Top 18 Social Media Automation Tools To Boost Engagement

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From creating new posts to monitoring comments– managing social media involves a lot of time-consuming tasks. This can become a headache when you have so many other obligations to fulfill in operating and growing the business. Fortunately, you can address this major challenge with the help of social media automation tools. 

Social media automation tools allow you to automate mundane and repetitive social media tasks, leaving you free to focus on other projects and processes that require your attention. In this post, we provide you with 18 social media automation tools you should consider using for your business.

Summary
Platform:
Best For:
Pricing:
Mid to Large-sized Businesses
On request
Brands and Agencies of All Sizes
From $199
Literally everyone: Creators, Brands, Agencies, Marketing teams and solo freelancers, Franchises
From $32
Businesses of all sizes and agencies
From $25
Brands and Agencies of all sizes
From $79
Mid-sized agencies, mid-sized businesses and some enterprise brands.
From $49


Top Social Media Automation Tools:

Top
social media automation tools
2024

1. Brandwatch Social Media Management

Brandwatch Social Media Management

Price: On request 

Best for: Automating social listening for keywords and trends 

As one of the premier tools in the market, Brandwatch offers a robust suite of features designed to elevate your social media presence. The core strength of Brandwatch lies in its ability to unify multiple aspects of social media automation, allowing businesses to seamlessly discover, share, and distribute content across various channels. 

Its unified content calendar stands out, streamlining the process of drafting, scheduling, and publishing posts across multiple platforms. This ensures that brands remain consistent and relevant in their messaging, catering to a global audience. Furthermore, its centralized content library promotes cohesive collaboration, allowing teams to share assets effectively, further reducing redundancy. 

But where Brandwatch truly distinguishes itself is in the realm of customer engagement. The platform aggregates all customer interactions – mentions, tweets, direct messages, and story reactions – into a singular inbox. This, combined with automated messaging and ticket assignment features, ensures that brands can respond to their audience swiftly and effectively. 

The platform’s detailed reporting and data capabilities ensure that brands can harness actionable insights. With customizable dashboards, aggregated social metrics, and insightful customer demographics, businesses can refine their strategies for maximum impact. 

Perhaps the pinnacle of Brandwatch’s offering is its unmatched real-time consumer listening. Brands can monitor their reputation, industry trends, and competitors across a staggering 100 million online sources. Moreover, automated alerts ensure that businesses are always prepared, especially when their brand garners significant attention. 

Key Features: 

  • Consumer Intelligence 
  • Social Listening  
  • Content Calendar and Post Pool 
  • Engage Module for Comments 
  • Multi-Account Management 
Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price on request
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Mid to Large-sized Businesses
Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
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2. Sprout Social

Sprout Social

Price: Starts at $249/mo.

Best for: Overall social media automation

One of the most comprehensive social media management platforms in the market, Sprout Social comes with robust features for publishing, engagement, analytics, and listening. Essentially, it covers every aspect of your social media management with the ability to scale your engagement using automation. This includes Sprout Queue, which automatically publishes your posts at preset times or at times when your audience is most active.

Sprout Social’s ViralPost automatically optimizes send times by analyzing your audience and their engagement patterns over time. This ensures that you deliver the content at a time when it can generate the biggest impact. Sprout also provides automated reply suggestions to your Twitter messages so you can significantly reduce response times. Moreover, you can automatically send out surveys after your customer interactions so you can enhance your customer care efforts. 

Key Features:

  • Smart Inbox Automation 
  • Social Task Categorization 
  • Post Scheduling 
  • Social Listening Module 
  • Chatbot Automation 
Sprout Social
5 out of 5 stars
One of the most recognized names in social media management shows why it’s been so successful, with a platform that changes the game for social media managers.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
5.0
Support
5.0
Overall Score
5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Reporting/Analytics
Social Media Monitoring
Price starting at:$199
Pros and Cons
Highly flexible and customizable calendar keeps users organized
AI assisted social listening casts a wide net while keeping results useful/relevant
Inbox features take social comms to new levels of efficiency
Deeply holistic reporting
Getting the most out of the platform requires a lot of upfront setup and organization
You need to use the platform awhile to understand what you should have set up first
Best for: Brands and Agencies of All Sizes
Sprout Social
5 out of 5 stars
One of the most recognized names in social media management shows why it’s been so successful, with a platform that changes the game for social media managers.
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3. Loomly

Loomly

Price: Starts at $26/mo.

Best for: Automating post optimization for paid and organic social media content

Loomly is a sophisticated social media automation tool designed to streamline content scheduling for platforms like Facebook, Instagram, TikTok, Twitter, Pinterest, and LinkedIn. The intuitive interface is accentuated with features like live post optimization recommendations and innovative social media content research. Users can also preview posts, oversee approval workflows, and engage with comments and messages from one central dashboard. 

For those managing multiple accounts, Loomly offers the convenience of distinct calendars. One of its unique features is its ability to pull post ideas from RSS feeds, positioning them as draft posts for easy customization. The platform offers insights on optimizing posts concerning dimensions, text length, and optimal posting times. 

Promoting collaboration, Loomly enables team or client calendar access through email invitations, simplifying the review process before publishing. Beyond organic post management, Loomly also offers post promotion tools, where users can refine audience targeting, set a promotion budget, and even establish specific restrictions like age or geographical constraints. 

Providing actionable insights, Loomly delivers metrics on audience engagement, including clicks, locations, and interaction trends. 

Key Features:

  • Manageable Social Media Calendars From the Central Dashboard 
  • Optimize Organic and Paid Content via SEO and Researched Post Ideas 
  • Automated Posting 
  • Collaboration 
  • Essential Metrics
Loomly
4.8 out of 5 stars
One of the social media management platforms we’ve seen is also the easiest to use and designed to meet any sized marketing need.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
5.0
Reporting
4.5
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$32
Pros and Cons
Post creation process leaves nothing to chance: every aspect is well thought out
Multiple social calendars eliminate confusion/accidental postings
Workflow templates are suitable for large teams and one-person operations
Reporting could use more audience insights
Best for: Literally everyone: Creators, Brands, Agencies, Marketing teams and solo freelancers, Franchises
Loomly
4.8 out of 5 stars
One of the social media management platforms we’ve seen is also the easiest to use and designed to meet any sized marketing need.
Visit Website View Profile

4. Sendible

Sendible

Price: Starts at $29/mo.
Best for: Automating social media monitoring

Sendible is another comprehensive social media management platform that allows you to automate many of your publishing and marketing activities. It provides you with a single dashboard to monitor all your social media messages and take necessary action such as assigning certain team members to follow up. This allows for seamless delegation, which then contributes to effective social media management.

With Sendible, you can monitor what people are saying about your brand or its products across social media. It also provides automatic sentiment analysis so you can easily identify mentions that need immediate attention. This means you can quickly resolve issues before they escalate and turn into bigger reputational risks. Plus, it helps you save time since you don’t have to manually go through all those mentions to find ones that you need to focus on.

Key Features: 

  • Direct scheduling 
  • Content customisation 
  • Collaboration with clients 
  • Reports & trends 
  • Audience engagement 
Sendible
4.8 out of 5 stars
Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
5.0
Reporting
4.9
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Price starting at:$25
Pros and Cons
Excellent social scheduling features
Smart queues ensure you always have evergreen content to share
Centralized social engagement platform
Canva and other useful integrations
Value for money
Pricing tiers can be confusing
Best for: Businesses of all sizes and agencies
Sendible
4.8 out of 5 stars
Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.
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5. Brand24

Brand24

Price: Starts at $79/mo.

Best for: Automating social media monitoring

Brand24 is one of the best social media monitoring platforms in the market, allowing you to keep track of brand mentions across a number of online channels. It also comes with automated sentiment analysis that automatically detects whether a specific mention has positive, negative, or neutral sentiment attached to it. This helps you manage your online reputation more seamlessly as you get instant notifications for negative mentions so you can deal with them appropriately. 

The platform automatically calculates the authority index for every participant in a discussion so you can measure the impact that specific participants may have on conversations about your brand. This allows you to make strategic influencer partnerships to help you take your brand reputation to another level. You can also turn your data into automated reports and export them to show to relevant stakeholders or use outside of the platform. 

Key Features: 

  • Social Media Monitoring 
  • Brand Reputation Protection 
  • Sentiment Analysis 
  • Advanced Keyword Search 
  • Comparison Tool 
Brand24
4.9 out of 5 stars
One of the industry’s leading social media monitoring tools is now simply a media monitoring tool, going beyond social to give brands a holistic view of their online presence and the conversations happening about them.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.8
Reporting
5.0
Overall Score
4.9
Features & Pricing
Sentiment Analysis
AI Reports
Discussion Leaders
Topic Analysis
Engagement Tracking
Trending Hashtags
Most-shareable Links
Finding Influencers
Presence Score
Source Analysis
Mentions Volume
Reach Tracking
Most active sites/profile
Context of discussion
Advertising value equivalency
White-labelled reports
Storm Alerts
Push Notifications
Price starting at:$79
Pros and Cons
Goes beyond basic social listening to pull mentions from over 25 million online sources
Well designed mechanism for browsing—and acting on—each mention, ensures nothing gets lost
AI adds context and nuance to what would otherwise be a mess of raw data
Platform can overwhelm you with data, making it hard to get oriented
Navigation is not always intuitive
Best for: Brands and Agencies of all sizes
Brand24
4.9 out of 5 stars
One of the industry’s leading social media monitoring tools is now simply a media monitoring tool, going beyond social to give brands a holistic view of their online presence and the conversations happening about them.
Visit Website View Profile

6. Agorapulse

Agorapulse

Price: Paid plans start at $49 per user per month.

Best for: Automating social media management 

A leading social media management platform, Agorapulse offers features that allows you to automate significant portions of your social media management activities. With any of the paid plans, the platform lets you schedule an unlimited number of social posts in a unified calendar. This means the posts will automatically go out at a predetermined time so you can reach your audience when they’re most likely to engage with the content.

Agorapulse makes it easy to monitor conversations around your business with an advanced social inbox. This is a priority inbox where you can apply advanced filtering based on data, labels, item type, and more. The automated inbox assistant allows you to set up rules that will get your inbox to automatically complete actions such as assigning, hiding, labeling, and deleting messages.

Key Features: 

  • Advanced Inbox & Filtering 
  • Social Listening & Searches 
  • Multi-Network Publishing 
  • Bulk Publish & Content Queuing 
  • Comprehensive ROI Analytics 
Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Keyword Filtering
Multi-Account Management
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Competitive Analysis
Scheduling
Social Media Calendar
Social Media Management
Team Workflow & Collaboration
Social Media Listening
Price starting at:$49
Pros and Cons
Easy social media management
Simple platform
Makes it easy not to double reply etc
Lack of post editing features
Limited third party integrations
Engagement platform can be difficult to use
Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Visit Website View Profile

7. PromoRepublic

PromoRepublic

Price: Starts at $59/mo.

Best for: Automating social media post creation and design

PromoRepublic is a social media management platform with an emphasis on design. You can easily create beautiful posts without having to leave the app and bog down your laptop with other software. PromoRepublic has a library of over 100,000 posts and visual templates that fit different social media channels. It works like the design tool, Canva, but with added metrics and AI-driven scheduling capacity.

PromoRepublic has a centralized calendar where you can customize what is shown, from past and planned posts, to daily, weekly, or monthly sets. Crafting posts is convenient, thanks to its rich design assets and recommended templates. You have articles, quotes, contests, Facebook Ads, and holiday-themed content ready for customization. 

Social media staff won’t be overwhelmed with updating multiple channels. PromoRepublic allows you to separate content across different workspaces. You and your team can organize proper auditing and approval for each post so that all social media content is cohesive and meaningful.

Key Features:

  • Graphics Editor
  • Thousands of Social Media Templates
  • Automated Posting
  • Discover Content
  • Improve Collaboration
  • Analytics and Reports

8. NapoleonCat

NapoleonCat

Price: Starts at $27/month on an annual billing cycle. 

Best for: Automating social media moderation

NapoleonCat is one of the most cost-effective yet comprehensive social media management platforms. It comes with robust automation features that will help you save time on social customer service, social sales, collaboration, ad moderation, scheduling and publishing, and analytics. You can use automated moderation to set up replies for generic and common customer queries and apply them to your paid and organic posts.

The platform’s automation solution automatically hides comments containing links and deletes spam or inappropriate comments. As such, you don’t have to set up an entire team to moderate your ads and social media posts. NapoleonCat also lets you automate repetitive tasks and schedule your posts to go out at specified times. It even allows you to set up automatic report delivery so you can seamlessly showcase your results to the right stakeholders. 

Key Features: 

  • Social Inbox & Engagement 
  • Publishing & Scheduling 
  • Analytics & Reporting 
  • Automated Moderation 
  • Competitor Monitoring 
NapoleonCat
4.6 out of 5 stars
This social media management tool is created specifically for social media managers, agencies, marketers and creators looking to harness the power of engagement. The platform supports Facebook, Instagram, Twitter, LinkedIn, YouTube and Google My Business.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.8
Reporting
4.9
Overall Score
4.6
Features & Pricing
Automated Publishing
Analytics/Reporting
Content Calendar
Facebook Ads Moderation
Competitor Tracking
Moderator Activity Reports
Sentiment Mapping
Language Translation
Social Inbox
Price starting at:$27
Pros and Cons
Publishing and scheduling to social media
In-depth analytics on social profiles
Social inbox that consolidates messages
Multi-hashtag searches
Confusing billing options
Glitchy interface
Difficult-to-use interface
Best for: Small businesses, e-commerce, agencies, marketers, digital influencers
NapoleonCat
4.6 out of 5 stars
This social media management tool is created specifically for social media managers, agencies, marketers and creators looking to harness the power of engagement. The platform supports Facebook, Instagram, Twitter, LinkedIn, YouTube and Google My Business.
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9. Buffer

Buffer

Price: Starts at $6/mo. per channel

Best for: Automating social media management

Buffer offers plenty of features to help with social media management, allowing you to plan, coordinate, and publish your posts seamlessly. You can schedule your posts to automatically go out at a specified time or you can plan ahead to get notified when it’s time to publish. For Instagram, Buffer even lets you create and schedule the first comment for each post, which will automatically get published when the post goes live.

Buffer also simplifies your engagement and management efforts significantly. The platform’s machine learning will automatically detect whether a post has questions, comments about a purchase, or even negative sentiment so you’ll know what to prioritize. It even provides you with automated suggestions for the best time to post, best type of post, and best posting frequency so you can optimize your social media content strategy

Key Featues: 

  • Automated Publishing 
  • Post Scheduling 
  • Multi-Account Management 
  • Queue and Pinned Posts 
Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.5
Overall Score
4.4
Features & Pricing
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$5
Pros and Cons
Simple cross-posting
Straightforward calendar view
Integrates with almost every social platform
Buffer Analyze may be too basic for some
Buffer may glitch with Instagram
Arbitrary character limits for Facebook, Twitter
Pay-as-you-go packaging
Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses
Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.

10. Meet Edgar

Meet Edgar

Price: Starts at $29.99/mo.

Best for: Automating your social media content strategy

MeetEdgar is a social media automation tool with a focus on content strategy and publishing. The platform offers a social media calendar that automatically curates fresh content for your feed every day. It pulls from a pre-curated content library to deliver an endless flow of posts and keep your audience engaged with a consistent publishing schedule.

Using this platform, you can also automatically repurpose your content, so you don’t always have to spend hours brainstorming new content ideas. MeetEdgar lets you give your evergreen posts a second life by automatically republishing them according to your chosen time slots. This is particularly effective since you get to keep all the posts you’ve created in the past so you can reuse them any time you run out of ideas.

Key Features: 

  • Automated Publishing 
  • Content Recycling 
  • Bulk Content Import 
  • RSS Feed Integration 
  • Category-based Scheduling
Meet Edgar
4.4 out of 5 stars
This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.4
Support
4.6
Overall Score
4.4
Features & Pricing
Automated Publishing
Contact Management
Multi-Account Management
Post Scheduling
Multi-User Collaboration
Price starting at:$24.91
Pros and Cons
Easy post recycling options
"Best time to publish" feature
Expensive price points
User interface can be difficult to use
Lack of platform integration
Best for: Businesses of all sizes
Meet Edgar
4.4 out of 5 stars
This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.

11. CoSchedule

CoSchedule

Price: Starts at $29/user/mo.

Best for: Automating social media publishing

CoSchedule is an all-in-one marketing calendar that allows you to organize all your projects and marketing tasks in one place. This goes beyond just social media and makes it easy to get a comprehensive view of all your marketing activities across different channels. Its automation capabilities are largely focused on organization and publishing, which allows you to save time and streamline your social media publishing efforts.

With CoSchedule, you can spend less time coordinating by setting up recurring tasks or events at your preferred frequency, so they automatically show up on your calendar. You can upload and schedule 365 social media posts in one go, which saves you heaps of time in planning your publishing calendar. The platform’s ReQueue feature continuously publishes your top-performing content and even lets you automate recurring social promotions.

Key Features: 

  • Automated Publishing 
  • Drag-and-Drop Calendars 
  • ReQueue Repromotion 
  • Social Campaign Templates 
  • Content Centralization
CoSchedule
4.4 out of 5 stars
Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.2
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$19
Pros and Cons
Centralized dashboard and calendar
Easy collaboration for teams and clients
Project management tools
Multiple features
Noncompetitive pricing
Not enough customization options
Slow loading
Best for: Professional marketers, marketing teams, and marketing agencies
CoSchedule
4.4 out of 5 stars
Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.

12. Zoho Social

Zoho Social

Price: Starts at $16,43/mo.

Best for: Automating social media reporting

Zoho Social is a comprehensive platform to help you with managing the publishing, monitoring, and analytics aspect of your social media efforts. You can create a publishing calendar and schedule your posts to automatically go out at certain times. The platform also offers SmartQ predictions, which will automatically send out your posts at a time when your audience is most active.

Additionally, you can even create collaboration workflows that will allow you to seamlessly create content drafts and have them approved by the right people. Zoho Social boasts powerful analytics and reporting features. It allows you to set up your social media reports to automatically be delivered at specified intervals, so you don’t always have to remember to generate them.

Key Features: 

  • Automated Publishing 
  • Multiple Scheduling
  • Monitoring
  • Analytics
  • Collaborations

13. SocialBee

SocialBee

Price: Starts at $29/mo.

Best for: Automating social media publishing

SocialBee is another useful automation tool for your social media publishing strategy. It uses the RSS functionality to automatically create social media content when there’s a new blog post. This means you don’t always have to manually pick out articles you want to share with your audience. You can even organize your posts into categories and set them to post alternatively, which allows you to diversify your feed and keep your audience engaged.

With SocialBee, you can schedule time-sensitive content to be published, expired, and automatically removed from your calendar at a specific time. You can also set up recurring posts to maintain a consistent publishing schedule. In addition, the platform’s analytics function automatically detects your top-performing content, which makes it easy to assess what’s working with your audience so you can use it to optimize your content strategy.

Key Features: 

  • Schedule posts ahead 
  • Automatic content sharing 
  • AI content generation 
  • Content recycling 
  • Auto-generate hashtags 

14. SocialPilot

SocialPilot

Price: Starts at $30/mo.

Best for: Automating social media publishing

SocialPilot is a comprehensive social media marketing platform that comes with robust publishing tools. The platform allows you to create customized posts and schedule them across all the major social media platforms. This includes Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and TikTok. It even lets you bulk schedule up to 500 posts in one go, which significantly saves you time. 

With SocialPilot, you can put your publishing strategy on autopilot by scheduling your posts for times when your audience is most active and, therefore, more likely to engage with your content. You can also set up recurring posts about events and announcements to go out at varying intervals for optimal visibility. In addition, SocialPilot automatically shares posts from your RSS feeds to help you maintain a consistent publishing schedule and effectively engage your audience. 

Key Features:

  • Automated post schedule 
  • Canva integration 
  • Bulk Schedule tool 
  • Content curation feature 
  • Automated Publishing 
SocialPilot
4.5 out of 5 stars
SocialPilot centralizes your social media management to help improve efficiency. The tool features an automated post schedule, easy integration with Canva, marketing tools, and other unique features to propel your social strategy.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.1
Ease of Use
4.7
Support
4.7
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Content Management
Conversion Tracking
Multi-Account Management
Post Scheduling
Price starting at:$25.50
Pros and Cons
Excellent value for money
Canva integration makes creating beautiful posts simple
Easy-to-navigate dashboard
No automated TikTok posting
Lacks advanced features that would attract large businesses and enterprises
Doesn’t offer a lot of third-party apps or integrations
Best for: Digital marketing agencies and SMBs
SocialPilot
4.5 out of 5 stars
SocialPilot centralizes your social media management to help improve efficiency. The tool features an automated post schedule, easy integration with Canva, marketing tools, and other unique features to propel your social strategy.
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15. Missinglettr

Missinglettr

Price: Starts at $9/mo.

Best for: Automating social media marketing

Missinglettr is a comprehensive social media marketing platform that comes with automation capabilities for different aspects of your marketing strategy. One of the biggest highlights of this platform is the automated drip campaign builder, which will automatically detect your posts across different platforms and add it to your library to be dripped out over time. This enables you to promote massive amounts of content and ensure that you have a consistent stream of posts to engage your audience.

Missinglettr also automatically discovers popular content that you can share with your audience. This allows you to keep engaging your audience even when you’ve run out of content ideas. Plus, you can use the Automatic Repost feature to detect your best performing content and automatically repost them at the best time. It even offers automated suggestions on the ideal posting time and the best channels for your brand so you can enhance your social media marketing strategy accordingly.

Key Features: 

  • Automated Social Media Posts 
  • Drip Campaigns Automation 
  • Done-For-You Content Curation 
  • Robust Analytics Automation 
  • Unified Social Media Dashboard 

16. Hootsuite

Hootsuite

Price: Starts at $99/mo.

Best for: Automating social media marketing

Hootsuite is a leading social media marketing platform that comes with comprehensive features for publishing, engagement, monitoring, analysis, and even advertising. This makes it one of the best platforms for automating your social media marketing efforts. In addition to scheduling your posts to go out automatically, the platform also recommends the best time to post across all major social networks. 

You can also integrate the platform with Proofpoint, which will automatically screen and analyze your posts to maintain compliance. Plus, you can create and save replies to common customer questions and the platform will automatically suggest the best saved reply to use for each interaction. Hootsuite even lets you build chatbots to save time by automating certain aspects of your customer interactions.

Key Features: 

  • Automated Publishing 
  • Content Scheduler 
  • Bulk Schedule (up to 350 posts) 
  • AI-assisted Reply Suggestions 
  • Engagement Monitoring 
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.3
Overall Score
4.6
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$99
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
No demo- or psychographic data for the audience
Best for: Small, Medium, and Large Businesses
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
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17. IFTTT

IFTTT

    Price: Starts at $2.50/mo. 

    Best for: Inter-app Social Media Automation 

    IFTTT, an acronym for “If This, Then That,” emerges as a unique automation tool that connects disparate online services, creating seamless interactions between them. Essentially, IFTTT builds bridges between unrelated platforms, automating actions based on specific triggers. For instance, liking an image on Instagram can, through IFTTT, result in the image being saved to Dropbox. 

    Central to IFTTT’s functionality are Applets. These are user-defined or pre-existing sets of instructions connecting two or more apps or devices. Every Applet consists of a trigger (the event initiating the action) and an action (the resultant outcome). For instance, a trigger might be a specific keyword in an RSS feed, leading to a mobile notification. Such flexibility allows users to customize their automation processes, catering to unique needs and preferences. 

    IFTTT offers a plethora of pre-existing Social Media Applets, streamlining processes like posting Instagram photos directly as Twitter images or adding tweets to a Google Spreadsheet. Beyond this, users can also craft their Applets, providing an unmatched level of personalization. With a user-friendly integration process, IFTTT supports a vast array of social media networks, enabling holistic and interconnected automation. Whether it’s auto-posting content, thanking new followers, or tracking mentions, IFTTT streamlines social media tasks, making them more efficient and interconnected. 

    Key Features: 

    • Customizable integrations with the ability to connect multiple accounts per service. 
    • No-code mobile automation with iOS and Android apps. 
    • Integration with a vast range of apps, services, and devices. 
    • Create powerful events on devices and automatic content sharing.
    • Personalized voice assistant functionality. 

    18. Post Planner

    Post Planner

      Price: Starts at $3/mo. 

      Best for: Simplified Scheduling and Content Recycling 

      Post Planner revolutionizes social media scheduling by seamlessly blending user-friendly functionality with sophisticated features. This tool’s robust capability enables marketers to automate their social publishing calendar, ensuring a consistent content stream across various platforms without requiring daily manual intervention. 

      A standout feature of Post Planner is its Omni-Platform utility, a comprehensive solution that supports scheduling across a myriad of social channels, including Instagram, Facebook, TikTok, LinkedIn, Pinterest, Twitter, and even Google. This singular interface eliminates the need for multiple tool subscriptions, fostering efficient content distribution to all targeted networks. 

      But Post Planner doesn’t stop at basic scheduling. Its Smart Queue System takes the user experience up a notch. Users can not only draft a customized posting schedule for each day but also effortlessly queue new content, reshuffle the content sequence, and reintroduce top-performing posts, all with a mere click. 

      Adding to its usability is the Calendar View feature. This visualization tool provides an at-a-glance perspective of scheduled posts, be it on a weekly or monthly basis, streamlining content strategy adjustments and ensuring there are no content gaps or overlaps. 

      Moreover, the Evergreen Recycling functionality is a game-changer for businesses with timeless content. Instead of creating fresh posts continuously, Post Planner enables automatic republishing of evergreen content. This not only ensures content longevity but also amplifies reach with each recycling cycle. In essence, Post Planner is a comprehensive solution that prioritizes efficiency, organization, and content optimization, positioning itself as an indispensable tool for modern social media marketers. 

      Key Features: 

      • Schedule posts to multiple platforms (e.g., Facebook, Instagram, LinkedIn). 
      • Content Discovery for top-performing content and viral post ideas. 
      • Media Editor with an image editor and stock media library. 
      • Bulk Composer for creating multiple posts simultaneously. 
      • Post Analytics to analyze performance and re-use top posts.

      Automate and Save Time on Social Media

      With the ability to publish your posts at the right time, moderate comments, and monitor conversations about your brand, automation can help you save time and streamline your social media marketing efforts. Make the most of these 17 social media automation tools to manage your social media more effectively and scale your growth.

      About the Author
      The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers thrive in this rapidly changing digital world.