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2024

Top Digital Marketing Agencies in the United States 2024

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Expanding your US-based brand or venturing into the United States market demands a high-quality local digital marketing agency that aligns with your vision and understands the cultural nuances of your target audience. Recognizing the importance of current and relevant strategies, we conducted a major analysis on April 10, 2024, on how to pick the right digital marketing agency, ensuring you have access to the latest insights in this dynamic industry. Show more

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Agencies
Last Updated:
Avg. Min. Compaign Size: $6.104
Avg. Hourly Rate: $98 / hr
Viral Nation
Verified
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The Global Leader of Social-First Transformation & Commerce Since 2014, Viral Nation has been connecting the dots between Culture, Influence and Technology to drive meaningful results for clients… Read More
Services
Online Strategy
SoMe Marketing Services
Visual Content Creation
Search Marketing Services
Marketing
Media Strategy & Acquisition
Strategic Marketing Services
Content Creation Services
Services
Online Strategy
SoMe Marketing Services
Visual Content Creation
Search Marketing Services
Marketing
Media Strategy & Acquisition
Strategic Marketing Services
Content Creation Services
United States
$49.999+
Not Revealed
50
SmartSites
Verified
View Profile Visit website
SmartSites is a leading marketing agency serving squarely medium-sized clients, boasting a comprehensive range of key services including marketing strategy, advertising, and digital strategy. Based in… Read More
Services
Website Design
PPC Campaign Services
SoMe Marketing Services
Search Marketing Services
Digital Direct Mail Campaigns
Services
Website Design
PPC Campaign Services
SoMe Marketing Services
Search Marketing Services
Digital Direct Mail Campaigns
United States
$999+
From $100
50
Verified
View Profile Visit website
Fresh Content Society is a quality-oriented marketing agency specializing in a variety of services including Marketing Strategy, Advertising, and Digital Strategy. Catering typically to medium-sized c… Read More
Services
SoMe Marketing Services
User Engagement Enhancement
Content Creation Services
Online Strategy
PPC Campaign Services
Services
SoMe Marketing Services
User Engagement Enhancement
Content Creation Services
Online Strategy
PPC Campaign Services
United States
$9.999+
From $150
10
ICUC.Social
Verified
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ICUC is the global leader in social media community management and digital customer care. Available 24-hours a day, 365 days-a-year for 19 years and counting, our team of multilingual content and comm… Read More
Services
SoMe Marketing Services
Strategic Marketing Services
Marketing
Online Strategy
Services
SoMe Marketing Services
Strategic Marketing Services
Marketing
Online Strategy
United States
$9.999+
Not Revealed
Not Revealed
Nuanced Media
Verified
View Profile Visit website
Based in San Diego, California, Nuanced Media is a well-established agency that specializes in delivering top-tier Digital Strategy, Pay Per Click, and Search Engine Optimization services to its mediu… Read More
Services
PPC Campaign Services
Search Marketing Services
eCommerce Production Services
Services
PPC Campaign Services
Search Marketing Services
eCommerce Production Services
San Diego, California
$999+
From $100
10
Verified
View Profile Visit website
Ignite Social Media, based in Alabama, United States, has been serving medium-sized clients with their expertise in Marketing Strategy, Advertising, and Digital Strategy. Though the company size and h… Read More
Services
Content Creation Services
SoMe Marketing Services
Services
Content Creation Services
SoMe Marketing Services
Alabama
$4.999+
Not Revealed
10
Lyfe Marketing
Verified
View Profile Visit website
Lyfe Marketing, an established agency, specializes in delivering an integrated mix of services including Marketing Strategy, Advertising, and Digital Strategy. This agency accommodates medium-sized bu… Read More
Services
PPC Campaign Services
Search Marketing Services
SoMe Marketing Services
Services
PPC Campaign Services
Search Marketing Services
SoMe Marketing Services
United States
$999+
From $50
10
Iron Roots
Verified
View Profile Visit website
Based in Austin, Texas, Iron Roots is an exceptional digital agency known for its key services in Digital Strategy, Pay Per Click, and Search Engine Optimization. Catering to medium-sized businesses, … Read More
Services
SoMe Marketing Services
Talent Acquisition Services
Services
SoMe Marketing Services
Talent Acquisition Services
Austin, Texas
$4.999+
Not Revealed
10
Sculpt
Verified
View Profile Visit website
Positioned in the heart of Iowa City, Iowa, Sculpt is a trailblazing marketing agency delivering granular digital strategy. Equipped with a battery of efficient digital marketing tools, they offer a c… Read More
Services
SoMe Marketing Services
Services
SoMe Marketing Services
Iowa City, Iowa
$4.999+
From $150
10
Moburst
Verified
View Profile Visit website
Moburst is a notable agency renowned for its expertise in Marketing Strategy, Advertising, and Digital Strategy. Since its inception, the company has been tirelessly serving medium-sized businesses, h… Read More
Services
Content Creation Services
PPC Campaign Services
Digital Direct Mail Campaigns
Search Marketing Services
SoMe Marketing Services
Visual Content Creation
App Promotion Strategies
eCommerce Production Services
Enterprise Advisory Services
Brand Development Services
Services
Content Creation Services
PPC Campaign Services
Digital Direct Mail Campaigns
Search Marketing Services
SoMe Marketing Services
Visual Content Creation
App Promotion Strategies
eCommerce Production Services
Enterprise Advisory Services
Brand Development Services
United States
$4.999+
From $150
50
Online Optimism
Verified
View Profile Visit website
Located in the vibrant city of Los Angeles, California, Online Optimism is a dedicated agency offering inventive solutions in marketing strategy, advertising, and digital strategy. Established as a co… Read More
Services
Website Design
Brand Development Services
SoMe Marketing Services
Search Marketing Services
PPC Campaign Services
Industry Expertise
Automotive
Business Services
Financial Services
Hospitality
Medical
Services
Website Design
Brand Development Services
SoMe Marketing Services
Search Marketing Services
PPC Campaign Services
Industry Expertise
Automotive
Business Services
Financial Services
Hospitality
Medical
Los Angeles, California
$999+
From $50
10
Verified
View Profile Visit website
NinjaPromo, headquartered in New York City, has been a leader in the field of digital marketing for medium-sized enterprises. With over 50 skilled professionals, they specialize in Digital Strategy, P… Read More
Services
Content Creation Services
SoMe Marketing Services
Online Strategy
Services
Content Creation Services
SoMe Marketing Services
Online Strategy
New York City, New York
$4.999+
From $50
50
Vireo Video
Verified
View Profile Visit website
Vireo Video, a marketing agency with a team size of over 10 people, is known for its prowess in deploying apt marketing strategies and digital campaigns for medium-sized businesses. With a starting pr… Read More
Services
Motion Media Creation
Content Creation Services
SoMe Marketing Services
Services
Motion Media Creation
Content Creation Services
SoMe Marketing Services
United States
$4.999+
From $150
10


What Is a Digital Marketing Agency?

A digital marketing agency is a specialized company that helps businesses promote their products and services through various online channels. These agencies employ a team of experts, including website designers, graphic designers, marketing consultants, writers, social media managers, and digital strategists, who work together to create successful digital marketing campaigns tailored to the client's needs.

Digital marketing agencies offer a wide range of services, such as:

  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Email Marketing
  • Content Creation
  • Social media marketing

While they offer many more services, expect them to offer all of the before-mentioned services. They also develop comprehensive strategies that combine these elements to maximize the client's online visibility, engagement, and revenue. By leveraging their expertise in digital marketing tools and analytics, these agencies help businesses boost their organic traffic, increase leads and conversions, and ultimately drive growth.

6 Ways Digital Marketing Agencies Can Help Your Business

Digital marketing agencies offer a range of services and expertise that can significantly benefit businesses looking to enhance their online presence and drive growth. Here are some key ways these agencies can help your business succeed:

1. Comprehensive Digital Marketing Strategies

Digital marketing agencies develop tailored strategies that combine various channels like SEO, content marketing, social media, email, and PPC to maximize your online visibility and engagement.

For instance, SmartSites, a digital marketing agency known for its top-rated SEO services, helped the NJ Institute of Technology by creating a PPC campaign that tripled their conversions and decreased the cost per lead by a third, showcasing the power of a well-rounded strategy.

2. Specialized Expertise

Agencies employ specialists in different aspects of digital marketing, ensuring your campaigns are executed by experts who stay up-to-date with the latest trends and best practices.

Sociallyin, for example, specializes in social media marketing and has worked with brands like Nikon to create eye-catching photos and videos, driving millions of impressions and engagements through their influencer marketing campaigns.

3. Time and Cost Efficiency

Partnering with an agency is often more cost-effective than building an in-house team, as you avoid expenses like salaries, benefits, and software costs. Agencies also work efficiently to launch campaigns quickly.

Disruptive Advertising exemplifies this by driving impactful PPC campaigns that focus on data-driven strategies, leading to substantial increases in user engagement and revenue for clients like Adobe.

4. Advanced Tools and Analytics

Digital agencies invest in cutting-edge marketing tools and analytics platforms to monitor, analyze, and optimize your campaigns for maximum impact and ROI.

Fresh Content Society demonstrates this by using advanced analytics to craft content strategies that resulted in over 1 million video views in just a week for KFC, specifically targeting their male audience through collaborations with professional wrestlers. Here's the specific ad in question.

5. Flexibility and Scalability

Agencies can easily adapt to your growing needs without requiring significant internal changes, ensuring your marketing strategies can expand alongside your business.

Viral Nation, with its proven track record in influencer marketing, adapted its strategies to help increase Activision Blizzard's Call of Duty League viewership and subscribers. The overall campaign features prominent influencers creating and sharing content across their socials. The results were impressive and helped cement the Call of Duty League as the most prominent in eSports.

Top Digital Marketing Agencies Viral Nation

Source: Viral Nation

6. Measurable Results

Agencies provide detailed analytics and reports, allowing you to track the ROI of your marketing efforts and make informed decisions to optimize your investments.

For example, Thrive Internet Marketing Agency helped Northline Express boost their eCommerce store's sales by combining paid ad campaigns with organic content, generating thousands of clicks and purchases within two months.

Top Digital Marketing Agencies USA Thrive

Source: Thrive

By leveraging the expertise, resources, and strategies of a digital marketing agency, businesses can gain a competitive edge in the digital landscape and achieve their growth objectives more effectively.


Why Trust Influencer Marketing Hub Reviews?

Influencer Marketing Hub distinguishes itself from peer-to-peer review platforms by leveraging the expertise of seasoned digital marketing professionals like Djanan Kasumovic, Werner Geyser, Camille Kennedy, Dave Eagle, and other industry leaders. This team assesses digital marketing agencies with a deep understanding of their capabilities, experience, and industry knowledge. Unlike platforms that rely on client reviews, Influencer Marketing Hub's assessments are grounded in years of direct experience and interaction with agencies, ensuring trustworthy and informed evaluations via our unique Agency Assessment Methodology. Brands such as SmartSites, Disruptive, and Sociallyin are evaluated on a close basis monthly, showcasing top-quality agencies for specific segments.


Influencer Marketing Hub Media Features

Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights in the realm of digital marketing and innovation. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.

  • Forbes has referenced our comprehensive research and analysis, highlighting our contributions to understanding market trends and digital marketing strategies.
  • McKinsey & Company has relied on our data to support their insights on digital consumer behaviors, acknowledging our role in providing in-depth market analysis.
  • CNN has turned to us for expert opinions on the evolving landscape of social media and influencer marketing, showcasing our expertise in these critical areas.
  • BBC has utilized our findings to discuss the impact of digital marketing on global business practices, underlining our influence on international marketing discourse.
  • Copenhagen Business School incorporates our studies into their academic curriculum, emphasizing the educational value of our content.
  • Digital Marketing Institute partners with us to provide up-to-date content and resources, further establishing our authority and trustworthiness in the field.

Our consistent media mentions across these prestigious platforms underscore Influencer Marketing Hub's pivotal role in providing cutting-edge research and analysis. We are proud to contribute to the global conversation on digital marketing innovation, reinforcing our commitment to excellence and leadership in the industry.


Digital Marketing Agency Evaluation Methodology

Our expert-led agency evaluations provide businesses with reliable, well-researched recommendations, ensuring they partner with agencies that are not only top performers but also aligned with their specific digital marketing needs and objectives.

  • Strategic Analysis of Agency Capabilities: We start by examining each agency's core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying agencies that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact digital marketing campaigns.
  • Performance and Results Assessment: Leveraging proprietary data and analytics tools, we analyze the performance metrics of past campaigns managed by the agencies. This includes ROI, conversion rates, and other key performance indicators that signal the agency's ability to drive tangible results for their clients.
  • Client Testimonials and Feedback Review: We conduct in-depth interviews with past and current clients to gather firsthand insights into their experience working with the agency. This step helps us gauge client satisfaction and the agency's commitment to delivering on its promises.
  • Case Studies and Portfolio Evaluation: Our experts meticulously review case studies and portfolios to understand the strategic approach, creativity, and innovation each agency brings to its projects. This enables us to assess the agency's problem-solving abilities and their expertise in handling challenges unique to digital marketing.
  • Leadership and Team Expertise Examination: Recognizing that the strength of an agency lies in its people, we closely assess the expertise and experience of key stakeholders within the agency. This includes evaluating the leadership team's vision for digital marketing and the collective skill set of the agency's professionals.
  • Adaptability and Innovation: In a rapidly evolving digital landscape, the ability to adapt and innovate is crucial. We evaluate how agencies incorporate emerging trends, technologies, and marketing tools into their strategies to keep their clients ahead of the curve.

What’s the Average Client Retention Rate?

The client retention rate measures how effectively a business can keep repeat customers over a set period. A high percentage rate indicates that customers are generally very satisfied with the service they’ve received. It’s also a sign that a company consistently delivers value.

Many digital marketing agencies have a proven track record of helping their clients improve their customer retention rates, but it’s also important to keep in mind the agency’s own success rate of turning clients into long-term relationships. According to online stats, a reasonable client retention rate for project-based marketing agencies is between 50% and 70%. For retainer-oriented agencies, the rate should at least be 80%.

On this list, Power Digital is one of the digital marketing agencies with the highest client retention rates. According to their website, they boast a client retention rate of 96%. This high rate they attribute to their drive to exceed client expectations (or, as they like to put it, “overdelivering is our benchmark”).

Straight North’s client rate is right up there too. According to their website, it’s 95%.

Comrade Digital Marketing and WebFX are two other agencies with a client retention rate of in the 90s. Comrade Digital Marketing’s rate is 92%. On average, they help their clients to boost website traffic by 175% and leads by 150%.

WebFX has a client retention rate of 91%. What’s even more impressive is that their client recommendation score is nearly 500% higher than the nationwide average.

Disruptive Advertising and JumpFly are two other agencies that boast long-term relationships. For example, more than 90% of Disruptive Advertising’s clients have been with them for a minimum of four years.

JumpFly is also eager to embark on long-haul flights and work with their clients to create a long-term vision. As such, a couple of their core clients have been with them since their inception in 2003! Other equally impressive client retention stats include:

  • 25% of their clients have been with them for over five years. 
  • A number of their clients have had the same account management team for 10+ years. This is also indicative of their high employee retention rate with over half of their staff having been with them for over seven years.

Examples of Impactful Digital Marketing Case Studies

Here’s the thing: few agencies actually list their client retention rate. However, most typically include a number of case studies on their website as social proof.

These case studies can also be a useful tool to gauge an agency’s track record. Not only will it give you an idea of the type of results that you can expect, but you’ll also get a much better idea of how they go about service delivery, the types of services that they rely on most, problem-solving skills, and their level of creativity.

In some cases, it will show you that they might even exceed their clients’ expectations. Take the following example:

When Sociallyin was asked to market the Mellow mindfulness app they nearly doubled the initial goal. The initial goal was to generate 25,000 downloads. With Sociallyin’s strategy, 48,193 app downloads were recorded in 10 months. To achieve this result, they used colorful graphics, convincing copy, and paid advertising.

Another example of a case study that exceeded the “norm” was SmarSites’ AdWords Campaign for New Life Treatment Center. This campaign set a new record for seasonal revenue for the addiction treatment center. By focusing their campaign on the regional demographics of high private insurance coverage and using behavioral segmentation, they helped their client increase their budget by 63%, grow the average user time on site by nearly 400%, and boost mobile traffic by 321%.

Aside from looking at the results generated, also be on the lookout for how the agency has used tools to achieve success.

A good example of this is when Major Tom used machine learning and automation to help Zolo Realty, a tech-powered brokerage. Their client wanted to modernize their business for continued growth as well as identify new ways to reach their target market.

By relying on technology, Major Tom enabled Zolo Realty to create and launch thousands of components faster. This translated to more than 10,000 monthly signups and the cost per acquisition decreasing by 60%. What’s more, thanks to their use of innovation, Major Tom also became a Google Premier Partners Search Finalist for North America.


Expert Insights: Navigating the Digital Marketing Agency Landscape

Having explored some compelling case studies from top digital marketing agencies, it's time to zoom out and consider the bigger picture. How do you choose the right agency for your business, and what strategic factors should be at the forefront of this decision?

To get a clearer view, we turned to Camille Kennedy in the field for their take on the crucial strategic considerations, the balance between specialized and full-service offerings, and the importance of staying ahead in the rapidly evolving digital landscape. Her insights offer a practical roadmap for businesses navigating the complex world of digital marketing partnerships:

Djanan Kasumovic
Djanan Kasumovic
Head of Growth at Influencer Marketing Hub
Camille Kennedy
Camille Kennedy
Revenue driven marketing and sales strategist
What are the crucial strategic considerations a business should discuss with a potential digital marketing agency to ensure their goals are fully understood and achievable?

The digital marketing agency market offers a variety of suppliers whose services span a broad range of digital marketing functions. However, an effective digital marketing plan is not a one-size-fits-all approach. When selecting a digital marketing agency to help a business grow, from my perspective, it’s essential to select one with strength in the critical areas of digital marketing required for your unique business, whether that be SEO, influencer marketing or B2B lead generation. A strong understanding of how your customers find you, your business goals and key success metrics, and the budget you have to spend will help a brand evaluate the right digital marketing partner.

In a market saturated with digital marketing agencies offering a broad range of services, how should a business determine the right mix of specialization versus full-service offerings that are optimal for their needs?

In a saturated market, a business can determine the right agency for them by honing in on their unique path to purchase and determining which critical elements of digital marketing agency services are mandatory for them. Personally, it becomes easier to evaluate the agency landscape and find the right fit amongst the sea of competitors if you have a strong understanding of what you are trying to do across the landscape of digital marketing and how much you have to spend. From there, it becomes clear if a specialized agency or a full-service agency is required.

With the digital landscape rapidly evolving, what qualities should businesses look for in a digital marketing agency to ensure they remain on the cutting edge of marketing trends and technological advancements?

To remain a part of the evolving digital marketing landscape, I consider a few qualities in evaluating a digital marketing agency. For me, it’s crucial to work with a digital marketing agency that has an agile and adaptive approach to its digital marketing work. One way to determine if a digital marketing agency is progressive and on the pulse of the changing digital landscape is to evaluate its past work by reviewing case studies and awards. Another quality to consider is their approach to teamwork and collaboration with your brand, ensuring suitable landscape opportunities aligned with your unique business goals. I personally would not select an agency that’s progressive just for the sake of proving it, but rather one that uses technology strategically aligned to the unique business challenges of their clients.


How Long Will It Take to See Results From Digital Marketing Efforts?

It’s clear that there are many digital marketing agencies that have a proven track record of delivering results that keep their clients returning. But how quickly can you expect to see results?

According to Elijah Millard, a Director of Digital Marketing, you’ll typically only start to see meaningful results after six months have passed. In some cases, it can take up to a year or even longer.

There’s nothing like a quick solution, especially not when it comes to SEO (in this case it can take up to twelve months to work, according to Semrush). Factors like your goals, the industry, and the consistency of your content creation efforts will also play a role.

As for cost, the average hourly rate will also be impacted by factors like location. Here’s what you can expect to pay in the following US cities:

  • In Miami and Boston, the average hourly rate is typically higher and is calculated at $92 and $91, respectively. What’s more, in Miami, the average campaign size is also typically much bigger — more than $16,000.
  • In New Jersey, the average hourly rate is much lower. Here, you can expect to pay $68 per hour. However, the average campaign size is typically bigger and is calculated at about $7,500 (still not nearly as big as Miami, though).

All in all, Chicago is one of the more affordable cities. Here, the average hourly rate is $80 for digital marketing services and the average campaign size is only $2,799.


Explore Top Digital Marketing Agencies Across the U.S.

If you're looking to enhance your marketing efforts with local expertise, our comprehensive agency hubs provide detailed insights into the top digital marketing agencies in key U.S. cities and states. Whether you're expanding into new markets or strengthening existing campaigns, these hubs offer a wealth of information to help you find the perfect partner. Explore our detailed listings:

By Business Size

By Industry

By Ownership

Other Categories


Conclusion

Working with an agency that knows your target market like the back of their hand is key. That’s why we recommend US-based brands stick with a US-based digital marketing agency. And as we mentioned previously, working with an American agency can also be a great way to break into the American market as a part of your international marketing strategy.

But if you’re looking for an agency that offers more specific services or works with specific industries, we’ve got you covered. Find agencies that specialize in the following:

Finding the right agency for your needs is key to seeing the best results possible. Make sure to check out what services each agency offers, what industries they’ve seen success with, and what their typical results are before reaching out for a consultation.

Frequently Asked Questions

What is a digital marketing agency?

A digital marketing company helps other businesses with their marketing. Agencies tend to specialize in different areas of marketing and business growth, but digital marketing agencies often offer a number of full-scale online marketing services.

This can range from branding and website design to social media and content marketing. However, some agencies niche down to certain industries so you might find one that works specifically with eCommerce companies while another focuses on B2B.

Having these specialties allows agencies to produce even better results for their clients. Because they’re able to master marketing for one industry or provide one set of services, they’re able to pinpoint exact strategies that generate results.

What can a digital marketing agency help with?

Digital marketing agencies are able to help with a number of things for your company. While some will create strategies for your in-house team to execute, others will handle every aspect of your marketing, like content creation, social media management, blog management, landing page/sales page creation, brand design, product development, email marketing, and more.

How much does it cost to hire a digital marketing agency?

According to data shared on Clutch, digital marketing agencies can charge anywhere from $50 to $300 per hour. They might also charge a minimum fee per project which can range from $1,000 to ten times that. The location will also play a factor. For example, digital marketing services are generally more expensive in Miami and Boston.

How can you find the right digital marketing agency for your brand?

Finding the best digital marketing agency for your brand can be difficult. You don’t want to start working with an agency and have them get familiar with your brand only to realize it’s not a good fit and you have to start the process all over again.

There are a few tried-and-true tips for making sure you work with the right digital marketing company right from the jump:

  • Know your goals so you can find an agency with proven results similar to what you’re hoping to achieve
  • Look at the agency’s list of past clients to see if they’ve worked with brands similar to yours
  • Check that the agency has team members with expertise related to your goals (i.e., if you want to increase website traffic, make sure they have an SEO specialist)
  • Browse their website for social proof, like features in online publications, positive reviews, case studies, etc.
  • Read through their case studies to make sure they produce tangible results and don’t simply talk about their deliverables

What are some of the best U.S.-based digital marketing agencies?

We cover the top 39 US-based digital marketing agencies right in this article, with our recommendations including Iron Roots, Bad Rhino, Disruptive Advertising, and The Shelf.

Comparing Digital Marketing Agencies

These digital marketing agencies operate across diverse sectors, including Business Services, Advertising & Marketing, eCommerce, Consumer Products & Services, Healthcare, and more. Explore the sections below for an overview of Digital Marketing Agencies categorized by:

About the Author and Expert Reviewer
Chloe West is a digital marketer and freelance writer, focusing on topics surrounding social media, content, and digital marketing. She's based in Charleston, SC, and when she's not working, you'll find her reading a romance novel or watering her plants.
Camille Kennedy
Expert Reviewer
Camille is a distinguished expert in the field of Digital Marketing Agency in the USA, boasting over two decades of experience in B2C and B2B Marketing and Sales positions. Her most recent role saw her spearheading the Growth & Innovation lab at Veritas Communications, a prominent North American PR firm.