Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, NeoReach, and MOMENTiQ undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Viral Nation, NeoReach, and MOMENTiQ:
TikTok has emerged as a social media powerhouse, boasting over 1.6 billion monthly active users globally. While this platform is flooded with creative content and innovative creators, businesses are keen to tap into this expansive audience. In this bustling ecosystem, the role of a proficient TikTok influencer marketing agency becomes indispensable, providing the essential bridge between brands and influencers.
In this article, we’ll delve into a comprehensive review of the top 12 agencies that are making waves in crafting compelling, engaging, and result-driven influencer campaigns, offering insights to make an informed choice for your brand's unique needs.
Top TikTok Influencer Marketing Agency Analysis
If you’re looking to harness the full potential of TikTok influencer marketing, Viral Nation is a formidable partner. Their approach combines cutting-edge technology with deep industry expertise to connect your brand with the right creators, ensuring your message resonates with your target audience. As a global digital and social agency, Viral Nation excels in creating strong, measurable connections between brands and consumers through influencer-led campaigns that drive growth and engagement. Viral Nation’s strength lies in its ability to scale and amplify your brand’s impact on TikTok through meticulously selected creators. With over 200 million professional creators and more than 900 represented influencers, finding the right fit for your campaign could be overwhelming, but Viral Nation makes this process seamless. Viral Nation approach They leverage real-time data, historical trends, and proprietary AI solutions to identify, source, and vet talent that aligns perfectly with your brand’s goals. This data-driven approach ensures that the influencers they choose are not just popular but also highly relevant and capable of delivering tangible results. Their end-to-end service includes everything from strategic planning and ideation to talent procurement and campaign execution. By integrating influencer marketing with paid media strategies, Viral Nation doesn’t just stop at content creation—they amplify your campaign’s reach to maximize return on ad spend (ROAS). The use of AI-powered brand safety measures further ensures that your brand remains protected throughout the campaign, with ongoing content screening and influencer verification to prevent potential issues before they arise. Viral Nation’s capabilities extend beyond just influencer matchmaking. They offer a holistic marketing approach, integrating TikTok influencer campaigns with broader marketing services that can scale across multiple markets and languages. Their global reach, spanning 30+ countries and 15+ languages, ensures that your brand can connect with diverse audiences around the world. What truly differentiates Viral Nation is their enterprise-level creator management technology, which streamlines campaign workflows and provides live visibility into campaign performance. This centralized platform offers comprehensive data and measurement capabilities, giving you real-time insights into how your TikTok campaigns are performing. The integration of proactive analytics and attribution further enhances your ability to measure ROI and refine strategies for future campaigns. Meta Quest 2 sought to build excitement and awareness for the launch of Resident Evil 4 VR, their first AAA title, particularly among audiences unfamiliar with virtual reality. To achieve this, Meta Quest partnered with Viral Nation to harness the power of influencer marketing across multiple platforms, including TikTok. Their goal was to engage both gaming veterans and newcomers, ensuring Resident Evil 4 VR became a must-play experience. Resident Evil 4 VR x Meta Quest 2 Viral Nation’s strategy involved onboarding 73 creators, including top-tier Twitch streamers, to generate buzz across TikTok and other social platforms. On TikTok, influencers were given early access to the game and the freedom to produce creative content that highlighted the immersive and thrilling aspects of Resident Evil 4 VR. This included everything from gameplay compilations to cosplay challenges, which captured the essence of the game while appealing to TikTok’s diverse user base. A standout TikTok video from the campaign went viral, garnering over 2.6 million views and further fueling the hype around the VR release. Viral Nation also executed a strategic gifting campaign, sending Meta Quest 2 headsets and early game access to select celebrities and influencers, amplifying the campaign’s reach. The campaign achieved remarkable success, with over 61.2 million impressions, 15.8 million views, and 1.3 million engagements. On TikTok, the creative freedom given to influencers resulted in highly engaging content that resonated with a wide audience, solidifying Resident Evil 4 VR as one of the most anticipated VR releases of the year. The viral success of the TikTok campaign was instrumental in driving the massive reach and excitement for Meta Quest 2. Meta Quest 2 campaign results Viral Nation unlocks the full power of social-first marketing to scale brands into the future. 50+ USA, Canada, Caribbean Best for: Enterprises and Large brands Viral Nation unlocks the full power of social-first marketing to scale brands into the future. NeoReach is a powerful ally in the ever-evolving world of TikTok influencer marketing. With a deep commitment to advancing the creator economy, NeoReach has established itself as a leading agency that blends innovative technology, comprehensive data insights, and strong creator relationships to deliver measurable results. If you’re looking to elevate your TikTok marketing strategy, NeoReach offers a full-service solution that ensures your brand connects authentically with its target audience while maximizing ROI. One of NeoReach’s standout features is its robust data intelligence suite, which provides granular insights into creators and their audiences. This data-driven approach is critical for identifying the right TikTok influencers who align perfectly with your brand’s values and objectives. NeoReach goes beyond simple matchmaking; they focus on cultivating strong, direct relationships with creators, ensuring not just the right fit but also a long-term partnership that benefits both parties. NeoReach’s proprietary, invite-only network of over 5,000 active creators gives your brand access to a curated pool of top-tier influencers. These creators are not only vetted for their reach and engagement but also for their ability to drive real business outcomes. Whether you’re aiming for brand awareness, product promotion, or conversions, NeoReach’s carefully selected influencers are equipped to deliver content that resonates with your target demographic on TikTok, driving engagement and tangible results. NeoReach offers a fully managed service that takes the complexity out of TikTok influencer marketing. From creative strategy and content direction to contracting, activation, and compliance, NeoReach handles every aspect of your campaign with precision and expertise. Their team works closely with influencers to produce authentic, story-driven content that aligns with your brand’s messaging and lives on beyond the campaign, fostering lasting brand recognition and conversion. In addition to managing organic influencer content, NeoReach also excels in amplifying your message through paid media. Their experienced team optimizes influencer content for distribution across various platforms, including TikTok, ensuring that your campaign reaches the widest possible audience. By integrating paid media strategies with influencer marketing, NeoReach maximizes the impact of your campaigns, ensuring that every dollar spent is driving ROI. NeoReach also offers best-in-class self-service software and APIs, providing brands with the tools needed to manage campaigns, track performance, and access deep analytics seamlessly. This technology-enabled service allows for greater transparency and control over your influencer marketing efforts, making it easier to achieve your goals on TikTok. Netflix, preparing for the highly anticipated release of Cobra Kai Season 3, sought to leverage TikTok’s rapidly growing platform to enhance brand awareness and drive engagement. To achieve this, they partnered with NeoReach, an influencer marketing agency with expertise in creating data-driven campaigns on TikTok. Netflix aimed to reach a broad and diverse audience by harnessing the creativity and reach of TikTok influencers. NeoReach used its proprietary tool, Tikscore, to curate an eclectic lineup of TikTok creators with diverse backgrounds, ensuring broad audience appeal. The campaign centered around the interactive #CobraKaiChop filter, which allowed influencers to integrate their unique style into the promotion, from comedic skits to playful competitions. This approach ensured that the content felt authentic and engaging rather than overly branded. By activating influencers across the United States, United Kingdom, Canada, Australia, and France, NeoReach maximized the campaign’s global reach and impact. The campaign was a resounding success, achieving over 2.8 million views from paid content and a staggering 4.6 billion views of the #CobraKaiChop hashtag. With a 2.7X return on investment and over 24,000 engagements, the campaign effectively boosted awareness for Cobra Kai Season 3. The results underscore the effectiveness of NeoReach’s data-driven approach and the power of TikTok influencer marketing to generate massive organic engagement . Cobra Kai campaign results NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos... 50+ Los Angeles, San Francisco, Orlando, Tokyo Best for: Large Companies NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos... MOMENTiQ is redefining the landscape of TikTok influencer marketing, particularly within the rapidly expanding world of TikTok Shop. If you’re looking to leverage TikTok as a powerful e-commerce channel, MOMENTiQ stands out as an industry leader. With a founding team that has a proven track record in the influencer marketing space, MOMENTiQ offers an unparalleled combination of expertise and innovation that drives real results for major brands. Named the #1 influencer marketing agency in 2024 by Influencer Marketing Hub, MOMENTiQ is your go-to partner for dominating TikTok Shop. MOMENTiQ’s expertise in TikTok Shop is unmatched. They offer an all-encompassing service that manages every aspect of your brand’s presence on TikTok Shop, from influencer marketing campaigns to Shop ad campaigns. Their ability to onboard major brands and run their Shop marketing end-to-end ensures that your TikTok Shop not only operates smoothly but also thrives as a profitable channel. Whether it’s activating top-selling TikTok creators for paid Shop posts, conducting mass organic affiliate outreach, or running live-selling events with influencers who collectively have over 95 million followers, MOMENTiQ has the strategies and resources to drive significant revenue growth for your products. Their service doesn’t just stop at campaign execution. MOMENTiQ’s paid ad specialists amplify your content, ensuring that your shoppable campaigns reach the widest possible audience. This holistic approach to TikTok Shop management means that every element of your campaign is optimized for performance, from initial creator outreach to the final sale. MOMENTiQ creator outreach MOMENTiQ’s dominance in the TikTok influencer marketing space is further highlighted by their role in running influencer marketing campaigns for ByteDance and TikTok Shop itself. Their ability to move the needle on a platform-wide scale speaks to their deep understanding of both the TikTok algorithm and consumer behavior. This expertise is what sets MOMENTiQ apart from other agencies; they don’t just follow trends, they create them. Moreover, MOMENTiQ is continually innovating, building a custom platform designed to support and enhance TikTok Shop campaigns. This forward-thinking approach ensures that your brand stays ahead of the curve in the fast-evolving world of social e-commerce. Their focus on data-driven strategies and their commitment to continuous improvement make them a reliable partner for any brand looking to capitalize on the immense potential of TikTok Shop. MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin... 10 - 50 Los Angeles Best for: Enterprises and Large Brands MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin... The Influencer Marketing Factory is a leading agency that excels in TikTok influencer marketing, offering a comprehensive approach that aligns with your brand’s KPIs to deliver outstanding results. With a proven track record working with top-tier brands like Google, Snap, Sony Music, and Bud Light, this agency is a powerhouse in the influencer marketing space, particularly on TikTok. If you’re seeking to capitalize on TikTok’s massive reach and engage with a younger, trend-driven audience, The Influencer Marketing Factory is a top choice. The Influencer Marketing Factory has been at the forefront of TikTok influencer marketing, pioneering innovative campaigns that deliver real ROI. Their expertise lies in accurately targeting your audience by matching your brand with the most relevant TikTok influencers. This agency understands that success on TikTok requires more than just tapping into an influencer’s follower base; it demands creativity, strategic content development, and an understanding of the platform’s unique culture. The agency’s impressive case studies speak for themselves. Whether it’s generating millions of video views, likes, and shares, or creating viral hashtag challenges, The Influencer Marketing Factory knows how to make your brand stand out on TikTok. Their influencers don’t just follow trends—they set them, ensuring your brand is at the forefront of TikTok’s viral content wave. What sets The Influencer Marketing Factory apart is its full-service approach to TikTok influencer marketing. From trendsetting content creation to extensive performance insights, they manage every aspect of your campaign with precision. The agency provides detailed end-of-campaign reports that highlight key KPIs and metrics, offering you a clear understanding of your campaign’s impact and guiding strategic decisions for future promotions. The Influencer Marketing Factory TikTok campaigns Their services include not only organic influencer marketing but also enhanced reach through targeted TikTok paid promotions. They ensure content ownership rights, allowing your brand to control and utilize the content across various platforms. Additionally, their global reach, with team members located in major cities around the world, enables them to tailor campaigns to diverse markets, ensuring that your brand resonates with audiences both locally and globally. Fever, the creators of the globally renowned Bubble Planet Experience, sought to amplify awareness and engagement for their immersive exhibit in London. To achieve this, they partnered with The Influencer Marketing Factory, an agency known for its expertise in influencer campaigns. Fever aimed to leverage TikTok and other social platforms to create a buzz around their unique VR and themed environment experience. The Influencer Marketing Factory strategically invited 198 influencers, with a particular focus on those within the Family, Lifestyle, Fashion, and Beauty niches, to experience Bubble Planet. The campaign emphasized the visual and immersive aspects of the exhibit, which resonated strongly on TikTok, where creators shared captivating content highlighting the Instagrammable and sensory-rich environments. Influencers were encouraged to choose their visit date, ensuring comfort and flexibility, and many opted to return, generating substantial organic content. The campaign’s success was particularly notable within the Family community on TikTok, where influencers showcased the fun and engaging activities designed for children. The campaign resulted in over 3.7 million views and an engagement rate of 5.6%, driven by the content shared by influencers with a combined following of 50.6 million. The organic content created by these influencers played a significant role in spreading awareness, with one TikTok influencer noting, “The Bubble Planet Experience is like stepping into a dream—it’s impossible not to share it with the world.” The campaign successfully enhanced Fever’s brand awareness and left a lasting impression on both influencers and their audiences. The Bubble Planet campaign results The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. 10 - 50 New York, Miami Best for: Enterprises and Large brands The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. When it comes to TikTok influencer marketing, Ubiquitous stands out as a powerhouse in the industry. If you’re looking for a partner to elevate your brand’s presence on TikTok, this agency offers a comprehensive, data-driven approach designed to maximize your reach and engagement. Ubiquitous isn’t just another influencer marketing platform; they are a full-service solution that prioritizes effectiveness and precision in every campaign they manage. What sets Ubiquitous apart is their mature data infrastructure, which leverages predictive analytics and machine learning to optimize influencer marketing strategies. Unlike other agencies that rely on broad metrics like average views and follower counts, Ubiquitous takes a more refined approach. They focus on median views and historical performance, ensuring that the influencers they connect you with are not just popular, but are consistently delivering results. This methodology not only strengthens relationships with creators but also ensures that your campaigns are cost-effective, delivering better CPM for your marketing budget. Their ability to provide real-time performance metrics further enhances their service, allowing for agile adjustments and continuous optimization. This data-centric approach means that every decision made is informed by the most relevant and up-to-date information, ultimately driving better outcomes for your brand. Ubiquitous offers more than just matchmaking between brands and creators. They take full ownership of your TikTok influencer campaigns from inception to completion. Their seasoned marketing team collaborates closely with your brand to set specific goals, craft a tailored strategy, and select the ideal creators to bring your vision to life. What truly stands out is their commitment to creative consistency; Ubiquitous eliminates the common pitfalls of influencer marketing by providing custom creative briefs for each influencer, ensuring that content aligns perfectly with your brand’s objectives without unnecessary back-and-forth. Moreover, their emphasis on trendsetting rather than trend-following means that your campaigns are not only current but also innovative, setting the stage for your brand to be a leader in your industry. Ubiquitous doesn’t just keep up with TikTok trends—they help you drive them, ensuring that your brand remains relevant and engaging to your target audience. Magic Spoon, known as the “Childlike Cereal For Grownups,” sought to connect with Millennials and Gen-Z on TikTok but struggled with creating authentic content that resonated with this demographic. To overcome this challenge, they partnered with Ubiquitous, an influencer marketing platform, to elevate their TikTok presence and achieve better engagement. Magic Spoon aimed to increase brand awareness and deepen relationships with their target audience on TikTok. Ubiquitous streamlined the process of identifying the right influencers by using proprietary technology to sift through over 2,500 TikTok creators, ultimately narrowing it down to 17 who matched Magic Spoon’s target demographic. The campaign focused on an “Integrated Video Campaign,” where creators incorporated Magic Spoon products into natural, everyday content, such as “What I Eat in a Day” videos. This strategy adhered to TikTok’s rule of “Don’t Make Ads. Make TikToks,” ensuring the content felt genuine rather than promotional. Ubiquitous also emphasized the importance of using mid-sized creators, as they yielded higher engagement rates. Magic Spoon TikTok campaign analytics The 30-day campaign generated over 10.8 million impressions and doubled Magic Spoon’s engagement rate to 38%, achieving a $2.30 CPM. The campaign’s success led Magic Spoon to refine their future TikTok marketing strategy, focusing on mid-sized creators and integrated content, which proved to be the most effective for driving engagement. Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and... 10 - 50 Los Angeles, CA Best for: Medium Size Brands Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and... Office Location: London, United Kingdom Year Founded: 2010 Team Size: 10 – 50 Industries Served: Sport, tech, IT, retail, entertainment, gaming House of Marketers stands at the forefront of TikTok influencer marketing, founded by an early TikTok employee, Inigo Rivero. This agency has carved a niche in orchestrating full-service TikTok Influencer campaigns for some of the world’s most renowned brands, including KFC, Hilton, RedBull, PSG, and more. With a team of experienced TikTok experts, they manage everything from organic influencer content to paid TikTok ads, setting a new benchmark for success-driven marketing. Their unique approach is tailored to engage and convert Millennials and Gen Z, leveraging the platform’s incredible user growth and engagement levels. A standout case study is their work with Nikin Clothing, a sustainable fashion brand aiming to increase its TikTok presence and sales. House of Marketers curated a campaign that not only amplified Nikin Clothing’s brand awareness but also significantly boosted their sales. By leveraging their in-depth knowledge of TikTok’s dynamic ecosystem and engaging influential creators who resonate with the brand’s values, they orchestrated a campaign that struck a chord with the eco-conscious generation. The campaign’s success was marked by a tangible increase in sales and brand awareness across six key European markets. House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab... 10 - 50 United Kingdom, United States, Germany, Spain, Brazil, Italy, France, Poland, Indonesia, Singapore Best for: Large brands and Creators House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab... Office Location: Dallas, Texas Year Founded: 2011 Team Size: 501-1000 Industries Served: Retail, beauty, women’s fashion, men’s fashion, home, cpg, luxury, travel, entertainment LTK, a globally recognized influencer platform, emerges as a pivotal player in the realm of Creator-Guided Shopping. It encapsulates a rich tapestry of services and innovations, marking its identity as a nucleus where brand consulting, media boosting, and retail media network digital instore converge. Built upon the foundation of the renowned rewardStyle and LIKEtoKNOW.it, LTK embodies an eclectic mix of creativity, innovation, and strategic insights, poised to redefine the paradigms of influencer marketing. LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community.
LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou... 50+ US, China, Brazil, Germany, France, Australia, UK Best for: Enterprises and Large brands LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community.
LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou... Office Location: London, UK Year Founded: 2015 Team Size: 50 – 249 Industries Served: Fashion, food & beverage, technology & apps, gaming, automotive, beauty The Goat Agency distinguishes itself as a leading TikTok advertising agency, globally acknowledged for seamlessly blending organic, paid, and influencer strategies to achieve impactful activations for brand partners. Recognized for its unparalleled expertise and innovative approach, Goat Agency is the go-to solution for brands aiming to harness the power of TikTok to reach younger, dynamic audiences, ensuring not just ephemeral virality but a sustainable, long-term presence on this influential platform. The Goat Agency features an impressive collection of successful collaborations with prominent brands, including a 7-month-long engagement with Dell. The collaboration featured 15 campaigns that garnered 168 million impressions and 229K clicks. The successful pairing highlighted Goat’s capacity to deliver scale, reach, and engagement. Another collaboration with Superdrug, a dynamic beauty brand, achieved a staggering 241% view-through rate on Instagram reels. The aim was to ensure Superdrug’s relevance and resonance with Gen Z and Millennial consumers, which The Goat Agency profoundly achieved. Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ... 50+ London, New York, Singapore Best for: Medium and Large Brands Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ... Office Location: New York, NY Year Founded: 2013 Team Size: 10 – 49 Industries Served: Social media and technology, electronics, retail technology and many others. Moburst stands as a paradigm of precision and innovation in the realm of TikTok influencer marketing. The agency is renowned for its comprehensive and meticulously crafted seven-stage process that guarantees every campaign achieves its zenith of effectiveness. With a focus on creative storytelling and advanced video production, the agency’s unique approach ensures that brands not only achieve visibility but also resonate deeply with the target audience. Their holistic service encapsulates from defining KPIs and recruiting apt influencers to creative development and performance monitoring, underlining a commitment to excellence at every step. A testament to Moburst’s expertise is vividly illustrated in their collaboration with Shopkick. The agency’s strategic and creative approach propelled brand awareness and engagement, echoing the tangible impacts of their innovative campaigns. This case underscores Moburst’s ability to not just conceptualize but effectively execute strategies that translate to measurable outcomes, affirming their position as leaders in TikTok influencer marketing. Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. 50+ New York, Tel Aviv, San Fransisco, London Best for: Startup & Enterprise Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. Office Location: New York City, New York Year Founded: 2013 Team Size: 101-250 Industries Served: E-commerce, beauty, fashion Obviously, a pioneering influencer marketing agency, is renowned for its comprehensive and innovative TikTok marketing solutions. With a focus on maximizing brand reach and delivering exponential results, Obviously combines a deep understanding of TikTok’s ecosystem with creative ingenuity and strategic precision. The agency’s comprehensive services, from influencer collaborations to branded content creation, are meticulously crafted to elevate the brand presence, engagement, and impact on this rapidly growing social media platform. T-fal collaborated with Obviously to leverage top-tier TikTok influencers to increase awareness about their new Air Fryer, leading to the creation of diverse and engaging content. The influencers were encouraged to creatively showcase the versatility of the T-fal Air Fryer, resulting in 12 TikTok videos that collectively amassed over 1 million views and reached 6.2 million people. The campaign exceeded expectations, attaining an above-average view-to-followers ratio of 16.6%. Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana... 50+ New York, Los Angeles, San Francisco, Paris, Sydney Best for: Enterprises and Large brands Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana... Office Location: Brooklyn, New York Year Founded: 2018 Team Size: 51-100 Industries Served: Information technology, business services, media TIKTAL stands as a paradigm of specialized TikTok influencer marketing, with a legacy rooted in custom creator campaigns and a present-day ethos focusing on precision, creativity, and strategic alignment. With its core competency lying in meticulously crafted and executed influencer strategies, TIKTAL takes pride in its deep-seated expertise, global creator network, and adaptive, data-driven methodologies. Nestled at the intersection of creativity and technology, the agency encapsulates a holistic approach, amalgamating strategic insights, creative ingenuity, and technological prowess to navigate the dynamic terrains of TikTok’s influencer ecosystem. Office Location: Culver City, CA Year Founded: 2015 Team Size: 10-49 Industries Served: Retail, arts, entertainment & music, hospitality & leisure, medical True North Social distinguishes itself as an adept TikTok marketing agency nestled in the heart of Los Angeles, offering tailored solutions that resonate with the dynamic, fast-paced, and creative essence of the TikTok platform. With expertise anchored in comprehensive insights and innovative content creation, the agency navigates the TikTok ecosystem with precision, leveraging the platform’s intricate algorithms to optimize brand visibility and engagement. True North Social melds technology, creativity, and strategic acumen to orchestrate campaigns that are not just visible but deeply resonant, fostering authentic connections between brands and diverse audience niches on TikTok. True North Social enhanced Thrive Société’s digital presence through website design, social media management, photography, and Facebook ads, resulting in increased social media engagement and sales. The agency’s efforts, marked by compelling imagery and an optimized online marketing presence, expanded the brand’s reach and engagement, connecting Thrive Société with new users and deepening relationships with existing customers.1. Viral Nation
Data-Driven Creator Selection and Campaign Execution
Holistic, Global TikTok Marketing Strategies
Case Study
Strategic Approach:
Viral Nation
Viral Nation
2. NeoReach
Data-Driven Creator Partnerships and Campaign Execution
Comprehensive Campaign Management and Amplification
Case Study
Strategic Approach:
NeoReach
NeoReach
3. MOMENTiQ
Comprehensive TikTok Shop Campaign Management
Industry-Leading Expertise and Innovation
MOMENTiQ
MOMENTiQ
4. The Influencer Marketing Factory
Pioneering TikTok Campaigns with Proven Results
Comprehensive Services and Strategic Insights
Case Study
Strategic Approach:
The Influencer Marketing Factory
The Influencer Marketing Factory
5. Ubiquitous
Data-Driven Strategy with Predictive Analytics
Full-Service Campaign Execution and Creative Consistency
Case Study
Strategic Approach:
Ubiquitous
Ubiquitous
6. House of Marketers
Key Services:
Case Studies:
House of Marketers
House of Marketers
7. LTK (formerly rewardStyle and LIKEtoKNOW.it)
Key Services:
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK (formerly rewardStyle and LIKEtoKNOW.it)
8. The Goat Agency
Key Services:
Case Studies:
The Goat Agency
The Goat Agency
9. Moburst
Key Services:
Case Studies:
Moburst
Moburst
10. Obviously
Key Services:
Case Studies:
Obviously
Obviously
11. TIKTAL
Key Services:
12. True North Social
Key Services:
Case Studies:
What is the Average Cost of Partnering with a TikTok Influencer Through These Agencies?
Navigating the multifaceted world of TikTok influencer marketing can be complex, especially when it comes to understanding the financial investment required. With that said, the average cost of partnering with a TikTok influencer is not set in stone; it is influenced by a myriad of factors, ensuring each collaboration is as unique as the content created.
One pivotal element influencing cost is the influencer's popularity and reach. Macro-influencers, boasting millions of followers, naturally command higher fees, often ranging in the thousands of dollars per post or campaign. In contrast, micro-influencers, with their more modest but often highly engaged followings, may offer more budget-friendly pricing, providing an accessible entry point for smaller businesses.
The nature and scope of the campaign also play a crucial role. A one-off post may incur a different cost compared to an ongoing campaign spanning several weeks or months. Moreover, the complexity of content, whether it’s a simple dance challenge or a highly produced mini-film, impacts the overall investment.
However, another dimension worth considering is the geographical region in which these agencies operate.
Considering the regional variations alone can offer intriguing insights. For instance, operational costs, demand-supply dynamics, and available expertise can cause substantial price fluctuations from one location to another.
Let's take a closer look at some key regions in the United States, as per our extensive agency database, to understand the cost structures associated with TikTok marketing agencies:
Boston: Here, the average campaign size rings in at $14,639, paired with an hourly rate that's pegged at $95.
California: Moving over to the West Coast, agencies in California see an average campaign size of $13,221 and an hourly charge of $97.
New York: The Big Apple presents an average campaign size of $7,749 with agencies typically charging around $108 per hour.
New Jersey: In this state, the numbers slide down a bit, with the average campaign size at $2,849 and an hourly rate of $79.
Florida: Finally, down in the Sunshine State, the average campaign size is approximately $2,825, and the going hourly rate stands at $80.
Aside from regional differences, creative fees, production costs, and the expected ROI are integral in determining the cost. Agencies often offer bespoke packages tailored to align with a brand’s objectives, audience, and budget. Transparency in pricing structures and a clear outline of deliverables and expectations ensure that brands can maximize their investment.
While there's no one-size-fits-all pricing model, the strategic alignment of campaign objectives, influencer selection, and creative execution are foundational in deriving value, ensuring that every dollar spent is a step towards achieving the desired brand visibility and engagement on TikTok.
How do TikTok Influencer Marketing Agencies Measure Campaign Success?
Measuring the success of a TikTok influencer campaign is pivotal. Agencies employ a variety of KPIs, metrics, and analytics tools to track, measure, and optimize the impact of influencer collaborations.
Engagement rate, a critical metric, offers insights into the level of interaction between the influencer and their audience. It encapsulates likes, comments, shares, and views, presenting a holistic view of audience responsiveness and interest. Higher engagement rates often signify content resonance and influencer authenticity.
Reach and impressions provide a quantitative lens, highlighting the extent of content visibility. Agencies scrutinize these metrics to understand the breadth of audience exposure, aiding in assessing the scalability and impact of campaigns.
Conversion rates and ROI offer a direct glimpse into the financial effectiveness of campaigns. Agencies can quantify the tangible business value delivered by tracking click-through rates, website visits, lead generation, and sales attributed to the influencer’s content.
Furthermore, agencies leverage sophisticated analytics tools and platforms, integrating AI and machine learning to garner real-time insights. These tools facilitate in-depth analysis, from audience demographics to behavioral patterns, enabling agencies to fine-tune campaigns for optimal performance.
TikTok Influencer Marketing Agency Comparison
Service | Ubiquitous | Viral Nation | MOMENTiQ | NeoReach | The Influencer Marketing Factory |
Influencer Marketing | Yes | Yes | Yes | Yes | Yes |
Content Creation | Yes | Yes | Yes | Yes | Yes |
Digital Strategy | Yes | Yes | No | Yes | Yes |
Branding | Yes | Yes | No | No | No |
UGC (User-Generated Content) | No | No | Yes | No | Yes |
Social Media Marketing | Yes | Yes | No | Yes | Yes |
Social Media Management | No | Yes | No | Yes | Yes |
Paid Social Amplification | No | Yes | Yes | Yes | No |
Talent Presentation | No | Yes | No | Yes | No |
Data Analytics & Performance Insights | No | Yes | Yes | Yes | Yes |
AI Powered Brand Safety Analysis | No | Yes | No | No | No |
Conclusion
The evolving landscape of TikTok influencer marketing is rich with opportunities for brands aiming to tap into the platform's vast and engaged user base. These 12 agencies exemplify a diverse range of strategies, each offering unique approaches to content creation, influencer partnerships, and campaign execution, ensuring tailored solutions that cater to brands of all sizes and industries.
Businesses considering TikTok influencer marketing should weigh each agency's strengths, methodologies, and track records to identify a partner that aligns with their specific goals, audience, and budget, ensuring a collaborative effort that maximizes ROI and fosters authentic, lasting engagement with the TikTok community.
Frequently Asked Questions
What Niches or Industries Benefit Most from TikTok Influencer Marketing?
Fashion, beauty, and entertainment industries thrive on TikTok, leveraging visual, engaging content to connect with vast audiences. The fitness and wellness sectors also benefit from utilizing influencers to demonstrate products and share health tips, driving engagement and sales.
How Do These Agencies Ensure Brand Safety and Compliance with TikTok's Policies?
Agencies focus on meticulous content review, adherence to TikTok's community guidelines, and ensuring brand-influencer alignments that resonate with core values and ethics. They navigate regulatory landscapes, ensuring content is appropriate, ethical, and compliant.
Can Small Businesses Also Benefit from Partnering with Top TikTok Influencer Marketing Agencies?
Absolutely! Agencies offer scalable solutions tailored to various budgets. Small businesses can leverage customized strategies, accessing influencer partnerships and creative campaigns that drive engagement, brand awareness, and ROI, without breaking the bank.
Comparing TikTok Influencer Marketing Agencies
These agencies operate across diverse sectors, such as TikTok Shop, Advertising & Marketing, TikTok Ads, and Talent Management, among others. Explore the sections below for an overview of TikTok Influencer Marketing Agencies categorized by:
- Top 20 TikTok Talent Management Agencies
- 10 TikTok Shop Agencies to Boost Your Brand
- 22 Best TikTok Ads Agencies to Elevate Your Brand's
- 30 Best Influencer Marketing Agencies in the USA
- Top TikTok Marketing Agencies to Boost Your Campaigns
- Top Micro-Influencer Agencies For 2024
- Top 17 Nano Influencer Marketing Agencies
- Top 10 Multicultural Influencer Marketing Agencies
