How to Grow Your TikTok Followers in 2021

Want to get more followers on TikTok? You've come to the right place. Here, we're going to show you how to grow your TikTok followers with 11 simple things you can do right away. With more than 100 million monthly active users in the United States alone, TikTok is a great platform to focus some marketing attention on—especially if your target audience falls solidly into the Gen Z and Millennial markets.

TikTok is one of the newest social media platforms and despite having gotten its start in 2016 (more than four years ago), 2020 was a banner year for the platform. As a global pandemic kept people indoors and away from their friends, Tiktok skyrocketed in popularity. And it seems the novelty of the platform hasn't worn off. In fact, as the platform continues to grow, the user base continues to include users outside of the platform’s target Gen Z demographic, first expanding to Millennials and then becoming increasingly popular among Gen X and Boomers (though the Gen Z and Millennial bases are still the most represented).

Ready to grab the attention of the more than 800 million TikTok users worldwide? Let's get started!


How to Grow Your TikTok Followers in 2021:


How to Grow Your TikTok Followers

If you want to succeed on TikTok, you need to nurture an extensive presence on the platform. When you have a larger audience, you'll get more attention for your brand so you can increase brand awareness, boost sales, and create lasting relationships with your target audience. While there are platforms you can use to help you get more followers fast, that's really only going to help you short-term. To use the platform to its fullest potential, you need genuine TikTok followers that actually care about your brand and what you have to say.

Fortunately, there are several ways to grow your TikTok followers in 2021:

  • Identify your target audience
  • Leverage TikTok trends
  • Educate your followers
  • Use hashtags effectively
  • Cross-promote your videos
  • Post on TikTok at the right time
  • Create and participate in TikTok challenges
  • Engage with other TikTok creators
  • Use user-generated content
  • Try a TikTok growth tool
  • Include a call to action

Let's take a closer look at these tips to grow your TikTok followers so you can start implementing today!


Identify Your Target Audience

One of the most important things to do if you want to grow your TikTok followers is to identify your target audience. Like other social media platforms, TikTok users cover multiple demographics, locations, and niches. The type of content that works well for one group might not resonate with another group. So, before you start creating a TikTok marketing or TikTok influencer strategy, it's important to find out what your target audience is doing on the platform.

Once you've found your target audience, you'll need to create content specifically for that audience. While your goal is to get more TikTok followers, it's important to approach your content creation with the purpose of educating and entertaining your target audience to make real connections. Don't just go out and try to get followers for the sake of getting followers. You want the right followers, the ones who are interested in your brand and your products and services. Millions of followers aren't going to help you if those followers aren't interested in moving deeper into your marketing funnel.


Leverage Trends

TikTok is all about the trends and you can drastically increase your TikTok followers by jumping on trends as they arise. Of course, just because something is trending doesn't mean you have to participate. Be discerning about the trends that you join in on to make sure that they're the trends your target audience is also participating in.

TikTok trends are a great way to set your brand apart from your competitors and share a bit more of your brand's personality. Just take a look at The Washington Post's TikTok account to learn how it's done.

@washingtonpostAMC may have been bailed out by the actions of the wallstreetbets subreddit ##stonks ##stocks ##gamestop ##reddit♬ original sound - We are a newspaper.

Educate Your Followers

The best TikTok content for brands and influencers is both educational and entertaining. Use TikTok to create engaging and educational content that provides value to your followers. It's a great idea to use clever TikTok content to share information about your products and services that can best serve your audience and make their lives easier.


Use Hashtags

Hashtags are popular on most social media platforms because they make it so easy to find collections of the content you're interested in. Using hashtags on TikTok can help you grow your TikTok audience—especially when you use a combination of branded hashtags, trending hashtags, business-specific hashtags, and general hashtags. You can find some great hashtags with this free TikTok hashtag generation tool.


Cross-Promote Your Videos

Marketing cannot survive by TikTok alone. Or something. TikTok doesn't exist in a vacuum. A robust digital marketing strategy has to include other social media platforms like YouTube, Instagram, Facebook, and even Pinterest or Reddit. Wherever your target audience spends their time online is where you should be.

Use your online presence to cross-promote your TikTok videos, sharing your TikTok content on other social media platforms. If you check out Instagram Reels (Instagram's answer to TikTok), you'll notice that many Reels users share their TikTok content on the platform. While you can easily just add your TikTok videos with the TikTok watermark (perfect to send your Instagram followers to your TikTok profile and grow your TikTok followers), you can also remove TikTok watermarks to make the content look native to whatever platform you're sharing it on.


Post at the Right Time

One of the best ways to get more TikTok followers is to make sure you post on TikTok at the right time. The best time is, of course, when your audience is most likely to be online. It could take some trial and error to find that sweet spot but it's so worth it. We recommend checking out a TikTok scheduling tool to automate this process.


Create (and Participate in) Challenges

Challenges abound on TikTok. We recommend participating in the same TikTok challenges that your target audience is participating in. Many of the most popular challenges are dance challenges so be prepared to show your best moves (and get a little vulnerable). In addition to participating in existing challenges, you can create your own challenges on TikTok.


Engage With Other TikTok Creators

Remember that TikTok, like all social media platforms, is social. As such, it's important to engage with other TikTok creators on the platform, using TikTok's duet and stitch features to increase engagement. Start by finding ways to incorporate education about your products and services in these engagement efforts (but don't be spammy) but don't shy away from engaging with other creators simply because you enjoy their content.


Use User-Generated Content

As you create more content and more challenges on TikTok, you'll start to amass a decent collection of user-generated content. User-generated content (UGC) is simply content created by users. It can help increase trust in your brand, get more engagement, and increase your TikTok followers.

To get your hands on tons of UGC, you can start your own challenge, host a contest, or start a hashtag trend.


Try a TikTok Growth Tool

Okay, yes, we already said that follower tools aren't the way to go if you want to get more engaged TikTok followers. However, when you're just starting out, you might benefit from a big follower boost to increase your signal with the TikTok algorithm. Here are a few TikTok growth tools you might want to check out.

Social Buddy

Social Buddy used advanced targeting to help you find followers who are interested in the content you're creating. You can target potential followers based on industry or niche, relevant hashtags, complementary accounts, and competitors to find followers that match your target audience. Social Buddy focuses on getting your TikTok account noticed by genuine users, not bots or fake accounts.


Social-Viral

Social-Viral lets TikTok creators buy TikTok followers at a low rate. It gives you access to new followers instantly, and you can also buy views and likes to boost your content and increase your chances of going viral so you can start bringing in even more targeted followers that you don't have to pay for.


FeedPixel

FeedPixel is a social media management platform that works for multiple social media platforms. TikTok creators can use FeedPixel to get more followers, views, and likes. It's available in 75 languages so no matter where you are, it'll probably work well for you. The TikTok growth option includes likes and views and you can even buy followers and shares directly if you want.


Get More TikTok Followers With Creativity and Persistence

TikTok continues to increase in popularity so if you're interested in getting more followers on TikTok, there's no time to waste. Using the tips in this article, you'll be well on your way to getting more TikTok followers, increasing engagement, and building a vibrant community on the platform. With more than 800 billion monthly active TikTok users worldwide, it's pretty much a guarantee that you'll find your target audience on the platform—you just need to create the content they want to see.

TikTok's primary feed, the For You page, offers up highly personalized content for each user based on videos they've watched and liked as well as the TikTok creators they follow. Getting your content on TikTok's For You page is key to success on the platform but without the other tips on this list, your likelihood of getting to the For You page, or featuring consistently on the page, is slim.

Each of the tips in this article is important, but don't get overwhelmed. You don't have to implement every single tip all at once. Start by focusing on finding out what your target audience watches on TikTok and when they're most active on the platform. Then, create high-quality content (with a CTA) and publish it during peak times. From there, you'll be in a better position to work on the other ways to grow your TikTok followers that we've included here.

Most importantly, don't be afraid to engage with your target audience and try creative ways to get attention on your TikTok content. Over time, you'll build a powerful following on TikTok that helps you meet your marketing goals.

Frequently Asked Questions

How can you grow your TikTok followers?

If you are just beginning on TikTok, you can use a TikTok growth tool like Social Buddy or FeedPixel. While using such a tool is not the ideal way to get more followers on TikTok, a big follower boost can help to increase your signal with the TikTok algorithm. Then, to get more engaged TikTok followers, it is important that you leverage trends, identify your target audience, use hashtags, post at the right time and create and participate in challenges.

What is user-generated content?

User-generated content (or simply called UGC) is content that was created by actual users. It can help to boost trust in your brand, create more engagement and boost your number of followers. You can, for example, use TikTok to collect user-generated content by beginning your own challenge, hosting a contest or beginning a hashtag trend.

Should you use hashtags on TikTok?

It is a very good idea to use hashtags on TikTok as it can help to grow your TikTok audience. Ideally, you want to use a combination of trending hashtags, business-specific hashtags, branded hashtags as well as general hashtags. As hashtags make it easy to find collections on social media platforms that you are actually interested in, they are very popular.

How can you cross-promote TikTok videos?

You can use your online presence and share your TikTok content on other social media platforms like Instagram Reels. Numerous Instagram Reels users also share their TikTok content on Instagram. You can either simply add your TikTok video with the TikTok watermark to Instagram or first remove the TikTok watermark. By opting to keep the watermark, you can send followers to your TikTok profile and get more TikTok followers.

How can you engage with other creators on TikTok?

It is key that you engage with other creators on TikTok by making use of the stitch and duet features on TikTok to boost engagement. Without being overly promotional, you can try to include information about your services and products when you engage or simply engage with fellow creators because you enjoyed their content.

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