There is much evidence that influencer marketing can be a highly successful method of spreading a brand’s message. When the Influencer Marketing Hub undertook a survey on the state of influencer marketing last year, we found that the average earned media value per $1 spent on influencer marketing was a highly respectable $7.65.
We have also seen a rapid rise in the use of Instagram over the last few years, to the point where it can now claim over 2 billion monthly active users. Instagram Stories has also seen rapid growth and now has more users than Snapchat. According to our Monthly Influencer Marketing Report, the adoption of Instagram Stories and other innovative contact formats encourages users to engage more with your content.
It makes sense for most brands to work with influencers on Instagram. However, if you are going to do that you need first to find influencers who are willing to work with you. If you rely on building relationships organically, suitable influencers can be challenging to find, and it will be a time-consuming process to develop and nurture relationships.
That is where the influencer platforms can provide a useful service. Influencer platforms can be the ultimate tool to simplify your influencer marketing. Different platforms specialize in the features they offer, but the most common ones are:
- Influencer discovery
- Relationship management
- Campaign management
- Influencer marketplace
- Third party analytics
- Influencer content amplification
- Influencer fraud detection
Each of the platforms focuses on providing influencer features for particular social networks. With Instagram rapidly becoming the network of choice for influencers, it is no surprise that the vast majority of influencer platforms include Instagram in their offerings.
Here are the leading influencer platforms for Instagram that can help you with your influencer search and make your influencer marketing a smoother, more streamlined process.
1. Brandwatch Influencer Marketing Software
Brandwatch stands as a robust tool for Instagram influencer marketing, offering in-depth analytics and effective campaign management.
Its powerful analytics provide a detailed view of Instagram performance, identifying content types that resonate with your audience. This tool also offers insightful competitor benchmarking against admired brands, industries, and regions, promoting strategic decisions.
Brandwatch’s strength in understanding your audience is unparalleled, offering real-time insights and key demographic information. This data-driven approach personalizes your content and strengthens your social media marketing. Additionally, Brandwatch simplifies Instagram post scheduling with a highly organized social media calendar. It also centralizes content sharing across teams, fostering efficiency and collaboration.
One of its unique features is the social inbox that consolidates all social interactions, enhancing personalized customer service. This is complemented by comprehensive reporting capabilities that provide a holistic view of your influencer marketing campaigns.
Features Offered: Instagram Analytics, Competitive Benchmarking, Audience Insights, Post Scheduling, Social Inbox Management, and Reporting.
Key Features: Global Influencer Payment, Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
2. Sprout Social
Sprout Social’s influencer marketing tool, powered by Tagger, for Instagram, offers an all-in-one solution designed to help you manage, track, and optimize your influencer campaigns seamlessly.
With its advanced capabilities, this platform allows you to identify the perfect Instagram creators for your brand, manage end-to-end campaigns, and measure the ROI, making it a worthy contender in the Instagram influencer marketing space.
Finding the right Instagram influencer can be challenging, but Sprout Social’s smart filters make it incredibly easy. The platform’s Affinity Engine uses machine learning and audience psychographics to identify influencers who genuinely resonate with your target audience.
By leveraging billions of social data points, it offers a robust discovery tool with over 8.5 million vetted social profiles and 50+ unique search filters. This means you can filter through an extensive list of creators and find those who align with your brand’s identity, ensuring your message reaches the most relevant audience on Instagram.
Managing influencer campaigns is often a time-consuming process, but Sprout Social’s platform simplifies it by offering comprehensive campaign management features. You can handle everything from contract negotiations and content approvals to payments and budget monitoring—all within one streamlined dashboard.
This not only saves time but also keeps the process organized, reducing the back-and-forth typically involved in influencer collaborations. For example, brands like SlumberPod have saved an estimated 10–20 hours per week on brand affiliate campaign management using this tool, highlighting its efficiency.
Features Offered: Analytics, Contact Management, Content Management, Social Media Monitoring, Post Scheduling, Brand Tracking
3. Modash
Modash is an influencer marketing tool with access to over 250 million influencer profiles across Instagram, TikTok, and YouTube. The tool has powerful filters that allow you to find the perfect influencers, no matter the niche, size, or location.
It’s these powerful filters that narrow down potential collaborators based on followers, engagement rate, and available email addresses. Modash’s audience filters go even deeper, letting you match creators with your target demographic by, age, gender, language, and even fake follower rate.
However, the lookalike function is by far a standout. This feature helps you find influencers similar to your best-performing collaborators by simply entering a username. The tool will then compare “lookalikes” to your chosen influencer and offer suggestions. This makes expanding your influencer network a breeze.
Modash also excels in transparency, providing detailed performance metrics like engagement rates and paid post performance, along with audience demographics to ensure your chosen influencers align with your campaign goals.
Finally, with Modash, content collection and campaign tracking are automated and seamless, removing the need for tedious manual efforts. The integration with Shopify further streamlines managing discount codes and tracking influencer-driven revenue.
Features Offered: Influencer Discovery, Payments, Influencer Analytics
Key Features: Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,
4. Upfluence
Upfluence has made significant changes to its offerings over the last year. It has narrowed the range of features it offers, concentrating on what it believes are its strengths.
The heart of Upfluence is its massive database containing nearly 1 million influencers. It indexes and updates social profiles in real time, analyzing every item of content for reach and engagement.
Brands can search Upfluence to find influencers using any combination of relevant keywords. They can then drill down and refine their selection of influencers. You can even weight your keywords, placing more emphasis on some than others. You can filter by audience data, including psychographic attributes like cultural interests and brand affinities.
Upfluence allows you to make lists of potential influencers meeting various criteria, which you can export into CSV files.
You can manage your influencer within Upfluence, including keeping a central repository for all email correspondence. The lifecycle management function keeps track of your progress with each influencer.
Features Offered: Influencer Discovery, Campaign Management
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
5. Influencity
Influencity’s influencer marketing tool for Instagram serves as a comprehensive hub that simplifies and optimizes every aspect of your influencer marketing strategy. It’s designed to help you find the right influencers, manage relationships, and measure success, making it a powerful solution for brands looking to elevate their Instagram campaigns.
One of the standout features of Influencity is its ability to help you pinpoint the ideal Instagram influencers for your brand, no matter your industry. Instead of simply focusing on creators with large followings or impressive engagement metrics, Influencity leverages AI-powered insights to identify influencers who offer the authenticity and expertise your target audience craves.
Influencity offers an Influencer Relationship Management (IRM) tool that brings order and efficiency to your campaigns. Rather than relying on static spreadsheets, the platform allows you to create a dynamic influencer database tailored to your unique data needs.
This feature helps you keep track of every detail, from negotiation histories to pricing, ensuring you build and maintain valuable relationships with the influencers that matter most to your brand.
Managing collaboration tasks can often be a time-consuming process, but Influencity streamlines this with an end-to-end campaign management platform. It automates repetitive tasks, allows you to assign responsibilities, and provides a clear view of your ROI.
Finally, Influencity offers robust reporting capabilities that compile key insights into comprehensive reports, giving you a clear picture of how your Instagram influencer marketing campaigns drive sales and business growth.
Features Offered: Influencer Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, TikTok, Twitch
6. VN Secure
Viral Nation is first and foremost an influencer marketing agency. As an influencer marketing agency, Viral Nation offers specialized services, such as brand deals and partnerships, talent ventures, and OTT and content syndication.
However, it also offers a broad range of specialized services and tools like proprietary technologies to help brands achieve social media marketing transformation. These include technologies for brands and agencies that are designed to bolster the agency’s unique social-first approach and fuel their clients’ growth. To date, the tech solutions and services that Viral Nation offers have helped over one billion customers grow their average ROAS by 7x and reduce their customer acquisition costs (CAC) by 42%.
Continuing to introduce innovation in the field of influencer marketing, Viral Nation has leveraged the capabilities of AI, analytics, and social data technology to create groundbreaking influencer marketing tools.
Viral Nation performance
Addressing New Challenges for Brands Using Technology
How will you know if an influencer or a creator is the perfect fit for your brand?
For some, this entails looking at the influencer’s history. For others, they look to data. The problem is that some of the tools being used today to screen creators have limited capabilities. The manual screening process can be inefficient and time-consuming, according to Viral Nation Co-Founder and CEO Joe Gagliese. Furthermore, some of the technologies that exist today aren’t capable of meeting the changing demands brought about by the rapid growth of the social media economy.
With the launch of Viral Nation_Secure in 2022, Viral Nation is further empowering brands. Viral Nation_Secure is the agency’s proprietary solution for brand safety. It operates on the premise that only the brands themselves are capable of telling which creators are safe to work with, aka creators who align with their core brand values.
Through VN Secure, brands can now easily view a creator’s entire history and check for potential red flags that may affect their reputation. Now, imagine working with thousands of influencers. You need to screen their profiles and their content to ensure that they’re brand safe. Manually going through such a large volume of content, say 7.6 million videos, would take you 23 years.
With Viral Nation_Secure, brands can mitigate the risks that come with social media marketing.
Big brands often encounter their fair share of impersonations. A pharmaceutical giant had a brush with a fake X (former Twitter) account that made false claims, causing its stock price to drop over 4%.
Viral Nation_Secure is also capable of Impersonation Detection. Through this feature, brands are in a much better position to protect their reputation and keep their social media platforms safe for their target audiences.
How does VN Secure fill this gap in social data? It’s capable of identifying and flagging fake accounts across different online platforms. VN Secure also detects unsafe social media content like hate speech and violence.
Aside from these capabilities, Viral Nation_Secure helps brands combat copyright infringement and screen a variety of content types. It also lets brands customize risk templates based on their preferred risk score or what they consider to be brand safe.
Accessing Centralized Performance Analytics with Viral Nation_CreatorOS
Aside from brand safety, Viral Nation has also developed technology that allows brands to utilize fragmented data. Brands nowadays have to deal with a lot of data. In fact, organizations that leverage data are in for some very significant benefits. They’re 23 times more likely to get customers and six times more likely to retain them. Furthermore, they’re more profitable.
Within the context of the changing influencer marketing landscape, data plays a major role in helping brands make informed business decisions. Viral Nation_CreatorOS gives brands access to more comprehensive insights. Using this tool, you can measure the true impact of your influencer marketing campaigns and scale them accordingly.
Featured Offered: AI-Powered Deep Content Analysis, Copyright Infringement Protection, Ongoing Screening, IP & Brand Detection, Customizable Risk Templates
Key Features: Influencer Analysis, Moderation Tolerance Feature,
Channels: TikTok, Instagram, Facebook, Twitter
7. #paid
#Paid is an influencer marketing tool that offers a comprehensive approach to Instagram campaigns, making it easy to connect with top creators and manage every aspect of your influencer marketing strategy. This tool is designed to help brands find the right influencers, collaborate effectively, and achieve meaningful results, making it an excellent choice for any brand looking to elevate its presence on Instagram.
One of the standout features of #Paid is its robust creator-matching process. With a fully opted-in and authenticated network of creators across diverse backgrounds and niche categories, the platform ensures you’re partnering with influencers who genuinely resonate with your target audience. Its matching process is impressively accurate, with 92% of creator matches being approved in the first round.
Campaign management is another area where #Paid shines. You’re provided with in-house strategic experts who work closely with you to develop a data-backed campaign strategy. They assist with everything from targeting and creative planning to flight timing and reviewing your influencer roster, ensuring that your campaign is not only well-executed but also strategically optimized to deliver the best results on Instagram.
When it comes to content creation, #Paid’s network of creators is versatile, producing everything from user-generated content (UGC) to studio-level productions. This flexibility allows you to tap into a range of content styles, whether you’re looking for lo-fi, authentic content, or polished, high-production visuals.
The tool’s support team offers dedicated 1:1 expert guidance, ensuring that your campaign stays on track and meets its goals. They handle the back-and-forth communication with creators, manage campaign schedules, and even conduct live campaign reviews to ensure you always know what’s working and where improvements can be made.
Features Offered: Campaign Management, Influencer Analytics, Audience Analysis, Payment Processing, Creator Marketplace, Influencer Whitelisting
Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: Instagram, Facebook, Youtube, Tiktok
8. Creator.co
Creator.co gives brands the option either to self-serve or partner with a dedicated campaign specialist to automate their influencer campaigns. Their managed features include fully-managed influencer marketing campaigns, paid ads management, and social media management.
When you sign up, you’ll get immediate exposure to over 100,000 registered creators. Alternatively, you can also search its database with millions of social profiles. Each profile includes advanced insights to help you identify which influencers on Instagram, TikTok, or YouTube to invite.
Before you can invite creators, though, you’ll first need to build a campaign and post it to their Collaboration Hub. If you’ve opted for the automated subscription, your dedicated campaign specialist will help you to strategize and create your campaign after which they will take care of recruiting, negotiations, and execution. In this case, all that you’ll have to do is approve the creators that they’ve selected for you.
If you’ve chosen the self-serve subscription, you can rest assured as the process is just as easy. You can set the influencer requirements, making it easy to find the best creators for your brand.
It’s also planning a marketplace for brands which will allow them to connect their store and list their products.
Features Offered: Influencer Discovery, Relationship Management, Campaign Management
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
9. LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK, formerly known as RewardStyle, transcends the typical boundaries of influencer marketing tools, offering a unique blend of social media and eCommerce integration. This platform is a game-changer, leveraging the power of over 200,000 curated creators to transform social media posts into shoppable experiences.
What sets LTK apart is its innovative LTK Connect feature. This isn’t just another influencer marketplace; it’s a comprehensive ecosystem where brands can design and manage campaigns, tapping into a pool of professional, vetted creators. With LTK, you’re not just reaching out to influencers; you’re engaging with a community of dedicated professionals, each bringing their unique flair and audience engagement to your brand.
LTK excels in providing detailed, data-driven insights. From the moment you log in, you’re greeted with a dashboard rich in sales metrics, conversion rates, and traffic sources, all customizable to your campaign needs. The platform’s strength lies in its ability to offer tangible results, moving beyond vanity metrics to deliver real sales impact and ROI.
Moreover, LTK simplifies the entire campaign process, from creator discovery to payment automation. The platform’s intuitive design ensures that every step, whether it’s campaign creation, content approval, or performance tracking, is streamlined for efficiency and effectiveness.
Features Offered: Real-Time Campaign Notifications, End-To-End Management Support, Exclusive Creator Community Access, In-Depth Sentiment Analysis
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...
50+
US, China, Brazil, Germany, France, Australia, UK
Best for:
Enterprises and Large brands
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...
10. Skeepers
Skeepers stands prominently in influencer marketing, offering brands an avenue to connect with an expansive community of 74,000 nano and micro-influencers across TikTok, Instagram, and YouTube. Unlike typical platforms, Skeepers prioritizes authenticity, allowing you to create genuine user-generated content. The platform’s “Personal Profile” feature simplifies the influencer-finding process on Instagram, ensuring your brand aligns with influencers that truly reflect your values.
Furthermore, Skeepers can seamlessly help you manage your Instagram influencer campaigns and monitor real-time KPIs to optimize strategies as needed. Notably, logistics are automated, ensuring a focus on campaign performance and Instagram influencer relationships. Over 1,000 brands have embarked on more than 17,000 influencer campaigns via Skeepers, exemplifying its efficiency in influencer marketing.
A testament to its effectiveness, PhotoSì enhanced its international footprint using Skeepers, yielding 1,713 publications, a 4.5% increase in engagement rate, and an earned media value of 353K €.
Features Offered: Influencer Discovery, Campaign Management, UGC Generation, Real-Time Analytics, and Review Collation
Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering,
Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website
11. IQfluence
When navigating the complexities of Instagram influencer marketing, IQfluence offers an exceptional tool that simplifies the entire discovery process. One of its key features is the intelligent matching algorithm that ensures your campaigns align perfectly with the right influencers.
IQfluence’s filtering options are incredibly versatile and user-friendly. You can fine-tune your search by various metrics such as location, follower count, engagement rate, and even content type. The filter function takes information from their database of over 130 million Instagram influencers.
IQfluence’s user experience is another area of commendation. The tool is designed to be intuitive and fast, with AI-driven technology that delivers results in seconds. IQfluence takes 3 to 5 seconds, on average, to find the right Instagram influencer for your campaigns.
In-depth analytics is another strong suit of the IQfluence tool. By diving into the analytics section, you can access detailed data about an influencer’s audience, including demographics like age, gender, location, and interests. Historical performance metrics such as average likes, comments, and follower growth trends are also available.
Lastly, influencer communication and collaboration are also included with the tool. IQfluence allows you to export an influencer’s contact details directly from the platform. From there, you can start reaching out to potential creators.
Features Offered: Instagram Influencer Analytics, Campaign Monitoring, Influencer Discovery, Influencer Outreach
Key Features: Influencer Search & Discovery, Campaign Reporting, Analytics/Reporting,
Channels: Instagram, TikTok, YouTube
12. NeoReach
Neoreach has built an algorithm that mines the social web for data. Their database contains the social details of over 3 million influencers. The company targets large companies and enterprises.
You begin your influencer search with keywords, and then refine the results using a range of factors, including:
- Conversation topic
- Social channel
- Social metrics
- Audience demographics and psychographics
It provides you with a wealth of information, and you can sort influencers into groups or campaigns.
Neoreach also uses AI to recommend suitable influencers for your needs. The more you use Neoreach, the more accurate their recommendations will be.
Once you have found influencers, you can use Neoreach’s campaign management tools to help your influencer marketing run more smoothly. It includes a centralized communications hub, to keep the entire influencer relationship process together.
Campaign reports are highly detailed, telling you virtually anything there is to know about campaign performance. Neoreach has developed their own measure of ROI – Influencer Media Value (IMV). You only need to plug your advertising spend into the model, and Neoreach will give you an accurate estimate of IMV for your future influencer campaigns.
Features Offered: Influencer Discovery, Campaign Management
Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat
13. Julius
Julius has grown from being solely an influencer discovery engine into a fully-fledged self-service marketing suite.
It still features a powerful influencer search engine, however, with an array of data relating to its 120,000 fully vetted influencers. You can search for influencers using 50 different criteria to narrow your search. These cover both demographic and psychographic factors. Julius allows you to add any influencers you currently work with who aren’t already in their system. The Julius staff vet these people and add their relevant data to the database.
Julius provides you with numerous ways to search for suitable influencers. It features a particularly easy-to-use interface. You can search by criteria relating to potential influencers, your target audience, or social reach and engagement. You can quickly create lists based on the criteria you are using.
Julius also features a robust set of campaign management tools, again designed In a clear, easy-to-use style. You can easily find out anything you want to know about your campaign with just a few button clicks.
The robust clean approach carries over to reporting as well. It provides clear easy-to-read visualizations of your influencers’ performance on each campaign.
Features Offered: Influencer Discovery, Campaign Management, Third Party Analytics
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance,
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Twitch, TikTok, Snapchat
14. Klear
Klear describes themselves as a one-stop-shop for Instagram influencer marketing campaigns. They offer a comprehensive tool that can help you to track Instagram Stories automatically and combine all the stories into a campaign report.
For managing relationships, you can use the built-in CRM, Klear Connect, that serves as a hub for campaign-related communication. Here you can share briefs and relevant hashtags and approve content before it gets posted. You can also use it to send direct messages via its in-app messaging tool. All the messages get saved in a chat feed, a useful tool if you need to refer back to earlier conversations.
To round off their product, they also offer tools for campaign measurement. It will automatically combine and analyze campaign content to create useful insights. You can use it to get an overview of how your campaign on a whole performed or zoom in on a specific influencer to identify the most “profitable” relationships.
Features Offered: Influencer Discovery, Influencer Analysis, Relationship Management, Campaign Measurement
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,
Channels: Instagram, YouTube, TikTok
15. HYPR
HYPR has built a massive database of more than 10 million influencers and makes a point of collecting as much demographic data about their followers as possible. They consider their search engine to be “talent agnostic,” i.e., they don’t limit their results to showing just a list of influencers who have agreed to work with them.
The search engine is the heart of HYPR. It is very much the Google of influencers. It uses a simple, but highly responsive interface, leading to a quick return of search results.
Although you could search for an influencer you know by name, the bulk of your searches will be by audience. HYPR believes the key to successful influencer marketing is matching up influencer with target audiences. You can search by audience interest and by a range of demographic factors, such as gender, ethnicity, and age group. You can then refine your searches further, by looking at factors such as influencer location and follower counts.
Once you have made your list, HYPR will present you with influencers who meet your criteria. Each influencer shows up on a little card, showing their photo and a summary of relevant details. If you believe somebody looks suitable, you can click on their card to see more information about their audience and social reach.
Features Offered: Influencer Discovery
Key Features: Influencer Search & Discovery, Influencer Outreach and Engagement, Performance Tracking with Audience Demographics and Conversion Attribution, Global Influencer Payment, Fraud Detection and Audience Health,
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest
16. Influencer
Influencer tags itself as being “run by creators, for creators.” Indeed its Chief Marketing Officer (CMO) is Caspar Lee, who is renowned as a YouTube star. It’s founder, Ben Jeffries, was only 18 when he started the business. It is very much a product of Generation Z.
With Influencer being run by influencers, it should be easy to distinguish genuine influencers. It is fussier about who it accepts onto their books. They are only interested in people with many real followers and a high level of engagement.
This means that Influencer has established a reputation as only working with talent who can easily communicate with their followers. This means that customers will only find about 1,000 influencers on their database – but they are all highly influential onliners.
Because Influencer has a more hands-on process than their more automated competitors, it does limit itself geographically. It is headquartered in the UK and currently focuses on influencers who have audiences based in Europe. Although Influencer is a platform, it offers many of the features of a boutique agency.
It includes all the expected management tools to assist with your campaigns.
Features Offered: Influencer Marketplace
Key Features: Influencer Marketplace, Search/Discovery, Influencer Marketplace, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, Youtube
17. Lefty
In many ways, Lefty is an expanded version of an influencer marketplace. Its influencer discovery engine relies on an algorithm to find accounts with more than 3,500 followers – currently 5 million influencers. This data updates in real-time, constantly being categorized and indexed. The search function is clear, quick and responsive. It allows you to refine your search criteria with ease. Unlike most platforms, Lefty keeps track of Instagram Stories, as well as photo and video posts.
Lefty does an excellent job at telling you which influencers it believes are relevant to your campaign.
You can add preferred influencers to either new or existing campaigns. Lefty makes it easy to set up a campaign.
It provides a robust set of management tools to help you operate your campaigns. This includes a messaging system, an internal notes feature, and integrated payments.
Lefty also offers a seeding feature with its higher plans. This helps get your products in front of influencers, who can then review your product or feature it in a post. With this seeding feature, you can rely on Lefty staff to discover and contact influencers on your behalf.
Features Offered: Influencer Discovery, Relationship Management
Key Features: Search/Discovery, Influencer Marketplace, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Competitor Research,
Channels: Instagram, YouTube
18. Later Influence
As its name indicates, Mavrck aims to take a different approach to influencer marketing. Most platforms will provide you with a list of people who are already popular on social media but don’t necessarily know your product. Mavrck’s approach is to take your existing customers and encourage them to promote your product online.
Mavrck takes your existing customer list and determines who has the most influence online.
You begin by setting up a white-labeled standalone website, or you add a plugin to your existing website. Customers log into your site using their Facebook profile. Mavrck finds all the public social data connected to each customer. It can then use its algorithm to determine each customer’s social influence.
If Mavrck finds a customer to be sufficiently influential it automatically activates a suitable campaign for him or her.
Mavrck has a list of 20 ‘digital activities’ different customer influencers can do, depending on their level of influence. Your customers receive rewards for completing each ‘digital activity’ you offer them.
You can use all of the content created by your micro-influencer customers to attract new customers – who may, in turn, become micro-influencers on behalf of your brand.
Mavrck provides you with a detailed dashboard showing a considerable amount of information about your campaigns.
Features Offered: Influencer Discovery, Relationship Management, Campaign Management, Influencer Marketplace, Third Party Analytics
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,
Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs
19. Tagger Media
Tagger Media is an opt-in influencer marketplace with over 1 million influencers in its database. It tracks 8 billion social conversations that create over 28 million data points. You can search for influencers using 50 filters to help you refine the results.
Tagger Media offers much more than just an influencer search engine, however. It is a full influencer marketplace, designed to help large businesses find and work with its massive database of influencers. It can even help you combat influencer fraud, a concern cited by 59.8% of survey respondents.
It is an all-in-one platform that allows brands to:
- Perform detailed searches on the database of users
- Discover influencers to work with
- Create campaigns, making them only available to invited influencers or alternatively to anybody
- Manage selected influencers and their content submissions
- Analyze post and influencer performance
- Determine relevant ROI
Tagger Media places a significant emphasis on psychographics. It analyses what people are talking about, their interests and their affinities. This helps clients understand what content will drive engagement.
It also features a highly robust management dashboard, making it easy for firms to organize their influencer marketing efforts.
Features Offered: Influencer Discovery, Campaign Management, Influencer Marketplace, Third Party Analytics
Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok
20. HypeAuditor
HypeAuditor is an all-in-one tool that will help you to leverage the power of influencer marketing. It offers a long list of features for every stage of your influencer marketing campaigns.
One of its most popular features is most likely its powerful database for influencer discovery. It boasts more than 50 million influencers in its database. In addition to Instagram (it currently has nearly 30 million Instagram accounts), it also includes YouTube and TikTok influencers.
Needless to say, with a database that huge, you’ll need a set of filters to narrow down the search. In this department, HypeAuditor also excels. You can, for example, search for accounts that already mention your brand name, use the location of their audience, or enter a keyword (or hashtag) to find influencers in a specific market. After your search, you can organize potential influencers in a list and share it with your team.
With regards to campaign management, HypeAuditor offers an intuitive campaigns tool that lets you track the progress and measure the performance of your campaigns on Instagram (and YouTube). You can then create a detailed report and share it with the rest of your team or clients.
Features Offered: Influencer Discovery, Campaign Management, Influencer Analytics
Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection,
Channels: Instagram, YouTube, TikTok, Twitch, Twitter
21. Traackr
Traackr is one of the earliest influencer marketing tools – the first Traackr product was released in 2008. The company has changed its offerings as the industry developed and now specializes in influencer relationship management, built on top of an impressive online platform with an array of influencer management tools.
Although the platform focuses more on influencer relationship than influencer discovery, it does include a robust search engine. It provides numerous search and filter options to help brands find the ideal influencers for their campaigns. Traackr takes a hybrid approach to its influencer database – a combination of human involved in curation mixed with algorithms collecting data.
Traackr offers you many ways you can organize your selected influencers. One of these is to sort your influencers by relationship stage. This makes it easy to segment your influencers by how close you are.
Traackr allows you to customize the data you store about your influencers. It also records all communications you or members of your team have with them.
Traackr incorporates a social listening tool which allows you to track your influencer content in real time. You can filter this however you want, so you are not swamped by irrelevant details.
Another useful tool is Traackr’s network visualization map. This shows you how influencers are connected with other people, both within and outside your network. This gives you a clear idea of who influences your influencers, and may give you further suggestions for building relationships.
Traackr provides a powerful set of campaign management tools, that makes running campaigns appear simple. You can even track how much your campaigns influence conversation.
Features Offered: Relationship Management, Campaign Management
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs
22. Aspire (formerly AspireIQ)
AspireIQ (formerly Revfluence) has the profiles of over 500,000 influencers in its discovery engine. Its algorithm crawls the web searching through social accounts to find people who meet its influencer criteria.
However, if an influencer wants to actively participate in campaigns through the AspireIQ platform, they first need to opt into the system.
AspireIQ provides multiple ways for brands to find influencers. You can search using relevant keywords, topics, or hashtags, and then filter accounts by whatever method you want. You can use the “Quickmatch” feature, which suggests influencers based on your preferences. Another way you can find influencers is to use AspireIQ’s Watchlist feature, which will tell you which influencers have mentioned you or your competitors. You can even search by image – looking for influencers who have shared content similar to a particular picture.
AspireIQ covers much more than just influencer discovery, however. It has robust tools that can assist brands with:
- Campaign creation
- Campaign lifecycle management
- Digital term sheets
- Product tracking
- Content collaboration
- Trackable sales links
- Creator performance spreadsheet
- Campaign analytics
- Payments
They have recently added a new feature that allows you to track Instagram Stories.
Features Offered: Influencer Discovery, Relationship Management, Campaign Management, Influencer Marketplace
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
23. impact.com
Impact’s Activate platform is your solution to influencer marketing, designed to make your journey through Instagram campaigns a breeze. Its powerhouse of features is built to tackle the entire influencer marketing funnel, from influencer discovery to performance tracking.
In seamlessly coordinating multiple campaigns across various brands, Impact truly demonstrates its distinct prowess. Imagine toggling between brands, reviewing applications, hiring talent, communicating with partners, and assessing creative content, all in one place. This is made possible with Impact’s structured workflows, keeping your campaigns on track, hassle-free.
The platform goes a step further with its personalized influencer discovery and recruitment, ensuring your brand finds its perfect match from their database of over 60K potential partners. This is complemented by a robust system that captures all influencer details, ensuring you have everything you need about your influencers at your fingertips.
And when it comes to tracking campaign performance, Impact’s Wrap Report function is a game-changer. It packages all performance metrics and influencer content into a beautiful, shareable report, offering you tangible proof of your campaign’s success.
The content library is also a useful feature. A treasure trove of influencer-generated content (IGC), it can be easily filtered, tagged, and downloaded. But it doesn’t stop at storage – Impact lets you amplify user content, extending its shelf life and providing maximum value from your user-generated assets.
Features Offered: Influencer Discovery, Campaign Management, Performance Tracking, Content Library Access, and Paid Content Amplification.
Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,
24. Grin
GRIN is more than just a tool to help you with influencer marketing. While this is included in its offering, it can also help with creator management for branded content, public relations, affiliate marketing, and customer advocacy making it an all-in-one creator management platform for eCommerce brands.
One of GRIN’s top features that must be highlighted is its huge network of creators. While you’re welcome to import an existing list of influencers, there are more than 32 million creators that you can select from. To put this into perspective, most established influencer marketing tools have only a few million influencers in their database.
Once you’ve chosen the influencers who you want to partner with, it makes it easy to nurture the relationship. Whether you need to send an email or quickly want to share an affiliate code, you can do that all within the app.
GRIN also realizes that reporting and analytics form a big part of successful influencer marketing campaigns. So, instead of having to rely on spreadsheets, GRIN enables you to monitor all your KPIs, like spend, conversions, and media value, with the help of a powerful Instagram analytics tool. All this information and more can be viewed conveniently via their sophisticated reporting dashboard.
Features Offered: Discovery and Recruitment, Relationship Management, Content Management, Payments, Reporting and Analytics
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
Frequently Asked Questions
What tools do Instagram influencers use?
These are some of the most powerful and most popular tools that Instagram influencers use:
- Brandwatch Influencer Marketing Software
- Sprout Social
- Modash
- Upfluence
- Influencity
- VN Secure
- #paid
- Creator.co
- LTK
- Skeepers
- IQfluence
- NeoReach
- Julius
- Klear
- HYPR
- Influencer
- Lefty
- Later Influence
- Tagger Media
- HypeAuditor
- Traackr
- Aspire (formerly AspireIQ)
- impact.com
- Grin
What are influencer marketing tools?
These are some of the most popular influencer marketing tools that every marketer should use:
- Fourstarzz Media
- Heepsy
- HypeAuditor
- NinjaOutreach
- Upfluence
- BuzzStream
- Influencer Marketing Hub
- FameBit
- Pitchbox
How do you do influencer marketing on Instagram?
Here’s how to run a successful influencer marketing campaign on Instagram:
- Define your measure of success for your campaign
- Find relevant influencers
- Pitch your influencers with clear expectations and guidelines
- Design the campaign
- Track the campaign and optimize
What are the best sites and tools for influencer marketing?
These are some of the best and most popular sites and tools for Influencer Marketing online today:
- Fourstarzz Media
- Influencer Marketing Hub
- Heepsy
- HypeAuditor
- NinjaOutreach
- Upfluence
- BuzzStream
- FameBit
- Pitchbox
How much does it cost for influencer marketing?
The cost for Influencer marketing varies depending on the scope of the campaign. Influencer marketing agency prices will range from $1,000 to $20,000 per month, depending on your needs. Each agency will vary. The fees will include creating an influencer marketing strategy and helping you execute the campaign.
