marketing software that is built for scalability. Marketers can use this AI-driven software to easily find, implement, and evaluate user-generated content campaigns. They can search NeoReach’s influencer database or import and evaluate their own using over 40 predefined criteria. NeoReach’s influencer activation operations are also automated, which saves time and resources. Key services: tech-enabled services, software, paid media, fraud detection, API Pricing: upon request Notable clients: Amazon, Airbnb, The New York Times, Honda, Walmart Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance, Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat IndaHash elevates the realm of AI influencer marketing platforms, offering a comprehensive suite tailored for dynamic marketing strategies. This platform is distinguished by its advanced AI-driven features, catering to businesses seeking to amplify their brand presence through influential social media personalities. At its core, IndaHash specializes in Creator Search, utilizing AI Image Recognition to meticulously match brands with the most suitable influencers, ensuring a harmonious and effective brand-influencer alignment. Your brand can also leverage IndaHash’s AI capabilities to gain a competitive edge. The platform’s Competitor Post Check and Audience Overlap Tool provides insightful analytics, enabling you to better understand your competition and audience. This data-driven approach ensures your influencer marketing campaigns are creative and strategically sound. Additionally, IndaHash’s Content Moderation feature upholds your brand’s integrity, ensuring all influencer content aligns with your brand values and messaging. The platform’s Advanced Report Generator further empowers you with detailed campaign analytics from influencer collaborations, making it a robust tool for brands aiming to make a significant impact in the digital space. Key services: Influencer payments, eCommerce integration Pricing: upon request Notable clients: Disney, Amazon, Google, Coca-Cola, Uber Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, E-commerce Tools, Fake Follower/Fraud Detection, Visual Discovery, Channels: Instagram, Snapchat, Facebook Favikon revolutionizes the influencer marketing space as an AI-powered platform, offering unparalleled precision in connecting brands with influencers across any niche imaginable. With an expansive database of over 10 million creators and coverage across 600+ niches, Favikon positions itself as a critical tool for both B2B and B2C businesses aiming for a significant ROI leap compared to traditional marketing methods. Leveraging AI for creator discovery, Favikon dramatically simplifies the search process, enabling brands to find the perfect match using over 15 filters and keywords. This deep dive into social media is further enriched with detailed creator profiles, offering historical data and performance insights that guide brands towards informed decisions. The platform’s unique badges and categorization system, coupled with comprehensive social coverage known as the ‘Wikipedia of Creators,’ ensures brands can navigate the complex digital ecosystem with ease and confidence. Favikon’s CRM tool centralizes creator management, streamlining campaign monitoring and performance tracking to optimize strategies and outcomes effectively. Through these AI-driven features, Favikon empowers brands to harness the full potential of influencer marketing with precision, efficiency, and scalable success. Key services: Creator tracking, industry intelligence reports, social media rankings, AI-powered creator discovery Pricing: Free plan available with paid plans starting from $79/month. There’s also a free trial. Notable Clients: Beninfluence Europe, Neveo, InfluenZZZ Key Features: Search/Discovery, Content Review, Content Library, Influencer Analysis, Channels: Linkedin, X, Instagram, Youtube, TikTok HypeAuditor is an influencer marketing platform that harnesses the power of AI to help businesses find trustworthy and effective influencers to collaborate with. It has gained a reputation for having one of the best fraud detection systems in the industry. Its AI algorithms can even spot fraudulent behavior from influencers such as buying fake followers and engagement. Through its Influencer Analytics platform, HypeAuditor uses AI to accurately measure how well influencer marketing campaigns work. By looking at metrics like engagement rates, impressions, and reach, the platform gives brands valuable information they can use to improve their marketing and make better use of their budgets. Its AI-driven Influencer Discovery service helps brands identify suitable influencers for their target audience. By evaluating data on demographics, location, interests, and engagement rates, the platform recommends influencers who are most likely to connect with the brand’s audience, resulting in more effective collaborations and outcomes. Key services: influencer analytics, influencer discovery, campaign management, and market analysis Pricing: Starts at $399; free trial available Notable clients: Dior, Philips, H&M, Heineken, Unilever, Shiseido, Marriott Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection, Channels: Instagram, YouTube, TikTok, Twitch, Twitter Linqia is a platform that helps marketers reach their target audience by using content from verified influencers. The program is performance-based and AI-focused to figure out which influencers will work best for a given campaign. To help marketers develop optimal creative strategies, Linqia uses predictive algorithms based on an extensive database of over 25 million influencer posts. Its AI content analysis tracks reach and engagement using a closed-loop monitoring system and data from other credible sources, like in-store shopping. Linqia recently added Google Vision AI to its Resonate platform to give it more advanced AI features. Google Vision allows for rapid analysis of thousands of images to detect metadata such as objects, labels, brand logos, and other key attributes. By using Google Vision’s technology, marketers can quickly identify influencers who are a good fit for their brand, reducing the time and effort typically involved in this process. Linqia’s AI technology is also used to identify influencer interests, affinities, and aesthetics, enabling a more comprehensive understanding of an influencer’s content across multiple channels. This data helps Linqia build a more detailed model to determine the best marketing plan, leading to great results across the board. Key services: data-driven campaign strategy, in-house creative direction, influencer management, applied insights and learnings Pricing: on request Notable clients: McDonald’s, Clorox, Bayer, Anheuser-Busch, GM Socialfaim is an AI-powered influencer marketing solution focused on enhancing brand value across major social media channels. The software operates through data-driven insights that allow marketers to evaluate an influencer’s reach through multiple platforms. The program provides recommendations on relevant influencers based on its extensive database of around 2.9 million influencers, filtered by specific niche, industry, keyword, or hashtag. Designed for freelancers and small and medium-sized businesses, Socialfaim delivers comprehensive data reports on an influencer’s audience, including the percentage breakdown of the targeted age group and gender. Brands can also segment the audience report for more specific results. The software offers real-time insights and key performance indicators (KPIs), such as earned media value (EMV) and demographic data, for effective campaign assessment. In addition, Socialfaim features an automated influencer relationship management system that streamlines communication and provides customizable groups, tracking, mass messaging, and automatic reminders. Key services: influencer marketing, technology for brands, technology for influencers Pricing: $69/month (for growth); $499/month (for premium) Notable clients: Bioderma, Flybot, Alippo, TikTok, Sweet Dreams, Flipkart Plus Affable is a highly effective influencer marketing platform that facilitates the launch of multiple campaigns in record time. With a network of over six million influencers, the platform places strong emphasis on five social channels and uses one unified, AI-driven system. Over 100 global brands and 4,300 data-driven marketers trust Affable to provide a full-service, AI-powered solution for influencers. Affable’s in-house team developed its AI algorithms from scratch. Every day, the algorithms scan the social web and collect massive amounts of valuable data for both brands and agencies. Unlike marketplaces with limited influencer rosters, Affable indexes and marks all public social media users, making it easier for marketers to find suitable influencers for their campaigns. Affable’s Influencer & Content Discovery tools in particular leverage the platform’s AI technology to help brands identify authentic and credible influencers. With Affable’s influencer discovery tools, brands and agencies can search for influencers based on various factors such as age, gender, race, location, activities, interests, engagement rate, brand affinity, and content. The platform’s AI technology makes it easy to measure the impact that influencers have on campaigns, enabling custom reports to be created with just one click. Additionally, the platform provides integrated insights and data on reach and engagement, as well as sentiment analysis of comments on influencers’ posts. Key services: platforms for major social media channels, solutions for enterprise brands, solutions for DTC eCommerce brands, solutions for marketing and PR agencies Pricing: upon request Notable clients: Unilab, Vivo, Wattpad, BlendJet, Mompush, Clean Juice, Healing Maps Key Features: Search/Discovery, Influencer Relationship Management, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research, Channels: Instagram, Facebook, YouTube, TikTok Impact.com offers a robust AI-powered influencer marketing platform designed to guide you in forming valuable partnerships that drive revenue growth. By effectively managing the entire life cycle of your influencer campaigns, from discovering and recruiting the right influencers, to tracking their performance and compensating them accordingly, impact.com ensures seamless operations. The platform offer personalized influencer recruitment, and its impressive tracking and reporting capabilities. The platform’s advanced AI features include the ability to tap into a global opt-in network of creators and utilize their data to hyper-target your recruiting efforts. Its influencer relationship management system helps you keep track of all your influencer details and campaign data in one place. Its expedited creator setup, comprehensive performance tracking, and report generation features make campaign management a breeze. The software also offers personalized influencer discovery and recruitment, allowing you to build customized lists and streamline communication. Impact.com’s platform also excels in managing multiple campaigns across brands with its step-by-step workflows. It allows easy switching between managed brands for application reviews, talent hiring, partner communication, and creative content review. Moreover, the platform’s Wrap Report function conveniently packages brand performance metrics and influencer content into a shareable report, proving campaign value and earning trust. Key Features: Influencer discovery and recruitment, influencer relationship management, expedited creator setup, performance tracking, and report generation. Pricing: Starter ($500/month), Pro ($2,500/month), and Enterprise ($5,000/month) plans Notable Clients: Lenovo, Adidas, Fanatics, Fubo, Samsung. Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, IMAI’s AI technology simplifies the process of influencer marketing, from choosing influencers to optimizing campaigns. It uses ML algorithms to help marketers identify the most relevant influencers for their campaigns. The firm’s AI technology also analyzes social media data to assess an influencer’s credibility, engagement rates, and brand affinity, among other variables, to provide brands with a more comprehensive assessment of an influencer’s actual impact. One of the best things about IMAI’s AI technology is that it makes the selection process more efficient and streamlined. By looking at audience profiles, preferences, and behaviors, IMAI’s algorithms can find the influencers who are most likely to connect with a brand’s core audience. This can help marketers find the best influencers for their campaigns faster and with less work. The Client Reporting Dashboard gives IMAI’s clients real-time information about how their campaigns are doing, such as the engagement rate, number of impressions, and number of people reached. With this information, brands can make marketing decisions based on data and make sure their campaigns have the most impact possible. Key services: search and analyze, influencer management, client reporting dashboards Pricing: $99/month (for individuals); $499/month (for growth); $1200/month (scale); a free trial is available Notable clients: Samsung, Estee Lauder, Clinique, P&G, AliExpress, Bobbi Brown, Sony, Budweiser, EA Games, Spotify Key Features: Influencer Marketplace, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Client Relationship Management, Channels: Instagram, YouTube, TikTok, Twitch, Twitter GRIN is much more than just a software tool for influencer marketing; it’s a sophisticated and versatile platform that caters to a variety of marketing needs. These include affiliate marketing, consumer advocacy, athlete marketing, public relations, and branded content creation. The platform’s primary goal is to help businesses become household names through authentic content-creator relationships. Marketers who use GRIN’s platform can increase their influencer connections, revenue, and brand exposure without adding to their workload. GRIN offers AI-powered influencer analytics, which provides clients with the tools they need to run successful influencer campaigns. Additionally, the platform has tied-up software that covers social listening, email sequences, and relationship management tools like those found in high-end CRM software. GRIN’s AI technology also impacts reporting and analytics, content management, product seeding, payments, and influencer recruitment. Using its AI-powered system, marketers can also create briefs, submit proposals with customized landing pages, monitor content production, and centralize everything in the campaign workroom. Key services: influencer marketing, athlete marketing, brand content, PR and communications, and DTC eCommerce Pricing: upon request Notable clients: L’Oréal, Everlane, Trifecta, Boxycharm, Urban Outfitters, Vera Bradley, Parachute, Conair Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube1. Brandwatch Influencer Marketing Software
AI-Driven Influencer Discovery and Management
AI-Powered Campaign Optimization and Reporting
2. Upfluence
3. Modash
Discover Every Influencer You Need Across Platforms
Get Deep Insights Before Engaging Influencers
Track Content Automatically for Seamless Campaign Oversight
Measure Performance Across the Funnel with Precise Analytics
Streamline Payments with Modash Payments
4. VN Secure
CreatorOS: Streamlined Influencer Management with Comprehensive Insights
Secure: AI-Powered Brand Safety and Fit
Scalable Solutions for Large-Scale Campaigns
Efficient Data-Driven Decisions for Enhanced ROI
5. VN Secure
Key Features
6. Influencity
Intelligent Influencer Discovery and Targeting
Efficient Influencer Relationship Management (IRM)
Flexible Campaign Creation and Oversight
Comprehensive Performance Tracking and Reporting
Forecasting and Trend Exploration
7. Find Your Influence
Flexible Campaign Creation and Management
In-Depth Tracking and Performance Analysis
Authentic Brand Connections through Influencer Surveys
Guaranteed Performance and Results
8. LTK (formerly rewardStyle)
LTK Match.AI: Precision and Optimization
LTK 360: Comprehensive Performance Insights
LTK Influencer Marketing Case Study
Strategic Approach
9. IQfluence
Key Features
10. Skeepers
AI-Driven Influencer Matching and Campaign Management
Automated UGC Collection and Shoppable Content Integration
Skeepers Influencer Marketing Case Study
Strategic Approach
11. NeoReach
12. indaHash
13. Favikon
14. HypeAuditor
15. Linqia
16. Socialfaim
17. Affable.ai
18. impact.com
19. IMAI
20. Grin
AI's Impact on the Future of Influencer Marketing
AI is making influencer marketing more efficient, data-driven, and personalized. AI-powered tools are now available to help brands identify and evaluate potential influencers based on audience demographics, interests, and engagement rates.
AI-powered influencer marketing platforms can:
Improve targeting and personalization
AI aids brands in identifying their target audience and creating personalized influencer marketing campaigns. By scanning massive volumes of data, AI algorithms can detect patterns and AI trends, providing brands with insights into their audience's interests, activities, and behavior.
Increase efficiency
Influencer marketing platforms powered by AI can automate many of the time-consuming tasks that go along with it, like finding, screening, and managing influencers. Companies can save time and money through these platforms so they can focus on other parts of their marketing plan.
Get better insights
By analyzing data like engagement rates, click-through rates, and conversions, AI tools can help brands accurately determine the impact of their influencer marketing campaigns. This can provide marketers with valuable information on which strategies are working and which need to be improved.
Final Thoughts
Influencer marketing platforms can be a big part of your brand's marketing strategy. They can increase traffic, generate high-quality leads, build brand loyalty, and make your brand more well-known in various social networks. As these platforms continue to evolve, more advanced AI-driven features are expected to emerge.
Although AI-powered influencer marketing tools can be expensive and complex, the investment can be well worth it. If you choose to utilize any of the listed platforms, make sure to communicate with their team, inquire about their AI and ML technologies, and seek guidance whenever necessary to optimize your experience. With clear goals in mind, any of these platforms can be an invaluable asset to your influencer marketing efforts.
Frequently Asked Questions
Comparing Influencer Marketing Tools and Platforms
These tools and platforms streamline the entire influencer marketing process, from influencer search to outreach. Explore the sections below for an overview of Influencer Marketing Tools and Platforms
- Top 21 Influencer Marketing Tools for Instagram
- 24 Influencer Marketing Tools to Grow Your Business
- 12 FREE Influencer Marketing Tools to Find Influencers
- Top Influencer Marketing Platforms for Agencies
- Top Influencer Marketing Platforms for Brands (2024)
- Game-Changing Influencer Outreach Tools
- 28 Best Influencer Marketing Software For 2024
- Top 17 Influencer Analytics Tools
What is the best platform for AI influencers?
The best platform for AI influencers depends on your specific needs and objectives. However, Brandwatch is highly recommended for its comprehensive AI-powered influencer marketing features. It offers advanced influencer discovery, campaign management, and real-time reporting, making it an excellent choice for brands looking to optimize their influencer marketing strategies with precision.
How is AI used in influencer marketing?
AI is used in influencer marketing to enhance efficiency, targeting, and personalization. AI algorithms analyze vast amounts of data to identify the best influencers based on audience demographics, interests, and engagement rates.
It automates tasks such as influencer discovery, content management, and performance tracking, allowing brands to execute data-driven and highly personalized influencer campaigns.
What is the most effective platform for influencer marketing?
The most effective platform for influencer marketing varies depending on your goals, but Skeepers stands out for its AI-driven influencer matching and campaign management capabilities. It automates the process of finding and managing influencers, collects authentic user-generated content, and integrates shoppable content into product pages, driving conversions and boosting brand awareness.
What brands are using AI influencers?
Brands across various industries are leveraging AI influencers. Notable examples include Adobe, TikTok, Shopify, and Microsoft, which utilize AI-powered platforms like Skeepers to enhance their influencer marketing strategies, boost engagement, and drive sales. These platforms help brands connect with influencers who align with their values and target audiences, resulting in more impactful campaigns.
