Top Social Media Marketing Agencies for 2025
Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Social Media experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Social Media landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like SmartSites, Whalar, and Sculpt undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Social Media and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Social Media landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Social Media agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Social Media needs. Here’s how we assess the various agencies like SmartSites, Whalar, and Sculpt:
What defines a truly great social media marketing agency in 2025? Is it creativity, data mastery, or the ability to turn trends into tangible ROI?
As algorithms evolve and attention spans shrink, brands are no longer asking if they should invest in social, but who they should trust to manage it. With 4.9 billion users worldwide, platforms like TikTok, Instagram, and LinkedIn have become today’s digital town squares and marketplaces. Global ad spend on social media has surged past $296 billion, underscoring its central role in modern marketing strategy.
Across this landscape, leading agencies are merging paid and organic tactics, blending AI-driven insights with human creativity, and building communities that drive measurable growth.
From full-service firms managing global campaigns to boutique teams mastering niche markets, the best social media agencies of 2025 share one goal: transforming engagement into scalable business outcomes.
Top Social Media Marketing Agencies for 2025:
1. SmartSites

Best For: Small and Medium Size Businesses
Year Founded: 2011
Location: Paramus, New Jersey
Industries Served: Retail, CPG, Hospitality, Technology, Healthcare, Professional Services, eCommerce
Key Social Media Specialization: Full-service social media management with a focus on brand storytelling and engagement-driven growth
Notable Clients: Hudson Honda, Harvard University, PokerStars, A-Absolute Plumbing, GV PA Group
SmartSites delivers full-service social media management that includes profile optimization, content calendars, graphic design, engagement management, and boosted posts.
Each strategy is developed from the ground up and tailored to a client’s tone, audience, and industry. Every account is managed by a dedicated social media specialist, ensuring alignment between brand identity and content execution.
The agency emphasizes data transparency with detailed, real-time reporting to track reach, engagement, and performance trends.
Its approach blends organic growth and paid amplification, using boosted posts to strengthen visibility while maintaining authentic interaction through ongoing community management. Unlimited custom graphics are included in each plan, allowing brands to maintain consistent visuals and storytelling across all platforms.
SmartSites operates across Facebook, Instagram, LinkedIn, X (Twitter), and TikTok, supported by strong partnerships with Google, Meta, Microsoft, Amazon Ads, HubSpot, and Klaviyo. The firm holds an Inc. 5000 badge, BBB A+ rating, and over 600 verified 5-star Google reviews, reflecting consistent client satisfaction and operational credibility.
A notable case study involves GV PA Group, a Smoke & Vape retailer in Florida and Pennsylvania.
SmartSites developed an interactive Instagram strategy featuring “secret promo” codes shared via Stories to boost follower participation and in-store visits. The campaign achieved a 123.4% increase in Instagram reach in Pennsylvania and 31.5% in Florida, demonstrating how SmartSites integrates engagement mechanics with measurable results across regional markets.
2. Whalar

Best For: Large brands seeking creator-led, culturally grounded paid and organic social campaigns across platforms.
Year Founded: 2016 (founded by James Street & Neil Waller)
Location: London, United Kingdom (global presence)
Industries Served: Broad B2C (consumer brands), tech, entertainment, lifestyle and creator-economy clients.
Key Social Media Specialization: Creator-first strategy across platforms (TikTok, Instagram, YouTube, Snap) with full-funnel paid-and-organic social execution.
Notable Clients: Global brands such as Amazon, Estée Lauder, Google, S.C. Johnson and Spotify.
Whalar positions itself as a creator-led social agency with a clear, social-first remit: strategy and insights, social media and community management, creative production for brand channels, paid social/media strategy, and full-funnel measurement. In other words, they don’t just pair brands with creators; they build and run social programs across owned and paid channels, then prove impact with lift studies and dashboards.
Two things stand out in practice. First, Whalar’s media discipline: they emphasize platform partnerships and real-time optimization to turn content into measurable results (think structured amplification plans, creative iteration, and performance guardrails). This is not a “post and pray” shop; it’s social content engineered to move metrics.
Second, their social work is informed by access to creators and cultural signals, but deployed in brand channels with rigorous measurement (brand/sales lift, sentiment, creative effectiveness). That combination of cultural feel + media math is why they’ve earned recent industry recognition as a Global Social Media Agency of the Year—a useful external proof point if you’re shortlisting partners. Other awards include a gold, silver, and bronze award at the 17th Annual Shorty Awards.
From a marketer’s lens, the upside is speed to culture with accountability. You get strategy (playbooks and councils), channel-native production for your handles, always-on page management/community, and paid social that’s built to scale when content performs. The potential watch-out is scope clarity: because Whalar spans creator, social, and media, brands should define whether they want full channel management (calendar, community, publishing) versus campaign-based storytelling. Their capabilities suggest they can do both; the best outcomes will come from an integrated brief and shared, platform-specific KPIs.
Clé de Peau’s TikTok & Instagram Channel Launch
Whalar led Clé de Peau’s TikTok debut and a coordinated Instagram push, designing a social-native content slate (five videos), leaning into in-app features, and building a plan that balanced cultural relevance with performance best practices (cover thumbnails, VO, native edits). The initiative wasn’t just creator cameos—it was a channel-launch strategy with platform-native storytelling and media craft. Results: the first video surpassed 5M views in 5 days; the program drove 78M total views across TikTok and Instagram, 222% above beauty brand-lift benchmarks (Kantar), sparked 43 press articles and 3B+ impressions, and contributed to the concealer becoming the brand’s #1 selling product in February 2022—evidence that social programming (content + amplification) can translate into downstream sales velocity when orchestrated correctly.
3. Sculpt

Best For: Enterprise B2B brands
Year Founded: 2012
Location: Iowa City, Iowa
Industries Served: SaaS, Enterprise Technology, Cybersecurity, Manufacturing, Professional Services
Key Social Media Specialization: B2B social media marketing that integrates organic, paid, and influencer strategies to build awareness and generate demand
Notable Clients: KnowBe4, Monotype, Blend, Netscout, Collective Data, Remote
Sculpt is a B2B-only social media marketing agency built to help brands grow awareness, engagement, and qualified pipeline through social media. The agency focuses on creating demand and lifting share of voice (SOV), two measurable growth levers in modern B2B marketing.
Every engagement starts with a discovery and audit phase, where Sculpt analyzes audience behavior, benchmarks performance, and maps out opportunities by channel before designing a tailored strategy.
The agency offers an integrated social model that combines organic, paid, influencer, and executive social programs under one roof. Its team balances creative storytelling with ROI-focused execution, aligning campaigns with marketing-sourced leads and revenue goals.
Sculpt’s services include content strategy, community management, paid campaign optimization, and B2B influencer activations, supported by an experienced team operating across seven time zones from offices in Iowa City, Miami, Seattle, Charleston, Washington DC, and Paris.
Sculpt’s strength lies in turning complex technical messages into relatable content, particularly for SaaS and enterprise brands.
A standout example is their work with KnowBe4, a global cybersecurity company. KnowBe4 wanted to make cybersecurity training more relatable and engaging on social media. Sculpt developed a culture-first content strategy centered on memes, cultural moments, and product storytelling designed specifically for LinkedIn.
The campaign achieved a 67% lift in engagement during key cultural events and doubled engagement with its “March Mayhem” series—proving that even technical B2B topics can be made approachable and shareable when backed by insight-driven creative.
With over a decade of experience, Sculpt continues to position social media as both a brand-building and demand-generation channel, making it a strong partner for B2B companies seeking measurable social impact.
4. The Shelf

Best For: Medium and Small Size Brands
Year Founded: 2013
Location: New York, New York
Industries Served: Retail, CPG, Beauty, Food & Beverage, Lifestyle, Technology, Parenting, B2B
Key Social Media Specialization: Data-driven influencer marketing combining creative storytelling with machine learning and performance optimization
Notable Clients: Ello, Peelz Citrus, ROAR Organic, Savers Value Village, Nite Ize, Engine
The Shelf is an award-winning, data-first influencer marketing agency known for uniting creativity and analytics to deliver measurable campaign results.
Operating at the intersection of data, cultural insight, and storytelling, the agency builds scalable systems that transform influencer marketing into a repeatable, performance-driven process.
With over a decade of experience and a 95% client renewal rate, The Shelf has earned the trust of Fortune 100 brands seeking compliant, brand-safe campaigns with global reach.
Its proprietary frameworks, including the Optimization Flywheel and SpliceLab™, ensure every campaign iteration becomes smarter and more effective over time. The agency leverages machine learning and Interest Graph technology to match brands with the most relevant creators and audiences, while Brand Lift Studies quantify impact on awareness, recall, and conversions.
Their in-house Creator Space, an 8,000 sq. ft. production studio, supports professional content shoots that enhance consistency and quality across platforms.
A standout example of The Shelf’s performance-driven creativity is its campaign for Ello, an AI-powered reading companion for children. The Shelf executed a two-phase influencer program across TikTok and Instagram, featuring authentic, family-led storytelling.
Using allowlisting and precise audience retargeting, the campaign achieved 6.58 million impressions, 1.3 million engagements, and 110,600 link clicks with just $40K in paid media. Instagram Stories alone accounted for 40% of total engagement, demonstrating the power of relatable, creator-led content in driving real action.
With data systems analyzing over 1 billion posts and a global team across 10 countries and 16 languages, The Shelf continues to set the benchmark for influencer marketing that blends creativity, compliance, and measurable business impact.
5. Disruptive Advertising

Best For: Businesses of all sizes
Year Founded: 2012
Location: Pleasant Grove, Utah
Industries Served: eCommerce, Retail, Fashion, SaaS, Healthcare, B2B, Consumer Services
Key Social Media Specialization: Paid social media advertising focused on revenue growth and full-funnel optimization
Notable Clients: Nani Swimwear, USA Clean, Adobe, Death Wish Coffee, Guitar Center
Disruptive Advertising is a performance-driven social media marketing agency that focuses on turning clicks into measurable revenue. With over $1 billion in paid social ad spend managed, the agency prioritizes real ROI over vanity metrics, helping brands spend smarter and scale faster.
Every partnership begins with a free, in-depth social media audit, identifying wasted spend and revealing untapped opportunities that form a data-backed roadmap for profitability.
Disruptive’s campaigns are built around three core pillars — Execution, Strategy, and Vision — ensuring alignment between audience targeting, creative messaging, and business goals.
The team develops paid social strategies tied directly to revenue outcomes, connecting creative testing, audience segmentation, and budget allocation for consistent, scalable performance. Their 90-day performance guarantee underscores their results-first approach: if measurable improvements aren’t achieved, clients don’t pay.
The agency offers three service models:
- Do It Yourself (audit) for internal teams
- Do It With Us for collaborative strategy development
- Done For You, a full-service management model covering campaign creation, budget management, and continuous optimization.
Their multi-platform expertise spans Meta, TikTok, LinkedIn, and X, and integrates with SEO, paid search, and lifecycle marketing to deliver a unified growth strategy.
A prime example of this approach is the Nani Swimwear campaign. Facing pandemic-related supply and market challenges, Nani partnered with Disruptive to rebuild its social advertising and lifecycle marketing strategy.
By optimizing creatives, expanding top-of-funnel reach through YouTube, and layering email and CRO improvements, Nani achieved a 510% revenue increase year-over-year, a 75.97% reduction in cost per add-to-cart, and a 942.56% lift in add-to-cart actions. Email revenue conversions also rose 285.7%, accounting for over 11% of total sales.
Disruptive Advertising stands out for its data-led precision, transparent accountability, and consistent revenue-focused results, making it a reliable partner for brands aiming to maximize paid social performance.
6. Iron Roots

Best for: Startups and Enterprises
Year Founded: 2013
Location: Austin, Texas
Industries Served: Consumer Goods, eCommerce, Technology, SaaS, Lifestyle, Entertainment, Health & Wellness
Key Social Media Specialization: Full-funnel social media strategy integrating creative production, community management, influencer partnerships, and paid media optimization
Notable Clients: Netflix, Gillette, Gatorade, Warner Bros., Sony Music, Amazon Studios, Ketel One, and YMCA
Iron Roots is a full-service digital agency based in Austin, Texas. From social media to paid ads, the boutique growth shop specializes in customer acquisition using the top strategies built uniquely for each client. The client experience is simple: Discover brand > Develop strategy > Assemble campaign > Deploy & Manage.
Brands hire Iron Roots to:
- Ramp up app installs
- Grow eCommerce sales
- Generate leads and beyond
With in-house copywriters, designers, video pros, project managers, and in-house technology, the client experience is entirely guided. The agency understands the digital landscape very well. It simplifies collaboration and allows for a close working relationship with its clients.
They start each engagement by uncovering and understanding the client’s customer behaviors, needs, and motivations. They’ll identify the most relevant channels and develop several iterative testing activities to come up with the most feasible campaign.
Their in-house technology and system help them set up and analyze integrated analytics that are instrumental in creating detailed audience segments. They’ll also create operational metrics that will measure the campaign during deployment and ensure it’s on track to achieve agreed goals.
When it comes to content, their talented team will provide the right copy and media assets that will convert viewers into customers. These can be photos, videos, or in-person activations. They’ll also work on a bidding strategy to amplify your social content so it reaches more people and delivers greater value for your investment.
Iron Roots is the agency behind the successful launch of Netflix’s The Defenders series, where they flew top comic influencers to New York for an in-person activation. The influencers created content from the event, which was amplified across Facebook and Instagram to get viewers hooked and excited for the series launch.
Within the first 24 hours, social impressions skyrocketed to 5.2+ million, all from the real-time content captured during the premiere. This resulted in 6+ million average viewers within the first week, with targeted binge watchers consuming 4.6 episodes per sitting.
For its stellar work, Iron Roots bagged the Gold Prize during the 2022 Viddy Awards. It’s the longest-running and most-respected videographer award that receives thousands of entries annually from over 100 countries worldwide.
Their entry, The Net Zero Hero of 2040, was a short-form web video that talked about climate change and how their client, Hyzon Motors, is addressing it. The video emotionally captured the current climate change challenges and showcased Hyzon Motors’ unique value proposition.
7. Viral Nation

Best For: Enterprises and Large brands
Year Founded: 2012
Location: Toronto, Canada
Industries Served: Consumer Goods, Fitness & Wellness, Technology, Entertainment, Education, Fashion, Food & Beverage
Key Social Media Specialization: End-to-end, social-first marketing integrating influencer campaigns, content production, paid media, and community management
Notable Clients: Chilly GOAT, 7-Eleven Canada, Chegg, Dairy Management Inc., Modern States, N4XT Experiences
Viral Nation is a global leader in social-first marketing and commerce, known for helping brands evolve from traditional marketing to social-first ecosystems. Operating as a fully integrated, always-on social media marketing agency, it combines strategy, influencer partnerships, content creation, paid media, and community management to deliver measurable business results.
The agency builds data-driven social marketing strategies engineered for algorithmic performance and sustained audience engagement. By pairing organic storytelling with paid media, Viral Nation achieves predictable, attribution-based outcomes—reporting an average 7x ROAS increase and 42% reduction in CAC across campaigns.
Its end-to-end services span creative strategy, production, and distribution, with scalable in-house content production ensuring platform-native assets for TikTok, Instagram, and Facebook.
Viral Nation has grown into a multi-award-winning agency (35+ global marketing awards) serving Fortune 500 companies worldwide. Its recognition as a Great Place to Work reflects a strong internal culture that supports both creative innovation and operational excellence.
A recent collaboration with Michael Phelps’ Chilly GOAT Cold Tubs exemplifies the agency’s social-first approach. Tasked with repositioning cold-tub therapy from elite performance to everyday wellness, Viral Nation launched a creator-led campaign across TikTok, Instagram, and Facebook featuring 18 diverse creators.
@chillygoattubsname one place the Chilly GOAT GO! can’t go (we’ll wait) 🧊 #ChillyGOAT #coldplunge #coldtub #icebath #wellness #onthego #travel #fyp♬ original sound – Chilly GOAT Cold Tubs
The initiative produced 556 content pieces, 5 million views, and 169,000 engagements, while growing Chilly GOAT’s social following by 9.2%. By centering authentic storytelling around mental and physical recovery, the campaign successfully reframed cold therapy as an inclusive, lifestyle-driven movement.
Viral Nation’s mix of creative excellence, measurable impact, and technological precision positions it as one of the most advanced social-first marketing agencies operating today.
8. NinjaPromo

Best For: Enterprise, Small and Midmarket Businesses
Year Founded: 2017
Location: London, United Kingdom
Industries Served: eCommerce, SaaS, Web3, Fintech, Gaming, Healthcare, Real Estate, AI
Key Social Media Specialization: Subscription-based social media marketing and management with integrated strategy, content creation, paid campaigns, and analytics
Notable Clients: Nestlé, PUMA, Trust Wallet, OKX, Fantom, Affyn
Ninja Promo is an award-winning social media marketing and management agency recognized for its subscription-based service model that gives brands a full outsourced social team without the need for in-house hires. The agency focuses on scalable, data-led campaigns that combine creative execution with full-funnel optimization to convert engagement into measurable business growth.
Its five-step workflow—Discovery, Strategy, Execution, Performance Tracking, and Ongoing Management—ensures that each campaign is tightly aligned with business goals and continuously optimized for ROI.
Ninja Promo’s social media specialists work across Instagram, LinkedIn, TikTok, YouTube, and emerging platforms, offering services that include content creation, paid advertising, community management, and performance analytics. Every subscription plan includes a dedicated strategist, project manager, weekly calls, monthly reports, and real-time dashboards for transparency and accountability.
The agency’s hybrid approach merges organic content strategy and paid social advertising, creating unified campaigns that strengthen visibility and conversions simultaneously.
It’s particularly well-known for tailoring execution to both B2B and B2C markets.
A standout campaign for Nestlé Cini Minis demonstrates Ninja Promo’s analytical precision and iterative testing approach. Tasked with increasing engagement among 13–27-year-olds, the team implemented a data-driven experimentation framework that tested creative formats and audience segments over several months.
Using interactive content such as polls and youth-optimized visuals, the campaign achieved 7x activity growth, 15 million unique reach, and over 6,000 content-driven clicks, with top-performing posts reaching an engagement rate of 27%.
With its combination of strategic consistency, platform expertise, and transparent subscription pricing, Ninja Promo offers a reliable, scalable solution for brands that need measurable social media impact without expanding internal headcount.
9. Ainfluencer

Best For: Small and Midsize Brands
Year Founded: 2019
Location: Toronto, Canada
Industries Served: eCommerce, Consumer Goods, Beauty, Food & Beverage, Home Appliances, Fashion, Health & Wellness, Tech
Key Social Media Specialization: AI-powered influencer marketplace connecting brands with Instagram and TikTok creators for short-form content campaigns
Notable Clients: Chefman, Heinz, H&M, Squarespace, Dunkin’ Donuts, Olay
Ainfluencer is an AI-powered influencer marketing platform, marketplace, and agency that connects brands with over 1 million verified Instagram and TikTok creators worldwide.
Built for eCommerce and DTC brands, it simplifies influencer discovery, campaign setup, and performance tracking—all within a single dashboard. They specialize in creator-led short-form content like TikToks, Instagram Reels, and UGC videos designed to generate awareness, engagement, and measurable sales impact.
Its AI-assisted search engine filters influencers by audience demographics, engagement rates, location, and niche, making it easy for brands to match with creators who align with their target consumers.
For brands operating on Shopify, Ainfluencer’s native integration allows seamless product syncing, influencer collaboration, and results tracking directly from the store dashboard. They operate globally across North America, Europe, and Asia, enabling brands to scale quickly while maintaining campaign authenticity.
A standout example of Ainfluencer’s effectiveness is its campaign with Chefman, a leading home appliance brand. To launch its new Obliterator Blender, Chefman collaborated with 49 influencers across fitness, food, lifestyle, and parenting niches.
@our.blog.lifeThe Obliterator didn’t come to play – just to win!! The right blender makes all the difference and swapping out my old generic blender for this beautiful beast was the best early Xmas present ever! I love how easy it is to use and don’t get me started on how CUUUUUTE it is! I got it in Concrete but it also comes in Midnight. Grab 10% off with my link & code below!! #chefman @mychefman Grab yours with my code JENNIFER10 here to save! SCREENSHOT/COPY https://glnk.io/vyp6l/jennifer Link also on my Instagram stories & bio tree 🙂♬ The Luxury Lounge – Cassiopeia
Each creator purchased the product from Walmart and produced short-form videos demonstrating its power, performance, and design. The result was 49 pieces of influencer-generated content, a 20% engagement rate, and exposure to more than 15 million followers across TikTok and Instagram.
The campaign drove a surge in product awareness and direct sales, transforming influencer storytelling into tangible business outcomes.
10. Fresh Content Society

Best For: Mid-sized to Enterprise Businesses
Year Founded: 2008
Location: Chicago, Illinois
Industries Served: Retail, Food & Beverage, Apparel, Automotive, CPG, Franchises, Lifestyle Brands
Key Social Media Specialization: Full-service organic and paid social media management, influencer partnerships, and community engagement
Notable Clients: American Apparel, KFC, LINE-X, Dan-O’s Seasoning
Fresh Content Society (FCS) is a top U.S. social media agency with more than 15 years of experience helping brands build engaged, loyal communities across major platforms. Known for its human + AI-powered approach, the agency blends creative storytelling with data-driven insights to produce scalable, high-performing campaigns that go beyond vanity metrics.
FCS’s strength lies in its ability to turn followers into brand advocates by combining organic content, paid strategy, and community engagement. Its full-funnel capabilities include social media strategy, creative production, paid social optimization, influencer marketing, and active community management. Each campaign is grounded in measurable outcomes—prioritizing organic reach, earned media value, and long-term audience growth.
In 2024, FCS generated over $15 million in earned media value, 2 billion+ organic impressions, and 56 million+ video views for clients, managing more than 10 million followers across its brand portfolio.
A standout example of the agency’s impact is its American Apparel x Governors Ball campaign, which transformed a festival activation into a viral social success.
Competing for attention amid dozens of lifestyle brands, FCS crafted a festival-first content strategy rooted in scroll-stopping creative and social-optimized editing. By leading with intrigue, using trending audio, and delivering a clever “payoff” moment, the campaign achieved 8 million video views, 257,000 likes, and 18,000+ comments, shares, and saves—proving that culturally attuned storytelling can amplify both brand relevance and reach.
11. Moburst

Best for: Businesses of all sizes
Year Founded: 2013
Location: New York, NY (Global offices in Tel Aviv, San Francisco, and London)
Industries Served: Mobile Apps, Retail, eCommerce, Technology, SaaS, Consumer Services
Key Social Media Specialization: Full-funnel, data-driven social media management integrating creative, paid, and analytics teams
Notable Clients: Shopkick, Samsung, Reddit, Uber, Nielsen, and Calm
Moburst is a performance-driven social media and mobile marketing agency recognized for translating creative storytelling into measurable growth. The agency’s strength lies in its data-first approach, using continuous analysis and optimization to refine campaigns month after month.
Every engagement begins with in-depth channel, audience, and industry research, identifying which platforms and content types will generate the highest engagement and ROI.
The agency delivers end-to-end social media management, uniting strategy, creative production, paid amplification, and analytics under one cohesive system. Its team produces platform-native content across TikTok, Instagram, LinkedIn, YouTube, Pinterest, Facebook, and X, leveraging each network’s algorithmic nuances.
Monthly reporting on audience behavior, demographics, and competitor performance ensures every campaign evolves through measurable insight rather than intuition.
Moburst’s hallmark is its ability to merge growth marketing with creative precision. Content production spans Reels, carousels, infographics, YouTube Shorts, influencer videos, and geo-targeted posts — all optimized to balance emotional resonance with data-backed strategy.
A defining case study comes from its collaboration with Shopkick, a shopping rewards app hit hard by declining in-store traffic during the pandemic.
Moburst pivoted the brand’s strategy by shifting to authentic, TikTok-native creative that replaced traditional ads with relatable, user-inspired content. Within two months, results surged: CPI fell by 87%, CPR by 89%, and CPA by 86%, earning the campaign the Most Effective Video Campaign award at the Masterclassing Awards in London (2021).
Beyond efficiency, the campaign attracted a new generation of engaged users with higher retention — reinforcing Moburst’s expertise in using social media as a long-term growth engine.
12. MOMENTiQ

Best For: Enterprises and Large Brands
Year Founded: 2021
Location: Los Angeles, California
Industries Served: eCommerce, Beauty, Food & Beverage, Lifestyle, Tech, Consumer Goods
Key Social Media Specialization: TikTok Shop growth and LIVE commerce strategy
Notable Clients: Smackin’ Sunflower Seeds, Sweetums, Highround, and other top TikTok Shop brands
MomentIQ is a leading TikTok Shop agency built to turn TikTok into a high-performing sales channel for established and emerging eCommerce brands. Recognized as the #1 TikTok Shop Partner for Paid Ad ROAS, MomentIQ has earned industry distinction for its ability to combine creator influence, live shopping, and data-driven ad strategy to deliver sustained sales growth.
Collectively, the agency’s clients generate more than $130 million in annual TikTok Shop revenue.
At the core of MomentIQ’s success is its end-to-end TikTok Shop management model, covering everything from shop setup and optimization to affiliate management, campaign enrollment, and paid TikTok ad integration.
Its live commerce division leads the agency’s most impactful results, producing high-converting Seller LIVE showcases that average $300,000 in revenue and 30 million U.S. impressions per event. Each session is engineered for conversion, supported by script optimization, host curation, preheat content strategies, and full-scale production design that mirror broadcast-quality execution.
MomentIQ also powers Creator LIVE campaigns, pairing brands with top-performing TikTok creators to deliver dynamic, event-based sales experiences. Its Creator Community Development program builds long-term affiliate relationships through education, workshops, and matchmaking—maximizing lifetime value (LTV) and strengthening social proof across categories.
What differentiates MomentIQ is its proven ability to transform engagement into conversion at scale. By uniting creative production, influencer collaboration, and performance analytics, the agency has achieved record-breaking TikTok Shop milestones, including the highest LIVE ROAS and most affiliate product revenue generated in a single event.
13. Ignite Social Media

Best For: Enterprise and Midmarket Businesses
Year Founded: 2007
Location: Cary, North Carolina & Birmingham, Michigan
Industries Served: Retail, Food & Beverage, Travel, CPG, Nonprofits, Lifestyle
Key Social Media Specialization: Full-scale social media strategy, community management, and paid media optimization
Notable Clients: Just Born (PEEPS, Mike and Ike), American Heart Association, Outer Banks Visitors Bureau
Ignite Social Media is The Original Social Media Agency®, credited with helping establish the modern social marketing industry. Since 2007, the agency has been 100% dedicated to social-only marketing, setting it apart from full-service digital firms that dilute focus across multiple channels.
In 2016, Ignite was named Social Media Agency of the Year at the Corporate Social Media Awards for its innovation and measurable results in audience engagement and ROI. Recently, Ignite has won the 2025 Best Place to Work by AdAge.
At its core, Ignite delivers strategy-first, data-driven execution. Its proprietary Community Analysis and Engagement Plan framework has shaped over 100 award-winning brand strategies across Facebook, Instagram, TikTok, LinkedIn, Pinterest, X, and Snapchat.
The agency’s Organish® media buying model blends paid and organic amplification, improving media efficiency by up to 60%. Clients typically experience a 132% lift in engagement, a 170% increase in click-through rate, and a 57% growth in impressions.
Ignite’s holistic approach includes content creation, influencer programs, and 24/7 community management with detailed escalation paths—ensuring both agility and brand safety. Its analytics and reporting emphasize performance transparency, tying every metric back to business goals rather than vanity statistics.
A standout success story is Just Born, the family-owned candy company behind PEEPS, Mike and Ike, and Hot Tamales. Ignite crafted a unified social media strategy that balanced product promotion with emotional storytelling.
The result: a 645% increase in impressions, 5,569% surge in link clicks, and 485% growth in engagement. The campaign’s PEEPS Easter Program even earned Gold at the W3 Awards for Best Social Content Series in Food & Beverage—proof of Ignite’s ability to deliver creativity with measurable commercial impact.
14. Sociallyin

Best For: Businesses of all sizes
Year Founded: 2011
Headquarters: Atlanta, Georgia
Industries Served: CPG, Food & Beverage, Travel, Healthcare, Manufacturing, Government, Nonprofit
Key Social Media Specialization: 100% social media marketing, specializing in measurable growth and ROI-driven execution.
Notable Clients: National Park Service, Kayco (Food & Beverage), Association of Equipment Manufacturers, Inverness Dermatology
SociallyIn’s philosophy, “Stop guessing, start growing,” shows up in how they plan and measure social. The team builds custom roadmaps from competitor benchmarking, audience insights, and content-pillar definition, then executes with an in-house studio (video, design, photography, copy) to ship platform-native assets for TikTok, Instagram, LinkedIn, Facebook, and X.
Community management runs alongside production, with real-time reputation monitoring and response workflows aimed at turning followers into advocates. Paid social is handled end-to-end (creative testing, A/B experimentation, budget optimization) with reporting that ties spend to lead and revenue outcomes. For B2B and executive-led motions, SociallyIn layers on social selling and outbound engagement to convert attention into pipeline.
Typical benchmarks the team cites are material: +3,000% impressions, +3,700% engagements, and +1,400% audience growth. The agency also supports flexible engagement models—retainer, project, or consulting—so brands can scale up or down without sacrificing momentum.
To refresh the digital presence of its kosher food brands, Kayco partnered with SociallyIn to balance cultural authenticity with modern storytelling. The agency built a content strategy around platform-native videos that showcased product versatility and seasonal relevance, supported by influencer collaborations to extend organic reach.
Creative and media teams optimized continuously based on engagement and conversion data, while community management maintained active dialogue with audiences. The results were significant: 924k impressions, 95k engagements, 4,259 post link clicks, 531k reach, and a 0.46% CTR.
15. Lyfe Marketing

Best For: Small and Midmarket Businesses
Year Founded: 2011
Location: Atlanta, Georgia
Industries Served: Hospitality, Retail, eCommerce, Health & Beauty, B2B Services, Real Estate
Key Social Media Specialization: Full-service social media marketing and management for small business growth through organic engagement and short-form video content
Notable Clients: Hilton Hotels, Egyptian Magic, Wingstop, Holiday Inn
Lyfe Marketing is a social media marketing agency built for small businesses, focusing on helping brands grow their followers, engagement, and conversions. With over 4,000 clients served, the agency combines organic management and short-form video strategies—such as Reels, TikToks, and YouTube Shorts—to expand reach and drive measurable results.
Their core offering includes end-to-end social media management, from content creation and scheduling to audience engagement and analytics. Lyfe also provides social media advertising through sponsored posts, follower campaigns, and retargeting, alongside short video management tailored to each platform.
Clients work with a dedicated account manager and follow a five-step process: audit, strategy, content creation, reporting, and continuous optimization.
Lyfe’s expertise spans multiple platforms, including Instagram, TikTok, Facebook, LinkedIn, Pinterest, and X (Twitter). Each channel receives custom treatment—from Instagram carousels and TikTok calendars to Pinterest keyword-optimized Pins for eCommerce. Strategies are data-driven, pairing organic engagement with paid promotion for scalable growth.
A notable example of Lyfe Marketing’s impact is its ongoing work with Hilton Hotels across three U.S. locations. Hilton sought to improve review response times and boost engagement across Facebook and Instagram.
Lyfe executed a targeted campaign using video content, daily review management, and audience research. The results were substantial—a 30,740% increase in followers and a 10,002% rise in engagement—demonstrating the agency’s ability to combine strategy and consistency for measurable ROI.
16. Vireo Video

Best For: Businesses of all sizes
Year Founded: 2016
Location: Austin, Texas
Industries Served: Technology, SaaS, Education, Health & Wellness, Publishing, Finance, eCommerce
Key Social Media Specialization: YouTube marketing, SEO optimization, and ad strategy for long-term channel growth
Notable Clients: GitHub, NinjaTrader, Sounds True Publishing, Trifecta Rehab, The Novus Center
Vireo Video is a YouTube-specialized marketing agency that has helped more than 300 brands generate billions of organic views through focused expertise in channel growth, SEO, and advertising. As a YouTube Certified and Google Partner agency, Vireo operates with a singular mission—to turn YouTube into a measurable driver of brand revenue and awareness.
Its team of certified strategists, analysts, and creative specialists work exclusively within YouTube’s ecosystem, developing long-term growth systems built on data, optimization, and creative excellence. The agency also upholds strict data and asset protection standards through SOC 2 Type II certification, giving enterprise clients confidence in security and compliance.
Vireo’s services cover every aspect of YouTube growth, from in-depth channel audits and strategic roadmaps to SEO-driven optimization and paid ad management. The agency tailors its approach to each client’s needs, combining thumbnail and metadata optimization with continuous performance testing and creative iteration.
Paid campaigns are guided by audience insights and ROAS benchmarks, ensuring that every dollar invested translates to improved visibility and measurable returns. Its consulting and training programs extend these systems to internal brand teams, enabling sustainable growth beyond agency oversight.
The agency’s performance record underscores its precision and consistency, achieving a 388% increase in views for GitHub Universe, 762% subscriber growth through audience realignment, and over 1,200% organic view growth for Alinker.
Vireo’s partnership model emphasizes transparency, consistent reporting, and creative alignment with brand goals, making it a trusted choice for companies seeking measurable impact rather than vanity metrics.
In a recent collaboration with Proven Winners ColorChoice, Vireo helped the horticulture brand achieve more than 10 million YouTube views, a 3,000% subscriber increase, and an 83% drop in CPM.
By blending audience insights, storytelling, and rigorous optimization, Vireo Video continues to prove that a YouTube-only strategy can drive powerful, repeatable brand growth.
17. Joseph Studios

Best For: Entrepreneurs, Small and Midmarket Businesses
Year Founded: 2016
Location: Atlanta, Georgia
Industries Served: B2B, Enterprise, CPG, Technology, Sustainability, Mission-Driven Brands
Key Social Media Specialization: Organic social media growth and intelligence-based digital strategy
Notable Clients: Undisclosed
Joseph Studios is an intelligence-based digital marketing firm that emphasizes organic social media growth for established and enterprise-level businesses. Instead of relying on paid media or one-off ad spikes, the agency builds long-term audience trust, reputation, and loyalty by connecting brands with their ideal customers through genuine, relationship-based engagement.
The firm’s core offering centers on organic social media management, which includes content strategy, audience engagement, and ongoing community building across multiple platforms. Joseph Studios also integrates AI search optimization to analyze customer behavior and discover growth opportunities, while its content marketing, SEO, email, PR, and design services reinforce organic visibility across digital touchpoints.
A strong example of this approach is their collaboration with a multinational chocolate manufacturer to improve LinkedIn performance. Joseph Studios was tasked with managing and optimizing the company’s paid and organic LinkedIn strategy to expand its follower base.
The team used precise KPI tracking, efficient project management through Basecamp, and direct client collaboration to achieve significant audience growth within three months. The client reported top satisfaction scores in quality, communication, and cost-effectiveness, highlighting Joseph Studios’ ability to deliver both measurable results and strategic value.
18. Audiencly

Best For: Businesses of all sizes
Year Founded: 2018
Location: Düsseldorf, Germany
Industries Served: Gaming, Technology, Lifestyle, Consumer Brands
Key Social Media Specialization: Influencer marketing and global social media strategy focused on scalable, high-engagement content
Notable Clients: NordVPN, Gaijin Entertainment, Socialpoint, Epic Games
Audiencly is a full-service influencer and social media marketing agency that helps brands and creators build, scale, and sustain long-term visibility across digital platforms. The agency stands out for its snackable, high-engagement content approach, developing short-form media and global influencer collaborations that drive measurable audience interaction.
Headquartered in Germany and operating across Europe, North America, and APAC, Audiencly bridges the gap between brands and creators, creating authentic partnerships that merge storytelling and data intelligence. Its campaigns are known for combining creative excellence with analytical precision, ensuring that each collaboration delivers both cultural relevance and quantifiable reach.
The agency’s core services span social media channel management, content creation, and strategic consulting. Its channel management offering includes audience research, platform-specific optimization, and long-term community engagement.
On the production side, Audiencly creates short-form, visually driven media tailored for performance across TikTok, Instagram, and YouTube, content built to be instantly shareable and adaptable for different markets. The firm also delivers in-depth analytics and audits to refine brand positioning, ensuring each campaign aligns with broader communication goals.
Notable campaigns have included work for NordVPN, Socialpoint, and Gaijin Entertainment, collectively reaching over 1 billion viewers in 2023.
A standout case is Audiencly’s long-term collaboration with Gaijin Entertainment, the publisher behind global hits such as War Thunder and Enlisted. The agency was tasked with boosting player acquisition and retention in a competitive gaming market.
Through an extensive influencer activation spanning hardcore gamers and casual players, Audiencly delivered 280 million+ views, 9.2 million+ likes, 658,000+ comments, and over 660 creator uploads. The strategy not only attracted new players but also re-engaged existing fans — positioning Gaijin’s titles at the heart of the gaming community.
19. Thrive Internet Marketing Agency

Best For: Enterprises, Large and Small brands
Year Founded: 2005
Location: Arlington, Texas
Industries Served: eCommerce, Fitness, Gaming, Healthcare, Education, Technology
Key Social Media Specialization: Integrated organic and paid social media marketing across all major social platforms
Notable Clients: Qualis Roofing, Truck AC+, Max Mechanical, Nationwide Construction
Thrive Internet Marketing Agency is an award-winning full-service digital and social media marketing firm that helps businesses grow through data-driven organic and paid social strategies.
With more than a decade of experience, Thrive provides end-to-end SMM solutions, covering campaign strategy, content creation, analytics, community management, and cross-platform advertising, tailored to the unique needs of B2C and B2B brands.
Its social media service suite is expansive. Social Media Management covers full-service scheduling, publishing, and performance monitoring through platforms like Hootsuite and Onlypult. Social Media Advertising extends across Meta, LinkedIn, YouTube, TikTok, Pinterest, and Snapchat, emphasizing paid performance and lead generation.
Meanwhile, Social Media Brand Management ensures cohesive brand voice, visual consistency, and robust reputation management (ORM), while Content Creation and Video Marketing deliver optimized, SEO-aligned visuals and videos designed to drive both reach and conversion.
Its results-driven approach is well illustrated through client case studies:
- A gaming company partnered with Thrive to repair its brand reputation and expand its social reach. Within four months, the campaign generated 773,674 impressions, 118,177 engagements, and 1,600 new followers, successfully restoring community trust.
- For a fitness celebrity, Thrive’s Instagram and Facebook campaigns achieved $143,319 in website purchase conversions, 8,000 new followers, and 1 million+ reach in just six months.
- An eCommerce store recorded $170,000 in revenue, 742 purchases, and a 20.53% return on ad spend (ROAS) from social media campaigns that blended creative testing with conversion optimization.
20. Cleverly

Best For: Businesses of all sizes
Year Founded: 2016
Location: Los Angeles, California
Industries Served: SaaS, Professional Services, Software Development, Consulting, Financial Services, Insurance
Key Social Media Specialization: Done-for-you LinkedIn lead generation and appointment setting for B2B companies
Notable Clients: Green Pace Financial, Fuel to Fire, App Labs
Cleverly is a done-for-you LinkedIn lead generation and appointment-setting agency focused on driving predictable B2B revenue. Using data from thousands of outbound campaigns, the agency delivers personalized, proven outreach sequences that generate consistent meetings and conversions.
It claims the title of #1 LinkedIn Lead Generation Agency, with over 224,700 leads, $51.2M in client revenue, and $312M in pipeline across 10,000+ clients.
Core services include LinkedIn Lead Generation (qualified list building, targeted outreach, and inbox management) and LinkedIn Appointment Setting, where dedicated responders handle conversations and book meetings directly. The agency also provides LinkedIn Content and Ghostwriting to build executive authority and Profile Optimization to improve visibility and response rates.
Campaigns are structured for scale with safety, including throttled outreach, privacy protection, and continuous A/B testing. Higher-tier plans integrate email with LinkedIn outreach, offer CRM syncing, and feature real-time lead routing.
Cleverly’s impact is backed by measurable outcomes:
- Full Pipe (SaaS): 41 meetings in 3 months, 33% reply rate.
- Productiv (SaaS): 37 closed deals in 12 months, 49% reply rate.
- Yael Consulting: 34 deals in 9 months, 39% reply rate.
- Adaptable: 49 meetings in 6 months, averaging 39 replies per month.
All clients receive U.S.-based account managers, weekly reports, and monthly strategy calls.
21. ICUC.Social

Best For: Enterprise and Medium Size Brands
Year Founded: 2002
Location: Montreal, Canada
Industries Served: Consumer Packaged Goods (CPG), Entertainment, Financial Services, Technology, Automotive, Gaming, Healthcare, Hospitality, Food & Beverage
Key Social Media Specialization: 24/7 Social Media Management, Moderation, and Crisis Response
Notable Clients: Google, Starbucks, Mattress Air, Air Canada, Sony
ICUC.Social operates as a global social media management and moderation partner for agencies and enterprise clients requiring always-on brand protection and engagement.
For more than two decades, it has built its reputation on delivering compliant, multilingual, and scalable support that extends in-house teams without diluting brand voice or control. Acting as a white-label extension for agencies, the company enables clients to maintain front-facing relationships while ICUC manages the operational side of social engagement, moderation, and social listening behind the scenes.
The agency’s services span 24/7 community management, content moderation, and real-time audience interaction supported by both human specialists and AI-driven analytics.
This hybrid model ensures tone consistency, compliance with regulatory standards, and responsiveness to emerging trends or crises. ICUC’s social listening and insights division monitors sentiment and identifies potential risks before they escalate, providing data that informs strategy for clients across industries, from consumer brands to regulated sectors.
Its crisis management and moderation teams operate continuously—nights, weekends, and holidays included—ensuring client accounts remain active, compliant, and brand-safe across time zones. This infrastructure allows creative and PR agencies to focus on storytelling and campaign execution while ICUC handles engagement at scale.
A collaboration with a global petroleum brand highlights the agency’s impact: 24/7 community management (English and Spanish) across the Mexican market resulted in over 8,000 annual interactions and a 45% reduction in negative sentiment, demonstrating measurable gains in reputation and community trust.
22. Ernst Media

Best For: Enterprise, Small and Midmarket Businesses
Year Founded: 2008
Location: Spokane, Washington, USA
Industries Served: eCommerce, Technology, Lifestyle, Local Services
Key Social Media Marketing Specialization: Social Media Marketing, Paid Social Advertising, Influencer Marketing
Notable Clients: SilerTrac, Mind Share Partners, KDRO Consulting
Ernst Media is an award-winning digital and social media marketing agency focused on helping SMBs and startups turn social channels into predictable sources of qualified leads. With over 15 years of experience in paid and organic social strategies, the agency has built a reputation for balancing creative execution with measurable performance.
Its distinction as a Meta Business Partner underscores its verified expertise in managing cross-platform paid campaigns that deliver tangible ROI.
The agency’s social media advertising services span the full funnel—from top-of-funnel prospecting to conversion-stage remarketing—across major platforms including Meta, YouTube, TikTok, LinkedIn, and Pinterest.
Through its social media management offering, Ernst Media oversees publishing, engagement, and analytics with a data-driven cadence that prioritizes timing, tone, and engagement consistency. Its framework follows a clear process—Audit → Strategy → Implementation → Optimization → Reporting—to ensure accountability and continual improvement.
Beyond paid campaigns, the agency also executes micro-influencer outreach programs, helping small brands access high-intent communities without inflated costs. This multi-channel strategy is underpinned by rigorous measurement, enabling SMBs to grow beyond vanity metrics and achieve lasting business impact.
23. Favoured

24. Nuanced Media

Size: 10-50
Best for: Businesses of all sizes
Minimum Project Size: $1,000+
Location: San Diego, California; Phoenix, Arizona; Tucson, Arizona; Chicago, Illinois
Channels: Amazon
Nuanced Media emerges as a prominent player in social media marketing, offering an extensive suite of services tailored to meet the needs of medium to large-sized businesses. Their specialization is crafting multi-channel strategies encompassing diverse social media platforms, ensuring comprehensive reach and impact.
What sets Nuanced Media apart is their holistic approach to social media marketing. They don’t just focus on a single aspect; they provide a complete solution. From Facebook to Instagram eCommerce marketing, Nuanced Media harnesses the potential of each platform to drive brand visibility and engagement. Their expertise extends to influencer marketing, helping clients tap into exclusive audiences for product positioning.
One of the agency’s standout features is their commitment to data-driven strategies. Nuanced Media doesn’t rely on guesswork; instead, they employ rigorous analysis to conceptualize campaigns that align with a brand’s vision and consistently deliver desired results. Their transparency in operations allows clients to monitor progress seamlessly, fostering trust and accountability.
Nuanced Media’s meticulous testing and evaluation process ensures optimal campaign performance, maximizing the return on marketing investment. This systematic and analytical approach empowers them to consistently exceed client expectations.
Services
- eCommerce Website Design
- Email Marketing
- Amazon Marketplace Strategies
- eCommerce Advertising with Multi-Channel
- Media Buying
- Affiliate Marketing
- Social Media Promotions
25. The Influencer Marketing Factory

Size: 10-50
Best for: Enterprises and Large Brands
Minimum Project Price: $20,000 onwards
Location: Miami, Florida; New York, NY
Channels: Blog, Facebook, Instagram, TikTok, Twitch, Twitter, YouTube, Threads
As the name suggests, The Influencer Marketing Factory is an agency that specializes in social media marketing with influencers at the forefront. With a focus on TikTok, Instagram, and YouTube, the agency creates ROI-oriented social media influencer campaigns that are authentic and scalable. They also create influencer campaigns leveraging other social media platforms such as Twitch and Threads.
The agency’s expertise has helped them earn recognition in leading awards and publications including Inc., The Manifest, The Drum Marketing Awards, Clutch, and, of course, our very own top influencer marketing agencies list.
The Influencer Marketing Factory leverages its network of content creators to help brands collect high-quality user-generated content for social media. So you can effectively make use of unboxing videos, app demos, reviews, and product launch updates in your social media marketing efforts.
Moreover, the agency helps you maximize your social media reach with paid media amplification. The Influencer Marketing Factory takes charge of creative direction and helps you produce advertising content with distinct perspectives. The team’s specialized conversion experts help to refine creator’s content to generate more conversions from your paid social media ads.
The agency has an impressive client list boasting names such as Google, Snapchat , Universal Music Group, Sony Music, GrubHub, Hilton Hotels, Bud Light, Chips Ahoy, and Bumble. If these huge names trust the Factory, it’s for a good reason.
Services
- Influencer identification
- Content and social media selection
- Creative briefs
- Shipping and logistics
- Ads creation and management
- Ads optimization
26. Online Optimism

Size: 10-50
Best for: Medium and Small Businesses
Minimum Project Price: $1,000 onwards
Location: New Orleans, Louisiana; Atlanta, Georgia; Washington
Online Optimism is a digital marketing agency with an expertise to help you manage your entire social media. The team views social media as complex and challenging while also being one of the best ways to target your audience during the decision-making process. As such, they take a long-term approach and focuses on nurturing your audience consistently through your brand’s social media.
The agency works to help you achieve all types of social media marketing goals – whether it be brand awareness, customer engagement, product sales, or even lead generation. They help you leverage the right social media platforms and create tailored strategies to achieve those unique goals.
Online Optimism has built successful social media marketing strategies for clients across various verticals including hospitality, healthcare, nonprofits, cybersecurity, consumer packaged goods, and many more. Some of their top clients include names like Doctors for America, Technology Policy Institute, Quatrro, DeKalb, Truck Driver Institute, and Goodbee Plumbing among many others.
Services
- Social media strategy
- Creative and content production
- Community management
- Promoted and paid social media management
- Analytics and optimizations
- Social media influencer marketing
27. Tilt Metrics

Size: 1-10
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $1,000+
Location: Boston, Massachusetts
Channels: Facebook, Google, Google Ads, Instagram, LinkedIn, Quora, Reddit, Twitter, YouTube, YouTube Advertising
Tilt Metrics stands out with its Social Media Marketing services. With a compact yet highly specialized team, they excel in crafting targeted social media strategies that resonate with a sophisticated B2B audience. Their approach is not just about creating content; it’s about generating qualified leads through a blend of paid media and SEO.
Their services are tailored to businesses seeking to establish a strong B2B presence online. Tilt Metrics begins by understanding your unique business needs and audience demographics, ensuring every campaign is aligned with your brand’s voice and objectives. They also excel in crafting social media strategies that emphasize advanced targeting and segmentation, ensuring campaigns resonate with the right audience. Their expertise in narrative and visual storytelling on social media platforms turns interactions into opportunities for engagement and conversion.
The agency’s focus on conversion rate optimization (CRO) and landing page optimization ensures the traffic generated through social media channels is effectively converted into leads.
Services
- Social Media Advertising
- Sponsorship Integration
- Content Creation and Strategy
- Analytics and Reporting
- Community Engagement and Management
28. NewGen (formerly Kairos Media)

Size: 1-10
Best for: Small and Medium Companies
Minimum Project Price: $5,000 onwards
Location: Hemel Hempstead, London, UK
Channels: Facebook, Instagram, Twitch, Twitter, YouTube
NewGen emerges as a dominant presence in the domain of social media marketing, providing a large collection of performance-oriented services. Their expertise encompasses social strategy, community management, paid social advertising, and more.
NewGen core lies within its in-house creative hub, which conceives, produces, and curates all your social media content. They commence their social strategy by delving deep into your audience demographics. Once they’ve absorbed the essence of your business and branding, they initiate a comprehensive briefing encompassing campaigns, seasonal themes, and more.
The subsequent brainstorming session employs diverse creative techniques to generate unique ideas for various social platforms. Before launching their strategy, they test, measure, and optimize to ensure results.
An outstanding achievement worth noting is their collaboration with KFC for the KFConsole launch. This campaign generated remarkable results, including 35.1 million+ organic impressions, 4 million+ engagements, 84,000 new followers, and an impressive 26.9% engagement rate on KFC’s owned social channels. Additionally, it achieved 238 million potential impressions on Twitter, 18k mentions on Reddit, and sparked 8.5 million global Google searches for relevant keywords.
Services
- Influencer Marketing
- Social Media Marketing
- Digital Marketing
- Content Production
- Esports and Games Marketing
Which Social Media Marketing Agency Fits Your Brand?
Choosing the right social media agency depends on your goals, whether you’re scaling a startup, driving enterprise demand, or amplifying influencer-led storytelling.
Below are six key scenarios, each matched to the agency best suited for that specific need.
- For B2B Demand Generation and Pipeline Growth → Sculpt
Best suited for SaaS and enterprise companies aiming to turn social media into a measurable demand-generation engine. Sculpt excels in LinkedIn strategy, paid B2B social, and thought-leadership content that drives qualified leads.
- For eCommerce and Retail Growth → SmartSites
Ideal for small and midsize businesses seeking ROI-focused campaigns. SmartSites blends creative storytelling with paid amplification and transparent reporting to boost traffic, conversions, and brand loyalty.
- For Influencer-Driven Brand Awareness → The Shelf
Perfect for lifestyle, beauty, and consumer brands that want to merge creativity with measurable impact. The Shelf’s data-first influencer model ensures high-performing, compliant campaigns backed by analytics.
- For Paid Social and Revenue Optimization → Disruptive Advertising
Designed for brands that prioritize bottom-line results. Disruptive Advertising delivers full-funnel performance marketing with a $1B+ ad spend record and a 90-day performance guarantee.
- For Social-First Campaigns at Scale → Viral Nation
Tailored for global and enterprise brands. Viral Nation integrates influencer marketing, paid media, and creative production to achieve scalable reach and conversion-focused results.
- For Agile Startups and Creative Launches → Iron Roots
Built for fast-growing startups and challenger brands. Iron Roots acts like an in-house creative team, producing data-driven, full-funnel campaigns with strong community engagement.
*Pricing is approximate and indicative based on available public data. Always confirm with the agency.
Decoding the Modern Social-Media-Agency Archetypes
The social-media agency landscape has splintered into distinct species, each designed to solve a very specific growth puzzle. If you lump them all into a single “social agency” bucket you’ll overpay for strengths you don’t need and, more dangerously, under-resource the capabilities that actually move your brand’s P&L. Below is a field guide to the five archetypes dominating 2025 briefing decks and RFP rooms, with the real-world cues that separate leaders from pretenders. Spend the next ten minutes mapping these profiles to your own objectives and you’ll slash weeks of vendor ping-pong later.
Creator-First Matchmaking Networks
Core DNA:
These agencies with proprietary platforms—think Ubiquitous—treat the creator as the primary client. The brand slots in as the demand side of a two-sided marketplace. That inversion rewires incentives: briefs must be friction-free, payouts must land fast, and deliverables must respect the creator’s native format.
How they make money:
A blend of flat campaign fees (15–20 %) and rev-share on generated sales. Some, tier pricing by the number of creators engaged; others, such as 456 Talent, layer on SaaS dashboards for a higher MRR.
When they win:
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Tight budgets (< US $50 k/quarter) where sourcing, vetting, and contract plumbing would otherwise swallow half the spend.
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Campaigns requiring 20–200 micro-influencers to flood a single launch window or seed dozens of content variations for paid-media testing.
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Brands that want purchase-ready usage rights baked in up front, so Spark Ads and Meta Advantage+ placements can spin the minute a post goes live.
Hidden watch-outs:
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CPMs look cheap until you account for platform fees plus UGC editing for ads.
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Briefs that dictate rigid brand lines get throttled by the algorithm because creators default to reading scripts—engagement collapses. The fix: issue guardrails, not copy.
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Creator-first portals default to 30-day or 90-day content licenses. If you need evergreen creative, negotiate extensions at contract signing; retro-active extensions cost double.
Performance UGC & Ad-Creative Labs
Core DNA:
Tube Science, Raindrop, PXP Studios, and their cohort sit at the intersection of production studio and growth-hacker bunker. They film hundreds of hook-variants, deploy them across dark ad accounts, and kill under-performers in hours. Their asset libraries become the creative backbone for your paid social, YouTube Shorts, and top-of-funnel display.
Business model:
Two dominant approaches:
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Pay-for-performance (e.g., Tube Science) where you’re billed only for ads that beat a control CPA or watch-through benchmark, but must commit to a media-spend floor.
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Fixed “creative sprints.” You pre-buy a 20-, 40-, or 60-asset package. Results aren’t guaranteed, but asset ownership and usage rights are perpetual.
When they win:
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Blended CPA is creeping north of target and in-house teams can’t mine new creative fast enough.
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You’ve nailed the product-offer-landing page equation but creative fatigue is spiking CPMs.
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You need scientific split testing—every hook, B-roll angle, and CTA swap labeled and databased for future algorithmic learning.
Hidden watch-outs:
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Some labs require media-buy permissions; ensure brand safety and bid-cap parameters are codified in the SOW.
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“Creative rollover” clauses can quietly gate your ability to port a winner into long-term evergreen campaigns—negotiate outright asset transfers after X impressions or Y days.
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Studios with no in-house motion-graphics or sound-design bench will stall once static hooks plateau; ask who owns the After Effects project files.
Identity-Driven & Culture-Native Boutiques
Core DNA:
Culture fluency is their moat. Chemistry Cultura embeds Hispanic humor and linguistic nuance; Audios Media builds women-of-color narratives; Campus Trendsetters and College Fashionista own the dorm-room aesthetic. Their strategists aren’t translating your concept—they’re living the reference points your target scrolls past daily.
Operational model:
Small, senior teams (often founder-led) paired with freelance creator pods representative of the audience. Expect high creative agility but limited paid-media scale; many partner with outside buying agencies once budgets exceed US $100 k/month.
When they win:
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Your product relies on unspoken cultural cues—hair-care routines in Latinx households, Gen-Z dorm hacks, first-gen immigrant humor.
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You’ve seen generic UGC flop because it missed dialect, soundtrack, or meme context.
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Brand safety is critical but authenticity trumps pixel-perfect polish.
Hidden watch-outs:
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Bench depth can be shallow; verify back-up talent for sick days and surge periods.
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Some boutiques outsource analytics—insist on seeing the native GA4 or TikTok Campaign Manager dashboards, not screenshot PDFs.
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Vet “insider credibility” the same way you would fact-check medical advice: request sample hooks that reference slang, micro-holidays, or creator collabs relevant to the audience. If the team Googles during the call, walk away.
AI-Augmented Social-Ops Shops
Core DNA:
Agencies such as Sway Social or Symbol Agency graft generative-AI copilots onto human strategists. Tools like Riona schedule 17 topic-cluster tweets per day; Beam scrapes hot comment threads and suggests responses; Sintra drafts campaign calendars in minutes. Humans still approve tone, legal, and brand voice, but grunt scheduling and first-line moderation disappear.
Best-fit scenarios:
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Always-on social channels with heavy customer-service load (FMCG, airline, telco).
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Brands that publish high-velocity thought-leadership (SaaS, fintech) where missing a trend window forfeits share-of-voice.
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Teams without the headcount to monitor DMs after hours or react to surge virality.
Due-diligence cues:
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Ask for a Loom walk-through of their automation stack—seeing real dashboards beats buzzwords.
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Confirm manual override rules: what happens if the AI misfires on cultural context?
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Require raw log export so your security team can audit data passing through third-party APIs.
PR / Product-Seeding Hybrids
Core DNA:
Collectively Inc., Circle PR, Autumn Communications and similar firms blur PR and influencer outreach. They leverage back-channel journalist relationships to land soft-launch features, then drip product kits to micro-creators who amplify the earned coverage.
Why they excel:
The cross-pollination between newsroom quotes and TikTok unboxings sparks algorithmic proof loops—search volumes spike, press ranks, social trust snowballs, and retargeting pools swell.
Engagement triggers:
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Re-branding or category creation moments where third-party validation is mission-critical.
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Need for distributor or retail-buyer leverage—media coverage plus influencer buzz arms your sales team.
Key diligence questions:
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What percentage of last quarter’s placements came from existing journalist contacts vs. cold outreach?
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Average turnaround from embargo drop to first social post?
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How do they structure exclusivity so you don’t burn premium creators early?
Understanding which archetype maps to your growth constraint is half the selection battle. In the next section we’ll translate those profiles into a rapid-fire decision matrix so you can short-list vendors in ten minutes flat.
What are the Average Costs of Hiring a Social Media Agency?
There are a number of factors that influence the actual cost of working with a social media marketing agency. While your project size and scope are a key factor, you’ll also have to consider other factors such as the agency’s reputation and expertise as well as where they’re located. Typical rates for social media marketing agencies vary from city to city due to differences in market demand and operational costs.
To get a better understanding of these differences, let’s take a closer look at the average minimum campaign sizes and hourly rates for social media marketing agencies in different countries in the U.S.
- In Boston, agencies charge an average of $95 per hour with a minimum campaign size of $1,439.
- Social media marketing agencies in California charge $97 per hour and a minimum of $1,3221 per campaign on average.
- New York has a higher average hourly rate of $108 per hour and a lower average minimum campaign size of $7,749.
- In New Jersey, the average minimum campaign size is $2,849 while the average hourly rate is $79 per hour.
- Florida sees a minimum campaign size of $2,825 on average while the average hourly rate is $80 per hour.
What are the Most Popular Social Media Agency Pricing Models?
Most social media agencies charge clients per project with customized pricing based on the specific services needed. Before you start working with the agency, you’ll receive a custom proposal tailored according to the unique sets of services you’ll be using to achieve your goals.
This type of customized per-project pricing is inclusive of agency pricing and allows you to effectively cover all your social media marketing needs with a predictable budget. However, you can also find agencies that charge an hourly rate on top of your other social media marketing costs such as advertising costs.
So, for example, if you’re spending $1,500 on social media ads and the agency charges $25/hour to manage those ads for a total of 40 hours, then you’ll be spending a total of $3,500. This is typical for social media projects that include paid advertising. It’s a bit more unpredictable since there’s no saying how much time the agency will spend on your project.
If you’re running on a limited budget, this type of unpredictability may not work best for you. Fortunately, some agencies also offer tiered pricing packages where you buy a plan to cover a specific set of services.
For example, WebFX offers three pricing tiers for social media management. The Bronze tier covers up to 10 posts and eight custom images a month for one social network. Upgrading to any of the other two plans entitles you to more posts, custom images, and networks.
- Source: webfx.com
For social media advertising plans, however, the pricing is a little less straightforward as agencies will normally charge you a variable fee to manage your ads based on your ad spend. According to the WebFX rate charge, for example, a Pro plan requires an initial investment of $1,975 for an ad spend range of $1,000 - $30,000. On top of this, you’ll need to pay $975 or 15% of your ad spend, whichever is higher, for ongoing monthly maintenance.
So pricing models are typically a mixture of custom project-based pricing and hourly rates as well as variable percentage-based maintenance fees for social media advertising.
How Should You Measure the Success of Your Social Media Agency Campaigns?
One key question before choosing a social media marketing company is why you should be working with an agency in the first place. What kind of benefit can an agency deliver to your social media marketing efforts? And how do you quantify those benefits?
The answer lies in your numbers. Social media agencies have the tools and expertise necessary to significantly improve your performance metrics. Here are some of the key performance indicators (KPIs) that will help you assess the effectiveness of a social media marketing agency. Keep in mind that the specific KPIs may vary depending on the goals you wish to achieve through social.
- Impressions – A measure of the number of times your content is displayed to social media users. This is a relevant metric for measuring the effectiveness of a social media company at distributing and promoting your content to the right audience.
- Reach – A measure of the number of people who see your social media content. This is another relevant metric to see just how effective the agency is at targeting the right audience on social media.
- Engagements – The total number of engagements received for a particular campaign or social media content. This helps you understand how well the campaign or content resonates with the audience. It’s a great way to assess an agency’s ability to craft messaging, content, and/or creative that aligns with your goals and target audience.
- ROAS/ROI – The profit earned in comparison to how much you spent on the ad or marketing campaign. This is one of the most important KPIs for measuring agency effectiveness as it helps you understand whether they’re making the most of your investment.
- Clicks/CTR – If your campaign involves links, this metric will help you measure the number of clicks or click-throughs generated. This gives you an idea of whether the offer or messaging crafted by the agency was effective enough to drive action.
- Conversion Rate – A measure of the number of social media users who took a conversion action as compared to the total number of people who saw or interacted with your ad or content. Similar to the above metric, conversion rate is another way to measure the effectiveness of an offer or messaging to drive a relevant conversion action.
- Referral Traffic – The total number of traffic coming to your website or landing page from social media. If your campaign involves driving traffic to your site, an increase in this performance metric proves that the agency is effectively helping you achieve your goal.
- Leads – The total number of leads gained through your ad or social media campaign. If your campaign involves lead generation, the right social media agency should help you generate a significant number of leads.
- Follower Growth – The number of new followers gained after your social media campaign. With the right social media marketing company, you should be able to see an increase in these numbers even if you didn’t specifically aim to grow your following.
Leading social media agencies have the capability to significantly boost these numbers by helping you develop impactful and targeted campaigns based on your goals. On the organic front, the leading social media platforms that generate the highest ROI, based on our data, are Instagram, Facebook, and YouTube. Apart from organic ROI, agencies can also help you generate high ROI from social media ad campaigns. Converse, for instance, saw an ROI of 1,554% from TikTok after partnering with Obviously.
Beyond your overall ROI, social media marketing companies can nail down the specifics and improve other key performance metrics depending on your goals. For example, agencies like Thrive helped one of their clients reach more than 4.5 million people on Facebook, which led to an additional, 87,000+ visits from the platform. Meanwhile, the client managed to gain 20,000+ Instagram followers with the agency’s help.
While the average click-through rate for Facebook ads, for example, is around 0.9%, brands like StreamShift have been able to achieve an impressive CTR of 13.85% after working with Lyfe Marketing. With 65,029 link clicks in total, the brand spent only $0.002 for each click while the average CPC for social media ads is between $0.38 and $5.26 depending on the platform.
Although far from complete, these numbers paint a clear picture of the kinds of metrics and improvements you can expect from working with a social media marketing agency. However, keep in mind that the actual results may vary depending on factors such as your goals, target audience, platform, business size, and industry.
What Level of Communication Can You Expect From Your Agency?
Most social media agencies communicate with clients via email and video call. Some even use communication tools like Slack for quick questions and updates.
These communications are typically carried out on an as-needed basis in addition to your weekly or monthly reports detailing progress. However, some agencies may set limitations on the number of meetings and consultations that you can have over the course of your partnership with them. Some agencies may even assign an account manager to work directly with you whom you can reach any time.
How Often and in What Format Will You Receive Performance Reports?
Throughout the course of your campaign, your agency will provide you with a custom social media report highlighting the main KPIs relevant to your goals. For instance, if you’re running an ad campaign, the report may include metrics such as impressions, engagements, clicks, conversions, cost-per-impression, and cost-per-click.
Most social media agencies will provide you with routine presentations on a weekly or monthly basis to help you visualize progress. You may also get scheduled reports automatically delivered to your inbox on a weekly basis. If the agency uses software that’s accessible for clients, you may even be able to keep track of your performance report in real-time through a custom dashboard.
Frequently Asked Questions
What services does a social media agency offer?
A social media agency offers services related to social media marketing, which may include social media audits, strategy and planning, content production, social media management, paid social advertising, influencer marketing, and analytics and reporting.
How much do social media marketing agencies charge hourly?
The hourly rates for social media marketing agencies vary depending on factors such as experience and location. But you can expect to spend somewhere between $80 and $150 per hour with a social media agency.
How much does a social media marketing agency cost?
The cost of a social media marketing agency varies depending on several factors including service package, experience, location, etc. But costs typically range between $900 and $20,000 per month.
How do I find a social media agency?
You can find a social media agency for your business by narrowing them down based on factors such as service offerings, niche/industry, specializations, hourly rates, and more.
How can brands measure real engagement across multiple social platforms?
To evaluate performance beyond likes and impressions, marketers rely on advanced social media engagement tools that track sentiment, saves, and conversation depth across posts and stories, helping teams benchmark content resonance against industry norms.
What’s the most efficient way to manage posting across several accounts?
Centralized multi-social media posting tools allow marketers to plan, queue, and publish content simultaneously on different channels, ensuring consistent frequency and tone without manual duplication.
How can paid social campaigns improve ROI in 2025?
Brands refining their targeting and creative alignment through optimized paid social marketing campaigns often see stronger conversion lift, particularly when combining audience segmentation with retargeting and A/B creative testing.
What are some content ideas that keep audiences consistently engaged?
Incorporating trend-responsive storytelling, seasonal prompts, and behind-the-scenes footage from curated social media ideas libraries helps maintain freshness while aligning each post with brand personality and audience interests.
What are the biggest social media marketing challenges agencies face today?
Many agencies struggle with balancing platform algorithms, data privacy compliance, and short-form fatigue — issues explored in current social media marketing challenges research that highlight resource gaps and audience saturation pressures.
Why should brands create a social media style guide before outsourcing?
A consistent social media style guide defines tone, visual elements, and community interaction standards, ensuring that internal and agency teams align brand expression across every platform.
Which social media tools are most helpful for small businesses on limited budgets?
Cost-efficient social media tools now combine analytics, scheduling, and creative templates, making it easier for smaller teams to execute professional-grade campaigns without enterprise resources.
What’s the optimal video length for different platforms?
Recent benchmarks on the best length for social media video suggest short-form clips under 30 seconds dominate engagement on TikTok and Reels, while 2–3-minute explainers perform best on YouTube and LinkedIn.


