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The influencer approach to marketing is a slow-and-steady one. Unlike traditional marketing, businesses need to be willing to invest the time to develop honest and authentic relationships with their influencers. And, often, the results aren’t measured in dollars and cents, but in the acquisition of new brand loyalists. It can be difficult to gauge success without a bank statement to back it up.
While the actual marketing requires time and personal attention, managing campaigns and influencer relationships doesn’t have to be so labor-intensive. Finding the right people to work with, monitoring campaigns, measuring success (or failure)—these are all important tasks. But that doesn’t mean they have to make big demands on your time. That’s what software is for. In the same way that accounting tools save you time in counting your money, leaving you free to focus on earning it, influencer marketing software reduce the time-suck of the administrative tasks that can distract you from reaching your goals.
Influencer marketing software are online tools that make the influencer marketing process easier for brands. Before the arrival of influencer marketing software, it could take brands a considerable time to discover potential influencers, develop relationships with influencers, and run campaigns. Finding suitable influencers was particularly difficult if you didn’t already have inside industry knowledge. The arrival of influencer marketing software with specialist influencer search engines made this process much simpler. Over time, the influencer marketing platforms offered additional services to brands, such as relationship management, campaign management, third party analytics, influencer content amplification, and sometimes influencer marketplaces.
Best Influencer Marketing Software Services For 2024 [Updated]:
Grin is an end-to-end influencer marketing management solution designed for eCommerce. With Grin, you get the systems and data you need, while retaining complete control of your influencer relationships.
You go through a five-step process when you use Grin:
- Import your influencers – upload your roster of Influencers, and Grin will build private profiles for everyone in your program. You can also discover new Influencers using their advanced search.
- Connect E-commerce, email, and Slack – Grin syncs all of your influencer communication, tracks revenue, and notifies you when important things happen.
- Aggregate content. Attribute revenue – Grin uses Google Vision to analyze and categorize your branded content, making it easy to find what you need. With your store connected, Grin attributes revenue across your entire program.
- Automate recruitment. Run campaigns – Publish landing pages to manage inbound applications and automate outbound to recruit new influencers. Run highly targeted campaigns while tracking everything in the process.
- Send product. Manage payments – Import your products and let your influencers choose their style, Grin will track the delivery. Collect W2’s, track, and manage payments at scale.
Grin allows you to integrate much of your software, simplifying interactions with your influencers. This includes Shopify, Gmail, WooCommerce, Office 365, Slack, SMS, PayPal, and Magento.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
Creator.co focuses as much on creating content as it is on the distribution of that content. It offers two versions of its influencer marketing software. One is “full access,” much like most other influencer marketing platforms covered in this post. Here you build and post your campaign, search, filter, and invite creators, analyze and active creators, and then watch their content roll in. Alternatively, you can opt for more automated influencer marketing software services. You begin by onboarding with a campaign specialist and leave Creator.co to handle recruiting, negotiating, and execution. Your specialist will then recruit influencers for you, with you analyzing and activating those that interest you. Again, you can sit back and watch the content roll in.
You begin by defining and creating a campaign no matter which option you choose. You can either customize your campaign or pick a prefabricated type. For example, the ShoutOut campaign offers the exchange of free products for exposure (along with cash if necessary). The Giveaways campaign allows you to work with influencers to drive followers to your profile by running contests for free stuff.
In addition to self-serve and managed collaborations, Creator.co offers managed services, including paid ad management and social media management. They have also signposted upcoming upgrades to the platform, including a marketplace where brands can connect their store, list products, and invite creators, publishers, and influencers to promote the brand through their storefronts. In addition, Creator.co intends to let brands run affiliate programs through the platform. Here, you will connect your store, select the products, and set commissions. You will be able to invite your fans and other influencers to apply and build your community. The platform will allow you to track all shares, clicks, and conversions from your affiliates, with commissions being automatically paid.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
Trusted by thousands of big-name brands like Unilever, Nestlé, and Delta, Brandwatch offers a number of features to help with marketing. With regards to influencer marketing specifically, it offers an end-to-end solution for discovering influencers, handling influencer relations, and managing campaigns.
It’s especially useful for influencer discovery. Its Audiences product gives you a better understanding of potential influencers’ own audiences, helping you to choose the influencers that will resonate with the right crowd. It also includes a helpful proprietary Influence Score that distinguishes large followings from genuine engagement. Not only does its influencer intelligence make it straightforward to pinpoint the best matches for your brand, but it also helps you to discover smaller influencers that similar brands might have overlooked.
Brandwatch’s huge influencer database helps you even further with the influencer discovery stage. In its network you’ll find millions of influencers on Instagram, YouTube, and TikTok and with the help of various filters it’s straightforward to refine your search further.
In addition to influencer search tools, Brandwatch also offers a range of other useful features like streamlined workflows and real-time customizable reports to help with other stages involved in influencer marketing. For example, when FaZe Clan, a leading name in esports, started using the Brandwatch Influence product they managed to reduce the hours they normally spend on reporting by a massive 85%.
Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
With a focus on bloggers, Upfluence changes the way companies can plan, create, and deliver on their content marketing strategies. The software actually consists of two different products that can be used separately or together: Reachr and Publishr.
Reachr is the way brands find influencers to to create their content. Thousands of bloggers representing over 200 industries all over the world have registered with Upfluence’s database, and companies can filter their searches with over 50 criteria to find just the right authoritative voice. Reaching out to those who seem like a good fit is just a couple of clicks; contracts can be negotiated and finalised directly through the platform. After briefing bloggers on the scope of the content, all that’s left to do is wait for them to complete the writing and approve it.
Companies that want to go a step beyond content marketing and delve into the world of native advertising can use Upfluence’s Publishr platform. Here, the particulars of the campaign are already defined and submitted to the community of bloggers to apply for. By using Publishr, companies can work with as many writers as they wish simultaneously. These are writers who’ve already got longstanding relationships with news outlets publishing sponsored content. Collaborating with each writer is centralised on to the platform, streamlining the process of reviewing and annotating each piece. As articles are published, brands can track and analyse performance.
Victorinox (makers of Swiss Army products), PayPal, Nestle, Citroen, AirFrance have all used Upfluence’s software to drive their content marketing and native advertising campaigns.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
Giving creators a significant tech advantage to make themselves power partners to brands is what the founder of LTK had in mind when the service was designed. The technology company is hailed as one of the most trusted and successful influencer networks worldwide, with the capacity to drive billions in brand purchases. This is possible from LTK’s massive curated creator community, which is spread throughout more than 100 countries.
LTK has undeniably succeeded in its primary goal of becoming an industry leader in finding the right talent for brands for making successful campaigns. LTK has achieved this by creating an all-inclusive platform that is designed to carry out all the tasks necessary to run campaigns, from finding and signing up influencers to post-campaign analysis.
With its formidable roster of creators, LTK is the most qualified in helping brands reach their target audiences by creating premium content on social media platforms like YouTube and Instagram. LTK is well aware that there isn’t a one-size-fits-all when it comes to managing influencer campaigns and has thus adjusted its partner management skills accordingly. Clients appreciate how flexible partners can be when it comes to managing branded influencer campaigns. They also like the freedom that brands and creators can tap into when working on content and deliverables.
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
Klear was initially developed as a free tool to find influencers on Twitter (called Twtrland). Its strength was the quality of its data, offering insights into hundreds of million accounts on users’ posting habits, popularity, and followers’ demographics. Over time, however, the platform has diversified to cover over 900 million influencers on many popular social networks, including Twitter, Facebook, Instagram, YouTube, and TikTok. They also offer free influencer analysis tools for Facebook pages and Twitter.
Klear’s AI divides influencers into over 60,000 topic categories and provides deep analytics about their audiences. Although data analysis is their strength, Klear has expanded to include campaign management, tracking, and some essential listening tools to monitor competitors.
The “Monitors” section is actually more helpful for influencer marketing than you might imagine. You can monitor your own social performance and those of your competitors, and your preferred hashtags. You can see how you compare in terms of mentions, engagement, and follower growth. Most importantly, however, the monitors you set teach Klear’s algorithms the kinds of accounts and content relevant to your brand. The team at Klear sets up many of these monitors as part of your onboarding process to jumpstart machine learning.
Amongst the wealth of data Klear presents you is a “True Reach” figure for influencers – what the algorithm determines to be realistic based on years of historical data. It gives each influencer a Klear Influencer Score to identify those users with the highest levels of influence.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,
Channels: Instagram, YouTube, TikTok
Influencity is a game-changer in the world of influencer marketing, redefining how brands strategize, create, and execute their content marketing endeavours. By granting access to comprehensive profile statistics and analyzing millions of influential content creators across social media, Influencity empowers brands to establish a stronger Influencer Relationship Management (IRM) strategy.
Influencity is the go-to choice for companies of all sizes aiming to boost their brand impressions. Numerous top brands have harnessed the software’s capabilities to gain invaluable influencer performance insights, optimizing their campaigns for success. Influencity serves as the ultimate hub where you can access all the data needed to refine your influencer marketing strategy. With access to over 170 million influencer profiles, Influencity allows you to explore diverse industries, hobbies, interests, and styles which empowers you to connect with influencers who authentically resonate with your key demographic, fostering authentic and impactful brand partnerships.
Influencity’s journey began in 2014 and this platform has transitioned from its early focus on automatic tweet publication by influencers to harnessing Instagram, TikTok, and YouTube data on a massive scale. Adapting to the evolving needs of businesses, Influencity now offers a comprehensive email integration solution, which enables businesses to streamline communication, automate customer segmentation, and engage with their audiences more effectively, enhancing the overall influencer marketing experience.
Influencity’s pricing structure caters to clients of all sizes. You can personalize your plan by selecting the features that align with your specific requirements. With Influencity, the journey from ordinary to extraordinary influencer marketing begins.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, Tik Tok
Although #paid functions like any other influencer marketplace, it differs in two key aspects. Firstly, it allows for Whitelisted Ads. You can whitelist specific creators and content for use with paid Facebook and Instagram ads. #paid connects with Facebook Ads Manager and allows these ads to be pushed into timelines and feeds under the creator’s actual handle. This gives these posts a more authentic feel to audiences. You can reach your target audience without being restricted to just those who follow your influencer.
Secondly, #paid gives you a Handraise. Here, interested influencers can “raise” their hand to signal interest and wait for brands to call upon them. Creators who use a Handraise write a message describing why they believe they’re a good fit, and what their strategy for a campaign might be. #paid has a team of people who vet each Handraise.
Creators set their rates upfront, so there’s no time wasted going back and forth negotiating. Brands put together an order for content, e.g., two posts and two stories for Instagram. This makes it easy to see where their budget’s going.
#paid has taken the foundation of what a marketplace is and transformed it into something much more. Their target customers are large businesses with big marketing budgets.
Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: Instagram, Facebook, Youtube, Tiktok
Skeepers is a standout influencer marketing platform that prioritizes trust as its core principle. With access to 74,000 nano and micro-influencers across various social media channels like TikTok, Instagram, and YouTube, it excels in curating authentic content that will improve your brand image and increase your sales.
Skeepers is unique with its streamlined campaign management, freeing you to nurture influencer relationships. You retain content rights from influencers which allows you to use their photos and videos in your marketing campaigns or on any of your communication channels.
What’s more, the “Influencer Marketing” solution guarantees precision in influencer selection and real-time analytics help to optimize your campaigns.
A user-friendly four-step process guides you through campaign creation, profile selection, content generation, and data utilization ensuring genuine experiences in just a few clicks. Skeepers serves diverse industries, boasting nearly 8,000 clients, including well-known brands such as Yves Rocher, Petit Bateau, Berceau Magique, and Clarins. It consistently delivers results across industries, making it a top choice for authentic and effective influencer collaborations.
Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering,
Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website
Kolsquare is no stranger to connecting brands with influential names for marketing purposes.
Before Kolsquare rebranded to its current name (which, by the way, stands for key opinion leaders), it connected brands with celebrities. Fast-forward many years and it boasts clients like Coca-Cola, Danone, and Decathlon as well as a huge network of influencers (aka key opinion leaders) on TikTok, Instagram, Twitter, YouTube, and Facebook.
Because of its pricing, it’s better suited for medium and large businesses, though. Thanks to its team collaboration features, bigger teams will also find it valuable. You can edit access rules to the campaigns of your team directly via your intuitive interface. Then, when it’s time to share your results, you can create a personalized link with your logo that the rest of your team can use to view day-to-day online reporting.
Not only does Kolsquare streamline campaign reporting, but it also offers valuable stats about potential influencers before you kick off any campaigns. It, for example, offers a Kolsquare Analytics Sidebar. With this Chrome extension, you’ll be able to find automatically calculated engagement rates, audiences’ socio-demographic data, and credibility scores. This data make it much easier to gauge if the influencer’s audience matches your own target market.
It’s this ability to identify influencer profiles relevant to a specific brand that was one of the main features that convinced Fizzer to sign up for Kolsquare. On average, they run one influencer campaign per month and have worked with over 100 key opinion leaders since turning to Kolsquare. Other features that some of their other happy clients have highlighted are its ease of use, reporting, and huge database.
Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,
Channels: Instagram, Facebook, Twitter, YouTube, TikTok
NeoReach is still a small startup, and they do give the appearance of trying to fully define themselves. One the one hand, they present their platform as self-service influencer marketing software. On the other hand, they offer an option for “Managed Campaigns”; they design and run full campaigns on behalf of their clients, who are free to hop on to their dashboard and see how things are going. Their website also makes liberal use of images of YouTube’s most influential and recognisable star, Feliz Kjellberg (aka PewDiePie). Kjellberg has been pretty vocal about limiting his brand partnerships, and when he does do them he certainly doesn’t need a middleman to find him this kind of work.
That said, none of this should prevent you from taking a look at NeoReach. The company’s garnered a lot of press attention for their platform, attracted millions in investors, and—most important—some very big names to their growing client list. Wal-Mart, NBC/Universal, Fanduel, and The Travel Channel have all used the platform to forge and manage influencer relationships.
NeoReach’s focus is on this type of management. It maintains a database of over 3 million influencers across major social media platforms. While competitors provide access only to influencers who’ve signed on to work through those platforms, NeoReach puts no such exclusivity limits on the talent pool. Instead, its powerful search engine allows for brands to filter searches across multiple criteria, including any established brand affinities, social performance, and their followers demographics. Companies can then manage all their influencer relationships through NeoReach, including the negotiation of rates, creating campaign briefs, approving posts, and managing payments.
Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat
The typical influencer marketing platform collates a database of people it believes are influential on social media and/or through blogging. As you have seen in the other profiles, some of the platforms invite influencers to apply to be part of their platform, others use a completely automated system to find influencers. Usually, when a company uses a platform to find suitable influencers, they will come to the platform in search for people in their vertical who appear to match their style and have sufficient followers and influence.
Mavrck takes an entirely different approach, however. They have the view that instead of a company searching for suitable influencers to attract customers, they should instead turn their best existing customers into influencers who will extol the brand’s virtues. The main benefit of doing this is that you don’t have to convince an influencer who has never heard of you that you have a product worthy of their promotional efforts.
Mavrck’s approach seems to be working as they have built an impressive client roster, including big-name companies like Gillette, Dunkin’ Donuts, Universal Studios, New Balance, Proctor & Gamble, Sears, and JetBlue.
Mavrck clients either sets up a white-labeled standalone microsite or use a special plugin for their existing websites. They then encourage their customers to log into the site using a Facebook login. Mavrck grabs relevant data to determine the level of influence of any particular customer. Their algorithm can determine the reach and engagement of a brand’s customers. Based on this data, Mavryck can determine the level of influence a customer enjoys, and whether he/she would be of use for an influencer campaign.
Any customers who are considered sufficiently influential are offered social activities to undertake and can earn rewards for completing them.
So far, Mavrck has identified 10.6 million micro-influencers for its database, with 102.3 million social profiles.In many ways, Mavrck’s influencers are people who don’t know they are influencers. From their point of view, it’s like being in an advanced loyalty program, where they receive rewards for sharing content.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,
Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs
If we are being nitpicky, Refersion isn’t an example of influencer marketing software; it offers affiliate marketing services. However, Refersion also addresses many of the needs of firms wanting to engage in influencer marketing.
Refersion was created in 2015 to help brands that create and manage vast affiliate marketing networks track transactions, enable payouts, and provide streamlined reporting. It means that firms didn’t have to get bogged down in numerous spreadsheets.
The line between affiliates and influencers is becoming increasingly blurred, with many influencers now part of campaigns driving sales. It has not taken much for Refersion to adapt its offering to include influencer marketing software services. These include integrations with Upfluence, #paid, and Cohley. In addition, Refersion is exploring more influencer-specific features, like discovery and campaign management, for future updates.
The first stage of setting up Refersion involves integrating your eCommerce platform if you have one. Refersion has apps for all the leading platforms, including Shopify, BigCommerce, WooCommerce, Magenta, Stripe, and Chargebee. You then upload the details for all your existing influencers and affiliates.
You can set up offers in the Refersion marketplace, which is much like any influencer marketplace. However, the platform enables you to structure your offers in a logical way for each campaign.
Influencers can sign into an influencer portal to see all the details of your offers, including any specific requirements you have set before you are willing to make payments.
One handy feature that Refersion has is a type of content library containing all the visual assets your influencers use. Brands can make any changes to the content if they want to update and repurpose it. For example, changing an ad on the platform automatically changes it downstream on an influencer website.
You can easily describe influence.co, which has been operating since 2016, as being the LinkedIn for influencer marketing. It operates differently from virtually every other influencer platform; in that it functions as its own kind of social media platform. This helps brands foster and sustain the sorts of authentic and long-term relationships that are at the heart of influencer marketing.
influence.co is now a social network and marketplace with over 250,000 members, 150,000 of whom are influencers, and 70,000 businesses, including well-known brands like Amazon, Jack Daniels, Bumble, and Dyson.
Discover Influence.co, a platform offering a variety of plans to suit both individual influencers and businesses.
For influencers, there’s a fantastic opportunity to join a vibrant community of over 60K members at a very reasonable cost of just $4 per month.
Personal plans include a free option with 3 Lists, 25 Conversations, and the ability to view 50 results per search. For a more comprehensive experience, the Pro plan priced at $349 per year offers unlimited Lists, 150 Conversations, and access to advanced demographics.
Businesses can also benefit from Influence with a free plan featuring 3 Lists, 25 Conversations, and standard demographics. Alternatively, the Pro business plan, available for $600 per month, provides unlimited Lists, 2,000 Conversations, and essential Team tools.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,
Channels: Instagram, YouTube, Facebook, Pinterest, Twitter, Patreon, Snapchat, Tiktok, Amazon
Influsoft was developed by top influencer marketing agency, Viral Nation. The agency had operated a full suite of digital marketing services since 2014, as a marketing agency, a talent agency, and a creative & media agency. Viral Nation created in-house software tailored to their particular needs during that time – a collaboration tool to manage each segment of a marketing agency or department, individually or combined.
Today, Influsoft operates as a distinct company, with Viral Nation as one of its clients. Other customers include Activision Blizzard, Tencent Games, Canon, Facebook Oculus, and Elite Model World. With Influsoft focusing on the enterprise market, their pricing is customized based on various factors having to do with a brand’s size and marketing needs.
Influsoft’s Discovery module lets you search through millions of influencers, refine and filter your searches based on more granular criteria, get a considerable quantity of data about each person, and then create and organize lists of influencers with whom you might like to work. However, influsoft considers the first-party data you get when you start working with influencers to be more critical. Therefore, the software ingests all the data that each social channel’s API allows, with each influencer’s permission.
Influsoft’s primary functions divide into three categories: Plan, Measure, and Listen. The Plan module is where all the upfront tasks around campaigns are undertaken, making it, essentially, a top-notch Project Management tool. The Measure section displays all the analytics relating to your campaign’s success, comparing actual performance to the goals you set for the campaign. The Listen section continues the analysis of your campaign. This includes details of who engaged with your content to know who to target in the future. The Listen section also shows sentiment analysis that goes deeper than most, including the range of specific emotions expressed through engagements.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Social Listening, Competitor Research, Team/Collaboration Tools,
Channels: Instagram, Facebook, YouTube, Twitter, Twitch, TikTok
From the moment you land on BrandConnect(formely Famebit) website, it’s clear they’re going for a younger audience. Or, at least, trying to attract brands going for a younger audience. With bright colors, a modern looking font, and pictures of attractive 20-somethings having loads of fun, BrandConnect(formely Famebit) does not look any other solution listed here. Which is perfect, because they’re doing things a little differently than all the others.
When a creator submits a proposal, BrandConnect(formely Famebit) provides a little background information brands would want to know about potential collaborators—total followers on each social platform and audience demographics. The analytics aren’t as deep as with other options, but with BrandConnect(formely Famebit) the goal is to get entertaining content out to as many people as possible. And chances are you’ll spend a lot less money: with BrandConnect(formely Famebit), you pay only per project, with a $100 minimum.
This looser vibe and lower cost of entry should appeal to small businesses who want in on the influencer marketing game, but that doesn’t mean BrandConnect(formely Famebit) should be relegated to a smaller role. Canon, Adidas, Activision, and Office Depot are among the many brands who’ve found their voice through the platform.
Key Features: Influencer Marketplace,
Channels: Facebook, Tumblr, Twitter, YouTube
It’s an oft-repeated aphorism that you can’t be all things to all people. At least in the world of influencer marketing, Webfluential is proving that wrong. Yes, the platform offers matchmaking services for brands looking for its ideal influencers, as well as the tools to facilitate creative collaboration and post-campaign analytics. What differentiates Webfluential from its competitors, though, is the amount of thought they’ve put into the influencer side of the equation.
Most of the platforms listed here will vet their pool of influencers thoroughly, with the best ones getting through the application process and receiving a listing in their database for their troubles. Webfluential goes several steps further, furnishing influencers with tools to be proactive in finding opportunities instead of sitting back and waiting for a knock on their virtual door. They can use their profile page on the platform to show their rates and a portfolio of past works. Webfluential also offers creatives access to their own analytics and reporting, and to use the stats gleaned from this as part of their profile. Quote building tools allow them to send detailed proposals to any brand searches, but this isn’t limited to any specific campaigns already in the works.
An influencer with an established presence in any niche might have ideas of her own on the kinds of content she can produce. Even if no brands are looking for something that specifically fits that mold, Webfluential makes it possible to find the right companies to pitch ideas to. Traditional advertising agencies might spend years trying to get their feet in the door of a large company like Samsung or Coca-Cola (both customers of Webfluential), but any 20-something with a good idea and an impressively sized audience can give it their best shot and be assured that the right person will actually see it. Even in the new frontier of influencer marketing, this is a game changing equaliser that puts creatives in the driver’s seat.
Key Features: Search/Discovery, Influencer Marketplace, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,
Channels: Facebook, Twitter, Instagram, Youtube, Wordpress
SocialBook can provide you with a ton of data about Instagram, YouTube, and Twitch. It is very data-focused, particularly once you get down to the individual profile level. If you sort your results by Relevance, you’ll get some good results to analyze closer.
There is a considerable amount of data in the influencers’ profiles, both at the account level and on individual posts. This is especially good news with YouTube accounts, as it can be challenging to find detailed analytics for this platform. SocialBook uses a hybrid of encouraging influencers to register for their platform to gain access to more detailed data, combined with AI and predictive analysis, making informed guesses about those influencers who haven’t registered.
Although you might appear doubtful about using informed guesses, evidence shows that the predicted results are very accurate.
The different pricing tiers allow for differing numbers of searches; however, you can always buy more using Boost Coins (SocialBooks’ virtual currency). The popularity of the influencer determines the amount of Boost Coins required to do this – you need to pay more Boost Coins for more popular influencers.
As you search through influencers, you can create and organize them into lists, and create Compare Lists to pit up to five them against one another.
SocialBook has one particular advantage over the competition. It provides the mechanism for you to send direct messages to the Instagram accounts of those influencers who interest you. You can also do email outreach to many of the influencers too. You can send customized mass emails out to up to 500 of them at a time, and then send follow-up emails as part of a Drip Campaign. You can also use Boost Coins to donate to influencers, in the hope of attracting their attention.
Key Features: Search/Discovery, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing,
Channels: Instagram, YouTube, Twitch
Peg’s sole focus is on YouTube. It recognizes just how powerful analytics is to optimizing content (and growing the channels that create this content).
Peg’s focus is on quality over quantity. Because of this emphasis on quality, which never happens quickly, subscriptions are sold on either a six- or twelve-month basis. Pricing is custom, based on the size of a business and its needs. You can, however, buy access to Peg for a one-project test, with custom pricing tailored to the specific project.
Peg does a lot of the same things that the marketplaces do. You can search for influencers, create and manage campaigns, invite influencers to participate, message influencers, etc. Yet Peg is very different from a marketplace. Peg doesn’t list millions of influencers. Peg gets its influencers through a combination of arrangements with high-quality talent agencies and a proprietary algorithm that scours YouTube looking for potential influencers meeting highly selective criteria. Influencers range from high-paid, celebrity macro-influencers to up-and-coming micro-influencers.
Peg works in the background parsing through all influencer content and assigning them a “Safety Score.” You can even see the trends of public sentiment over time for each influencer using Peg’s “Backlash Meter” that shows you whether an influencer has a history of upsetting or uplifting people.
Peg is a genuine collaborative platform designed for large marketing teams and agencies.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,
Humanz is still relatively new (the company was founded in 2019), but already it has made waves. It’s not often that we give five stars, but, in this case, the software that they’ve created truly deserves it. In fact, they’ve raised the bar. Not only does it offer loads of features, but its interface is also easy to use.
One of its noteworthy features is a marketplace where brands can find influencers (there are already 50,000+ influencers registered on its platform). While you’re still free to work with any influencer, it just makes it easier if the influencers register on their platform so that you can centralize and streamline tasks such as scheduling, communication, and content approval.
Considering that Humanz has put in a lot of effort to ensure that the platform appeals to influencers, you probably won’t have a hard time convincing influencers to register. For example, it offers a mobile app for influencers where they can view all their data (the same info that marketers see).
For marketers, it offers just as much functionality and ease of use. The dynamic interface delivers well-researched results quickly, while its well-thought-out features offer all the standard information, but in context.
Another feature that deserves special praise is its campaigns. While it’s an in-depth process to create campaigns, it leaves no room for confusion, ultimately ensuring that you and your influencers are (and remain) on the same page.
Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Influencer Lifecycle Management, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Competitor Research, Exportable reports,
21. Tagger Media
Tagger began life as a music recommendation engine. However, before long, it pivoted to influencer marketing, utilizing the best parts of the existing software.
Tagger tracks more than 9 billion social conversations, relating to over 3.5 million influencer profiles, resulting in an incomprehensible amount of data. You could consider Tagger a full-fledged digital marketing research tool.
It has all the features of an influencer marketplace, along with much more. The platform’s focus on psychographics is what sets it apart. It’s built on a social listening feature that analyses what people are talking about to understand their interests and affinities. Brands and agencies can get a very precise look into the kinds of content that will drive engagement with these audiences. It includes competitor research, where a wealth of information not only gives you insight into what’s been working for them but also serves as inspiration for your own campaign.
All past content is indexed, with sponsored content going back to 2013. You can sort and filter and refine the results in any number of ways. Searches for influencers offer dozens of filters to refine results. Tagger’s data analysis engines give it the ability to “understand” an influencer’s followers enough that it can go and find “lookalike” audiences.
Tagger includes a robust reporting function. You can dive deep into your campaign posts to see how it all went.
Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok
No IM platform would be complete without a deep analytics engine and a vast network of influencers. Traackr does not disappoint on either of those fronts, even if they don’t put that front and center in their marketing materials.
Instead, Traackr’s platform focuses on what they call Influencer Relationship Management, one of the few companies that acknowledges influencer marketing’s selling point: trust. With other software, finding influencers to represent a brand is a strict monetary transaction. A brand is paired with people who are authorities in a given space, and then it’s up to either an algorithm or one-on-one negotiation to set fees for sponsored posts. And there’s nothing wrong with that for short term campaigns designed to raise awareness of a single project or sell a product.
Traackr can do all of these things, but its primary focus is on the brands it works with earning “lasting influence.” The platform allows for social listening of its influencers, allowing brands to engage with them and their audiences in meaningful ways that foster familiarity and build trust. This focus, along with scores of data that can be used to visualise your influence network, can open up doors to still more influencers, upstream and down. You won’t just connect with audiences, but also the people who influence your influencers, opening up entirely new connections and networks you might otherwise have missed.
Companies like HP, Forbes, EMC, Intel, and Travelocity have all successfully expanded their reach using Traackr.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs
The AspireIQ platform takes a more hands off approach than previous entries on this list. The company describes it as a self-service platform that offers access to over 150,000 influencers across major social media platforms. This makes it a good fit for agencies, or brands that create their own marketing campaigns in-house.
Keeping with the all-in-one goal of the platform, AspireIQ also has a solid focus on the actual creation of content. Called the Creator Collaboration Toolkit, the platform streamlines the process of working with influencers. Roles and tasks can be assigned, while built-in tools assist with the creation and management of each piece of content. You can then track each campaign’s progress, monitoring its reach and the ensuing engagement with audiences.
AspireIQ’s customers tend to be those that occupy the space between SMB and big business. Companies such as Quest Nutrition, Birchbox, Dermalogica, and Scopely may not be household names yet, but Refluence is helping to push them to the next level.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
CreatorIQ is genuinely end-to-end, with an interface that’s polished and efficient. It has an exhaustive feature set, including everything you would expect of an influencer marketing platform. It was named as Best Influencer Marketing platform at the 2019 MarTech Awards.
It clearly targets big agencies or large businesses looking for a truly all-in-one solution. Although CreatorIQ doesn’t disclose its pricing details, it is clear from the clients it showcases, that its focus is clearly on large business and enterprises, rather than small and medium-sized businesses. It can boast a list of clients that includes: Disney, Tiffany & Co., Unilever, Dell, and Ralph Lauren.
CreatorIQ integrates directly with social platform APIs, however, once you select your preferred influencers, it can access much more data than is available publicly. It offers a white-labeled, fully customizable portal where invited influencers can register with you and go through an onboarding process. During this process, the influencers agree to allow CreatorIQ to access detailed information about their social posting, making CreatorIQ’s profiles very detailed indeed.
As you build out your network, you effectively create your own private marketplace. Influencers don’t log on to CreatorIQ to find opportunities; they log onto your portal to see what your brand has going on.
You can use your portal to create campaign briefs, broadcast them out, move ahead with your campaigns, approve or deny content, and issue payments. It looks, feels, and acts like a private influencer marketplace. The portal is also the chief mechanism for seeing campaign reports. These reports are dynamic, so you can filter and sort the information any way you’d like. Reports are composed of widgets, so you can customize them to show what you desire.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
Aimed brands of all sizes as well as agencies, impact.com is truly a powerful end-to-end influencer marketing platform. Not only is it packed with features, but its user interface is also similar to how marketplaces operate.
It offers a number of storefront integrations, making it a great choice for eCommerce. These integrations make it easier to share products and promo codes with influencers. If you’re interested in going this route, impact.com will handle attribution, reporting, and payouts.
Alternatively, if you want to focus more on creating influencer-generated content (IGC) than generating sales, you’ll appreciate features like the media vault, its massive global opt-in network with qualified creators, and step-by-step workflows. After creators have shared their content live, impact.com will automatically gather all social metrics. This means that you don’t have to search for stats. Combine this data with its machine learning-based fraud scoring and you can feel reassured knowing that you have quality assurance measures that you can rely on.
Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Frequently Asked Questions
What is influencer marketing software?
Influencer marketing software are online tools that make the influencer marketing process easier for brands. Before the arrival of influencer marketing software, it could take brands a considerable time to discover potential influencers, develop relationships with influencers, and run campaigns. Finding suitable influencers was particularly difficult if you didn’t already have inside industry knowledge.
What platform is most used for influencer marketing?
These are some of the most popular and most powerful platforms used for influencer marketing:
- Tagger Media
Is traackr a paid service?
Traackr is a paid service, and you can use it through annual and multi-year subscription services. For the specific price, you need to talk to traackr directly. Traackr’s platform focuses on what they call Influencer Relationship Management, one of the few companies that acknowledges influencer marketing’s selling point: trust.
Is Influencer marketing hub legit?
Influencer Marketing Hub is a site that provides resources and tools to both influencers and marketers. The site provides a comprehensive and deep dive into the world of influencer marketing.
Who uses influencer marketing?
More than two-thirds of North American retailers use Influencer marketing for their marketing strategies. Almost half of U.S. and U.K. digital marketers spend around 10% of their marketing and communication budget on influencer marketing.