How to Choose the Best Social Media Scheduler (+Top 10 Social Media Schedulers)

When it comes to social media, time is of the essence. Every last second counts if you want to reach the right people at the right time. This is why social media schedulers are such an important part of your marketing toolkit. 

That said, there are so many social media schedulers in the market. This makes it challenging to pick one that’ll work best for you and your team. Read on for some tips on how to choose the best social media scheduler. We’ve even narrowed down 10 of the best options that you should consider using. 


How to Choose the Best Social Media Scheduler:


What is a Social Media Scheduler?

A social media scheduler is a tool that allows you to set a date and time for your social media posts to automatically go out. It lets you draft your post and schedule it to get published across your chosen social networks at the time and date of your choosing. That way, you can schedule multiple social media posts ahead of time so you don’t have to manually create a new post when it’s time to publish.

This is an excellent way to save time and organize your social media posting schedule. You can plan ahead and create several new posts based on your content calendar. 

social media posting schedule buffer

Source: buffer.com

More importantly, using a social media scheduler allows you to reach your audience at a time when they’re most likely to interact with your posts. You can schedule your post to go out at the optimal post timing for each social network, which makes it easy to drive engagement and visibility across all social media channels.


What to Look for in a Social Media Scheduler

One of the easiest ways to identify the best social media scheduler for you is by knowing exactly what to look for. Here are some factors to consider when choosing a social media scheduler.

Social Media Scheduler

Social Networks

Start by looking at the social networks it supports. Does it allow scheduling for all the social networks where you want to build a brand presence? This would typically be all major social media channels such as Twitter, Instagram, Facebook, and LinkedIn. Some may even offer scheduling for TikTok, which is something you’d want to consider if you’re using the platform for marketing.

Keep in mind that at the time of writing this post, most social media schedulers won’t automatically publish Instagram and Facebook Stories for you. So although you can technically schedule them, you’ll only get a reminder at the set time. You’ll then need to manually publish the Stories yourself from the Instagram or Facebook mobile app.

Built-in Editor

Since you’ll need to draft your post using the social media scheduler, you should look for something that has robust built-in editing features. You should be able to seamlessly add captions, tags, media, and hashtags so you don’t have to go back in and make edits to a published post. Some schedulers even provide you with smart hashtag suggestions so you can strike the perfect balance between highly relevant hashtags and highly popular ones.

With some social media scheduling tools, you can even get access to basic photo editing features. This is a handy tool to have if you want to quickly brighten up a picture or change the overall tone before scheduling it to go out.

Content Calendar

later Content Calendar

Source: later.com

The whole point of using a social media scheduler is so you can simplify your publishing efforts. This is why you need to look for a tool that comes with a visual content calendar so you can easily organize your publishing schedule. You have to be able to get an overview of how your posts are distributed so you can make necessary changes to further optimize your content plan.

You can find plenty of schedulers that allow you to drag and drop your post ideas/drafts across a visual content calendar. This makes it much easier to plan your content ahead of time and ensure consistency while keeping your feed diverse and engaging.

Collaboration

If you’re in the market for a social media scheduler, chances are that you’re working as a team and not on your own. As such, you should also look for scheduling tools that allow for seamless collaboration between different team members. You should be able to assign tasks and posts to different team members, communicate with each other, and get feedback on post ideas/drafts.

Analytics

When you’re using social media for marketing, you’d want to make sure that your publishing strategy is working. Are people responding to your content the way you anticipated? If not, what could be the reason? Do you need to change your post timing or your content format? 

This is why having comprehensive analytics is important in a social media scheduler. You should be able to track all the key metrics that are an indicator of your content or campaign performance. These would typically be metrics such as reach, impressions, and engagement. Some tools may also give you insights into the performance of your paid social media posts.

More importantly, make sure your social media scheduler can analyze the best time to post based on how your audience is interacting with your posts. This will help you optimize your posting schedule for increased engagement and visibility.

Additional Capabilities

Besides the essentials above, there may be some additional good-to-have features that you might want to look for based on your unique needs. Social media listening and monitoring, for example, are some useful capabilities that could inform your posting strategy. You may be able to gain valuable insights into the trends and topics that are shaping conversations in your industry, which can then provide you with content ideas.

If you often post links to your blog, landing page, or product page, the ability to set UTM parameters is another useful feature. Some schedulers will let you set UTM parameters by post, while others might be limited to a per-channel basis. 

Pricing

While you may find a social media scheduler that has all the essential features you’re looking for, you also have to make sure that it’s within budget. Many schedulers will set a lower price for plans with basic features and limited access i.e. it may limit access to fewer people. So it’s important to keep in mind your team size and your feature requirements when assessing different pricing plans. Look for something that offers an affordable plan without compromising key features and access limits. 


Top 10 Social Media Schedulers

Now that you know exactly what to look for in a social media scheduler, it’s time to begin your search. Here are 10 of the best social media schedulers that you can check out.

1. Sendible

Sendible

Price: Starts at $29/mo.

Sendible is another powerful publishing tool that supports scheduling for Facebook, Instagram, LinkedIn, Twitter, and YouTube. One of the main highlights of this scheduler is the ability to tailor your posts for each social network. It allows you to easily switch up the hashtags, emojis, and attachments for each network.

The scheduler even comes with a built-in Canva integration so you can design stunning graphics for your social media posts. Sendible also provides you with content suggestions to fill up your content calendar, allowing you to share engaging and relevant content on a regular basis.

Sendible
4.5 out of 5 stars
Sendible's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.5
Support
4.5
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Price starting at:$24
Pros and Cons
Excellent social scheduling features
Content recommendation tools
Social engagement platform
Brand monitoring
Social listening feature can be slow
Clunky organization of the platform
Best for: SMMs, corporate marketing teams and digital agencies
Sendible
4.5 out of 5 stars
Sendible's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.

2. Loomly

Loomly

Price: Starts at $35/mo.

Loomly is a brand success platform that offers publishing and scheduling capabilities for leading social networks. It supports automated publishing for Facebook, Twitter, Instagram, Pinterest, and LinkedIn. You can even get reminders to manually publish on channels such as Snapchat and TikTok.

Loomly also automatically pushes your Facebook and Instagram ads, assisting you with your paid social strategy. The analytics feature provides you with performance insights for your posts, accounts, and URLs so you can keep fine-tuning your strategy for better results.

Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.1
Ease of Use
4.6
Support
4.7
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$26
Pros and Cons
Intuitive management tool
Inexpensive
Easy to learn platform
Requires additional integrations for some social publishing
Too many bots may bother users
Calendar function may be hard to access
Best for: Agencies, freelancers, startups, non profit organizations, influencers & individuals
Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.

3. AgoraPulse

AgoraPulse

Price: Paid plans start at $99/mo.

Agorapulse is another leading option that supports scheduling for Facebook, Twitter, Instagram, LinkedIn, and YouTube. Built for collaboration, the scheduler allows you to easily communicate with your team and co-create content for different social networks. You can even store and manage your media from a single location.

While Agorapulse is accessible for free, this only gives you access to some basic features and lets you manage up to three social profiles. For more advanced features and to manage more social profiles, you’ll need to upgrade to one of the paid plans.

AgoraPulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Keyword Filtering
Multi-Account Management
Post Scheduling
Competitive Analysis
Social Media Management
Team Workflow & Collaboration
Price starting at:$0
Pros and Cons
Easy social media management
Simple platform
Makes it easy not to double reply etc
Lack of post editing features
Limited third party integrations
Engagement platform can be difficult to use
Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
AgoraPulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

4. Later

Later

Price: Pain plans start from $15/mo.

One of the leading social media marketing platforms, Later offers robust scheduling capabilities for leading social networks. The tool lets you schedule posts for Instagram, Facebook, Pinterest, TikTok, and LinkedIn. It supports auto-publishing for most platforms, which means that Later will automatically publish the post on your profile at the time of your choosing.

For Instagram Stories, the scheduler will send a reminder when it’s time to post so you can manually publish it. It also comes with a visual content planner that makes it extremely easy to plan your content ahead of time. Later is free to use, although you’d need to upgrade to one of the paid plans to access more advanced features such as best time to post suggestions and hashtag suggestions.

Later
4.3 out of 5 stars
Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.5
Support
4.3
Overall Score
4.3
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$18
Pros and Cons
Easy to use, simple interface and media gallery
Competitive pricing plans
"Best time to publish" feature
Lack of eCommerce integration
You need business accounts on social
Limited features compared to competition
Free version has basic features
Best for: Businesses of all sizes
Later
4.3 out of 5 stars
Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.

5. Buffer

Buffer

Price: Paid plans start from $6/mo. per social channel

Buffer offers powerful publishing capabilities for Instagram, Facebook, Twitter, Pinterest, and LinkedIn. You can use a single dashboard to plan your content ahead and schedule them to go out at specific dates and times. Buffer even lets you include the first comment when scheduling your Instagram posts.

The scheduler auto-publishes for most social networks, saving you the trouble of having to manually send your posts. For TikTok and Stories, Buffer sends you a notification when it’s time to share the post. The tool supports collaboration and allows you to work with your team in drafting posts and approving them before they’re published. While you can access the basic publishing features for free, you need to upgrade to a paid plan to access more advanced features such as analytics and engagement tools.

Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.5
Overall Score
4.4
Features & Pricing
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$5
Pros and Cons
Simple cross-posting
Straightforward calendar view
Integrates with almost every social platform
Buffer Analyze may be too basic for some
Buffer may glitch with Instagram
Arbitrary character limits for Facebook, Twitter
Pay-as-you-go packaging
Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesse
Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.

6. Sprout Social

Sprout Social

Price: Starts at $99 per user/month

Another powerful option in the market, Sprout Social offers robust publishing and scheduling capabilities for leading social networks. It supports scheduling for Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and TikTok. This makes it one of the most comprehensive social media schedulers.

Sprout Social offers a shared content calendar so you can easily plan your publishing schedule with your team. It also suggests optimal send times so you can push out your content at a time when it’s most likely to reach your audience and drive engagement. Sprout also offers additional features such as URL tracking, content suggestions, and asset libraries. 

Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.5
Ease of Use
4.4
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Reporting/Analytics
Social Media Monitoring
Price starting at:$89
Pros and Cons
Easy to navigate interface
User-friendly publishing calendar
Robust reporting
Competitive analysis features
Expensive price tag
Support can be slow
Lack of native support for some social networks
Best for: Brands and organizations of all sizes
Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.

7. Planoly

Planoly

Price: Paid plans start at $11.25/mo.

Planoly is a content planning tool that offers scheduling and automated publishing for Instagram, Pinterest, Facebook, and Twitter. You can also plan your content ahead for Twitter and set a reminder so you know when it’s time to post. 

The scheduler makes it easy to plan your content by letting you fill up your calendar grids with content from Canva or user-generated content. Planoly also comes with powerful analytics features so you can better understand your audience, know what’s working, and how you can optimize your existing strategy.

Planoly
4.5 out of 5 stars
PLANOLY makes it easy to create, customize, plan and schedule content for Instagram, Pinterest, Facebook, and Twitter, as well as sell anything to anyone with a single click - no website needed.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
5.0
Support
4.0
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$
Pros and Cons
Straightforward setup for Instagram and Pinterest
Caters for Instagram posts, Stories, and Reels
Practical workarounds to improve linking on Instagram, particularly for social commerce
Facebook and Twitter integration is only via Instagram
Can only auto post to an Instagram Business account (not Personal or Creator)
Calendars remain separate for each social network
Best for: Businesses of all sizes who post to Instagram and Pinterest
Planoly
4.5 out of 5 stars
PLANOLY makes it easy to create, customize, plan and schedule content for Instagram, Pinterest, Facebook, and Twitter, as well as sell anything to anyone with a single click - no website needed.

8. Meet Edgar

Meet Edgar

Price: Starts at $29.99/mo.

Meet Edgar allows you to put your social media publishing on autopilot for Facebook, Instagram, Twitter, Pinterest, and LinkedIn. It automates your recurring tasks by generating a virtually endless library of evergreen content that’s organized into categories. That means you don’t always have to manually schedule your updates even if you’re pressed for time.

The scheduler automatically generates different variations of each update so you don’t have to brainstorm creative ways to share your content. Meet Edgar also lets you A/B test different variations of your social posts to see what’s working. You can even monitor engagement across leading social networks to get a better sense of your performance.

Meet Edgar
4.4 out of 5 stars
This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.4
Support
4.6
Overall Score
4.4
Features & Pricing
Automated Publishing
Contact Management
Multi-Account Management
Post Scheduling
Multi-User Collaboration
Price starting at:$29.99
Pros and Cons
Easy post recycling options
"Best time to publish" feature
Expensive price points
User interface can be difficult to use
Lack of platform integration
Best for: Businesses of all sizes
Meet Edgar
4.4 out of 5 stars
This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.

9.  SocialBee

 SocialBee

Price: Starts at $19/mo.

SocialBee is a budget-friendly option for those who need a comprehensive social media scheduler. The tool offers scheduling capabilities for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and TikTok. It simplifies scheduling by letting you organize your posts based on content categories. You can even pause specific categories with a single click. 

SocialBee allows you to customize your posting schedule for each platform. It also lets you create posting sequences to use over and over again, which helps you maintain consistency. The most basic plan lets you manage up to five social accounts.


10. Hootsuite

Hootsuite

Price: Starts at $49/mo.

Hootsuite is another comprehensive scheduler that integrates with Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest, and TikTok. The tool offers a visual content calendar so you can get an overview of your publishing schedule and easily make changes. It even recommends the ideal time to post so you can reach your audience at the perfect time.

Hootsuite offers powerful features such as asset libraries, video publishing, and image editing that make it a popular option in social media scheduling tools. It even lets you collaborate seamlessly with team members so you can create on-brand content that delivers results.

Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.3
Overall Score
4.6
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$49
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
No demo- or psychographic data for the audience
Best for: Small, Medium, and Large Businesses
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.

Get to Scheduling

Using a social media scheduler is a great way to save time and organize your social media content efforts. Make the most of the tips and the suggestions given above to find the best social media scheduler to use for your team. 

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