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Top YouTube Marketing Agencies in the World in 2024 [UPDATED]
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WHY TRUST INFLUENCER MARKETING HUB?
Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Social Media experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Social Media landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, Fresh Content Society, and Disruptive Advertising undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Social Media and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Social Media landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Forbes has referenced our comprehensive research and analysis, highlighting our contributions to understanding market trends and digital marketing strategies.
McKinsey & Company has relied on our data to support their insights on digital consumer behaviors, acknowledging our role in providing in-depth market analysis.
CNN has turned to us for expert opinions on the evolving landscape of social media and influencer marketing, showcasing our expertise in these critical areas.
BBC has utilized our findings to discuss the impact of digital marketing on global business practices, underlining our influence on international marketing discourse.
Copenhagen Business School incorporates our studies into their academic curriculum, emphasizing the educational value of our content.
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Influencer Marketing Hub employs an expert-driven methodology to evaluate Social Media agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Social Media needs. Here’s how we assess the various agencies like Viral Nation, Fresh Content Society, and Disruptive Advertising:
Strategic Analysis of Agency Capabilities: We start by examining each Social Media agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Social Media that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Social Media campaigns.
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The number of YouTube users has increased continuously since the platform's launch in 2005, reaching 2.7 billion monthly active users in 2024, just behind Facebook. Despite YouTube Premium now being more expensive than both Spotify and Apple Music, the platform has still managed to maintain its massive user base.
Planning and executing a YouTube marketing campaign is no child's play.
Fortunately, there are a host of YouTube marketing agencies that take on the heavy lifting and help businesses make the most out of their YouTube presence. These agencies provide a wide range of services, from video production and optimization to influencer marketing and advertising.
YouTube's vast reach and diverse audience make it a powerful marketing tool for businesses of all sizes. Our Social Media Benchmark Report 2024 found that YouTube Ads have the potential to reach 37.5% of the total population over the age of 18.
To help you leverage YouTube's potential, we've compiled a list of the top YouTube marketing agencies for businesses to partner with in 2024.
Top YouTube Marketing Agencies for 2024
Top
youtube marketing agencies
2024
1. Viral Nation
Location: Toronto, Ontario
Notable Clients: Uber, Energizer, Walmart, Activision Blizzard, Meta Quest, Anheuser-Busch
Key YouTube Service/s: YouTube original content, Viral Nation Creator Studio
Viral Nation was founded in 2014 and was one of the world’s first influencer marketing agencies. It has since grown over the years and expanded its range of offerings to include YouTube marketing.
What makes Viral Nation stand out is its social-first approach to marketing strategies. Viral Nation distinguishes itself by not only focusing on traditional advertising and brand deals but by offering 360-degree monetization, enabling creators to explore diverse revenue streams such as podcasting, original programming, and venture opportunities.
It also carries over to the agency’s proprietary technologies, which are designed to empower social-first transformation.
Key Services
Viral Nation’s YouTube marketing services range from content creation to influencer marketing. The agency has a Social Content Studio where it creates content in-house for its clients. With in-house creative professionals, Viral Nation can create engaging and high-quality video content that aligns with its clients’ brand image and goals.
Viral Nation also offers influencer marketing services, working with top YouTube creators to promote its clients’ products or services. From influencer identification and content alignment to contract negotiation, payment processing, and tracking ROI, Viral Nation manages every aspect of the influencer marketing campaign. The agency also keeps an eye on YouTube culture and trends to adjust its clients campaigns accordingly.
More importantly, the agency offers community management services, which means they monitor comments and respond to questions or concerns on behalf of their clients. Since community management is a must-do on YouTube, this approach helps clients stay connected with their audience. Plus, they can gain plenty of insights to improve their future videos.
Viral Nation’s business intelligence services are a plus for those clients who want to dive deeper into their YouTube analytics. The agency builds custom playbooks and strategies designed to help brands overcome unique business challenges on YouTube and other social media platforms. As a testament to its drive to innovate, Viral Nation modernizes tracking by conducting holistic measurements to help brands boost their ROI on the platform.
Viral Nation’s Approach
Viral Nation offers a tailored approach when it comes to YouTube marketing. Depending on what a brand needs, the agency can develop ambassador programs and create content that converts for platforms like YouTube.
For example, when Energizer came to Viral Nation for a holiday influencer campaign, the agency developed a creative strategy for the client, which focused on custom content and audience engagement. For most people, Energizer’s advertising is memorable because of the company’s fun ads and bunny mascot. The company wanted to take the same memorability forward when it partnered with Viral Nation to establish its new products: Energizer Headlamps and TAC 700 Flashlights.
Although Energizer is a relatively well-known brand, their new products were from the portable range, which needed a boost to get the same level of recognition as the company’s existing products. Viral Nation used a multi-platform approach to meet the client’s goal.
Strategic Approach
Here’s how Viral Nation ran this campaign for Energizer:
- Partnered with 6 influencers across Instagram, YouTube, and Facebook and worked with them to create content that promoted Energizer Headlamps and TAC 700 Flashlights
- Used a call-to-action that would lead people to the company’s Amazon page to buy these products
- Sent both products to influencers and told them to use their unique ways to promote them, such as through unboxing videos
- Created influencer videos featuring the company’s bunny mascot
The strategic approach resulted in 832k interactions for the client’s content.
Energizer case study
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
Company
Channels
Services
Company
50+
USA, Canada, Caribbean
Best for:
Minimum Campaign Size:
$50.000+
Channels
Blog
Discord
Facebook
Google
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Twitch
Twitter (X)
YouTube
YouTube Advertising
Services
Social-First Transformation
Influencer Marketing
Social Experiential Marketing
Social Content Studio
Community Management
Performance Marketing
Social Media Marketing
Digital Marketing
Content Marketing
Growth Marketing
Strategic Paid Media
Data-driven Optimization
Creator Representation
Measurement and Data Analytics
AI Powered Brand Safety Analysis
Minimum Campaign Size:
$50.000+
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
2. Fresh Content Society
Location: Chicago, Illinois
Notable clients: KFC, Line-X, Travelcenters of America
Key YouTube Service/s: YouTube influencer marketing, YouTube advertising, YouTube strategy creation, and YouTube video production
Fresh Content Society is a social media marketing agency whose aim is to
“bring brands to life on social media”
On YouTube, Fresh Content Society crafts campaigns that help clients connect with their target audience in a meaningful way.
To date, the agency has worked with various well-known brands, including Green Thumb, Walt Disney, Peak, and True Value.
Key Services
Fresh Content Society has an in-house team to provide all its services, the most basic being social media strategy creation. Before getting into any other marketing tactic, the agency develops paid and organic YouTube marketing strategies for its clients.
Once there’s a strategy in place, Fresh Content Society goes on to create relevant content for the campaigns. For YouTube, the agency specializes in long-form content and ads. They can create high-quality videos, from strategy to post-production while keeping the clients’ goals in mind. More importantly, they use advanced tactics like animations and captions in videos.
Fresh Content Society doesn’t simply post content and forget about it. The agency believes in the potential of community management just as much as any other marketing strategy. So, when you get Fresh Content Society on board, the agency will take care of all the YouTube comments and reviews, too.
When organic campaigns aren’t enough, Fresh Content Society also handles its clients’ paid media strategy. Since the agency claims its actions are “rooted in data,” clients can expect there to be little to no YouTube ad waste.
The experts at Fresh Content Society manage the YouTube ad campaign for the clients from start to finish. Ad creation, publishing, monitoring, analytics, and optimization — the team does it all.
Fresh Content Society’s Approach
When focusing particularly on YouTube, the agency adheres to the platform’s norms and best practices for the client’s content. For example, when the agency had to manage a YouTube campaign for KFC, they went all out with a creative commercial. KFC wanted to introduce their new Chicken Strips while targeting their predominantly male audience. Fresh Content Society used its creativity to come up with a commercial that would resonate with the fast food chain’s fun-loving audience.
Strategic Approach
Fresh Content Society created a YouTube commercial featuring KFC’s newest menu item. The commercial showed professional wrestlers in an arm-wrestling match where dipping the chicken strip in the sauce declared them the winner. Here’s how Fresh Content Society ran this campaign:
- Featured easily recognizable figures to build familiarity
- Stayed in line with KFC’s reputation as a fun brand
- Promoted the video on the wrestlers’ social media pages
- Targeted the video towards men since they make up KFC’s main audience
The results were amazing, as KFC’s video gained over 1 million views on YouTube.
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
Company
Channels
Services
Company
10 - 50
Chicago, IL, Portland, California, Texas, Boston,
Best for:
Mid-sized to Enterprise Businesses
Minimum Campaign Size:
$10.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
TikTok
Twitter (X)
YouTube
Services
Social Media Management
Community Management
Content Production
Strategy
Paid Media
Influencer Management
Campaign Management
Reporting
Minimum Campaign Size:
$10.000+
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
3. Disruptive Advertising
Location: Pleasant Grove, Utah
Notable clients: Adobe, Diesel Power Gear, PennyMac, ConocoPhillips, Davinci
Key YouTube Service/s: YouTube Ads
Disruptive Advertising is one of the leading names in the YouTube marketing industry due to the agency’s versatility and results-driven approach. In 2022, the agency was ranked 27th in the UV50’s Fastest Growing Companies award, an accolade Disruptive has received five times now.
Disruptive Advertising YouTube services
As for YouTube marketing, Disruptive Advertising specializes in running YouTube ads that convert. The agency claims that it cares about its client’s “revenue and profitability,” making it a good choice for businesses that want their money to translate into results.
Key Services
Running paid YouTube ads with Disruptive Advertising isn’t merely a matter of choosing a package and hoping for the best. The team at Disruptive Advertising offers a range of services from start to finish.
Disruptive Advertising YouTube ads
First comes creative strategy and ideation. During this stage, the agency’s team sits with the client to understand their goals for the YouTube marketing strategy. The objectives are then incorporated into the creative strategy, along with recommendations for video content, ad formats, and targeting options.
Next comes video approvals. Disruptive Advertising begins working on the creative strategy. The client is shown content ideas, which they can go on to approve or request changes.
Once the content is approved, the agency moves on to the video production phase. Disruptive Advertising shines bright in this aspect since the agency has built successful YouTube campaigns for brands from pretty much every business model, vertical, industry, and size.
Disruptive Advertising video creation
Since the agency is always on top of current trends, its experts know which assets and strategies will deliver the results the client wants. The agency’s pay-per-click (PPC) specialists work with clients to create authoritative and compelling videos that get viewers to make a purchase.
Disruptive’s role doesn’t end here. The agency further provides reports and analytics for your YouTube marketing campaign. With this information, the client can choose to continue or tweak their strategy for even better results.
Disruptive Advertising measures the following metrics to monitor impact: impressions frequency, reach/unique reach, ad recall lift, brand interest, and awareness lift.
Disruptive Advertising’s Approach
Disruptive Advertising doesn’t limit itself to targeting one audience type. The agency specializes in three audiences: detailed demos, affinity audiences, and custom affinity. Depending on the client’s needs, the agency chooses one or a combination of these targeting options.
Disruptive Advertising’s YouTube Ads methodology
Similarly, Disruptive Advertising offers multiple video ad formats for YouTube campaigns. While masthead ads are full-width video banners that show the client’s products at the top of YouTube’s homepage, bumper ads are non-skippable ads that may play before, during, or after a video.
The agency also helps create 15/20-second non-skip ads for clients whose product is a little more complex.
Where Disruptive Advertising really stands out from its competitors is in analytics. Instead of merely measuring how well the YouTube campaign is doing, the agency also analyzes the platform’s impact on other channels. Clients get cross-network reports to understand the real impact of their campaign and how it has driven organic search lift.
Disruptive Advertising reports and analytics
In the same vein, the agency influences brand perception and awareness. It runs brand lift surveys to track how the campaign has affected user perception. Again, the client can see the results in the viewability report provided by the agency.
Disruptive’s expertise in YouTube marketing is evident in the partnership with Nani, an emerging brand that needed help navigating the digital landscape.
The agency tested creatives across various platforms, including UGC content on YouTube, which turned out to be a success. Thanks to Disruptive’s marketing efforts, Nani managed to bring in 510% more revenue, year after year.
YTD Nani campaign results
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
Company
Channels
Services
Company
50+
Utah
Best for:
Businesses of all sizes
Minimum Campaign Size:
$5.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitter (X)
Services
Content Creation
PPC Management
Email Marketing
SEO
Social Media Management
Facebook and Instagram Advertising
eCommerce
B2B
SEM (Search Engine Marketing)
Google Ads Management
Microsoft Ads Management
Paid Search
Website optimization
Minimum Campaign Size:
$5.000+
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
4. Sociallyin
Location: Atlanta, Georgia
Notable clients: Carnival, Samsung, Unrated, Premium Guard, TikTok
Key YouTube Service/s: YouTube influencer marketing, YouTube management, Community management, Social listening, and YouTube selling
Sociallyin is a social media marketing agency that provides management and paid campaign services for all major social media platforms, including YouTube. For Sociallyin, the crux of YouTube and other social media marketing strategies lies in CC: curiosity and collaboration.
With over a decade of experience, Sociallyin combines both creative and analytical approaches to produce successful campaigns for its clients.
Key Services
The nucleus of Sociallyin’s social media marketing services is the creation of social media strategy. This is where everything starts.
The agency works closely with the client to ensure every component of the campaign is in line with what the client wants to achieve. In terms of YouTube marketing, this would include everything from content creation plans to influencer marketing and YouTube selling.
Sociallyin also offers YouTube management services. Clients can simply dictate their goals to Sociallyin, and the agency’s experts manage their YouTube accounts.
The agency provides community management and social listening solutions. Not only does it keep your YouTube comment section active and alive, but it also derives insights from consumer discussions to provide actionable recommendations for your business.
That’s not the end of it, though. Sociallyin also connects brands to relevant influencers with a YouTube presence. These influencers can assist brands in promoting new products or simply bringing more eyes to their existing ones.
However, brands that would rather have professional social media marketers create content for them can also benefit from Sociallyin’s services. The agency produces YouTube content for organic and paid campaigns in all sectors and industries.
Speaking of paid campaigns, Sociallyin’s social selling solutions are combined with its data analysis and ROI modeling approach. Be it YouTube banner ads or in-stream ads, the agency invests in delivering measurable results.
Sociallyin’s Approach
Sociallyin claims that it doesn’t
“just make noise; we make sense of your brand”
To put it simply, Sociallyin focuses on result-driven YouTube marketing rather than just posting content for the sake of it.
For example, Credit Repair, an online resource for people who want to improve their credit, wanted to launch a series of YouTube videos covering topics like improvement of credit score, credit ratings, etc. They turned to Sociallyin as their first choice for top-ranking YouTube video production. In addition to video creation, the brand also wanted Sociallyin to use their SEO expertise to ensure the YouTube views get sufficient results.
Strategic Approach
Here’s how Sociallyin met the client’s needs:
- Produced a series of 1 to 5-minute long videos for the client’s YouTube channel
- Wrote copy for the client’s videos covering multiple topics related to credit repair
- Sourced voice talent to fit the brand’s image and produced photos, voice demos, and bios for them
- Used relevant keywords in the video descriptions
Sociallyin’s efforts resulted in the 688 subscribers and 6,573,936 views for the brand.
Credit repair case study results
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
Company
Channels
Services
Company
50+
Atlanta
Best for:
Businesses of all sizes
Minimum Campaign Size:
$5.000+
Channels
Facebook
Instagram
LinkedIn
TikTok
Twitter (X)
YouTube
Services
Social Media Management
Influencer Marketing
Social Media Strategy
Community Management
Content Production
Paid Social Advertising
Social Selling
Minimum Campaign Size:
$5.000+
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
5. The Influencer Marketing Factory
Location: New York, New York
Notable clients: Google, Amazon, Meta, CocaCola, Hyundai, Unilever
When exploring YouTube agencies, The Influencer Marketing Factory stands out as a top choice. Their specialization in YouTube influencer marketing is backed by a robust approach to measurable ROI, ensuring that every aspect of the campaign, from user engagement to sales, is meticulously tracked and optimized.
Their services are not just about connecting you with influencers; they dive deep into analytics, providing extensive reporting that reveals the true impact of your campaigns. This data-driven strategy is ideal for brands prioritizing transparency and effectiveness in their YouTube marketing efforts.
The Influencer Marketing Factory excels in crafting campaigns that resonate with your target audience, leveraging their expertise to create content that aligns with your brand’s message and engages and converts viewers. Their approach ensures your YouTube strategy is not just another campaign but a pivotal part of your brand’s digital narrative.
Key YouTube services:
- Content Strategy Development
- Video Production and Editing
- Channel Optimization
- Audience Analysis and Targeting
- Performance Tracking and Analytics
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
Company
Channels
Services
Company
10 - 50
New York, Miami
Best for:
Enterprises and Large brands
Minimum Campaign Size:
$20.000+
Channels
Blog
Facebook
Instagram
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
Social Media Marketing
Social Media Management
Digital Marketing
Minimum Campaign Size:
$20.000+
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
6. MOMENTiQ
Location: Los Angeles, California
Notable clients: American Eagle Outfitters, Fashion Nova, Ulta Beauty
Key YouTube Service/s: YouTube influencer marketing
MOMENTIQ is a YouTube influencer marketing agency that connects brands with the best-fit creators for YouTube campaigns. What makes MOMENTIQ such an excellent option is that the agency only offers its services for two platforms: YouTube and TikTok. So, you can expect a certain level of specialization that’s hard to get from agencies that handle a larger number of social media channels.
A look at the MOMENTiQ’s LinkedIn page makes it clear that the agency is the brainchild of industry experts. Alex Elsea, the founder of MOMENTiQ also founded Ubiquitous Influencer Marketing in 2020 as the first mass-market TikTok-focused influencer marketing agency.
Key Services
To start, MOMENTiQ connects businesses with the right YouTube influencers for their campaigns. Since YouTube is already saturated with video content, it can be hard to make a mark.
That’s where MOMENTiQ steps in with its data and experience. The agency takes its client’s objectives and matches them with influencers in the same niche with the same audience, destined to have the client’s desired impact.
Following influencer identification, MOMENTIQ also handles other parts of influencer marketing, such as content creation, campaign planning and execution, performance tracking, and analysis. So, you won’t have to worry about a thing when it comes to your YouTube campaign. Since the agency tweaks your YouTube influencer campaigns according to the insights they gather from their regular analysis, you can be sure that your campaign will have the maximum impact possible.
MOMENTiQ’s Approach
Being in the industry for so long, the brains behind MOMENTiQ realize that attention spans are dwindling. So, the agency’s focus is on capturing the audience’s attention within the first seven seconds.
MOMENTiQ doesn’t believe in “participation trophies.” Instead, the agency finds influencers who can create bound-to-go-viral content for its clients’ YouTube campaigns.
We live in a world where customers are more compelled by stories than sales pitches. MOMENTiQ knows this well. That’s why the agency’s motto is to
“Stop selling. Start connecting”
The YouTube influencer campaigns brands run through MOMENTiQ are backed by this philosophy. They don’t simply help brands sell but also make genuine connections with their target audience. At the moment, the agency doesn’t publish any case studies due to NDAs, but their past record of helping TikTok establish TikTok Shop in the US clearly indicates that they live up to their claims of ensuring social success for their clients.
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Aw...
Company
Channels
Services
Company
10 - 50
Los Angeles
Best for:
Enterprises and Large Brands
Minimum Campaign Size:
$50.000+
Channels
TikTok
YouTube
Services
Influencer Marketing
UGC Content
Minimum Campaign Size:
$50.000+
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Aw...
7. Ubiquitous
Location: Los Angeles, California
Notable clients: Target, Amazon, Netflix, Lyft, Doritos, McDonald’s
Key YouTube Service/s: YouTube influencer marketing
If you specifically want to focus on leveraging influencer marketing, you can check out Ubiquitous. They have a creator network of over 2,000 creators they can use to launch viral influencer marketing campaigns that will compel viewers into action.
Trusting the agency’s expertise shouldn’t be difficult, considering it is the brainchild of a founding team that runs 2 of the top 3 influencer marketing agencies, including MOMENTiQ, in the US. They have built multiple companies with a collective valuation of $300 million, providing their industry knowledge and influencer marketing expertise. Ubiquitous has worked with brands of all sizes, from FabFitFun to Disney. They believe that a self-service software doesn’t suffice. Businesses need a blend of data infrastructure and marketing knowledge to benefit from the fast-growing marketing vertical that is influencer marketing.
Key Services
Since they’re specifically an influencer marketing agency, the main service you can get from Ubiquitous is YouTube influencer marketing. After connecting you with the right influencers, the agency helps you create, execute, and analyze your content marketing campaigns. They can also handle influencer program management, which includes influencer sourcing and relationship building.
According to the agency’s clients, its experts spend a lot of time understanding their needs. Pango, one Ubiquitous client, says that you need a partner like Ubiquitous if you’re serious about influencer marketing.
Ubiquitous doesn’t simply forge partnerships and watch from the sidelines. The agency creates a testing roadmap for its clients’ YouTube campaigns. Based on your budget objectives, the team optimizes hashtags to use, promotions to run, calls-to-action (CTAs), and the like.
Their ultimate goal is to match your YouTube strategy with campaign-specific objectives. They also offer quality control for the influencer’s content. So, you don’t have to worry about influencer-generated content being subpar or, worse, off-brand.
Ubiquitous Approach
Although Ubiquitous has run many YouTube campaigns, the one they handled for Litter-Robot is among the best. The self-cleaning litter box company wanted to run a viral influencer marketing campaign for its new 4th generation Litter-Robot, LR4. While the company had been doing influencer marketing in-house, a campaign of the size they needed was not administratively possible for them to do on their own.
That’s why they reached out to Ubiquitous. The agency spread the client’s budget across TikTok, Instagram, and YouTube. With 25% to 30% of the budget going to YouTube, there was enough room for running an influencer marketing campaign.
Ubiquitous set to work, searching for tech reviewers on YouTube. They only send collaboration invites to YouTubers with at least 500k subscribers who post frequently. Ultimately, 3 YouTube creators were selected to promote Litter-Robot on their channels.
Strategic Approach
Here’s what Ubiquitous did:
- Gave the selected YouTubers a prompt to create content, which said that they have to do a tech review of the Litter-Robot
- Asked the influencers to include their parameterized URL in the video description so that the agency could track the clicks and traffic coming from each influencer
With just 3 influencers, Ubiquitous generated massive results. Altogether, the videos garnered over 360k views and 20.5k website visits.
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) ...
Company
Channels
Services
Company
10 - 50
Los Angeles, CA
Best for:
Medium Size Brands
Minimum Campaign Size:
$20.000+
Channels
Instagram
TikTok
YouTube
Services
Influencer marketing for TikTok, Youtube, and Instagram
Full-service campaign design
Content creation for Tiktok, Youtube and Instagram
Minimum Campaign Size:
$20.000+
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) ...
8. Moburst
Location: New York, New York; San Francisco, California; Kfar Saba, Tel Aviv; Bell Yard, London
Notable clients: Samsung, Google, Reddit, Discovery, Nielsen, Pfizer
Key YouTube Service/s: YouTube campaign videos, Influencer marketing
Winning the Digital Agency of the Year 2023 award by the Mobile Marketing Agency, Moburst is a digital marketing agency that has served big brands like Pfizer, Nielsen, and Google.
Although the agency has several other offerings, its YouTube marketing solutions include strategy creation, marketing videos, and influencer marketing. The quality of these services has made Moburst one of Adweek’s Fastest Growing Agencies of 2023.
Moburst home page
Moburst believes in meeting goals and delivering results. The agency claims to be
“all about hitting your KPIs’’
So, there is no fluff and no excuses. Since Moburst bases its marketing actions on real-time data, their clients are always on top of new trends and customer preferences.
Moburst results
Key Services
Moburst claims that its experts
“know the social media ecosystem better than anyone else”
The agency lives up to this claim in its YouTube marketing services.
Like every platform, YouTube has some conventions that brands must abide by when creating content for the channel. Moburst understands the subtle nuances of YouTube’s algorithm and optimizes content to ensure it ranks high in search results.
Moburst marketing methodology
Since Moburst’s team includes content strategists along with marketers, the agency can offer a holistic solution to its clients.
Following strategy creation, Moburst also assists brands in concept design for YouTube content and ads. Moburst has mastered the art of creating marketing videos for major social media platforms, and YouTube is no exception.
Moburst also aids its clients’ YouTube marketing campaigns by incorporating influencer marketing into the mix. Finding the right influencer can be daunting and tricky in a sea of content creators.
Moburst influencer marketing
Moburst simplifies the process by finding the right YouTube creators for its clients. The agency also analyzes the performance of influencer-created content to detect the need for strategy adjustments.
Moburst’s Approach
As Moburst advertises itself as a mobile-first marketing agency, its marketing approach caters to on-the-go customers. That makes the agency a suitable choice for app marketing on YouTube due to its expertise in app store optimization (ASO).
Moburst can create an array of YouTube videos, including corporate, campaign, and animated videos. The animations are accompanied with professionally done sound design and voiceovers. Further, the agency creates app preview videos for clients’ YouTube marketing campaigns.
Moburst animated videos
All in all, Moburst’s approach to YouTube marketing is a mix of personalized, hyper-segmentation and KPI-driven strategies.
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the client...
Company
Channels
Services
Company
10 - 50
New York, Florida, London, San Francisco, Israel
Best for:
Businesses of all sizes
Minimum Campaign Size:
$5.000+
Channels
Blog
Facebook
Google Ads
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitter (X)
YouTube
YouTube Advertising
Services
Content Creation
PPC Management
Email Marketing
SEO
Social Media Management
Facebook and Instagram Advertising
Video Marketing
YouTube Strategy
YouTube Optimization
Youtube Marketing
Influencer Marketing
YouTube Advertising
Digital Marketing
Social Media Marketing
Social Ads
Paid Ads
Branding
Ad Creative
Facebook Ad Buying
Google Ad Buying
Tik Tok Ad Buying
Pinterest Ad Buying
User Acquisition
Mobile App Performance Marketing
Ad Creatives Production
Website optimization
eCommerce
B2B
LinkedIn Advertising
Social Media Strategy
B2B Influencer Campaigns
Social Media Content Creation
Paid Social Creative Production
Organic Social Media Marketing
Market Intelligence
Minimum Campaign Size:
$5.000+
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the client...
9. The Shelf
Location: New York, NY
Notable clients: Nite Ize, Greenvelope, Feit Electric, eos
As you navigate the world of YouTube marketing, you’ll find The Shelf as a standout option, especially if your business is keen on leveraging influencers. Their approach, deeply rooted in data-driven insights, ensures your campaigns are creatively engaging and strategically targeted to reach diverse audience segments.
With a team of skilled marketers, strategists, and content creators, The Shelf is proficient in developing custom influencer marketing strategies. These strategies are tailored to guide your customers through each phase of their decision-making journey, reflecting a deep understanding of consumer behavior.
What sets The Shelf apart is their use of proprietary software in crafting campaigns. This technology is key in creating YouTube marketing campaigns that are not only memorable but also highly effective in guiding potential customers along their path to purchase. They have a nuanced understanding of the YouTube marketing niche, ensuring your brand remains engaging and relevant throughout the customer’s purchase process.
Key YouTube services:
- YouTube Audience Engagement Analysis
- YouTube Content Optimization
- YouTube Influencer Partnership Management
- YouTube Analytics and Performance Tracking
- YouTube Brand Storytelling
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to f...
Company
Channels
Services
Company
1 - 10
New York
Best for:
Medium and Small Size Brands
Minimum Campaign Size:
$100.000+
Channels
Blog
Discord
Facebook
Instagram
LinkedIn
Pinterest
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
Social Media Marketing
Marketing Strategy
Branding
Minimum Campaign Size:
$100.000+
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to f...
10. Thrive Internet Marketing Agency
Location: Arlington, Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio
Notable clients: West Chevrolet, Meadow Museum, APsystems, Prince of Peace Ginger, XS Nation
Key YouTube Service/s: YouTube marketing, PPC management, video production, online reputation management
Thrive describes itself as a full-service results-driven digital marketing agency, and YouTube marketing is one of the many services the agency provides. They stand out from the competition due to their extensive knowledge of digital marketing and a track record of proven results. The agency has also been on the Inc. 5000 list of America’s fastest growing companies for 7 years in a row.
Key Services
Thrive Internet Marketing Agency offers a wide range of YouTube marketing services, such as PPC management, social media marketing, video production, content writing, and online reputation management.
Their in-house production team can produce, storyboard, direct, and edit the most captivating visual experience to ‘wow’ your audience – every time. They have their own cameras, lighting, modifiers, gimbals/stabilizers, and pro audio. Post-production is done in-house on the latest equipment. They work with a team of dedicated writers, producers, directors, and cinematographers with the expertise to carry out every aspect of video production from creative services to delivery. Since they’re familiar with the trends in video marketing, their content is bound to perform.
In addition, they also help you reach your customers through data-driven PPC campaigns. Their PPC specialists are AdWords-certified, so you can expect them to create targeted copies and optimize your bidding strategies according to your campaign’s goals. They also take full benefit of seasonal trends to drive high-volume traffic and leads for your YouTube campaign.
Thrive Internet Marketing Agency also offers online reputation management for its clients. They partner with Rize Reviews to manage review monitoring and response publishing for your brand. This way, you know your audience’s feedback is being taken into consideration to shape your YouTube marketing strategy.
Source: instagram.com
Thrive Agency’s Approach
One thing that we’ve noticed in most of Thrive Agency’s case studies is that they use a blend of multiple digital marketing strategies to get the final results for the clients. That’s what the agency did for Baptist Theological Seminary, too.
The client wanted to run an organic and paid marketing campaign to improve their search visibility. So, Thrive Agency used YouTube marketing in combination with SEO and PPC advertising to deliver results.
Thrive Agency results
Strategic Approach
Here’s what Thrive Agency did:
- Conducted keyword research in Spanish to help the client rank on Google for keywords related to their services
- Ran a year-long PPC campaign
- Optimized the client website’s landing pages
- Supplement SEO and PPC efforts with YouTube marketing
- Retargeted leads through YouTube content and ads
Thrive’s efforts resulted in a 39% increase in ad clicks and 707% increase in interaction rate for Baptist Theological Seminary.
Thrive Internet Marketing Agency
Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction th...
Company
Channels
Services
Company
10 - 50
Arlington, Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Manhattan, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio,
Best for:
Enterprises, Large and Small brands
Minimum Campaign Size:
$1.000+
Channels
Blog
Facebook
Instagram
LinkedIn
Pinterest
Twitter (X)
YouTube
Services
Amazon Ad Management
PPC Management
Email Marketing
Social Media Management
Social Media Marketing
SMS Marketing
SEM (Search Engine Marketing)
Reputation Management
eCommerce Web Design
eCommerce Marketing
Amazon SEO
Minimum Campaign Size:
$1.000+
Thrive Internet Marketing Agency
Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction th...
11. WEBITMD
Location: Los Angeles, California; Miami, Florida; London, England
Notable clients: Ryanair, Hyatt, TP-Link, Aquent
WEBITMD distinguishes itself as a YouTube marketing agency that elevates the narrative of data-driven and multi-channeled performance ad management. Their unique “Growth Stack” model underscores a robust onboarding and buildout phase, ensuring each campaign is meticulously tailored to resonate with the targeted audience and business objectives.
This agency’s methodology is underscored by a three-stage onboarding process. The initial deep dive involves an exhaustive exploration of the business model, identifying personas, challenges, and opportunities to align with growth aspirations. An in-depth competitor and historical data analysis follows, ensuring the implementation of insightful strategies. The final setup phase involves the creation of holistic campaigns, leveraging customized landing pages, CRM integrations, and creative assets to optimize outreach and engagement.
WEBITMD exemplifies the synergy of awareness and action, accelerating time-to-value with campaigns meticulously designed to engage prospects effectively. Through an intricate balance of search, social media, display & video, and marketplace channels, the agency fosters both brand awareness and conversion optimization. A dynamic optimization and scaling phase ensures the continuous evolution of campaigns. A/B testing on ad copy, audience fine-tuning, budget reallocation, and assets testing are fundamental elements, geared towards ensuring ROI maximization and campaign efficacy.
Key YouTube services:
- YouTube advertising
- Brand story
WEBITMD
WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency.
Company
Channels
Services
Company
10 - 50
Los Angeles, Miami, London, Sydney
Best for:
Small and Medium-sized Businesses
Minimum Campaign Size:
$5.000+
Channels
Facebook
Google
Instagram
LinkedIn
YouTube
Services
The WEBITMD Growth Stack
eCommerce Marketing
Fractional CMO
HubSpot Implementation
Klaviyo Implementation
HubSpot Automation
HubSpot Marketing / Sales Trainings
Paid Media Management
Facebook and Instagram Ads
Google Ads
LinkedIn Ads
YouTube Ads
Creative Ad Design
Content Marketing
Email Marketing
Marketing Automation
Sales Coaching & Training
SMS Marketing
Branding
Messaging & Positioning
Web Design & Development
eCommerce Web Development
Minimum Campaign Size:
$5.000+
WEBITMD
WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency.
12. Vireo Video
Location: Vancouver, British Columbia
Notable clients: Eckhart Tolle, iVisa, PolicyMe, Briogeo, Transfer Express
Vireo Video is a video marketing agency that designs and executes video campaigns from start to success. They strongly believe in the power of YouTube marketing and work with clients to grow their channels’ viewships and subscribers.
They specialize in all aspects of YouTube marketing from strategy, optimization to SEO and help clients leverage video to generate revenue, grow their brands, and exceed their goals for return on investment. Their team of YouTube Certified Experts manages and optimizes clients’ videos and channels for video SEO through the creation of engaging titles, thumbnails, metadata optimization, and playlisting.
Vireo Video manages YouTube Instream Ad and Display campaigns, by producing and editing highly engaging ads, and developing performance–focused campaigns that generate scalable leads, and sales by targeting tailored audiences and remarketing on YouTube.
Key YouTube Services:
- YouTube growth marketing
- YouTube advertising
- YouTube marketing strategy
- YouTube SEO
- YouTube influencer marketing
Vireo Video
Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and kno...
Company
Channels
Services
Company
10 - 50
Vancouver
Best for:
Businesses of all sizes
Minimum Campaign Size:
$5.000+
Channels
Google Ads
YouTube
YouTube Advertising
Services
Video Marketing
YouTube Strategy
YouTube Optimization
Youtube Marketing
YouTube Advertising
Minimum Campaign Size:
$5.000+
Vireo Video
Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and kno...
13. LTK (formerly rewardStyle and LIKEtoKNOW.it)
Location: Dallas, Texas
Notable clients: Walmart, Urban Outfitters, Mary Kay, L’Oréal, Missguided
As a brand looking to amplify its presence on YouTube, LTK stands out among YouTube Marketing agencies for its comprehensive influencer-driven approach. Specializing in connecting brands with a curated network of creators, LTK harnesses the power of influencer marketing to elevate your YouTube strategy. Their platform, rich in over a decade of creator data, offers you insights and tools to identify and collaborate with influencers who resonate with your brand ethos.
LTK’s expertise extends beyond mere matchmaking. They provide end-to-end campaign management, ensuring that your YouTube marketing efforts are not only creative but also strategically aligned with your business goals. Whether you’re a Fortune 10 enterprise or a burgeoning direct-to-consumer brand, LTK tailors its services to meet your unique needs.
Key YouTube services:
- YouTube Influencer Partnerships
- Content Strategy and Creation
- YouTube Channel Management
- Performance Analytics and Reporting
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was fo...
Company
Channels
Services
Company
50+
US, China, Brazil, Germany, France, Australia, UK
Best for:
Enterprises and Large brands
Minimum Campaign Size:
$50.000+
Channels
Blog
Facebook
Instagram
LTK App
Pinterest
TikTok
Twitter (X)
YouTube
Services
Influencer Marketing
Creator Content
Social Media Marketing
Full Service Creator Campaign Execution
Talent Management
Campaign Reporting
Brand Consulting
Influence Benchmarking
Minimum Campaign Size:
$50.000+
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was fo...
14. The Goat Agency
Location: London, England; New York, New York
Notable clients: Audi, M&M’s, Nivea, Superdrug, Olay, Saint’s Row, Starling Bank
The Goat Agency stands out as a premier YouTube Marketing agency, particularly for businesses seeking to harness the power of influencer marketing combined with strategic paid advertising. With a global reach and a focus on delivering tangible results, they offer a unique blend of services tailored to enhance your brand’s presence on YouTube. Their expertise lies in creating authentic, engaging content through influencer partnerships, ensuring your brand integrates seamlessly into videos that resonate with your target audience.
At The Goat Agency, they understand the nuances of YouTube’s diverse platform. Their approach is data-driven and client-focused, utilizing a proprietary database to source influencers that align perfectly with your brand’s values and campaign objectives.
From the initial strategy formulation to the final campaign analysis, The Goat Agency ensures a comprehensive service. They guarantee campaign deliverables, providing peace of mind and a clear understanding of what you’ll receive for your investment.
Key YouTube services:
- Brand content production
- YouTube influencer marketing
- YouTube advertising
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Del...
Company
Channels
Services
Company
50+
London, New York, Singapore
Best for:
Medium and Large Brands
Minimum Campaign Size:
$50.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Twitch
Twitter (X)
YouTube
YouTube Advertising
Services
Influencer Marketing
Social Media Strategy
Paid Social
Content Production
Social Media Management
Community Management
Minimum Campaign Size:
$50.000+
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Del...
15. Audiencly
Location: Düsseldorf, Germany; Hamburg, Germany; London, England
Notable clients: Socialpoint, Gaijin, NordVPN, Rogue Company, Panasonic
Audiencly’s roots lie in the gaming industry, but since it launched a few years ago, they’ve branched out to various other sectors. Their core services focus on influencer marketing, social media marketing, and paid media.
Using a seven-step process that kicks off with a detailed analysis of your social media presence, they’ll create a strategy not only to maintain your presence but strengthen it.
They’ve successfully partnered with numerous YouTube creators to get them to integrate ads into their video content. This approach has helped their clients to generate a significant buzz around their brand, among other things. For example, when Filmora9, an intuitive video editing software solution, approached them, they partnered with over 35 YouTube creators based in the United States and Germany. The result — more than 7 million views.
Key YouTube services:
- YouTube channel management
- YouTube content creation
- Account strategy
- Creative text
- Production handling
- Artwork and motion
Audiencly
Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries.
Company
Channels
Services
Company
10 - 50
Düsseldorf, Hamburg, London
Best for:
Businesses of all sizes
Minimum Campaign Size:
$5.000+
Channels
Facebook
Instagram
TikTok
Twitter (X)
YouTube
Services
Content Creation
Influencer Marketing
Social Media Marketing
Social Ads
Paid Ads
Minimum Campaign Size:
$5.000+
Audiencly
Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries.
16. The Outloud Group
Location: Detroit, Michigan
Notable clients: Grubhub, Fiverr, NordVPN, Acorns, PolicyGenius
The Outloud Group, one of the veterans in the influencer marketing world, is behind some of the brand campaigns of some of the biggest platforms in the world since 2008 – Instagram, YouTube, TikTok, and Twitch, among others.
This full-service agency’s expertise is creating authentic storytelling by combining art and science. The agency is known for its straightforward approach to influencer marketing, which sets them apart from others in an environment where glam, glitz, and pomp are the norm.
By setting up a clear brand strategy, running influencer campaigns, and measuring results using strong data analysis, The Outloud Group helps creators and companies thrive in the constantly-changing influencer marketplace.
Building solid relationships with influencers is one of the agency’s strongest points. This allows them to focus on coming up with solutions that will work best for both creators and brands.
Key YouTube services:
- YouTube influencer marketing
The Outloud Group
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.
Company
Channels
Services
Company
1 - 10
Detroit
Best for:
Enterprises and Large brands
Minimum Campaign Size:
$100.000+
Channels
Blog
Facebook
Instagram
LinkedIn
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
Social Media Marketing
Influencer Paid Social
Influencer Gaming
Talent Representation
Platform Monetization
Minimum Campaign Size:
$100.000+
The Outloud Group
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.
17. Veritone One
Location: New York, NY
Notable clients: DraftKings, ExpressVPN, Canva, CASETiFy, Hello Fresh, LinkedIn
YouTube marketing is one of Veritone One’s major specialties. Indeed, they claim that no other agency does performance-based YouTube influencer integrations to the level they do, with a dedicated team of influencer specialists and a proprietary database of endorsers they know will perform for your brand.
Veritone One is a full-service advertising agency that integrates podcast, radio, digital, tv, and analytics. It is a subsidiary of Veritone Inc., a publicly traded company. It uses Veritone’s proprietary aiWARE, which allows you to listen to each of your brand’s paid and organic mentions just minutes after they air.
They have observed that viewers no longer care about watching costly productions on their favorite networks starring household names; they want content that speaks directly to them and what they’re already interested in or are interested in learning about. They recognize that YouTube, in particular, speaks to this change. Veritone One believes that the traditional one-size-fits-all approach no longer works. Viewership is fragmented, and people want to see exactly what they want when they want it. An AI-enabled agency such as Veritone One can help you target those viewers who can’t be easily reached by traditional means. The agency utilizes proprietary AI-based technology to collect real-time actionable intelligence to better optimize your media and brand’s messaging to improve your campaign’s performance.
Key YouTube services:
- YouTube advertising
- YouTube optimization
- YouTube integrations
- Scripting and filming
Veritone One
Veritone One creates impactful advertising for some of the world’s most recognizable brands. We were built on a simple, yet powerful premise: that a...
Company
Channels
Services
Company
50+
New York, Costa Mesa, CA and San Diego, CA
Best for:
Large Brands
Minimum Campaign Size:
$5.000+
Channels
Podcast
YouTube
Services
Influencer Marketing
Digital Marketing
Minimum Campaign Size:
$5.000+
Veritone One
Veritone One creates impactful advertising for some of the world’s most recognizable brands. We were built on a simple, yet powerful premise: that a...
18. Barracuda
Location: London, England
Notable clients: Radley London, Hotpoint, Electrolux, Intuit Quickbooks
Barracuda is a digital marketing agency. They offer a wide range of services, from SEO consultancy and digital PR to PPC management, across owned, earned, and paid media.
Barracuda can advise on how to utilize your existing video assets best, help you create new assets, or help you put together the brief for a creative campaign. They monitor your video campaign and improve its performance by optimizing your ads against demographic, technical, and geographic performance metrics.
Barracuda is a Google Premier Partner Agency and a YouTube specialist agency. Some of their key YouTube services include:
- Video ad placements and management
- Video ad tracking and reporting
- Cross-channel tracking (to show the impact on other channels)
- YouTube channel setup and management
- Video creation
19. Digital Marketing Agency (DMA)
Location: Chicago, Illinois
Notable clients: Makeable, Kohler, Blockchain, Tripadvisor, Promogo, Simon
DMA is a large digital marketing agency. As their name indicates, the Digital Marketing Agency focuses on all facets of digital and online marketing, including SEO, PPC, reputation management, social media, web development, and marketing automation.
They offer a comprehensive approach to video SEO. This includes channel optimization, where they optimize your video channel or pages to help search engines find them and favor them over competing content. They build a comprehensive strategy to help your videos be found and to improve the videos’ performance organically. DMA’s team specializes in creating effective channels, visuals, and eye-popping supportive content for your audience. This ensures that you’ll be able to make the right first impression; your supporting content will support your organic results, making it easy for your viewers to watch your videos.
Key YouTube services:
- YouTube traffic and lead generation
- YouTube influencer outreach
- YouTube advertising
20. RED Digital Marketing Group
Location: St. George, Utah
Notable clients: Ydraw, Twin Home Experts, Integrated Wellness
RED Digital grows businesses with ROI-driven marketing campaigns. They consider themselves dramatically different than most marketing agencies. They operate like a Chief Marketing Officer (CMO) and get to know their clients’ businesses and put in the time to succeed.
RED Digital believes that one of the most effective forms of online marketing is video marketing on YouTube. They emphasize the importance of your videos delivering a compelling message. They also need to give the audience a reason to take action – some form of enticing offer.
Key YouTube services:
- YouTube channel creation
- YouTube channel structure
- Analytics, website, and ads
- Custom thumbnail
21. Passion Digital
Location: Brighton, London
Notable clients: Intuit Quickbooks, Scoro, The Thinking Traveler, OneTrust, Nutanix
Passion Digital describes itself as an honest and results-driven digital marketing agency. The agency delivers a personal, passionate, and tailored service to each of its clients. It firmly believes that there’s no merit in a ‘one-size-fits-all’ approach to SEO, Content Marketing, Social Media, or PPC.
They recognize that YouTube is the world’s second-largest social media channel and the second-largest search engine. YouTube looks set to continue to take over TV, allowing businesses and individuals to showcase their skills and products to the masses. Passion Digital can help you craft ideas and strategies to create consumer-facing content that’s genuine and engaging.
Key YouTube services:
- YouTube advertising
- YouTube content ideation
- YouTube strategy
22. Simply Ads
Location: Bury St. Edmunds, England
Notable clients: UN World Food Programme USA, Nikte Yucatan Honey, Intrepid Travel, Urban Adventures
Simply Ads is a YouTube advertising agency helping you target your most valuable customers with the most effective message using video advertising on YouTube. They produce and manage professional YouTube advertising campaigns designed to deliver a measurable return on investment for your business.
Simply Ads have two main sections to their business: a digital marketing half and a video production half. They combine both their digital marketing and video experience to create and promote videos, with your business goals in mind. Every video they produce has a purpose. The objectives of the business will always inform the video production employed and the creative direction they choose.
Key YouTube services:
- Video production
- Scripting
- Storyboarding
- Voiceover
- Footage sourcing
- Motion graphics
23. Techmagnate
Location: New Delhi, India
Notable clients: Airtel, Honda, Bajaj Finserv, Mahindra Business Brokers
Techmagnate is India’s top digital marketing and SEO services company. They provide full-suite Internet marketing services.
Techmagnate believes in the importance of Video SEO. They think that Video SEO is more than a buzzword; it’s a way of optimizing content to increase organic search results.
Techmagnate follows a four-step process when optimizing their clients’ YouTube channels:
- Searching for the right keywords
- Optimizing the videos
- Getting the videos ranked
- Video promotions strategies
Techmagnate’s video marketing specialists can help you get started on navigating video promotions and maximize your ad spend.
Key YouTube services:
- YouTube keyword research
- YouTube video optimization
- YouTube analytics
24. Utubeo
Location: Warsaw, Poland
Notable clients: Claus Levin, Doctor Mike, LIV, Eyefactive, Mindvalley, SheCodes
Utubeo is a video marketing agency that provides services in video marketing and video editing. Although their name suggests that they solely work with YouTube, they also offer video marketing services on Facebook and Instagram.
Utubeo believes its greatest strengths are in video marketing strategies, video marketing, all aspects of YouTube channels, free and paid promotions on YouTube channels, YouTube SEO and SMM, creating YouTube plans, and storytelling. They provide free consultancy to their clients.
Key YouTube services:
- YouTube strategy (video marketing audit, channel structure mind map, keyword research, channel brand identity mockup)
- YouTube advertising
- YouTube reporting
25. Voy Media
Location: New York, New York
Notable clients: Lacoste, VHealthTech, Zumba, Paw.com, Big Life Journal, GoSun
Voy Media describes itself as “the most notorious YouTube marketing agency – searching for treasure in an ocean of data.”
They comb through every detail to optimize your advertising dollars.
Although most of their website copy focuses on Facebook and Instagram, they work with virtually every social network and video streaming site. They recognize that YouTube gives more granular feedback about the demographics than many social sites, making it easier to see how people respond to their ads. This gives them a greater opportunity to optimize their ads. They encourage their brands to run special promotions targeting YouTube users, further helping to provide the data to optimize campaigns.
Key YouTube services:
- YouTube advertising
- Video editing
- Video production
- Brand performance videos
- At-home creator videos
26. Factor One
Location: Calgary, Alberta
Notable clients: BNA Debt Solutions, Lightbody Marketing, 4iiii Innovations, Füm, Suncoast Enclosures
Factor One is a digital marketing agency offering online marketing solutions for businesses in need of more leads/sales. Their main areas of expertise as a digital marketing agency are Paid Search Traffic, Search Engine Optimization (SEO), Website Development, and Online Review Management.
Factor One sees YouTube advertising as the best medium for companies and brands to reach their potential customers in a way that is cheaper and more engaging than TV or radio advertising. In an age of cord-cutting, YouTube advertising allows brands to connect with people where they are watching – on their mobile devices. The agency believes that with demographic, interest, topic, and keyword targeting, your video ads can run as skippable pre-roll to some of the most popular videos on YouTube.
Key YouTube services:
- YouTube advertising
- Video production
- Audience optimization
- YouTube remarketing
Why You Need a YouTube Marketing Agency
Engaging a YouTube marketing agency can be highly beneficial for businesses looking to enhance their video marketing efforts. These agencies specialize in creating and executing effective strategies tailored to the unique dynamics of the YouTube platform. Here are a few reasons why you need a YouTube marketing agency:
YouTube Marketing Agencies Have the Expertise
The founders of YouTube marketing agencies and their teams have years of experience with YouTube marketing. They know the ins and outs of the platform, including its algorithms and best practices.
Take Ubiquitous as an example. The agency's founders also founded MOMENTiQ, a TikTok Shop and influencer marketing agency, which helped TikTok Shop establish its presence in the US.
Jess Flack, the agency's CEO and co-founder, previously helped Bellhop, awarded the Best Moving Company in 2022 by the US. News, achieve 5x ROI on their paid channels before establishing her own agency. With individuals of such caliber and skill at your side, your YouTube campaigns are bound to be successful.
YouTube Marketing Agencies are Cost-Effective
Since YouTube marketing agencies have sufficient expertise, you can expect them to get things right the first time around. This means fewer mistakes and less wasted budget, ultimately resulting in a cost-effective campaign. Plus, these agencies often have established relationships with content creators, which can result in better rates for sponsored videos or partnerships.
For example, in a YouTube influencer marketing campaign for Famous Footwear, The Shelf got them a cost-per-click of $0.14, which is much lower than the CPC range — $0.51 to $2.69 — Wordstream has calculated for eCommerce on YouTube.
The agency worked with Gen Z influencers and got them to create YouTube shopping hauls that included the brand's products. One of these videos resulted in over 150,000 views, which brought massive engagement for the brand without breaking the bank.
YouTube Marketing Agencies Are Creative
Creativity is at the heart of campaigns run by YouTube marketing agencies. They know the same run-of-the-mill content won't get you far on this platform. To stand out, your video content needs to be unique and entertaining. That's exactly what they aim for when running your YouTube campaigns.
For example, when Sallie Mae, the student loan provider, wanted to reach out to the younger demographic, they approached The Influencer Marketing Factory. Instead of simply getting YouTube influencers to create videos about student loans, they went for a more creative approach.
They partnered with influencers creating "Man-on-the-Street" content and asked them to go to college campuses and ask students questions about moments they felt anxious or lost, such as at the move-in time or during finals. Instead of selling Sallie Mae, they simply mentioned in passing that Sallie Mae had sponsored the video. They also presented the company as a solution to students whose anxiousness came from financial issues.
Since the campaign was less salesy and more engaging, it resulted in over 1.3 million YouTube views with just 6 influencers.
YouTube Marketing Agencies Offer Multi-Channel Marketing Services
It's not always that you only run YouTube-specific campaigns. Most brands have a holistic marketing approach that includes various channels. The good news is that most YouTube marketing agencies also have expertise in handling social media strategies for other platforms.
Take Thrive Agency as an example. Their services extend to X, Instagram, Facebook, and other major social media platforms too. So they can translate your campaign ideas into goals across various platforms.
YouTube Marketing Agencies Are Data-Driven
Regardless of the YouTube marketing agency you select from our list, one thing that's common between them is their data-driven approach. They understand that, to make a lasting impact, your YouTube video marketing campaigns need to be backed by solid data and insights.
Some of these agencies have proprietary tools that they use to gather and analyze this data.
Viral Nation is a good example. Their CreatorOS platform allows them and their clients to view the performance of YouTube influencer campaigns in real time so that immediate adjustments can be made to refine the campaign.
Similarly, YouTube marketing agencies also use third-party YouTube analytics tools to monitor campaigns. On top of that, they stay informed about industry insights and use them in their strategies.
How to Choose the Right YouTube Marketing Agency for Your Brand
Working with the right YouTube marketing agency is imperative not only to ensure your money is being invested wisely, but also to help your brand reach its full potential. Here are some factors to consider when choosing a YouTube marketing agency.
Verify Expertise and Track Record
Check out various agencies' portfolios and case studies to get a good grasp of their expertise, experience, and track record. You should see the results and how long they took to achieve them.
For example, the Thrive marketing agency has a whole page dedicated to its case studies. You can filter them by industry to find out how other businesses in your niche have benefitted from its services.
Thrive marketing case studies
Try to select a YouTube marketing agency that has worked with brands in your industry. Though many agencies cater to various industries, someone with extensive experience working with businesses like yours may have a better understanding of your target audience.
Similarly, Moburst mainly provides services to app-based businesses. If your product is also an app, you might find Moburst to be more well-versed in app marketing than other agencies.
Moburst clients
Understand the Scope of Services
Go through the agency's websites to get a full view of its YouTube Marketing services. Alternatively, you can reach out to the agency and ask for a breakdown of its services.
For example, some agencies offer production but not delivery, or some may offer filming and production but not scripting. These differences might not be fully clear in the web copy, but speaking to a representative can help clear them up.
For instance, many agencies offer video production services. But what if you want to create a Corporate Social Responsibility (CSR) video for your YouTube channel?
It's likely that not all agencies will have experience in creating CSR videos. In that case, you'll need to find a particular agency, such as The Shelf, that offers this service.
The Shelf CSR campaigns
Clarify the Collaboration Approach
It's essential to be clear on how involved you can be during the process of creating your YouTube campaign. Some agencies may take full control of your project, while some will work as an extension of your team. Choose a YouTube marketing agency with a collaboration style you're comfortable with.
For example, Veritone offers performance reporting for your YouTube campaigns with data visualization and media performance analytics. The agency also has a Client Analytics Platform (VCAP) where you can track your campaign's performance in real time.
Veritone performance reporting
Furthermore, the right YouTube marketing agency sends regular updates about their progress. They are also open to feedback and willing to make changes if needed.
You can reach out to an agency's previous or current clients to gauge if you'll have a smooth collaboration process.
Compare Pricing Plans
Most YouTube marketing agencies have customizable packages with flexible rates, so the cost of hiring one depends on your project's size. Agencies typically charge hourly rates, though, and they range from less than $25 to over $300 per hour.
You can check out review sites and filter down your search by hourly rates to focus on agencies within your budget range.
For example, Sociallyin charges anywhere from $5,000 to $50,000 for full-service packages. The rates for one-off projects are more flexible.
Sociallyin pricing
Since most agencies don't mention a set pricing on their website, you'll have to inquire about their rates during the consultation call. It's also an opportunity to negotiate for a suitable package.
How to Maximize ROI with YouTube Marketing?
When marketing on YouTube, you obviously want to maximize your campaign's ROI. But how?
First, make sure your campaign is fully audience-aligned. Basically, everything from the content and influencers to the message and landing page should be tailored for your audience.
Also, optimize your videos' SEO with relevant keywords in titles, descriptions, tags, and thumbnails. You should also create thumbnails that get people to click on your video. Captivating visuals and clear messaging are key here.
Don't overlook the potential of YouTube advertising. To get the most out of them, be very specific in your target audience selection and make your ad creative super engaging. If you're partnering with influencers, make sure they have the same target audience as your brand. That's what The Outland Group did for The Great Courses Plus's rebrand.
The Outland Group: Wondrium
The Great Courses Plus was rebranding to Wondrium when they tapped The Outland Group to drive more subscriptions. Wondrium wanted to attract a younger audience through a marketing channel with laser-focused targeting. With the help of The Outland Group, they turned to YouTube integrations and paid partnerships with influencers.
As we've mentioned earlier, a sure-shot way to get a high ROI is to focus on your target audience and select highly relevant influencers. That's what the agency went for.
The Outland Group searched for and vetted influencers within the niche market whose channels were focused on a broad range of topics. These included influencers in cooking, mental health, photography, and outdoor niches. To ensure this strategy's success, The Outland Group ran multi-show tests, wherein each influencer had 2 to 3 shows to promote.
Another tip to note here is the importance of analytics and continuous campaign measurement. It's not a matter of setting and forgetting it. Instead, for maximum ROI, you must regularly check and improve your campaigns.
As a result, Wondrium's influencer campaign garnered 705.1 million views. The company drove $6.63 Cost per Mille (CPM), which maximized its ROI. It was also able to achieve its goal of driving more subscriptions profitably.
What Should Marketers Know About YouTube’s Advertising Policies Marketers?
Google may conduct automated reviews of a YouTube campaign’s content, which may result in a restriction or suspension of assets. You may appeal to have your ad recovered, but Google may analyze your assets further before reaching a final decision.
To ensure that your YouTube ads won’t get restricted, here’s what’s not allowed in the content according to YouTube’s advertising policies:
- Assets with incorrect or unclear details (e.g., typo errors or blurred images)
- Nudity and sexual topics
- Social applications (e.g., encouraging viewers to meet new people or facilitating dating and relationships)
- Exaggerated or inaccurate claims
- Negative events and imagery (e.g., violent and criminal content)
- Improper content (e.g., graphic medical or surgical procedures, bodily symptoms, nudity)
- Inappropriate or offensive language
- Elections and political content
- Gambling and gambling-related content
Subscribe to Success With YouTube Marketing Agencies
Selecting the right YouTube marketing agency is vital for your overall digital marketing success. Carefully weigh factors like expertise, track record, services, collaborative approach, pricing, and compliance.
In our guide, we kept all these considerations in mind. We also went through the past campaigns run by these agencies to understand their thought process, creativity and delivery of results.
Moreover, we covered YouTube's advertising policies so that you can ensure your marketing campaign is compliant. We also shared tips to maximize the return on investment from your YouTube marketing efforts. Together, these resources should help you find the right agency for your brand and then leverage its services in the most result-driven and compliant way possible.
Frequently Asked Questions
Comparing Social Media Marketing Agencies
These agencies operate across a wide range of industries, including Business Services, Advertising & Marketing, eCommerce, Consumer Products & Services, and Healthcare, among others. Explore the sections below for an overview of Social Media Marketing Agencies categorized by:
-
- Top 18 Results-Driven Online Marketing Agencies
- Top Instagram Marketing Agencies for 2024
- Top Content Creation Agencies For 2024
- 18 Social Media Services That Will Boost Your Performance
- 20 Best Social Selling Agencies for LinkedIn
- Top 9 Social Media Marketing Agencies in Los Angeles
- 11 Best Social Media Content Creation Services
Comparing YouTube marketing agencies
YouTube marketing agencies specializes in an array of services, including influencer marketing, SEO services, video creation, and more. Here are some of the top agencies we have analyzed at Influencer Marketing Hub:
What are the top YouTube marketing agencies?
| YouTube Marketing Agency | Location | Notable Clients | Key YouTube Services |
| Fresh Content Society | Chicago, Illinois | KFC, Line-X, Travelcenters of America | YouTube influencer marketing, YouTube advertising, YouTube strategy creation, and YouTube video production |
| Sociallyin | Atlanta, Georgia | Carnival, Samsung, Unrated, Premium Guard, TikTok | YouTube influencer marketing, YouTube management, Community management, Social listening, and YouTube selling |
| Viral Nation | Toronto, Ontario | Uber, Energizer, Walmart, Activision Blizzard, Meta Quest, Anheuser-Busch | YouTube original content, Viral Nation Creator Studio |
| MOMENTiQ | Los Angeles, California | American Eagle Outfitters, Fashion Nova, Ulta Beauty | YouTube influencer marketing |
| Ubiquitous | Los Angeles, California | Target, Amazon, Netflix, Lyft, Doritos, McDonald’s | YouTube influencer marketing |
| Thrive Internet Marketing Agency | Arlington, Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio | West Chevrolet, Meadow Museum, APsystems, Prince of Peace Ginger, XS Nation | Video production, social media marketing, PPC advertising |
| Disruptive Advertising | Pleasant Grove, Utah | Adobe, Diesel Power Gear, PennyMac, ConocoPhillips, Davinci | YouTube Ads |
How much do YouTube marketing agencies charge?
Most YouTube marketing agencies have a budget range in which they manage campaigns. Some can handle campaigns as small as $5,000, while others only work on larger campaigns with a valuation of $20,000 or higher. The table shows how much the top YouTube marketing agencies charge for their services.
|
YouTube Marketing Agency |
Pricing | Best For |
| Fresh Content Society | $10,000+ |
Midsize to enterprise businesses |
|
Sociallyin |
$5,000+ | Businesses of all sizes |
| Viral Nation | $100,000+ |
Enterprises |
|
MOMENTiQ |
$50,000+ | Enterprises and large brands |
| Ubiquitous | $20,000+ |
Medium-sized brands |
|
Thrive Internet Marketing Agency |
$1,000+ | Business of all sizes |
| Disruptive Advertising | $5,000+ |
Businesses of all sizes |
Which services do YouTube marketing agencies provide?
| YouTube Marketing Agency | Social Media Management | Paid Media | Influencer Management | Content Marketing | Search Engine Marketing |
| Fresh Content Society | ✔ | ✔ | ✔ | ✔ | X |
| Sociallyin | ✔ | ✔ | ✔ | ✔ | X |
| Viral Nation | ✔ | ✔ | ✔ | ✔ | X |
| MOMENTiQ | X | X | ✔ | X | X |
| Ubiquitous | X | X | ✔ | X | X |
| Thrive Internet Marketing Agency | ✔ | ✔ | ✔ | ✔ | ✔ |
| Disruptive Advertising | X | ✔ | X | X | ✔ |
What are the top YouTube marketing agencies in New York?
New York is home to a lot of YouTube marketing agencies. At Influencer Marketing Hub, here are a few New York agencies we have analyzed.
- The Influencer Marketing Factory
- Moburst
- The Shelf
- The Goat Agency
- Veritone One
- Voy Media
How much does YouTube marketing cost?
The cost of YouTube marketing depends on campaign size, marketing type, business size, and industry. Generally, there are two main costs associated with YouTube marketing: the cost of creating video content and the cost of promoting that content. YouTube marketing agencies typically charge between $1,000 to $10,000 per month for their services. However, if you want to collaborate with influencers, the cost of working with them will also add up to the total cost.
What is a YouTube marketing agency?
A YouTube marketing agency is either a full-service digital marketing agency with YouTube marketing services or an agency specifically focused on YouTube marketing. They usually offer advertising, video production, video ad placement, and influencer marketing services. Some may also offer channel setup and management and reporting services.
What is the top site for video sharing?
YouTube is still the top site for sharing longer videos. While the majority of social networks now enable video sharing, users still spend more time watching videos on YouTube than they do on Instagram or Facebook. As a matter of fact, YouTube is the second most visited website across the globe, with Google being the most visited.
Should I advertise on YouTube?
Yes! Advertising on YouTube is especially effective if you market to younger people. As bandwidths and internet speeds have improved, watching YouTube videos is an everyday activity for many users. VidMob has found that people spend more time watching social videos on sites like YouTube than TV and streaming services. In fact, YouTube is the second most visited site in the world and remains the top site for sharing longer videos.
Who are the leading YouTube Marketing agencies in the UK?
You can check out Barracuda, Digital Marketing Agency (DMA) and Passion Digital. Barracuda is based in London and is a YouTube specialist agency. Their services include YouTube advertising, video production, video ad placements and management, video ad tracking and reporting, YouTube channel setup and management, and cross-channel tracking. Digital Marketing Agency is a large global agency that can also help with influencer marketing and comprehensive video SEO. Passion Digital is also based in London, but mostly focuses on content creation.
What are the top YouTube marketing agencies in the US?
Ubiquitous, MomentIQ, Sociallyin, Moburst, FCS, The Goat Agency, Disruptive Advertising, Thrive, and Tilt Metrics are some top US YouTube marketing agencies worth checking out. Each agency has a unique specialization and industry focus, so study their portfolios to determine which one can elevate your brand’s YouTube campaign.
