TikTok has become the most time-dominant platform in the world, with users now spending an average of 53.8 minutes per day inside the app. That level of attention has transformed TikTok from an entertainment channel into one of the most influential engines for brand discovery, cultural trends, and social commerce.
But with millions of videos posted daily, how do brands know what’s actually working? Which creators are worth partnering with? And how can marketers measure real performance beyond surface-level metrics?
These questions are driving a major shift toward data-driven TikTok strategies. Brands are investing in social media analytics tools that reveal audience behavior, uncover emerging trends, benchmark competitors, evaluate influencer impact, and give teams the insight needed to post with purpose.
This guide breaks down the Top 17 TikTok Analytics Tools for 2025, including free options, to help you choose the platform that aligns with your goals, resources, and growth ambitions.
What Are TikTok Analytics Tools?
TikTok analytics tools are essential for users and brands looking to optimize their content strategy on the platform. These tools provide insights into performance metrics, audience engagement, and content trends, enabling users to make data-driven decisions. These tools are essential to gauging the effectiveness of your marketing strategy, content plans, influencer collaborations, and more.
These tools provide metrics such as likes, shares, and comments, to understand audience interaction, with engagement often being prioritized over mere view counts. Essentially, TikTok analytics tools hold the key to succeeding on the platform.
Top TikTok Analytics Tools for 2025
1. Brandwatch Consumer Intelligence
Best for: Mid to Large-sized Businesses managing TikTok with detailed reporting
Pricing: Upon Request.
Demo: Yes, Brandwatch offers a free demo (on request).
Key TikTok Analytics Features: Real-time performance, cross-channel reporting & comparison, social listening/TikTok-mention tracking across the platform and beyond.
If you’re looking for a versatile and powerful TikTok analytics tool, Brandwatch is a standout option. As an official TikTok Marketing Partner, it offers you access to a wide range of features designed to simplify and enhance your TikTok strategy.
Whether you want to measure the performance of specific campaigns or analyze your overall TikTok efforts, this platform has everything you need.
Brandwatch makes tracking your TikTok metrics effortless, with real-time reporting that eliminates the need for manual data collection. You can monitor video-specific insights, such as views and traffic sources, or get a broader view of account-level metrics.
Additionally, it enables you to compare your TikTok performance with other social media platforms, giving you a more comprehensive perspective on your digital marketing strategy.
Engagement management is another strength, letting you handle incoming TikTok comments through an organized social inbox. You can respond in real time, assign comments to team members, and use templates to streamline workflows. With this feature, you’ll never miss an opportunity to connect with your audience.
If you need to demonstrate results to stakeholders, Brandwatch’s clean, customizable reporting tools make it easy to schedule and share insightful reports. This feature is especially valuable if you manage multiple accounts or campaigns.
Brandwatch supports all major social networks, making it an excellent choice if TikTok is just one part of your broader strategy. And while the tool’s premium features might tempt you to upgrade, its free demo provides enough functionality to help you unlock actionable insights and refine your approach to TikTok marketing.
Brandwatch Case Study
Samsung partnered with Brandwatch to gain deeper insights into social conversations, using the platform to refine their analytics across multiple markets. With the rapid rise of TikTok as a key engagement platform, Samsung sought to leverage Brandwatch’s analytics to track trends, measure campaign performance, and understand audience sentiment on TikTok.
These insights were essential for tailoring campaigns to resonate with diverse audiences across Samsung’s European markets.
Strategic Approach
Brandwatch enabled Samsung to monitor billions of online conversations, including TikTok content, to evaluate consumer feedback on products and campaigns. Custom dashboards were created to track TikTok-specific metrics, including trending hashtags, video performance, and sentiment around campaigns such as product launches.
By analyzing TikTok trends, Samsung could identify opportunities to engage younger audiences, adapting their messaging to align with platform-specific behaviors and viral content.
For example, Samsung identified a viral TikTok trend featuring the jingle from their washing machines. By tracking the trend through Brandwatch, the team quickly mobilized content to participate in the conversation, boosting brand visibility and relevance.
@samsung You can always rely on a Samsung Washing Machine to provide the tunes. #SamsungSong #SamsungWashingMachine #SamsungWashingMachineSong #Remix #Laundry ♬ SamsungSong – Samsung
The ability to analyze TikTok content alongside traditional social media metrics gave Samsung an edge in creating campaigns that were timely and culturally relevant.
Using Brandwatch’s TikTok analytics, Samsung successfully tracked the performance of campaigns and identified viral opportunities, leading to an increase in engagement across the platform.
Social data from TikTok played a pivotal role in helping Samsung craft trend-savvy content and scale its visibility in real time.
As Prashant Mistry, Social & Digital Insights Lead, remarked,
“The ability to tap into TikTok trends quickly and align them with our brand voice has been a game changer. It’s allowed us to stay ahead of the curve and connect with audiences in new, meaningful ways.”
2. Sendible
Best For: Businesses of all sizes and agencies
Pricing: Pricing starts from US $25/month (Creator Plan).
Demo: Yes, 14-day free trial.
Key TikTok Analytics Features: Follower & engagement data, demographic insights, post-performance analytics & reporting.
Sendible is an all-in-one social media management platform that lets marketers and brands schedule, publish, and analyze content across multiple social networks, TikTok included.
With its TikTok integration, Sendible enables publishing of videos directly to TikTok (both Business and Personal accounts), and provides analytics & reporting for connected TikTok profiles.
For marketers juggling several social platforms, Sendible fits into the TikTok analytics stack as a unified dashboard, enabling content scheduling, performance tracking, and cross-channel reporting from a single interface.
Unified Multi-Platform Management (Scheduling + Publishing + Analytics)
One of Sendible’s strongest assets is consolidation: you can manage TikTok alongside Facebook, Instagram, LinkedIn, X, YouTube, and more, all from one dashboard.
This is a major time-saver and simplifies workflow. Rather than switching between different native apps or specialized analytics platforms, you get a centralised hub for planning, posting, and analyzing content across channels. For brands active on multiple networks, this reduces overhead and ensures consistency.
Additionally, Sendible’s scheduler supports video posts, lets you customize copy and hashtags per platform, choose video thumbnails, and automatically post without manual push notifications.
This level of automation and centralization is especially useful for social-media managers or small agencies managing several client accounts; you avoid juggling different tools for each network.
Engagement, Audience & Performance Insights
Sendible offers native TikTok analytics; you get access to follower data, engagement metrics, demographic breakdowns, and content-performance analytics for each connected TikTok profile.
This enables marketers to measure success beyond just posting frequency as it allows you to gauge which content resonates, monitor engagement trends, and understand your audience better (age, location, engagement behavior).
That’s critical for brands trying to use TikTok strategically rather than just sporadically. With these analytics, you can make data-driven content decisions such as optimizing posting times, refining content style, tracking follower growth, and identifying high-performing videos.
Good for Smaller Teams/Budget-Conscious Users
Starting at $25/month for the Creator plan makes Sendible relatively affordable compared to enterprise-level social marketing suites.
The low entry cost, combined with a 14-day free trial and support for up to 6 social profiles on the base plan, means solo creators, freelancers, or small teams can experiment and use Sendible with minimal budget commitment.
Given that many dedicated TikTok analytics platforms charge significantly more, Sendible offers a cost-effective “all-in-one” alternative that covers scheduling, posting, and analytics for TikTok and other networks.
Pros
- Unified dashboard: manage scheduling, posting, and analytics for TikTok + multiple other platforms from one interface.
- Native TikTok analytics: follower growth, engagement metrics, demographics, and video performance insights built-in.
- Affordable entry-level pricing: accessible for freelancers, small businesses, and budget-conscious teams.
- Good for multi-platform workflows: useful for brands active beyond just TikTok.
- Scheduling flexibility: video posts, custom thumbnails, hashtags, cross-platform tailoring.
Cons
- May lack deeper TikTok-specific metrics or advanced trend analysis.
- Some “agency-grade” features (like extensive post-approval workflows, very large profile counts) may require higher-tier plans (cost grows quickly).
- Compared to niche TikTok analytics tools, reporting may feel more generalized (since Sendible covers many networks, not only TikTok).
Why Choose Sendible?
Sendible stands out as a pragmatic, cost-efficient choice for small to mid-sized brands, freelancers, or agencies that manage multiple social media platforms. Its strength lies in combining scheduling, publishing, and TikTok analytics in one unified, easy-to-use dashboard.
If you want a single tool to handle your TikTok presence and broader social-media operations — without paying enterprise-level prices, Sendible offers some of the best value available today.
3. Brand24
Best for: Brands and Agencies of all sizes looking for comprehensive TikTok and social media analytics
Pricing: From $149/month. When paid annually, you get three months for free.
Demo: Yes, 14-day free trial available.
Key TikTok Analytics Features: TikTok mention tracking (posts & comments), sentiment and emotion analysis of TikTok mentions, reach and share-of-voice measurement for TikTok-related brand buzz.
Brand24 is a powerful tool for tracking TikTok performance and gaining deeper insights into your brand’s online presence. Its analytics suite covers all critical metrics, including reach, mentions, engagement, and sentiment analysis, allowing you to measure the impact of your TikTok campaigns comprehensively.
The platform provides real-time data on how well your content resonates, helping you optimize strategies and improve audience engagement.
One of Brand24’s standout features is its social media reach analysis, which not only tracks TikTok reach but also monitors how your content performs across other channels and non-social platforms, like Google and blogs.
You can use this data to identify which types of posts drive the most engagement, spot seasonal trends, and fine-tune your content strategy. Additionally, the volume of mentions metric tracks how often your brand is discussed online, offering valuable insights into your visibility and potential collaboration opportunities with influencers.
Engagement metrics like likes, comments, and shares are tracked in detail, helping you understand which TikTok videos spark the most interaction. The sentiment analysis feature is particularly helpful for gauging public perception of your brand and categorizing mentions into positive, neutral, or negative sentiments.
This is complemented by the AI-based anomaly detector, which flags unusual spikes in engagement or mentions, enabling you to quickly respond to potential PR opportunities or crises.
For benchmarking, Brand24 allows you to compare your TikTok performance against competitors. The Share of Voice (SOV) tool gives you a clear view of your market position, showing how your visibility stacks up and which strategies are worth adopting from competitors.
The presence score and reputation score offer an at-a-glance summary of your brand’s overall impact and perception, simplifying the analysis process.
With convenient reporting options, including automated PDF reports and email notifications, Brand24 makes it easy to keep stakeholders updated. Its AI-powered tools also offer actionable insights, helping you translate analytics into impactful strategies.
Brand24 Case Study
Speck Media, a leading social media agency, partnered with Brand24 to enhance its social media strategy by discovering trending hashtags and topics relevant to its clients’ products and services.
By leveraging Brand24’s robust analytics, Speck Media identified viral trends and optimized content for greater visibility and engagement.
Strategic Approach
Brand24 enabled Speck Media to track real-time social media trends, focusing on hashtags and keywords that resonated with TikTok audiences. Using Brand24’s filtering features, the team pinpointed mentions and trends specific to TikTok, allowing them to craft tailored content for the platform.
Trending hashtags were seamlessly incorporated into client posts, while popular keywords inspired engaging titles for TikTok videos, driving audience interest and algorithmic boosts.
By integrating trending hashtags and topics sourced from Brand24, Speck Media achieved measurable improvements in TikTok content performance. Videos gained increased views and engagement, directly correlating with the use of data-driven insights from Brand24.
4. YouScan
Best For: Famous consumer brands, leading marketing professionals, PR, research and digital agencies
Pricing: Pricing starts from $299 per month for the starter plan.
Demo: Yes, free trial/demo available upon request
Key TikTok Analytics Features: Visual mention detection (logo and object recognition), TikTok post and comment monitoring, including video overlays and stickers, sentiment and trend analysis across TikTok mentions
YouScan is a social listening and analytics platform that gathers and analyzes both text and visual content across social networks. Its core strength lies in combining traditional mention tracking with advanced image recognition and AI-powered insights.
For brands and marketers, it delivers more than basic follower or engagement metrics: it surfaces how products or logos are being used in real-world content, shows what people share about a brand on TikTok (including video overlays, comments, or visual context), and aggregates all this into dashboards ready for actionable insight.
This makes YouScan especially valuable for companies that run visual marketing, influencer campaigns, or want a deep understanding of brand visibility and public sentiment.
Visual Mention Detection and Real-World Context Analysis
YouScan identifies logos, products, scenes, and activities inside images and videos. This means that even if someone posts a TikTok video without tagging your brand explicitly, YouScan can still detect the appearance of your product or logo.
For brands that rely heavily on visual content, such as fashion, FMCG, lifestyle, and consumer goods, this provides huge value because you can measure real-world brand exposure and user-generated content (UGC) usage beyond explicit tags or mentions. That level of visual context goes beyond what most text-based tools capture.
Comprehensive TikTok Listening
Because TikTok content is primarily video-based and often uses overlays, stickers or textual captions inside videos, text-only monitoring tools miss large portions of brand mention data.
YouScan supports monitoring of post descriptions, text overlays, stickers, video frames, and even comments. This ensures you catch far more organic conversations around your brand on TikTok, from user reviews to unboxing videos to lifestyle or usage scenarios, giving a more holistic view of how people talk about and display your brand.
AI-Powered Insights, Segmentation and Trend Detection
Beyond raw mentions, YouScan offers automated sentiment analysis, categorization (complaints, praise, reviews, product feedback), trend detection, audience segmentation (demographics, geography, interests), and custom tagging.
With its AI-agent “Insights Copilot”, the platform helps marketers quickly surface patterns, consumer concerns or positive feedback, and measure share-of-voice versus competitors.
Pros
- Strong visual and video-frame recognition captures brand mentions that text-only tools miss
- Broad social media and online coverage, including TikTok, forums, blogs, and news sites, gives a full view of brand presence
- Advanced sentiment analysis and AI-assisted categorization and trend detection speed up insight generation
- Custom dashboards and reporting help teams organize and share insights easily
- Flexible segmentation and filtering by geography, audience, subject, sentiment, useful for global brands
Cons
- More powerful and feature-rich than simpler tools, which can lead to a steeper learning curve for new users
- Full functionality (especially visual analysis and volume-scale monitoring) comes at a higher price point than basic listening tools
- For teams that only need basic metrics (e.g. follower growth or basic engagement) YouScan may be over-engineered and cost-inefficient
Why Choose YouScan
YouScan stands out for brands that care about how their products appear and are discussed visually, and want to capture every mention, whether in text, video, comments, or visuals. Its blend of AI-driven sentiment analysis, image recognition, and broad coverage makes it especially suited to brands in lifestyle, retail, consumer goods, or any visually driven industry.
If your brand presence spans markets, platforms, and you need deep, real-world insights from TikTok and beyond, YouScan delivers a level of visibility and intelligence many other tools cannot match.
5. Sprout Social
Best For: Brands and Agencies of All Sizes looking to analyze the performance of their TikTok strategies.
Pricing: From $199/month.
Demo: Yes, 30-day free trial available.
Key TikTok Analytics Features: TikTok Profiles Report with lifetime performance data, video views and engagement tracking, audience demographic insights, and cross-network reporting.
Sprout Social is a leading social media management platform that brings robust TikTok analytics and management capabilities to businesses aiming to optimize their presence on the video-first platform.
Designed with businesses in mind, Sprout’s tools help you streamline your TikTok marketing strategy, combining video scheduling, comment management, and advanced analytics into one intuitive platform.
By integrating TikTok analytics into its suite, Sprout provides a comprehensive reporting solution that allows you to track performance metrics, monitor engagement, and evaluate audience growth.
The TikTok Profiles Report consolidates all your data into three easy-to-navigate tabs: Overview, Demographics, and Profiles. These tabs let you analyze video views, audience interaction, and net follower growth, giving you a clear picture of your TikTok performance.
With tools like “Top Posts,” you can identify content that resonates most with your audience, empowering you to replicate and refine your strategies for maximum impact.
Sprout Social also makes it easier to compare your TikTok performance with other social networks. Cross-network reports offer a bird’s-eye view of how TikTok posts measure up, helping you allocate resources effectively.
The addition of TikTok to Sprout’s Smart Inbox ensures that no engagement opportunity is missed, as comments and messages from TikTok are managed alongside other networks. Custom Inbox Rules enable automatic categorization and prioritization of messages, allowing you to address the most urgent interactions first.
Content planning and publishing are also seamless with Sprout Social. The centralized Content Calendar allows you to manage TikTok campaigns alongside other platforms, ensuring consistency across all channels.
Features like Optimal Send Times help you schedule videos at the best times for audience engagement, while Message Approval Workflows ensure your content aligns with your brand guidelines before it goes live.
Sprout Social Case Study
Purdue University, known for its engineering excellence, faced a challenge in expanding its social media presence to better connect with students, alumni, and the broader community. With over 900,000 followers across platforms, their goal was to enhance engagement and ensure consistent, impactful messaging while managing multiple accounts efficiently.
Strategic Approach
Purdue leveraged Sprout Social’s TikTok analytics tools to transform their social media management. By using the TikTok Profiles Report, they analyzed key metrics like video views, engagement rates, and audience growth, helping them identify and replicate their top-performing content.
Centralizing TikTok comments with the Smart Inbox allowed them to prioritize urgent messages and ensure timely responses, while Custom Inbox Rules streamlined task assignments.
The Content Calendar further enhanced their planning by enabling optimal scheduling and maintaining brand consistency. These tools empowered Purdue’s team to focus on creative storytelling while automating routine processes.
Through these strategies, Purdue University achieved a 24% increase in cross-channel engagement and over 5.2 million total engagements in one year. They surpassed their engagement goal for the 2021-2022 academic year by 151%, proving the effectiveness of data-driven decision-making.
According to Abby Eddy, Assistant Director of Digital Engagement at Purdue University:
“We use Sprout’s Profile and Post Performance Reports to identify our top posts and to see what engagement looks like across channels monthly. We’re always looking at how we can replicate the success of top posts on other channels, and adjusting content accordingly.”
6. Iconosquare
Best for: Brands and Agencies
Pricing: From $49/month.
Demo: Yes, 14-day free trial available
Key TikTok Analytics Features: Real-time performance and engagement metrics (views, likes, comments, shares), follower growth and video history tracking, scheduling + analytics + reporting in a unified dashboard across TikTok and other networks
Iconosquare is a robust TikTok analytics tool designed for marketers and creators looking to fine-tune their social media strategies.
It’s all-in-one dashboard offers an intuitive way to track performance, uncover valuable insights, and adjust your content approach for maximum impact. With over 100 metrics available, including reach, follower growth, impressions, total comments, and more, Iconosquare provides an in-depth view of your TikTok presence, including engagement rates, follower demographics, and content performance.
Iconosquare also helps you identify the best times to post on TikTok, ensuring your content reaches its maximum potential audience. By analyzing engagement patterns and audience behavior, the platform provides insights into peak posting times tailored to your account.
This feature takes the guesswork out of scheduling, allowing you to strategically time your posts for optimal visibility and interaction.
One of its standout features is its customizable reporting tools, which allow you to create tailored reports featuring visual graphs, charts, and key metrics. These reports can be automated and exported as PDF or Excel files, making them ideal for sharing with teams or clients.
Iconosquare’s white-labeling feature also ensures your reports look professional and personalized with your company’s branding.
For TikTok-specific metrics, Iconosquare excels in tracking engagement insights such as likes, comments, and shares at both the post and page levels. It also provides demographic data like follower location, age, and gender, helping you understand who is engaging with your content. This is particularly useful for refining strategies to target specific audiences or regions effectively.
The tool also offers a competitor analysis feature, enabling you to compare your TikTok performance against industry benchmarks. By analyzing competitors’ follower growth, posting frequency, and engagement rates, you can identify trends and strategies that might work for your brand.
Iconosquare’s ability to integrate with multiple platforms—such as TikTok, Instagram, Facebook, and LinkedIn—makes it a versatile option for users managing cross-channel campaigns.
Iconosquare Case Study
Gymshark, a global leader in fitness apparel with over 8 million followers worldwide, partnered with Iconosquare to enhance their social media strategy. With a growing focus on TikTok’s potential for engagement and brand visibility, Gymshark used Iconosquare to track analytics, optimize performance, and drive their ambitious goals for follower growth and engagement rates.
Strategic Approach
Using Iconosquare’s in-depth analytics, Gymshark monitored TikTok metrics such as engagement rates, video performance, and audience growth. The platform allowed the team to analyze the effectiveness of their TikTok campaigns in real time, providing actionable insights to refine their strategy.
By identifying high-performing content and trends, Gymshark was able to adjust their posting cadence and tailor videos to resonate more effectively with their TikTok audience.
The ability to streamline content planning and scheduling across their platforms, including TikTok, saved time for Gymshark’s social media team.
By leveraging Iconosquare, Gymshark saw significant improvements in their TikTok performance, including:
7. Loomly
Best for: Creators, Brands, Agencies, Marketing teams and solo freelancers, Franchises looking to analyze TikTok performance
Pricing: From $42/month.
Demo: Yes, 15-day free trial available.
Key TikTok Analytics Features: Post scheduling and auto-publishing for TikTok, post performance analytics and reporting for TikTok content, unified dashboard analytics across TikTok and other social platforms.
When it comes to TikTok analytics, Loomly provides a suite of tools to help you track performance and refine your content strategy.
With real-time post analytics, you can measure engagement metrics, track account growth, and evaluate the success of individual videos—even those created outside of Loomly.
The platform’s ability to categorize campaigns using Post Labels makes it easy to identify patterns and optimize your TikTok strategy based on data-driven insights.
Loomly’s direct publishing to TikTok adds an extra layer of convenience, enabling you to schedule and auto-publish posts alongside content for other platforms. This feature, combined with automated and customizable reports, ensures you can keep stakeholders updated without added effort.
The reports also allow you to export data in PDF or CSV formats, making collaboration with teams or clients more efficient.
For creators keeping up with TikTok trends, Loomly provides actionable guidance, such as navigating TikTok’s expansion to 30-minute videos. Its resources and analytics help you determine the ideal video length and style to align with the platform’s algorithm and audience preferences.
While its core strength lies in analytics, Loomly also offers features for collaboration and content planning. Teams can fine-tune, preview, and approve TikTok posts before they go live, ensuring cohesive and polished content.
Notifications across email, Slack, and other platforms keep everyone aligned, and Loomly’s mobile app simplifies final adjustments and publishing.
Loomly Case Study
Loomly partnered with Lauren Doral, the creator and host of That Was Fun, to simplify her social media management and enhance her analytics capabilities across multiple platforms, with a specific focus on TikTok.
As Lauren expanded her content presence from Facebook to platforms like TikTok, Loomly provided the tools to track and optimize her posts, ultimately driving growth and engagement on TikTok.
Strategic Approach
Loomly’s analytics features enabled Lauren to understand how her TikTok content was performing in real-time. Using the Advanced Analytics dashboard, she could monitor key metrics such as views, follower growth, and engagement rates after each post.
With Loomly’s Post Optimization Tips, Lauren was able to refine her captions, hashtags, and post timing for maximum visibility on TikTok’s algorithm. By scheduling and customizing her content for TikTok through Loomly, she avoided the complexities of TikTok’s native platform while maintaining a consistent posting cadence.
Lauren shared,
“The most measurable result from using Loomly is having a bigger community overall because I’m posting to multiple platforms, including TikTok. I don’t like the [native] platform, but Loomly enables me to not interact with it except to return comments. That’s a game-changer for me.”
With Loomly’s TikTok analytics, Lauren saw steady growth in her community, gaining new followers with every post. By streamlining her scheduling and optimizing her posts, she built an engaged TikTok audience and sustained her daily posting schedule effortlessly.
As Lauren noted,
“Every time I publish a post, I bring in a handful of followers. I really think without Loomly, I wouldn’t have had that community because it makes TikTok so much easier to manage and track.”
8. PromoRepublic
Best For: Small to Medium Businesses, Agencies, Multi-location Brands and Franchises managing multiple social media accounts across platforms
Pricing: Upon request
Demo: Yes, 14-day free trial available after request
Key TikTok Analytics Features: Scheduling and publishing to TikTok, basic performance analytics for TikTok posts, unified cross-platform analytics and reporting, including TikTok data
PromoRepublic is a social media management and local marketing platform designed especially for brands, agencies and multi-location businesses. It bundles content creation tools, scheduling and publishing across social platforms with analytics, review management, and local SEO functions.
With its TikTok integration, PromoRepublic aims to serve as a one-stop dashboard where brands can plan content, publish to TikTok alongside other channels, and track performance without needing a separate TikTok-only analytics tool.
Unified Social and Local Marketing Stack
One of PromoRepublic’s biggest advantages lies in its breadth. It combines social media scheduling, content creation (templates, built-in editor), local SEO and listings, review management, and analytics into a single platform.
Instead of juggling separate tools for social posting, local listings, reviews, and analytics, PromoRepublic consolidates them to streamline workflows and reduce operational overhead.
Template Library and AI Tools
PromoRepublic offers a large library of ready-made content templates and post ideas that cover multiple industries.
This helps marketing teams or SMEs save time on design and brainstorming. Its built-in editor makes it possible to create visual content directly in the platform rather than relying on external tools.
When you combine that with scheduling and publishing across platforms, this lower-friction process can significantly accelerate content output, useful for brands that post frequently or manage many accounts.
Cross-Channel Posting and Analytics
With support for multiple social networks plus TikTok integration, PromoRepublic enables users to manage and monitor posts across different channels within the same
Its analytics suite allows basic performance tracking and reporting for all channels, giving a unified overview of how content performs overall and helping brands coordinate cross-channel strategies. This makes it easier for teams overseeing multiple accounts or multiple locations to compare performance and maintain consistency.
Pros
- Combines social media publishing, local SEO, review management, and analytics in one platform
- Large library of templates and a built-in editor simplifies content creation and saves time
- Scheduling and publishing across multiple social platforms, including TikTok, and analytics reporting in unified dashboard
- Useful for brands or agencies managing many accounts or locations, thanks to multi-account and multi-channel support
- Helps maintain consistent brand identity across locations with localized content and easier coordination
Cons
- May lack deeper TikTok-specific metrics or advanced insight capabilities
- Some users report limited platform support (only a subset of social networks) and that advanced features require higher-tier plans
Why Choose PromoRepublic?
PromoRepublic is a strong choice for multi-location businesses, franchises or agencies that need to handle social publishing, local marketing, content creation and analytics all within one tool.
Its combination of templated content, scheduling across platforms (including TikTok), and unified dashboard allows teams to work efficiently and maintain consistent brand presence across channels and locations.
If you prioritize simplified workflows over deep platform-specific analytics and manage a portfolio of social accounts, PromoRepublic offers a compelling balance of convenience and scope.
9. Hootsuite
Key Features: Analytics, Brand Tracking, Reporting
Pricing: From $99/month.
Demo: Yes, 30-day free trial available.
Best For: Small, Medium, and Large Businesses
Key TikTok Analytics Features: TikTok scheduling and publishing, performance tracking (views, engagement, follower data), optimal posting-time recommendations and cross-platform analytics within a unified dashboard.
Hootsuite’s Analytics tools provide an unparalleled platform for understanding and optimizing your content’s performance on TikTok. Designed for marketers who want to move beyond surface-level metrics, these tools offer actionable insights into what resonates with audiences.
By consolidating TikTok analytics with data from other social platforms, Hootsuite allows users to see the bigger picture, enabling data-driven decisions that amplify reach and engagement.
User-friendly dashboard
The platform streamlines the analytics process with user-friendly dashboards and in-depth reporting, so you can focus on creating impactful content rather than sifting through spreadsheets.
One of the standout features of Hootsuite’s TikTok Analytics is its ability to track historical data beyond the 365-day limit of TikTok’s native tools. Users can analyze trends over extended periods, compare performance across timeframes, and adjust strategies accordingly.
Customizable reporting feature
Additionally, the customizable reporting feature caters to specific stakeholder needs, making it easy to highlight TikTok’s impact within larger campaigns. By leveraging Hootsuite’s recommended posting times and benchmarking tools, marketers can optimize their schedules to maximize visibility and engagement.
Schedule post
Hootsuite Case Study
Stuckey’s, a beloved pecan candy maker and iconic roadside retailer, faced a steep challenge when Stephanie Stuckey, granddaughter of the founder, bought back the family business. Once thriving with hundreds of stores across the United States, the company had fallen into debt and struggled to capture the attention of a modern audience.
With a rich legacy but waning visibility, Stuckey’s needed a digital-first strategy to re-establish itself and drive growth. Leveraging the power of social media, Stephanie turned to Hootsuite’s TikTok Analytics tools to tell her brand’s story, connect with younger audiences, and breathe new life into her family’s legacy.
Strategic Approach
Stephanie’s strategy revolved around using storytelling to highlight Stuckey’s heritage and production process. Hootsuite’s TikTok Analytics tools became instrumental in identifying content that resonated with her audience. Through the analytics dashboard, she gained insights into which types of posts drove the most engagement, such as behind-the-scenes videos of candy production and nostalgic stories of Stuckey’s heyday.
Armed with this data, Stephanie focused on consistently posting content that celebrated the brand’s history while incorporating trends and relatable themes. The tool’s audience activity metrics also allowed her to determine the best times to post, ensuring maximum visibility and engagement.
Additionally, she used Hootsuite’s benchmarking features to compare performance metrics against competitors, enabling her to refine her approach and stay ahead in the industry.
By tracking demographic and psychographic insights, Stephanie tailored her TikTok content to appeal to both loyal fans of the brand and new, younger audiences. The analytics tool also helped her experiment with different video formats and styles, empowering her to double down on the most effective strategies.
Stuckey campaign result
Armed with this tool, Stuckey’s saw remarkable growth through its revamped TikTok marketing strategy. The company amassed over 16,000 TikTok followers, and online sales surged by an impressive 750% in just two years.
10. Storyclash
Best For: Small and Medium Brands
Pricing: Pricing starts from €499/month for the Starter plan. Growth plans begin at € 999/month and Scale plans at € 1,899/month.
Demo: Yes, demo available on request.
Key TikTok Analytics Features: Cross-platform influencer tracking (TikTok, Instagram, YouTube), full TikTok campaign monitoring and reporting, influencer and competitor analysis with performance and content metrics
Storyclash is an AI-powered influencer marketing and social listening platform that helps brands discover, monitor, and analyze creators and campaigns across major networks, including TikTok, Instagram, and YouTube.
With its content-based discovery and tracking, Storyclash goes beyond follower counts or basic metrics; it evaluates the actual posts and content creators publish, helping brands identify creators whose style and content resonate with their values.
For marketers and agencies running influencer campaigns or TikTok-first strategies, Storyclash fits into the analytics stack by offering a unified, cross-platform view of performance, content, and creator collaborations in one place. Its strength lies in combining influencer discovery, campaign monitoring and detailed reporting rather than just raw follower analytics.
Content-Based Influencer Discovery and Matchmaking
Unlike tools that rely mainly on follower counts, bios, or hashtags, Storyclash uses AI to scan real content, posts, captions, and video overlays to find creators whose content aligns with a brand’s aesthetic or niche.
This helps surface authentic creators who may have smaller followings but produce content that fits the brand’s identity. For many brands prioritizing authenticity and creative fit over vanity metrics, this means better long-term partnerships and more relevant influencer collaborations.
Cross-Platform Campaign Monitoring, Analytics and Reporting
Storyclash supports multiple social networks and tracks all creator posts, stories, videos, and campaigns across platforms and compiles data into unified dashboards. For running TikTok campaigns, this means you can monitor performance (reach, engagement, media value), track which creators posted what, and compile results in shareable reports for clients or internal teams.
Influencer & Competitor Intelligence for Smarter Campaign Strategy
Storyclash provides insights not just on your own campaigns but also on competitors’ influencer strategies. You can see which creators your competitors work with, what content performs well for them, and which collaborations yield high engagement or reach.
This benchmarking capability gives strategic context — you can spot market trends, influencer overlaps, and content gaps you can exploit. For growth-minded agencies or brands entering competitive niches, this intelligence helps optimize outreach and content strategy.
Pros
- Strong content-based discovery enabling brands to find creators that match brand identity beyond follower counts
- Unified campaign monitoring and analytics
- Detailed reporting capabilities — metrics, media value, engagement, reach — ideal for influencer campaigns and ROI analysis
- Competitor and market intelligence features to benchmark against rivals and spot content/creator trends
- Consolidated dashboard for creator CRM, campaign tracking and analytics which simplifies workflow
Cons
- Entry price (starting € 499/month) can be steep for small businesses or micro-brands with limited budgets
- Niche or local creators can be harder to find compared to global stars
- Its value is higher when you use its full influencer/campaign tracking capabilities
Why Choose Storyclash
Storyclash stands out for brands and agencies that take influencer marketing seriously and want more than just superficial metrics. Its AI-driven content-matching, cross-platform monitoring and deep campaign analytics make it especially suited for teams focused on creator collaborations, brand fit, and measurable ROI.
If your strategy involves multi-platform campaigns, influencer partnerships, or competitive benchmarking, Storyclash is among the most powerful tools available. Use it when you need comprehensive influencer insight, not just TikTok follower stats.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Library, Campaign Reporting, Product/Gifting Tools, Fake Follower/Fraud Detection, Social Listening, Competitor Research,
Channels: Instagram, Tiktok, Youtube, Facebook & Twitter
11. TrendTok
Best For: Social-media creators, influencers, small brands, and marketing teams focused on catching and leveraging TikTok trends rapidly
Pricing: Pricing starts from $19.99 per year for full access ($2.99 per week)
Demo: No
Key TikTok Analytics Features: AI-driven trend prediction, real-time trending sounds/hashtags discovery, personalized trend suggestions, and alerts based on niche/location.
TrendTok is a mobile app designed to help TikTok content creators and marketers anticipate trending sounds, hashtags, and content ideas before they hit mainstream attention. By using AI to analyze TikTok data, TrendTok aims to give users a competitive edge in creating timely content that rides early momentum.
For brands and marketers relying on TikTok for reach and engagement, TrendTok fits into the analytics stack as a trend-discovery and content-planning companion rather than a performance-metrics dashboard.
Early Trend Prediction and Real-Time Trend Discovery
TrendTok’s standout strength lies in its AI-powered ability to detect rising trends before they saturate. The app continuously scans TikTok activity across sounds, hashtags, creators and niches to surface trends early.
For a brand or creator, this means they have the chance to adopt a trending sound or style ahead of the crowd, potentially increasing reach, discoverability, and engagement.
Getting ahead of the trend curve rather than reacting after can make a big difference, especially in a fast-moving environment like TikTok, where timing often determines visibility.
Personalized Trend Recommendations
TrendTok doesn’t just show general trending sounds or hashtags. It offers personalized suggestions tailored to a user’s niche, preferred creators, or geographic region. That means a beauty brand in Germany could get different trend suggestions than a dance-content creator in the US, making the results more relevant and actionable.
This personalization helps avoid noise (irrelevant trends) and focus effort on content with a high probability of resonating with the target audience. For marketers, this can significantly improve content efficiency by aligning creative planning with relevant trend signals rather than generic high-volume trends.
Simplicity and Low-Barrier Entry
TrendTok’s interface and core purpose are simple and focused: find what’s trending, pick sounds/hashtags, create content. For small creators, solo marketers, or brands experimenting with TikTok without large budgets, TrendTok offers a low-friction way to access trend insights without investing in expensive full-suite analytics platforms.
The reasonably priced subscription (weekly or yearly) means teams with limited budgets can experiment with trend-based content strategies without a high upfront cost.
Pros
- AI-powered early trend detection helps creators and marketers get ahead of viral content cycles
- Personalized trend suggestions by niche, location, or favorite creators make recommendations more relevant
- Easy to use and accessible for smaller creators or brands with limited budget or resources
- Quick setup and immediate use — no heavy analytics expertise required
- Focused on content creation strategy (trend + planning) rather than overwhelming data dashboards
Cons
- Not a full TikTok performance analytics platform
- Predominantly focused on trending sounds and hashtags
- Full functionality requires a subscription
Why Choose TrendTok
TrendTok is the right choice if your goal is to ride TikTok’s trend waves rather than deep-dive into performance analytics. It excels for creators, small brands, or marketing teams needing trend insights, content ideas, and timely suggestions to boost reach and engagement.
Use it when you want to stay ahead of what’s going viral, optimize content timing, and leverage trending sounds and hashtags, especially if you don’t need a full analytics dashboard or heavy reporting.
12. Popsters
Best for: Small to Medium Businesses, Agencies, Social-Media Managers and Brands that want quick content-performance insights and competitor benchmarking
Pricing: Pricing starts from about $19.90/month for the basic plan.
Demo: Yes, a 7-day free trial (or trial period) is available
Key TikTok Analytics Features: Post performance analysis (engagement metrics across posts), cross-page comparison, and competitor analytics including TikTok pages, content-type breakdown, and exportable reporting.
Popsters is a social media content analytics tool built to help marketers, social media managers, and agencies quickly assess what type of content performs best across many social platforms.
It works even if you don’t manage the page directly: by analyzing public pages, it provides statistics on posts, engagement, content types, posting times, and more. For brands and marketers, Popsters fits into the TikTok analytics stack as a lightweight, fast content-performance and competitor-comparison layer rather than a heavy, dashboard-centric analytics platform.
It helps you answer questions like “Which of my posts performed best?”, “What type of content does my competitor publish that gets high engagement?”, or “What posting schedule works best?”, enabling informed content planning and competitive insight with minimal setup.
Quick Content Analysis and Competitor Benchmarking
Popsters makes it easy to compare your social media pages or any public pages (competitors or industry leaders) and instantly see which posts gained the most engagement. You can sort and filter posts by likes, comments, shares, or other engagement metrics, filter by content type (video, photo, text), or by hashtags and posting date.
This ability to rapidly benchmark content across multiple pages — even without admin access — is a major advantage for competitive research or inspiration. It helps marketers spot trends in what content works in their niche or among competitors and adapt quickly.
Broad Multi-Platform Support
Popsters supports many social platforms (Facebook, Instagram, Twitter, YouTube, TikTok, Telegram, others), which means you can use the same tool to analyze content performance across a diverse social-media mix rather than using platform-specific analytics tools.
For brands active on multiple networks, this consolidated view reduces complexity and helps maintain a unified content strategy while comparing performance across channels.
Lightweight, Fast, Exportable Reports
Because Popsters relies on public page data and doesn’t require heavy integrations or admin permissions, you can get content analytics fast. Once analysis is done, you can export results (CSV, XLSX, PDF, PPTX, PNG, JPG) for reporting or further analysis.
This makes it ideal for agencies or freelancers who need rapid audits or competitive reports without committing to large analytics platforms. It offers a “quick-win” option for assessing content performance or preparing social-media reports with minimal overhead.
Pros
- Very quick to use and requires no complex setup
- Works across many platforms
- Strong for competitor comparison and post-level insights
- Easy exporting for client or internal reports
- Affordable for small teams and freelancers
Cons
- Focuses on post analytics only, not deeper audience or follower metrics
- No real-time dashboards since analysis is done on demand
- Limited to publicly available data, which restricts certain insights
Why Choose Popsters
Popsters is an excellent choice for marketers, content strategists, and small agencies who care most about content performance, competitor analysis, and post-level insights — rather than deep follower or audience analytics.
It excels when you need a fast, affordable way to audit content, compare competitors, or identify what types of posts perform well on TikTok and other platforms. If your goal is to sharpen your content strategy through data-driven decisions without investing in heavy analytics suites, Popsters offers a compelling balance of speed, simplicity, and actionable insight.
13. Pentos
Best For: Creators, brands, agencies, and music-industry teams that want deep TikTok trend tracking, competitor benchmarking, and content/sound intelligence
Pricing: Pricing starts from $99/month for a basic “Trends Pro” plan, with higher tiers for full analytics and custom dashboards.
Demo: Yes — you can start with a trial/free evaluation (Pentos offers a “get started” option on their site).
Key TikTok Analytics Features: Trending songs and audio tracking, account & competitor monitoring (views, likes, follower growth), hashtag and global trend analytics with historical data export.
Pentos is a dedicated TikTok analytics and trend-tracking tool built for creators, brands, agencies, music labels, and marketers. Its core value lies in combining standard account analytics (likes, views, follower growth, engagement) with trend-level data: top songs, trending hashtags, rising accounts, and global TikTok trends.
By offering both performance metrics for owned or competitor accounts and broader trend intelligence, Pentos positions itself as more than a dashboard; it becomes a strategic tool for planning content, timing releases, and staying ahead of what’s trending on TikTok.
Extensive Trend Intelligence (Songs, Hashtags, Rising Content)
Pentos shines in surfacing what’s trending on TikTok globally or by region. It tracks top songs, trending hashtags, high-growth accounts and videos, offering a global “trends leaderboard” that helps brands pick the right sounds or challenges while they’re hot.
For creators or brands trying to ride virality, this feature helps you produce content aligned with platform-wide momentum instead of retroactive analysis. It gives a significant edge in content planning and helps you hit virality windows rather than just observing results after the fact.
Competitor and Account Benchmarking with Historical Data Snapshots
Unlike native TikTok analytics, Pentos allows tracking of any public TikTok account — not only yours. You can benchmark your performance against competitors or influencers, analyzing follower growth, engagement trends, posting frequency and content success over time.
Pentos takes daily snapshots to preserve historical data, allowing long-term comparisons rather than only the recent 60-day window, which TikTok itself imposes.
Exportable Reports and Data Access for Agencies and Teams
Pentos provides export options (CSV / Excel) and supports custom dashboards and data connections (on higher plans) so that data can be integrated into your internal analytics systems or reporting templates.
This makes it practical for agencies or teams that need to share performance reports with stakeholders or integrate TikTok data alongside other marketing metrics. It turns Pentos from just a monitoring tool into part of a broader analytics workflow.
Pros
- Great trend-tracking capabilities: songs, hashtags, rising accounts and trending content
- Benchmarking and competitor analysis, even for public accounts, with historical data preserved over time
- Exportable data and custom dashboards make it suitable for agencies and reporting needs
- Includes both content-level analytics and broader trend/market-level insights
- Useful for music-related content, brands, creators — especially those chasing virality or monitoring content trends
Cons
- Pentos focuses solely on TikTok — no cross-platform analytics if you manage multiple networks
- Lower /entry-level plans may limit the number of accounts, songs or hashtags you can track (per reviews)
- Some advanced features (custom dashboards, data export, full tracking) only available on higher-cost plans
Why Choose Pentos
Pentos is the right tool if your brand or agency treats TikTok as a dynamic ecosystem where trends matter as much as follower counts. It blends trend discovery and song/hashtag intelligence with solid account and competitor analytics, making it especially valuable for content planners, music-driven campaigns, creators chasing virality, and agencies benchmarking against competitors.
14. Quintly
Best For: Medium to Large Brands, Agencies, and Teams needing cross-platform social media analytics and TikTok reporting at scale
Pricing: Pricing starts at about €300/month (or equivalent), depending on the number of profiles and users. For accurate information, contact their sales.
Demo: Yes, demo or trial offered (contact sales to get access).
Key TikTok Analytics Features: Unified TikTok profile & post metrics tracking, customizable dashboards & cross-channel reporting, automated exports and API access for data integration.
Quintly is a cloud-based social media analytics platform designed to track, analyze, and compare performance across multiple social networks — now including TikTok through its Business API integration.
For brands and agencies that run campaigns across several platforms, it serves as a central analytics hub, consolidating data into one place instead of juggling native dashboards. Because it supports custom metrics, automated reporting, and cross-network benchmarking, Quintly is well-suited for professionals who need rigorous data, long-term tracking, and flexibility rather than one-off snapshots.
Flexible, Customizable Dashboards and Metrics
Quintly allows users to build dashboards tailored to their KPIs. With over 500 predefined metrics and the option to create custom metrics using its query language (QQL), marketers can track exactly what matters: from engagement ratios to follower growth, post performance, or cross-platform comparisons.
This flexibility makes it valuable for agencies or data-driven marketers who report to clients or need to align social metrics with broader business goals.
Comprehensive Cross-Platform & TikTok Analytics in One Place
Because Quintly covers many networks, not only TikTok, but also Instagram, Facebook, YouTube, LinkedIn, etc., it gives a unified overview of social performance.
For businesses running multi-channel campaigns, this saves time and avoids fragmented dashboards: you can compare performance across networks, spot cross-platform trends, and optimize content strategy holistically. Their TikTok integration includes tracking followers, videos, likes, comments, and shares over time, as well as per-post performance.
Strong Reporting, Export & API Features for Teams and Agencies
Quintly supports automated reporting, exporting dashboards in various formats (PDF, XLSX, PNG, CSV, etc.), sharing dashboards with teams or clients, and API access for integrating social data into internal BI tools or data warehouses.
This makes it scalable and professional, ideal when you need to deliver reports regularly to stakeholders or integrate social metrics into your wider data stack.
Pros
- Highly customizable dashboards and more than 500 metrics for fine-tuned analysis
- Unified analytics across TikTok and other social networks — ideal for multi-channel campaigns
- Strong reporting and data export capabilities for internal or client reporting
- API access and data integration capabilities — useful for advanced analytics or BI workflows
- Preserves historical data and supports long-term tracking beyond native limitations
Cons
- Entry cost (≈ €300/month) can be expensive for small businesses or solo creators
- Its broad feature set and flexibility may feel complex or overkill for users who just need basic TikTok metrics
- Doesn’t offer content creation or scheduling — it’s analytics/reporting only, so you need separate tools for publishing
Why Choose Quintly
Quintly is an excellent choice when you need reliable, scalable, cross-network social media analytics with deep customization and professional reporting.
If your brand or agency runs campaigns on multiple platforms (including TikTok) and requires long-term tracking, detailed KPIs, or integration into broader data systems, quintly offers one of the most robust and flexible solutions available.
15. Exolyt
Best For: Small to Large Brands, Agencies, Influencers, and Marketing Teams focused on TikTok analytics, trends, and competitive intelligence
Pricing: There is a free Basic plan. Paid plans start at $250/month (annual billing) for more comprehensive analytics.
Demo: Yes, Exolyt offers a free trial or free-plan access to test basic analytics.
Key TikTok Analytics Features: Video & account performance tracking, hashtag and sound trend analytics, competitor and influencer benchmarking across TikTok.
Exolyt is a TikTok-focused analytics and social intelligence platform that tracks public TikTok data, accounts, videos, hashtags, sounds and transforms it into actionable insights for marketers, creators, and agencies.
It lets you monitor your own TikTok profile’s performance, analyze competitor and influencer accounts, and spot trending hashtags or sounds early. Because it focuses solely on TikTok, Exolyt offers deeper and more specialized data than generalist social-media tools.
Account & Video Performance Tracking with Depth
Exolyt gives detailed analytics for any tracked TikTok account — not just your own. You can monitor follower growth, engagement rates, video-level metrics (views, likes, comments, etc.), and track how these evolve over time.
This makes it easy to assess not only what content works, but when and how changes in strategy affect performance. For marketers or agencies this enables data-driven decisions: for example, optimizing video lengths, posting cadence or content type based on hard metrics rather than intuition.
Trend, Hashtag and Sound Analytics
One of Exolyt’s standout strengths is its hashtag and sound analysis. It can track trending hashtags, sounds, and overall content trends on TikTok, giving you early signals about what kind of content may become viral or is gaining traction.
This insight helps with content ideation and timing: brands and creators can align their content strategy with rising trends before those trends hit peak saturation. It’s especially useful in a fast-moving platform like TikTok, where trend timing often determines visibility.
Competitor, Influencer, and Campaign Benchmarking & Social Listening
Exolyt enables monitoring of competitor or influencer accounts without needing login access. You can compare performance across multiple accounts, benchmark against peers or competitors, and analyze which types of content perform best in your niche.
Additionally, the platform offers social-listening and sentiment analysis to gauge audience reactions and brand mentions, helping you understand public perception and brand
For agencies running influencer campaigns, this means you can evaluate influencer performance and ROI, and detect negative feedback early.
Pros
- Provides deep, specialized TikTok analytics (account, video, trend, hashtag, sound)
- Ability to track public accounts, competitors, influencers — not just your own
- Useful for trend spotting and early content ideation, thanks to hashtag and sound analytics
- Good for agencies and marketers needing benchmarking and influencer/campaign analysis
- Offers a free plan and modest entry-level pricing for basic needs
Cons
- Only supports TikTok
- Free or lowest-tier plans are limited (few accounts/hashtags tracked, minimal history)
- For large-scale or enterprise-level needs (many accounts, deep historical data, many campaigns), paid plans become costly
Why Choose Exolyt
Exolyt is a strong pick when TikTok is a central channel in your content or marketing strategy and you need focused, detailed analytics. Its dedicated analytics, trend-tracking, and influencer/competitor benchmarking give marketers and agencies the tools to make informed, data-driven decisions.
If you want more than surface metrics and care about trends, content performance, and competitive positioning on TikTok, Exolyt delivers serious value.
16. Socialinsider
Best For: Agencies, marketing teams, and brands managing multiple social media accounts
Pricing: Pricing starts at $99 per month for the base plan. Higher-tier plans (for more profiles, deeper history and more features) cost more.
Demo: Yes, Socialinsider offers a 14-day free trial.
Key TikTok Analytics Features: Video and account performance tracking, content-level analytics (engagement, views, saves, shares), competitor and benchmark analysis across TikTok and other social channels.
Socialinsider is a unified social media analytics tool that brings together performance data across networks such as TikTok, Instagram, Facebook, YouTube, and more.
The tool lets marketers connect their social profiles or analyze public competitor or peer accounts to track performance metrics, content success, and social growth over time.
For brands or agencies juggling multiple accounts and platforms, Socialinsider works as a central hub for analytics, benchmarking, and reporting — helping turn raw data into actionable strategy without needing separate dashboards for each social network.
Unified Cross-Platform Analytics and Comparative Benchmarking
Socialinsider supports multiple social networks, allowing you to compare performance across channels from a single interface.
This cross-channel view helps marketers see which platforms drive the most reach or engagement and plan resource allocation accordingly. In addition, the tool offers benchmarking and competitor analysis: you can add competitors or industry peers and compare key metrics such as engagement rate, follower growth, and content performance side-by-side.
Detailed Content-Level and Post Analytics Including Historical Data
For TikTok and other networks, Socialinsider provides detailed post- and video-level analytics — video views, likes, comments, shares, saves, engagement rates, and other content performance indicators.
You can track your content over time, see which videos or post types perform best, and monitor how performance evolves. This data helps you refine content strategy: optimize posting frequency, formats, and messaging based on what actually resonates with your audience.
Historical data retention also lets you detect patterns, seasonality, or long-term trends rather than just short-term snapshots.
Reporting, Exporting and Content-Pillar Analysis
Socialinsider offers automated reports, exportable data (PDF, CSV, PPT, XLS), and tools to tag or categorize posts according to content pillars or themes.
This makes it easier to create presentations for stakeholders or clients, track performance across content themes (e.g. “product posts”, “educational content”, “UGC”), and understand what type of content drives engagement.
For agencies managing several clients or brands with complex content strategies, having exportable, shareable reports and structured content-pillar analytics is a major plus.
Pros
- Provides unified analytics across multiple social platforms, good for multi-channel strategies
- Let’s you compare performance with competitors or industry peers
- Offers detailed post- and video-level metrics, including historical data, enabling strategic content planning
- Exportable reports and content-pillar analysis — useful for internal or client reporting, and for analyzing content themes
- Supports multiple social profiles and team collaboration — suitable for agencies and multi-account management
Cons
- TikTok analytics feel basic compared with platform-native tools
- Because it covers many platforms, it may be more than what a solo creator or small brand needs
- Advanced features and full historical data are only available on higher-tier plans, which may be costly for smaller teams
Why Choose Socialinsider
Socialinsider is a strong choice when you manage multiple social media channels or clients and need a unified analytics, benchmarking and reporting tool. It balances breadth — covering many platforms including TikTok, with depth by offering content-level metrics, competitor comparisons and content-pillar analytics.
If your strategy involves cross-platform campaigns, multiple accounts, or frequent reporting to stakeholders, Socialinsider offers a flexible and powerful solution without needing separate analytics tools for each network.
17. TikBuddy
Best For: Creators, small-to-medium brands, agencies, and social media managers looking for a light but functional TikTok-focused analytics and influencer-discovery tool
Pricing: Pricing starts from about $69/month for paid plans. There is also a free browser extension offering basic analytics.
Demo: Yes, the free browser extension doubles as a trial/basic version with core analytics capability.
Key TikTok Analytics Features: Real-time video and profile stats, global and country-level creator rankings and comparison, hashtag / music / trend tracking and competitor/influencer analytics.
TikBuddy is a TikTok-centric analytics toolkit that combines basic performance tracking, competitor and influencer discovery, and trend analysis in one place. It works via a browser extension and web dashboard that let you instantly view data about any TikTok account, not just your own, which can be valuable for competitor research or influencer scouting.
For brands and marketers managing TikTok accounts or running influencer campaigns, TikBuddy sits in the toolkit as a lightweight, affordable, and quick-to-use analytics and discovery option.
It does not aim to be a full enterprise-level dashboard, but rather a practical solution for monitoring performance, spotting trends, and evaluating creators or competitors.
Real-time Stats and Easy Access to Any Public Profile
One of the biggest strengths of TikBuddy is that it allows you to instantly see TikTok data for any public profile or video: follower count, video views, likes, average engagement, posting frequency, global and country ranking, and more.
This makes it a useful tool not only for your own accounts but for competitor benchmarking or influencer evaluation — you don’t need admin access or permission to gather meaningful data.
That kind of transparency and ease of access can significantly reduce the barrier to research and monitoring, especially for smaller teams or social-media managers working without large budgets or complicated setups.
Trend, Hashtag and Music Analytics for Content Strategy and Ideation
TikBuddy offers tracking of trending hashtags, popular sounds/music, and trending videos globally or by region.
For creators and brands that want to ride trends rather than just analyze after the fact, this gives a tactical advantage: you can identify trending sounds or formats early, adapt content accordingly, and increase chances for reach or virality. This feature makes TikBuddy not just a reporting tool but a creativity-and-planning asset.
Influencer & Competitor Discovery and Benchmarking Tool
For agencies or brands working with influencers, or just wanting to benchmark against peers or competitors, TikBuddy allows filtering and searching creators by categories, analyzing their performance stats, comparing creator rankings globally or by country, and monitoring multiple accounts from one dashboard.
This makes it easier to scout potential collaborators, track competitor account performance over time, and gauge the performance potential of influencers before investing in campaigns.
Pros
- Provides instant, real-time analytics for any public TikTok profile or video (not just your own)
- Tracks trending hashtags, sounds, and global/video trends — useful for content planning and trend-driven posting
- Includes influencer discovery and ranking features, helpful for campaigns or collaboration scouting
- Offers a free browser extension
- Simple to use, minimal setup required, and accessible even for small teams or solo creators
Cons
- Lacks deeper analytics and insights compared with advanced or enterprise-level platforms
- Reliance on public data
Why Choose TikBuddy
TikBuddy is a great pick if you need a lean, low-cost, and easy-to-use tool for TikTok analytics, competitor research, and influencer discovery — without investing in a full-blown enterprise analytics suite.
It is especially useful for smaller brands, creators, or agencies who want quick insights, trend tracking and competitive benchmarking to guide content and collaboration decisions.
If you care more about growth signals, trend spotting and influencer potential than deep audience analytics, TikBuddy can be one of the most efficient tools in your toolkit.
Which TikTok Analytics Tool Best Fits Your Brand?
The right TikTok analytics platform depends on what your team values most, whether that’s deeper insights, unified workflows, creator intelligence, or trend awareness.
Below are the clearest fit-for-purpose scenarios to help brands choose the tool that aligns with their goals.
- Enterprise social intelligence with deep TikTok trend and sentiment insight → Brandwatch Consumer Intelligence
- Unified scheduling, publishing and analytics across all social platforms → Sendible
- Brand-mention tracking, sentiment detection and TikTok reputation monitoring → Brand2
- Visual-level TikTok intelligence with logo, product, and object detection → YouScan
- Cross-platform reporting, team workflows and long-term TikTok performance analytics → Sprout Social
- Real-time TikTok KPIs, competitive benchmarks and accessible cross-channel analytics → Iconosquare
- Influencer discovery, creator tracking and TikTok campaign performance measurement → Storyclash
| Tool | Best For | Pricing | Demo | Key TikTok Analytics Offering | Use For |
| Brandwatch Consumer Intelligence | Mid to large-sized brands and enterprises | Pricing upon request | Yes, demo available | Real-time TikTok performance, cross-channel analytics, social listening, sentiment and trend tracking | Deep social intelligence and trend detection |
| Sendible | Businesses of all sizes and agencies | From $25/month | Yes, 14-day trial | TikTok publishing and analytics, follower and engagement data, demographics, post-performance reporting | Unified social scheduling and analytics |
| Brand24 | Brands and agencies focused on sentiment and mention tracking | From $149/month | Yes, 14-day trial | TikTok mention tracking, sentiment and emotion analysis, reach and share-of-voice measurement | Brand monitoring and reputation management |
| YouScan | Consumer brands needing visual and textual social listening | From $299/month | Yes, demo available | Visual detection inside TikTok videos, sentiment and trend analysis, post and comment monitoring | Visual UGC and brand appearance tracking |
| Sprout Social | Brands and agencies needing enterprise-grade reporting | From $199/month | Yes, 30-day trial | TikTok profile and post analytics, audience demographics, cross-network reporting, Smart Inbox | Advanced reporting and multi-channel workflows |
| Iconosquare | Brands and agencies wanting affordable but deep analytics | From $49/month | Yes, 14-day trial | Real-time TikTok engagement metrics, follower growth tracking, historical video insights, competitor benchmarking | Accessible analytics and competitor insights |
| Loomly | Creators, brands, freelancers and teams scheduling TikTok content | From $42/month | Yes, 15-day trial | TikTok scheduling and auto-publishing, post analytics, unified dashboard across platforms | Streamlined publishing and simple performance tracking |
| PromoRepublic | SMBs, agencies, franchises and multi-location brands | Pricing upon request | Yes, 14-day trial | TikTok scheduling, basic performance insights, unified analytics across multiple platforms | Cross-platform posting with multi-location support |
| Hootsuite | Small to large businesses managing many social platforms | From $99/month | Yes, 30-day trial | TikTok scheduling and analytics, performance trends, best posting time recommendations, cross-platform dashboards | Scalable scheduling plus professional analytics |
| Storyclash | Brands and agencies running influencer campaigns | From €499/month | Yes, demo available | Influencer discovery, TikTok campaign tracking, creator performance metrics, competitor influencer analysis | Creator-driven campaigns and influencer intelligence |
5 Essential Features of TikTok Analytics Tools
TikTok analytics tools are essential for understanding and optimizing performance on the platform. They provide valuable insights into various metrics and trends, enabling users to make informed decisions about their content strategies. Here are some essential features of TikTok analytics tools:
Performance Metrics
Analytics tools track key performance metrics such as video views, likes, comments, and shares. This data helps users gauge the popularity of their content and measure audience engagement.
Additionally, monitoring follower growth over time allows users to assess the effectiveness of their content and engagement strategies.
Loomly, for example, provides a robust analytics suite that offers in-depth insights into your TikTok performance. You can track key metrics such as video views, engagement rates, and follower growth over various time frames. With Loomly, you can even schedule your TikTok analytics reports.
@loomly Automated analytics reports?! 👀 Yes please... Loomly is a social media management tool that allows you to plan and schedule content, but that’s just scratching the surface. Now you can automate complete analytics reports to send to clients and team members on a weekly/monthly basis! These reports track all the big metrics - followers, engagement, reach, profile views, link clicks - so you can optimize your time AND your content. Comment below if you've tried it, and let us know what you think in the comments! 👏 👏 #socialmediamanager #socialmediatool #socialmediascheduling #socialmediaanalytics #analyticsreporting #socialmediahacks #smallbusinesstools #smallbusinesstips #socialmediamarketing
This flexibility allows you to monitor your performance trends and make data-driven decisions to enhance your content strategy.
Audience Insights
Understanding your audience is crucial for tailoring content that resonates with them. TikTok analytics tools provide demographic information and behavioral insights about your followers. Some tools even offer sentiment analysis, helping users gauge audience reactions and preferences, which can guide future content creation.
One tool, Sendible, offers comprehensive TikTok analytics that include valuable insights into your audience demographics, helping you understand what resonates with your audience and refine your content strategy.
Content Optimization
These tools recommend the best times to post based on when your audience is most active, maximizing engagement potential. They also identify top-performing content, allowing users to analyze what works best and replicate successful strategies in future posts.
Trend and Hashtag Tracking
Analytics tools provide insights into trending topics and hashtags, enabling users to capitalize on current trends for increased visibility. By tracking hashtag performance, users can refine their hashtag strategies to improve content discoverability and reach a broader audience.
Brandwatch’s trend-tracking feature provides real-time reporting on posts and account-level metrics. This enables you to easily compare your TikTok performance with other social media channels and capitalize on trending topics and hashtags to improve visibility and engagement.
Reporting and Customization
Many analytics tools offer customizable reporting features that allow users to tailor insights to their specific needs. Real-time dashboards provide up-to-date information, enabling quick responses to emerging trends or issues, which is essential for maintaining a competitive edge on the platform.
Brand24’s reporting capabilities allow users to generate detailed reports that summarize TikTok analytics. These reports can be customized to focus on the metrics that matter most to your business, making it easy to share insights with your team or clients.
Turning TikTok Data Into Real Marketing Advantage
Choosing the right TikTok analytics tool ultimately comes down to how your brand works, what you prioritize, and how deeply you want to understand your audience. Whether you need enterprise-grade social intelligence, streamlined scheduling with built-in reporting, visual listening, or creator-driven campaign insights, today’s leading platforms give brands unprecedented visibility into what drives performance on TikTok.
By pairing the right tool with a clear strategy, teams can uncover trends faster, optimize content with confidence, and measure real impact across every stage of growth. As TikTok continues to shape culture and commerce, having a powerful analytics layer is no longer optional. It’s how brands stay relevant, agile, and ahead of the competition.
Frequently Asked Questions
What types of social media tools can help you track TikTok analytics?
Various types of social media tools can help you track your TikTok analytics. The best ones include:
What metrics should brands prioritize when evaluating TikTok performance?
Beyond views and likes, brands should focus on repeat watch behavior, comment quality, and creator consistency, which is why many teams use TikTok trend insights to understand how audiences interact with content over time.
How can marketers verify whether an influencer’s audience is authentic?
Running a profile through TikTok audit tools helps identify engagement irregularities, sudden follower spikes, and inactive audience segments before a brand commits to a paid collaboration.
Do TikTok ads require separate analytics tools?
Paid media teams often rely on TikTok ads analytics to assess conversion behavior, optimize interest targeting, and evaluate how organic posts influence paid outcomes.
How do creators estimate potential earnings from TikTok?
Brands and creators often benchmark compensation using a TikTok money calculator, which provides rough value estimates based on audience size and engagement strength.
Can brands analyze TikTok Stories even though they disappear quickly?
Marketers who want to review ephemeral content often turn to TikTok story viewers to monitor competitor stories and understand short-form engagement patterns.
How fast should teams react to emerging TikTok trends?
Trend cycles move quickly which makes real-time social media analysis tools valuable for spotting sudden spikes in hashtags, audio usage, or viral challenges.
What makes a TikTok marketing campaign successful?
The strongest campaigns align brand messaging with platform behavior, especially when teams follow proven principles of TikTok marketing strategy to shape content sequencing and creative direction.
How does the TikTok algorithm actually decide what users see?
Content distribution is heavily influenced by user behavior signals such as completion rate and topic affinity, all driven by the platform’s evolving TikTok algorithm model.
How do free tools compare to TikTok’s native analytics?
Understanding how free tools stack up against TikTok’s native analytics and their suitability for specific goals can clarify your choice.
|
Feature |
TikTok Native Analytics | Free Third-Party Tools |
| Engagement Metrics | Detailed tracking for individual posts. |
Varies by tool, often comparable. |
|
Audience Demographics |
Limited to follower breakdown. | Often includes more granular insights. |
| Competitor Benchmarking | Not available. |
Limited or absent in free versions. |
|
Scheduling Optimization |
Basic suggestions for posting times. | Enhanced with tools like Iconosquare. |
| Advanced Features | None. |
Available in premium versions only. |
Which free TikTok analytics tools suit different goals?
Here’s a breakdown of the free TikTok analytics and what they’re best used for:
|
Goal |
Best Free Tool | Additional Notes |
| Engagement Tracking | TikTok Native Analytics |
Great starting point for beginners. |
|
Demographic Insights |
Iconosquare (trial) | Useful for refining target audience. |
| Content Performance Analysis | Iconosquare, Brand24 (trial) |
Limited features compared to paid tools. |
|
Scheduling Insights |
TikTok Native Analytics | Combine with Iconosquare for better accuracy. |
| Competitor Comparisons | Iconosquare (limited) |
Best in paid tools for comprehensive data. |
