Best Amazon Marketing Agencies for 2024
Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of eCommerce experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the eCommerce landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Sellozo, SmartSites, and Disruptive Advertising undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in eCommerce and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the eCommerce landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate eCommerce agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific eCommerce needs. Here’s how we assess the various agencies like Sellozo, SmartSites, and Disruptive Advertising:
Amazon as an online marketplace has become a juggernaut and Amazon statistics reveal that it has a market share of nearly 10.40%, with over $127 billion in net sales. With over 150 million mobile users, 89% of whom say they are more likely to buy products from Amazon than any other eCommerce site, it is clear that good Amazon marketing must be aimed at both desktop and mobile users.
Amazon offers tremendous opportunities to marketers in many niches – your marketplace is literally the world! However, the counter to this increased target market is a comparative increase in competition. When you’re selling on Amazon you compete with the world’s largest retailer (Amazon) and everybody else selling competing products on the marketplace.
In many cases, fellow Amazon traders may be selling identical products to your own. Sometimes they may even try to undercut you with counterfeit versions of yours.
This makes effective Amazon marketing an essential component of any successful strategy on the platform. And you may not have the time or skill necessary to outmarket your Amazon competitors in-house.
Like all paid media, using Amazon's advertising platform isn't necessarily tricky but does require a considerable amount of insight into how their algorithms work, how to target audiences effectively, and how to ultimately generate results.
In this blog post, we're profiling a selection of the leading Amazon marketing agencies in the world. They each approach Amazon marketing in their own way and can help you navigate what could be a challenging and costly paid media experience to generate results.
Summary of the Best Amazon Marketing Agencies
- Sellozo: Best for AI-driven Amazon ad optimization, offering a comprehensive suite for Amazon PPC management and dayparting strategies.
- SmartSites: Specializes in Amazon ads with a focus on PPC management and data-driven strategies to increase market share and sales.
- Nuanced Media: Known for Amazon strategy and PPC services, particularly effective for large-scale Amazon campaigns with a focus on lowering TACoS.
- Thrive Internet Marketing Agency: Offers Amazon PPC services, specializing in account management, listing optimization, and comprehensive Amazon marketing strategies.
- Disruptive Advertising: Focuses on balancing Amazon PPC and SEO to drive optimal campaign performance and revenue growth.
The Best Amazon Marketing Agencies for 2024:
1. Sellozo
Best for: AI-driven Amazon Ad Optimization
Notable clients: Commerce Canal
Pricing: Flat-fee pricing model, specifics available upon request
Sellozo offers a range of tools to assist Amazon traders to optimize their listings and improve their sales. They have a platform that other agencies can use when managing their clients’ Amazon marketing.
However, Sellozo also performs agency activities itself. US-based Amazon experts use Sellozo’s in-house AI tool to drive their clients’ advertising strategy and business growth.
Their Amazon PPC management specialists deliver effective advertising campaigns, increasing brand visibility and driving sales.
Their work includes dayparting strategies and hourly ACOS data analysis. Precise A/B testing ensures you target the right audience at the optimal times.
Sellozo offers complete campaign management. They help you maximize visibility and drive sales with:
- Sponsored Product
- Sponsored Brand
- Sponsored Display
- DSP
- Video campaigns
Their PPC Amazon experts launch advanced ranking campaigns to improve organic traffic, reducing your total advertising costs.
Amazon PPC managers optimize budget distribution across campaigns, ad types, and placements, ensuring you get the most out of every dollar.
Awards and Recognition:
- Software Suggest – Leader – Enterprise – 2024
Talent and Technology:
- Provides a self-service platform, Campaign Studio, in which you can create campaigns. You can map existing campaigns or start from scratch. Sellozo’s PPC management team presumably uses this for their managed accounts.
- Provides an AI-powered Ad Automation add-on tool that provides an average 70% increase in return on ad spend by fully optimizing your Amazon Sponsored Product Listings, while lowering your wasted ad spend
- Has a rating of 4.6 stars on Glassdoor
@sellozo.amz Sign up for free at Sellozo.com #amazon #fba #fbatips #fbaseller ♬ original sound – Sellozo
Notable Campaign
Commerce Canal
Commerce Canal is a New York City-based agency providing retail, distribution, licensing, and eCommerce services for over 50 major brands across the world. They have a mission to showcase, protect, and enhance their clients’ products whether in brick-and-mortar stores or online.
They use Sellozo’s tools to provide a variety of time-saving enhancements and optimizations they can use when managing their clients’ products on Amazon.
By using the advanced Ad Automation from Sellozo, Commerce Canal saw PPC sales for some clients increase by over 56% and total sales rise by 61%. Profit increases were as high as 74% for some clients.
In just a few months of use, they had used the Sellozo Optimizer to make over 4 million bid adjustments, discovering 22,000 new keywords and 27,000 negative keywords.
Strategic Approach
Commerce Canal uses the following Sellozo tools when managing its clients’ product listings on Amazon:
- Keyword Discovery & Optimization – they use this to automatically detect related keywords from Amazon’s auto campaigns and from Search Term Insights. In addition, they can apply negative keywords or phrases, resulting in a reduction of wasted ad spend, increased margins, and overall improved results.
- Data-Driven Ad Automation – this enables fast manual and bulk changes to Campaigns, bids, keywords, and more. Commerce Canal uses it to adjust daily budgets, make bid adjustments, take advantage of day parting, time of day or day of week ad spend refinements, and more.
- Visual Campaign Modeling – they have found that campaign blueprints and custom templates make it possible to effectively plan and map campaign strategies according to preset objectives specific to a client or product.
Key Amazon marketing services:
- AI-driven Amazon advertising growth suite
- Full PPC management by a team of experts
- Amazon Ad Campaign Dayparting
- In-depth analytics and reporting through the ProductVu Dashboard
2. SmartSites
Best for: Amazon ads
Notable clients: Mind & Body Health Center, Chicago WaterMark
Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project
SmartSites offers a range of digital marketing services, all specifically tailored for eCommerce businesses. It is an Amazon Ads Verified Partner and offers advertising solutions to help you find, attract, and engage millions of Amazon users at every stage of their journey.
They can manage your Amazon PPC ads for you – handling your Sponsored Product, Sponsored Brand, and other Amazon marketing activities. They emphasize that by utilizing display, video, and custom ads to promote your brand across the Amazon platform, you can drive users directly to your website.
SmartSites’ PPC marketing team can handle all aspects of your Amazon ads management, from helping you lower your ACoS (Advertising Cost of Sale) to planning and developing a brand-centric experience, to utilizing data-driven strategies to increase market share and sales.
Awards and Recognition:
- Amazon Ads – Verified Partner
- Google Ad Partner – Premier 2024
- Microsoft Advertising Select Partner 2024
- Meta Business Partner
- HubSpot Certified Partner
- Inc. 5000 – 7 years (on the Inc5000 list of fastest-growing companies from 2017 to 2023)
- BBB – A+ rating
- Klaviyo – Master Champion
Talent and Technology:
- SmartSites headquarters is in New Jersey but all staff currently work remotely
- The agency was founded by Alex Melen (Co-CEO and CFO) and Michael Melen (Co-CEO and COO)
- SmartSites uses over 30 technology products and services including HTML5, jQuery, and Google Analytics…
Notable Campaigns
MovingUp Garage Doors
Moving Up Garage Door Company is a leading source of garage door information, know-how, and products. They have a large selection of in-stock products for all brands. Their mission is to provide every customer with a fast and hassle-free experience with their garage door.
The company wanted to take its online presence and ad campaigns to the next level. The garage door industry is competitive – a highly fragmented industry. So, Moving Up Garage Doors Co. knew it had to stand out better from the competition, making its eCommerce more user-friendly and intuitive to increase conversion.
In addition, several mobile optimizations were needed to create a fully functioning, responsive website. Although this is not an Amazon example, the agency presumably uses many of the same techniques when running Amazon campaigns for its clients.
The results of the Moving Up Garage Door Company campaign were impressive. It resulted in:
- 301% Increase in ROAS
- 266% Increase in RPC
- 38% Increase in total site traffic
- 21% Increase in organic search traffic
- 366% Increase in sales revenue
- 710% Increase in sales transactions
- 78% Increase in social traffic
Strategic Approach
SmartSites switched Moving Up Garage Door Company to an automated bid strategy to capitalize on Google’s machine learning and increase return on ad spend and conversions.
They then reviewed their client’s website, redesigning key pages to engage users and increase time on site.
SmartSites created detailed and granular ad campaigns that assigned an ad group to each product to analyze and compare product performance. They implemented numerous bid adjustments for demographics, locations, devices, and time.
Hat Heaven
Hat Heaven is family-owned and operated. Their brick-and-mortar store has been in the same South Bronx neighborhood for over 30 years. With the addition of a web store, they wished to deliver the same Hat Heaven aesthetic into the hands of customers across the globe.
They offer a wide range of uniquely inspired caps, with some of their products unable to be found anywhere else in the world. They predominantly sell caps covering US sporting codes, with the website having categories for MLB (American League and National League), MiLB, NFL (AFC and NFC), and NBA (Eastern Conference and Western Conference).
After feeling dissatisfied with another agency, Hat Heaven came to SmartSites to maintain and improve the SEO and PPC of their eCommerce site.
SmartSites set out to increase conversions from organic traffic leads. They were certainly successful with this. Key results included:
- 1883% Increase in organic search traffic
- 1372% Increase in sales transactions
- 1481% Increase in sales revenue
- 993% Increase in social traffic
- 698% Increase in total site traffic
- 4239% Increase in email traffic
- 61% Increase in conversion rate
Hat Heaven went from seeing 1,000 site visitors a month to over 10,000.
Strategic Approach
SmartSites carried out a series of improvements for Hat Heaven relating to eCommerce, SEO, and PPC.
To assist with SEO, they created a fun blog, using an editorial calendar. They embedded product links in blog posts to increase conversions. To help the success of this, they ran a link-building campaign to increase search rankings.
They then integrated the management of search, shopping, and remarketing campaigns to increase return on ad spend.
Finally, SmartSites implemented video marketing to build brand awareness and drive traffic to Hat Heaven’s site.
Key Amazon marketing services:
- Amazon FBA product promotion
- Data-driven strategies
- Detailed, real-time reporting
- Actionable insights
- Local and national PPC
- Market segmentation
- Advanced bidding
3. Disruptive Advertising
Best for: Amazon PPC and SEO services
Notable clients: EMP Shield, Xactware, Hardware Tree
Pricing: $100 – $149 per hour / Minimum spend of $5,000 per project
Disruptive Advertising stresses that revenue growth is their sole focus when strategizing their clients’ Amazon campaigns. They balance Amazon PPC and Amazon SEO to drive optimal campaign performance and increased profits.
The agency offers a free audit of your existing Amazon Store so they can understand your specific needs and establish how they can best support you. They will then show you the key areas they could optimize and enhance your Amazon strategy while giving you a complete overview of their process.
Awards and Recognition:
- #145 on the Inc. 500
- Premier Google Partner, HubSpot Certified Partner, Bing Ads – Accredited Professional, Facebook Marketing Partner, Klaviyo Master Elite
- Was a finalist in two categories (App Growth and International Growth) of the 2023 Google Ads Premier Partner Awards.
Talent and Technology:
- 160+ employees (155 currently list Disruptive Advertising as their current workplace on LinkedIn
- The agency’s 10-year target is 1,000 Impactful Marketing Leaders empowering people and brands to realize and live their potential
Notable Campaigns
EMP Shield
EMP Shield produces the World’s first EMP protection technology for an entire home and vehicle tested to military and UL 1449 standards. It is one of the world’s fastest whole home surge protectors operating in less than 1 billionth of a second. It is designed to protect an entire home from lightning, solar flares (coronal mass ejection), power surges, and an electromagnetic pulse.
The company sells a range of EMP Shield products, including models designed for home and car protection. One of their sales channels is through their Amazon store.
The company initially managed its own ads on Amazon, with only limited success. They noticed that despite advertising during Prime Day in 2021 they didn’t see any uptick in sales, and indeed suffered a decrease in average daily sales.
When it came time to advertise for Prime Day 2022 the company approached Disruptive Advertising to create their campaign for them.
Strategic Approach
Disruptive Advertising doesn’t go into detail about the approach it used when creating EMP Shield ads for Prime Day 2022, however, their techniques were clearly successful.
The company saw a 565% increase in revenue comparing 2021 to 2022 Amazon Prime Day sales. They hit a 16.10x ROAS during the two-day sale period in 2022.
Standartpark
Standartpark is a trade and engineering company working in the fields of collection, purification, drainage, engineering, and landscaping. The company rebranded to Vodaland USA in 2022. They manufacture their own products. They operate an Amazon Store selling products like pavers, trench drains, gratings, rebar stakes, grease traps, and more (named Standartpark at the time this case study covers, though rebadged Vodaland now).
By 2021, Standartpark had been providing its customers with quality products and exemplary service for over 20 years.
However, they were still managing the Amazon platform and marketing campaigns themselves and were having trouble scaling their revenue.
They approached Disruptive Advertising to come up with a strategy to improve their Amazon performance.
Disruptive Advertising’s efforts paid off. Once they were managing the client’s account, they saw a 97% increase in Q4 revenue YoY. This led to an additional $478,792 in Q4 sales with a 30% increase in ROI.
Strategic Approach
Disruptive Advertising approached the challenge in three parts:
- Building out Standardpark’s Amazon storefront
- Optimizing product listings to rank better for keywords and increase conversion rates
- Creating more efficient PPC campaigns
To improve organic rankings, Disruptive Advertising’s team added more comprehensive bullet points, better search term/keyword targeting, and included higher-ranking keywords in titles.
In paid channels, they added negative keywords to their existing broad campaigns as well as adding bid restrictions on broad campaigns. They also built brand defense, competitor targeting, and manual keyword campaigns.
Key Amazon marketing services:
- Marketing strategy
- SEO
- Listing optimization
- Campaign optimization
- Keyword research
4. Nuanced Media
Best for: Amazon strategy and PPC services
Notable clients: Krush Kandy, Seat Covers Unlimited, Unisox
Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project
Nuanced Media is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. They work with 7-figure sellers and some of the top brands on Amazon. They have been featured on BuzzFeed, CNBC, ModernRetail and more.
The agency’s process begins by analyzing a new client’s existing campaigns, establishing best practices, and focusing on getting their Total Advertising Cost of Sale (TACoS) down. They then focus on refinement and return on investment.
Awards and Recognition:
- Make Use Of – #1 Amazon PPC Management Agencies
- Nuanced Media has a Shopper Approved rating of 4.7/5
- An Amazon SPN Certified Partner and an Amazon Ads Verified Partner
Talent and Technology:
- Founded by Ryan Flannagan in 2010 (initially as a web design company, focusing on B2B marketing, before pivoting to eCommerce and Amazon marketing)
- Headquartered in Arizona but have employees throughout the United States
Notable Campaigns
Lunt Solar Systems
Lunt Solar Systems is the largest producer of solar telescopes in the US, with a state-of-the-art manufacturing and sales facility in Arizona. They are responsible for the design, fabrication, assembling, and personal testing of solar telescopes and solar filters.
They came to Nuanced Media to help them launch and optimize an Amazon campaign targeted at the 2017 Solar Eclipse. They were anticipating moving 5-7 million eclipse products in a 30-day window, which created a unique set of logistical challenges.
The initial goal was to drive $5 million in gross revenue on Amazon with a direct spend of 9% or less. They exceeded this by a considerable margin, with a final result of $18 million+ in gross revenue and a direct advertising spend of less than 1.8%.
Strategic Approach
Nuanced Media worked with Lunt Solar Systems to determine the potential distribution methods including Mall Kiosks, Brick and Mortar distribution, direct distribution, pick-and-pack shipping partners, and other options.
Amazon was an obvious channel, but Nuanced Media had to work out the challenges of sales and distribution on the platform, knowing everything had to be organized well to work within such a short timeframe. In addition, they needed a system to deal with counterfeit competitive products.
Lunt advertised heavily on Amazon. However, Nuanced Media also had to put together a concrete off-Amazon strategy to increase product sales, establish additional credibility, and drive brand awareness.
They also executed a brand protection strategy involving Brand Registry enrollment, monitoring listings rigorously, educating consumers about authentication, and collaborating closely with Amazon to remove counterfeit products swiftly.
The agency carried out an in-depth analysis of offline and online strategies to identify the best opportunities. Where relevant, they modified existing campaigns to spotlight the most effective product variation and created Defense and Offense campaigns.
True Citrus
True Citrus provides natural citrus-based products like drink mixes, flavor enhancers, crystallized citrus packets, and lemonades. They offer convenient options without artificial additives to enhance hydration.
The company approached Nuanced Media because they were dissatisfied with their previous agency’s lack of proactiveness and overall performance on Amazon.
True Citrus felt their existing Amazon campaigns were disorganized, targeting irrelevant keywords, leading to significant wasted spend.
They came to Nuanced Media for a mixture of Amazon vendor account optimization, Amazon seller account management, Amazon PPC advertising, and Amazon DSP advertising.
During the first year of the partnership, Nuanced Media’s PPC efforts not only met but exceeded sales targets by an impressive $2,300,000. With the Return on Ad Spend (ROAS) of 5X, their campaigns showcased efficiency and effectiveness. In addition, they were able to slash wasteful spending by $200,000 compared to the previous agency’s efforts.
Strategic Approach
Nuanced Media took a two-pronged approach to this campaign:
- Giving priority to dominating and defending True Citrus’s branded terms and product page sponsored placements
- Leveraging cross-selling and upselling tactics to grow unit sales and revenue.
Their PPC efforts were finely tuned to focus on highly relevant terms, aligning ad spend with precise targeting to reach the target audience effectively. They also proactively engaged competitors with similar products, maintaining PPC efficiency and strategically positioning the client within the market.
Key Amazon marketing services:
- Consulting
- User experience design
- Ongoing bid management
- Product page and campaign optimization
5. Thrive Internet Marketing Agency
Best for: Amazon PPC
Notable clients: Superior Plastics, J&B Electrical, Aeon Systems
Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project
Thrive offers a wide variety of digital marketing, web design, social media marketing, eCommerce marketing, reputation management, and Amazon marketing services.
They can assist you in multiple ways on Amazon, from Amazon Account Management (maximizing your Amazon budget to give you the most ROI) to Amazon Listing Optimization (enhancing your Amazon product descriptions and images) to helping solve problems, acting as an intermediary and handling your appeal, should you suffer an Amazon Suspension Notice.
Awards and Recognition:
- Forbes Agency Council – Official Member 2024
- The Manifest – Top SEO Provider
- Microsoft Advertising Partner 2024, YEXT Certified Partner, Shopify Partner, Google Partner – Premier 2024, International Franchise Association Member
- Made it into the Inc. 5000 list for the 7th consecutive year in 2023
Talent and Technology:
- Matt Bowman, Thrive’s president and founder, set up the agency in 2005 (originally calling it MLB Web Design).
- It is now a full-service digital marketing company with more than 220 employees across the globe, including in 34 U.S. states.
Notable Campaigns
Seismic Audio
Seismic Audio sells a range of unique speaker cabinets and music-related gear at affordable prices. They are an Internet-based pro audio company with a strong presence on Amazon.
Initially, Seismic Audio partnered with Thrive to strengthen its Amazon marketing strategy. Before the partnership, the client produced approximately 14,000 monthly unit sales. They tasked Thrive with improving their daily sessions, page views, and monthly sales.
Two months into the Amazon advertising campaign, Thrive’s efforts resulted in a 26% increase in sales volume, a 23% increase in total units ordered, and a 21% increase in Amazon product listing pageviews. They were able to reduce the client’s advertising cost of sale (ACoS) by 40%.
Strategic Approach
Thrive set up integrated Amazon advertising and SEO campaigns for Seismic Audio.
They performed in-depth site audits and industry analyses to gain a better understanding of the client’s campaign direction. After thorough research, Thrive focused its marketing efforts on optimizing each product listing with relevant, high-performing keywords.
Thrive finished a complete overhaul of the product titles, description bullet points, keywords, and images for more than 2,000 products.
Thrive’s online marketing specialists set up promotional ads, such as coupons and BOGO (buy one get one), to convert more visitors into customers.
Off-Amazon, Thrive also managed the client’s branding, parent/child product relationships, pricing optimization, in-stock monitoring, and search engine optimization (SEO). They performed extensive keyword research, on-page and off-page optimization, site audits, link analyses, guest blogging, and content syndication.
Thrive also launched a pay-per-click marketing campaign to explore new opportunities for increased revenue.
Image 3D
Image 3D sells retro Viewfinders with the capability of making custom reels featuring your photos. They have both an online store and an Amazon Store.
The company reached out to Thrive because it hadn’t previously engaged in Amazon advertising. At this stage, the company only generated 320-350 unit sales per month.
Thrive’s main goal was to increase the client’s daily sessions and pageviews. They wanted to optimize Image 3D’s Amazon product listings with a unique set of high-performing keywords.
Its Amazon strategy led to a 350.26% increase in sales volume, a 452% increase in unit conversions, and a significant decrease in the Amazon advertising cost of sale (ACoS) of 40%. Later social media and email campaigns added additional site traffic, new users, sales, and more.
Strategic Approach
At the start of the process, Thrive’s digital marketing specialists performed a complete account audit, business review, and competition analysis to get a better understanding of the client’s position in the Amazon marketplace. They set KPIs for the campaign.
Thrive then revamped the client’s Amazon page, starting with its product titles, keywords, description bullet points, and images. They ensured each product listing looked professional, informative, and engaging.
The agency then launched several advertising campaigns. Their pay-per-click marketing team created both automatic and manual campaigns to provide a good mix of exposure throughout the day and increase the client’s sales. Alongside this, they set up promotional campaigns such as coupons and BOGO (buy one get one), scheduled based on customers’ buying journeys, to attract more leads and sales.
As well as the Amazon advertising, Thrive’s social media team set up a social campaign in the lead-up to the COVID-affected 2020 holiday season. They began this early (in September) to counter the extended shipping times caused by COVID-19.
Finally, after the successful launch of the Amazon marketing campaign, the client extended its partnership with Thrive to give email marketing assistance.
Key Amazon marketing services:
- Account management
- Listing optimization
- Keyword research
- Pricing strategy and testing
- Catalog organization
- Brand registry
6. Duck.Design
Best for: Customized Amazon Storefront and Graphic Design
Notable clients: Eco Essentials, Bamboo
Pricing: Minimum spend of $1,000 per project
Duck.Design distinguishes itself as an Amazon marketing agency with its specialized focus on customized storefronts and graphic design services. Their expertise in selecting the most effective Amazon templates ensures that your brand stands out with an exceptional shopper experience optimized for both web and mobile platforms.
Their services are particularly beneficial for clients aiming to enhance their brand presence on Amazon. Duck.Design’s team of top global designers ensures a successful outcome. They can adapt to your growing business needs and will execute the task with a guaranteed turnaround. This approach makes them not only a reliable partner but also a cost-effective solution, offering services at prices significantly lower than those of conventional agencies.
Key Amazon marketing services:
- Storefront optimization
- Amazon store marketing material
- Mobile-friendliness
7. The Goat Agency
Best for: Medium and Large Brands
Notable Partnerships: Dell, Belmond, Audi, NIVEA, OLAY
Pricing: Minimum spend of $50,000 per project
As a pioneering force in the influencer marketing domain, The Goat Agency has carved a unique niche by integrating influencer content with Amazon’s powerful retail media network. This strategic alliance with Amazon Ads propels you into the forefront of eCommerce through influencer-led shoppable content, leveraging Amazon’s vast first-party shopper data for unmatched campaign performance and return on ad spend (ROAS).
The London-based marketing giant is among the first to offer such shoppable content on Amazon, providing a seamless bridge between social media influence and the world’s largest online retail platform. Their service suite encompasses not just the creation and dissemination of influencer content but also strategic planning and performance analysis to ensure each campaign hits your target audience with precision.
Key Amazon marketing services:
- Strategy consulting
- Product page optimization
- Content production
- Amazon community management
8. Rise Interactive
Best for: Amazon ads
Notable clients: Tempur Sealy International, Revitive, Turtle Wax
Pricing: Undisclosed
Chicago-based firm Rise Interactive was founded in 2004. The company provides solutions for digital media, analytics, creative content, and web and mobile development. In addition to their offerings as an Amazon agency, they also offer sponsored ads, Amazon DSP, organic/PDP strategy, A+ Content, and store management services.
Rise shines as one of the leading Amazon marketing agencies thanks to its proprietary strategies, technology, and advanced reporting capabilities. For example, while they offer Amazon services, they are also able to integrate paid search and programmatic media outside of Amazon. This allows clients to create holistic paid marketing campaigns for maximum effect.
Rise Interactive was recognized as a strong performer in the 2019 Forester Wave: Performance Marketing Agency category, and won the Best PPC Campaign Overall US Search Award in 2019. More recently, they were named as third-place winners for their partnership with impact.com and Ulta Beauty by the US Partnership Awards. This signifies their dedication to creating successful online campaigns that drive organic search traffic.
Key Amazon marketing services:
- Margin data analysis
- Promotional strategies
- Cross-channel integration
- A proprietary media optimization platform with Amazon API integration
9. Add3
Best for: Amazon ads
Notable clients: SkinTour, Outdoor Research, OAK + FORT
Pricing: Undisclosed
Add3 offers integrated, performance-driven digital marketing solutions. Based in Seattle, they design strategies that help brands connect with customers across digital channels to generate results. Add3 boasts a strong synergistic internal dynamic, one designed to offer seamless collaboration across teams to aid customers in reaching their marketing goals. Furthermore, they adhere to the principles of transparency and agility.
Clients can also generate the most reach and conversions by utilizing custom launch strategies. Firms and customers work closely together to guide this approach, which they claim has been highly successful.
Key Amazon marketing services:
- Creative strategy
- Branding
- Content creation
- Campaign creative
- Strategic and specific targeting
- Analysis and advanced audience metrics
- Testing
- Reporting
10. Digital Operative
Best for: Strategy and targeting
Notable clients: WaterWipes, Injinji, Baby Tula
Pricing: $150 – $199 per hour / Minimum spend of $50,000 per project
Digital Operative is an international digital marketing agency that has offices in San Diego, Denver, New York, Tokyo, and the United Kingdom. With over 25 years of combined experience, their multi-disciplinary team is quite capable of tackling everything from creative direction to digital strategy, Amazon marketing, user experience (UX), web design, and web development.
Additionally, their integrated approach to positioning their brands online makes them a perfect fit for clients who want to take their Amazon marketing efforts to the next level.
What sets Digital Operative apart is its expertise in behavioral targeting. This allows them to create content and ads that are more likely to get noticed by potential customers, resulting in higher click-through rates (CTRs) and lower ad costs.
Digital Operative offers a wide range of services for Amazon marketing clients, including product review optimization and embedded video creation and management. They also have experience with A/B testing, so they can effectively determine the most effective ads and tactics for each client’s needs.
Key Amazon marketing services:
- Omnichannel fulfillment
- Marketing strategy
- A+ Content development
- Analytics
- Reviews management
- New product launch programs
- New seller program setups
- Amazon listing optimization
- Conversion rate optimization
11. Vertical Rail
Best for: Amazon account management
Notable clients: Vertical Rail doesn’t list any specific clients, but they’ve helped over 100 brands solve complex Amazon issues
Pricing: $300+ per hour / Minimum spend of $1,000 per project
Vertical Rail has an interesting history. Andrew Arenson and Linda Bateman, both veteran marketers in digital marketing and eCommerce, founded the firm in 2008 to serve sellers, brand owners, and manufacturers of all sizes. With their extensive years of experience and knowledge, they have turned their expertise into ways for brands to generate results, with a targeted approach towards Google and Amazon advertising.
A glance at this California-based agency’s approach to supporting Amazon businesses is enough to understand why they’re successful. First of all, their solutions include strategic planning on content development, resources, product inventory, and MAP reinforcement. They also provide analysis and recommendations for profit, performance, and reputation management.
Key Amazon marketing services:
- Consulting
- DSP management
- Account management
- Product optimization
- Keyword research
- Competitive analysis
12. Emplicit
Best for: Amazon account management
Notable clients: Ekster, Ausnutria, General Mills
Pricing: Minimum spend of $5,000 per project
Established in 2009, Emplicit offers a wide range of Amazon-related services to help you market and manage your store. They first focus on mastering Sponsored Product Ads, Sponsored Brand Ads, and Sponsored Display Ads before they expand their focus to other marketing activities.
They will help you research customers, plan campaigns, and optimize keywords, among other things. What makes them such a great choice for Amazon marketing is their proprietary technologies. Whether you need help managing listings or with reporting, their software, and data-driven services can be tailored around your business and used for complete Amazon channel management.
Key Amazon marketing services:
- Customer research
- Campaign planning
- Listing optimization
- Bidding strategies
- Tracking and reporting
13. Digital Marketing Agency
Best for: Amazon SEO
Notable clients: Kohler, TripAdvisor
Pricing: Undisclosed
DMA is an international agency that has offices in North America, Europe, and Asia. Unlike other agencies on the list, it is a full-service digital marketing firm that only offers Amazon SEO.
While that may seem like far less than one would expect, their scope of expertise is rather extensive. The company has helped brands with everything from organic search engine conversion optimization to paid search and product reviews. They’re not just experts at Amazon SEO — they also have experience with Google AdWords and Bing Ads campaigns, as well as social media management for small businesses.
DMA has also received its fair share of accolades. In 2017, they were recognized as a finalist for the Drum Search Awards. They were also nominated for a BIMA Award, were finalists for a Lincolnshire Digital Award, and were recognized as a leader in digital marketing by CrowdReviews.
Key Amazon marketing services:
- Listing optimization
- Keyword strategy
- Content, SEO, site, and backlink audits
14. Enventys Partners
Best for: Product development and page development
Notable clients: Antonia Saint NY, Chili Technology, Sated
Pricing: $100 – $149 per hour/minimum spend of $5,000 per project
Since their establishment in 2001, Eventys Partners has developed into effective experts in launching new products. That’s because they have a deep understanding of what it takes to get a product from concept to market and help startups, businesses, and celebrities succeed in the process. To date, they’ve helped file more than 750 patents and built dozens of companies along the way. They have also helped brands raise over $175 million through crowdfunding and empowered companies through streamlined digital marketing strategies.
Enventys Partners has offices in North Carolina, California, and Taiwan. When you partner with them for any Amazon-related marketing work, you can be sure that they have the experience and expertise to help your product reach its potential.
Key Amazon marketing services:
- Sales strategy and planning
- Keyword research
- Competitor analysis
- Product page development
- SEO
- Customer service management
- Paid advertising
- Data analysis
- Custom reporting
15. Taktical
Best for: Amazon ads
Notable clients: Casper, Mavi, BarkBox
Pricing: $50 – $99 per hour
Taktical is an internationally recognized performance-driven digital agency. Founded in 2010, with offices in Manhattan and New York, they’ve made a name for themselves by helping brands optimize marketing output to deliver better results. For instance, when the commission-free trading app Matador needed a way to decrease the cost per install, Taktical helped them shave the rate by 78%.
Taktical’s Amazon solution is centered around paid advertising. Brands can benefit from their services in the following ways: growth of product sales, traffic from Amazon to websites, and an increase in app downloads. What this means for businesses is that Taktical can help you solve problems that may be keeping your product from hitting its potential. So, if you’re looking for an agency with a proven track record in growth-oriented marketing on Amazon, look no further than Taktical.
Key Amazon marketing services:
- Amazon PPC
- Strategy
- Ad content creation
- Campaign optimization
- Reporting
16. Rank Media Agency
Best for: Amazon influencer marketing
Notable clients: ChocExchange, Tribal Fashion
Pricing: $100 – $149 per hour/minimum spend of $5,000 per project
Rank Media was founded in 2010. With offices located in Québec and Boca Raton, they are a digital agency that combines creative design, marketing strategies, and custom development to help businesses grow. In their own terms, they “design like artists. Program like nerds. Think like businesspeople.”
Partnering with Rank Media Agency will allow your business to achieve a number of objectives such as increased traffic, leads, and sales. Ultimately, your goal should be to make your business as successful as possible, and Rank Media Agency can help you do just that.
Key Amazon marketing services:
- Listing optimization
- PPC
- Influencer marketing
- SEO
17. Ad Agents
Best for: Amazon SEO
Notable clients: Bridgestone, SEEBURGER
Pricing: Undisclosed
Ad Agents is a German-based performance marketing digital agency. Founded in 2006, they’ve helped both national and international brands realize results through their extensive range of services. In many ways, they are equipped to help eCommerce brands grow.
Their Amazon solution set includes Amazon SEO and advertising, both of which are backed by regular maintenance monitoring and reporting, and strategic planning. Their team can share trustworthy suggestions on how brands can leverage this marketplace and create target-oriented strategies to boost sales.
Key Amazon marketing services:
- Product page management and optimization
- Content creation and optimization
- Keyword research
- Monitoring
- Reporting
- Brand store building
18. Titan Growth
Best for: Keyword research
Notable clients: Blackbaud, Classy Closets, Kannaco
Pricing: $100 – $149 per hour/minimum spend of $1,000 per project
Titan Growth is a specialist search engine optimization and paid media agency that is headquartered in San Diego, California. They have worked with the likes of National Geographic and Lindblad Expeditions. They are now part of Intero Digital.
Their Amazon services include helping you find the perfect keywords for your campaigns by including competitive analysis and complementary product keyword research. By collecting as many of the right keywords as possible, they can get to work to produce sponsored products, headline searches, and product display ads to generate results.
And, when it comes to analysis, Titan Growth digs deep. They offer demographic and location audits that will show you how to decrease unproductive spending, identify ways to maximize ad revenue, and more.
Key Amazon marketing services:
- Keyword research
- Targeting
- Paid media audits
19. Junglr
Best for: Amazon PPC
Notable clients: Mozi Ventures, Zenith Athletics
Pricing: Minimum spend of $1,000 per project
Junglr is a small, but agile, Amazon marketing agency based in Ocala, Florida. Everything about their service offering is bespoke. Even though that may seem frivolous, it is not.
The agency offers a unique approach to Amazon PPC management, product listings, and other segments around the platform. Before committing to working with a client, they seek to understand more about their brand and their goals. A number of services may be offered to clients, including custom strategy development, keyword research, campaign creation, product launches, and ongoing account management—which are almost everything you need to get started on Amazon.
Key Amazon marketing services:
- Advanced keyword research
- Amazon account audits
- Bid optimization
- Data analysis and reporting
20. BellaVix
Best for: Amazon account management
Notable clients: Instant Pot, Pyrex, The Children’s Place
Pricing: $200 – $300 per hour/minimum spend of $25,000 per project
BellaVix is a firm founded in 2019, located in Cary, North Carolina. Don’t let their young age prevent you from considering them, even if they are among the younger agencies on our list. Their team has over 20 years of combined marketing and Amazon experience.
BellaVix focuses on Amazon Seller Central Management, offering full channel management services and operational support along with PPC management. On the Amazon Vendor Central Management front, they manage and advise how to best position your catalog and develop a powerful relationship with Amazon.
On a more granular level, their services include marketing, FBA management, marketplace management, Amazon brand protection and customer support, and Amazon programmatic advertising. BellaVix will also help you take advantage of Amazon’s influencer program too.
Key Amazon marketing services:
- Account setup
- Inventory management
- Daily account management
- Product, category, and keyword research
- A+ Content creation
- Demand planning and forecasting
- Reporting
21. SEO Brand
Best for: Amazon EDI integration
Notable clients: LG, BMW, Bistro Tables & Bases
Pricing: $100 – $149 per hour/minimum spend of $1,000 per project
SEO Brand is a digital agency in Boca Raton, Florida. Founded in 2006, the firm caters to all digital marketing requirements, including Amazon SEO, PPC management, and something few Amazon agencies speak about, EDI solutions.
Overall, SEO Brand uses a targeted approach to helping clients realize growth. They believe that a successful strategy for winning on Amazon begins with search optimization, followed by extending reach through sponsored products, sponsored brands, sponsored displays, and video ads. In addition, SEO Brand can develop a solution utilizing custom code that can be customized to suit your brand’s needs, such as Amazon EDI.
Key Amazon marketing services:
- EDI compliance
- Account setup and audits
- Brand registration
- Competitor analysis
- Listing management and optimization
22. KlientBoost
Best for: PPC
Notable clients: Lily and Fox, Vintage Candy Co.
Pricing: $100 – $149 per hour/minimum spend of $1,000 per project
Founded in 2015 and headquartered in Irvine, California, KlientBoost is likely one of the more popular PPC agencies you’ll come across. They host a YouTube channel where they regularly show their audience a behind-the-scenes look at their brand. With large and growing brands such as Unbounce and Mention, the company has seen phenomenal growth over the last few years.
Here’s the thing: while their site does not specifically indicate Amazon marketing, their expertise in PPC and marketing, in general, makes them a solid PPC option for brands looking to take advantage of the Amazon marketplace. In fact, if you’re looking for stellar insights on Amazon marketing and ads, take a look at this blog post written by KlientBoost’s founder and CEO, Jonathan Dane.
Key Amazon marketing services:
- Keyword research
- Campaign management
- Split testing
- Competitor monitoring
- Advanced retargeting campaigns
- Ad copy
23. SmartBug (formerly Chair 10 Marketing)
Best for: Cross-channel marketing
Notable clients: O-Rings West, SkinSpirit
Pricing: $100 – $149 per hour/minimum spend of $1,000 per project
SmartBug Media acquired Chair 10 Marketing in May 2023. The rebranded SmartBug agency is still the same team that operated as Chair 10, however.
They are still a digital marketing agency with an office in Seattle, Washington. What sets them apart from other marketing agencies is that they offer a solid handle on strategy, pulling together all you need to run successful marketing campaigns on and off of Amazon. This makes it advantageous to the Amazon seller because paying attention to a greater view of the business and its growth potential can help reduce risk and optimize profits.
Interestingly, SmartBug sees Amazon as an additional avenue for revenue generation. That means theirs is a holistic approach to helping your business grow through cross-channel campaigning, content marketing, and the wider eCommerce ecosystem. All work is backed by data and transparency to ensure that you are not only satisfied with what you’re getting but understand exactly how your money is being spent.
Key Amazon marketing services:
- Advertising strategies
- Campaign optimization
- Reputation management
- Reporting
24. WebFX
Best for: Amazon SEO
Notable clients: ZAGG, Kangol, Fujifilm
Pricing: $100 – $149 per hour/minimum spend of $1,000 per project
WebFX is a full-service digital marketing agency with 13 offices across North America. Since their inception, they have been focusing on data and bottom-line metrics, like leads and revenue. Among the firm’s most appealing features are their results. Their achievements include over 6.2 million qualified leads, 4.1 million qualified calls, 11.5 million eCommerce transactions, and 570 customer testimonials.
For a monthly fee, WebFX offers product keywords, categories, and subcategories as well as monthly reporting on how your results are impacting other areas of your business, like revenue and lead generation. In addition, WebFX provides customers with access to ContentGeniusFX, an AI-powered platform to help plan, launch, and monitor new content produced for your website.
WebFX has also received its fair share of accolades as a marketing company. They have earned a variety of honors and recognitions, including being named one of the best workplaces in Pennsylvania by Good Firms Top Digital Marketing and being listed as an Inc. 5000 Fastest Growing Company.
Key Amazon marketing services:
- Store and marketplace launch
- Consulting
- Brand registry
- PPC management
- Review management
- SEO
25. Eboost Consulting
Best for: Amazon PPC
Notable clients: Surfline, Darn Good Yarn
Pricing: $200 – $300 per hour/minimum spend of $5,000 per project
Eboost Consulting is a specialist paid social, paid search, and Amazon PPC agency. They offer a highly strategic approach because their process executions are backed by years of experience and proven results. This affords their clients the certainty that they are working with an agency invested in helping them achieve success.
Headquartered in Carlsbad, California, Eboost Consulting offers a range of social media management solutions, including scheduling posts, tracking engagement, and measuring ROI, to name a few. They have also invested in AI and machine learning algorithms that do the heavy lifting and help ensure long-term campaign performance, so you can focus on what you do best: running your business.
Key Amazon marketing services:
- Data Analytics
- PPC management
- Campaign optimization
- Reporting
26. Media.Monks (Formerly Metric Theory)
Best for: Amazon ads
Notable clients: Every Man Jack, Seattle Coffee Gear
Pricing: Minimum spend of $5,000 per project
Media.Monks recently acquired the performance digital marketing agency, Metric Theory (reviewed in earlier versions of this post). In turn, Media.Monks is the purely digital operating brand of S4Capital plc that connects 8,600+ digital natives across one global team.
The agency combines media, data, social, platforms, studio, experience, brand, and technology services, to help clients continuously reinvent themselves throughout increasingly rapid cycles of disruption.
Media.Monks has many specialties including digital campaigns, films, games, mobile, websites, platforms, apps, installations, VR, experiential, interactive experiences, content, post-production, VFX, 3D, animation, and much more.
Amazon services include sponsored products, sponsored brands, and sponsored display ads. They also help you spread your brand far and wide by combining Amazon management with search and social ads. And, to help you get the best performance for your dollars, they regularly perform ad testing and provide product listing optimization and custom reporting. Media.Monks also does its part to protect your earning potential by tracking Amazon MAP violators and resellers.
Key Amazon marketing services:
- Brand strategy
- Integrated performance reporting
- eCommerce copywriting
- Reporting
27. JumpFly
Best for: Ad management
Notable clients: Wholesale Patio Store, The Basket Lady, Name Bubbles
Pricing: $50 – $99 per hour/minimum spend of $5,000 per project
JumpFly is a PPC advertising management agency in Elgin, Illinois. Since 2008, they have provided ad management for Amazon, Facebook, Instagram, TikTok, and Google ads, among other services. With JumpFly, you can manage all aspects of your PPC campaigns. Every aspect of your campaigns will be built, maintained, and analyzed by them.
Furthermore, they have built a powerful AI platform that crunches data quickly and easily to offer analysis that few agencies can match. JumpFly is unique for that reason. Results can be accelerated through their ability to perform performance-based analysis.
Key Amazon marketing services:
- Amazon ads
- Daily optimization
- Strategic analysis
28. Logical Media Group
Best for: Cross-channel marketing
Notable clients: Fresh Wave, Vienna Beef, SK Professional Tools
Pricing: $150 – $199 per hour/minimum spend of $10,000 per project
Logical Media Group is a full-service digital marketing agency. The firm was founded in 2006 and is headquartered in Chicago, Illinois. Like most full-service agencies, their offerings include search engine optimization, social media marketing and management, email marketing, and web design and development. They also dabble in affiliate marketing and video optimization.
What you’ll appreciate most about Logical Media Group is its strong tactical approach. Working with them will get you research and transparency. They’ll make your campaigns highly competitive, help you manage your products by finding the right keywords and creating perfect ads, elevate your storefront, and back it all up with monitoring and reporting. But it doesn’t end there. Because they are a full-service agency, Logical Media Group believes that customer interactions shouldn’t stop at Amazon. They use a cross-channel approach, leveraging email marketing, paid search and social, and organic content to offer exponential brand growth.
Key Amazon marketing services:
- Product management
- Tactical competition strategy
- Storefront enhancement
- Monitoring and reporting
29. Urtasker
Best for: Amazon PPC management
Notable clients: Wanderlust, Knot Models
Pricing: Minimum spend of $1,000 per project
Urtasker is an eCommerce consulting agency headquartered in Long Island, New York with offices in Pakistan. The firm was founded in 2015 and has since enjoyed phenomenal growth. In fact, in the last five years, they’ve boomed from a small team to a team of 200+ eCommerce consultants and specialists. They are customer-centric and subscribe to a philosophy based on collectivism and openness, values that they believe empower their brand and customers to get the best out of every interaction.
Urtasker offers Amazon PPC management, account management, and listing optimization. You can also count on their thorough approach to managing your Amazon business. Using metrics and running health checks, the company ensures that your business is positioned for success.
Key Amazon marketing services:
- Listing and ad campaign optimization
- Strategy
- Keyword research
30. Ignite Visibility
Best for: Amazon SEO
Notable clients: BTO Sports, Mobile Mini Solutions, Tony Robbins
Pricing: $100 – $149 per hour/minimum spend of $1,000 per project
It is highly likely that you have already come across Ignite Visibility if you are a regular reader of Influencer Marketing Hub. Additionally, as they are considered to be one of the best Amazon marketing agencies, their work has also been featured in the Huffington Post and Forbes.
With a team of over 100 full-time experts, Ignite Visibility is a one-stop shop for all your Amazon marketing needs. They offer a wide range of services including Amazon ad console management, organic rank enhancement, listing optimizations, and seller launch consultation. The team takes pride in developing long-term relationships with their clients, ensuring that they meet every need imaginable. In addition to this, Ignite Visibility provides unparalleled customer service and 24/7 support 365 days per year. With that said, it is safe to say that if you are looking for an Amazon marketing agency that will go above and beyond, Ignite Visibility could be your go-to choice.
Key Amazon marketing services:
- A+ Content creation
- Multilingual and multiregional SEO strategies
- Listing updates
- Amazon marketplace management
- Branding
- Reporting
31. Voy Media
Best for: Cross-channel marketing
Notable clients: Blankie Tail, Lash Liner, NOATMEALS
Pricing: $50 – $99 per hour
Voy Media is a performance-based, full-service agency. From consulting to creative, they can take care of everything. In fact, each month, nearly 13,000 high-volume creatives are produced by their team. Access to real-time analytics is included in their Amazon marketing services. So, every key aspect of the process will get the necessary attention.
Their comprehensive services are complemented by their extensive customer support. When working with them, you’ll get a dedicated account manager and lead strategist. Plus, you can also look forward to one-on-one strategy consultations. And, to crown that, they believe in treating it as a partnership. So, they also offer any training and research your business is interested in regarding their processes.
Key Amazon marketing services:
- Amazon ads
- Retargeting
- Copywriting
- Video design and product photography
32. Major Tom
Best for: Consulting
Notable clients: Canon, Pepsico, Roller Rabbit
Pricing: Management fees are about $3,000 per month and setup fees are between $2,000 and $20,000
Major Tom uses a four-phased approach to get to know your whole business and identify the best strategy and tactics. During the two decades that they’ve been in business, their full-service team has helped more than 1,000 clients with their digital needs. They can assist you with missed sales, product rankings, and logistical issues related to Amazon marketing services.
Selling products through Amazon can be a daunting and complex task. However, with the help of Major Tom, you’ll get everything that you need to make it successful. In addition, they offer 24/7 support as well as an awesome client portal where you can see all your progress in one place.
Key Amazon marketing services:
- Consulting
- Strategy
33. RNO1
Best for: Design, research, and strategy
Notable clients: Beckett Simonon, Piper & Scoot, Bullstrap
Pricing: $200 – $300 per hour/minimum spend of $10,000 per project
RNO1 is a growth-first, full-service digital design experience agency that has years of experience working with clients from all industries and levels of success. Founded in 2009 and headquartered in San Francisco, California, their team’s extensive expertise in digital strategy, as well as paid search, search engine optimization, and content marketing, are second to none. They understand that Amazon is a complex environment, with different dynamics and requirements for each stage of the buyer’s journey.
To help brands scale and thrive, RNO1 guides you through the process of growing your company with agility, passion, and purpose. From conception to growth hacking, they will partner with you to create and execute a comprehensive digital plan that leads to sustainable success. Whether your brand is just starting or has been around for a while, RNO1 can help you take your business to the next level by optimizing your website and increasing traffic flow, engagement rates, and conversion rates.
Key Amazon marketing services:
- Design direction
- Branding
- Digital strategy
- Industry and consumer research
34. Searchbloom
Best for: SEO
Notable clients: Nature’s Seed, ShirtSpace
Pricing: $100 – $149 per hour/minimum spend of $1,000 per project
When it comes to Amazon and eCommerce, Searchbloom is your one-stop shop. They are on a mission to make search engine marketing more transparent, ethical, and effective for small businesses and online entrepreneurs. They pride themselves on being a search engine marketing company that is founded on the values of customer service, accountability, and results. With years of experience in paid search and SEO campaigns for Amazon, they know how to get your business ranked higher on Google, so you can take advantage of all the opportunities that come with ranking high.
Searchbloom makes it easy for business owners to get started with a custom Google search campaign and provides regular reports, so you can track your entire online marketing journey. This way, you can be sure that you are getting the most out of your investment, and you know exactly what action to take next to sustain your success.
Key Amazon marketing services:
- Local, national, and eCommerce SEO
- Keyword research
- Competitor analysis
- Bidding management
- Campaign assessment
- Reporting
35. MV3 Marketing
Best for: Amazon SEO and PPC
Notable clients: Filestack, Simplilearn, Portworx
Pricing: Pricing ranges between 3% and 10% of your monthly ad budget
MV3 Marketing was established in 2008 with a mission to build world-class marketing solutions that connect brands with their customers in an impactful and holistic way. They understand the importance of A/B testing of markets and ad copies, among others, to find what works best for each client.
MV3 helps companies refocus their Amazon marketing efforts by developing multi-channel strategies, including paid search and retargeting, designing powerful landing pages, and executing email marketing campaigns that are highly customized to your audience and goals as well as measuring the results comprehensively for long-term success.
MV3 Marketing also has experience in developing Amazon landing pages, creating buyer personas, and leveraging big data to identify what customers are engaging with most on the eCommerce platform, so they can craft strategic messages that resonate with them. If your business is looking for help with all aspects of Amazon marketing, MV3 is a good option to consider.
Key Amazon marketing services:
- Ad copy and testing
- Audience targeting
- Bidding management
- Retargeting
- Campaign assessment
- Reporting
- Listing optimization
- Seller setup and management
36. Blue Wheel
Best for: Comprehensive Amazon Advertising and Ad Management
Notable clients: Deer Stags, Smells Begone, Avatara, Voloom, Layer 8 and many more
Pricing: Pricing available upon request
Blue Wheel Amazon Marketing Agency, also known as Blue Wheel, stands out with over twelve years of marketplace experience, specializing in Amazon Marketing Services. With an expertise-driven approach, they promise not just to manage your Amazon ad campaigns but also to magnify your brand’s visibility and ROI.
Their unique selling point revolves around their proprietary in-house ad technology, “Companion,” which empowers them to exercise real-time control over advertising, underpinned by a data-centric approach. Beyond their technology, Blue Wheel’s real-world success is evident in their ability to scale on-Amazon brands from scratch to over $50 million, thus proving their mettle and bringing firsthand insights to their clients.
Key Amazon marketing services:
- Amazon Advertising Management
- Real-time Keyword Harvesting
- Auto-Bidding
- Bi-weekly Advertising Reporting
- Content Management for Amazon Stores optimization
- A/B Testing
- Search Term Isolation
What Services Do Amazon Marketing Agencies Offer?
While most of the agencies mentioned on this list offer Amazon SEO and PPC services, there’s much more to Amazon marketing than just these two fields. Also, bear in mind that SEO and PPC are broad fields and can include (or exclude) various other types of services like strategy, optimization, and content creation.
To help you get a better understanding of the different Amazon marketing services on offer, here’s a quick overview of the most popular ones. As for which services to prioritize, let your store’s specific needs guide you.
1. Amazon Search Engine Optimization (SEO)
Just like you’ll need to invest in search engine optimization to get your website to rank higher on Google, Amazon storefront owners also need to think of ways to increase their store’s visibility in Amazon’s search engine.
Enter Amazon SEO
As Amazon’s search engine uses its own algorithm, it’s better to partner with a marketing agency that specializes in Amazon SEO like Sellozo or Nuanced Media.
2. Pay-per-click (PPC) Management
PPC management is another popular Amazon marketing service. Agencies that specialize in this service will manage and optimize your PPC marketing campaigns.
It’s another way to boost your product listing’s visibility, but unlike SEO you’ll also need to pay for every ad click in addition to your agency’s fee. As such, it’s key that you work with professionals that can maximize your ad spend. It’s not a set-it-and-forget-it approach and you’ll want to work with a team that will track the right metrics and adjust your bidding accordingly.
3. A+ Content Creation
A+ Content isn’t content that scored 90% in some sort of copywriting test. It refers to a content creation and management tool specifically designed for Amazon.
It lets Amazon sellers customize their product detail pages and add their own branding. From comparison charts to components like lifestyle photos and flexible layouts, there are many ways that you can use this feature to your advantage to create a listing that truly stands out.
Just like with any type of content creation, the process is time-consuming. Plus, after you’ve created it, you’ll still need to make time for A/B testing to find the best version.
Luckily many agencies include this service in their offering, and it can be a great task to outsource.
As an example, notice how Rise used A+ content in its campaign for Reynolds Consumer Products, a leading provider of household products.
4. Social Media Marketing (+ affiliate/influencer marketing)
You would’ve noticed that many of these Amazon agencies are full-service digital marketing agencies. What’s more, many of them recommend that you leverage multiple marketing strategies to boost sales.
One of the most popular additional channels that you can explore is social media. Using popular platforms like Facebook and Instagram, you can market your product to a broader audience and redirect this traffic to your Amazon product listing.
Depending on the agency, you might even be able to combine social media marketing with affiliate or influencer marketing for maximum impact. In fact, Amazon recognizes the power of influencer marketing and has its own influencer program. When going this route, you might also want to use software like Refersion to make this task easier.
How to Choose the Right Amazon Advertising Agency?
Choosing the right Amazon advertising agency is crucial for your success on the platform. Here are six tips to help you make an informed decision:
1. Define Your Goals
Before you start your search, clearly outline your advertising objectives. For instance, if you aim to reduce your total advertising costs while increasing sales, consider an agency like Sellozo, which specializes in AI-driven Amazon ad optimization. They offer advanced ranking campaigns to improve organic traffic and reduce wasted ad spend, making them an excellent choice for maximizing your ROI.
2. Research Potential Agencies
Take the time to research agencies with experience in your industry. SmartSites, for example, is an Amazon Ads Verified Partner with a proven track record in managing Amazon PPC ads. Their campaigns for clients like Moving Up Garage Doors resulted in a 301% increase in ROAS, demonstrating their capability in driving significant results.
3. Evaluate Expertise and Specialization
Not all agencies are created equal. Assess the agency's expertise in Amazon advertising, including their knowledge of PPC, SEO, and creative strategies. Nuanced Media is particularly known for its Amazon strategy and PPC services, helping brands like Lunt Solar Systems achieve over $18 million in gross revenue through highly targeted Amazon campaigns.
4. Prioritize Transparency and Communication
Choose an agency that values transparency in its processes and strategies. Thrive Internet Marketing Agency excels in this area, offering detailed reporting and open communication channels. Their strategic approach with clients like Seismic Audio, which led to a 26% increase in sales volume, highlights their commitment to transparency and achieving measurable results.
5. Consider Technological Capabilities
In today's digital landscape, technology plays a vital role in advertising success. Disruptive Advertising leverages advanced analytics and AI-driven solutions to optimize Amazon campaigns. Their work with EMP Shield, resulting in a 565% increase in revenue during Amazon Prime Day, showcases their ability to harness technology for optimal campaign performance.
6. Review Pricing Structure
Budget considerations are always important. Understand the agency's pricing model—whether they charge a flat fee, a percentage of sales, or a combination. For example, Sellozo offers a flat-fee pricing model, which can be advantageous if you prefer predictable costs without long-term contracts. However, balance cost with the quality of services offered, as the cheapest option may not always provide the best value.
What Will I Pay for My Amazon Marketing Agency Services?
Pricing structures can vary significantly between agencies. Some charge an hourly rate; some charge a minimal fee per project.
There are also other factors like a project’s scope, an agency’s reputation, and your location that can impact the pricing.
To give you an idea of what you can expect to pay, here’s a quick comparison of how much different cities in the US charge for Amazon marketing. According to data from Influencer Marketing Hub:
- In Boston, the average minimum campaign size is $4,470 with an average hourly rate of $91.
- San Francisco charges similar rates, but slightly higher, with an average hourly rate of $100 and minimum campaign size of $4,500.
- Miami, on the other hand, is slightly lower with an average minimum campaign size of $3,352 and an average hourly rate of $64.
- While Chicago’s average campaign size is the lowest, its average hourly rate is higher than two other cities and you can expect to pay about $80 per hour.
- Then, there’s New York, a notoriously expensive place. Here, the average campaign size is the highest ($5,614), but the hourly rate is only $71.
What is important is that the agency is transparent about its pricing structure and upfront about extra setup fees and commitments.
Also, considering that results won’t happen overnight, you’ll need to find an agency that you can afford. While many won’t require a long-term commitment, generating real results will call for a long-term investment.
Questions to Ask Your Amazon Marketing Agency Before Hiring
When evaluating an Amazon marketing agency, asking the right questions can help you determine if they are the right fit for your business. Here are some questions to consider:
Pricing and Contracts
- What is your pricing model?
Understanding how the agency charges—whether it's a flat fee, a percentage of sales, or a combination—will help you assess if their services fit your budget. - Are there any hidden fees or long-term contracts?
Clarifying this upfront can prevent unexpected costs and help you understand the commitment involved.
Experience and Expertise
- Can you provide case studies or examples of past success?
Request specific examples of their work with previous clients, especially those in your industry, to gauge their effectiveness and results. - How experienced is your team with Amazon's platform?
Inquire about the team's expertise in Amazon advertising, including their familiarity with various ad formats and strategies.
Tools and Technology
- What tools and technologies do you use?
Ask about the software and tools the agency employs for campaign management and performance tracking. Advanced analytics can provide a competitive edge.
Communication and Reporting
- What can I expect in terms of communication and reporting?
Clarify how often you will receive updates and reports on campaign performance. Regular communication is essential for keeping you informed about your investment. - How do you ensure that my sales are incremental and not cannibalizing other channels?
Understanding their approach to measuring success can help you determine the effectiveness of their strategies in driving new sales.
Wrapping Up
Global eCommerce has been booming, and Amazon is still considered the King of the Hill. So, it’s no wonder that many businesses turn to agencies that provide marketing services specific to the platform.
The list above gives you everything you need to get started on your Amazon marketing journey. These agencies are known for their stellar customer support and expert approach to multiple digital channels. So, you can be sure that you will be in good hands and that your business will benefit greatly from their services.
Frequently Asked Questions
What are the leading Amazon marketing agencies?
In this article, we have shared some of the leading Amazon marketing agencies in the world. Each approaches Amazon marketing in its own way and could help you navigate a potentially challenging and costly paid media experience to generate results. Some of the agencies we have covered are:
- Sellozo
- SmartSites
- Nuanced Media
- Thrive Internet Marketing Agency
- Disruptive Advertising
Is Amazon a marketing company?
Amazon was originally just a retailer. Indeed, in its early days, Amazon was merely an online bookstore. Now it offers a wide variety of services in eCommerce, payments, logistics, data storage, hardware, and media. It is also a marketplace where others can sell their products. It is not really a marketing company, although a considerable quantity of marketing occurs for products sold on Amazon. That is why marketing agencies, like the ones we have reviewed in this article, offer Amazon marketing services.
What type of marketing does Amazon use?
Like the many sellers in the Amazon Marketplace, who often use the agencies listed in this article, Amazon is also heavily into marketing its products and services, predominantly using online marketing. Because it sells to a wide range of people, it segments its audiences demographically and psychographically, for specific campaigns. It very much targets its ads at people who have purchased similar products in the past. Amazon has put much effort into improving product distribution and then highlighting this in its marketing.
Who is Amazon’s ad agency?
We’ve seen in this article that many agencies offer Amazon marketing services to firms wishing to sell on Amazon. However, for Amazon itself, Interpublic Group of Cos. (IPG) handles its $1 billion-plus global media buying and planning duties. Amazon also has an in-house creative agency, D1. D1 is part of Amazon’s global marketing team, known as XCM.
Is selling on Amazon profitable?
According to Jungle Scout, 85% of sellers on Amazon are profitable. Most Amazon sellers in the Fulfillment by Amazon (FBA) program make at least $1,000 per month in sales. Some make more than $250,000 each month in sales. Amazon sellers have a relatively high profit margin -36% receive more than 20%. 43.2% of Amazon sellers have seen lifetime profits of more than $25,000. Most sellers spend less than $5,000 to get started selling on Amazon.
How much does an Amazon marketing agency cost?
The cost of an Amazon marketing agency typically ranges from $100 to $300 per hour, with minimum project spending varying from $1,000 to $5,000 or more, depending on the agency and the services required. Some agencies may also charge a percentage of ad spend or offer flat-fee pricing models.
Comparing eCommerce Marketing Agencies
These eCommerce marketing agencies operate across various sectors, including Retail, Consumer Products, Technology, Fashion, and Health & Wellness, among others. Explore the sections below for an overview of eCommerce Marketing Agencies categorized by: