20 LinkedIn Posting Tools to Save Your Business Time

Best for: Mid to large-sized businesses

Brandwatch is a social media listening, publishing, advertising, measurement, and customer data management platform. It comes in two versions: 

Best for: SMMs, corporate marketing teams, and digital agencies

Sendible offers four plans, ranging from the $29/mo Creator plan, for one user with up to six social profiles, to the $399/mo Expansion pack for 15 users with 105 profiles. It caters to multiple social networks and platforms, including LinkedIn.

Sendible focuses on what they call Services. Services are like channels or profiles that you create within your Sendible account. Services allow you to select which features you need from a social platform. In the case of LinkedIn, you can schedule posts to LinkedIn profiles and Company Pages, respond to comments, and analyze your content performance.

Best for: Medium to large businesses

Primarily an employee communications platform, Haiilo is designed to help businesses empower their workforce and build a strong company culture. However, it also has powerful tools for running marketing campaigns.

Haiilo taps the network of your employees to increase organic reach. It transforms your employees into brand ambassadors to augment marketing campaigns and boost the reach of your social media postings. Through gamification, Haiilo creates exciting experiences for users as they share company updates, industry news, product launches, job listings, and marketing campaigns on LinkedIn and other social networks. They are also able to see how they fare compared to their peers when it comes to driving engagement and traffic.

Best for: Agencies, freelancers, startups, nonprofit organizations, influencers, and individuals

Loomly offers multiple plans to meet its users’ needs, starting from the Base plan, with two users and ten social accounts (LinkedIn is one of many options). At the other extreme, the Enterprise plan lets you use more than 27 users and 51+ social accounts.

One difference with Loomly is that it allows you to schedule and publish posts directly within Loomly or through Buffer. However, the Buffer integration is limited, and links to LinkedIn posts are removed.

Calendar workflows are an integral part of Loomly. It has different recommended workflows, depending on whether you have team collaboration and the need for approvals. 

Best for: Mid-sized agencies, mid-sized businesses, and enterprise brands

Agorapulse is a fully featured social media management program. An important feature is a unified inbox. The inbox shows your comments, ad comments, mentions, conversations, and reviews relating to each of your social accounts. You can set rules that automatically clean up and organize each account’s inbox. 

Agorapulse provides a variety of ways to publish content. Its Publishing tab takes you to a calendar that shows the social messages you have scheduled, queued, published, sent for approval, have been assigned to you, or failed this month (or another period of your choice). You can schedule a post simply by clicking on a time slot.

Best for: Small, Medium, and Large Businesses

Hootsuite is built around Streams. You have a page (Board) for each of your social accounts, and within each Board, you have a series of columns. Each column is a Stream. You can use these streams in multiple ways, and they effectively replace your social account apps for daily usage. For example, LinkedIn default streams include “My posts and mentions,” “My industry,” and “Browse all streams.” “My posts and mentions” and “My industry” streams show your posts or search streams based on keywords and hashtags in your industry. With “Browse all streams,” you can build streams of your own. 

You also have a unified inbox, showing all your incoming messages across your accounts.

Best for: Franchise and multi-location brands, direct sales organizations, marketing agencies, small business owners, and marketers

PromoRepublic’s point of difference is its design focus. You can design beautiful posts without leaving the app as it incorporates graphics software. You can use it to schedule and share posts with all the major social networks, including LinkedIn.

You can set a posting schedule for different types of posts. PromoRepublic suggests a suitable posting schedule for each social network, but you can easily modify this. It includes a central calendar that shows your content (both past and planned) for a specific day, week, or month. 

Best for: Small & Medium Businesses

e-clincher offers 24/7 live support, even at its lowest-tiered subscription, making it one of the few companies available all day for their customers.

The platform features a modern and clean interface, despite its retro name. Set-up is straightforward. Once you’ve got your profiles set up, you can start using the many features e-clincher has to offer.

Best for: Professional marketers, marketing teams, and marketing agencies

CoSchedule caters to businesses of all sizes but particularly focuses on organizations that run a blog. It offers an Editorial Calendar for solopreneurs, bloggers, startups, and small businesses, which is a cut-down version of their full product. Larger businesses can subscribe to CoSchedule’s Marketing Suite, which includes four components: Content Organizer, Work Organizer, Social Organizer, and Asset Organizer.

The central focus of both products is content marketing. You can place any content item into a centralized marketing calendar, including all of the content creation, related social messages, email promotion, and even overall To-Do tasks.

Best for: Brands and organizations of all sizes

Sprout Social is a professional social media management platform that targets larger organizations with more heavy-duty needs. It includes a Smart Inbox that collects all your social messages, either combining them into a unified feed or keeping them separate, depending on your preference. You can select the types of messages you want to show here.

Its LinkedIn integration includes publishing, response management, and productivity tools and analytics. You can easily share posts, engage with followers, and measure performance.

Best for: Businesses of all sizes

Technically, this platform is just Edgar. When you come to use it, you “Meet Edgar,” hence the website name.

Edgar has just one plan that allows you to connect to 25 social profiles. It’s excellent for businesses wanting to concentrate on queuing and delivering content, although it lacks some more specialist capabilities, such as social listening, in-app inbox, and recommendations for the best publication time on LinkedIn based on your audience behavior.

You schedule different categories of posts across your social networks. Although there are default categories, you can add to or adapt these categories to fit the way you run your social accounts.

Best for: Social media users

Socialoomph provides excellent scheduling and queuing power, although it comes with a less user-friendly interface than much of the competition. You need to create a customized LinkedIn application if you want to join your LinkedIn accounts. This is not quite as daunting as it sounds, but still much more complex than most other platforms. Facebook can also be challenging to connect. However, although it can be challenging to add some of your social accounts, you have wide-ranging capabilities once connected. Techies will love Socialoomph.

One of Socialoomph’s great strengths is its queueing system. You can automatically fill up “never-go-dry” queues for each social account. 

Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses

Buffer has changed their offering over the last year. They have sunset their separate engagement tool, Buffer Reply, which targeted enterprises, recognizing that their primary focus is on small and medium-sized businesses. They have also simplified their pricing, with just two plans, Free and Essentials, with an add-on Team Pack for those wanting to collaborate with their team in one place and save time reporting.

Best for: Digital marketing agencies and SMBs

Social Pilot targets a broad audience, with pricing options aimed at everything from small businesses to large enterprises. It has four plans, but the features are similar at all levels, with differing numbers of permissible users, social media accounts, and RSS feeds. Their Social Inbox is not available in the lowest level Professional plan, however.

Best for: Small brands

SocialPubli is an influencer marketplace with a diverse pool of influencers and a dynamic suite of tools for marketing. With a wide reach on Facebook, Instagram, Twitter, YouTube, and LinkedIn, SocialPubli empowers your business to connect with audiences across the most popular social networks.

On LinkedIn, SocialPubli focuses on developing campaigns for the B2B space. Its roster of micro-influencers, ambassadors, business experts, and media personalities are all primed to connect your brand with the right audience on the platform.

Best for: B2B organizations

Designed to turn social data into pipeline growth, Oktopost is a platform for revenue-focused professionals and business owners. With Oktopost, you can harness the full potential of social media to elevate your content visibility, curate captivating customer experiences, and directly link social engagement to revenue growth.

Through Oktopost, you can seamlessly strategize and time your social posts with an intuitive publishing calendar. Measure the true ROI of your social efforts and access actionable metrics with social business intelligence. Stay on top of every social conversation that impacts your brand, engage with prospects and customers, and uncover industry trends with social intelligence.

Best for: Mid-size to large businesses, brands, and agencies

Kontentino is a social media tool designed to streamline collaboration and enhance the efficiency of creating, approving, and publishing content. This intuitive platform offers a range of useful features, including a drag-and-drop calendar, live post previews, one-click time savers, and client approvals.

With Kontentino, you can effortlessly plan and publish content across various platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google Business. Its performance-driven tools simplify content management, social media scheduling, and approvals.

Best for: Small to mid-size businesses

A comprehensive social media management tool, Zoho Social helps businesses streamline their social marketing efforts. Use this tool to amplify your presence on Facebook, Instagram, LinkedIn, and other major platforms.

What sets Zoho Social apart are its intuitive features and powerful scheduling tools. It features a flexible scheduling system with advanced predictive capabilities that can connect with your audience at the most optimal times. An intuitive content calendar helps you visualize your pipeline and create a steady flow of engaging posts that captivate your audience.