Best Time to Post on TikTok in 2025 [+ Free Calculator]

TikTok continues to be the number one app for Gen Zs and Millennials. At the current time of writing, TikTok has more than 1.6 billion users globally and more than 300 million monthly active users.

And if you’re already a TikTok influencer or considering becoming one, you’ve probably wondered how to grow a large audience. One of the first steps is to make sure you’re posting consistently and at the best times when your audience is most likely to engage.

So, how do you find the best times to post on TikTok? And how do you maximize your content creation to draw a larger following?

Since TikTok pays anywhere between $0.02 and $0.04 for every 1,000 views through the TikTok Creator Fund, it makes sense to know when your audience is most active to reap the most rewards. 

In this post, we’ll give you two important questions you should ask to find the best times to post on TikTok for your audience. Once you’ve answered these questions, you’ll need to find a way to grow your audience. 

Determining an optimal time to post on TikTok can be challenging. This is especially true since different studies show different times with high engagements. However, we’ve collected data from multiple sources to narrow down the times with the highest engagement rates overall.

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Best Times to Post on TikTok at a Glance (in EST):

TikTok engagement tends to follow predictable daily patterns shaped by morning routines, midday pauses, and evening leisure time. The windows below capture the most reliable periods for visibility and interaction throughout the week.

• Monday: 10 AM, 3-6 PM, 10 PM
• Tuesday: 9 AM, 4-6 PM, 10 PM
• Wednesday: 7-9 AM, 4-6 PM, 11 PM
• Thursday: 9 AM, 1-3 PM, 7-8 PM
• Friday: 9 AM, 1-3 PM, 6-8 PM
• Saturday: 11 AM, 4-5 PM, 7-8 PM
• Sunday: 10 AM, 4-5 PM, 8 PM

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Best Times to Post on TikTok on Weekdays

Different studies by Buffer, Hootsuite, Sprout Social, and SocialPilot show varying results when it comes to the best times to post on TikTok during the weekdays.

One thing remains consistent: weekdays see much higher engagement compared to the weekends across all studies.

Let’s give you a breakdown of the best times to post on TikTok for different days of the week.

Best Times to Post on TikTok on Monday

Mondays often start slower on TikTok as people ease back into their weekly routines, but engagement reliably strengthens once users settle into their day.

Activity typically picks up in three clear waves: a late-morning scroll, a mid-afternoon lift, and a late-evening surge when people unwind.

Late morning, around 10 AM, aligns with the first meaningful window of engagement. This is when many users pause for a mid-morning break, catch up on notifications, and browse quick, light content before the rest of the day gets busy.

Engagement rises again in the 3-6 PM range as students finish classes and professionals take an afternoon breather. This window is especially strong for content that performs well during casual mid-day browsing.

The final peak lands at 10 PM, when users settle in for the night. This hour consistently delivers some of the highest Monday visibility since people are more relaxed, more likely to watch longer, and more open to engaging with a wider range of content.

Best Times to Post on TikTok on Tuesday

Tuesday typically shows stronger activity than Monday, with users settling into their weekly rhythm and checking TikTok more consistently throughout the day. Engagement often starts to climb in the late morning, when people take short breaks and look for quick entertainment before getting deeper into their work or school schedules.

A clear second spike appears later in the afternoon, especially between 4 PM and 6 PM, as students finish classes and many users transition out of their day. A third spike at around 10 PM rounds up the day, as users are getting ready for bed.

These windows are one of the most reliable periods of the entire week, offering a strong balance of views, watch time, and interaction.

Best Times to Post on TikTok on Wednesday

Wednesday is one of the strongest days of the week for TikTok engagement. Activity typically starts early, with users checking the app during their morning routines and commute. The 7-9 AM window consistently performs well for reaching people before the day becomes busy.

Engagement builds again in the late afternoon. As students wrap up classes and professionals take a mid-day break or transition out of work, the 4-6 PM period becomes another dependable opportunity to capture attention.

A final spike often appears at 11 PM, when many users settle in for the night and scroll more leisurely. This late-night window is especially effective for content that benefits from longer watch times and repeated replays.

Best Times to Post on TikTok on Thursday

Thursday is another high-engagement day, with users checking the app steadily from the morning through the evening. Activity begins to rise around 9 AM, when people settle into their day and take quick scroll breaks before diving into work or school tasks.

A strong midday window appears between 1 PM and 3 PM, making it an ideal time for content aimed at users who browse during lunch or mid-afternoon downtime.

Engagement picks up again in the early evening. The 7-8 PM period is especially reliable, as people finish dinner, unwind, and spend more time watching longer or more interactive videos.

Best Times to Post on TikTok on Friday

Fridays tend to follow a clear rhythm on TikTok as users wrap up their week and look for quick entertainment before the weekend. Engagement begins early, with a steady rise around 9 AM as people check the app before heading out for work or school.

Activity picks up again in the early afternoon, especially between 1 PM and 3 PM, when many users take midday breaks or shift into a more relaxed pace heading into the weekend.

The strongest window appears in the late afternoon from 6 PM to 8 PM, when students finish classes and most people wind down their week. This period consistently delivers reliable reach and interaction, making it one of the best times to post on Fridays.

Best Times to Post on TikTok on the Weekend

Across all the studies, weekends saw much lower engagement compared to weekdays. This can be attributed to people being busy with their weekend plans and not having the time to check their phones.

Additionally, engagement typically begins later in the day, as most people do not have to get up early for work or school. 

Best Times to Post on TikTok on Saturday

On Saturdays, activity typically starts to build around 11 AM, once people ease into their day and begin planning their weekend.

Engagement rises again in the 4-5 PM range, a window that performs well as users take a break in the late afternoon or scroll while out and about.

A final noticeable spike appears between 7 PM and 8 PM, when people settle in for the evening and engage more casually with entertainment-focused content. This window is especially reliable for creators who want to capture viewers in a relaxed, end-of-day mindset.

Best Times to Post on TikTok on Sunday

Sundays follow a slower, more relaxed pattern on TikTok, with engagement rising later in the morning as people ease into the day. The first reliable window appears around 10 AM, when users start browsing casually before heading into their afternoon plans.

Activity grows again in the 4-5 PM range, a period that consistently performs well as people return home, unwind, and spend more time scrolling.

A final boost often appears around 8 PM, when users settle in for the evening. This window is especially effective for reaching audiences who browse more intentionally before the new week begins.

Best Times to Post on TikTok by Industry

While general posting windows work well for most accounts, industry-specific behavior can reveal more precise opportunities. Different communities use TikTok at different points in their day, often shaped by work routines, school schedules, shopping habits, and entertainment patterns.

Below is an overview of the most reliable posting windows across key industries, based on how audiences typically browse, learn, and shop on the platform.

🧑‍⚕️ Healthcare Brands

Healthcare audiences tend to check TikTok during shorter breaks in their day, making early to mid-afternoon a strong window for educational content, myth-busting clips, and behind-the-scenes updates.

Individual practitioners who share quick tips or reassurance-style content often see additional activity around late morning, when patients and caregivers scroll casually.

📚 Education Brands

Students and younger learners browse TikTok during predictable school-day breaks and after-school wind-down periods. This makes mid-morning and early afternoon especially effective for tutorials, study tips, and campus-life content.

Evening can also be strong for short-form learning content that fits into nightly study routines.

🏈 Fitness and Sports Brands

Fitness, wellness, and sports audiences tend to peak at two moments: early in the day when people look for motivation and late in the day when they unwind after school or work. Workout demos, mindset content, and athletic highlights perform best in these windows.

🍛 Restaurants and Food Brands

Food discovery peaks around typical mealtimes. Lunchtime and late afternoon are especially strong for restaurants showcasing specials, menu teasers, or UGC reactions.

Weekend browsing also increases slightly before dinner hours, when people search for ideas on where to go out.

🧳 Travel and Hospitality Brands

Travel content performs best during moments when users are planning, daydreaming, or browsing for inspiration. Midweek afternoons and Sunday evenings are particularly strong for wanderlust-driven viewing.

These windows align with the periods when users are most receptive to itinerary ideas, hotel showcases, and destination storytelling.

👠 Fashion and Beauty Brands

Fashion and beauty audiences often check TikTok during early daily routines for inspiration and again later in the day for tutorials, GRWMs, product reviews, and transformation content.

Weekend late afternoons also perform well as people prepare for social plans and scroll for outfit or makeup ideas.

🎶 Music and Entertainment Brands

Music, comedy, and entertainment content thrives when users are relaxed and open to exploration. Late afternoon into the evening offers strong visibility, especially as viewers settle into the weekend.

These windows capture audiences during peak discovery periods, ideal for new releases, skits, duets, and storytelling formats.

💳 Financial Services

Financial services content performs best during moments when users shift into a practical or planning mindset. These periods often fall in the late morning and late afternoon, making them ideal for explainer videos, market insights, budgeting tips, or myth-busting clips.

Brands in banking, fintech, insurance, and investment education typically see stronger traction on weekdays, when users are already thinking about money, routines, and financial decisions.

🌎 Nonprofit and Civic Organizations

Audiences engaging with nonprofit or cause-driven content tend to connect during calm, intentional browsing periods. Mid-morning and early afternoon deliver reliable visibility for mission-focused storytelling, volunteer highlights, community updates, and donation-driven campaigns.

These windows capture users when they are more receptive to educational, value-driven, or awareness-building content.

🛍️ Retail and E-commerce

Retail audiences browse TikTok around the same time they search for products, look for discounts, or plan their shopping. Late morning through late afternoon is ideal for product demos, hauls, behind-the-scenes content, and creator-driven showcases.

These hours align with discovery moments when users are most inclined to compare products, save items, or click through for more details.

⚖️ Lawyers and Professional Services

Professional services content tends to perform best in the early and mid-morning, especially when users seek clarity on topics like legal rights, workplace issues, small-business questions, or everyday legal misunderstandings. Afternoon windows also work well for brands that share short educational clips or quick actionable advice.

These times align with moments when users browse for practical guidance or brief, informative explanations that fit naturally into their day.

🎮 Gamers and Gaming Brands

Gaming audiences are most active when they are unwinding, especially in the late afternoon and early evening. This makes TikTok a strong channel for gameplay clips, reaction videos, hardware showcases, or community-driven content.

These windows match the times when users are settling into play sessions, checking updates from creators, or discovering new titles and trends.

Best Times to Post on TikTok by Location

Audience location plays a major role in determining your optimal posting windows. Daily routines, commute habits, and cultural norms differ across regions, which means peak TikTok activity also shifts from country to country.

The schedules below reflect the strongest engagement patterns for brands posting to audiences in each of these key markets.

🗽 Best Times to Post on TikTok in the USA 

For brands with an audience in the USA, the strongest engagement appears mid-week. Wednesday and Thursday mornings around 9 AM perform reliably well, with an additional late-night spike on Wednesdays between 10 and 11 PM. Thursdays also show elevated activity around 7 to 8 PM as users wind down for the evening.

🍁 Best Times to Post on TikTok in Canada

Canadian TikTok users are active at night and again the following morning. Mondays see a pronounced late-evening peak around 10 PM, while Tuesdays shift earlier with strong engagement at 9 AM.

💂‍♂️ Best Times to Post on TikTok in the UK

UK engagement is highest in the afternoon and early evening. Tuesdays and Fridays peak from 4 to 6 PM, while Thursdays show two strong windows: a morning spike between 9 and 11 AM and a sustained afternoon peak from 2 to 6 PM.

🌍 Best Times to Post on TikTok in Europe

Unlike American TikTok users, European users are most likely to engage with the platform on Mondays. Peak engagements are at 10 AM and 2 PM on Mondays, suggesting that people are starting the week strong with some TikTok entertainment in the morning and post lunch.

🦘Best Times to Post on TikTok in Australia

Australian engagement follows a clear two-peak pattern. On Mondays and Fridays, activity rises between 10 AM and 12 PM and again between 8 and 10 PM.

🍀 Best Times to Post on TikTok in Ireland

Ireland shows strong early-morning and late-evening engagement. Mondays consistently perform best, with peaks at 6 AM and again at 10 PM.

🦁 Best Times to Post on TikTok in Singapore

In Singapore, TikTok usage clusters in the evening. Engagement remains strong from 7 PM through midnight on most days of the week.

🏝️ Best Times to Post on TikTok in the Philippines

Philippine engagement patterns include early-morning and late-night peaks. Monday mornings perform well around 7:30 AM, Fridays see strong activity just after midnight at 12:30 AM, and Saturdays peak again between 4:30 and 5:30 AM.

Best Time to Post on TikTok by Content Format

Choosing the right time to post on TikTok isn’t just about the day of the week; the format of your content—whether it’s video, images, text overlays, or livestreams—also plays a major role in how audiences engage. Here’s a breakdown of the best times for different content formats to maximize engagement.

▶️ Video Content

• 🕒 Key Times: Weekdays: 1 PM-3 PM; Weekends: 4 PM-6 PM
• 🧠 Reasoning: Video content performs well during early afternoons on weekdays, coinciding with midday breaks, and in the late afternoon on weekends when viewers are more relaxed. 
• 📈 Result: Posting videos at these times broadens reach, as audiences are more likely to watch and engage during break hours.

🖼️ Images (Photo Slideshows)

• 🕒 Key Times: Weekdays: 12 PM-2 PM; Weekends: 10 AM-1 PM
• 🧠 Reasoning: Images and slideshows resonate during lunchtime on weekdays and mid-morning on weekends, when viewers have time to browse leisurely.
• 📈 Result: Posting photo slideshows at these times captures audiences in a relaxed browsing mode, encouraging more likes, saves, and overall engagement.

🖹 Text Overlays

• 🕒 Key Times: Weekdays: 8 AM-10 AM; Weekends: 9 AM-11 AM
• 🧠 Reasoning: Morning hours are ideal for text-overlay content, which appeals to viewers seeking quick, relatable, or motivational snippets to start their day.
• 📈 Result: Posting during morning hours captures viewers’ attention while they’re fresh and ready to engage with concise content.

🔴 Livestreams

• 🕒 Key Times: Weekdays: 7 PM-9 PM; Weekends: 6 PM-10 PM
• 🧠 Reasoning: Livestreams, or live videos, thrive in the evenings when viewers have more time to join live and interact in real-time.
• 📈 Result: Scheduling livestreams at these times maximizes engagement, as viewers are in a more social and interactive mindset.

Best Time to Post on TikTok by Content Type

When choosing the best times to post on TikTok, it's important to consider the specific content type you're sharing—whether it's entertainment, educational, or lifestyle-based—as each category has its own prime engagement times. 

Below, we’ll guide you through the best times to post based on content type, giving you a clearer understanding of when your target audience is most active and likely to engage.

🎭 Entertainment & Trends 

• 🕒 Key Times: Weekdays: 5 PM-7 PM; Weekends: 3 PM-6 PM
• 🧠 Reasoning: Entertainment-driven content resonates after work hours and on weekend afternoons when people look for lighthearted content.
• 📈 Result: Posting during these times increases visibility and amplifies the chance for viral engagement, as viewers are actively seeking trends and entertainment.

🎓 Educational & Informative Content 

• 🕒 Key Times: Weekdays: 9 AM-11 AM; Weekends: 10 AM-12 PM
• 🧠 Reasoning:  Morning hours are ideal for educational content, capturing viewers when they are most focused and open to learning.
• 📈 Result: Posting in the morning enhances reach and engagement, drawing in viewers who seek valuable insights.

🎬 Lifestyle & Vlogs 

• 🕒 Key Times: Weekdays: 8 PM-10 PM; Weekends: 11 AM-2 PM
• 🧠 Reasoning: Lifestyle content resonates with viewers during weekday evenings and late morning to early afternoon on weekends when they have more time.
• 📈 Result: Scheduling lifestyle content at these times builds stronger connections, reaching viewers as they unwind or enjoy leisure time.

🕵️ Reviews & Recommendations 

• 🕒 Key Times: Weekdays: 12 PM-2 PM; Weekends: 3 PM-5 PM
• 🧠 Reasoning: Midday during the week and later afternoon on weekends capture audiences in a discovery mindset, ideal for recommendation-based content.
• 📈 Result: Posting at these times enhances credibility and engagement, as viewers explore new products or services.

👯 Interactive & Engaging Content 

• 🕒 Key Times: Weekdays: 4 PM-7 PM; Weekends: 5 PM-8 PM
• 🧠 Reasoning: Engagement-focused content, like challenges or polls, performs well in the late afternoon and evening when viewers are more inclined to interact.
• 📈 Result: Posting during these hours maximizes interaction, driving comments, shares, and engagement.

🎨 Creative & Artistic Content 

• 🕒 Key Times: Weekdays: 3 PM-6 PM; Weekends: 12 PM-3 PM
• 🧠 Reasoning: Artistic content resonates in the mid-afternoon on weekdays and slightly earlier on weekends when viewers seek inspiration.
• 📈 Result: Posting at these times attracts a creatively inclined audience, boosting shares and saves as they discover fresh, inspirational content.

Best Practices Beyond Timing: Consistency vs. Frequency

Posting at optimal times is essential, but balancing consistency and content quality in your TikTok schedule plays a crucial role in driving meaningful engagement.

Here’s how focusing on quality and maintaining consistency can elevate your TikTok strategy.

Importance of Content Quality and Engagement

Posting regularly is only half the equation; high-quality content is what truly sparks engagement and sets a brand apart on TikTok. Quality content keeps viewers coming back, whether it's informative, entertaining, or inspiring.

It helps build a follower base that values your posts and engages with them meaningfully. 

For example, Dulma (@iamdulma), a business strategist, consistently shares value-driven insights in her videos, prioritizing her audience’s needs over trends. Her balance between content depth (80%) and trend adaptation (20%) keeps her posts relevant and impactful, ensuring her audience remains engaged.

@iamdulmaBrand storytelling that is based on progressive values is a double-edged sword if you fail to be consistent and rigorous in upholding those values♬ original sound - Dulma 🦋

Similarly, @poppycooks, a Michelin-trained chef and self-proclaimed Potato Queen, delivers educational yet entertaining content in concise formats, like her popular “How to Cut Onions Like a Pro” tutorial.

This approach illustrates how focusing on quality, even over posting frequency, can attract and retain a loyal audience that appreciates expertise delivered in an accessible way.

@poppycooks Reply to @kelliepooler THIS WILL CHANGE YOUR LIFE! How to cut your onions like a pro 🧅🔪 #onions #knifeskills #masterclass #howto ♬ Put Your Head on My Shoulder - Paul Albert Anka

Consistency in Posting and How It Shapes Follower Expectations

Consistency shapes how audiences respond to both brands and creators on TikTok. When posting follows a predictable rhythm, followers know when fresh content is coming, engagement becomes steadier, and the TikTok algorithm is more likely to recognize your account as active and reliable.

The challenge is that many accounts try to post too often at once, then disappear when the workload becomes unmanageable.

A much healthier and far more effective approach is the one used by creators like Evan Hand (@evhandd), who covers sports stories across TikTok, YouTube, Instagram, and Facebook.

Evan records multiple videos in one session but spreads them out over time. Some days, he might film five videos in a row, yet he only publishes one of them. The rest go into a backlog that keeps his posting cadence stable throughout the week. This protects quality, prevents burnout, and ensures that his audience never sees long gaps in activity.

Brands benefit from the same strategy. Instead of rushing to publish everything as soon as it is created, batching and scheduling allow marketing teams to maintain a consistent presence without sacrificing quality or overwhelming internal resources.

@evhandd

DO NOT POST 5 TIMES A DAY if you want to be a consistent content creator #contentcreator #contentcreation #contentcreationtips #tiktoktips #consistency #sturdydigital

♬ original sound - Evan

The goal is sustainability. Choose a posting frequency that fits your workflow, keep a bank of evergreen ideas, and let consistency strengthen the long-term connection with your audience.

Focusing on quality and consistency together can help you strengthen audience connections, maximize engagement, and enhance your TikTok visibility over time.

The Best Times to Post on TikTok According to Your Analytics

As you can see, the best times to post on TikTok vary greatly based on factors such as your industry and audience location.

So the best thing you can do is use these timings as a guideline on when to schedule your posts. You can then use your own analytics to determine when your audience is most engaged with your TikTok posts.

Here are two questions to ask yourself to find the best time to post content on TikTok.

Where is Your Audience Located?

TikTok, like all social media platforms, has a global base of users. The latest TikTok stats show that the United States now has the largest TikTok audience, with 136 million users. Indonesia comes next with 108 million users, followed by Brazil with 91.7 million users. Mexico and Pakistan round up the top 5, with 85.4 and 66.9 million users. 

If you have a global audience, these numbers should influence the type of content you produce and, of course, when you post it. Time zones automatically dictate that much of your content will be viewed during the busiest hours within a certain geography. 

So you’ll need to strategically time your posts according to where most of your audience is located. If you have audiences in various regions with starkly different time zones, you can spread out your content to engage users across those different regions.

To find out where your audience is located, go into your TikTok analytics and head to the “Followers” section.

Then scroll down to your Follower insights to find the “Top countries/regions.” This will show you the audience distribution between different countries and regions for your specific account. You can even check out the top cities your audience is located in to further narrow your post timing based on specific cities.

What Time is Your Audience Awake?

You’ve figured out where your audience is located. Now, it’s time to figure out when they are awake. Go into your analytics and check out the “Most active times” under your “Followers” tab. This will give you an idea of when your audience is most active and, therefore, most likely to engage with your posts.

If your audience lives in different regions, you’ll need to figure out when those different audiences are active on the platform. You can then time your posts to strategically reach people when they’re awake and active.

This part may seem a little trickier, but it’s really a simple matter of understanding time zones. For example, if you’re in Thailand and have tons of followers in India and Thailand, there is only around an hour and 30 minutes in time difference to consider. In fact, with a time difference that small, your posting schedule won’t be disrupted.

If, on the other hand, you have large audiences in North America and the UK, that’s different. You’ll have to plan and schedule content around an eight-hour time difference. 

Fortunately, TikTok comes with a scheduling functionality. Also, there are some quality social media scheduling tools that allow you to link your TikTok account to post or schedule content. You may also want to check our guide about TikTok scheduling tools. 

You’ll have to build a content schedule to cover the biggest territories your fans come from. It may not be pretty. It will also be hard to maintain if you have audiences in countries with large time differences, but it appears to be the only way to cover posting content for your audience (for now). 

Other Ways to Grow Your TikTok Followers

Posting content at optimal times is one of the essential steps on how to use TikTok. However, this alone isn’t enough to grow your TikTok following. You’ll need to use it in combination with other TikTok best practices to grow your presence on the platform effectively. 

1. Understand Your Audience

Even if you post your content at a time when people are likely to see it, they might not engage with it if they don’t enjoy it. So it won’t make that much of an impact on your performance as the TikTok algorithm favors content that sees tons of engagement.

This is why it’s crucial to have a deeper understanding of your audience so you can tailor your TikTok marketing strategy to match their preferences. 

Use your native TikTok analytics insights to understand your audience demographics. Additionally, use TikTok analytics tools to get an even deeper understanding.

Find out their interests and preferences as well as their behavioral patterns to come up with a content strategy that resonates with them.

2. Optimize Your Profile

A well-optimized TikTok profile not only enjoys increased visibility but also looks more credible to potential followers.

Make sure to have a profile picture that accurately reflects your brand so that people can instantly tell that the account belongs to you. You can also add links to other websites or social media pages to further verify that the account is associated with you.

Your bio is another area that can be optimized to improve visibility and credibility. Use this section to describe what your brand is all about so people can get an idea of what to expect. Make sure to include relevant keywords that users might use when conducting a search. This will help boost your visibility in relevant search results.

See how The Ordinary ticks off all the boxes with a brand logo as their profile picture and a short bio explaining what the brand is all about. It includes keywords such as “skincare” and “sensibly priced.”

@theordinary

3. Engage with Your Followers

When your brand is responsive, it gives your followers more incentive to engage with you. Responding to comments and answering questions can quickly ramp up your TikTok engagement and boost your visibility on the platform. 

You can also drive more TikTok comments by adding a call-to-action in your videos or captions. Ask a question or include a prompt that will encourage them to comment on the post and increase your engagement.

For example, this TikTok video from the @histhoughtsabouther account has more than 80k comments and 400k likes just because it asks users to tag someone.

@histhoughtsabouther

Tagging her telepathically rn 🥰 #love #fyp #forhim #forher #couples

♬ I have never loved anyone the way I love you - virtual perception

But if you want to drive the most engagement to your TikTok videos, check out our guide on the Best Tools to Build Your TikTok Likes and Followers. If, after all that, you still see dwindling engagement numbers, there's a real chance you've been shadow-banned.

4. Leverage Trends and Sounds

Trends quickly become viral on TikTok because the algorithm tends to favor content that makes use of trending sounds and hashtags. It displays trending content to users, who then create their own content based on those trends, which again gets promoted by the algorithm.

The biggest personalities and the highest-paid TikTok influencers rely on trends to maintain their fame on the app.

So the easiest way to instantly boost your TikTok visibility is by participating in trending hashtag challenges or using trending TikTok sounds.

Check out the trending TikTok videos popping up on your For You page and see which hashtags and sounds they’re using. Explore those hashtags and sounds to see if there are a ton of posts using them. This will give you an idea of what trends are hot right now, so you can use them in your own posts.

We also have a TikTok Hashtag Generator you can use to generate hashtags for your videos. 

Duolingo does a great job of incorporating the latest trends and sounds in their TikTok videos. One of their latest videos uses a trendy sound, and it has over 2 million likes.

@duolingo

I LEFT MY HOME 🗣️ #duolingo #dance

♬ original sound - lead the way - lead the way

5. Post Consistently at Optimal Times

In addition to leveraging optimal post times, you need to make sure you’re posting consistently. This will improve the chances of your content showing up in relevant feeds and Explore pages.

Preferably, post every day (or even multiple times a day if you can) to keep your audience engaged.

Make the most of the best times to post guidelines shared above to strategically plan your TikTok content calendar. Then use scheduling tools to make sure you’re tapping into those optimal post times.

And here’s a bonus: we at Influencer Marketing Hub have a free Social Media Content Calendar to help you plan your TikTok content in advance. 

Free Social Media Content Calendar Template

You can even fill up your feed with user-generated content. This is a great way to tap into the creativity of your TikTok audience while providing social proof. Moreover, you can keep up with a consistent posting schedule with minimal effort.

In addition to reposting UGC directly, you can even repurpose it to add more value. For instance, Huda Beauty uses UGC videos to create reaction videos to entertain their followers.

@hudabeauty #reactions @Rachel Carlisle #makeuptok #makeuphacks #blush @Huda ♬ original sound - Huda Beauty

6. Create High-Quality Content

While consistency is key, quality is just as important. You need to make sure that you’re posting high-quality videos with engaging visuals and concise editing. Good lighting and clear audio are also crucial to help you record high-quality videos.

Besides these, the content itself needs to be engaging and impactful. Focus on capturing attention within the first few seconds if you’re going to keep your audience engaged.

Post at the Best Times and Grow on TikTok

Growing your following on TikTok relies on a number of factors. First, you also need to know where your audience is located. Then, you need to establish the best time to post on TikTok based on time zone differences (yours and theirs). Together, these factors help you establish when your audience will most likely be online and searching for more of your content.

But to grow your following, you’ll need more than the right time of day to post content. You need to find your special trait and share it, produce more content, and leverage collaborations and hashtags. You can also supercharge your growth using TikTok ads.

If you apply these tips consistently, you’ll be on your way to a growing follower count in no time. Also, check our analysis of the best times to post on other social media platforms:

• Best Time To Post On Instagram
• Best Times to Publish on YouTube
• Best Times to Post on LinkedIn
• Best Times to Post Instagram Reels

About the Author

Nadica Naceva

Writer

Nadica Naceva writes, edits, and wrangles content at Influencer Marketing Hub, where she keeps the wheels turning behind the scenes. She’s reviewed more articles than she can count, making sure they don’t go out sounding like AI wrote them in a hurry. When she’s not knee-deep in drafts, she’s training others to spot fluff from miles away (so she doesn’t have to).