Video content reigns supreme on social media, especially considering YouTube has over 2 billion users and Facebook gets over 8 billion video views each day. From short, snappy clips to in-depth tutorials, videos have become the most effective way to capture attention and engage audiences across platforms.
To stay competitive, marketers must leverage the power of social media video makers; tools designed to simplify and enhance the video creation process. These tools offer a range of features, from drag-and-drop interfaces and customizable templates to advanced editing capabilities and AI-driven automation.
In this article, we will explore the top social media video makers available, providing insights into their unique features, benefits, and how they can be strategically utilized to drive engagement and business growth.
Here are 20 of the best social media video makers we’ve found to help you create the engaging content you need to increase your reach and engagement.
1. Movavi
Pricing (free app, in-app purchases)
- Video Editor: $19.95/month
- Video Editor Plus: $69.95 (currently 55% off from $155.95)/year
- Video Suite Plus: $94.95 (currently 55% off from $237.95)/year
Movavi is a social media video maker available for iOS, Android, and Mac. The paid features allow users to remove watermarks, add custom logos, and include animated stickers for Instagram Stories videos. In addition, you can edit your image sizes to fit the social media platform of your choice.
2. Ripl
Pricing
- Premium Plan: $13.75/month
- Base Plan: $8.33/month
Ripl is one of the social media video makers that has the best set of features. Marketers and influencers can create beautiful and consistent visual content across social media platforms. Ripl users can choose from hundreds of templates to quickly and easily create high-quality videos. You can even create branded videos with your own fonts, colors, logo, and audio. Ripl also makes it easy to share your contact across social media platforms with a tap. And, it includes analytics so you can see how your content is performing.
One of our favorite Ripl features is the scheduling tool. Utilize Social Media Scheduling Tools and schedule your social media posts to publish at just the right time. So, if you know that the best time to post on Instagram for your brand is 1 pm on Wednesday, you can schedule your most important content for that time.
3. Wave.video
Pricing (paid annually)
- Free plan
- Streamer: $16/month
- Creator: $24/month
- Business: $48/month
Wave.video is one of the social media video makers with a drag-and-drop interface so users can create high-quality videos easily. It’s a free app that lets you create up to 10 videos, images, and free audio files. You can export videos up to two minutes long. Wave.video also offers users the ability to resize videos so they’re optimized for any social media platform.
4. Adobe Express
Pricing (paid annually)
- Starter: Free
- Premium: $9.99/month
- Teams: $12.99/month (currently 50% off at $6.49/month)
Adobe Spark offers tons of features for web and mobile users to create, edit, and share videos and visual content. It includes access to themes, fonts, images, and customizable templates and is incredibly user-friendly. This video editing tool can be a bit much for the average video creator or social media influencer, but the learning curve is worth it.
5. Canva
Pricing (paid annually)
- Free plan
- Canva Pro: $120/year
- Canva Teams: $100/year
Canva is one of the best social media video makers around. It includes everything you need to create social media posts and videos as well as other marketing materials like flyers, business cards, presentations, and a ton more. Canva offers hundreds of editable, high-quality video templates that you can use for whatever you need. Plus, Canva gives you the ability to resize your design with just a click.
6. Filmora9
Pricing (paid annually)
- Individual Annual Plan: $49.99/year
- Individual Lifetime Plan: $69.99/year
- Bundle Plan: $99.88/year
Filmora9 is at the top of the list of the best social media video makers for Windows. With Filmora9, you can create attention-grabbing videos that keep and hold the attention of your target audience on social media. The software has a simple, user-friendly interface and easy-to-use features that are perfect for complete beginners or professional video editors. Filmora9 includes green-screen effects, a multiple video import option, limitless effects, and sound perfection tools.
7. InShot
Pricing (free app, in-app purchases)
- InShot Pro (1 month): $3.99
- InShot Pro (1 year): $14.99
- Features, Transitions, Effects, and Filters: $1.99–$3.99
- InShot Pro (Permanently): $34.99
InShot is a photo and video editing tool you can use to create optimized visual content for social media. You can edit your content to fit perfectly the sizing guidelines for a specific social media platform as well as add voice-overs, text, music, filters, and emojis. InShot is available for both iOS and Android. The free version is okay to try it out but if you want to use the app for your video content, you’ll want to upgrade to be able to remove the watermarks. InShot is perfect for creating basic videos that still grab attention.
8. Animoto
Pricing (paid annually)
- Free plan
- Basic: $8/month
- Professional: $15/month
- Professional Plus: $39/month
Animoto is another social media video maker that uses a drag-and-drop interface to create engaging content. It offers fonts and video styling options as well as templates you can use to create three different kinds of videos including Facebook video ads, Instagram video promos, and how-to videos for YouTube.
9. Lumen5
Pricing (paid annually)
- Community: Free
- Basic: $19/month
- Starter: $59/month
- Professional: $149/month
- Enterprise: Custom pricing
Lumen5 uses AI-powered technology to help users storyboard ideas, put content into a layout, and find the music and visuals that will make your message pop. It’s a great social media video maker with easy-to-use features and a large collection of royalty-free media. You can use Lumen5 for landscape, square, and vertical content up to 1080p resolution, choose from popular themes and custom fonts, create branded outros, and more.
10. Animaker
Pricing (paid annually)
- Basic: $15/month
- Starter: $25/month
- Pro: $43/month
- Enterprise: Custom
Animaker is an excellent social media video maker for creators who want to produce animated videos. You can create professional-level animated videos using background music, custom characters, and other visual elements. Animaker can be used to create infographics, animated whiteboard videos, GIFs, and more. With the character builder and professionally-designed templates, you can create a high-quality, engaging animated video in just a few minutes.
11. VistaCreate
Pricing (paid annually)
- Free plan
- Pro: $10/month
VistaCreate is a lot like Canva. It has the same easy-to-use interface and the functionality is very similar. The websites even look alike. VistaCreate offers more than 25,000 templates for all of the big social media, blogging, and marketing platforms. You can create the images, videos, and animations you need to hit your marketing goals. VistaCreate also includes access to 5,000+ animated templates and 2,000+ animated objects so you can create eye-catching visuals for your website, blog, or social media platforms.
12. Promo.com
Pricing (paid annually)
- Annual Basic: $29/month
- Annual Standard: $59/month
- Annual Pro: $199/month
- Annual Business: Upon Request
Promo is a great social media video maker for businesses, agencies, and influencers. The platform offers a few different products that are particularly beneficial for social media videos. Our two favorites are the Online Video Maker and Video Ad Maker.
Online Video Maker
Promo’s Online Video Maker has everything you need to create engaging social media content. You’ll get access to customizable video templates, professional video clips, and royalty-free music. Promo is one of few social media video makers that creates intro videos, testimonials, social media ads, and product videos.
Video Ad Maker
Promo’s Video Ad Maker provides all the features you need to create attention-grabbing video ads. Promo partners with Shutterstock and Gritty so you have access to the images and videos you need without having to pay additional fees.
13. Adobe Premiere Rush
Pricing
- Through Adobe Express: $9.99/month
- Through Adobe Premiere Pro: $22.99/month
- Through Adobe Collection: $59.99/month
Adobe Rush is an excellent social media video maker for YouTube influencers, creators, and small businesses. It’s a comprehensive video editing software that makes audio mixing, motion graphics, and video editing a breeze. Adobe Rush comes with professionally-designed motion graphics templates that you can modify with your brand colors, font, and make sizing changes to fit your brand.
14. VidLab
Pricing (free app, in-app purchases)
- Unlock All Features: $5.99
- A La Carte Features, Fonts, Artwork, Effects, and Filters: $0.99–$4.99
VidLab is one of the smartphone social media video makers on our list. It offers a multi-clip, multi-track video editor and lets users easily add overlays, shapes, masks, sound effects, and music to create just the right video. VidLab also includes lots of neat filters and video effects. Facebook has featured VidLab as a preferred app for creating Facebook ads for your business and your videos can be posted straight to Instagram without any size adjustments.
15. MotionDen
Pricing (paid annually)
- Free plan
- Pay-As-You-Go: $9/video
- Subscription: $39/month
MotionDen is a social media video maker that makes it easy for users to choose and customize social media templates to share. You can create several different types of videos with MotionDen, including:
- Explainer videos: explain your services or product features
- Promotional videos: create buzz around events, discounts, new products, etc.
- Video ads: create social media ads to promote your brand
- Typography videos: provide educational content
- Corporate videos: share insights about your brand
- Video presentations: create professional video presentations for LinkedIn or other use
- Facebook videos: create visually appealing Facebook and Instagram videos to keep your followers engaged
16. Headliner
Pricing (paid annually)
- Free plan
- Headliner Basic: $7.99/month
- Headliner Pro: $19.99/month
Headliner is a podcasting graphic and audiogram tool that you can use as a social media video maker. It’s great for beginners and overworked content marketers who want a tool with a low learning curve. You can use Headliner to add captions, transcribe videos, and add or mute audio. In addition. Headliner can be used to create GIFs, longform videos, and more.
17. Moovly
Pricing (paid annually)
- Free plan
- Pay as you go: $20/month
- Subscription: $49.92/month
- Enterprise: Custom pricing
Moovly is a social media video maker that lets you create explainer videos, promo videos, tutorials, and training videos using their handy customizable templates. They have templates that work for business, personal, and educational brands. Moovly offers text-to-speech, custom colors and fonts, access to free footage, sounds, and images as well as white labeling options (in case you want to provide these services to your own clients).
18. Biteable
Pricing (paid annually)
- Free plan
- Pro: $15/month
- Premium: $49/month
- Business: Upon Request
Biteable is a social media video maker to create ads, slideshows, and more. Biteable includes more than 100 professionally-designed templates and a huge selection of sounds and music tracks. You can also upload your own content to edit and share your creations with a single click.
19. VideoShow
Pricing (free app, in-app purchases)
- Free Version
- Pro Version on Android: $24
- Pro Version on iOS: $59.99
VideoShow is a mobile video editing tool for iOS and Android that can be used to create videos and slideshows with images, music, sound effects, and more. The app includes tons of built-in effects, GIFs, filters, themes, stickers, transitions, audio options, and video enhancement features. The app is easy to use and great for beginners.
20. Clickchamp Create
Pricing (paid annually)
- Basic: Free
- Premium: $11.99/month
Clipchamp Create is a social media video maker you can use to create videos for TikTok, YouTube, and other social media platforms. It’s a comprehensive video editor that provides features like trimming, cutting, titles, filters, video speed, and more. It uses a drag-and-drop editing interface that makes it really easy to add videos, images, and audio. You can also choose from a library of stock images and videos.
Criteria for Choosing a Social Media Video Maker
Selecting the right social media video maker is crucial for creating high-quality content that resonates with your audience. Here are the key criteria to consider when making your choice:
User-Friendliness
An intuitive interface and ease of use are paramount. A good video maker should offer a seamless user experience, allowing even those with limited technical skills to create professional-looking videos. Look for features like drag-and-drop functionality, clear navigation, and helpful tutorials that can guide you through the video creation process.
Animoto is an excellent example of a user-friendly video maker that meets all of these criteria. It offers an intuitive drag-and-drop functionality, making it easy for users to add and arrange video clips, photos, text, and music. Moreover, Animoto’s interface is designed for simplicity, allowing users to create engaging videos quickly and efficiently.
But that's not all, Animoto provides a range of tutorials that cater to both beginners and advanced users in its Education Center. These tutorials cover everything from basic usage instructions to advanced editing tips, ensuring that users can make the most of the tool and create professional-quality social media videos.
Source: Animoto
Features and Capabilities
The range of editing tools and capabilities a video maker offers can significantly impact the quality and creativity of your videos. Essential features to look for include:
- Editing Tools: Basic and advanced editing options, such as trimming, cropping, and merging clips. For instance, Filmora9 provides a comprehensive set of editing tools, including green-screen effects and sound perfection tools, making it suitable for both beginners and professional editors.
- Templates: Pre-designed templates that can be customized to fit your brand’s style. Ripl is notable for its extensive library of templates that allow marketers and influencers to quickly create high-quality videos tailored to their brand's aesthetics.
- Effects: A variety of filters, transitions, animations, and special effects to enhance your videos. InShot offers numerous filters, effects, and transitions, along with voice-overs and text overlays, to help create visually appealing content.
- Customization Options: Flexibility to adjust colors, fonts, and layouts to match your branding. Canva excels in this area, providing hundreds of editable video templates and easy resizing options to ensure your content fits perfectly across different social media platforms.
Compatibility
Ensure that the video maker supports the social media platforms you use. Different platforms have varying requirements for video formats, dimensions, and lengths. A versatile video maker will allow you to export videos in multiple formats and resolutions suitable for platforms like Instagram, Facebook, TikTok, YouTube, and LinkedIn. Additionally, look for features that facilitate direct sharing to these platforms.
Wave.video is a versatile tool that allows users to resize videos to fit any social media platform, ensuring optimal performance and engagement. Its drag-and-drop interface simplifies the creation process, making it easy to produce high-quality videos that meet the specific requirements of each platform.
Source: Wave.video
As it turns out, we have a comprehensive list of video requirement guides for various social media platforms:
- YouTube Video Size Guide
- Instagram Video Size Guide
- TikTok Video Size Guide
- Social Media Video Specifications Guide
Pricing and Plans
Pricing is an important factor, especially for businesses working within budget constraints. Many video makers offer free versions with basic features, while paid plans provide access to more advanced tools and capabilities. Evaluate whether the free version meets your needs or if investing in a paid plan offers better value for money. Consider aspects such as the cost of premium features, subscription flexibility, and any additional benefits like stock footage, music libraries, or customer support.
For example, Biteable offers a free plan that includes access to basic features and templates, making it a cost-effective choice for small businesses and creators. For those needing more advanced capabilities, the Pro plan at $15/month provides extensive customization options, a larger media library, and additional tools for creating impactful social media videos.
Source: Biteable
Wrapping Up
It’s no secret that brands are increasing the quality of their video content. If you hope to compete, you’ll need to make sure that your own video content is competitive. With the social media video makers we’ve included here, you’ll have access to the tools you need to create content that reaches your audience and inspires them to take action.
Frequently Asked Questions
What is the best free video editor for social media posts?
The best free video editor for social media posts often depends on the specific needs and preferences of the user. However, Canva and Wave.video are two highly recommended options.
Canva offers a free plan with a vast library of templates, easy-to-use editing tools, and the ability to resize videos for different platforms with just one click. Wave.video also provides a free plan that allows users to create and export videos up to two minutes long, with the flexibility to resize videos to fit various social media platforms seamlessly.
How can you make a social media video for free?
Using a free social media video maker can help you create great videos for your platforms. Here are some of the top video makers:
1. Promo
2. Ripl
3. Wave.video
4. Adobe Spark
5. Canva
6. Filmora 9
7. InShot
8. Animoto
9. Lumen5
10. VistaCreate
What video editing software do YouTubers prefer?
YouTubers often prefer professional-grade video editing software that offers extensive features and high-quality output. Adobe Premiere Rush is a popular choice among YouTubers due to its comprehensive editing capabilities, including motion graphics templates and audio mixing tools. It integrates seamlessly with Adobe Creative Cloud, allowing for advanced editing with Adobe Premiere Pro if needed.
Which video editing app is best for TikTok and Instagram Reels?
For creating videos specifically for TikTok and Instagram Reels, InShot is an excellent choice. InShot is a mobile app that provides powerful editing features, including trimming, merging, and adding music, text, and effects. It also allows users to optimize video dimensions for specific social media platforms, ensuring that your content fits perfectly within TikTok and Instagram’s format.
What software is best for creating video ads?
Promo.com is one of the best software options for creating video ads. It offers customizable video templates, professional video clips, and royalty-free music, making it easy to produce high-quality video ads. Promo.com is particularly beneficial for businesses, agencies, and influencers looking to create compelling promotional content. Another excellent option is Animoto, which provides a drag-and-drop interface and a variety of templates tailored for social media ads, making it simple to create engaging and effective advertisements.
