If your target audience is mostly Generation Z and younger millennials, creating a presence on TikTok is a smart strategy. In 2024, TikTok is the platform on which users spend the most time, with 53.8 minutes a day. The second next, YouTube, has an average time of 48.7 minutes. TikTok's growth as a platform and a marketing channel is further underscored by the fact that it was the highest-grossing app last year.
Therefore, it makes perfect sense for aspiring marketers and influencers to seize the opportunity and start their TikTok journey. But success on the app isn't possible if you're not tracking your growth. After all, how would you know which content piece your audience prefers? For that, you can use TikTok analytics tools. With both free and paid options available, we will present a list of the 17 best tools to try in 2024.
As TikTok is still relatively new, we expect this list will only grow as more social media analytics tools add TikTok to its plans.
What Are TikTok Analytics Tools?
TikTok analytics tools are essential for users and brands looking to optimize their content strategy on the platform. These tools provide insights into performance metrics, audience engagement, and content trends, enabling users to make data-driven decisions. These tools are essential to gauging the effectiveness of your marketing strategy, content plans, influencer collaborations, and more.
These tools provide metrics such as likes, shares, and comments, to understand audience interaction, with engagement often being prioritized over mere view counts. Essentially, TikTok analytics tools hold the key to succeeding on the platform.
Top TikTok Analytics Tools for 2024
1. Brandwatch Consumer Intelligence
Brandwatch stands out as a premier platform for understanding and engaging with your customers at the speed of social. By combining consumer intelligence with social media management, Brandwatch helps you react to trends, collaborate on data-driven content, protect your brand from threats, and manage your social media channels with ease.
Comprehensive TikTok Analytics
Brandwatch provides an extensive suite of TikTok analytics designed to give you a deep understanding of your performance on the platform. Whether you’re analyzing specific campaigns or seeking an overview of your TikTok efforts, Brandwatch has you covered.
The tool allows you to measure your performance across multiple channels, providing real-time reporting on posts and account-level metrics. This enables you to easily compare your TikTok performance with other social media channels, offering a holistic view of your social media strategy.
Source: Brandwatch
One of the standout features is the ability to schedule and share customizable TikTok reports with key stakeholders. This eliminates the need for manual reports and patched-up screenshots, ensuring your performance data is presented clearly and professionally.
The reports cover essential metrics such as followers, engagements, reach, and social share of voice, helping you prove the value of your TikTok efforts to stakeholders and refine your strategy based on data-driven insights.
Streamlined Social Engagement
Engaging with your TikTok community is made effortless with Brandwatch’s social inbox, which keeps track of all incoming comments. You can respond to comments in real-time or assign them to team members, facilitating efficient collaboration.
Source: Brandwatch
Internal notes and templates further streamline the process, ensuring that no comment goes unread and that your brand maintains a strong connection with its audience. This level of interaction helps build deeper connections with your customers, fostering loyalty and engagement.
2. Loomly
Loomly is an easy-to-use social media management platform that empowers you to craft and schedule posts, track analytics, and manage a unified social inbox across all your social media channels. With an intuitive interface, built-in collaboration tools, and top-notch customer support, Loomly is perfect for brands, agencies, freelancers, creators, and small business owners alike.
Comprehensive TikTok Analytics Tracking
Loomly provides a robust analytics suite that offers in-depth insights into your TikTok performance. You can track key metrics such as video views, engagement rates, and follower growth over various time frames, including the last 7 days, 28 days, or custom periods.
Source: Loomly
This flexibility allows you to monitor your performance trends and make data-driven decisions to enhance your content strategy. The platform’s data storytelling capabilities enable you to compare these metrics against your business goals, ensuring that you’re not just looking at numbers but interpreting them in a way that drives actionable insights.
One of the standout features of Loomly’s analytics is its ability to measure the effectiveness of your content. You can see how different types of posts perform, identify top-performing videos, and understand what resonates with your audience. This level of detail helps you refine your content pillars—whether they are educational, inspirational, or entertaining—to maximize your reach and engagement on TikTok.
Seamless Content Scheduling and Performance Reporting
Loomly makes it easy to stay consistent with your TikTok posting schedule, which is crucial for success. The platform allows you to set your preferred publishing schedule with the scheduling slot feature, ensuring you maintain a regular posting cadence. Consistency is key on TikTok, and Loomly’s tools help you achieve this without the hassle of manual scheduling.
Additionally, Loomly offers a unique content inspiration feature that provides daily prompts based on top-performing content, Twitter trends, custom RSS feeds, and important marketing dates.
Source: Loomly
This ensures you never run out of fresh ideas and can continuously produce engaging content for your audience. Once your posts are live, Loomly’s custom approval workflow allows team members or clients to review and approve content, streamlining the collaboration process.
After publishing, measuring your success is straightforward with Loomly’s TikTok business suite. The platform allows you to generate comprehensive performance reports, which can be customized to include all relevant metrics. These reports are invaluable for presenting your social media efforts to stakeholders and adjusting your strategy as needed.
3. Sendible
Sendible is your ultimate partner for effective social media marketing, empowering individuals, agencies, brands, and small businesses to engage with their audience across multiple channels effortlessly.
With the ability to create, schedule, publish, and analyze content, Sendible ensures you can optimize your social media strategy seamlessly.
In-Depth TikTok Analytics
Sendible provides comprehensive TikTok analytics that offer valuable insights into your performance on the platform. The tool allows you to track critical metrics such as video views, engagement rates, follower growth, and more.
With the ability to generate in-depth reports, you can easily monitor your progress and understand what resonates with your audience. These reports are essential for making data-driven decisions and fine-tuning your content strategy to maximize reach and engagement.
Source: Sendible
One of the standout features is the Engagement Report, which consolidates data across all your social channels, giving you a holistic view of your brand’s combined audience and post engagements.
This feature is particularly useful for identifying trends and patterns, helping you optimize your content for better performance. Additionally, Sendible’s analytics tool enables you to identify optimal posting times, your most engaged followers, and your top-performing posts, ensuring you can create even more compelling content that drives engagement.
Seamless Reporting and Collaboration
Sendible excels in its reporting capabilities, making it easy to keep clients and stakeholders informed about your social media performance. The platform offers both pre-built and custom reporting options, allowing you to generate presentation-ready reports tailored to each client’s needs. With over 200 modules to explore, you can create branded reports that highlight the metrics that matter most to your business.
Source: Sendible
The automated reporting feature is a significant time-saver, allowing you to send reports to key stakeholders, team members, and clients on a daily, weekly, or monthly basis. This streamlines your reporting process and ensures everyone stays updated on your social media success.
The drag-and-drop report builder makes it simple to customize reports, ensuring they are presentation-ready and tailored to showcase the value of your social media efforts effectively.
4. Brand24
Brand24 is an award-winning app that helps you track and engage with people talking about your company. Trusted by thousands of brands, including Intel, Samsung, and Carlsberg, Brand24 provides a reliable, easy-to-use, and affordable solution for tracking and engaging in online conversations relevant to your business.
Source: Brand24
Comprehensive TikTok Analytics
Brand24 offers robust TikTok analytics that allows you to monitor and analyze online conversations about your brand, products, and competitors. The platform provides real-time tracking of mentions and key metrics, giving you an immediate understanding of your brand’s performance on TikTok. You can analyze your TikTok content’s reach, engagement, and sentiment, ensuring you have a clear picture of how your audience is interacting with your posts.
Source: Brand24
One of the standout features is the ability to generate detailed reports that summarize your TikTok analytics. These reports can be customized to focus on the metrics that matter most to your business, making it easy to share insights with your team or clients.
With Brand24, you can also compare your performance against competitors, helping you stay ahead in the market. The platform’s user-friendly dashboard provides a visual representation of your data, making it easy to interpret and act upon.
Streamlined Engagement and Reporting
Engaging with your TikTok audience is crucial for building a strong online presence, and Brand24 makes this process seamless. The platform’s social listening tool allows you to track all mentions of your brand across TikTok, ensuring you never miss an important comment or conversation. You can respond to comments in real-time, fostering a more interactive and engaging relationship with your followers.
Brand24’s reporting capabilities are another significant advantage. You can create automated reports that provide a comprehensive overview of your TikTok performance. These reports can be scheduled to be sent to key stakeholders, keeping everyone in the loop without the need for manual updates.
5. Iconosquare
Iconosquare is a leading analytics and social media management suite for Instagram, Facebook, Twitter, LinkedIn, and TikTok. With over 10,000 users worldwide, Iconosquare delivers advanced analytics to social media managers, businesses, agencies, and influencers.
Source: Iconosquare
Comprehensive TikTok Analytics
Iconosquare offers a powerful suite of TikTok analytics tools that give you deep insights into your profile’s performance. With a Pro account, you can monitor your audience and content effectiveness, tracking essential metrics such as video views, follower growth, and engagement rates.
The analytics dashboard is divided into three main categories: Profile Overview, Content Insights, and Followers Insights.
Source: Iconosquare
The Profile Overview section provides a summary of your TikTok profile’s overall performance, including total video views, profile views, and follower count over customizable date ranges (7 or 28 days).
This allows you to see how your profile is trending and which content drives the most traffic. In the Content Insights section, you can analyze the performance of individual videos, identifying which posts are most popular and engaging.
The Followers Insights tab helps you understand your audience demographics, including follower count, gender breakdown, and top territories. You can also see when your followers are most active, which is crucial for timing your posts to maximize engagement. Additionally, you can view the videos and sounds your followers engage with, providing inspiration for future content.
Streamlined Reporting and Engagement
Iconosquare excels in its reporting capabilities, making it easy to keep track of your TikTok performance and share insights with your team or clients. The platform allows you to generate detailed, customizable reports that focus on the metrics most relevant to your goals.
Source: Iconosquare
You can build presentation-ready reports tailored to your needs using Iconosquare’s drag-and-drop report builder. This feature is invaluable for agencies and businesses needing to demonstrate the value of their TikTok efforts to clients or upper management.
6. PromoRepublic
PromoRepublic’s TikTok Analytics Tools offer a detailed and customizable approach to understanding your social media performance, with a particular emphasis on TikTok. The platform provides insightful reports on content reach and engagement, enabling you to pinpoint performance gaps and adjust your strategy for maximum impact.
PromoRepublic’s toolset is designed to cater to the unique needs of marketers and diverse clients, offering scalable solutions that adapt to your business’s growth.
Starting at $49 per month for small businesses, PromoRepublic presents an affordable entry into TikTok analytics, with the potential for custom solutions for larger operations.
Key features:
- Customizable reporting for a detailed analysis of TikTok performance across multiple locations
- Post-performance insights to track engagement
- An intuitive interface that simplifies the analytics process
- Google Business Profile integration
7. YouScan
YouScan is a social media AI tool. But it goes well beyond the usual metrics from other tools; YouScan monitors thumbnail content, trends, post description, and visual analysis.
For visual analysis specifically, the AI powered platform has the ability to present data on scenes, demographics, logos, and activities. These have not yet been incorporated in most metrics out there, and they can give much-needed social listening insight for your marketing strategy.
Detailed pricing is available upon request, but YouScan could be worth the investment if you want to strengthen branding reputation, analyze your marketing campaigns, trace trends and viral content, and find the right influencers.
8. Storyclash
With Storyclash, you can keep track of your brand, influencer campaigns, and competitors on the platform. Similarly to TrendTok, you can also use Storyclash to discover what is currently trending. The advantage of this feature is that it can help you to improve your marketing strategy. By browsing through thousands of trending videos, you can get countless content ideas to include in your next campaign.
They offer three pricing options, Starter, Pro, and Enterprise.
Key features:
- Benchmarking your brand against its competitors in the industry
- Reports of your influencer campaigns
- Finding brand mentions on TikTok
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Library, Campaign Reporting, Product/Gifting Tools, Fake Follower/Fraud Detection, Social Listening, Competitor Research,
Channels: Instagram, Tiktok, Youtube, Facebook & Twitter
9. TrendTok
The TrendTok app helps influencers to track, identify, and forecast TikTok trends by location, category and location. This information can help you to take advantage of upcoming trends earlier so that you can create viral videos and, ultimately, get more followers organically. Thanks to the use of artificial intelligence, the trend suggestions are also personalized for you. You can then save your favorite trends so you can easily keep tabs on how these perform.
Key features:
- Analytics on new, rising, and falling trends
- Trend prediction with the help of AI
- Personalized trend suggestions
10. Popsters
With Popsters, you can compare and evaluate the efficiency of your TikTok posts. For example, you can check which type of posts are the most popular among your target audience or evaluate performance indicators like the time of posting or hashtags included.
Its pricing works a bit differently than most other tools. Instead of basing its pricing on the features included, the pricing of its plans is based on the period of historical data that is available. Popsters offers 30-day access for only $9.99, while for a year’s access you will have to pay a once-off special price of $49.99. All the plans are for only one user and one social network.
Key features:
- Sorting of posts
- Filtering of posts
- Exporting to XLSX, PPTX, PDF
- Statistics of activity in graphs
11. Pentos
Pentos basically offers two features: monitoring and analytics. As this article is about analytics, we will focus only on the latter feature. With the analytics feature, you can keep track of your organic activation campaigns and unlock comprehensive performance data for profiles, posts, hashtags, and songs. Using these valuable metrics for videos, songs, and hashtags, you can engage new users to grow your audience.
Key features:
- Song analytics
- Video analytics
- Profile analytics
- Hashtags analytics
- Weekly performance reports
- Export data as CSV or PDF
- Data sorting
12. Quintly
Founded in 2010 as a tool simply to compare Facebook pages, it has evolved to a tool that is used by 100,000 users, including the likes of Neil Patel, the co-founder of Crazy Egg, Adobe, and Warner Bros.
It is especially popular among social media managers, brands, and marketing agencies as it offers an easy-to-read dashboard that you can share with clients and company executives. It also offers powerful reporting that allows you to convert your analytics into recurring, automated reports to which you can add notes.
It offers only custom plans, with the cheapest plan starting at $345 per month. So, you will have to reach out to Quintly for more detailed pricing information.
Key features:
- Over 400 metrics
- Automated reports
- Following and followers count
13. Exolyt
While some of the other platforms offer analytics for other social media platforms like Instagram as well, Exolyt is solely focused on TikTok. Aimed at agencies, influencers, content creators, and marketers, you can use it to track statistics, view analytics, and get a better understanding of engagement.
One of its most useful features is that you can compare two TikTok profiles side by side. Not only can you find out basic information like which influencer has a bigger following, but also which influencer has more engagement.
Exolyt offers three pricing plans, Influencer, Agency, and Enterprise. For more advanced analytics and access to more features, you can sign up for its Agency plan that is about $199 per month.
Key features:
- Video statistics
- Profile growth and statistics
- Competitor comparison
- Daily progress tracking
14. Socialinsider
While Socialinsider is one of the most powerful Instagram marketing tools, it can also be used for TikTok analytics. Aimed at digital agencies, it makes it easy to track and measure your influencer network or simply to get a quick overview of how your different marketing campaigns are doing. All in all, it is one of the best comprehensive social media tools for analytics.
Similarly to Exolyt, you can create side-by-side comparisons to work out which influencers boast the best engagement. What’s more, you can also use it to create side-by-side comparisons of your competitors to get better insight into how you are stacking up.
With regards to its pricing, it is not one of the cheapest tools. Its cheapest plan starts at $83 per month. If you are an agency with more needs, you can check out its Agency plan for $166 per month, or if you are huge company that’s looking to get strategic insights, Enterprise would be perfect for you.
Key features:
- Key metrics like average engagement, average engagement rate per post, and followers growth
- Profile statistics
- Top hashtags
- Competitor analytics
- Branded reports
- Ads analytics
15. Melody Socials
Melody Socials was born after the two founders spent hundreds of hours searching for influencers. They hated the process so much that they decided to create a tool to automate this search. While not a true analytics tool in the sense of the word, it does rely on data to automate how you search through recommended profiles on TikTok.
A word of warning, it is not cheap. The cheapest plan costs a whopping $199 per month. If you want to search by sounds and have the ability to schedule searches to run one after the other, you will need to sign up for the Agency plan ($349 per month) or the Platform plan ($699 per month).
16. TikBuddy
TikBuddy is an extension that integrates directly with TikTok. It’s a tool focused solely on TikTok and short-video analytics to bolster marketing initiatives on the social media app. TikBuddy is able to collect open data, filter, arrange and reconstruct the raw data, and create useful analytics for TikTok creators.
The extension enables you to view any TikTok stats, access them in real-time, and look at any creator data through their metrics. It can be a tool to edge out competitors.
Features:
- Access to pertinent industry insights from expert interviews and research
- Analytics and account management (e.g., global and country creator score, creator stats, and other metrics)
- Video and music stats
- Hashtag analysis
- Influencer marketing with pre- to post-campaign feedback
17. Analisa
While Analisa is still relatively new (it was launched in 2019), it is already empowering brands in more than 57 countries. Powered by artificial intelligence, it is aimed at influencers, brand marketers, media publishers, and agencies. With Analisa, you will get access to raw data, such as the number of likes, as well as analytics (an analysis of this raw data).
While Analisa does offer a free plan, it, sadly, includes data or analytics for only recent posts. If you want to use it for all posts and activities, you will have to sign up for one of its three paid plans. The cheapest plan starts at only $59 per month, but it offers data for only Instagram. So, to be be able to use it for TikTok, you’ll need to sign up either for the Plus plan ($109 per month) or the Pro plan ($199 per month).
Key features:
- Follower audience demographics
- Campaign reporting
- Content analysis
Key Features: Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection,
Channels: Instagram, TikTok
5 Essential Features of TikTok Analytics Tools
TikTok analytics tools are essential for understanding and optimizing performance on the platform. They provide valuable insights into various metrics and trends, enabling users to make informed decisions about their content strategies. Here are some essential features of TikTok analytics tools:
Performance Metrics
Analytics tools track key performance metrics such as video views, likes, comments, and shares. This data helps users gauge the popularity of their content and measure audience engagement. Additionally, monitoring follower growth over time allows users to assess the effectiveness of their content and engagement strategies.
Loomly, for example, provides a robust analytics suite that offers in-depth insights into your TikTok performance. You can track key metrics such as video views, engagement rates, and follower growth over various time frames. This flexibility allows you to monitor your performance trends and make data-driven decisions to enhance your content strategy.
Audience Insights
Understanding your audience is crucial for tailoring content that resonates with them. TikTok analytics tools provide demographic information and behavioral insights about your followers. Some tools even offer sentiment analysis, helping users gauge audience reactions and preferences, which can guide future content creation.
One tool, Sendible, offers comprehensive TikTok analytics that includes valuable insights into your audience demographics, helping you understand what resonates with your audience and refine your content strategy.
Content Optimization
These tools recommend the best times to post based on when your audience is most active, maximizing engagement potential. They also identify top-performing content, allowing users to analyze what works best and replicate successful strategies in future posts.
Trend and Hashtag Tracking
Analytics tools provide insights into trending topics and hashtags, enabling users to capitalize on current trends for increased visibility. By tracking hashtag performance, users can refine their hashtag strategies to improve content discoverability and reach a broader audience.
Brandwatch’s trend-tracking feature provides real-time reporting on posts and account-level metrics. This enables you to easily compare your TikTok performance with other social media channels and capitalize on trending topics and hashtags to improve visibility and engagement.
Reporting and Customization
Many analytics tools offer customizable reporting features that allow users to tailor insights to their specific needs. Real-time dashboards provide up-to-date information, enabling quick responses to emerging trends or issues, which is essential for maintaining a competitive edge on the platform.
Brand24’s reporting capabilities allow users to generate detailed reports that summarize TikTok analytics. These reports can be customized to focus on the metrics that matter most to your business, making it easy to share insights with your team or clients.
The Takeaway
Marketing strategists are recognizing the power that TikTok has in reaching and converting audiences. The short videos on TikTok allow for a diverse range of content, and it can be overwhelming to plan a strategy without useful analytics to guide you.
TikTok analytics tools can help form effective content for your target niche, enhance your existing content, and potentially create a viral sensation in the social media platform.
Frequently Asked Questions
What type of content is popular on TikTok?
While TikTok is well-known for its funny lip-syncing and dance videos, there are many other types of content that are just as popular on the platform. To help boost your popularity and get more followers on TikTok, you can also try to create the following types of videos:
- Social media challenges
- Videos based on trending hashtags
- Song imitations
- Dialogue re-enactments
- Cute animal videos
- Videos of your daily life
- Life in quarantine
- Science experiments
Is TikTok a good platform for influencers?
Yes! One of the main reasons why influencers and brands like the platform so much is because of its potential for content to be circulated widely and quickly (in other words, go viral). Its algorithm might not be that simple to understand, but it is a lot easier for your content to go viral on TikTok than other social media platforms such as Instagram. It also offers helpful features such as a database of sounds and a wide selection of pre- and post-recording tools.
How can I schedule TikTok posts?
While it is easy to create content for TikTok and share it on the platform, it is more difficult to schedule your posts. As TikTok does not offer a built-in method for scheduling posts, you will have to use a social media tool that integrates with TikTok. You can, for example, check out Loomly, SocialPilot, Crowdfire, and TikTok Scheduler. All four of these platforms have the ability to schedule TikTok Posts.
What are the advantages of getting a TikTok Creator account?
One of the major benefits of a TikTok Creator account is that you can view certain analytics like when (date and time) your video was viewed or engaged with more often. You can then use this knowledge to tweak your activity on the platform so that your marketing campaigns perform better. As the account is free and easy to get, it can really be worthwhile to switch to this account.
Is there a free TikTok analytics tool?
You can check out Exolyt. Exolyt is solely focused on TikTok. Aimed at agencies, influencers, content creators, and marketers, you can use it to track statistics, view analytics, and get a better understanding of engagement. One of its most useful features is that you can compare two TikTok profiles side by side. Not only can you find out basic information like which influencer has a bigger following, but also which influencer has more engagement. With its Free plan, you can access a four-day history and basic statistics.
Comparing Social Media Analytics Tools
Social media analytics tools offer a range of features tailored to different needs, such as performance tracking, audience insights, content optimization, competitive benchmarking, and engagement metrics. Explore the sections below for an overview of social media analytics tools categorized by:
- Top 31 Social Media Analytics Tools
- Top 22 Social Media Tools
- 15 TikTok Tools to Bolster Your Marketing Efforts
- 15 of the Best TikTok Scheduling Tools
- 46 Social Media Marketing Tools
- Top 22 Social Media Tools You Need in Your Marketing
- 22 Top Social Media Monitoring Tools
- 16 Social Media Video Marketing Tools
