Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like NeoReach, The Influencer Marketing Factory, and Ubiquitous undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like NeoReach, The Influencer Marketing Factory, and Ubiquitous:
There was a time when celebrities were the ones showing off the new makeup product or endorsing the latest gaming title. Today, the trend has shifted, with influencers taking up this space.
More so, nano-influencers are highly sought after by brands as their audiences are highly engaged. Our State of Marketing 2024 Report found that 43% of brands are shifting marketing budgets towards such influencers.
Katie Freiberg, the head of growth marketing at ThirdLove, told McKinsey that
"anyone can be an influencer. It's really all about having that following."
Nano influencer marketing agencies help you find the creators with the following you want to speak to. While larger influencers are often easier to find due to their prominence, finding specific nano influencers can be a bit tricky.
However, nano influencer marketing agencies have a network of creators that they have already vetted and categorized by demographics, niches, audience interests, and geographical locations. That makes it easier for brands to identify which influencers would be the best fit for their campaigns.
We took it upon ourselves to find the top 16 nano influencer marketing agencies for brands, both big and small. Let's discuss them in detail.
What Is A Nano Influencer?
A nano influencer is a social media user with a follower count typically ranging from 1,000 to 10,000. They are known for having a highly engaged audience, often centered around specific interests or niches. Despite their smaller following, nano influencers can wield significant influence due to their authenticity and personal connections with their audience.
Brands often prefer collaborating with nano influencers because they tend to have higher engagement rates and can create more relatable and trustworthy content. This makes them a cost-effective option for marketing campaigns, allowing brands to reach targeted demographics while fostering genuine interactions.
Characteristics of Nano Influencers:
- Follower Count: 1,000 to 10,000 followers.
- Engagement: High engagement rates with their audience.
- Authenticity: Seen as relatable and trustworthy by their followers.
- Niche Focus: Often specialize in specific topics or interests.
- Cost-Effectiveness: Typically charge less for promotions compared to larger influencers.
Influencer Management Agency Sizes
- Nano Influencer Agencies: Focus on influencers with 1,000 to 10,000 followers, often emphasizing niche markets and highly engaged audiences.
- Micro Influencer Agencies: Work with influencers who have 10,000 to 100,000 followers, typically offering a balance of reach and engagement.
- Mid-Tier Influencer Agencies: Collaborate with influencers boasting 100,000 to 500,000 followers, providing broader audience access while maintaining a level of authenticity.
- Macro Influencer Agencies: Partner with influencers who have 500,000 to 1 million followers, often focusing on larger campaigns with significant reach.
- Mega Influencer Agencies: Engage with influencers having over 1 million followers, including celebrities and well-known public figures, for high-impact marketing strategies.
Pro Tip
Most influencer management and marketing agencies have influencers from every tier group. Therefore, expect access to a database of influencers from every follower range.
Top Content Nano Influencer Marketing Agencies
1. NeoReach
Locations: Orlando, San Francisco, Los Angeles,
Channels: Facebook, Instagram, TikTok, Snapchat and other social media platforms
NeoReach is an influencer marketing agency that combines the potential of nano influencers with innovative technology and top trends to deliver results for its clients. The agency can work with any budget, making it an ideal choice for small and medium-sized companies that want to run targeted campaigns with nano influencers.
NeoReach has also served its fair share of large clients, such as Walmart, The New York Times, Amazon, and Honda. Moreover, the agency also keeps up with industry news and incorporates the insights from them into its strategies for clients.
Key Services
NeoReach claims that it does not only find you the perfect fit when it comes to selecting nano influencers; the agency also finds the ”perfect relationship.” According to this Instagram post, the agency believes in going for authenticity and resonance rather than just numbers. So, it connects its clients with creators who genuinely connect with their brand’s audience.
The agency doesn’t leave the influencers to their own devices without offering them any insight into what the client really wants. Instead, NeoReach infuses its clients’ core messaging into whatever the influencer creates.
After you have approved the nano influencers chosen by NeoReach, the agency will then work alongside them to ensure the deliverables meet your objectives. Besides content creation, NeoReach also assists in distribution and promotion. Since the agency has detailed social metrics for every influencer in its database, its experts know where to distribute the content for best results.
Just as finding nano influencers is complicated, activating campaigns with them is even more so. These creators usually have their unique content creation style and voice. They may also have varying rates depending on their industry and reach.
NeoReach takes away the hassle of tackling it all from the client’s end. After nano influencer selection, the agency manages the whole contracting pipeline. Its in-house experts draw up contracts and a price strategy. They also form legal contracts and negotiate with the nano influencers if there’s a need.
If you prefer a hands-on approach, you can use NeoReach’s best-in-class APIs and self-service software with more than 400 custom data points to help you narrow down your search for the perfect fit. More so, the agency releases monthly newsletters where you can find tips and insights for self-service influencer marketing.
NeoReach also has an AI-based fraud detection software that identifies fake followers and engagement. You can use it to keep yourself safe from wasting money on fraudulent nano influencers.
Why NeoReach
NeoReach isn’t a new player in the market; the agency has managed over $250 million for clients in influencer marketing. During this time, NeoReach has picked up a ton of tricks of the trade that help it provide top-notch results for its clients.
With NeoReach on board, you won’t have to do much other than approvals. Even if you want to send gifts or PR to nano influencers, NeoReach will manage everything from deployment and shipping to payments and ongoing relationships.
When needed, the agency also incorporates paid media amplification to give your campaign an extra boost. Most importantly, NeoReach knows which exact nano influencer’s content would work best as an ad.
Paid media amplification
The agency showed its influencer identification expertise in its contract with H & R Block, a tax prep and audit company. When introducing its new software, Tax Pro Go Review, the company realized that traditional marketing would be too expensive.
Strategic Approach: When NeoReach tried to shift to influencer marketing for the client, it realized that most top influencers had a young audience, which is not what the Tax Pro Go Review user base looked like. NeoReach identified that the best audience for this software was millennials and GenX.
The agency also recognized the presence of this audience on X and Facebook rather than Instagram. So, it hired 36 personal finance influencers, many of them nano, to share their tax prep experiences with H & R Block’s software. The selection of finance influencers was based on the idea that their followers are most likely to be interested in tax-saving tips given the season.
Campaign target audience
Small creators like His and Her Money and The College Investor created content for the company on X, bringing in $58k in influencer media value.
Campaign results
Another notable thing about NeoReach’s partnership was that the agency also targeted bloggers. So, when you work with NeoReach, you know that the agency will go even beyond social media to reach your audience if it has to. That’s some serious commitment.
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250...
50+
Los Angeles, San Francisco, Orlando, Tokyo
Best for:
Large Companies
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250...
2. The Influencer Marketing Factory
Locations: Miami, Florida; New York, New York
Channels: Facebook, Instagram, TikTok, Twitch, X (Twitter), YouTube
The Influencer Marketing Factory is a full-service agency that offers influencer marketing as one of its services. With clients like Snapchat, Sony Music, Amazon, Meta, and Google on its roster, the agency has become a leader in the influencer marketing industry. The agency’s podcast, The Influence Factor, also establishes it as an industry expert.
As for finding nano influencers, the agency is an expert at that, too. Specializing in YouTube, Instagram, and TikTok influencer marketing, The Influencer Marketing Factory boasts a wide network of nano influencers who have proven their ability to engage and convert audiences.
Key Services
The Influencer Marketing Factory’s influencer marketing services encompass the whole process of a campaign. From strategy and creative development to influencer sourcing and campaign execution, the agency takes care of every aspect of an influencer campaign.
Initially, the agency assists brands with influencer searches. After getting the requirements from the brand, The Influencer Marketing Factory finds the closest match possible for the campaign. Unlike some agencies that can only handle smaller campaigns, The Influencer Marketing Factory can connect you with hundreds of influencers and manage them all, too. For example, the agency identified and managed 198 creators, including a bunch of nano influencers, for Fever’s UK Bubble Planet Experience and made the campaign a success with 3.7 million impressions.
After influencer identification comes the marketing strategy. The agency specializes in authentic storytelling, so it can ensure your selected nano influencers deliver such campaigns.
You don’t even have to set your own key performance indicators (KPIs). The Influencer Marketing Factory sets the KPIs on your behalf and further uses its specific tracking code to analyze campaign performance. Moreover, the agency releases annual reports for brands to compare their results with industry benchmarks.
With The Influencer Marketing Factory by your side, managing nano influencers will become a breeze. Since the agency’s team will handle contracting and legally sound collaborations, you’ll simply have to approve the influencer contracts before they go live.
Why The Influencer Marketing Factory
There are many attributes that make The Influencer Marketing Factory a good choice for brands looking for nano influencers. First, the agency provides weekly reporting on campaigns. With such transparency and real-time campaign tracking, you can make sure your nano influencer campaigns are on track to meet your goals. Second, they are highly focused on return on ad spend (ROAS). Your campaign’s strategy will be aligned with returns in mind, ensuring meaningful revenue generation.
That’s what the agency did for O-cedar, a household cleaning product manufacturer. The brand wanted to get attention on TikTok, particularly for its spin mops.
Strategic Approach: The Influencer Marketing Factory understood that for something as ordinary as everyday cleaning to be interesting, their campaign had to be unique and creative. So, it tapped into the ”cleantok” side of TikTok, where people post themselves cleaning their homes with different editing styles such as speed-up and stop-motion. The agency carefully selected 83 influencers, including nano, micro, and macro influencers, who were already active in the cleantok community or were in the lifestyle niche. These influencers created dynamic cleanup videos like ”clean with me” and ”Sunday resets,” which already do well organically on the platform, with O-cedar’s spin mop as the hero product.
Plus, the agency created a posting schedule for the influencers to ensure a consistent flow of content and maximize reach. These videos resulted in 47 million views and 114k followers for the brand’s TikTok page.
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
10 - 50
New York, Miami
Best for:
Enterprises and Large brands
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
3. Ubiquitous
Location: Los Angeles, California
Channels: Instagram, TikTok, YouTube
Having worked with clients like Netflix and Target, Ubiquitous Influence is a well-established nano influencer marketing agency with thousands of creators in its network. The agency specializes in influencer marketing campaigns on TikTok, Instagram, and YouTube, allowing brands to tap into the growing popularity of these platforms.
Ubiquitous platforms
Since McKinsey reported that 70% of influencer marketing revenue share comes from Instagram, and TikTok is the next big thing in the world of social media, working with Ubiquitous Influence ensures you’ve got all the major platforms covered.
The founders of the agency are also the brains behind another influencer marketing agency, MOMENTiQ, which has contracts as big as those of TikTok itself. So, there’s no doubt that Ubiquitous can connect you with the best nano influencers for your hyper-targeted social media campaigns. Moreover, the agency’s commitment to stay up-to-date with the latest influencer marketing trend makes it even better of a partner — something its existing clients also appreciate.
Key Services
Ubiquitous has created an influencer marketing pipeline that the agency follows closely to work with the brands from day one to the final day of their campaign. It begins with the development of a testing roadmap.
Influencer search
The agency’s team works with the clients to understand their target audience and campaign objectives, helping them develop a brief for creators. Based on this data, Ubiquitous then selects nano influencers for this campaign.
That’s exactly what the agency did for one of its clients, Central Garden & Pet, a retail company. Besides finding exactly the influencers for the client’s needs, the agency also took over relationship management. The main thing the client was appreciative of was the level of personability Ubiquitous provided for the campaign. That’s something you can expect for your projects, too.
However, the agency’s influencer identification process isn’t as simple as going to the platform of choice and searching for creators. Ubiquitous has a proprietary system with more than 100 data points for each creator. These data points are as specific as a creator’s content type. For example, the system can identify mom accounts or people who make videos of their non-conventional pets, like reptiles.
Ubiquitous process
The point is that if you want to promote a non-toxic, vegan, or cruelty-free makeup product, Ubiquitous will not simply connect you to beauty influencers. It will go a step further to find a beauty influencer who is also an advocate for these values.
In addition to the comprehensive search process, Ubiquitous also provides personalized support for each campaign. The agency’s account managers work with both parties, the brand, and the creator, to ensure the translation of the client’s vision to life. Its experts set KPIs according to the intention of your marketing campaign for a more insightful and relevant understanding of campaign performance.
Why Ubiquitous
Ubiquitous stands out from other influencer marketing campaigns in its continued support for its clients. The success of Wienerschnitzel’s influencer marketing campaign is a prime example of this.
When Wienerschnitzel approached Ubiquitous to promote its deals and improve brand awareness, the agency was also told not to exceed the cost per million goal of $10. To stay within budget while still getting the message as far across as possible, the agency tapped into its network of 4,000+ verified creators.
Wienerschnitzel case study
Strategic Approach: Instead of simply going for the largest creators, Ubiquitous carefully selected a mix of nano, micro, and mid-tier influencers. About 25% of the influencers for this campaign had a following of 5,000 to 50,000 followers. As these influencers usually have highly engaged and loyal followers, Ubiquitous knew they would likely have a strong impact on their audience.
Since Ubiquitous has been in the industry for a while, its experts realize that when agencies micromanage influencers, the output starts looking like ads rather than genuine opinions or recommendations. To avoid that, the agency gave autonomy to the influencers to come up with creative ways of incorporating a visit to Wienerschnitzel in their content.
The approach was a success, bringing in 19.5 million views and an engagement rate of 6.33%.
@johnnyvalentineee What goes around comes around❤️ #fyp #foryou #foryoupage @wienerschnitzel ♬ Holy – Justin Bieber
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) ...
10 - 50
Los Angeles, CA
Best for:
Medium Size Brands
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) ...
4. MOMENTiQ
Locations: Los Angeles, California
Channels: TikTok & TikTok Shop, YouTube, ByteDance
Next to Ubiquitous, it only made sense to discuss the founders’ other agency, MOMENTiQ, which helps brands find influencers of all audience sizes, including nano influencers. The agency’s impressive portfolio includes Fortune 500 giants such as American Eagle, Fashion Nova, Ulta Beauty, and Cred.ai.
MOMENTiQ is also the only US-based agency that has been hosted at the ByteDance (TikTok) headquarters in China since the agency helped bring TikTok Shop to the US.
Key Services
MOMENTiQ’s biggest offering is its creator network, which has a combined following of 700 million. Nano influencers and user-generated content (UGC) creators are a significant part of this database.
With a focus on TikTok and YouTube, MOMENTiQ knows the ins and outs of both platforms. On TikTok, MOMENTiQ specializes in creating influencer campaigns for TikTok Shop. Brands that want to amplify their social e-commerce presence can leverage MOMENTiQ’s selection of nano influencers to make it big on TikTok Shop.
MOMENTiQ clients
Being the very marketing agency that helped establish TikTok Shop in the US, MOMENTiQ understands the platform better than most others. Besides nano influencers, the agency also finds UGC creators to give your campaigns a reach boost.
No campaign is too big for MOMENTiQ. The agency conducts outreach to more than 1,000 creators a day, assisting brands in finding just the creator bunch they need. Since MOMENTiQ handles the communication from the first point of contact to the final deliverables, you don’t have to keep track of multiple nano influencers and their content.
Paid Shop campaigns
MOMENTiQ also provides insightful reports for clients to see how well their tactics are working. Since nano influencers have small followings, it’s often hard for brands to see the tangible results of their campaigns. MOMENTiQ takes care of tracking engagement rates and delivering comprehensive reports that demonstrate the effectiveness of its influencer marketing strategies.
The agency’s team also handles all negotiations and contracts with the creators. MOMENTiQ knows the market rates for nano influencers in different niches, and it uses this knowledge to get the best deals for its clients.
Why MOMENTiQ
Part of MOMENTiQ’s appeal is the success of Ubiquitous Influence in the influencer marketing world. MOMENTiQ itself has managed campaigns for clients as large as The Recording Academy. So, there’s no question about the agency’s level of expertise and experience.
The Recording Academy reached out to MOMENTiQ to bring attention to 2024 Grammys Awards through influencer collaborations. MOMENTiQ engaged 250 US creators with a cumulative 1 billion followers to make this campaign a success.
Strategic Approach: The strategy for the Grammys campaign was to get as many eyes on the event as possible through influencer collaborations. MOMENTiQ carefully selected a diverse group of creators with engaged followings to ensure maximum reach. Some of these influencers were also given passes to the red carpet event to show their followers the behind the scenes of the Grammys. Similarly, many influencers were also selected as seat fillers during the event. They were tasked with generating pre-event hype by discussing their plans for the Grammys and showing their red carpet looks. The videos were a massive hit, generating 500,000,000+ views for the award show.
In a world where attention spans are shorter than ever, MOMENTiQ goes beyond the seven seconds of fame. The agency’s philosophy is that the audience is quite like goldfish, giving creators a mere flicker of attention before moving on to the next thing.
When selecting nano influencers for a client, MOMENTiQ keeps this in mind. The agency goes beyond just numbers and identifies nano influencers who can really cultivate the client’s message in a relatable way.
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Aw...
10 - 50
Los Angeles
Best for:
Enterprises and Large Brands
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Aw...
5. The Shelf
Location: New York, NY
Channels: Discord, Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitch, YouTube, X (Twitter)
The Shelf is a full-service influencer marketing agency that provides services for any vertical and any business type. Its influencer campaigns are run by a team of developers, marketers, strategists, creators, and account managers. For almost a decade now, it has been successfully delivering excellent KPI outcomes using its proprietary SaaS platform. It has worked on campaigns for global brands including, Neutrogena, Hanes, EOS, Pepsi, and Walmart.
For more targeted campaigns, The Shelf matches businesses with nano influencers that can reach the right audience for each specific campaign. It custom builds, manages, and optimizes campaigns through data-driven insights and agile strategizing. With tactics tailored to help brands reach their particular goals, its influencer marketing campaigns deliver the highest ROI.
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to f...
1 - 10
New York
Best for:
Medium and Small Size Brands
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to f...
6. The Goat Agency
Location: London, United Kingdom
Channels: Instagram, TikTok, Twitch, YouTube, Facebook, LinkedIn, Twitter, Pinterest, Snapchat, Reddit
At the forefront of Nano Influencer Marketing agencies, Goat Agency distinguishes itself by expertly blending data-driven strategies with authentic influencer engagement. With expertise across all major social platforms, they excel in leveraging the power of nano influencers. Their approach is rooted in a deep understanding of social media dynamics and influencer effectiveness, ensuring your brand resonates with the right audience.
Goat Agency’s strength lies in its comprehensive database of over 60,000 influencers, enabling them to match your brand with influencers who genuinely connect to your target demographic. This precision in influencer selection, backed by robust performance data, sets them apart in nano influencer marketing. Whether your goal is boosting brand awareness, driving conversions, or fostering brand loyalty, Goat Agency crafts tailor-made campaigns that align with your objectives.
Their services extend beyond mere influencer matchmaking. With a full suite of offerings, including social media strategy, content production, and paid social amplification, Goat Agency ensures that every aspect of your campaign is cohesive and impactful.
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Del...
50+
London, New York, Singapore
Best for:
Medium and Large Brands
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Del...
7. Obviously
Locations: New York, USA; California, USA; Paris, France
Channels: Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitch, X (Twitter), YouTube
Founded in 2014, Obviously is one of the older influencer marketing agencies. During their time in business, they’ve grown their network of influencers, which includes nano as well as mega influencers, to more than 95,000. As you would expect, they’ve completed thousands of collaborations and have worked with major brands like Google, Converse, and Lyft.
As a full-service influencer marketing agency, they can help you with everything from influencer identification to reporting and analysis. What’s more, each brand that partners with Obviously gets assigned a dedicated team that will oversee everything. This includes influencer communication. In fact, according to their website, they can help brands save more than 1,000 emails per influencer marketing campaign on average.
While their client success managers will summarize the results that each campaign generated for you, you’re also welcome to analyze real-time data on your own via your client dashboard. Here, you’ll also be able to oversee other key elements of your campaign.
Obviously
Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class servi...
50+
New York, Los Angeles, San Francisco, Paris, Sydney
Best for:
Enterprises and Large brands
Obviously
Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class servi...
8. ApexDrop
Location: Pennsylvania, USA
Channels: Instagram, TikTok
Based in Erie, Pennsylvania, ApexDrop is a growth marketing agency that delivers marketing services to consumer brands mostly targeting younger audiences. To become an ApexDrop creator, influencers need to have at least 3,000 Instagram followers. Though, from time to time, they have photo-only collabs. To work on one of these projects, influencers need to have only an Instagram account and high-quality photos. While their influencers mostly post to and create content for Instagram, they can also create license-free content for other popular social media channels.
What sets them apart from many other agencies is that they prioritize authenticity. To help their private network of vetted influencers create truly authentic content, they give them creative freedom and only partner with brands that they believe offer high-quality products.
This means that brands too, need to complete an application before they can work with ApexDrop. After considering factors such as the size of the brand, its history, value proposition, products, and marketing objectives, they will decide if the brand is indeed a good fit for their nano influencers’ followers.
ApexDrop
Save time and budget when scaling up with micro influencers in the United States. Most agencies pay influencers to promote your products. We don’t. ...
10 - 50
Erie, Pennsylvania-based with a fully remote workforce
Best for:
Enterprises and Large brands
ApexDrop
Save time and budget when scaling up with micro influencers in the United States. Most agencies pay influencers to promote your products. We don’t. ...
9. inBeat Agency
Locations: USA (New York City, Los Angeles, Miami); Canada (Montreal and Toronto); Asia (Singapore); Europe (Paris and London)
Channels: AppLovin, Facebook, Google Ads, Instagram, Snapchat, TikTok, YouTube, YouTube Advertising
inBeat is an influencer marketing agency that offers tailor-made campaigns for every budget. It specializes in content creation and brand-influencer matching for select social media platforms. Over the years, it has worked with businesses of every size, including big brands such as New Balance, Got Milk, Phone Loops, Soylent, and Nordstrom.
With over 25,000 nano and micro-influencers in its database, it can run highly targeted campaigns that boost engagement and sales. One of its success stories is increasing the follower count of BlueHouse Salmon by over 500% through content creation coupled with nano-influencer marketing.
inBeat utilizes a turnkey nano and micro-influencer management technology, which enables brands to handle almost all aspects of nano influencer marketing, including influencer discovery, contract negotiation, influencer payments, and campaign strategy. The technology also includes in-built analytics and ROI tracking for campaign monitoring and optimization.
inBeat Agency
inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad b...
10 - 50
Montreal, New York, Los Angeles, Toronto, Miami, Singapore, London, Paris
Best for:
Enterprises and Large brands
inBeat Agency
inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad b...
10. Socially Powerful
Locations: New York, USA; Beijing, China; London, United Kingdom
Channels: X (Twitter), Amazon, Discord, Facebook, Google, Google Ads, Instagram, LinkedIn, Pinterest, Podcast, Reddit, Snapchat, Spotify, TikTok, Twitch, Weibo, WhatsApp, YouTube, YouTube Advertising
Socially Powerful is a full-service marketing agency that offers end-to-end services from strategy and creatives to execution and operations. It helps brands build awareness, connect to new audiences, increase engagement, drive traffic, and, ultimately, boost sales. It has worked on influencer marketing campaigns for Pepsico, L’Oreal, Doritos, Toyota, FOREO, Tencent, The Body Shop, Huawei Mobile, and Descente.
With offices in different countries, Socially Powerful gives brands access to a global network of nano influencers who can establish connections with a targeted audience. The roster combines nano, micro, and macro influencers with big social media influencers and celebrity endorsers.
Socially Powerful helps brands develop and execute influencer marketing strategies tailored to their specific business goals. These strategies are backed with data from various metrics and comprehensive performance analyses of influencers and campaigns.
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the...
50+
London, New York, Beijing
Best for:
Medium and Large Brands
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the...
11. TOP Influencer Marketing Agency
Locations: Mexico City, Philadelphia, San Francisco, Seattle, Washington DC
Channels: Instagram, YouTube, Facebook, X (Twitter), Paid Media, Published Media
TOP is an integrated marketing agency with an international and proprietary network of influencers from nanos to celebrities. It is equipped with an influencer CRM that measures the true value and degree of influence of every influencer. Aside from influencer marketing, it also offers other creative and marketing services, including graphic design, web development, copywriting, social media management, and public relations.
The multi-tier strategy of TOP combines cost-effective nano influencers, high-impact celebrity influencers, and everyone else in between. It helps brands find influencers with engaged audiences that match the brands’ target market. It has a dedicated data team that conducts personalized market research based on historical campaign performance data and other metrics.
12. BeInfluence
Locations: Brussels, Belgium; Paris, France
Channels: Instagram, TikTok, YouTube
Brands looking to expand into the European market or solidify their market base in the region can get the help they need from BeInfluence. This marketing agency has created over 15,000 pieces of curated content for various brands, including Carrefour, UNICEF, Longchamp, Mediaplus, Sony Music, Mattel, Nestle, and StepStone.
BeInfluence offers nano, micro, and macro influencer marketing with a reach of over 20 million people. It boasts of over 10% engagement reach and an average click-through rate of 3%. Aside from creating and managing campaigns, it also helps businesses manage amplifications, communities, and events.
13. PeersWay
Location: Canada (Toronto and Vancouver); United States (Miami, New York City, Los Angeles); United Kingdom (London, Birmingham)
Channels: Instagram
Peersway is a marketing agency based in Canada that offers fully-managed campaigns for brands and agencies. It focuses on building brands and creating buzz through peer-to-peer recommendations. While they work with global brands such as Dove, Ikea, Yves Rocher, Gillette, and Citizen Relations, they also provide services for small local businesses and medium enterprises. Their unique pricing model enables businesses to run campaigns on a fixed budget while still achieving excellent outcomes. Other brands they have partnered with include Mint Smilebar, The Mentholatum Company, Stingray, naturSource, and Cove Kombucha.
Peersway influencer campaigns are scalable. Brands can work with just the minimum number of influencers or get as many influencers as they want from Peersway’s expansive network of diverse influencers. With thousands of nano influencers in the network, brands can increase their engagement rates and build a closer relationship with their target audience. The platform also allows them to review content, track campaign progress, and generate performance reports.
14. Heepsy
Locations: Bilbao, Spain
Channels: Instagram, YouTube, TikTok
With over 11 million influencers in its database, Heepsy can easily help brands and businesses find the right influencers for their marketing campaigns. Its intuitive platform has advanced tools that enable comprehensive influencer search and provide access to influencer statistics. Clients can view profile analytics for any influencer on the network to find those that are aligned with their brand and can add value to their campaigns. The platform also enables clients to customize their own influencer lists and download data to automate influencer outreach.
Heepsy’s expertise is in Instagram influencer marketing, but it also runs campaigns on other channels. It has worked on influencer marketing campaigns for Rolls Royce, Huawei, Walmart, New Balance, and Ikea. With millions of nano-influencers in its network, it enables startups and small businesses to promote their products and services with affordable yet relatable influencers.
15. Social Native
Locations: Los Angeles, New York, Miami, Denver, London, Cordoba
Channels: TikTok, Snapchat, Facebook, X (Twitter), Pinterest
Although more of a technology platform than a marketing agency, Social Native is one of the best ways for brands to connect with macro, micro, and nano influencers. It harnesses artificial intelligence and machine learning to optimize content and find the best influencer match for every campaign. It has a proprietary algorithm for filtering and ranking influencers who can give the best outcomes for a marketing initiative. With data-driven influencer matching, campaigns are optimized to deliver the best possible outcomes.
Social Native has provided influencer marketing services for Zillow, Office Depot, Perrier, Graze, Petco, Imperfect Foods, and other big brands. It drives results through fresh, authentic content and tech-based strategies.
16. LetsTok
Locations: Tel Aviv, Israel; New York, USA
Channels: Discord, Facebook, Instagram, LinkedIn, Telegram, TikTok, Twitch, X (Twitter), YouTube, YouTube Advertising
Established only recently in 2020, LetsTok already has a massive network of influencers and verified creators across all platforms. What sets them apart from many other agencies is their proprietary tech. They’re not an agency in the true sense of the word. Instead, they’re a platform that helps brands with launching and managing influencer marketing campaigns by providing them with AI-driven technology that will complete the work on their behalf. That being said, they have a team at hand that can assist you with your campaigns too.
Also, unlike many other agencies, they don’t charge a management fee for campaigns. Once a campaign is implemented, they’ll receive a percentage of the campaign instead.
If you specifically need help with a crypto marketing campaign, they’re a great choice. They’ve worked on several crypto marketing campaigns and have a thorough understanding of this unique industry.
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-drive...
1 - 10
New York, Israel, Hong Kong
Best for:
Medium Size Brands
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-drive...
What Makes a Nano Influencer Marketing Agency Stand Out?
For your nano influencer marketing to become effective, finding an agency that understands the dynamics of this approach and aligns seamlessly with your brand's values is crucial. Here's a closer look at the key elements that distinguish a top-tier nano influencer marketing agency:
Elements Nano Influencer Marketing Agency
1. Diverse Pool of Nano-Influencers
A good agency recognizes that the strength of nano influencers lies in their diversity. Not confined to a few niches, they curate a vast pool capable of covering any brand's unique ideas. This ensures clients are unrestrained by genre and can tap into a selection of nano influencers perfectly aligned with their brand ethos.
Moreover, it allows them to widen their reach beyond their usual market. Take NeoReach’s strategy for Robinhood, for instance. An investment platform in the crypto space, Robinhood was appealing to a predominantly male millennial audience—the main demographic of crypto enthusiasts.
To address this lack of diversity in the user base, NeoReach formed a diverse cast of influencers that included female creators and creators of color in non-financial niches. They then ran a YouTube campaign that reached millions of people to create a more diverse user base for Robinhood.
2. Trusted Brand Ambassadors
Understanding the impact nano influencers can have on a brand's reputation, a reliable influencer marketing agency takes the extra mile to find trusted brand ambassadors. This involves vetting nano influencers within their pool to ensure they have authentic followers and a genuine engagement history.
3. Open to Beginners
Aside from partnering with seasoned influencers, a marketing agency must constantly expand its pool. They must recognize the potential in untapped talent and find beginner influencers who can provide a fresh perspective. These individuals, although lacking experience, can be trained and mentored to fit into the agency's proven marketing methods or a brand’s specific culture.
4. Powerful Marketing Tools
Top agencies leverage powerful marketing tools for a streamlined data-driven approach to influencer marketing. They utilize big data, comprehensive analytics, precise measurement, and real-time reporting to provide clients with clear insights into the real impact of each campaign.
Allowing no room for influencers with fake followers or bots, they measure authenticity by monitoring metrics beyond vanity numbers. InBeat for one has a fake follower checker and a QuickSearch tool for finding reputable influencers.
5. Comprehensive Marketing Services
An agency equips clients with all the tools needed for a successful nano influencer marketing strategy. This includes the ability to collaborate with nano influencers across multiple channels and platforms to ensure a holistic approach that maximizes brand visibility. It also includes content creation, SEO optimization, and other services related to marketing.
Some agencies that offer full-service marketing are Viral Nation, NeoReach, Influencer Marketing Factory, and The Shelf.
6. Experience in Your Niche
Years of experience form the foundation of a good agency. Beyond general expertise, they boast channel-specific experience essential for clients seeking to maximize reach on a particular platform. Given the subtlety required in identifying nano-influencers, they must have the ability to recognize hidden gems in each specific niche.
For instance, ApexDrop has primarily focused on harnessing the power of user-generated content (UGC) on Instagram and TikTok. Over the years, the agency has successfully built a robust community of highly engaged influencers. This approach enables ApexDrop to easily identify influencers who align with a brand’s image and can significantly enhance its visibility on the two social media platforms most popular among younger generations.
7. Ethical Partnerships
Transparency and compliance are non-negotiable for any influencer marketing agency. Clear disclosure agreements should always be in place to reinforce ethical practices and ensure that clients are always in the loop regarding influencer partnerships. The agency's commitment to ethical standards must also align with your brand values.
8. Culture Fit
Nano influencer marketing is highly collaborative, so an agency should show expertise and capabilities and align culturally with your brand. This alignment ensures a fluid collaboration where shared values drive the partnership toward common goals.
9. Innovative Campaign Strategies
Going beyond conventional approaches, an agile agency offers innovative campaign strategies that capture the essence of nano influencers. This creativity ensures that each campaign stands out and makes a memorable impact on the target audience. An agency that values innovation can set any brand apart in the competitive digital space.
10. Proactive Trend Monitoring
Staying ahead of trends is a hallmark of a premium agency. They actively monitor industry trends and shifts in influencer marketing. This ensures that their clients are always at the forefront of emerging opportunities. This proactive approach allows brands to adapt swiftly and capitalize on the latest developments in the nano influencer marketing sector. Viral Nation has one of the most advanced tech for this with AI-powered tools capable of real-time monitoring and generation of deep insights.
Indeed, identifying a premier nano influencer marketing agency involves meticulously examining its practices, values, and experience. The combination of a diverse influencer pool, powerful analytics, ethical standards, and cultural alignment forms the foundation for a partnership that transcends mere marketing—it becomes a synergistic journey toward brand success.
What Are Some Nano Influencer Campaigns to Take Inspiration From?
Some brands have made waves with their creative and successful nano influencer campaigns. Most of them worked with nano influencer marketing agencies to find and collaborate with relevant nano influencers. Here are some noteworthy examples to get inspired from.
1. BlueHouse Salmon Catches New Followers with inBeat Nano Influencers
Bluehouse, a publicly traded salmon-growing company in the US, aimed to enhance its social media presence through educational and recipe-centric content. To promote their salmon as a sushi-grade sustainable product, they collaborated with inBeat's nano and micro-influencers.
The influencers created unique content aligned with the brand messaging. The campaign resulted in over 200+ content assets, leading to a remarkable +1900% follower growth.
2. Cuts Clothing: Crafting Style Through TikTok Collaboration
Cuts Clothing, a brand specializing in men's fashion, enlisted the help of Grin.co to amplify their marketing campaigns on TikTok. Cuts Clothing wanted their brand to be known for men’s clothing that effortlessly combines professionalism, style, and comfort. They used Grin.co to find nano and micro-influencers that matched their brand to enhance brand awareness and drive revenue.
They ran a monthly recurring campaign where influencers were asked to craft one to two TikTok videos monthly. The videos included Cuts-branded tags and adhered to a specific campaign brief. Through this campaign, the brand reached its target audience more effectively and lowered its cost per acquisition to less than $120.
@pieromadu days with @Cuts ♬ original sound - madu
3. Bear Paws + Peersway: A Canadian Delight in Nano Influence
Bear Paws, a Canadian brand with a delectable array of cookies, crackers, cereal, and fruit snacks, collaborated with Peersway in a campaign featuring 25 nano and micro-influencers. The influencers shared their personal experiences with Bear Paws through two Instagram posts each.
The posts included information about Bear Paws products and Amazon links to drive sales. Although a relatively small campaign, the impact was staggering–240K total reach, 12.8K total engagements, and a remarkable 5.32% engagement rate, all achieved at an impressively low $0.31 cost per engagement.
4. Heepsy Nano and Micro-influencers Help Keitoparao Kickstart Success
Kietoparao, a small startup in the children’s entertainment sector, was looking to raise $20,000 on Kickstarter to launch analog game kits for children. Heepsy collaborated with two groups of mommy influencers with 5-10K followers and 10-40K followers. The influencers promoted the game kits and shared personalized links in their Instagram stories.
The campaign resulted in steady organic growth on Instagram. From 9.3K followers, Keitoparao’s follower count soared to 20.4K. This genuine interest in their products translated to donations that exceeded their $ 20K goal. The success of Kietoparao exemplifies how even the smallest startups can thrive with influencer marketing.
In these case studies, the synergy between brands and nano influencers not only amplified reach and engagement but also underscored the dynamic potential of these collaborations. From fashion to snacks, the nano influencer impact is undeniable. These outcomes offer a glimpse into how small is indeed the new big in influencer marketing.
What Are the Benefits of Nano Influencer Marketing?
In our Influencer Benchmark Report 2024, we found that 44% of the brands have a preference for working with nano influencers. Such a high preference is not a surprise since nano influencer marketing offers several benefits to brands. Here are some of them.
Cost-Effectiveness
Mega influencers can charge as much as $10,000+ per post. Given their high following and engagement rates, this may seem reasonable to some brands.
However, not every brand has such a large marketing budget to spend on influencer collaborations. Nano influencers are more cost-effective than their mega counterparts. Some of these influencers charge as little as $20 to $100 for one post on Instagram, and $20 to $200 per video on YouTube. Even at a lower price point, they manage to reach a targeted audience.
Our Influencer Marketing Benchmark Report June 2024 found that ROI measurement has become more stringent in 2024, increasing in extent from 4.7% to 6.0%. It shows that brands are focusing more and more on accounting and precise ROI measurement, which provides a space for low-cost yet high-ROI nano-influencers to shine.
In fact, the report found that the engagement rate of marketers with nano-influencers has increased from 49.26% to 55.61% (+12.9%), indicating a spike in industry focus on niche engagements.
Influencer engagement by type
Hyper-Targeting
Nano-influencer marketing is ideal for brands that have a specific niche or target market. These influencers may not have a large following, but their audience is quite specific.
For example, it's one thing to work with a large fashion influencer and another to partner with a nano influencer who exclusively dresses in the kind of clothes your brand sells.
The former has a diverse audience, so your message may not hit the spot. However, the latter's whole audience is interested in your brand's niche, making the message more impactful.
High Engagement Rates
As we discussed earlier, nano influencers have a smaller following compared to mega influencers. While this may seem like a disadvantage, it actually works in their favor.
With a smaller audience, nano influencers are able to engage with their followers more personally. So, when these influencers recommend something to their followers, it seems as if the message is coming from a popular friend with a few thousand followers rather than a multi-million subscriber celebrity.
Such relatability and personal touch lead to higher engagement rates for brands.
Wrapping Up
Nano influencers have proven their value by driving high engagement and offering hyper-targeted marketing opportunities at a lower cost. As highlighted by the agencies we've explored, partnering with the right nano influencer marketing agency can make a significant impact on your brand’s outreach and success.
Whether you're a small business looking to make a mark or a large brand seeking to deepen connections with specific audiences, nano influencers and the agencies that specialize in leveraging their power are key to staying ahead in the competitive digital marketing space.
Frequently Asked Questions
What are nano-influencers?
Nano influencers are real people who help brands create compelling content for their target audience. They only have a few followers, but they have the creativity, authenticity, and expertise to sway other people to make a purchase or avail of a service.
What is the difference between nano-influencers and micro-influencers?
The difference between these two lies mainly in their following count. Micro-influencers have 10,000 to 50,000 followers on various social media platforms. Nano influencers only have 1,000 to 10,000 followers.
What is the cost of hiring a nano influencer?
The actual cost of collaborating with a nano influencer varies depending on the type of content, the social channels targeted, and the influencer’s follower count. Paid collaborations can cost anywhere from $20 to $500 per campaign.
Why is nano-influencer marketing effective?
Nano influencers are real people who live ordinary lives, so their endorsements are viewed as genuine and trustworthy. Their narratives give a real account of life as if told by a friend. In many cases, nano influencers are your actual friends.
Is there a downside to hiring an influencer agency for nano influencer marketing?
One of the reasons businesses opt out of signing with an agency is the subscription cost. However, when weighed against the potential revenue growth it will bring, the cost of hiring an influencer agency seems immaterial.
Comparing Influencer Marketing Agencies
These influencer marketing agencies operate across diverse sectors, including Fashion & Beauty, Technology, Health & Wellness, Food & Beverage, and Travel & Hospitality, among others. Explore the sections below for an overview of Influencer Marketing Agencies categorized by:
- 30 Best Influencer Marketing Agencies in the USA for 2024
- Top Influencer Marketing Agencies in 2024
- Top 15 NYC Influencer Marketing Agencies
- Top Social Media Marketing Agencies for 2024
- Top 18 YouTube Influencer Marketing Agencies
- Top 10 Creator Agency Powerhouses
- Top Micro-Influencer Agencies For 2024
- Top 16 Influencer Marketing Agencies Shining in LA
