Since its official launch in 2016, TikTok has quickly risen in popularity and become a widely used social media app. In 2023, it generated 999 million downloads based on Google Play Store and Apple App Store data.
While there's no limit on the number of times brands post on the platform, TikTok recommends posting 1 to 4 times daily. Meeting this threshold manually can surely be taxing and time-consuming.
The good news is that there are plenty of TikTok scheduling tools that can help simplify and automate the process for businesses and creators. Basically, these tools allow you to schedule content in advance, saving you time and effort while maintaining a consistent posting schedule.
We did some research to bring you a list of the best TikTok scheduling tools available. Let's discuss them in detail and also learn about the process of scheduling TikTok videos.
Best Tools to Schedule your posts on TikTok:
Best for: Adapting swiftly to ever-changing trends and consumer behavior with comprehensive TikTok management. Brandwatch is one of the most popular social media management solutions, with a host of services, including TikTok scheduling and analytics. Even if your brand has multiple TikTok accounts for different locations or languages, Brandwatch makes it easy for you to manage all of them from a single dashboard. Brandwatch TikTok management Since Brandwatch is an official TikTok partner, the platform makes scheduling and publishing videos easy. Plus, you can moderate comments at scale and analyze the performance of your TikTok content to understand what works best for your audience. Brandwatch Publish is the scheduling tool of the platform that allows you to schedule TikTok videos in advance. It allows you to create and preview videos in advance. You can set up a collaboration workflow to share the videos with your team before they go live. Since Brandwatch also has an in-platform approvals feature, you can ensure only approved videos are published. Brandwatch Publish The dashboard is pretty simple to understand, showing you a Daily Calendar, where you can view what is scheduled to go up on your page today. With the single content calendar, there’s no confusion or complexity. You can also conduct in-platform competitor analysis to determine how your content stacks up against your competitors. Since your whole team can work together in Publish, there’s little to no likelihood of setbacks and oversights. Social media managers can assign roles and tasks to users to ensure everyone is on the same page and working towards the same goals. For example, Burgerheart, an urban burger restaurant, used Brandwatch’s Publish feature to stay on top of its social media content. Theresa Hußenöder, the marketing manager at the brand, said: “With Brandwatch, we save time, collaborate well within the team, and utilize the very intuitive and extensive publish function.“ Social media agencies that run TikTok campaigns for their clients can also share notes with external shareholders from the same platform. Publish also comes as an intuitive Android and iOS app, so you can manage your TikTok posting schedule even when on the go. Even better, Brandwatch’s feature, Vizia Reporting, lets you automate report generation to share TikTok marketing results with your clients. While there are many standalone TikTok scheduling tools, Brandwatch has made its way to the top as a one-stop-shop. It not only lets you post on TikTok but also gives you reports on how your published content is performing. The real-time, account-level metrics help you decide when to tweak your content plan. You can also use Brandwatch to compare your TikTok performance with other social media channels, like Instagram, to see which platform is more effective for your Business. Brandwatch has also introduced an AI analyst, Iris, that lets you generate smarter insights from your TikTok comments and mentions. Zambrero, an Australian QSR franchise, began in 2005, founded by Dr. Sam Prince. The brand aimed to address a gap in the market for fresh, healthy Mexican cuisine while supporting humanitarian efforts through its Plate 4 Plate program. With over 200 restaurants across Australia, New Zealand, Ireland, the US, and the UK, Zambrero required meticulous management for its vast social media presence. Managing around 200 local Facebook pages, plus national Instagram, TikTok, and Facebook accounts, Zambrero faced a fragmented “social ecosystem.” This complexity made it difficult to track and manage their social media presence efficiently. Additionally, the high volume of DMs, comments, and reviews required prompt responses to maintain customer service standards. Scheduling and posting content across these numerous pages also posed a significant challenge. Zambrero used Brandwatch to: By repositioning their social media management through a unified platform, Brandwatch helped Zambrero deliver consistent branding across social media. Here’s what Zambrero’s National Brand Manager had to say: Zambrero review of Brandwatch The all-in-one functionality of Brandwatch makes it a must-have for social media agencies managing multiple clients and platforms. Best for: Simplified content planning and scheduling with integrated post ideas and TikTok management. Loomly’s easy-to-use TikTok scheduler and content planner are just what individual creators and businesses need to stay on top of their TikTok game. The auto-posting feature is a time-saver, too. Plus, there’s no need for manual post uploading and publishing. Loomly TikTok integration Loomly eliminates the need for tool switching. You can do everything from getting inspiration to creating the first mockups and approving content in one place. The platform also offers a built-in post ideas generator, which suggests trending topics and hashtags to boost your content’s reach and engagement. Loomly is the TikTok scheduling tool of choice for many businesses because of its comprehensive abilities. The tool empowers your social media teams to create and publish relevant content in a timely manner. You can create a dedicated content calendar for each of your TikTok accounts. As a brand, this could mean creating different calendars for your regional accounts or product-specific channels. Loomly’s near-native publishing feature lets you preview your post in the native format before sending it live. You can fine-tune the post to ensure it reaches maximum engagement on TikTok. The tool also provides post optimization tips to incorporate into your content to make it more effective on TikTok. When you start using Loomly, you won’t even have to use email or any other tool for approvals either. The tool has a built-in approvals workflow. You can set up custom permissions and roles to ensure the content moves in a defined path to reach the final publishing stage. For offline collaboration, you can export the TikTok content calendar. This feature is useful for agencies who may need to present the content plan to clients or team members who do not have access to the platform. Even after the content is up, Loomly’s functionality doesn’t end. The Calendar and List View let you see the published and to-be-published content in a categorization of your choice. You can also set Urchin Tracking Module (UTM) parameters to track clicks, particularly for TikTok influencer marketing. Loomly stands out as a reliable TikTok post scheduling tool because it always does a little more than its competitors. In terms of ease of use, the platform makes content scheduling a breeze with its step-by-step post builder. There’s also a Hashtag Manager feature that helps identify the most effective hashtags to use for each post. The collaboration and approval process for TikTok post scheduling is also as simple as it gets. While the interface may look simple, it’s filled with powerful customization options that allow you to really take control of your content. With Loomly, you can also categorize your TikTok content with labels, such as “promotional” or “educational,” especially if you reuse assets later. The Library function keeps your media files and approved posts organized so you can easily find and use them again. There’s also a built-in image and video editor that allows you to make last-minute changes before you schedule your TikTok videos. You also get notifications and alerts, preventing the missing of any deadlines or important updates. It is due to these features that Lauren Doral, the creator of a street interview show called That Was Fun, started using Loomly. Lauren aimed to capture uplifting exchanges between strangers on the street. Initially, Lauren relied solely on Facebook to share her content. However, she faced the challenge of expanding her social media presence across multiple platforms without feeling overwhelmed by the administrative workload. By implementing Loomly, Lauren was able to significantly grow her social media presence, particularly on TikTok. The streamlined process allowed her to focus on creating content rather than administrative tasks, leading to a larger and more engaged community. This strategic approach not only saved her time but also contributed to consistent follower growth and improved content engagement across all platforms. Best for: Comprehensive social media management and posting content at optimal times From design tools like Canva to non-profits such as UNICEF, Sprout Social is trusted by a wide range of industries. Aside from winning the trust of reputable names like these, it has also been recognized by a number of review platforms. For example, it was named the best overall software product for 2024 by a prominent awards platform. What makes this achievement even more impressive is that it was compared across products in all software categories, not just social media management tools. As a TikTok Marketing Partner, Sprout Social is especially useful for TikTok marketing. It takes video scheduling further by not simply automating the process but also using optimal send times to ensure videos get scheduled at the best times. These send-time suggestions are based on data gathered over 16 weeks from your actual audience. Kevin Watts, President of Raincross, an award-winning online marketing agency based in California, USA, highlights the value of these scheduling suggestions. His agency regularly uses Sprout Social’s robust scheduling features to streamline content distribution across multiple platforms. For example, when they created a campaign for a client in the hospitality industry, their team used the platform to align content with peak activity periods. The result — 30% increase in engagement within the first quarter. Ronak Kothari, owner of Ronkot Design, a full-service creative and digital marketing agency based in Texas, USA, also leveraged Sprout Social’s scheduling functionality to ensure their posts get published during their audience’s most active hours. Their results generated were similar and they managed to increase the engagement rate for a fitness brand by 35% within two months. And, AQ Marketing, a digital marketing agency based in Massachusetts, USA, leveraged the same combination of scheduling and posting time suggestions to optimize Mark Tango Plumbing’s posting scheduling. Robert P. Dickey, the agency’s CEO, attributes the 40% increase in organic reach to the platform’s powerful scheduling. As for how far in advance you can schedule these posts, Sprout Social lets you schedule as far as three months in advance. Like with most TikTok scheduling tools, Sprout Social also offers an intuitive publishing calendar. Via its calendar, you can: In addition to video scheduling, it also offers the following useful features to help you with TikTok content: Via its Smart Inbox, you can keep track of all your TikTok comments. Then, to flag urgent comments, you can apply custom inbox rules. If you’re working as part of a bigger team, you can use its message approval workflows and role-based access controls. This way, you can put in place systems so that each video or message reply first gets reviewed before getting published without compromising the confidentiality of information. You can also share your calendar with clients, for example, if you want to keep them in the loop. Then, using calendar notes you can invite them to collaborate on a project and share their input too. If you don’t want to use the calendar for collaboration, it also offers a centralized content calendar that makes it easier to manage all your TikTok videos. This feature is especially useful if you post on multiple channels as you can plan your campaigns across multiple social channels from one place. In fact, after three years of using it, you can expect to have boosted productivity and team efficiency by as much as 55%, according to a Forrester Total Economic Impact™ Study commissioned by Sprout Social. What’s even more impressive is that this study found that it can deliver a return on investment (ROI) of 233%, making it a very worthwhile investment. As for its TikTok reporting capabilities, it’s just as intuitive. You’ll receive weekly performance snapshots via email that includes a direct link to your TikTok Profiles Report. This TikTok Profiles Report gives a more comprehensive overview that tracks your video views, audience growth, and engagements on a daily basis. It also compares the performance of key metrics like impressions, likes, net follower growth, etc. to the previous month. Pricing starts at $249 per seat per month when billed monthly. Best for: Comprehensive social media management with direct TikTok scheduling from desktop. Sendible is an all-in-one social media management platform, with a reliable TikTok scheduling feature, trusted by over 30k+ agencies, marketers, and brand managers for its capability to amplify brand stories across various social networks. Sendible TikTok scheduling With its recently introduced TikTok Scheduling feature, Sendible allows users to schedule and automatically post videos to TikTok Business and Personal Accounts directly from their desktop. Even though Sendible’s TikTok scheduling feature is relatively new, it comes from a company that knows what it’s doing when it comes to social media management. The tool lets you automate, approve, plan, and publish content on TikTok with ultimate ease. When you use Sendible’s TikTok scheduling tool, it’s just like posting the video yourself. You can even pre-select if you want comments, TikTok duets, and Stitches, to be allowed or not. The option is available for both personal and Business accounts. Sendible also has an AI Assist to generate engaging captions for your TikTok posts. Additionally, Sendible has a built-in analytics feature that monitors your social network profiles in the software and provides personalized suggestions for optimal posting times. The data, based on the last 30 days, shows you when your TikToks are getting the most engagement, so you can schedule posts at those times for the best results. Sendible also has a Content Library in its TikTok scheduling tool, from where you can select the right hashtag combinations to bring your posts to the spotlight. More importantly, the tool lets you eliminate third-party tools and spreadsheets from your TikTok posting pipeline. Sendible Content Library Besides hashtags, you can also select the right thumbnail for your TikTok content to improve engagement, discoverability, brand image, and click-through rate. Be it clients or top-level managers; you can rope anyone into the TikTok posting workflow with Sendible. Set up workflows that need approval before publishing so fewer mistakes are made, and the content is vetted by multiple people. It’s due to these features that agencies like The Purpose Collective use Sendible for their social media scheduling needs. The primary appeal of Sendible is the amount of time it saves. Since everything you could possibly need to make your TikTok posting strategy a success is available within the platform, you won’t need to switch between different tools and services. That’s the main reason agencies like Social Reach use Sendible. With nine team members, Social Reach realized that manual handling of its client’s social media pages was quite time-consuming. The agency knew it would need a scheduling and management tool if it wanted to increase its client base. Sendible scheduling and posting features for agencies Sendible came as a useful solution for the agency. Scott Cox, the brains behind Social Reach, said: “We have literally saved about 50% of our time previously spent on social media management by using Sendible – this is something we have tracked.“ Sendible helped Social Reach save 50% of their time previously spent on social media management. Now, brand managers spend 10 hours a month on social content for each client, freeing up time to build relationships, research trends, and find new clients. Speedie Consulting is another agency that saves 10 hours per month with Sendible’s post scheduling across 40+ social media networks, including TikTok. The UK-based online marketing agency operates as a small business. It did not have the manpower to post its content manually every day. So, Speedie Consulting was looking for a tool that would help them schedule content for their clients. Sendible came as an excellent solution. With this additional time, the agency can now manage four additional clients, increasing its revenue through its finance and insurance clientele. Speedie Consulting results Best for: Brands and agencies looking for a data-driven TikTok scheduling tool with advanced analytics and reporting features. Iconosquare is a key player among TikTok scheduling tools, providing insights and a suite of management features that cater to the analytical marketer. Its TikTok scheduling capabilities ensure your content is published on time, every time, with options for post and story scheduling. The tool has also introduced an AI caption writer to further simplify post scheduling. Like Sendible, the TikTok scheduling feature on Iconosquare is also relatively new. It lets you schedule TikTok videos and add them to the platform’s media library for later use. Even better, there’s an option for AI Captions. So you don’t have to think of a new caption every time. Just generate an AI caption for every new post you schedule. Iconosquare AI Captions Iconosquare also provides you with a hashtags list that you can use in your caption. These hashtags make your TikTok content easily discoverable on the platform. With Iconosquare, you have two options for scheduling your posts. One, you can simply set the time and date for them to go live. Two, you can choose to get an alert for the time you want to post. The latter allows you to make any last-minute changes before publishing your content. If you want to post the same content on other platforms, like Instagram, you can schedule publishing for all platforms at once. Similarly, you can pre-decide if you want to enable or disable comments, stitches, and duets. At the end of the month, you can generate a comprehensive report for your TikTok performance within Iconosquare. Iconosquare has long been used by brands and marketers for scheduling Instagram posts, and its TikTok scheduling feature only adds to its appeal. Currently, the TikTok scheduling tool is not as advanced as others we have discussed above. Still, it’s a reliable option for small businesses getting started with their TikTok accounts. All the content you post through Iconosquare gets saved in your media library. You can download these assets from OneDrive, Dropbox, or your computer. If there’s a need to repurpose content, you now have a repository to go back to. Iconosquare media library What makes Iconosquare even better is that it has a mobile app. The TikTok scheduling feature is available on the app, which is quite convenient for on-the-go scheduling and publishing. Another attribute of Iconosquare we found useful is the AI Content Inspiration feature. You simply have to describe the content objective and the reputation you’re going for. Iconosquare’s AI will then suggest content ideas for your TikTok account. The presence of this inspiration feature in your TikTok scheduling tool means you can brainstorm ideas for the next content while you’re scheduling the current one. Such versatility is likely why brands as big as Gymshark use Iconosquare for their TikTok posting and scheduling. Gymshark has a team of ten social media professionals who handle different aspects of the brand’s online presence, such as influencer management and organic content posting. The company was looking for a tool that brings all its social media team members in the same place and allows them to work in sync. Within a few weeks of using Iconosquare, the company was able to see results. Their per post engagement spiked by 30%. Plus, they saw a 50% follower growth across social media platforms. According to Rebecca Shipton, the social media executive at Gymshark, the all-in-one tool “has facilitated me in planning for both short-term and long-term activity for our 3 Gymshark Instagram accounts when it comes to the execution of campaigns, events coverage and product launches.” Best for: All-in-one mobile content creation, scheduling, and performance analysis on TikTok and other platforms. Crowdfire is a social media management tool that offers TikTok scheduling, listening, and analytics features. Like all other tools we’ve discussed, you can use Crowdfire to schedule posts on TikTok. Crowdfire TikTok posting and scheduling The tool is especially helpful if you need to publish the same content on multiple platforms. You can schedule content for Instagram, Pinterest, Facebook, and LinkedIn from Crowdfire, too. The Preview feature is a notable offering of Crowdfire, as it lets you view your scheduled posts before they go live on TikTok. It’s important to ensure all your content is tailored for the social media platform where you’re publishing it. With this feature, you can easily make any necessary edits or adjustments to your post before it’s officially published. Also, the tool’s Compose Box lets you generate captions with AI and customize them for individual TikTok or other social media accounts. Crowdfire’s Best Time feature suggests the best time to post content on TikTok based on the content you’ve posted on the platform previously. The tool also monitors the online activity of your followers to recommend the most optimal time. Crowdfire best time to post The Brain Driver, a neurological stimulation product provider, uses Crowdfire for this very purpose. Alex, the founder of the brand, uses Best Time to ensure that the brand’s TikTok posts receive maximum engagement from their target audience. The brand’s social media team also uses Calendar View to plan social media content. Crowdfire’s Calendar View is a visual representation of your social media content schedule. It shows you all your scheduled posts in a calendar format, which makes it easier to plan and organize your content strategy for TikTok. Crowdfire claims that you can find ”everything you need under one roof” with its social media management platform. That’s part of the reason why the platform has become so popular among TikTok influencers and brands. For example, while most other tools only focus on video scheduling, Crowdfire also has features for TikTok image posts. With the tool’s built-in image search, it has become super-easy to search for stunning images for TikTok image posts. It also offers some unique features, such as the Queue Meter. It’s a proprietary tool that shows you if there’s enough content scheduled for the whole week. The Queue Meter indicates if you need to schedule more content or if you have too much already. You can see all the TikTok posts that will be published this upcoming week. The score is between 0 and 100, with 100 indicating sufficient content. Coupled with all the features mentioned above, Crowdfire becomes a comprehensive solution for brands like Games For Love. For example, the company uses Crowdfire to create content outlines for its content on different platforms, including TikTok. According to Alec Weesner, marketing coordinator at Games for Love, it would take 4x the time to post individually on each social media platform. With Crowdfire, the company has been able to handle posting smoothly. Plus, the analytics features have made social media strategy adjustment a breeze. Games for Love review of Crowdfire Best for: Collaborative social media content planning, management, and approval from one unified dashboard. Planable is a cloud-based social media collaboration and approval tool. Social media marketing teams, agencies, and freelancers can use Planable for faster content planning, management, and approval. From one dashboard, influencers and marketing teams can monitor and review their content calendar efficiently. There’s no need to use other programs for content optimization because Planable’s diverse tool kit offers almost every function you require. Planable is easy and fun to use, especially if you’re working in a team. The drag-and-drop features make for easy management of your calendar. The Planable free plan is good for up to 50 social posts. Paid plans start at a monthly price of $13 per user. Best for: Medium to large-sized companies seeking a robust and intuitive TikTok scheduling tool with comprehensive social media management capabilities. Agorapulse stands out in the realm of TikTok Scheduling Tools with its direct scheduling feature, allowing you to maintain a dynamic presence on TikTok with ease. Designed for businesses that prioritize efficiency, Agorapulse enables you to queue posts and engage with your audience—all from a single dashboard. Its user-friendly interface simplifies the complexities of social media management, making it an excellent choice for companies that require a tool that can keep pace with the fast-moving TikTok landscape. With Agorapulse, you can seamlessly integrate your TikTok marketing strategy with other social platforms, ensuring a unified approach to your social media campaigns. The platform’s analytics capabilities allow you to track your success and refine your tactics, making it a powerful ally in the quest for social media impact. Agorapulse offers four plans, starting with Standard at $49/month to Advanced at $3119/month, with custom solutions for larger organizations. Best for: Centralized scheduling and collaborative feedback on TikTok content. HeyOrca has direct integrations with a number of social media platforms, including TikTok, allowing you to schedule and approve your posts conveniently from one place. All you need to do is upload a video from your media library and their tool will show you what your TikTok post will look like. If you’re working as part of a bigger team or using it to manage clients’ social media content, it also makes collaboration easy. You can create a shareable link and your clients and team members will be able to leave their feedback and give final approval. HeyOrca offers a free 14-day trial. Paid plans start at $59 per month per calendar. Best for: Multi-platform content management with an emphasis on driving website traffic through the TikTok link-in-bio feature. Later is a robust social media management tool, supporting content creation and management for Twitter, Instagram, Pinterest, LinkedIn, and TikTok. Later’s TikTok Scheduling tool helps influencers and marketers create the popular link in bio feature. This link in bio tool comes in handy in driving traffic to your website or other social profiles. You can also monitor and track user engagement, activity, and impressions to know which content and platform offer you the most interaction from your target audience. Later offers a free plan with limited features. Paid plans start at $16.67/month (billed yearly). Best for: Straightforward content scheduling on TikTok without the bells and whistles. TikTok Scheduler is a mobile application developed to help content creators publish content efficiently. Relatively new in the market, TikTok Scheduler comes with a straightforward approach to optimizing TikTok content. At present, the platform’s functions simply revolve around scheduling TikTok videos ahead of time. TikTok Scheduler lacks most optimization features that other social media marketing and management tools have. Nonetheless, this app is a great choice for busy TikTok content creators. If you only need assistance in sticking to a regular schedule, TikTok Scheduler can do that for you. TikTok Scheduler is free. Best for: Officially recognized TikTok management with omni-platform campaigns and deep analytics. Vista Social is a great social media management tool. TikTok officially recognized Vista Social as the first-ever fully-approved management app for optimized content creation on TikTok. Vista Social boasts a comprehensive set of features. Managing multiple accounts is a breeze with this tool, especially with no separate apps to install. TikTok influencers and marketers can make the most out of Vista Social’s TikTok Direct Publishing. Manage your omni-platform campaigns, analyze performance with TikTok analytics, and learn more about your audience’s activity on social media. Vista Social offers a free plan, supporting up to 3 social accounts. The Pro plan is priced at $15 with 5 profiles and 3 users when billed per month. Best for: Streamlined social media management tailored for small teams and emerging agencies. SocialPilot is a comprehensive social media management tool most suitable for small teams or an emerging agency. It comes with an extensive toolkit of solutions for a more efficient social media marketing experience. SocialPilot supports post scheduling for TikTok. Its mobile app will notify you if it’s time to share another post with your audience. SocialPilot pricing starts at $30/month ($25/month if paid annually). Best for: Streamlining and enhancing content exposure and engagement on TikTok with multi-platform support. Buffer stands out as a quintessential TikTok scheduler, emphasizing ease-of-use and integrated tools that streamline content creation, scheduling, and publishing. With Buffer, you can take charge of your TikTok presence by planning and scheduling posts in advance, ensuring that you maintain consistency, which is crucial for growing an audience. It caters not only to TikTok but also provides scheduling for platforms like Instagram, Twitter, Facebook, LinkedIn, and Pinterest, making it a versatile tool for your social media toolkit. Its unique ‘link in bio’ tool elevates the TikTok experience, enabling users to drive more traffic by creating an attractive mobile-friendly landing page. This caters to TikTok’s one-link bio limitation, allowing creators to share multiple links efficiently. Ranges from a free tier, with paid plans starting at $6/monthly for Essentials and going up to $120/monthly for the Agency package. Best for: Effective video marketing and collaboration with a rich suite of TikTok-focused features. Social Champ is a compelling TikTok scheduling tool that zeroes in on video content, allowing creators and businesses to maximize their impact. The platform provides comprehensive video marketing capabilities, enabling users to post viral videos, track their performance, and integrate multiple videos seamlessly. With direct video posting features and bulk upload options, Social Champ reduces the hassle of frequent posting. Collaboration is another of Social Champ’s strengths. It offers team collaboration features, ensuring everyone is aligned without the need to share account credentials. By setting roles like admin, editor, and author, it brings clarity to team-based tasks. Begins with a free tier. Paid plans start at $26/monthly for the Champion plan, with custom pricing for Agency requirements.1. Brandwatch Social Media Management
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2. Loomly
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3. Sprout Social
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4. Sendible
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5. Iconosquare
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6. Crowdfire
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7. Planable
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8. Agorapulse
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9. HeyOrca
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10. Later
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11. TikTok Scheduler
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12. Vista Social
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13. SocialPilot
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14. Buffer
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15. Social Champ
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What Is TikTok?
TikTok is a social video-sharing platform where users watch, share, and engage with vertical short-form videos. The platform has connected millions of users worldwide, making it one of the fastest-growing social media apps in recent years.
Key features of TikTok
Some notable features of the platform include:
- The ability to add sound effects, filters, and stickers to videos
- A 'For You' page that recommends personalized content based on user's interests and viewing habits
- In-app challenges, dances, and trends that encourage users to participate
- A Shop tab where users can discover and purchase products
- Duets, which allow users to collaborate and create videos with another user's content
- Stitches, which let users add segments of another user's video into their own
- A variety of editing tools and effects to enhance videos
- A vast library of popular songs and sound bites for users to incorporate into their videos
TikTok is regularly coming out with new features and updates to grow its platform. Due to these advancements, the platform has become important to brand marketing strategies, content creation, and pop culture as a whole
TikTok by the Numbers
The number of TikTok downloads has increased significantly since the platform's release. In the last quarter of 2023, the social media platform was downloaded 232 million times.
With the introduction of TikTok Shop, consumer spending on the platform has also increased. In 2023, $3.8 billion was spent on the app, and this number is expected to grow as TikTok continues to expand its eCommerce capabilities.
Content creators and influencers enjoy a strong presence on TikTok, with the top creators having millions of followers and views on their videos. The popularity and reach of these influencers have made them valuable partners for brands looking to tap into the platform's large audience.
You can find more TikTok statistics in our guide here.
TikTok for Influencers and Marketers
One of the biggest reasons brands and influencers are attracted to TikTok is because of the potential to go viral.
Despite the complex algorithm of TikTok, it’s evidently clear that content is more likely to go viral on TikTok compared to other social media platforms like Instagram or Facebook. And, lest you think TikTok is just a replacement for Vine, take a closer look at what TikTok offers.
Music
TikTok includes a database of sounds, including those shared by other users, that are accessible prior to filming and play as you’re recording. Most trends and viral challenges are associated with specific audio clips. Be it a character’s line from a movie, a chorus from an old song, or an odd remix of two starkly different genres, music is pivotal to a content creator’s success on TikTok.
Personalization
TikTok’s algorithm is a bit of mystery, but what we do know is that it uses AI to recommend videos based on what you’ve watched and liked in the past. Similar or related videos then show up on the For You page to keep you in the loop on content that you’re most likely interested in.
Diverse Content Creation Tools
TikTok has a pretty extensive set of pre- and post-recording tools that make it easy to film and edit in-app. Voice effects, camera filters, and closed captions are just some of the most commonly used tools in TikTok.
Duets
Using the Duets feature, content creators on TikTok can air their sentiments or share their reactions to another user’s video side-by-side. To get started with TikTok, here’s our beginner-friendly guide on TikTok marketing.
Making Money on TikTok
Want to learn how to make money as an influencer on TikTok? We’ve created a TikTok influencer engagement and earnings calculator to help you.
Our TikTok Money Calculator lets you calculate your estimated earnings from your TikTok account. The TikTok Money Calculator isn’t an official TikTok tool. We created this tool to help influencers find out their earning potential. It’s the perfect tool to help you negotiate rates for endorsing a product or service on the platform.
How to Schedule TikTok Posts With Loomly
While any of these TikTok scheduling tools can help you schedule and manage your TikTok content, we’re going to take a closer look at how to schedule TikTok posts with Loomly to give you an idea of how these tools work.
Step 1. Connect TikTok to Loomly
Start by going to the Social Accounts tab of your calendar settings page.
Click on the Connect button in the TikTok row:
You’ll be prompted to enter your TikTok username for the account that you want to connect to Loomly.
Enter your TikTok username and click Connect Account.
Step 2. Build Your TikTok Post
Now it’s time to create a new TikTok post.
Once you’ve successfully connected your TikTok account to Loomly, go to your account dashboard and click New Post at the top right of the page.
In the screen that pops up, choose the calendar you want to use from the dropdown and click Build Post.
On the left side of the Build New Post screen, you’ll see Loomly Inspiration and Loomly Ideas. These are content ideas that Loomly provides for you if you’d like to use them.
On the right side of the Build New Post screen is where you’ll set the scheduled date and time for your TikTok post, as well as a descriptive subject for use within Loomly, and labels that help you classify and identify your posts.
Click Next once you have your TikTok scheduling basics set.
Your next step is to choose the social media platforms you want to share your content to.
Choose TikTok and click Next.
Now it’s time to set your message using text, links, and relevant hashtags. Then, you can choose media files common to all channels available in Loomly. In the next step, you’ll be able to customize your post for each specific channel and add @mentions.
Once you’ve defined the base content for your social accounts, you’ll be able to preview and adjust the TikTok version in the fine-tuning panel.
Pro Tip: Hashtags are a great way to get your content noticed by the right people. If you’re stuck for ideas, check out our handy TikTok hashtag generator.
Loomly includes TikTok post optimization tips at the bottom of the Fine-tune section:
Click Next once you’re done with fine-tuning your TikTok content.
Here’s where you can create your final TikTok post. You have multiple options:
- Save as draft. Save your post as a draft so you can return to it later for editing.
- Submit for approval. If you have collaborators, submit your post for approval to mark it as ready for review.
- Schedule. If your post doesn't need approval or has already been approved, schedule it. Loomly will natively publish it at the scheduled date & time for you.
- Publish Now. Ready to publish your post right now? Select this option to have Loomly publish it immediately for you.
Go ahead and click on Schedule.
Congratulations! You just scheduled your first TikTok post using Loomly’s TikTok scheduling tools.
Step 3. Publish Your TikTok Post
TikTok publishing via Loomly has to be done manually through the Loomly iOS or Android apps.
You’ll get a push notification via the app to publish your TikTok post at the right time. You’ll also get an email reminder that includes the copy and media from your scheduled TikTok post.
You can set up your notification settings to notify you via email, an app push notification, Slack, or Microsoft Teams.
When you receive the notification you’ll be able to open the post in the Loomly app on your smartphone and share it to TikTok.
Clicking on Publish to TikTok will open your post in the TikTok mobile app so you can easily publish your post. Your video or photos will be loaded automatically.
The copy of your post will be automatically saved to the clipboard of your smartphone, so you can paste the copy directly into your TikTok post.
Then, just click Post
And that’s it! You’ve published your scheduled TikTok post using Loomly’s TikTok scheduling tools.
Step 4. Monitor Your TikTok Post Performance
Loomly’s analytics lets you measure your post’s real-time performance once they’ve been published. This makes it easy to see at a glance the topics and content types your audience likes most so you can provide more of that content.
Loomly analytics includes:
- Account, post, and URL metrics
- Data filtering and time period comparison
- Analytics for all posts, not just those published using Loomly
What Is the Best TikTok Scheduling Tool?
Scheduling your TikTok posts is crucial for streamlining your influencer and marketing efforts on the platform.
Ultimately, the best TikTok scheduling tool for you is the one that has the features you need and is easy to use. Plus, if you can manage all of your social media content from a single platform, that makes it even better. While TikTok Scheduler is free, it really is a one-trick pony. Meaning, you can only schedule TikTok posts with the tool. I recommend choosing a platform like Brandwatch or Loomly that lets you create, schedule, publish, collaborate, and monitor your performance across social media platforms. While any of the TikTok scheduling tools covered in this article can help automate your TikTok marketing, I have found that these stand out as the best options.
Frequently Asked Questions
Is TikTok popular?
TikTok is one of the most popular social media platforms with over 1 billion monthly active users. Over the years, TikTok has surpassed Telegram, Reddit, X, Snapchat, and Pinterest in terms of monthly active users. The app has also been downloaded over 4.1 billion times.
Which other TikTok tools can businesses use for success on the platform?
At Influencer Marketing Hub, we’ve researched and tested a number of TikTok tools, including those for marketing, finding influencers, managing talent, running ads, and more. Here are some of our curated lists:
What are the best TikTok scheduling tools?
Here are the best TikTok scheduling tools based on our in-depth analysis and testing:
|
Tool |
Best For | Supported Platforms | Pricing | Free Trial |
| Sprout Social | Brands and agencies of all sizes | TikTok, Instagram, Facebook, Twitter, YouTube, X, Pintetest, Threads | From $199 |
30 days |
|
Brandwatch |
Mid to large-sized businesses | TikTok, Instagram, Facebook, Twitter, YouTube | On request | Free demo |
| Loomly | Creators, brands, agencies, and marketing teams | Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube, Google Business Profile, TikTok, Snapchat | From $32 |
15 days |
|
Sendible |
Businesses and agencies of all sizes | X, Facebook, Instagram, YouTube, LinkedIn, Google My Business | From $25 | 14 days |
| Agorapulse | Mid-sized agencies and businesses | Instagram, Facebook, YouTube, TikTok, X, LinkedIn | From $49 |
30 days |
|
Planable |
Brand or agency of any size | Facebook, Instagram, LinkedIn, TikTok, X, YouTube | From $11 |
Free plan (50 posts) |
Which additional features do TikTok scheduling tools offer?
Most TikTok scheduling tools also offer some additional features.
|
Tools |
Additional Features |
| Sprout Social |
Collaborative content calendar, message drafting, paid promotions, image and video editing, content suggestions, location tagging, campaign tagging |
|
Brandwatch |
Reels and Stories scheduling, DM replies, community engagement, social media analytics, team collaboration |
| Loomly |
Post optimization tips, content calendar exporting, Slack and Microsoft Teams notifications, custom permissions, real-time collaboration |
|
Sendible |
Content schedule visualization, image optimization, campaign planning, Canva plugin |
|
Agorapulse |
Post preview and customization, comments management, audience analysis, team collaboration |
| Planable |
Social media management, analytics, marketing calendar integration, agency workflows |
Can I schedule videos within TikTok?
TikTok's Video Scheduler allows content creators to schedule their videos ahead of time so that they can be published on a specific date and time. However, you'll need a Creator Account or Business Account to use this feature. Here's how to schedule your post up to 10 days in advance:
- Log in to your TikTok account through the web browser.
- Upload your video.
- Toggle the schedule button.
- Select the date and time for the post to go up.
- Click ''Schedule'' to confirm.
You will see the scheduled post alongside the drafts.
Are TikTok scheduling tools free?
TikTok's built-in scheduling tool is completely free to use. However, third-party scheduling tools are usually paid since they also offer other features like video editing, post optimization, multiple account management, analytics, and AI assistance.
What features should I look for in a TikTok scheduling tool?
The TikTok scheduling tool should have the following standard features: an intuitive scheduler, content calendar view, detailed analytics, and multiple account management. If you run business accounts on multiple social media platforms, look for a tool that's not just TikTok-specific but also supports scheduling and managing posts on other platforms.
Is it safe to use third-party scheduling tools for TikTok?
TikTok scheduling tools are generally safe. However, you should check that the tool you select complies with TikTok's terms of service and privacy policy. We recommend using tools that are widely used and trusted.
Do scheduled posts get fewer views?
No, there's no evidence to suggest that scheduled posts get fewer views compared to manually posted videos. In fact, scheduling your posts can make sure they are published at the optimal time when your audience is most active, potentially leading to more views and engagement.
Can I schedule posts for multiple TikTok accounts?
Most third-party scheduling tools for TikTok let you schedule posts for multiple accounts. Enterprises and agencies can use this feature to manage multiple accounts for different locations or clients.
Does TikTok penalize scheduled posts?
TikTok does not penalize or restrict posts that are scheduled through third-party tools. As long as the content complies with TikTok's community guidelines and is not deemed inappropriate, it will be published as normal. Agorapulse ran a test with Instagram and found no difference in reach between scheduled and manually posted posts. The same is likely to apply to TikTok.
