Businesses have recognized the value of keeping an active presence on various social platforms through social media marketing. However, businesses have to be somewhat selective about the social networks to which they actively contribute. Social networking can be a huge time suck and use of resources. That means you need to focus on the social platforms where your customers spend most of their time. LinkedIn may not have the daily appeal of TikTok for a young audience or Facebook for their elders, but it is popular, particularly with a professional audience. Keeping an active LinkedIn presence is particularly essential for any B2B business.
As of June 2023, LinkedIn has over 930 million users, meaning that it is now much more than merely a networking site for professionals. It is an ideal place for many businesses to demonstrate thought leadership and market their brands.
However, as with all social media, you need to find a way to operate your LinkedIn accounts as efficiently as possible. The best solution to this is to use a LinkedIn posting tool to save your business time. Many of these tools offer more than just post-scheduling, too. They include features like analytics, automated publishing, content management, keyword filtering, multi-account management, and more. Most allow you to schedule your social posts across all your social accounts, customizing them to ensure you follow best practices for each social platform. We believe the LinkedIn scheduling tools we have included here can simplify your social media marketing efforts, giving you more time for the things that matter to your business.
20 LinkedIn Posting Tools to Save Your Business Time:
Best for: Mid to large-sized businesses Brandwatch is a social media listening, publishing, advertising, measurement, and customer data management platform. It comes in two versions: Best for: SMMs, corporate marketing teams, and digital agencies Sendible offers four plans, ranging from the $29/mo Creator plan, for one user with up to six social profiles, to the $399/mo Expansion pack for 15 users with 105 profiles. It caters to multiple social networks and platforms, including LinkedIn. Sendible focuses on what they call Services. Services are like channels or profiles that you create within your Sendible account. Services allow you to select which features you need from a social platform. In the case of LinkedIn, you can schedule posts to LinkedIn profiles and Company Pages, respond to comments, and analyze your content performance. Best for: Small, Medium, and Large Businesses Hootsuite is built around Streams. You have a page (Board) for each of your social accounts, and within each Board, you have a series of columns. Each column is a Stream. You can use these streams in multiple ways, and they effectively replace your social account apps for daily usage. For example, LinkedIn default streams include “My posts and mentions,” “My industry,” and “Browse all streams.” “My posts and mentions” and “My industry” streams show your posts or search streams based on keywords and hashtags in your industry. With “Browse all streams,” you can build streams of your own. You also have a unified inbox, showing all your incoming messages across your accounts. Best for: Franchise and multi-location brands, direct sales organizations, marketing agencies, small business owners, and marketers PromoRepublic’s point of difference is its design focus. You can design beautiful posts without leaving the app as it incorporates graphics software. You can use it to schedule and share posts with all the major social networks, including LinkedIn. You can set a posting schedule for different types of posts. PromoRepublic suggests a suitable posting schedule for each social network, but you can easily modify this. It includes a central calendar that shows your content (both past and planned) for a specific day, week, or month. Best for: Small & Medium Businesses e-clincher offers 24/7 live support, even at its lowest-tiered subscription, making it one of the few companies available all day for their customers. The platform features a modern and clean interface, despite its retro name. Set-up is straightforward. Once you’ve got your profiles set up, you can start using the many features e-clincher has to offer. Best for: Professional marketers, marketing teams, and marketing agencies CoSchedule caters to businesses of all sizes but particularly focuses on organizations that run a blog. It offers an Editorial Calendar for solopreneurs, bloggers, startups, and small businesses, which is a cut-down version of their full product. Larger businesses can subscribe to CoSchedule’s Marketing Suite, which includes four components: Content Organizer, Work Organizer, Social Organizer, and Asset Organizer. The central focus of both products is content marketing. You can place any content item into a centralized marketing calendar, including all of the content creation, related social messages, email promotion, and even overall To-Do tasks. Best for: Social Media Managers, agencies, brands, individuals, enterprises, and startups Crowdfire puts a strong emphasis on scheduling content across your social channels at the most suitable times, although it adds social listening and competitor analysis at its higher subscription levels. You can use Crowdfire to post to virtually every major social network (including LinkedIn), as well as for sharing your material from many blogging platforms, online shops, and video sites. You can easily send a single post to all your selected social networks, customizing your message for each account. With Crowdfire, you can select content to share from articles, images, posts (yours, including YouTube videos), and RSS feeds. Best for: Businesses of all sizes Technically, this platform is just Edgar. When you come to use it, you “Meet Edgar,” hence the website name. Edgar has just one plan that allows you to connect to 25 social profiles. It’s excellent for businesses wanting to concentrate on queuing and delivering content, although it lacks some more specialist capabilities, such as social listening, in-app inbox, and recommendations for the best publication time on LinkedIn based on your audience behavior. You schedule different categories of posts across your social networks. Although there are default categories, you can add to or adapt these categories to fit the way you run your social accounts. Best for: Social media users Socialoomph provides excellent scheduling and queuing power, although it comes with a less user-friendly interface than much of the competition. You need to create a customized LinkedIn application if you want to join your LinkedIn accounts. This is not quite as daunting as it sounds, but still much more complex than most other platforms. Facebook can also be challenging to connect. However, although it can be challenging to add some of your social accounts, you have wide-ranging capabilities once connected. Techies will love Socialoomph. One of Socialoomph’s great strengths is its queueing system. You can automatically fill up “never-go-dry” queues for each social account. Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses Buffer has changed their offering over the last year. They have sunset their separate engagement tool, Buffer Reply, which targeted enterprises, recognizing that their primary focus is on small and medium-sized businesses. They have also simplified their pricing, with just two plans, Free and Essentials, with an add-on Team Pack for those wanting to collaborate with their team in one place and save time reporting. Best for: Small brands SocialPubli is an influencer marketplace with a diverse pool of influencers and a dynamic suite of tools for marketing. With a wide reach on Facebook, Instagram, Twitter, YouTube, and LinkedIn, SocialPubli empowers your business to connect with audiences across the most popular social networks. On LinkedIn, SocialPubli focuses on developing campaigns for the B2B space. Its roster of micro-influencers, ambassadors, business experts, and media personalities are all primed to connect your brand with the right audience on the platform. Key Features: Influencer Marketplace, Content Review, Campaign Management, Campaign Reporting, Payment Processing, Channels: Facebook, Instagram, Twitter, YouTube, LinkedIn, Blogs, Tik Tok, Twitch, Whatsapp Best for: B2B organizations Designed to turn social data into pipeline growth, Oktopost is a platform for revenue-focused professionals and business owners. With Oktopost, you can harness the full potential of social media to elevate your content visibility, curate captivating customer experiences, and directly link social engagement to revenue growth. Through Oktopost, you can seamlessly strategize and time your social posts with an intuitive publishing calendar. Measure the true ROI of your social efforts and access actionable metrics with social business intelligence. Stay on top of every social conversation that impacts your brand, engage with prospects and customers, and uncover industry trends with social intelligence. Best for: Businesses in the financial, banking, telecommunications, automotive, and manufacturing sectors Ambassify is a platform that empowers businesses to implement employee advocacy with ease. By actively involving your employees, you can boost your sales, streamline recruitment, enhance branding, and amplify your online social media presence. However, Ambassify is not just your typical employee advocacy tool. It is a powerful social media marketing solution that goes beyond conventional methods. Ambassify offers you an effective way to connect both internal and external ambassadors with your brand. It helps you leverage your employees and loyal customers to boost engagement on social media posts. It lets you experience the unparalleled benefits of combining employee advocacy with advanced social sharing tools. Best for: Mid-size to large businesses, brands, and agencies Kontentino is a social media tool designed to streamline collaboration and enhance the efficiency of creating, approving, and publishing content. This intuitive platform offers a range of useful features, including a drag-and-drop calendar, live post previews, one-click time savers, and client approvals. With Kontentino, you can effortlessly plan and publish content across various platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google Business. Its performance-driven tools simplify content management, social media scheduling, and approvals. Best for: Small to mid-size businesses A comprehensive social media management tool, Zoho Social helps businesses streamline their social marketing efforts. Use this tool to amplify your presence on Facebook, Instagram, LinkedIn, and other major platforms. What sets Zoho Social apart are its intuitive features and powerful scheduling tools. It features a flexible scheduling system with advanced predictive capabilities that can connect with your audience at the most optimal times. An intuitive content calendar helps you visualize your pipeline and create a steady flow of engaging posts that captivate your audience.1. Brandwatch Social Media Management
2. Sendible
3. Hootsuite
4. Promo Republic
5. e-clincher
6. CoSchedule
7. Crowdfire
8. Meet Edgar
9. Socialoomph
10. Buffer
11. SocialPubli
12. Oktopost
13. Ambassify
14. Kontentino
15. Zoho Social
