Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like The Goat Agency, House of Marketers, and LTK (formerly rewardStyle and LIKEtoKNOW.it) undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like The Goat Agency, House of Marketers, and LTK (formerly rewardStyle and LIKEtoKNOW.it):
Influencer marketing is no longer just a buzzword—it's a powerhouse strategy that's driving real results for brands, with 31% of social media users discovering new products through influencers. But finding the right agency to navigate this dynamic landscape can be challenging, especially in the UK, where the market is teeming with talent.
Whether you're aiming to tap into TikTok's explosive growth or maximize ROI on Instagram, partnering with a top influencer marketing agency is your ticket to success. In this article, we dive into the top 8 influencer marketing agencies in the UK that are turning followers into loyal customers.
Leading Influencer Marketing Agencies in the UK:
- 1. The Goat Agency
- 2. House of Marketers
- 3. LTK (formerly rewardStyle and LIKEtoKNOW.it)
- 4. NewGen (formerly Kairos Media)
- 5. Disrupt
- 6. Socially Powerful
- 7. Urban Nerds Collective
- 8. Instrumental
- Why Should You Hire an Influencer Marketing Agency?
- What Services do Influencer Marketing Agencies Offer?
- Frequently Asked Questions
1. The Goat Agency
The Goat Agency stands out as a premier choice for influencer marketing in the United Kingdom. Founded in 2015, Goat has quickly grown into a global powerhouse, recognized for its innovative approach and data-driven strategies.
Acquired by WPP in 2023 and merged with INCA, Goat offers unparalleled influencer marketing solutions, supported by a vast team across 34 markets. Their expertise spans various sectors, from fashion to automotive, making them a versatile partner for brands looking to leverage the power of social media influencers.
Comprehensive Influencer Marketing Expertise
Goat excels in delivering end-to-end influencer marketing campaigns tailored to meet the specific needs of your brand. With a database of over 100,000 vetted influencers, they have a wealth of data and insights to inform every campaign. Their approach combines the analytical with the creative, ensuring that each campaign not only reaches its target audience but also resonates on a personal level. Whether it’s growing a brand’s social presence or driving conversions, Goat’s comprehensive services include strategy development, content production, campaign management, and performance optimization, making them a one-stop shop for influencer marketing.
Proven Results Across Multiple Platforms
What sets Goat apart is their track record of success across various social media platforms, including Instagram, TikTok, YouTube, and Twitch. They’ve executed thousands of campaigns, delivering impressive results for top-tier clients like Dell, Wayfair, and Nivea. For instance, their work with ODEON saw a remarkable growth in followers from 4,000 to 100,000 on TikTok, achieving a return on ad spend (ROAS) of £14.70. This ability to consistently deliver high-impact results across different platforms highlights their capability to adapt to the unique demands of each channel while ensuring maximum ROI for their clients.
Case Study
Wayfair partnered with The Goat Agency to navigate the uncharted territory of live commerce. Facing the challenge of entering this space, Wayfair sought to leverage social personalities for hosting engaging live streams on Instagram and TikTok. The goal was to interact with viewers in real-time, showcase products, and drive purchase decisions.
Strategic Approach
The Goat Agency carefully selected 12 influencers from over 200 candidates who could bring Wayfair’s live streams to life. These influencers were chosen to host streams during key sales events, such as Way Day, and other niche product experiences.
To maximize engagement, The Goat Agency employed a week-long promotional strategy across Instagram and TikTok, both organically and through paid efforts. They also provided thorough training and brand immersion to ensure that influencers were well-prepared and connected with the products they showcased.
The campaign achieved significant success, generating 29.2 million impressions, 11.4 million video views, and 1.2 million post engagements. The live streams themselves garnered 185,000 views and over 76,000 engagements, demonstrating the effectiveness of influencer marketing in the live commerce space.
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
50+
London, New York, Singapore
Best for:
Medium and Large Brands
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
2. House of Marketers
House of Marketers is a leader in influencer marketing, particularly in the rapidly evolving TikTok space. Founded in 2020 by two industry veterans—one of whom was an early TikTok employee in Europe and the other a former leader of a major European influencer marketing agency—House of Marketers leverages unparalleled expertise to help brands achieve remarkable ROI on their TikTok campaigns. Their deep understanding of the platform, coupled with a network of over 300 brand partnerships, makes them a formidable force in the influencer marketing landscape.
Expertise in TikTok Influencer Marketing
House of Marketers excels in TikTok influencer marketing, offering a comprehensive suite of services designed to elevate brand visibility and drive conversions. They specialize in creating highly targeted campaigns that resonate with Gen Z and millennial audiences. Their process is rooted in data-driven insights, ensuring that every influencer selected aligns perfectly with the brand’s identity and objectives.
By focusing on authentic connections and leveraging the trust influencers have with their followers, House of Marketers helps brands build engaged communities and boost their digital footprint on TikTok. Their ability to create content that is both engaging and on-brand is a testament to their deep industry knowledge and creative prowess.
Tailored Campaign Management and Strategy
What sets House of Marketers apart from other UK influencer marketing agencies is their personalized approach to campaign management and strategy development. They take the time to understand each brand’s unique objectives and craft a tailored roadmap to achieve them.
From the initial research and creative strategy to influencer selection and campaign optimization, House of Marketers handles every aspect with meticulous attention to detail. Their six-step process, which includes industry trend analysis and brand-influencer matchmaking, ensures that campaigns are not only effective but also adaptable to changing market dynamics.
This strategic approach, combined with their expertise in TikTok content creation and paid ads management, makes House of Marketers a top choice for brands looking to maximize their influence and ROI in the UK market.
Case Study
House of Marketers collaborated with Endoca, a holistic wellness brand, to enhance its presence in the UK market. Endoca sought to position itself as a leading natural wellness solution for mothers, athletes, and young professionals. Recognizing House of Marketers’ expertise in influencer marketing, Endoca aimed to leverage Instagram to reach and resonate with its target audience.
Strategic Approach
House of Marketers adopted a dual-strategy approach to amplify Endoca’s reach. They utilized static Instagram posts to establish Endoca as a trustworthy brand for relaxation, recovery, and focus. In addition, they employed authentic IG Stories and Reels videos to share personal experiences, creating deep emotional connections. By collaborating with micro-influencers across three key demographics—mothers, athletes, and young professionals—they tailored messages to address specific wellness needs, ensuring the campaign’s effectiveness and relevance.
The campaign, powered by 10 on-brand Instagram and TikTok influencers, achieved a remarkable 9.5% engagement rate, showcasing significant audience interaction. This strategy successfully expanded Endoca’s market presence and elevated brand awareness within the niche wellness community in the UK.
House of Marketers
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab...
10 - 50
United Kingdom, United States, Germany, Spain, Brazil, Italy, France, Poland, Indonesia, Singapore
Best for:
Large brands and Creators
House of Marketers
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab...
3. LTK (formerly rewardStyle and LIKEtoKNOW.it)
If you’re seeking a robust influencer marketing solution in the UK, LTK stands out as a top choice. Founded in 2011, LTK has grown into a global technology platform that empowers lifestyle creators and connects them with brands to drive significant sales. With a focus on scaling influencer marketing campaigns for brands of all sizes, LTK combines proprietary sales insights with cross-channel performance data, offering a comprehensive and effective approach to influencer marketing.
Proven Performance and Extensive Reach
LTK’s impressive track record speaks volumes. The platform drives billions in annual sales for over 7,000 global retailers, making it a trusted partner for brands looking to enhance their influencer marketing efforts. The LTK Brand platform is equipped with tools and technology designed to maximize ROI and provide full-funnel performance measurement, from discovery to transaction. This makes LTK an unparalleled choice for brands seeking measurable results from their influencer marketing campaigns.
In addition to its powerful brand tools, LTK boasts a top-rated consumer-focused shopping app with millions of active shoppers. This app not only amplifies the reach of creators’ posts but also significantly boosts brand visibility, ensuring your products get in front of the right audience. Whether you’re a small DTC brand or a global retailer, LTK’s extensive reach and proven performance make it a formidable partner in influencer marketing.
Empowering Creators and Brands Alike
LTK isn’t just about helping brands; it’s also a one-stop destination for creators. The platform supports a curated community of influencers in fashion, beauty, fitness, home, and lifestyle, offering them tools to monetize their content and manage their bespoke storefronts. Through LTK Creator, influencers can efficiently manage their online presence, market their content, and drive sales across the entire social ecosystem.
For brands, LTK offers a dynamic marketplace where collaborations with creators are effortless. LTK’s Creator Commerce platform empowers influencers and provides strategic insights to both creators and brands, making it easier than ever to scale marketing efforts. With innovative tools like LTK Match AI, which selects top-performing creators based on engagement, brands can optimize their campaigns faster and more effectively.
Case Study
Urban Decay, a global beauty and cosmetic brand, partnered with LTK to leverage influencer marketing on TikTok. The brand sought to boost awareness, engagement, and positive reviews for their new Hydromaniac Tinted Glow Hydrator. To achieve this, Urban Decay enlisted LTK, known for connecting brands with top influencers, to curate a group of 18 TikTok creators.
Strategic Approach
LTK selected 18 influencers from its creator network, who collectively had 6.5 million followers, to produce short-form video tutorials showcasing the Hydromaniac Tinted Glow Hydrator. These creators emphasized authentic and relatable content, demonstrating practical uses of the product, which helped viewers visualize its benefits.
The campaign also aimed to generate product reviews, enhancing reach beyond the initial TikTok posts. By utilizing TikTok’s extended engagement potential, Urban Decay successfully expanded its audience.
The TikTok campaign generated over 6.7 million views and 470,000 engagements, achieving a 25% engagement rate. This collaboration effectively drove significant awareness and consideration for Urban Decay’s new product in the UK market.
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...
50+
US, China, Brazil, Germany, France, Australia, UK
Best for:
Enterprises and Large brands
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...
4. NewGen (formerly Kairos Media)
If you’re searching for an influencer marketing agency in the UK that stands out for its innovative approach and strong creator partnerships, NewGen is one worth considering. With a team that lives and breathes digital media, this agency brings a fresh perspective to the UK market, leveraging its experience across various sectors to create impactful campaigns.
Expertise in Influencer Strategy
NewGen strength lies in its deep understanding of influencer marketing, honed in the creator age of social media. The agency’s influencer strategy is not just about matching brands with creators; it’s about crafting campaigns that resonate with audiences and drive tangible results. Whether you’re looking to engage with a niche community or launch a global campaign, NewGen knows how to tailor its approach to fit your brand’s needs. Their roster of over 45 exclusive talent management creators is a testament to their capability in building strong, lasting relationships between brands and influencers, ensuring that your campaign isn’t just seen, but remembered.
Proven Track Record with Major Brands
One of the standout examples of NewGen work is their collaboration with Revolut, where they partnered with well-known global influencers, including The Sidemen, to make banking exciting for a digital generation. This campaign showcases the agency’s ability to think outside the box and execute strategies that engage and inspire action. NewGen doesn’t just produce content; they create experiences that connect brands with their target audience in meaningful ways. Their in-house production team further amplifies this by delivering high-quality content that is not only visually appealing but also optimized for social media platforms.
In the competitive UK market, where influencer marketing is becoming increasingly sophisticated, NewGen unique blend of strategy, creativity, and technical prowess makes them a compelling choice for brands looking to make a real impact. Their approach is not about one-size-fits-all solutions but about understanding your brand’s specific needs and delivering campaigns that achieve measurable success.
Case Study
Activision Blizzard partnered with NewGen to promote Overwatch 2: Invasion ahead of its Season 6 launch. The challenge was to boost awareness, consideration, and engagement among Gen Z gamers, particularly those interested in shooters and battle royale games. Activision Blizzard sought out NewGen due to their expertise in engaging this demographic through innovative influencer marketing strategies.
Strategic Approach
NewGen orchestrated a global influencer marketing campaign by hacking into streams of creators worldwide, creating a buzz around mysterious invasions. The campaign featured celebrity endorsement by bringing in John Cena as ‘The Enigma,’ the secretive hero warning about the invasions, which sparked widespread interest and speculation.
NewGen also integrated social-creative, content production, PR strategy, and creator activations to generate a comprehensive campaign that captured the attention of the global gaming community. This approach ensured that the campaign resonated deeply with the Gen Z audience, leveraging the full potential of the creator economy.
The campaign achieved massive success, generating over 205 million total impressions and 2.5 million engagements. It also secured an earned media value of over $10.4 million, with coverage reaching 2.26 billion UVM across various publications and over 1,400 articles created.
NewGen (formerly Kairos Media)
NewGen (formerly Kairos Media) is a social-first creative and creator agency that stands at the forefront of culture, creators and community.
1 - 10
London, LA
Best for:
Small and Medium Companies
NewGen (formerly Kairos Media)
NewGen (formerly Kairos Media) is a social-first creative and creator agency that stands at the forefront of culture, creators and community.
5. Disrupt
When it comes to influencer marketing in the UK, Disrupt stands out as a dynamic agency that combines cultural relevance with data-driven strategies. Founded in 2010 and headquartered in London, Disrupt is led by Stevie Johnson, a BAFTA-winning influencer with deep roots in the social media landscape. This agency is not just about connecting brands with influencers; it’s about crafting compelling stories that resonate with audiences and deliver measurable ROI.
Data-Driven Influencer Campaigns with a Personal Touch
Disrupt is committed to authenticity in influencer marketing, ensuring that every collaboration is meaningful and impactful. Their process begins with a comprehensive kick-off call, where your brand’s goals and timelines are mapped out. From there, Disrupt leverages its proprietary influencer search platform and industry contacts to identify the best talent for your campaign. This data-driven approach is coupled with a personal touch, as you are given the opportunity to select the influencers who align best with your brand’s vision. Disrupt manages every aspect of the campaign, from content creation to rollout, ensuring that all content is aligned with your brand’s message and objectives.
Measurable Results and Continuous Improvement
What sets Disrupt apart in the crowded UK influencer marketing space is their emphasis on performance and ROI. They track the success of campaigns in real-time, focusing on attention, action, and revenue generation. Post-campaign, Disrupt provides detailed reporting and insights, allowing you to see exactly how your investment is paying off. Their commitment to continuous improvement is evident in their feedback loop, where they not only review the results but also discuss the next steps for your brand’s ongoing success.
In a market where poorly executed influencer campaigns can fall flat, Disrupt’s meticulous approach ensures that your brand not only captures attention but also converts it into tangible results. With a proven track record working with top brands like Disney+, Huel, and Fender, Disrupt is a reliable partner for any brand looking to make a significant impact in the UK market.
Case Study
Vinted Luxe partnered with Disrupt to establish its presence in the luxury fashion resale market, a new sector for the brand. Faced with rising competition, Vinted aimed to position itself as a leading platform for high-end, second-hand fashion, leveraging Disrupt’s expertise in influencer marketing. The collaboration focused on using fashion influencers to drive awareness, engagement, and credibility for Vinted Luxe.
Strategic Approach
Disrupt developed a strategy centered around exclusive partnerships with luxury fashion influencers whose brand values aligned with Vinted Luxe. The agency secured three-month exclusive agreements to prevent competitors from leveraging these influencers.
Key tactics included training influencers on Vinted’s bespoke Item Verification Service (IVS) and creating dynamic Instagram content that linked directly to influencers’ Vinted ‘closets.’ This approach not only built trust and authority but also educated the target audience on the benefits of using Vinted Luxe for luxury reselling.
The campaign achieved significant results, generating 3.8 million organic impressions and 104,000 organic link clicks. Additionally, Vinted Luxe attracted 40,000 new users and 1,300 new listers, solidifying its position in the luxury resale market.
Disrupt
We are Disrupt. We're a UK based Social, Content and Influencer Marketing Agency. We make brands famous!
1 - 10
London
Best for:
Disrupt
We are Disrupt. We're a UK based Social, Content and Influencer Marketing Agency. We make brands famous!
6. Socially Powerful
Socially Powerful works to connect brands with leading social influencers in a range of verticals. These include sports, lifestyle, gaming, entertainment, fashion, beauty, food and tech.
Although they are London based, Socially Powerful is happy to take clients worldwide. They work with more than 5,000 global and influencers across a wide range of social media platforms – YouTube, Facebook, Instagram, Snapchat, Vine and Twitter.
They believe in telling brand stories through influencer marketing. They provide a single access point for brands to communicate with influencers who can spread brand messages.
Socially Powerful makes recommendations to brands about who they believe will be the most suitable influencers for a particular campaign. They target these to particular campaign objectives.
Of course, they are far more than just a platform where businesses can find influencers. They are also a creative agency and provide credible, engaging, original content tailor-made for influencers to use with their audiences.
Socially Powerful provides a full array of analytics to help businesses gauge the success of their influencer campaigns.
Of course, they also work with influencers to help them grow their profile. They provide talent management and even provide workshops for influencers so they can learn from the masters.
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...
50+
London, New York, Beijing
Best for:
Medium and Large Brands
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...
7. Urban Nerds Collective
Urban Nerds Collective has a somewhat unusual background for an influencer marketing agency. It grew out of London’s Urban Nerds crew who promoted quality underground parties. They were a team of youth promoting youth activities.
In 2013 this expanded into youth marketing. This gave them the opportunity to further find youth stars and promote their cultural influence.
They provide a range of services including:
- Insight led strategy
- Influencer engagement
- Content creation
- Social amplification
- Brand experience
In keeping with their origins, Urban Nerds Collective has a firm focus on promoting talented youth and amplifying youth culture. They navigate the full spectrum of cultural influence; working where trends are created and culture truly shaped.
They can claim to have collaborated with a wide range of brands including G-Shock, Heineken, BBC, Converse, Puma, Red Bull, Dr Martens and Lynx.
One of their campaigns involved the global launch of #DMsLITE, a Dr Martens product innovation. Urban Nerds devised and delivered the influencer engagement and content marketing strategy for the UK. They worked with influencers in a campaign that included product seeding, user-generated content, branded content and live music activations. The campaign resulted in a reach of 7 million and 200,000 views.
8. Instrumental
London-based Instrumental is part of the Blenheim Chalcott (BC) portfolio of businesses. They find talent that drives sales. They use their tech to save brands and marketers time and money in influencer marketing.
It grew out of a desire to find the next big music act. Many artists now post demos online rather than going to a record label. Instrumental was looking for some way of finding promising demos on social media before they simply sunk from view.
Instrumental built social API tracking capabilities, talent filters and machine learning to identify growth potential. This was the world’s first tech-driven A&R tool. Today, it is used by Warner Music to scout talent.
In 2016, Instrumental widened the capabilities of its digital scouting platform, to find non-musical talent online. It now uses it to identify emerging influencers in virtually every imaginable field.
The technology finds high potential artists and influencers across the key video platforms – YouTube, Facebook, Instagram and Twitter. It then tracks these influencers and evaluates there influence on a daily basis.
Having determined the people they consider most influential, Instrumental works with clients to build relevant campaigns. Their services include talent liaison, fee negotiations and content tracking.
They work with social talent, artists, labels and brands to maximise their social media presence. They create strategies across YouTube, Facebook, Instagram, Twitter, Musical.ly and Snapchat.
The main types of brands that Instrumental work with are:
- Consumer brands
- E-commerce
- Digital and communications agencies
- Game and app publishers
- Music labels, promoters, and publishers
- Book publishers
- Television
- YouTube networks
Why Should You Hire an Influencer Marketing Agency?
Influencer marketing is now a vital part of modern digital strategies, and partnering with an influencer marketing agency can take your brand’s efforts to the next level. Here are some key reasons to consider this approach:
Expertise and Industry Knowledge
Influencer marketing agencies are filled with professionals who have a deep understanding of the influencer landscape. They stay on top of current trends, platform algorithms, and best practices, making it easier for brands to navigate the complexities of influencer marketing. This expertise ensures that campaigns are tailored to your goals and target audience, as seen with LTK's campaign for Urban Decay, which leveraged their creator network to achieve 6.7 million views on TikTok.
Time and Cost Efficiency
Running influencer campaigns in-house can be time-consuming. Agencies streamline the process by tapping into their established networks, saving you from the hassle of cold outreach and negotiations. This allows your team to focus on other strategic initiatives while the agency handles everything from contracts to payments. For example, The Goat Agency efficiently managed a campaign for Dell’s XPS line, resulting in 11 million impressions and a 9.25% engagement rate.
Enhanced ROI
Influencer marketing has been shown to deliver a higher return on investment compared to traditional marketing channels. Agencies help boost ROI by selecting the right influencers and crafting content that truly resonates with audiences. House of Marketers, for instance, delivered significant brand recognition for clients like Red Bull and Paris Saint-Germain by expertly matching them with high-performing TikTok influencers.
Authenticity and Trust
Influencers have built strong relationships with their followers, making their endorsements more powerful than standard ads. Agencies help match your brand with influencers who share your values, ensuring that the messaging feels authentic and relatable. This builds trust with potential customers and strengthens your brand’s credibility. Disrupt, for example, used their #AlizeArmy network to align the Alize brand with culturally relevant influencers, enhancing the brand’s authenticity.
Comprehensive Campaign Management
A good influencer marketing agency handles every aspect of your campaign—from influencer selection and content creation to performance tracking. This ensures your campaigns are well-executed and measurable, giving you the data you need to make informed decisions for future efforts. NewGen exemplifies this by offering end-to-end project management, ensuring campaigns are aligned with KPIs and executed flawlessly.
Access to Valuable Insights
Agencies offer access to analytics that provide deep insights into your campaign’s performance, audience engagement, and overall effectiveness. These insights are crucial for refining your strategies and maximizing the impact of future campaigns, something that’s challenging to achieve on your own. Socially Powerful, for instance, uses comprehensive analytics to help brands understand and optimize the success of their influencer campaigns across various social platforms.
What Services do Influencer Marketing Agencies Offer?
Influencer marketing agencies provide a variety of services to help brands connect with their target audiences through influencers. Below are some notable agencies and their offerings:
End-to-End Campaign Management
Agencies like The Goat Agency and NewGen excel in managing influencer marketing campaigns from start to finish. Their services include:
- Influencer Identification: Finding and vetting suitable influencers based on the brand's goals and target audience.
- Campaign Execution: Overseeing the entire campaign process, ensuring that all elements align with the brand's messaging and objectives.
- Reporting: Providing detailed analytics on campaign performance, including engagement rates and ROI. For instance, The Goat Agency utilizes extensive data analytics to curate campaigns that resonate with audiences, ensuring a holistic approach to influencer marketing.
Platform-Specific Expertise
Some agencies specialize in specific platforms to maximize effectiveness. For example:
- House of Marketers focuses on TikTok, leveraging its expertise to create engaging content and manage TikTok ads. They work with both high-profile creators and micro-influencers to enhance brand visibility on the platform.
- Socially Powerful operates across various platforms, including YouTube, Instagram, and TikTok, connecting brands with top influencers in diverse verticals such as fashion, beauty, and gaming.
Niche and Inclusive Marketing
Agencies like Urban Nerds Collective and Disrupt emphasize niche and inclusive marketing strategies:
- Urban Nerds Collective promotes youth culture and engages with influencers who resonate with younger audiences. They focus on creating culturally relevant campaigns that amplify youth voices, such as their work with Dr. Martens, which included product seeding and live music activations.
- Disrupt targets the millennial demographic through innovative content creation and influencer partnerships, emphasizing youth culture in their campaigns. They have a strong focus on aligning brands with culturally relevant influencers to drive engagement.
Conclusion
There are many talented influencer agencies in the UK. Perhaps in keeping with the young nature of the industry, quite a few of the agencies stress their youth. Indeed, several of them refer to themselves as youth marketing agencies.
There are many influential Brits operating blogs, vlogs, and high-powered social media accounts across the full spectrum of social media channels. It should be no surprise that influencer agencies have sprung up to help these people earn extra income and find products that their target audiences will love.
Brands operating in the UK have no shortage of choice when it comes to finding an influencer agency to meet their needs, make the process of working with influencers easy and make a perfect match for the brands and their clientele.
Frequently Asked Questions
Comparing Digital Marketing Agencies in The UK
These agencies operate across diverse sectors, such as Business Services, Advertising & Marketing, eCommerce, Consumer Products & Services, and Healthcare, among others. Explore the sections below for an overview of Digital Marketing Agencies in the UK categorized by:
- Top London Marketing Agencies Elevating Brands to New Heights
- Top Social Media Marketing Agencies in the UK
- Top 19 Influencer Marketing Agencies in London
- Top 23 Digital Marketing Agencies in the UK for Next Level Results
- Top 13 PR Agencies in the UK
- Top 8 SEO Agency Services in London for Guaranteed Success
- Top 12 Women-owned Branding Agencies in North America & UK
- Top Digital Marketing Agencies in the UK to Work With in 2024
How much does it cost to hire an influencer marketing agency?
It costs around $1,000 to $18,000 per month to hire an influencer marketing agency. Each agency has their own fee and pricing structure. Pricing will almost always include creating an influencer marketing strategy.
What are influencer marketing agencies?
Influencer marketing agencies help build partnerships between brands and influencers and content creators. This helps brands better expose their audiences to their products and services. Influencer marketing agencies help build strategies and find the right influencers.
How to find influencers in the UK?
To find influencers in the UK, start by using influencer marketing platforms like Disrupt or House of Marketers that specialize in connecting brands with UK-based talent. You can also search through social media using relevant hashtags or explore industry-specific directories to identify influencers who align with your brand's niche.
Are there any UK-based agencies specializing in TikTok influencer marketing?
Yes, several UK-based agencies specialize in TikTok influencer marketing, including Fanbytes, The Goat Agency, and Disrupt. These agencies focus on creating viral TikTok campaigns by connecting brands with relevant influencers and leveraging the platform's unique content style to maximize engagement and reach.
