Influencer marketing was challenging in its early days because of a need to manually discover and reach out to influencers. It’s not as if there was a section in the Yellow Pages (either online or in its paper format) listing influencers in your niche. This made influencer marketing labor-intensive, and difficult for the average business wanting to become involved.
Now with the prevalence of influencer discovery tools, it has become easier than ever to find influencers even on newer platforms like TikTok.
Influencer platforms predominantly assist firms with influencer discovery. However, many platforms now offer a more extensive range of services. These include relationship management, campaign management, fraud detection, an influencer marketplace, third-party analytics, and influencer content amplification.
Even the platforms that don’t explicitly mention TikTok in their influencer listings can probably help firms intent on undertaking influencer campaigns on TikTok.
The popularity of these platforms stems from the massive rise of TikTok. Our State of Marketing 2024 Report found that 50.6% of brands are shifting budgets toward TikTok marketing. This is due to the platform's potential to go viral and high ROI.
Now, let's look at what the top TikTok influencer marketing platforms are.
Top Platforms for Finding Influencers on TikTok:
1. Upfluence
Best for: Enterprises, Small and Midmarket Businesses
Key TikTok Influencer Marketing Features: TikTok creator discovery, eCommerce tracking, Influencer payments, Campaign automation
Pricing: Starts from $478
Awards: Crozdesk’s Top 20 Software Products: Influencer Marketing, Growann’s Choice Award
Upfluence believes the creators who love your brand are the best people to promote your products and services. With its eCommerce and marketing integrations, you can discover influencers among your loyal customers on Amazon, Shopify, and other e-stores.
The platform features a robust influencer search and discovery module with over 20 filters. Its filters include crucial metrics for selecting suitable ambassadors for your brand, including follower count, engagement rate, location, gender, age, and audience demographics. Using these filters saves you time as it lets you focus on reviewing TikTokers with profiles relevant to your needs.
In Upfluence’s blog section, marketing VP Tanya Alain shares a table of the current engagement rates of TikTok influencers according to follower size. Micro-influencers with less than 15k followers enjoy the highest average engagement (17.96%). This percentage drops to below 10% for influencers with 15k followers and more.
You can further scrutinize profiles using Upfluence’s free tools. One is the TikTok Audit Tool, which analyzes engagement metrics, content, follower count, and follower behavior. Meanwhile, the Profile Engagement Checker tallies a creator’s total number of posts and applies a formula to determine their engagement percentage based on follower count.
You can also view an influencer’s performance on TikTok without leaving the platform by downloading Upfluence’s Google Chrome plug-in. After opening the influencer’s TikTok account, just click the plug-in icon to view their performance metrics. The plug-in will display the TikToker’s stats for the past 60 days, including their engaged audience’s (active and not fake) location, age, and gender.
Upfluence also shows the influencer’s data compared to similar influencers. At the bottom of the window, you’ll find the influencer’s posts per day and average engagements by publication time.
Upfluence’s brand mention feature identifies influencers from your customer base. The platform can sync with leading eCommerce solutions—like Shopify, BigCommerce, and WooCommerce, and customer relationship management tools, such as Klaviyo and Zapier.
By analyzing your database, Upfluence identifies customers who discuss brands on their social platforms and the frequency of these brand mentions. This feature also evaluates how any branded posts perform compared with non-sponsored posts.
To be considered an effective influencer, a creator’s organic/unbranded posts should perform well or better than branded ones.
Upfluence simplifies the process of TikTok influencer outreach through its automated email feature. You can create contact lists and send messages to potential collaborators (whether solo or en masse) directly from your dashboard. Moreover, the platform offers email templates to help you get started.
The Upfluence team has published guides on searching for potential brand ambassadors on TikTok, selling more, and running social commerce campaigns from start to finish. Its website also features a free 7-part masterclass on influencer marketing strategy.
KEEN outdoor footwear brand chose Upfluence to help boost the sales of its most popular Howser II shoe during its 10th-anniversary celebration. Upfluence filtered creators based on precise interests and relevant audiences to identify over 185 Instagrammers from its 4M+ influencer database.
The influencers were asked to share their reviews of the shoes and some outdoor adventure tips. As a result, the campaign increased KEEN’s social following by 29% through 21 influencer collaborations, 69 feed posts, and 84 stories produced during the campaign.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
2. Brandwatch Influencer Marketing Software
Best for: Medium to Large organizations and Agencies
Key TikTok Influencer Marketing Features: TikTok Creator Marketplace integration, real-time TikTok performance dashboards, AI-driven trend detection and brand-mention monitoring across TikTok.
Pricing: Starts from $750
Awards: Digiday Technology Awards and Martech Breakthrough Award (Best Influencer Marketing Platform from both), The Sammy Award-Sales and Marketing Technology Awards (social media)
Brandwatch (formerly Falcon.io) is an award-winning influencer marketing platform that combines consumer intelligence with collaboration and workflow tools to streamline influencer marketing.
Its discovery tool allows you to search and segment from its pool of over 30 million creators worldwide. Because the platform is an official TikTok marketing partner (creative category), you get access to around 2 million creators belonging to the TikTok Creator Marketplace.
In 2020, Brandwatch integrated AI, called Iris, into its influencer discovery function. Its features have expanded to include conversation insights (trends summaries), writing assistance (message/post generation), and content insights (brand and competitor themes and metrics).
To start your creator search, go to the Discover tab on the Influence dashboard’s left-hand menu and select TikTok from the initial list of filters. You can narrow your search further by specifying parameters such as followers, account type, location, language, gender, engagement rate, keywords, and audience information.
The platform’s lookalikes filter allows you to find TikTokers who produce content similar to, or have audiences like, your favorite influencers. Once the search results appear, click the column headers to sort and rank Brandwatch’s suggested creators according to follower numbers, engagement, and other metrics.
Want a more in-depth look at a creator’s analytics? Click the “Analyze” button on the right-hand side. This will reveal their statistics on views, comments, likes, and popular posts.
Brandwatch says the “good average” for engagement among TikTok influencers is 17.96% for micro-influencers and 4.96% for mega-influencers. To add creators to your roster, click the plus button and select “Add to Influencers” or “Add to Campaigns.”
Another way to get insights on the health of a creator’s account is to click on the Reports tab on the Discover page (next to “New Search”). An influencer report consists of three categories: account (including analytics, brand affinity), audience (brand affinity, interests, notable followers), and posts (popular and sponsored posts, frequent tags).
To invite a creator to your campaign, click the “Campaigns” tab on the left-hand menu and select the “Create New Campaign” button on the dashboard’s top-right corner. Turn on the “Proposal and onboarding process” toggle to send an email invitation that includes your campaign brief.
The campaign page allows you to track the creator’s status, such as “Approved,” “Accepted Offer,” “Contract Sent,” or “In Campaign.” Once the TikTok influencer accepts your offer, you can collaborate on the campaign details using Influence’s unified content calendar, cross-channel inbox, and analytics tools.
In 2022, beauty and skincare brand Glossier sought to capitalize on the maturing Gen Z segment. Although the brand had been popular since its 2014 launch, this popularity mainly stemmed from user-generated content from millennials. It was having trouble breaking into the Gen Z market.
Glossier used Brandwatch to gauge engagement with TikTok users before launching its first celebrity collaboration. Although the company had been using Brandwatch for social media management for four years, TikTok had not been part of its marketing mix. Furthermore, the brand had just begun testing its TikTok integration at that time.
As expected, Glossier’s account went abuzz after uploading fun and playful videos teasing the brand’s partnership with singer-actress Olivia Rodrigo. Brandwatch’s Engage and Measure features allowed the Glossier team to manage the influx of comments.
This functionality also enabled them to identify new followers per video, helping them discover what content attracted new fans. This data guided the team in planning their next video posts.
Following the campaign, Glossier’s new social followers jumped 1,002%, successfully converting several of Rodrigo’s fans into Glossier followers on TikTok. With the success of the campaign, Glossier officially named Olivia Rodrigo as its brand ambassador in April 2022.
Key Features: Global Influencer Payment, Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
3. InfluencerMarketing.AI (IMAI)
Best for: Small, Medium, and Large Brands, and Agencies
Key TikTok Influencer Marketing Features: AI-driven influencer search, Audience-credibility scoring and fake-follower detection, Integrated campaign payment & link/affiliate tracking for TikTok commerce.
Pricing: Starts at $99/month
TikTok is fast, reactive, and algorithm-driven, and your influencer marketing platform should be too. That’s where Influencer Marketing AI (IMAI) stands out. Designed to help brands move at the speed of culture, IMAI offers AI-backed discovery, creator briefing, campaign launch, and full-funnel performance tracking all in one centralized platform.
With access to over 400 million creator profiles, including a growing library of TikTok-first talent, IMAI lets brands go beyond basic demographics. You can filter creators by niche, audience quality, engagement velocity, and even sales potential.
TikTok Discovery, But Smarter
Finding creators on TikTok can feel like looking for a needle in a trend-stuffed haystack. IMAI simplifies this with two proprietary scores:
- Performance Score: Predicts conversions, clicks, and engagement
- Audience Score: Evaluates follower authenticity, relevance, and community health
These scores are generated using AI trained on thousands of campaigns, allowing you to predict which creators will actually move the needle, before you even reach out.
Brief → Launch in Three Clicks
IMAI removes the friction from campaign setup. Once creators are selected, the platform can:
- Auto-generate creative briefs tailored to TikTok’s content style
- Assign tasks and deadlines through its branded mobile app or web portal
- Let influencers upload deliverables and track performance themselves
This end-to-end flow is perfect for short-form, fast-paced platforms like TikTok, where trend agility and seamless collaboration are crucial.
See What’s Working in Real Time
IMAI tracks every step of your campaign performance: from impressions and video views to link clicks, sales, and total revenue. Each influencer’s results are visible on a dedicated dashboard, so you know who’s performing and who’s just posting.
This level of tracking is especially valuable for eCommerce brands running TikTok-native product drops or flash promotions. You’ll see ROAS, CPC, and even cost per conversion, all tied directly to individual creators.
Built-In Safety and Trend Monitoring
IMAI’s sentiment analysis engine monitors both content and comments for toxicity, so your brand avoids reputation risks. It also lets you track competitor campaigns and trending hashtags in your niche, ideal for identifying which creators (and creative formats) are outperforming on TikTok right now.
Why IMAI Is a Strong Pick for TikTok Campaigns:
- Predicts who will convert before your campaign starts
- Auto-briefing and in-platform communication cut coordination time
- Real-time revenue tracking for each creator
- Audience sentiment monitoring to avoid brand safety risks
- Competitive analysis tools for trend-driven strategy
If you want to treat TikTok like a real performance channel—and not just a brand experiment—IMAI is the infrastructure you need to run influencer marketing like a pro.
Key Features: Influencer Marketplace, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Client Relationship Management,
Channels: Instagram, YouTube, TikTok, Twitch, Twitter
4. Modash
Best For: Brands of all sizes
Key TikTok Influencer Marketing Features: TikTok creator database, Fake follower and growth rate analytics, Shopify integration
Pricing: Starts from $199/month
Modash is a comprehensive influencer marketing platform designed to help you discover, analyze, and track influencers on TikTok. With an extensive database (over 250 million) that includes every TikTok creator with more than 1,000 followers, Modash is tailored for brands looking to leverage influencer partnerships to drive engagement, traffic, and sales.
The platform is user-friendly, offering powerful tools and filters to pinpoint the perfect influencers for your marketing campaigns.
Key TikTok Influencer Marketing Features
First and foremost, Modash excels in helping you find the right TikTok influencers through its robust discovery tool. The discovery tool is packed with both influencer and audience-type filters. The keyword search feature allows you to find creators who mention relevant terms in their bios, ensuring the content aligns with your brand’s message.
You can also search for influencers based on specific criteria such as follower count, engagement rate, and interests. A notable search feature is the ability to search based on geographical location.
For example, as you can see below, Modash provides an interactive map that brands can use to search for TikTok influencers from specific parts of the world. Moreover, brands gain insights into the total number of influencers from said country and their preferred platform.
Speaking on Modash’s detailed search functionality, Paul Strong, Creative Director at Hoopla Marketing UK, said
“We have run thousands of searches through Modash without fail, finding influencers for clients like Aldi UK and Warner Leisure Hotels. Within a few clicks, there are results we’re super happy with.”
Access to influencers’ contact details is another significant advantage of using Modash. This feature simplifies the outreach process, allowing you to directly contact TikTok influencers and streamline the initiation of partnerships.
Another key strength of Modash is its detailed audience analysis. This feature provides in-depth demographic data about the influencers’ followers, including age, gender, and location. This ensures that the influencers you choose have an audience that matches your target market.
Regarding these audience analytics capabilities, here’s what another happy customer said about Modash:
Additionally, Modash’s fake follower detection algorithm analyzes behavior patterns to identify and filter out inauthentic followers, giving you confidence in the quality of the influencers’ audience. These fake follower audits are essential for making the right decision much faster.
Lastly, the platform’s content monitoring capabilities are particularly useful for tracking the performance of your TikTok campaigns. Modash automatically collects and reports on all content created by TikTok influencers about your brand, using specified keywords, hashtags, or mentions.
Key Features: Campaign Management, Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,
5. Creator.co
Best for: Brands and Agencies of all sizes
Key TikTok Influencer Marketing Features: AI-powered influencer discovery, End-to-end campaign management, Real-time tracking of influencer-driven sales and TikTok Shop affiliate performance.
Pricing: Starts from $460
Awards: G2 Higher Performer in Influencer Marketing; G2 Momentum Leader- Influencer Marketing Platform Report, Leader-Small Business Report for Influencer Marketing, and Influencer Marketing Platform Report
Creator.co began as an influencer marketplace called Shop and Shout. Since rebranding in 2021, its former 50k network of mainly micro-influencers has grown into a 200+ million-talent pool.
The platform has also broadened its capabilities to include features for organizing giveaways and contests and viewing insights on creator performance, social listening, email, and more.
Brands and creators can also discover ongoing partnership opportunities via Creator.co’s Collaboration Hub. It serves as a project catalog, displaying various campaign that creators can apply for.
The Creator Search tool helps you find a match for your brand using its 23 creator-related filters and seven audience-related filters. To display public and active accounts on TikTok, Creator.co’s Help Center suggests setting your Account Visibility filter to “public” and the Account Type to “Creators.” Also, select “1 Month” from the “Last Posted” filter and “Email” from “Contact Info.”
Specifying your niche, topic tags, bio, and keywords can further sharpen your search. For keywords, type in synonyms, variations, and trends related to the term. If you want to find more accounts similar to an influencer you already know and love, click the Lookalikes filter.
After selecting the TikTokers to review, you can discover more details about their engagement and audience demographics by clicking the “Deep Insights” button located to the right of the influencer’s name.
Then, click the “Invite” button beside “Deep Insights” to make a collaboration offer. You can go to “White-labeled Emails” to send a customized email invite with your business logo and social media links.
Creator.co’s Help Center for Brands provides five outreach email templates. After sending your invites, go to the Creator Recruitment tab to view the status of these invites.
Creator.co’s influencer network is an active bunch, regularly publishing posts on TikTok, Instagram, and YouTube under the “Creator.co.community” handle. On their Facebook account, you’ll find tips and company updates interspersed with “Creator Spotlight,” which features influencers and their latest projects.
The company uses its blog to keep brands and creators updated on the latest news about TikTokers and others in the creator economy. They also have an active presence on LinkedIn.
The US Chamber of Commerce referred to Creator.co as a “great platform for micro-influencers.” Leveraging this segment of the creator economy was the subject of Creator.co’s CEO and co-founder Vinod Varma’s talk at the DX3 2024.
He was among the 100 speakers invited to the Canada-based retail, marketing, and technology conference and trade show.
Creator.co helped bridal gown designer Maggie Sottero take her diversity advocacy to the next level by partnering with Blerona “Lona” Krivanjeva. The brand’s first-ever collaboration with a little person showcased her gown-shopping journey and drew over 20 million views.
The results came from multi-channel posts, including @samandlona on TikTok, featuring Krivanjeva’s gown selection, alteration process, and her wedding day, which also coincided with Dwarfism Awareness Month. Creator.co account manager Jenny Sutton said that helping brands nurture long-term partnerships with influencers like this made them love what they do.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
6. Viral Nation Secure™
Best For: Medium to Large Businesses
Key TikTok Influencer Marketing Features: Global creator network including TikTok micro-to-mega influencers, AI-powered creator vetting & brand safety (Secure™), Integrated paid amplification + influencer content for TikTok-first campaigns.
Pricing: Upon request
Awards: Shorty Awards, Best Individual Creator in Sports, 2022 AVA Digital Awards, Merit Awards, Netty Awards
When finding TikTok influencers, you shouldn’t rely solely on views and engagement figures alone. You should also consider the influencer’s reputation because it can have a significant impact on your brand.
However, it’s difficult to manually screen content without a dedicated tool. You can’t expect your team to scroll through hundreds of videos, watching them every second.
This is where VN Secure comes in. It’s an AI-powered screening tool that examines everything a creator has posted across multiple social media platforms, including TikTok. It alerts you to certain trigger words you’ve configured in the account. You can use it to screen for offensive content or competitive mentions to guarantee that you’re working with a creator who adheres to your brand guidelines.
VN Secure influencers profiles
It can transcribe what the creator said in a video, including the words flashed on the screen. It can even identify small texts in the background, ensuring everything is captured and evaluated according to your preset parameters.
VN Secure was developed by Viral Nation, one of the world’s first influencer marketing agencies, which has witnessed how the industry has grown and developed. Since 2014, the agency has helped numerous brands engage billions of customers and increase their average ROAS 7x. They are also an award-winning agency with 35 recognitions under their belt.
VN Secure goes beyond the typical “brand safety” feature of most platforms by giving users complete control over their tolerance threshold.
VN Secure global template
Once you sign up for an account, you can create templates that specify your tolerance levels for various factors, such as:
- Profanity
- Drinking & Alcohol-Related
- Drugs & Drug Related
- Violent & Graphic
- Health & Material Wellbeing
- Fraud & Illegal Activities
- Sexually Suggestive
- Explicit Nudity
- Intolerance & Hate Speech/Symbol
- Gambling
You don’t just specify the things you want to avoid, but you set individual tolerance levels for each item so you can arrive at more specific criteria. For example, you can set Nudity to have a lower tolerance level than gambling, so poker content becomes acceptable, but strip poker doesn’t.
You can also choose from pre-defined templates, so it’s easier to start filtering the right influencers at once. The templates are also helpful for social listening, in case you want to find out what the public says about your brand or related terms.
Influencers produce tons of content, and sifting through each one to validate if they’re a fit for your brand is grueling. Also, it’s nearly impossible to know if someone who meets your criteria today used to post negative sentiments about the values your brand stands for.
A tool like VN Secure helps you avoid scandal and potential flak from consumers who can question your brand’s choice of an influencer. This guarantees that you collaborate with creators genuinely committed to your cause, eliminating any unpleasant surprises.
Aside from these influencer marketing-related features, VN Secure also offers music copyright infringement protection. This feature can detect if someone is using your music without permission. VN Secure does this based on brand-related keywords in audio files on social media.
Key Features: Influencer Analysis, Moderation Tolerance Feature,
Channels: TikTok, Instagram, Facebook, X (Formerly Twitter)
7. Ubiquitous
Best For: Small brands
Key TikTok Influencer Marketing Features: TikTok-first creator database and performance monitoring, Brand-vs-competitor TikTok campaign analytics, Full-campaign workflow including creator outreach and payment automation.
Pricing: Starts from $29
In a market dominated by platforms adapting to newer social media channels, Ubiquitous distinguishes itself as a TikTok-first influencer marketing and identification tool, a unique position that offers distinct advantages for brands focusing on this dynamic platform.
Ubiquitous prides itself on being a platform that began with TikTok rather than adapting to it later. This origin is crucial—every feature is optimized for the nuances and rapid evolution of TikTok’s content and audience engagement strategies. If you’re prioritizing TikTok, this focus ensures you’re finding creators specifically for your brand.
Ubiquitous leverages over 100 data points to match brands with creators. This data-driven strategy ensures partnerships are not just based on surface-level metrics like follower count or generic engagement rates but are rooted in deep analytics that predict campaign success.
For brands looking to achieve specific objectives on TikTok, such as virality or targeted audience engagement, this methodical approach is invaluable.
The platform’s creator search feature is undoubtedly a standout. Ubiquitous’s vast 100-million-plus creator database ensures you find the right influencer for your brand’s needs on TikTok, using advanced filters, such as by country, followers, gender, age, views, and even hashtags, to narrow down choices.
Moreover, you can track the performance of your campaigns in real time with the added functionality of exporting the data seamlessly for further analysis.
Lastly, signing up for the Ubiquitous platform is free! All you need to do is create an account and go through the process, which takes no more than a few minutes.
Speaking on this, Aly Treuhaft from Triller said
“Putting money into TikTok is complex, time-consuming, and requires countless hours of coordination and effort, but the Ubiquitous team simplifies the process and executes with excellence.”
Notable Campaigns
Bloom Nutrition’s TikTok campaign serves as a testament to the platform’s efficacy in finding the right influencer for the job. The wellness and nutrition brand only needed one influencer to help them increase brand awareness. They did that through Ubiquitous’s platform. Thanks to videos created by the influencer, they achieved 5.5 million views across TikTok and a CPM of $1.47.
@bbyegan_ Greens on the go ? @Bloom Nutrition #bloompartner ♬ original sound – Gabbie Egan
Another client, Gratsi, a premium boxed-wine eCommerce business, managed to 10x their sales thanks to advertising through influencers on TikTok. Moreover, they gained 7.5m views at a CPM of $1.69.
Key Features: Influencer Search & Discovery, Campaign Management, Content Creation, Influencer Marketing, Full Campaign Design,
Channels: TikTok, Instagram, YouTube
8. Sprout Social
Best for: Brands and Agencies of All Sizes
Key TikTok Influencer Marketing Features: AI-powered topic-led creator discovery, Brand-fit and brand-safety scoring for TikTok creator content, End-to-end campaign management (onboarding, outreach, analytics)
Pricing: Starts from $199
Sprout Social alone is one of the most powerful social media management platforms on the market. When you add their recent acquisition of Tagger Media to the equation, what you get is an even more powerful social media tool that can also be used for end-to-end influencer campaign management.
Sprout Social is rated as a leader in the field of influencer marketing. It was named a finalist by the Australian Influencer Marketing Council (AiMCO) for its excellence in the Best #InfluencerMarketing Technology Service Award in 2024, building on its recognition as a top tool across multiple categories in the preceding year.
The platform also took the top spot at the Global Influencer Marketing Awards.
Tagger by Sprout Social offers an extensive database with over 8.5 million vetted social profiles, making it a great asset for finding influencers on TikTok. Then, to help you narrow down your search, it offers several ways in which you can streamline the influencer search process. These include:
- Analytics
- Consolidated profile data
- Smart filters
- A proprietary algorithm
- A landing page builder
TikTok Influencer Marketing Features
Let’s start with its proprietary algorithm. Affectionately dubbed the Affinity Engine, it uses machine learning and audience psychographics to match brands and influencers showing a strong affinity.
It does that by looking at similarities between 1000s of profiles to find influencers with an audience that has interests that align with your brand. You can also use its dozens of search filters to narrow down your selection further. What makes these filters even more useful is that you can combine them in literally thousands of ways, extending their functionality even further.
You can, for example, use the Affinity feature to identify the top categories of a specific influencer.
If you want to zoom in on a specific TikTok influencer, you can use their consolidated profile data. This profile view combines data from TikTok and other popular social channels to give you a holistic view and deeper insights into an influencer’s presence on social media.
You can also use its Content Health feature. With this feature, you can compare key performance metrics and isolate engagement by platform.
It also allows you to let influencers apply directly using the sync feature. Basically, it’s a custom landing page builder that gives brands the ability to customize the details that each influencer must share upon application. These details are then funneled into the platform.
You can also use Signals, the platform’s proprietary social intelligence engine, to help with influencer identification. It keeps track of trends and analyzes influencer data to help you craft your campaign strategy.
You can, for example, use it to see how many influencers your competitors hired per platform. This useful competitive analysis can help you identify other worthwhile channels aside from TikTok.
Success Stories
Its proprietary algorithm was instrumental in helping Buff City Soap, a handcrafted soap and body care products brand, to identify influencers for their TikTok holiday campaign. Not only did it help them to find influencers who could create content that would resonate with their target audience, but they were also excited about the partnership.
Buff City Soap ended up working with only two TikTok creators, CrystalOTv and Abraidedblonde. They were also onboarded as brand ambassadors.
Their strategy involved giving target audiences a sneak peek into what goes in at one of Buff City Soap’s Makeries. For example, the one video that CrystalOTv posted generated over 6,000 likes, while a video shared by Abraidedblonde generated over five times the number of likes.
@crystalotv Come with me to experience plant based Soap Making at Buff City Soap ? ??I found a plant based soap makery for you to visit #ad I am always looking for products to help with my health journey and this typically includes products with simple ingredients. Today I am taking you with me to @Buff City Soap to check out a few of my favorite soap and bath products. Comment below if you need to visit this store! #buffcitysoapambassador ♬ original sound – CrystalOTv
@kellyannschwartz #ad The holidays can be stressful but I love a good solid nighttime routine! You will love adding @Buff City Soap products in your daily routines because they are handmade daily with no harsh chemicals. What is your favorite scent? #buffcitysoapambassador #buffcitysoapad ♬ original sound – Abraidedblonde
In total, this campaign generated 11,000 clicks at a cost per click (CPC) of only $0.88. Derrick Le, CEO of NestScale, places the average CPC for TikTok Ads at about $1, making Buff City Soap’s result better than average.
It’s the Sync and audience demographics features that have helped SlumberPod to speed up the influencer discovery process. In fact, SlumberPod estimates that these features have helped them to save between 10 and 20 hours per week.
Lindsey Negard, former marketing manager at SlumberPod, explains that when the brand reached a point where adding new partners was preventing the brand’s growth, they turned to the platform.
“The data we get is amazing right from the start, making a significant difference. It shines by ensuring we identify the right people for our program from the beginning. We can include anyone in our program without worry.”
For more social proof, you need to look no further than its client roster. It’s also trusted by global brands like Estée Lauder, DKNY, and Bose, in addition to smaller brands like SlumberPod and Buff City Soap.
9. LTK (formerly rewardStyle)
Best for: Ecommerce brands of all sizes
Key TikTok Influencer Marketing Features: Vetted creator network, AI-driven creator-matching and campaign analytics, Multi-channel creator commerce insights including TikTok, Instagram, and affiliate links.
Pricing: Starts from $417
Award: The 2024 US Partnership Award: Most Innovative Technology (for LTK Marketplace), Inc. Magazine 2025 Power Partner Award, Digiday 2025 Streaming & Video Award, Best Category Exclusive in Fashion, Partnership of the Year award at NET-A-PORTER
Founded in 2011, LTK advertises itself as the biggest curated creator community. It banks on its 40 million “avid shopper-subscribers” who are active on social media. LTK consumers typically have higher education levels and household incomes of over $100k/year.
About 13.5% of them are “early adopters” or consumers who try new products before the majority, while 34% of LTK shoppers consist of the “early majority.” Social media posts from these combined segments can scale a brand’s audience 2x faster.
The platform has TikTok creators in a number of lifestyle-related niches that include fashion, fitness, beauty, and home. Trusted by hundreds of thousands of creators in over 100 countries, it’s a great tool for end-to-end campaign execution and offers a number of services to brands wanting to partner with TikTok influencers.
With 13 years of curated creator data and Advanced Audience Reporting™, brands can fast-track their influence and growth without ads. The company prides itself on helping brands double their sales and achieve a conversion rate 4x higher than other platforms.
LTK Match.AI analyzes over 100 million data points from creators, brands, and shoppers, including product performance data. The results help the platform curate suggested influencers who effectively market businesses and their products based on impressions, engagement, and sales.
Unlike other platforms that scan the internet for collaborators, LTK creators apply to be on its network using an opt-in model. These creators—whose follower size ranges from 5,000 to over 5 million– also set up individual storefronts on the platform. As of 2022, brands have worked with over 25,000 LTK Creators on TikTok.
Brands can then subscribe to any of LTK’s Connect plans to collaborate with influencers. Each plan has a cap on the number of creator collaborations per month. Search filters include follower count, asking rate, influencer location, and other demographics.
At the same time, all brand subscribers have access to the LTK Marketplace. Compared with the traditional method, where only brands select who to work with, the company’s latest innovation lets vetted creators pitch their campaigns to brands they love.
Weekly brand-creator campaigns have tripled since 2023. Once your campaign is underway, analytics under the Insights tab let you view clicks, conversion rate, orders, and sales.
In addition to its AI-driven brand-creator matching, LTK publishes blog articles to help you refine audience targeting on TikTok (and other popular social media channels) and identify top-performing products.
For instance, it released its “Most Loved Product Awards,” which made use of its proprietary LTK Benchmark technology to provide insights and comparisons among brands.
The listing includes a “Most-Loved Overall” list and eight other categories (fashion, personal care and beauty, shoes, jeans, home, family, Gen Z, and beverage and food). LTK also partnered with Northwestern University’s Retail Analytics Council, which focuses on consumer behavior studies, for its Brand Survey.
LTK dived into paid media by launching LTK Boost. The whitelisting of creator content has reportedly quadrupled brand sales growth during the trial run. Meanwhile, creators with LTK shops reportedly experienced a 30% boost in retail sales.
L’Oreal subsidiary Urban Decay, which produces vegan makeup products, introduced a new tinted moisturizer by tasking 18 LTK TikTok influencers to create engaging, short-form video tutorials.
The group had a combined audience of 6.5 million followers. The campaign resulted in nearly 6.7 million views and 470,000 total engagements with an engagement rate of 25%.
LTK sales head Robin Ward told eConsultancy in an interview:
“TikTok has changed the [influencer] space significantly. We’ve seen how Instagram has reacted to it, and how consumers are reacting to it as well. A lot of the growth that is predicted in the creator space from now… up to 2027, is predicted to be powered by short-form video content.”
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
10. IQfluence
Best for: Large Brands and Agencies
Key TikTok Influencer Marketing Features: AI-powered influencer search, Deep audience analytics including demographic filters and fake-follower detection, Real-time campaign monitoring, Lookalike influencer discovery
Pricing: Starts from $295
IQfluence is a cutting-edge influencer marketing platform that leverages the power of artificial intelligence (AI) to optimize the influencer discovery process. Launched in 2023, the platform quickly gained recognition for its fast and efficient AI-powered tools designed to help brands and agencies find the perfect influencers for their campaigns.
With a robust database spanning TikTok, Instagram, and YouTube, IQfluence serves marketing agencies looking for precise, data-driven insights to enhance their influencer collaborations.
Despite being a newcomer, it has already become a valuable tool for agencies that need to scale their influencer marketing campaigns.
Noteworthy TikTok Influencer Marketing Features
IQfluence’s AI-driven technology sets it apart from other influencer marketing platforms. It offers lightning-fast search capabilities, allowing brands to sift through a vast database of over 357 million influencers in mere seconds. This is particularly beneficial for TikTok, where the platform boasts an extensive pool of over 137 million influencers.
IQfluence’s AI-driven technology
The power of AI ensures that the influencers discovered are not only relevant to your campaign but also have high engagement rates and genuine audiences. IQfluence’s Lookalike feature enables marketers to find influencers similar to successful past collaborations, optimizing the effectiveness of their campaigns without the need to start from scratch.
IQfluence’s Lookalike feature
Another standout feature is IQfluence’s TopicSensor®, which analyzes TikTok influencer content across a variety of media types—bio, captions, and even visual and audio content. This allows for highly targeted influencer searches, helping brands find influencers who are discussing specific topics or aligning with campaign themes.
IQfluence also provides in-depth audience data, including demographics, geographic location, and audience authenticity, giving brands confidence that they are partnering with influencers who have a real, engaged following.
Key Features: Influencer Search & Discovery, Campaign Reporting, Analytics/Reporting,
Channels: Instagram, TikTok, YouTube
11. Influencity
Best for: Any size business or agency
Key TikTok Influencer Marketing Features: Creator database across TikTok, End-to-end campaign management, Cross-channel (TikTok, Instagram, YouTube) dashboard with multi-campaign reporting.
Pricing: Starts from $158
Influencity puts over 130 million TikTok creators and 20 performance data points at your fingertips for a convenient search experience. No intermediaries, no lengthy processes, no complicated outreach.
The graphic interface of Influencity makes it easy for users to navigate through its rich features and advanced tools. Find the right influencers using various filters, such as follower growth, content topics, number of posts, average comments, average views, and audience demographics, and then its AI will do the rest.
Follower quality indicates the percentage of authentic followers versus fake ones.
Another vital metric is audience reachability, represented by the number of accounts a creator’s audience follows. Go for creators with at least 50% of audiences following 500 accounts or fewer to increase the likelihood that your TikTok campaign will get their attention.
Meanwhile, a keyword search lets you go through influencer bios and content to find influencers with niche profiles. Creator stats and analytics are also updated in real time.
Choose celebrities, macro–influencers, micro–influencers, and nano–influencers who can effectively reach your target market. You can also discover emerging influencers by clicking the Profile Evolution filter, which reveals growth in the followers and accounts the TikTok creator follows. Every search results page displays 20 profiles.
To avoid brands or company accounts appearing on your search results page, set your gender filter to male or female. Also, some influencers post content with overlapping themes (beauty, shopping, travel, and so on). Click more filters for a more focused search, such as “has email” to include only creators with a public email address.
Furthermore, you can type terms in the hashtag filter so your search results only feature creators with your specified keywords in their posts. You can view influencer profiles and posts directly from the search results page, so you don’t need to leave your dashboard to analyze content style, product displays, and storytelling.
Moreover, its influencer relationship management system allows you to organize your creator-partners into lists. You can group them by interests, campaigns, audience size, or location. Influencity also lets you create shortcuts to these favorite lists for easy bulk email sending.
Since 2019, Influencity has been a stage sponsor of the Influencer Marketing Show, which gathers senior-level participants from the retailing and digital marketing industries. Founder and CEO Daniel Sanchez has been speaking at these events.
He also regularly invites other influencer marketing leaders to be fellow resource persons for Influencity webinars.
Digital marketing firm Alkimiads tapped Influencity to search for influencers to help with Colombian singer Karol G’s album launch and a restock campaign for PlayStation 5.
The platform reduced creator discovery time by 55%, allowing Alkimiads—known for its TikTok influencer marketing expertise—to find 30 influencers in less than an hour. Influencity also cut influencer vetting time by half. Alkimiads estimated that the process would have taken five hours without the use of Influencity.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, TikTok, Twitch
12. Skeepers
Best for: Medium and Large e-commerce companies
Key TikTok Influencer Marketing Features: AI-powered creator matching, TikTok-native workflows including Spark Ads code requests, Shoppable/social-commerce integrations, Real-time campaign analytics
Pricing: Upon request
Skeepers is a comprehensive influencer-marketing and user-generated-content (UGC) platform that emphasises gifting campaigns and creator-driven, authentic content at scale.
Originally focused on reviews and feedback (under its Verified Reviews brand), it has expanded into full influencer gifting workflows and UGC repurposing for social and e-commerce.
The platform is positioned for brands that want both content generation and shoppable social integration, offering integrations and capabilities such as TikTok Shop, Instagram Shopping, and live-shopping formats.
Smart Gifting & Creator Matching
Skeepers offers an AI-powered matching engine and community of over 100,000 micro and nano influencers on TikTok, Instagram and YouTube to help brands launch gifting campaigns efficiently.
Through smart filters and briefs, brands can set creative guidelines, timeline, and product details, then let creators claim items and generate content—increasing campaign scalability and reducing outreach time.
UGC Right-and-Repurpose Workflow
The platform emphasises the generation of royalty-free content that brands can repurpose across channels, including e-commerce product pages or retailer sites.
Skeepers also offers a Shoppable Content widget that integrates influencer-created UGC into product pages, helping boost add-to-cart rates according to case claims (+40% AOV, 2× conversion in some brand stories).
Real-Time Campaign Analytics and Multi-Channel Support
Campaigns on Skeepers can be managed from one dashboard—including creator outreach, content approval and real-time performance tracking. The platform supports TikTok, Instagram and YouTube, enabling brands to monitor performance across these key creator channels and optimise live.
Proof of Performance
- A brand case-study reports a 3% engagement rate, 63,000 impressions and 8,000 interactions in three months using Skeepers’ influencer gifting solution.
- Another example shows a brand achieving 1.8 million impressions with 450+ influencer posts and 300k+ interactions, with an engagement rate of 3.92%.
- According to Skeepers’ marketing communications, clients have realised +58% increase in brand visibility, 85% post-publication rate from product sends and 300 million+ social engagements through the platform.
Pros
- Streamlines creator-gift campaigns and fosters high-volume UGC generation.
- Multi-channel support (TikTok, Instagram, YouTube) with shoppable integrations and UGC repurposing.
- Robust real-time analytics and content-rights framework—brands own the content and can use it across marketing channels.
Cons
- No publicly listed pricing; typically custom quote only, which may deter smaller brands or those with limited budgets.
- Compared with some platforms, fewer built-in features for advanced TikTok commerce workflows (e.g., whitelisting, Spark Ads, TikTok Shop native linking) may require additional manual work.
Why It Stands Out
Skeepers distinguishes itself by aligning influencer gifting and UGC generation with shoppable content and e-commerce workflows, which makes it especially relevant for brands using TikTok and other creator platforms to drive both awareness and conversion.
Its strength lies in scaling micro- and nano-influencer programmes and providing a workflow from content creation to repurposing and measurement.
Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering,
Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website
13. InsightIQ
Best For: Medium and Large brands
Pricing: Upon request
InsightIQ presents itself as an AI-powered, all-in-one influencer marketing platform designed to help brands discover creators, evaluate audiences, and monitor campaign performance across multiple platforms, including TikTok.
With a database claimed to span 400 million+ creator profiles and tracking of 80 million+ content items, the platform aims to bring scale and analytical depth to influencer programmes.
Its positioning is that of a SaaS with developer-friendly API access, making it suitable for brands and agencies that want to integrate influencer marketing data into their wider martech stack.
AI-Driven Creator Discovery and Quality Vetting
InsightIQ’s search capabilities span hundreds of millions of creator profiles and offer 50+ filters (e.g., audience demographics, interests, past performance) to refine for brand fit. The data-normalisation and vetting workflows—including fake-follower detection and engagement-analysis—help brands reduce reliance on simple follower counts and focus on creator/ audience match.
Real-Time Campaign Tracking, ROI and Attribution
Once campaigns are live, InsightIQ supports continuous tracking of posts—including stories—and metrics such as cost per engagement (CPE) and total media value (TMV). Sentiment analysis and audience comment breakdowns are supported to help brands understand qualitative as well as quantitative impact.
This level of attribution helps brands treat influencer marketing more like performance marketing channels rather than purely awareness tactics.
Multiplatform Coverage & Brand-Safety Controls
Beyond TikTok, InsightIQ covers Instagram, YouTube, Twitter/X, Twitch, and more, allowing brands to evaluate creators across platforms from one interface.
Moreover, it includes GARM-compliance and AI-powered media classification (nudity, hate speech, violence) to help brands mitigate risk when vetting creators.
Proof of Performance
- Brands report being able to “search and find influencers based on the creator’s interests or things they’ve talked about” in minutes rather than weeks, according to user testimonials.
- A case highlighted improved campaign efficiency by 300% attributing to AI-enabled tools and large database coverage (as claimed on the website).
- InsightIQ’s tracking of over 80 million content items and 450 million+ creators indicates scale that supports large-volume or global campaigns.
Pros
- Massive multi-platform creator database and granular filters enable precise creator identification.
- Strong tracking and attribution capabilities help brands measure beyond vanity metrics.
- Brand-safety and quality-vetting features reduce creator risk for sensitive brands.
Cons
- As a data- and API-rich platform, it may require internal technical or analytic resources to fully utilise (not purely plug-and-play).
- Although TikTok is supported, some platform materials focus more broadly on multi-platform coverage rather than TikTok-shop or creator commerce integrations specifically (may need additional setup for full TikTok commerce flows).
Why It Stands Out
InsightIQ differentiates itself through its scale of data, AI-powered vetting and analytics, and enterprise-capable attribution features—making it a strong choice for brands or agencies that treat influencer marketing as a measurable performance channel rather than just awareness.
Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Visual Discovery, LinkedIn Creator Search,
Channels: Instagram, Tiktok, Youtube, LinkedIn
14. CreatorIQ
Best For: Large Brands, Agencies
Key TikTok Influencer Marketing Features: Official TikTok Marketing Partner integration, AI-powered “The Creator Graph”, Unified campaign management & measurement across TikTok and other platforms
Pricing: Upon request
CreatorIQ is positioned as an enterprise-grade influencer marketing “operating system” built for brands where creators are central to performance, commerce, and content strategy. It supports TikTok (as TikTok’s first official SaaS partner), Instagram, YouTube, and more.
The platform spans creator discovery, evaluation, campaign execution, measurement, and creator payments, combining AI, global governance, and integrations to drive creator-led growth at scale.
Content-First Creator Discovery and TikTok Integration
CreatorIQ leverages its TikTok partnership to access first-party creator/audience data, enabling brands to analyse growth trends, audience demographics and creator content performance directly from TikTok’s systems.
The system emphasises content-style rather than simply biography data, allowing brands to surface creators who align with campaign tone and audience behaviour across TikTok.
Unified Campaign Workflow, Measurement & Governance
With features like CreatorRecruit, CreatorPay, SafeIQ and BenchmarkIQ, CreatorIQ enables brands to manage creator workflows from outreach, onboarding, payments and approval, through to measurement of reach, engagement and ROI.
Its enterprise governance and brand-safety frameworks help mitigate risk when running global TikTok creator campaigns.
Scale, Integrations and Multi-Platform Support
Serving more than 1,300 global brands, CreatorIQ offers depth of integrations (Shopify, Google Analytics, Tableau, TikTok, YouTube, Instagram) and the capability to run and measure cross-platform creator programmes.
This makes it suitable for brands that treat influencer marketing as part of their broader marketing tech stack, including commerce and content adjacencies.
Pros
- Deep TikTok integration and access to first-party creator data
- Comprehensive creator workflow (discovery to payment) with enterprise governance
- Strong measurement, analytics and ability to integrate with wider martech stacks
Cons
- Initial implementation and training may require a dedicated team/time due to platform complexity
Why It Stands Out
CreatorIQ stands out as the go-to solution for brands that require enterprise-level scale, oversight, and performance for TikTok influencer marketing. Its official partnership with TikTok and rich integrations make it especially suited to organisations where creator-commerce is tightly integrated with brand marketing strategy.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
15. #paid
Best For: DTC brands, Agencies and B2C brands of all sizes
Key TikTok Influencer Marketing Features: AI-matched creator-brand marketplace for TikTok and other platforms, Whitelisted-ad enablement, Live reporting and campaign analytics
Pricing: Starts from $499
#paid is a creator-marketplace and campaign-management platform that enables brands to find, collaborate with, and measure creators across platforms—including TikTok.
The platform’s positioning emphasises matching brands with creators who authentically align with the brand voice, rather than simply selecting based on follower count.
The tool offers marketplace functionality, campaign workflows, measurement, and content-repurposing capabilities, making it suitable for marketers wanting to streamline influencer campaign operations rather than only one-off sponsorships.
AI-Driven Creator Matching and Brand Fit
#paid uses data-driven matching processes and a creator marketplace to surface influencers whose content, audience, and style align with a brand’s needs. According to its website, “92% of creator matches are approved in the first round.”
This reduces time spent on outreach and enhances the likelihood of campaign relevance and authenticity.
Amplification & Content Repurposing
Beyond influencer posts, #paid enables brands to repurpose high-performing creator content across paid media, out-of-home, print, or other channels. This is particularly valuable for TikTok campaigns where UGC can feed into paid and organic touchpoints.
Live-Campaign Analytics, Strategy Support & Workflow Automation
#paid provides live reporting and post-campaign insights, allowing brands to understand “what’s working— and why.”
A dedicated strategist plays a role in campaign setup and creative strategy, which supports brands where internal influencer-marketing resources may be limited. The platform handles creator payments, campaign workflows, and performance benchmarks.
Proof of Performance
- #paid is trusted by big brands such as Coca-Cola, Starbucks, Uber Eats and IKEA.
- One brand grew more than 55% in a campaign run via the platform.
Pros
- Streamlined creator marketplace with broad TikTok + social reach
- Strong content-repurposing value and campaign workflow automation
- Dedicated strategist support and good analytics for campaign measurement
Cons
- While TikTok is supported, some elements (e.g., Spark Ads integration, TikTok-Shop affiliate tracking) may require custom setups or higher-tier pricing
Why It Stands Out
#paid stands out because it shifts influencer marketing from “pay a creator, hope for reach” to a more strategic and measurable model with creator-brand fit, campaign strategy, content reuse and analytics baked in.
Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: Instagram, Facebook, Youtube, Tiktok
Why Use TikTok For Influencer Marketing?
TikTok has emerged as a dynamic platform for influencer marketing, offering brands unique ways to connect with a broad and diverse audience. Utilizing TikTok influencer marketing platforms can enhance these efforts by providing tools and services that streamline influencer collaboration and maximize campaign impact.
Here are several reasons why brands should consider integrating TikTok into their influencer marketing strategies:
Vast Audience Reach
TikTok's massive user base makes it one of the leading social media platforms worldwide. Its extensive reach provides brands the opportunity to engage with a wide audience, especially younger demographics like Gen Z and millennials, who often prefer more authentic advertising approaches.
High Engagement Levels
Influencers on TikTok often cultivate highly engaged audiences. This level of interaction is invaluable for brands aiming to build meaningful connections with potential customers, allowing them to engage in more interactive and impactful ways than traditional advertising methods.
Authenticity and Trust
TikTok content thrives on authenticity and relatability, resonating strongly with users. Influencers create genuine content that fosters trust among their followers. When influencers endorse products in their own unique style, it builds a sense of community, making their recommendations more compelling than conventional ads.
Cost-Effective Marketing
TikTok's algorithm prioritizes quality content over follower counts, enabling even lesser-known creators to achieve viral success without a large financial investment. Brands can take advantage of this by working with micro-influencers, who often provide high engagement and reach while being more budget-friendly than well-known influencers.
Targeted Marketing Opportunities
The platform's algorithm supports precise targeting of niche audiences, categorizing users into various sub-genres based on their interests. This segmentation enables brands to tailor campaigns to align with the specific interests of their target audience, enhancing engagement and conversion rates.
Enhanced Brand Authenticity
Collaborating with influencers can greatly enhance a brand's authenticity. Influencers create relatable content that aligns with their personal brand and values, improving the brand's perception among consumers. This authenticity is crucial for building long-term customer loyalty and retention.
How to Find the Right Influencers Using Filters and Searches?
With the ability to tap into millions of social profiles, the TikTok influencer platforms highlighted above give you access to a diverse range of influencers. These platforms offer a number of filters to streamline your search for the most relevant influencers. You can freely search for different influencer types and narrow your search by size, niche, and other factors.
For instance, Grin categorizes creators into four broad types – influencers, affiliates, athletes, and customer advocates. So besides regular influencers, you can specifically look for creators who could help you with affiliate marketing, creators who are well-known in the sporting and athletics industry, and creators who could become advocates for your brand.
To get a better understanding of the diversity of influencer niches on these platforms, let’s take a look at the common filters and searches you may be able to find. Keep in mind that the specific types of filters and terms may vary depending on the platform, but most of them offer the following essential filters.
- Topics/Niches/Interests: Most of these platforms provide you with the option to find influencers by area of specialization and niche. For example, you can find TikTok influencers who create content about fashion, food, parenting, gaming, sports, fitness, travel, beauty, makeup, and more. Platforms like Aspire specify that you can find creator profiles across all industries, although the platform specializes in industries like kids, pets, home goods, beauty, fashion, health, wellness, fitness, travel, food and beverages, consumer electronics, and entertainment.
- Location: You can further narrow your search to find influencers located in specific countries and cities to ensure that your message is reaching the right audience. For instance, you can look for foodies in Spain to promote your new restaurant expansion in the country.
- Account Size: This filter refers to the number of followers a creator has, so you can look for nano-influencers, micro-influencers, macro-influencers, and mega-influencers.
- Engagement Rate: These platforms also let you look for influencers who are able to achieve a specific level of engagement through their content.
- Language: You can also look for influencers who speak a specific language. This is a great option if you want to expand to international markets with the help of influencers speaking the local language.
Safety and Authenticity Metrics
The rise of influencer marketing created new opportunities for creators to earn money through their social media content. Unfortunately, this also led to an increase in influencer fraud, where influencers buy fake followers to ramp up their profiles and win brand partnership opportunities. In fact, according to an IMAI study of 130 million profiles, 1 out of every 4 influencers had purchased 15% of their total followers. Moreover, 3 out of every 4 influencers had bought 10,000 followers.
This should give you an idea of the prevalence of influencer fraud. In spite of social media platforms cracking down on this type of fraudulent activity, brands and marketers still need to pay close attention to the influencers they work with. Fortunately, many of the TikTok influencer search tools we shared above offer unique solutions to ensure influencer authenticity, enabling their customers to better detect fake followers and maintain brand safety.
Each platform’s influencer vetting process varies but typically involves looking at the audience quality to see whether an influencer has a significant number of bot or inactive followers. As mentioned earlier, Influencity has something called a Follower Quality Metric, which analyzes the number of “nice” followers and “doubtful” followers.
Nice followers are those accounts considered to be active and run by real people whereas doubtful followers are accounts that are either inactive or bots. A good quality rating according to Influencity is a nice follower rating of at least 75%.
Similarly, Brandwatch analyzes each influencers’ follower credibility by looking at their engagement and follower activity. It provides an Audience Credibility Score based on a number of factors including the influencer’s bio description, number of posts, profile picture, etc. Accounts scoring close to 100% are considered to be higher in credibility with a higher percentage of authentic followers.
Platforms like HypeAuditor even provide a free TikTok Audit & Fake Followers Audit tool. This lets you analyze the audience quality of any TikTok profile based on follower count, number of videos, and engagement rate. Profiles scoring closer to 100 have a good audience quality score and are more likely to be authentic.
So with a thorough vetting and authentication process, you can trust these platforms’ ability to help you narrow down the most credible influencers relevant to your brand. However, these platforms don’t necessarily guarantee that every influencer with a high audience quality score is authentic. It’s important to work with influencer marketing agencies and experts who can further vet the influencers on your behalf to ensure better accuracy with the authentication process.
Find the Right TikTok Influencers for Your Brand
Finding the best TikTok influencers for your brand begins with having a clear idea of what to look for. Start with a proper definition of your ideal influencer so you can filter your searches to narrow down the most viable options. Only then will you be able to unlock the true power of these TikTok influencer discovery tools.
Frequently Asked Questions
How to do influencer marketing on TikTok?
To effectively execute influencer marketing on TikTok, start by identifying influencers whose content aligns with your brand values and target audience. Collaborate with these influencers to create authentic, engaging content that resonates with TikTok's dynamic and diverse user base. Track campaign performance using TikTok's analytics tools to measure engagement, reach, and ROI, adjusting strategies as needed to optimize results.
How effective is TikTok influencer marketing?
TikTok influencer marketing is highly effective due to the platform's vast user base and high engagement rates, especially among younger demographics like Gen Z and millennials. Influencers on TikTok create authentic content that resonates with audiences, fostering trust and encouraging users to interact with brands. Brands leveraging TikTok's unique features and influencer partnerships often see increased brand awareness, engagement, and conversion rates, making it a powerful tool in the digital marketing landscape.
How can brands build stronger sales funnels on TikTok?
Brands can improve conversions by pairing influencer content with optimized TikTok Shop strategies that include affiliate links, native shopping tabs, and seamless in-app checkout integrations.
What makes TikTok campaigns effective for brand awareness?
The key is short-form storytelling with strong hooks and repetition. Successful TikTok brand awareness campaigns often leverage viral audio and relatable micro-narratives to maximize retention.
How do creators estimate potential earnings from TikTok collaborations?
Creators and marketers can use a TikTok money calculator to project engagement-based compensation and benchmark influencer rates before negotiating paid partnerships.
What are some standout examples of TikTok influencer campaigns?
Marketers can study influencer marketing TikTok examples to understand how authentic creator storytelling and trend participation drive visibility and trust.
What are the first steps for launching a TikTok influencer strategy?
Starting with a structured TikTok influencer marketing guide helps brands define goals, audience targeting, and performance metrics to ensure scalable campaign impact.
What separates a good TikTok marketing campaign from a great one?
High-performing TikTok marketing campaigns align organic creativity with precise targeting, using data insights to refine both messaging and posting cadence.
Where can marketers discover top-performing TikTok creators?
There are dedicated databases that showcase the top platforms for finding influencers on TikTok, helping brands filter by engagement rate, niche, and audience location.
Are there platforms tailored for small businesses entering TikTok marketing?
Yes, several influencer marketing platforms for small businesses focus on affordability and ease of use, offering simplified workflows and pay-per-campaign options.
