These days, it’s easy to produce a video on your own. But when it really matters, when the video has to shine and effectively engage your audience, you have two main options: hire an in-house team or one of the best video production companies to share your message and make it pop. Video production companies handle the entire production process, allowing you to focus on your vision while they manage the rest.
It’s worth noting that videos, especially short-form videos, are some of the most effective content types on social media, with videos leading the way at 55.1% and short-form videos at 38.4%. With these formats proving to be incredibly powerful in capturing audience attention, choosing the right video production company becomes even more crucial.
And there’s no shortage of video production companies out there, ready to take your message and create that stellar video ad, video short, or feature film. But with all of the video production agencies available, how do you find the right one for your brand?
That’s where we come in. In this article, we’re sharing with you over 20 of the best video production companies we’ve found to put moving images to your message and build it into something your target audience can’t ignore.
What Is A Video Production Agency?
A video production agency specializes in creating video content for various purposes, including marketing, advertising, corporate training, and entertainment. These agencies encompass a range of services that cover the entire video production process, from conceptualization to post-production.
Services Offered By Video Production Agencies
- Pre-Production: This phase involves planning and organizing the project. The agency works with clients to understand their goals and develop a script or storyboard. This includes casting, location scouting, and scheduling.
- Production: During the production phase, the agency captures the video footage. This involves coordinating a crew that may include directors, camera operators, sound technicians, and lighting experts. The agency ensures that all aspects of filming are executed smoothly.
- Post-Production: After filming, the agency handles editing, sound design, color correction, and visual effects. This phase is crucial for refining the video and ensuring it meets the client's vision and quality standards.
- Distribution and Marketing: Many video production agencies also assist in distributing the final product, whether through social media, television, or other platforms. They may provide strategies for maximizing audience engagement.
Difference Between A Video Production Company and a Video Marketing Agency
The distinction between a video production company and a video marketing agency lies primarily in their focus and services offered. Here’s a breakdown of the key differences:
Video Production Company
- Primary Focus: A video production company specializes in the creation of video content. This includes all aspects of production such as planning, scripting, filming, and editing. Their goal is to produce high-quality videos, whether for corporate use, commercials, or other formats.
- Services Offered: They handle the entire production process, often employing a team of professionals skilled in various areas like cinematography, sound, and editing. Their expertise is in crafting visually appealing and narratively compelling videos.
- Creative Control: Clients typically have significant input in the creative process, allowing for tailored content that meets specific needs. The focus is on storytelling and production quality rather than marketing strategies.
Video Marketing Agency
- Primary Focus: In contrast, a video marketing agency emphasizes the strategic distribution and promotion of video content. Their aim is to maximize the reach and effectiveness of videos within marketing campaigns.
- Services Offered: These agencies often assist with campaign strategy, audience targeting, and video distribution across various platforms. They may also help create videos but usually outsource the actual production to specialized video production companies.
- Marketing Expertise: A video marketing agency is staffed with marketing professionals who understand how to leverage video content for brand awareness, engagement, and conversion. Their approach is typically more strategic, focusing on how videos can achieve specific marketing goals.
1. Fresh Content Society
Location: Evanston, Illinois
Types of videos produced: Long-form and short-form social media videos
Notable clients: KFC, Old World Industries, Travelcenters of America
It’s possible to create social media videos that attract more than one million views even if you’re not a world-famous brand. Fresh Content Society (FCS) has proven this more than once.
What makes this feature so noteworthy is that inclusion is based on the highest revenue growth that was achieved from 2022 to 2023. Boasting a rate of nearly 60%, they’re one of only a handful of social media marketing agencies to have made this list. This honorable mention is quite a nice way to celebrate 10 years in business.
When creating a content strategy, their team adopts a channel-specific approach. This is key in video production. The social media platform where it will be published will be a determining factor in whether or not you should create a short-form video or go the long-form route.
For example, for KFC, they focused on YouTube. Their team created a video commercial targeting male audience members. Then, to amplify its reach among this target group, it was also featured on the social media channels of the professional wrestlers featured in the video, a great example of how FCS can combine their influencer marketing services strategically. It paid off and this specific video generated more than one million views in a single week.
Like KFC, FCS knows how to replicate a successful recipe. One of their reels created for Old World Industries surpassed one million views too and the short-form video content that they created for LINE-X attracted over 7 million video views in the first 7 months. In fact, in 2023 alone, Fresh Content Society’s work for their clients earned more than 750 million video views altogether.
The FCS team also knows how to turn these views into engagement and revenue. For example, for Old World Industries, a motor vehicle manufacturing company, they boosted brand engagement via social channels.
The video content that they produced for them typically features one of the brand’s ambassadors and can range anywhere between 30 seconds and seven minutes, proving that their team can think both short-form and long-term. Aside from developing a content plan and scheduling video production, they even assist with customer support via social media channels, further proving that they’re also flexible enough to work across channels and add additional services, if needed.
This was also the case when LINE-X didn’t have anyone dedicated to their channels. FCS combined their video expertise with community management to increase the brand’s customer engagement by a massive 4,000%.
Not only does FCS celebrate the big results, but also their clients. A quick look at their LinkedIn business page paints a picture of how they welcome new clients. ClimateGuard Windows & Doors, WhirlyBall, and Dan-O’s Seasoning are just a couple of new clients that they’ve welcomed to the FCS family in recent months.
You see, before founding Fresh Content Society, Scott Emalfarb, was a community manager at Edelman, one of the top tech PR agencies across the world. Over two years, he helped grow the agency’s Facebook community from 150,000 to 1,000,000.
As CEO of FCS, he’s continued to do that. Over the years, their work has been featured in the likes of Forbes, CNN, and AdAge. He’s grown FCS to a team of over 20 creatives which include other key figures like Josh Altman who’s recently appointed as Chief Growth Officer and working as a senior account exec at Salesforce prior to this appointment.
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
10 - 50
Chicago, IL, Portland, California, Texas, Boston,
Best for:
Mid-sized to Enterprise Businesses
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
2. The Influencer Marketing Factory
Location: Miami and New York City
Types of videos produced: Social media videos, video ads
Notable clients: Google, Amazon, H&M
The Influencer Marketing Factory combines the power of video and influencer marketing to help its clients reach and resonate with younger audiences. They cover the key social channels for video content — Instagram, YouTube, TikTok, and Instagram Reels. From dating apps to dog supplements, they work with a wide range of industries, helping them to leverage video.
For example, for Camgo, a leading dating app, they designed a campaign to elevate the brand’s visibility and user engagement and tap into new demographic segments by leveraging influencers who resonate with their target audience. Kayden Roberts, chief marketing officer at Camgo, explains that their reputation for precision in matching brands with the right influencers made them a strategic choice.
As the agency also acts as a talent agency, brands gain access to a diverse pool of talents from a wide range of backgrounds. This network is also actively grown and they regularly sign new talents. Michael Tran, Rachel Wilson, Lottie Weaver, Courtney Sillner, and Moriah Rodriguez are just some of the talents recently added.
Kayden describes the overall process as very positive.
As for the type of results you can expect, the YouTube content that they created for ExeGi Pharma to increase brand awareness about Visbiome Vet Probiotic generated over 75,000 combined views. A campaign for the Place.It tool with Envato generated nearly 10 times the number of views.
They also have a proven track record of replicating the same level of success on other platforms like TikTok and Instagram. For example, the campaign that they ran for FOREA to attract more TikTok account followers resulted in an account growth of 79%. This involved posting engaging content each day for a week.
Their campaign for Ablo App that focused a lot on Instagram Stories had an Instagram reach of over 2 million. By creating only 69 Stories they could generate over 4 million Instagram Story views.
Their team is also able to implement cross-channel video marketing campaigns. For example, for Sallie Mae, they leveraged YouTube and TikTok, while for ALG they added Instagram to the mix too to focus on three channels.
Not only can they hop between social media platforms, but they can also create a variety of video types. This includes unboxing videos, app demos, and product launches. They’ll ensure that your video captures the unfiltered, first-hand experiences and initial reactions of content creations. If you need to dig a bit deeper than first reactions, they can create user-generated reviews that explore pros and cons of creators who’ve actually tested your product.
If you want to explore paid ads, they can assist with a range of video ads including skippable and non-skippable in-stream ads, Spark Ads and Story Ads. They’ll develop several video variations and complete A/B testing. After they execute ads, they’ll establish a benchmark cost per acquisition (CPA) for the specific campaign so that they can refine the best-performing ads to create high-performing variations.
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
10 - 50
New York, Miami
Best for:
Enterprises and Large brands
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
3. Sociallyin
Location: Atlanta, Georgia
Types of videos produced: Testimonials, product demos, how-to’s, talking heads
Notable clients: Carnival Brews, Aeropex, The Real Cereal Company
When it comes to video production, SociallyIn delivers a comprehensive service designed to cater to all your brand’s visual needs. If you’re searching for a company that can manage your video content from concept to final product with precision and creativity, SociallyIn is worth considering.
Top-Notch Creative Direction and Production Quality
SociallyIn stands out for its high-quality video production, which includes everything from the initial creative direction to the final edited video. If you’re uncertain about where to begin, their on-site Creative Director will guide you, ensuring that your vision is transformed into a compelling video narrative.
The company’s all-inclusive editing service is particularly noteworthy, offering up to three rounds of revisions, which gives you ample opportunity to refine your content until it’s perfect. Additionally, SociallyIn takes care of all background audio and sound effects, ensuring they are licensed and of high quality.
This attention to detail is crucial for creating a polished final product that aligns with your brand’s image.
Comprehensive Service Offering with Talented Professionals
SociallyIn’s video production capabilities are further enhanced by their access to a diverse network of talent. This ensures that your brand is matched with the right faces and voices to represent it authentically. The company also offers customizable hair and makeup services, aligning every aspect of the production with your brand’s vision.
One of SociallyIn’s standout features is its styled sets, which are meticulously designed with hand-picked props to ensure that your brand is represented clearly and powerfully on screen. This level of customization and attention to detail can make a significant difference in how your video content resonates with your audience.
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
50+
Atlanta
Best for:
Businesses of all sizes
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
4. Directive Consulting
Location: Irvine, California; Austin, Texas; Toronto, Ontario
Types of videos produced: TV commercials, product explainers, ads, testimonials, and case studies
Notable clients: Logikcull, Calendly, ContractPodAi, Extend, ZeroFox, Goody, Promethium, Seagate
If you’re looking for a video production partner who truly understands the nuances of SaaS marketing, Directive Consulting stands out. Their focus on customer-centric performance video ensures that your content not only captivates but also converts. Directive’s approach is rooted in data and geared towards maximizing your total addressable market (TAM) coverage, continuous lead generation, and pipeline growth.
Custom Video Solutions Tailored to Your Goals
Directive Consulting offers live-action and motion graphics that align with your specific business goals. From conceptualization to production, they create visually compelling media that keeps your brand top-of-mind and distinctly unique. Whether you need brand overview videos, social video content, or video ads, Directive’s offerings are designed to meet the unique demands of your audience.
Their performance-driven methodology ensures that each video project is crafted to inspire, connect, and convert your target customers. For example, they delivered case study videos with custom brand mnemonics that achieved a 3x benchmark video completion rate. This demonstrates their commitment to producing high-performance creative assets that make a significant impact.
Maximizing Marketing Impact with Strategic Video Content
Directive Consulting’s video production services are especially effective for SaaS companies aiming to build a 24/7 buyer engagement and conversion funnel. They understand the importance of targeting the right customer personas at every stage of the lifecycle, from awareness to interest and evaluation.
Their video solutions include brand overview videos that create awareness and affinity within your TAM, social video content that keeps your brand top-of-mind, and video ads designed to influence your audience across various platforms, including LinkedIn, Meta, and TikTok. Each piece of content is not just aesthetically pleasing but strategically crafted to deliver measurable results.
Directive Consulting Case Study
Directive Consulting partnered with Omnipresent, a global leader in remote HR and employee lifecycle management, to enhance their omni-channel presence and scale lead volume. Omnipresent sought Directive’s expertise after struggling with a previous agency that failed to scale their paid media efforts effectively.
Directive was approached to improve performance and attribution, enabling Omnipresent to engage broader audiences through new channels.
Strategic Approach
Directive implemented a targeted, omni-channel approach, leveraging product video ads across Online Video, CTV, and OTT channels to boost engagement. By testing various ad channels, they aimed to identify those capable of driving significant conversions while enhancing top-of-funnel (TOFU) engagement to support bottom-of-funnel (BOFU) results.
Directive also cleaned up Omnipresent’s conversion tracking, using Offline Conversion Tracking (OCT) to optimize bidding strategies and prove the effectiveness of programmatic ads.
The campaign led to a 1184% YoY increase in organic new user website traffic and a 361% YoY increase in direct new user visits. Additionally, 39 verified meetings were booked directly from the programmatic efforts, with Omnipresent achieving its best month in company history for closed deals, as noted by Jacobus Boersma, Global Head of Demand Generation at Omnipresent.
Directive Consulting
The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B...
50+
Irvine, California
Best for:
Midmarket, Enterprise
Directive Consulting
The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B...
5. The Goat Agency
Location: London, United Kingdom
Types of videos produced: Branded video content, explainers, product demos
Notable clients: Audi, M&M’s, Nivea
Goat Agency stands with its unique blend of influencer marketing and bespoke content creation. Specializing in producing high-quality, authentic content, they excel in tailoring videos for social media, paid media, and digital platforms. Their in-house video-production team is adept at editing, designing, and crafting assets that are not only visually compelling but also optimized for maximum engagement across various digital landscapes.
At Goat Agency, your brand’s story is transformed into captivating visual narratives, leveraging their data-led influencer selection and creative strategies. Whether it’s a social media blitz or a comprehensive digital campaign, they ensure each video resonates with your target audience while staying true to your brand’s essence. Their approach, focusing on performance marketing and trend-driven insights, makes them a go-to choice for brands seeking impactful video production solutions.
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
50+
London, New York, Singapore
Best for:
Medium and Large Brands
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
6. Thrive Internet Marketing Agency
Location: Arlington, Texas; Los Angeles, California
Types of videos produced: Testimonials, product, brand videos, event, promo| ad, social media, landing page | multi-location, explainer animation
Notable clients: APsystems, Meadow Museum, RecNation Storage
If you’re looking for a video production partner that excels at bringing your brand’s story to life, Thrive Internet Marketing Agency should be at the top of your list. Based in Dallas, Thrive offers a comprehensive suite of video production services tailored to meet the unique needs of businesses across various industries.
From concept development to final delivery, Thrive’s team of experienced professionals ensures that every detail is handled with precision, delivering high-quality content that captures attention and drives engagement.
Comprehensive and Customized Video Production
Thrive’s approach to video production is as thorough as it is flexible. They start with a detailed pre-production phase, where they take the time to understand your brand, goals, and audience. This meticulous planning ensures that every aspect of the production is aligned with your objectives, resulting in a seamless and efficient process. Whether you’re looking for a brand video, testimonial, product demo, or a social media campaign, Thrive has the expertise and resources to bring your vision to life.
Their in-house production team is equipped with state-of-the-art technology and skilled in a variety of genres, making them capable of handling projects of any scale.
Attention to Detail and High-Quality Output
What sets Thrive apart is their commitment to quality and attention to detail. During the production phase, Thrive’s team captures high-quality footage with the latest equipment, whether on-location or in the studio. Post-production is where Thrive’s expertise truly shines. With advanced editing software and a talented team of editors, they transform raw footage into compelling visual content.
Their post-production services include everything from motion graphics and 2D & 3D animation to sound design and color grading, ensuring that your video not only meets but exceeds expectations. The final product can be delivered in any format, ready for distribution across multiple platforms, making it easy for you to reach your target audience.
Thrive Case Study
Thrive Internet Marketing Agency collaborated with an ABA Therapy Center, a multi-location provider with over 60 centers across Texas, Colorado, and Oklahoma, to enhance their digital lead acquisition strategy. Despite having an existing lead generation plan, the therapy center struggled with a lack of full-funnel advertising and targeted audience engagement.
The center approached Thrive to address these gaps and increase lead flow across its locations.
Strategic Approach
Thrive implemented a full-funnel advertising campaign with a focus on video production and strategic audience targeting. They began by auditing the existing campaigns to identify new audience segments and opportunities for growth. Thrive developed and tested branded video content, which effectively communicated the center’s story and services to potential clients.
Additionally, A/B testing of ad copy and creative elements helped refine their approach, while retargeting campaigns captured missed conversions.
Thrive’s video-centric strategy resulted in over 231,000 3-second video views and significant engagement, with 89,282 views reaching 95% completion. Overall, their efforts contributed to a 1,300% increase in contact form submissions and a 20-fold rise in leads within six months.
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.
50+
Arlington, Texas; Los Angeles, California
Best for:
Enterprises, Large and Small brands
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.
7. Vireo Video
Location: Vancouver, British Columbia
Types of videos produced: Explainers, YouTube ads, social media, influencer marketing videos
Notable clients: Exabeam, Eckhart Teachings, Sounds True, PolicyMe, iVisa
Vireo Video is a marketing agency that specializes in all things YouTube. Their team of YouTube Certified professionals can help you with a host of video-related services. In addition to helping you craft a video marketing strategy, they can also optimize your videos by creating captivating titles and thumbnails. This way, your newly created digital asset will reach its maximum potential. While they focus on YouTube, they can also help you to launch your videos on other popular social media platforms like Instagram and Facebook.
Their process is three-pronged: they’ll help you launch your social media accounts where future videos will be hosted, optimize elements like keywords, descriptions, titles, and closed captioning, and design attractive thumbnails using tried-and-tested strategies.
Vireo Video
Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...
10 - 50
Vancouver
Best for:
Businesses of all sizes
Vireo Video
Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...
8. Lyfe Marketing
Location: Atlanta, GA
Types of videos produced: Short-form videos, including TikToks, Instagram Reels, and similar content
Notable clients: Streamshift, Vega X, Dime
LYFE Marketing stands out among video production companies with its specialized focus on short-form video content, ideal for businesses looking to impact social media platforms significantly. Their expertise lies in creating compelling TikToks, Instagram Reels, and other short-form videos that are visually appealing and strategically crafted to maximize viewer engagement and brand exposure.
At LYFE Marketing, you are not just getting a video production service; you are partnering with a team that deeply understands the nuances of social media trends and audience preferences. They start with an in-depth analysis of your business, followed by competitor research and customer profiling, ensuring that every video is tailored to your unique brand voice and target audience. This approach guarantees content that resonates with viewers and aligns perfectly with your marketing objectives.
Their service is particularly beneficial for small business owners who require expert guidance in navigating the dynamic world of short-form video production. With LYFE Marketing, you receive a comprehensive package that includes content brainstorming, trend research, video editing, publishing, and ongoing campaign management.
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
10 - 50
Atlanta
Best for:
Small and Midmarket Businesses
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
9. NinjaPromo
Location: Covent Garden, London; Sheikh Zayed Road, Dubai; Coleman St., Singapore City; Wong Chuk Hang Road, Hongkong Island; New York, New York; Konstitucijos Ave., Vilnius
Types of videos produced: Explainers, animation, motion graphics, brand videos, social media, 3D videos, interviews, TV commercials, live streaming, ads
Notable clients: Tissot, Coinbase, Farsight, Fantom, Diversify, BitForex, Rageism Beauty
Video production is just one of the many services NinjaPromo offers to help businesses achieve their goals. Their team of creatives is at your disposal, and you can be confident that whatever idea or story you want to share is being brought to life. From the initial briefing, scriptwriting, and directing all the way through post-production, they are dedicated to ensuring that each video project is of the highest standard – no matter the size or complexity.
NinjaPromo has the ability to deliver content in multiple formats and can tailor any project to suit your needs. Using only the highest quality equipment and software tools along with proven strategies, their high standards ensure nothing falls short when it comes to creating engaging final products.
NinjaPromo
Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.
50+
London, New York, Dubai, Singapore, Hong Kong, Vilnius
Best for:
Enterprise, Small and Midmarket Businesses
NinjaPromo
Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.
10. Online Optimism
Location: New Orleans, Louisiana; Washington, D.C.
Types of videos produced: Video ads, company introductions, client testimonials, TV commercials
Notable clients: Decide DeKalb, Truck Driver Institute, Chateau LeMoyne French Quarter, K. Allen Consulting
Founded more than a decade ago, Online Optimism is a digital marketing and design agency. They offer a long list of marketing-related services, including video production. From creating a storyboard to location scouting to post-production, their team of marketing experts and video producers can attend to all your video production tasks.
Online Optimism
Online Optimism is a creative digital agency that makes you feel a bit more Optimistic about your online marketing & design. Their organization works in Digital Advertisements, Design & Creative, Social Media, and Search & Content. With a team of two...
10 - 50
Our offices are located in New Orleans, LA, and Washington, D.C.
Best for:
Medium and Small Business
Online Optimism
Online Optimism is a creative digital agency that makes you feel a bit more Optimistic about your online marketing & design. Their organization works in Digital Advertisements, Design & Creative, Social Media, and Search & Content. With a team of two...
11. ECG Productions
Location: Atlanta, Georgia
Types of videos produced: Feature films, training videos, TV commercials, corporate overviews, music videos, documentaries, 360 and VR, branded content, reality TV, education, book promos
Notable clients: Foot Solutions, US EPA, Auntie Anne’s, Source Digital, FOX Sports, James Patterson, Sony PlayStation
ECG Productions is a full-service video production company that has more than 10 years of experience providing “script-to-screen” video production and editing services. They offer scriptwriting, 2D and 3D animation, compositing, sound design, and original music composition.
12. SONA Studios
Location: Surry Hills, Sydney
Types of videos produced: Corporate videos, real estate videos, how-to videos, brand videos, testimonials, recruitment videos, event videos, social media
Notable clients: Block Earner, realestate.com.au, WINC, MDA National, Australia Post
SONA Studios is a media agency that focuses on video production, live broadcasting, social media marketing, web, and design. With their skills and experience, you’ll be able to grow your brand through wider audiences, engaging content, better communications, and effective marketing.
13. Bastion Elevate
Location: Melbourne, Victoria; Waterloo, Sydney; Varsity Lakes, Queensland; Orange County, California; Los Angeles, California; New York, New York; Freemans Bay, Auckland; Tribune St., South Brisbane; Canberra, ACT
Types of videos produced: event videos, product videos, studio videos, ads
Notable clients: L’Oreal, Newport Beach Film Festival, Melissa, Air New Zealand
Bastion Elevate is a video production company that offers a full range of marketing services, including social media, influencer marketing, public relations, and content production. They have a highly skilled team of professionals to help your business boost brand awareness, capture market share, and expand digital sales.
14. Black Production Films
Location: Karachi, Pakistan
Types of videos produced: Corporate films, documentaries, mini-series, reviews, fashion films
Notable clients: Facebook, UNICEF, Vice News, UAEAID, Toyota
Black Production Films is one of the best video production companies. They can help brands identify and build what they need to grow. Black Production Films uses its experience and creativity combined with bleeding-edge technology to provide clients with a diverse array of production services.
15. Picturelab
Location: Mountain View, California; Irvine, California
Types of videos produced: Explainers, TV commercials, product demos, testimonials, branded content, corporate events
Notable clients: Gong, Mint, SecurityPal, Samsung Research America, Brazen, Thumbtack
Picturelab is a video production company. They are experts in both live-action and animation and handle your project from start to finish to create effective campaigns that make a lasting impression.
16. Blue Carrot Studio
Location: Chicago, Illinois; Lviv, Ukraine
Types of videos produced: Animation, TV commercials, educational films, promo videos, corporate videos, explainers, tutorials, testimonials, onboarding videos, branded content
Notable clients: Imperium Jets, Comarch, ecosio, Autronica, TrouDigital, Bookingkit, Robusta Mattress
Blue Carrot Studio is a great source for video marketing and creative storytelling with heart, humor, passion, and purpose. They work with any genre, mood, and style. Moreover, Blue Carrot Studio is committed to accurate project planning, and its robust commercial video production process, which is rooted in empathy, ensures optimal budget allocations.
17. Ydraw
Location: St. George, Utah
Types of videos produced: Animation, branded content, motion graphics
Notable clients: Verizon Wireless, Good Year, P&G, Disney, Oracle, Amazon
Ydraw creates engaging, creative, and interactive videos that brands can use to deliver their stories in a fun and attention-grabbing way. In addition to video production services, they also offer distribution and marketing.
18. DHD Films
Location: Dallas, Texas
Types of videos produced: Brand films, video brochures, motion graphics, animation, training videos
Notable clients: University of Texas Tyler, PLANIT Agency, Match.com, Junior Achievement
DHD Films is a video production company that offers full-service video production and motion graphics. They have experience with businesses of all sizes, including Fortune 500 companies and government agencies.
19. MultiVisionDigital
Location: New York, New York
Types of videos produced: Social media, training videos, aerial drone videos, live streams, animated explainers, marketing videos
Notable clients: Andritz, Caldwell Marine International, Haydon, LabVantage, Project Cowboy
MultiVisionDigital is a video production and video marketing company. They provide a full range of services like video strategy, remote video production, production, and marketing. Their clients range from solopreneurs to global Fortune 500 companies across industries, and MultiVisionDigitla has helped those clients increase sales, get more leads, improve their SEO, boost brand awareness, and build client loyalty.
20. Bold Content Video
Location: Liverpool St., London
Types of videos produced: Animation, brand videos, corporate videos, testimonials, interviews, promotional videos, recruitment videos
Notable clients: Tommy Hilfiger, Pandora, Google, Coca-Cola, Microsoft, Heineken
Bold Content Video is an award-winning video agency channeling brands’ core values into creative video marketing. With this video production company, you get access to their in-house team of film specialists who bring creativity, energy, and passion into every project they complete.
21. Demo Duck
Location: Chicago, Illinois
Types of videos produced: Animation, live-action, explainers
Notable clients: GEICO, Crohn’s and Colitis Foundation, Meraki Go by Cisco, American Society of Gene & Cell Therapy
Demo Duck is a video production company that blends creative strategy with video production to deliver high-quality solutions.
22. Big 3 Media
Location: Singapore City
Types of videos produced: Corporate videos, TV commercials, animation, entertainment videos, live streams, event videos
Notable clients: Nike, P&G, Visa, Samsung, Grab, SAP, Lancôme
Big 3 Media is a video production company that uses film, animation, content strategy, virtual reality, and graphic design to create brilliant storytelling to bring your project to life. With more than a decade of experience and a history in more than 32 cities, they’re well-positioned to tackle your project.
23. Atlanta Video
Location: Atlanta, Georgia
Types of videos produced: Corporate videos, marketing videos, music videos, live streams, independent films, reality TV
Notable clients: IBM, BASF, The National Geographic Channel
Atlanta Video has been providing video production services to all types and sizes of businesses since 1976. They’re a boutique shop that works with top products, videographers, and graphic artists in the Atlanta area.
24. Socially Powerful
Location: London, England; Dubai, UAE; Beijing, China; New York, USA
Types of videos produced: Social media, TV commercials, influencer marketing videos, ads
Notable clients: TikTok, Azzaro, The Body Shop, Tefal, Medik8, IT Cosmetics
Not to be confused with Sociallyin, Socially Powerful is another powerful social media agency that can help with video production. Their dedicated, award-winning digital video product company, Socially Powerful Studios, concentrates on creating videos for social media. That being said, they can also help with other popular mediums like TV commercials.
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...
50+
London, New York, Beijing
Best for:
Medium and Large Brands
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...
Criteria for Selecting the Right Video Production Company
Ninety-six percent of marketers agree that videos significantly improve a user’s understanding of a product or service. Because of that, videos can be valuable assets for organizations wanting to convey key messages or boost sales.
Every video production company has a unique expertise, so thorough research is crucial before deciding on a company to partner with. Consider these points when deciding the right video production company for you:
Expertise and Specialization
Create a priority list to help narrow down your search by expertise or specialization. For example, if you want to focus on TikTok ads, look for video production companies with a strong TikTok portfolio. If a video production company can supply an expert and experienced team for your project, inquire about their scope of work and pay attention to services like casting, scripting, location scouting, storyboarding, editing, and more.
Directive Consulting has an impressive video portfolio showcasing their expertise and the industries they work for.
Works Within Your Budget Range
Most video production companies offer customizable packages with flexible rates. Note that they typically charge per hour.
Aside from the pricing, it’s also important to consider the return on investment (ROI) you can generate. Estimate how much you’re willing to spend for a video and compare your possible ROI against it.
A couple of websites, including Influencer Marketing Hub, offer comprehensive information about a video production company’s pricing and project sizes. They also feature ratings and reviews from legitimate clients, assisting you in assessing whether your chosen company can deliver the results you seek.
Proof of Success
Most video production companies include client reviews and case studies on their websites. Check them out carefully, ensuring that entries are updated. Focus on clients within your niche or industry to get the most valuable insight. You can also speak with their current or former clients.
Familiarity with Your Industry
See if a video production company has created videos for businesses in your industry or niche. You can also narrow down your search to companies specifically catering to your industry or type of business. Ensure that they deeply understand your target audience.
A video production company’s portfolio can tell if they’re the right fit for your industry. Seeing brands and firms across a broad range of industries is a green flag.
Transparency
A reliable video production company should exercise transparency when discussing its strategy, processes, and pricing. When the project begins, they should provide timely reports and updates.
Assessing Portfolio Power for Future Project Success
Below are a few noteworthy case studies from some of the video production companies in this list.
Seagate: Directive Consulting
Data storage company Seagate Technology wanted to redefine its brand to broaden its scope and include cloud services alongside its available product lines. To do this, Seagate had to rank for the keyword “cloud computing.”
Directive Consulting developed content aligned with Seagate’s content management needs, including a 26-second case study awareness ad for Seagate’s new Lyve Cloud solution. This allowed Seagate to experience a 75% increase in organic traffic, a 56.6% improvement in the average position of core keywords, and a 45.2% spike in organic traffic to target segments.
Eckhart Teachings: Vireo Video
Spiritual teacher and best-selling author Eckhart Tolle needed help in managing and growing his YouTube channel through organic and advertising methods. Vireo Video worked with Tolle from August 2018 to May 2022, handling the filming, production, and posting of his new videos. As a result, the Eckhart Teachings YouTube channel amassed over 137 million (539% up from 115 million) views and 1 million (279% up from 700K) subscribers between April 2018 and May 2022. Then, between April 2020 and May 2022, the channel gained 1.4 billion Impressions (75% up from 600 million) and a 75% revenue increase.
The Body Shop: Socially Powerful
The Body Shop in the Middle East launched an 18-month influencer program to reinforce its image as a champion for women’s empowerment, community engagement, and fair trade values. With the help of Socially Powerful, the brand started the #SHEISTHECHANGE campaign on social media, where influencers posted short-form self-empowered-themed videos. #SHEISTHECHANGE spread throughout the Middle East, sparking conversations that traversed cultural norms. The videos have accumulated 30 million Impressions, generated a 15% uptick in sales, and reached 17 million audiences.
Industry Trends in Video Production for 2024
As we move into 2024, the video production industry is experiencing significant transformations driven by technological advancements and changing consumer preferences. Here are some of the key trends shaping the landscape:
1. Rise of 8K Resolution
The demand for higher resolution content continues to grow, with 8K resolution becoming more prevalent. This trend reflects consumers' desire for ultra-high-definition video that enhances visual experiences, particularly in streaming and cinematic productions.
2. Virtual Production Techniques
Virtual production is gaining traction, blending real and digital environments to create immersive experiences. This approach allows filmmakers to shoot scenes in a controlled environment while integrating CGI elements in real-time, leading to more efficient production processes and creative possibilities.
3. Short-Form Video Dominance
Short-form videos remain a dominant format, driven by platforms like TikTok and Instagram Reels. These bite-sized pieces of content cater to shrinking attention spans and are highly shareable, making them effective for marketing and brand engagement.
4. Increased Use of AI and Machine Learning
AI and machine learning are revolutionizing video production by automating tasks such as editing, scriptwriting, and audience analysis. This technology enhances efficiency and allows creators to focus on storytelling and creativity while improving content personalization.
5. Live Streaming and Interactive Content
Live streaming continues to grow in popularity, offering real-time engagement between creators and their audiences. Interactive elements, such as polls and Q&A sessions during live streams, foster deeper connections and increase viewer participation.
6. Sustainability in Production Practices
As environmental concerns rise, sustainability is becoming a priority in video production. Brands are adopting eco-friendly practices, from using sustainable materials to minimizing carbon footprints during filming and post-production.
7. Enhanced Use of 2D and 3D Graphics
The integration of 2D and 3D graphics is becoming essential in video presentations. These visual effects not only enhance storytelling but also make complex information more accessible and engaging for viewers.
8. Focus on Silent Videos
With many consumers watching videos on mute, silent videos that convey messages through visuals and captions are gaining traction. This trend emphasizes the importance of creating content that is engaging without relying solely on audio.
The video production landscape in 2024 is marked by innovation and adaptability. As technologies evolve and consumer preferences shift, staying informed about these trends will be crucial for content creators, marketers, and businesses aiming to engage their audiences effectively. Embracing these changes will not only enhance the quality of video content but also ensure relevance in a competitive market.
Trust Your Message to a Top Video Production Company
More and more businesses are turning to video to help them sell more, get more leads, and make deeper connections. But many businesses don’t have the resources to bring video production in-house. In these cases, video production companies like those on this list can fill a very important need.
Frequently Asked Questions
What Is Video Production?
Video production is the process of creating a video. No matter whether it’s a full-length film, a commercial, a short film, or a marketing video, the basic process includes three stages:
- Pre-Production is the planning stage where the idea is formed, the video is scripted, and the cast and staff are chosen.
- Production is the filming stage. This is the actual recording of the video.
- Post-Production is the editing stage.
Why Hire a Video Production Company?
Sure, it’s easier than ever to create your own videos, but if you want to increase your capacity and create something better than your smartphone can provide, hiring a video production company just makes sense. Here are some reasons to consider a video production company:
- Added Resources
If you’re creating a number of videos regularly, there are going to be times when you can’t keep up. Hiring a video production company to handle the overflow is a great solution. - Higher-Quality Video
There’s nothing wrong with creating a video using no more than an iPhone and iMovie. But if you want better quality, hiring a video production company is the best option. Video production companies have the experience and tools you need to create high-quality video for any of your marketing or internal needs—without any stress on your part. - Proven Expertise
Video production companies are experts at video. When you hire a video production company, you get access to the equipment, experience, and connections that most companies can’t afford to bring in-house. With that experience comes tons of knowledge that you can draw upon to create and share the message you want. - Outside Perspective
There’s a lot to be said for getting an outside perspective. If you’re a creator, you know how easy it is to be so close to your own work that you can’t look at it objectively to see how it can be improved. Hiring a video production company helps with that.
How Much Does It Cost to Hire a Video Production Company?
It depends. Every video production is different. For example, a 30-second commercial can range from $2,500–$100,000 or more, depending on the complexity and demands of your project.
Will a Video Production Company Help Develop Content for a Video Project?
Yes! Many video production companies offer scriptwriting, storyboarding, and content strategy as part of their pre-production services.
Is Video Marketing Worth It?
It really is. Psychologists have found that video can be used to influence the moods of viewers. Striking the right chord with your video could lead to success rates of 31%!
Can Video Increase Traffic to My Website?
You better believe it can. Google loves video content. Having videos embedded on your site can increase your position on search engine results pages. Plus, videos can help with SEO (search engine optimization).
Can Video Increase Conversions and Sales?
Yes. Products with video can increase conversions by 80%. And, studies show that 74% of potential customers who watched an explainer video about a product ended up buying the product.
Does Video Have a Good ROI?
It does, according to 83% of businesses. Even though video production can get expensive or time-consuming, it pays off!
How Do I Know I’m Hiring the Right Video Production Company?
Well, you can’t go wrong with one of the video production companies on this list. If you want more, here are two quick tips for finding the best video production company for your brand:
- Look at more than just the demo reel. Demo reels are designed to sell, but they don’t really show you the details of what a finished product from the company will look like. You can ask for examples of finished products, ask for a list of clients you can contact, or poke around the portfolio on the company’s website to find final videos in their entirety. Be sure to ask for examples of recent projects, too!
- Get multiple quotes. Pricing for different video production companies can vary widely; getting multiple quotes will provide insight into the process. While the price might not be the deciding factor, it is still important information to have.
Comparing Video Production Agencies
These agencies specialize in a wide range of industries, including Business Services, Advertising & Marketing, eCommerce, Consumer Products, and Healthcare. Below, you'll find a breakdown of Video Production Agencies categorized by industry:
- Top 11 Branded Video Agencies
- Video Production Services: Everything You Need to Know
- 15 Best YouTube Shorts Video Agencies for Your Brand
- Top Content Creation Agencies For 2024
- Top 38 Creative Agencies to Check Out in 2024
- Top 26 YouTube Marketing Agencies for 2024
- Top 10 B2B Video Agencies Mastering Visual Marketing
- 12 Best Promo Video Makers
