Top 33 Free Email Marketing Tools for 2025 to Level Up Your Campaigns

If you opt for the standard plan, you can send 12x your contact list size; you also receive a limited number of SMS credits and unlimited Web Push notifications. Should you need additional SMS credits, these are available for purchase. The paid plans also significantly increase the number of segments. For instance, you can set up a flow to automatically reach people who reached a particular webpage in your online store but left or people who abandoned their shopping cart before completing the purchase.All plans come with the ability to segment your contact lists, build automations, and use features like popup boxes, sign-up boxes, landing pages, and the wheel of fortune.

You can use Campaigner’s intuitive drag-and-drop visual builder to create compelling email and SMS automation workflows that power impactful converting campaigns. It lets you access an array of triggers, events, and conditions, such as email activity, conditional logic, and conversion tracking, to trigger new actions or workflows, as well as optimize how and when you send messages. 

One of Campaigner’s best features is its ability to let you create and send hyper-personalized messages to spark more meaningful conversations. Use Personalization features such as segmentation, dynamic content, and geolocation to create unique, compelling, and customized emails that offer real value to your audience. 

It also lets you conduct experiments and test certain aspects of your email campaign with features, such as  from name testing, delivery time testing, A/B testing, and content testing.

With Campaigner’s 30-day free trial, you get to try out all of its features and discover how it can transform how you do email and SMS marketing.

Users of all plans gain access to a mobile-friendly email designer, an email template library, email and SMS personalization, SMS marketing, and A/B testing.

1. Essential – up to 50,000 emails per month
2. Starter – up to 100,000 emails per month
3. Growth – up to 500,000 emails per month
4. Business – up to 1,000,000 emails per month

The only difference between the Essential and more expensive plans is that it has a shared IP as opposed to a dedicated IP. All the paid plans include email relay API, reliable support, and detailed reporting.

It also offers an optional Reputation Defender add-on that’s available on all these plans at 20% of the plan’s price. So, if you sign up for their entry-level plan, you’re looking at only $5, which is practically free. By opting for this very reasonably priced optional feature, you’ll get access to SMTP’s proprietary tech that uses big data to keep track of the health of your email list proactively helping to keep you protected against soft and hard bounces. This will go a long way in keeping your domain and IP reputation among ISPs in good standing. Without it, you run the risk that your delivery rates and inbox placement will decline over time.

The paid plans (which start with a 10,000-subscriber limit) allow both email and automation, send unbranded emails, and keep the stats forever. 

All users have access to email marketing templates. You can also upload your own, with no limits on the number of templates. You can use Email Octopus to send beautifully designed newsletters or simple personalized plain text emails.

You can use their hosted forms, to collect email addresses without any complex integrations or code. Alternatively, you can use their embedded forms or WordPress plugin and collect subscriber information on your website, without writing a line of code.

Email Octopus provides real-time analytics on your campaigns. 

Convertkit gives you the fluidity and flexibility desired in email campaign creation and execution. You get great performance and increased productivity, you can use its automation to save time, in addition to creating a customer funnel, it is easy to use, powerful and functional, the cost is more affordable compared to other software, Instead of traditional email marketing platforms, where you have to know coding and HTML, ConvertKit provides a seamless, drag-and-drop-capable experience to create professional emails that convert. There’s also an automation feature to view the whole layout of your funnel.

MailChimp has always been known for the quality of its free offering. It includes all the basics for businesses that are just getting started. It now offers fewer email marketing features in the free plan than previously but has instead added a basic service for a wider range of marketing channels: email, landing pages, Facebook and Instagram ads, social posting, postcards, and pop-up forms. The higher paid levels add in an additional channel – retargeting ads on Google, Facebook, and Instagram. The free version also includes a basic CRM with a single audience and related dashboard, tags and segments, and contact profiles.

You gain access to Mailchimp’s Content Studio in the free version, allowing you to sync and store all your photos, graphics, and other files, so your campaigns are always consistent. It also includes a range of basic templates, with additional ones available in the paid plans.

You can access some single-step automation on the free plan, such as welcome emails, order notifications, abandoned cart, and more.

You still gain access to many useful features with the free plan, however. These include the drag and drop editor, the rich text editor, and the built-in photo editor. You can organize things in their file manager and create mobile-friendly email newsletters. You have access to email automation and advanced segmentation, and unlike some of the competition, MailerLite includes A/B testing in its free plan.

It provides an entire tool chest of automations, simplifying your emailing process, using a three-step process:

9. 1. Select the event that will set the automation in motion
   2. Set the filter(s) you want for the trigger you selected
   3. Choose from the list the action to be performed

Of course, you will want to know how successful your email campaigns have been. Moosend includes a comprehensive set of analytics.

You can use the software to prepare stylish emails in seconds. It includes free newsletter templates and can customize all aspects of the template to suit your unique needs. You simply choose a template from the gallery and drag and drop content elements, such as text, images, or videos. You can personalize your newsletter’s subject line or body.

Sender includes a range of automation features, including drip campaigns, welcome emails, abandoned cart emails, happy birthday emails, nurture-your-subscribers campaigns, and emails to onboard your newcomers.

It includes a contact manager that helps you keep your contacts up-to-date and track how they’re interacting with your emails. You can segment your list.

Campayn provides numerous options for designing sign-up forms, including website forms, hosted forms, Facebook forms, and pop-up lightbox forms.

It also makes life easier by enabling you to automate your most popular email marketing campaigns based on triggers for key customer activities.

Once you’ve started sending emails, you can track the success of every email campaign with detailed, real-time reports that allow you to see who opened it.

SendPulse splits its plans up by the services you require. For example, it has a free email marketing plan, if you have fewer than 500 subscribers and don’t need any professional services. It also offers a free Web Push service to unlimited subscribers and unlimited web push notifications. Similarly, it provides unlimited free messages on Facebook Messenger. You can send up to 12,000 emails via SMTP or API for free.

Its email marketing is sophisticated, with a drag and drop email editor.  It includes over 100 ready-made templates. You can use Automation 360 to set up email send-out, web push notifications, and SMS flows depending on variables, events, and the actions your users take.

You can access some of the features on the Forever Free Plan, sending up to 12,000 emails per month to 2,000 subscribers. The free plan gives you access to a drag and drop editor and pre-designed newsletter templates. You can also import templates and use the template library. 

Even free plan users can manage and segment their mailing lists. You can schedule email campaigns, including adjusting for recipient time zone delivery. You can carry out A/B testing on your emails, determining the better performer.

The main feature set removed from the Forever Free plan is marketing automation. If that is an area that interests you, you will need to set up a subscriber-based plan.

Unlike many of these tools, the free plan doesn’t have any limit on the number of people you send your emails to – just a limit of 6,000 emails per month in total. You have access to an advanced email editor and receive advance statistics on your campaigns.

Mailgun is an email marketing and automation software built with developers in mind. The platform doesn’t include a drag-and-drop interface, so if you’re a user with limited technical skill this might not be the email marketing service for you. But, since this platform was built for developers, you’ll get complete flexibility so you can build your campaigns and emails exactly how you want them. Mailgun includes a reliable API-first architecture and a powerful sending infrastructure with advanced email validation so your transactional emails can go out in bulk and you don’t have to worry that they’ll bounce back or end up in the spam folder. Mailgun also has robust reporting, tracking, and analytics tools so you can stay on top of how your email campaigns are performing.

TinyLetter is entirely free. You can have up to 5,000 contacts—any more and they recommend signing up for Mailchimp. With TinyLetter you can create forms to let people sign up for your email newsletter, complete with a custom background and some branding, but that’s all you get for customization. The TinyLetter email editor is simple and similar to Medium’s post editing tool. You simply type out your thoughts, add a bit of formatting, and send it off. You’ll get stats on how many people opened each of your emails, but that’s all. If you’re looking for a simple solution, this is as simple as it gets.

Pepipost is an integrative SMTP relay service that provides fast email delivery, getting your emails to the intended recipients in under three seconds. After you’ve sent your emails, you can check the dashboard for real-time updates on your email campaign’s performance. You’ll be able to see the number of deliveries, opens, clicks, unsubscribes, and bounces. Pepipost uses AI-powered servers to optimize your emails based on the metrics for the type of email. So, using the predictive engagement features will automatically prioritize delivery to users who are most likely to engage with your email campaigns.

The free version of Pepipost gives you the freedom to store an unlimited number of contacts. In the first month of your free plan, you can send up to 30,000 emails. After that, you’ll be limited to 100 emails per day on the free plan.

This tool is surprisingly full of features, from scheduling emails to social media integrations; it just takes some work to get it to, well, work. It’s not a straightforward software and feels a bit clunky and outdated. However, if you can get past the late-90s feels of the software, this could be an excellent email marketing tool for you.

Apply filters of your choice. Their filters range from filtering based on country, created date, source, to tags, and a lot more. In addition, EngageBay helps you personalize your emails by adding your contacts’ attributes to the emails, rendering a personal touch.

Freshmarketer makes it easy to create beautiful email campaigns, automate engagement, better understand your customers, and build a stronger customer base. You can design your email campaigns from scratch with the drag-and-drop builder or upload your HTML code to create your email. Freshmarketer also includes email templates that are ready to go. Freshmarketer has a brilliant drag-and-drop customer journey builder so you can easily deliver the right message to the right people at the right time.

• Unlimited subscriber lists and email campaigns
• Drag-and-drop email builder
• Repeating email campaigns
• Blog (RSS) to email campaigns
• 50+ mobile-friendly email templates
• Full-featured API and webhooks
• Dedicated delivery IP address upon request
• 30-day money-back guarantee, no commitment
• 10,000 free email credits opportunity ($100 value)
• One-to-one support service

You can also easily import emails and contacts from third-party platforms (Gmail, Yahoo, etc.), as well as schedule and preview your emails before sending them. Plus, you can view your email’s spam score before you send it so you can improve deliverability. SendLoop also boasts excellent list and email management features and professional analytics about your email campaigns.

RedCappi is an award-winning email marketing system that can handle the needs for small- to medium-sized businesses. It offers a drag-and-drop email editor, custom email campaigns, email scheduling, and contact management tools. In addition, you can get real-time analytics from your email marketing campaigns so you can make adjustments to your workflow, optimizing your email marketing. RedCappi also integrates with social media to help you improve brand awareness, generate leads, and increase customer loyalty.

• Send Later: write emails whenever you want, then schedule to be sent whenever your recipients will read them
• Reminders: get reminders about important emails and conversations
• Private Notes: add notes and ideas without cluttering your email or sharing with others
• Sequences: write follow-up emails beforehand and have Right Inbox send them if recipients don’t open or reply to your first email
• Email Tracking: know if or when your emails have been opened, how many times your emails were opened, and how many times your links were clicked

• Overall score out of 100. The higher your score the better your subject line.
• Use of words that increase opens. These are positive words or words from CoSchedule’s Word Bank. The subject line tester tool also lets you know if you include any negative words that can hurt your open rates.
• Case. Get feedback on which case works best for subject lines.
• Numbers. Whether you’ve included any numbers. 
• Character count. The number of characters used.
• Word count. The number of words used. 
• Emoji count. How many emojis used.
• Appearance preview. Get a preview of how your subject line will look on desktop and mobile.

• List Builder 3: email optin form and custom content pop-up tool.
• Scroll Box: another tool to grow your email list and generate more leads.
• Smart Bar: display forms and custom content in a hello bar style display.
• Share: increase your social shares and followers.
• Heat Maps: find out where your visitors are clicking on your site.
• …and more!

Sumo’s email capture feature is part of the free website tool that comes with other features, too. Sumo lets you capture email addresses from your website visitors and integrates with a wide range of email and marketing platforms.