Tools To Help Large Businesses Succeed on Social Media Platforms In 2024

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Social media has become one of the most effective tools any brand can use for marketing. The reason for this is simple: almost everyone is on it. Potential customers, other businesses, and all the important people that your brand could be contacting will most likely maintain a social media presence. Handled properly, your social media content can land directly on their feeds.

For large businesses, having an active and engaging presence on social media platforms isn’t just an advantage—it’s a standard. This can get costly, but social media management tools and social media agencies are good ways to make sure you’re getting your return on your social media return on investment (ROI). Here’s our guide on the best social media platforms to help large businesses get the attention that they deserve on their online profiles.

9 Tools, Platforms, And Software That Can Help Large Brands Manage Their Social Media Presence

Large businesses need a robust social media marketing team to run their online presence. Because of their size, they’ll likely see a greater surge of traffic and need more time, resources, and personnel to make sure that their social media platforms are optimized. Even B2B companies aren’t exempt from this: their insights can be shared on social media platforms, making agencies like the ones below essential for their reputation and upkeep.

Top
social media platforms
2024

1. TikTok

TikTok

Key Features: Short-form video content

Key Stats: Forecasted to reach about 2.25 billion users by 2027

Latest Developments: TikTok pushes into e-commerce with TikTok Shop

Growth Rate: 15% increase in users year-by-year

TikTok’s meteoric rise to being a social media giant has been seemingly unstoppable—and it’s all driven by the simplicity of how the platform works. For large businesses, the unique selling proposition of TikTok can be a great asset in reaching a wider audience while saving significant production costs.

What makes TikTok ideal for large business social media presence is that it promotes a very candid, close-up view of content: the kind that doesn’t require much polishing or production value. While this does mean that you’ll need to be far more careful with your messaging, it’s an approach that can resonate with your audience. As long as you aim for authenticity in your content, you’ll likely be successful with your messaging.


2. LinkedIn

LinkedIn

Key Features: Professional business networking platform

Key Stats: Forecasted to reach 800 million users by 2027

Latest Developments: AI tools can now help recruiters on LinkedIn

Growth Rate: Estimated at 11% per year

As the preferred business network for professionals, LinkedIn still commands plenty of traction and influence as a platform. Company Pages allow large businesses to reach their audiences globally, and the platform itself already provides plenty of features that allow your brand to become more accessible, like translations in different languages.

LinkedIn offers several ways to grow an audience for your brand (like photo carousel ads, sponsored messaging to user inboxes, or your usual sponsored advertising) so businesses can have great flexibility in implementing marketing campaigns. Because of its capability to market professionally, running campaigns through the platform is an initiative that even your employees can help contribute to, further growing your influence and trustworthiness as a business.


3. Instagram

Instagram

Key Features: Visual-centric posting, image sharing, hashtags, and integration with other Meta apps

Key Stats: Forecasted to reach 1.7 billion users by 2027

Latest Developments: Instagram to get AI-powered celebrity assistants

Growth Rate: Estimated at 17% per year

The curated nature of Instagram makes it a powerful influencing tool for businesses that want to stay on their customer’s awareness. Combined with its emphasis on visuals, clear associations via hashtags, and overall ease of use, any large business can get plenty of traction and engagement once they’ve managed to establish themselves on the platform. With dedicated support for businesses, Instagram is a necessity for many marketers today.

Large businesses—even those that have no actual products to take pictures of—can leverage the platform’s reach and overall networking potential. What makes it so ideal for business is that your audience opts into your content. This makes it easier for you to grow and engage an organic audience. Combined with beautiful photos and narrative visual storytelling, you’d be a welcome sight in your audience’s feeds every time.


4. Threads

Threads

Key Features: Short-form text content, link sharing, and Instagram integration

Key Stats: Around 130 million Threads users as of September 2023

Latest Developments: Threads rolls out “Quote Posts” feature

Growth Rate: No reliable numbers as of the time of writing since the app is still in development

Because of the turbulent internal changes in X (formerly Twitter), many marketers have now started to flock to alternatives like Threads. Marketed as “Instagram’s text-based conversation app”, Threads positions itself as an easy, reliable, and consistent way to reach an audience with short-form text updates. While Meta does acknowledge that it’ll be a while before Threads becomes anything like X, the platform is still being supported and updated frequently.

One of the best reasons for large brands to pick Threads is that it’s functionally like X: but with the additional integration into Facebook and Instagram, which are both Meta platforms as well. If you’ve had a consistent messaging strategy that resonates well with your audience, it’s easy to integrate Threads into your marketing activities without having to make significant changes to your strategies. If done well, you can even save on production costs.


5. Brandwatch Social Media Management

Brandwatch Social Media Management

Key Features: Calendar management, data visualization, external integrations, analytics and forecasting

Key Stats: 1000+ companies and organizations currently using the platform

Latest Developments: Brandwatch advances its AI capabilities for better insights

Growth Rate: Unknown

With their Social Media Management plan, Brandwatch helps businesses maintain an active social media presence, with every post and action backed by verifiable data. It can help your social media team do anything from community management to competitor tracking—all within a simple-to-use platform.

Brandwatch’s social media functionality can help any large business succeed with its social media presence without the usual fuss and hassle that goes into managing such a visible social profile. Brandwatch’s Social Media Management plan alone can be a goldmine of valuable information, but brands can also find the other available plans to be just as useful. Influencer Marketing can help optimize how your brand collaborates with influencers in your industry, while Consumer Intelligence allows you to fine-tune your search for actionable user insights.

Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price on request
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Mid to Large-sized Businesses
Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

6. Loomly

Loomly

Key Features: Social media content creation, integration with most social media platforms, post optimization, content scheduling, collaborative workflow, analytics and reporting

Key Stats: 500+ companies and organizations currently using the platform

Latest Developments: Loomly acquired by ASG’s Traject

Growth Rate: Unknown

Simplicity is the core of what makes Loomly so appealing to social media teams. In large businesses, where there’s a need for cross-team collaboration and smooth workflows, Loomly’s no-fuss approach to social media management can be a great help.

Loomly allows users to set calendar workflows, invite collaborators, and manage interactions between team members from a single platform. While Loomly’s features aren’t as comprehensive as the other platforms on this list, its simplicity is what sets it apart, making it a great pick for many large enterprises.

For companies looking for better ways to collaborate, Loomly is the platform of choice. An easy-to-use interface combined with fine-tuned control over your team members can be a good first step toward making a robust social media team.

Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.1
Ease of Use
4.6
Support
4.7
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$32
Pros and Cons
Intuitive management tool
Inexpensive
Easy to learn platform
Requires additional integrations for some social publishing
Too many bots may bother users
Calendar function may be hard to access
Best for: Agencies, freelancers, startups, non profit organizations, influencers & individuals
Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.

7. Iconosquare

Iconosquare

Key Features: Engagement tracking, multi-account management, analytics and reporting, post-scheduling, real-time data analysis, calendar management for content, content library

Key Stats: 850+ current websites using the platform globally

Latest Developments: TikTok scheduling is now supported by Iconosquare

Growth Rate: Unknown

Businesses focused on their social media analytics can consider Iconosquare, a platform that specializes in the in-depth analysis of social media performance. It has some of the most advanced analytics and tracking of social media platforms like Facebook, X, and Instagram, making it perfect for large businesses that want to stay visible.

Its emphasis on analytics also allows your social media team to quickly find trends for your brand to associate with, effectively manage your social media content posting times, and analyze how your community is reacting to your posts. It’s a comprehensive platform that gives you all the data you may need to create and push bigger and better campaigns.

You can even use its Industry Benchmarks feature to see how your content is performing relative to others in your industry. This gives you an idea of what areas in social media your business needs to focus on and improve.

Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.4
Ease of Use
4.4
Support
4.4
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Management
Price starting at:$29
Pros and Cons
Evolving functionality
Industry benchmarks
Competitive analysis features
Excellent automated posts
Customer support may not be helpful
Some features may glitch
Some platforms are not included
Best for: Brands and Agencies
Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.

8. BuzzSumo

BuzzSumo

Key Features: Social listening, competitor analysis, digital PR, influencer marketing, video production, competitor analysis

Key Stats: 900+ companies and organizations using the platform

Latest Developments: BuzzSumo is one of the key players in the media monitoring tools market

Growth Rate: Unknown

Trends and influencers can be effective ambassadors for large businesses, but it’s often difficult to find both when you need them. Platforms like BuzzSumo can help you identify these key happenings and individuals, ensuring that you’ll always stay relevant—with the best collaborators your brand can ask for.

BuzzSumo analyzes the internet for trends that your business can hop on, but it also includes the amount of engagement that these trends can generate. Not only does this translate to higher ROI on your social media investment, but it also ensures that your content is timely about the biggest talking points in your industry at any given time.

You can even set up alerts for real-time monitoring of things like brand mentions, backlinks, or competitor activity. It’s an easy way to simply have your finger on the social pulse around your brand, with actionable data to help you make the decisions you need to expand your network. If it’s monitoring that you’re looking for, few platforms can do it as efficiently as BuzzSumo.

BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.4
Support
4.4
Overall Score
4.5
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Trend Tracking
Price starting at:$159
Pros and Cons
Excellent tools to build high-performing content
Powerful content suggestion tool
Easy-to-navigate interface
Expensive price points
Interface can be confusing when more features are added in
Best for: Publishers, brands, and agencies
BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.

9. Sprout Social

Sprout Social

Key Features: Social analytics, competitor analysis, content calendar, social listening, post-analysis

Key Stats: 16,000+ companies and organizations using the platform

Latest Developments: Sprout Social was recognized by Fortune Media as a 2023 Best Workplace in Technology

Growth Rate: Unknown

Social engagement is a key part of keeping your social media presence alive. Tools like Sprout Social lean heavily on social engagement, making it an easy task to track, respond to, and organize your social media mentions on one easily accessible platform.

While it also has social media monitoring and posting features, social listening is what really makes Sprout Social shine. The capability of customizing how your inbox is organized can be a great help to large enterprises that receive plenty of messages and engagement daily, allowing your social media teams to be more efficient with their monitoring and responses.

Companies that are looking for comprehensive social media management tools will certainly find Sprout Social’s features a handy addition to their social media marketing. By refining how you respond to your audience, you’ll be able to make your brand a naturally engaging business to interact with on social media.

Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.5
Ease of Use
4.4
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Reporting/Analytics
Social Media Monitoring
Price starting at:$249
Pros and Cons
Easy to navigate interface
User-friendly publishing calendar
Robust reporting
Competitive analysis features
Expensive price tag
Support can be slow
Lack of native support for some social networks
Best for: Brands and organizations of all sizes
Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.

The Importance of Selecting The Right Platforms for Brand Growth & Customer Engagement

The importance of selecting the right platforms for brand growth and customer engagement.

Selecting the right social media platforms is paramount for large businesses aiming to foster brand growth and enhance customer engagement. The platform chosen acts as the stage upon which a brand performs and interacts with its audience.

The decision should not be one-size-fits-all; rather, it should be strategic and data-driven, reflecting where a company's target audience spends their time and how they prefer to engage with content.

1. Audience Alignment: A brand must be visible where its audience is most active. For instance, if a business targets professionals and aims to establish thought leadership, LinkedIn is indispensable. Microsoft, for example, leverages LinkedIn not just for recruitment but to share insights and drive B2B relationships, aligning with the platform's professional user base.

2. Content Suitability: Platforms differ in the type of content they favor. Instagram, with its visual-first approach, is perfect for businesses like Nike and Sephora that communicate through powerful imagery and video content. Nike's visually compelling campaigns on Instagram are tailored to inspire a lifestyle that resonates well with the platform's user base.

3. Engagement Style: High-quality engagement requires platforms that can keep pace with customer interactions. Utilizing Brandwatch Social Media Management, a business like Canon could track and analyze customer engagement across Instagram and Facebook. With detailed analytics on the best times to post and follower growth, Canon can optimize its social strategy for deeper customer connection and more effective community management.

4. Marketing Goals: Depending on whether the goal is brand awareness, lead generation, or community building, different platforms offer various tools. Facebook's diverse ad formats and advanced targeting capabilities make it an excellent platform for broad-reaching campaigns with specific objectives, such as Dove’s campaigns promoting real beauty which have harnessed Facebook’s targeting to reach a broad yet relevant audience.

5. Influencer Collaborations: Platforms like YouTube and TikTok are hotspots for influencer partnerships. Samsung, for instance, collaborates with tech influencers on YouTube to review and promote new products, leveraging the influencers’ credibility and the platform's video-centric format.

6. International Reach: If a brand is global, it needs to consider platforms popular in specific regions. For example, a large business like Adidas must be active on platforms like Weibo and WeChat to engage the Chinese market effectively.

7. Resource Allocation: Large businesses must consider the resources needed to maintain a strong presence on each platform. It’s not just about posting content, but also about community management, customer service, and content creation. Thus, being selective is important. Google, for instance, focuses on YouTube to provide valuable content like tutorials and product announcements, making the most of its resources.

8. Platform Dynamics: The platform's algorithm and how it affects content reach is also crucial. Constant algorithm changes have pushed businesses to adapt their content strategies to ensure visibility in users’ feeds.

9. Compliance and Risk: Different platforms have different regulatory environments. A business in a highly regulated industry like finance or healthcare must be mindful of the compliance features available on platforms like LinkedIn, which is designed to accommodate professional and regulatory standards.

10. Data and Analytics: Platforms offering robust analytics allow businesses to track ROI effectively. For instance, large e-commerce companies use Twitter Analytics to understand the impact of their campaigns on direct sales and customer engagement.

The proper selection and utilization of social media platforms is a strategic decision that demands an understanding of the platforms, audience behavior, and the business's marketing objectives. The art lies in matching the brand’s unique voice and goals with the right digital stage to deliver a performance that resonates with the audience and builds lasting engagement.


Integrating Different Social Media Platforms for a Cohesive Strategy

Integrating different social media platforms for a cohesive strategy is important aspect for large businesses that want to maintain a consistent brand identity and messaging across the digital ecosystem. This integration ensures that no matter where a customer interacts with a brand, the experience feels familiar and aligned with the brand's values and aesthetics.

Cross-platform Content Strategies

Developing a cross-platform content strategy involves creating content that is adaptable and can be tailored to fit the unique format and audience of each social media platform, while still maintaining a coherent brand story.

For example, a campaign video on YouTube might be repurposed into shorter clips for Instagram Stories, a comprehensive post for LinkedIn, and quick highlights for Threads. Red Bull is an example of a brand that has effectively adapted its high-adrenaline content across different social media channels, tailoring the content format to each platform while ensuring the messaging remains focused on energy and extreme sports.

Consistency in Branding and Messaging Across Different Social Media

Consistency in branding and messaging helps in building brand recognition and loyalty. This means using consistent logos, color schemes, and having a unified voice in all communications. Coca-Cola is a brand that is doing this very well.

Whether on Threads, TikTok, or Instagram, Coca-Cola uses consistent imagery and messaging that emphasize themes of happiness and togetherness, tied together with their recognizable red and white color scheme.

Tools and Software for Managing Multiple Social Media Accounts

Tools and software like Hootsuite, Sprout Social, or Buffer are essential for managing multiple social media accounts. They allow businesses to schedule posts, monitor mentions, and analyze performance across platforms from a single dashboard. Social Media Scheduling Tools enable efficient planning and execution of content dissemination strategies.

Corporations such as McDonald's may use such a tool to schedule and publish its promotional content across different time zones and to ensure a steady stream of content during peak engagement times.

Additionally, these tools often provide comprehensive analytics to measure the success of social media campaigns and to glean insights that can inform future strategies.

A high level of expertise and experience is required to execute these strategies effectively. Large businesses often have dedicated social media teams or work with specialized agencies to ensure their social media presence is not only consistent and on-brand but also engaging and effective at driving business objectives. The use of advanced analytics and metrics is key to refining these strategies, allowing businesses to pivot when certain types of content or engagement strategies do not resonate with their audience.


Measuring Success and ROI on Social Media

Measuring success and ROI on social media is a complex yet essential part of any social media strategy, especially for large businesses that invest significant resources in their digital presence.

Key Performance Indicators (KPIs) for Social Media

KPIs for social media should align with overarching business goals. Common KPIs include engagement rate (likes, comments, shares), reach, impressions, follower growth, click-through rate (CTR), conversion rate, and customer acquisition cost. If a company's goal is brand awareness, measuring impressions and reach is crucial. If the goal is sales or lead generation, then conversion rates and CTR become more significant. Nike, for example, may track engagement and conversion KPIs to gauge the effectiveness of a new product launch campaign on social media.

Analytics Tools for Tracking Engagement, Reach, and Conversion

Tools such as Google Analytics, Adobe Analytics, or platform-specific tools like Facebook Insights and Twitter Analytics provide detailed data on how users interact with content. They track user behavior and conversion paths, enabling businesses to understand which social media activities drive traffic to their website and result in conversions. A high-end retailer like Tiffany & Co. could use these analytics tools to see which social media platforms are driving the most traffic to their product pages and which platforms have the highest conversion rates for their advertising campaigns.

Adjusting Strategies Based on Performance Data

Data-driven adjustments are crucial for social media optimization. If analytics indicate that video content on LinkedIn is yielding high engagement but not conversions, a business might pivot to include clearer calls-to-action in their videos or re-evaluate the targeting of their LinkedIn ads. As an example, a software company like Adobe might analyze customer interactions with their tutorials on YouTube. If they notice that longer tutorials have better engagement and a higher click-through rate to the product page, they might adjust their content strategy to produce more in-depth videos.

For large enterprises, these adjustments are often ongoing. They might use A/B testing to refine ad copy or images, or they may use social listening tools to capture sentiment and feedback that can inform future content. The agility to adapt based on performance data is what often sets successful social media strategies apart.

A significant part of expertise in this area is knowing how to interpret the vast amounts of data available, understanding what constitutes a good ROI for a given industry, and making informed decisions that align with business objectives. It’s a blend of both quantitative and qualitative analysis — while numbers matter, understanding the 'why' behind the figures can make a substantial difference in strategic direction.

In practice, a company with expertise in this area would provide case studies showing how they have adapted strategies in response to data. They might show how a change in post timing or format increased engagement, or how a targeted ad campaign improved conversion rates. While specifics can vary widely across industries and individual company goals, the underlying principle is that social media strategy should be responsive to the data, not just initial planning assumptions.


Risk Management and Reputation Control

Navigating the potential pitfalls of social media is a critical aspect of a large business’s online strategy. The immediate and public nature of the platform means that risks ranging from minor customer complaints to major PR crises can play out in full view of the public.

Risks can include negative feedback going viral, misinformation spreading, employee misconduct becoming public, or security breaches such as account hacks. Each of these risks can damage a brand’s reputation and must be accounted for.

A security breach on Twitter could compromise customer data and trust, as was the case in the 2020 hack of prominent Twitter accounts.

Developing a Crisis Management Plan for Potential Issues

A crisis management plan should include defined roles and responsibilities, escalation protocols, communication strategies, and pre-approved messaging to ensure a swift and coordinated response. It should also involve regular training and simulations to prepare the team for different scenarios.

When KFC faced a chicken shortage in the UK that forced store closures, their humorous and apologetic response across social media platforms was well-received and is considered a textbook example of good crisis management.

Effective risk management and reputation control on social media require a proactive approach, anticipating potential issues, and reacting quickly and appropriately when they arise. Businesses must monitor their social media channels continuously for signs of emerging crises and have a clear action plan that can be implemented at a moment’s notice.

An expert in this field would draw on a broad range of historical data, industry best practices, and evolving standards of communication to guide clients through potential minefields. This expert guidance is invaluable in a landscape where a single misstep can escalate quickly and have lasting effects on a brand’s image.


3 Considerations Large Businesses Need to Keep In Mind With Social Media Management

While being a large business can come with plenty of advantages in terms of visibility and influence, there are also key considerations to keep in mind as you’re marketing on social media. Remember: as a big company, your audience has higher expectations from you. This presents your brand with unique opportunities but also new challenges.

1. Possible slowdown of content creation by approval processes

As a large company, you’ll naturally have a structure that requires extensive checking, cross-checking, and referencing between different employees and departments. Your social media team doesn’t operate in a vacuum: it’ll need approval from its management and other departments before it publishes a single post on any of your social media profiles.

While this culture of checking works to keep your messaging consistent, be careful not to have it get in the way of getting content published when it needs to be. A large part of being active and engaging on social media is timeliness. If your approval process slows down your content creation and posting, you may find it difficult to ride on trends or maintain a regular posting schedule.

2. Commitment to creating content with higher levels of production

Your customers will have a preconception of the level of quality they’ll get when you publish anything on social media. It must be big, impactful, professional, and polished. This is true for B2C and B2B companies. If you’re a bigger company, your audience will expect more effort from you in your social media activities.

To address this, try venturing more into high-production content like videos. Visual assets dominate social media feeds, and most social media management tools can help automate many processes needed to post them to your profiles. Aside from this, ensure that any content you produce and publish follows a strict style guide and has been reviewed for quality and messaging.

3. Using traditional and social media marketing at the same time

Large companies typically command more presence and influence compared to smaller companies, and you can leverage this by supporting your social media activities with traditional media marketing. Print ads, radio segments, and TV spots are more feasible for you to take advantage of, with the bonus that these media channels already have dedicated audiences.

You can even further refine your approach to marketing with these channels since they often segment their viewers based on their own research and data. This removes the need for you to do most of the audience research and segmentation. While you’ll still need to do some research to make sure that your content is received well by your audience, partnering with traditional medial channels can often give you plenty of data and insight to refine your approach.


Wrapping Up

Using social media management platforms can help large businesses excel in the digital landscape. These tools do more than optimize and schedule your posts: they improve the efficiency of your social media team, provide valuable insights about how your content is performing, and help firmly establish your brand in today’s digital space.

For companies, simply being on social media isn’t enough anymore—you need to put in the effort to excel and reach the customers you want to talk to. Large businesses can leverage the features of these tools to make their social media efforts more presentable and engaging. This allows an audience to better find and start a conversation with your brand: conversations that can fulfill your business goals.

Frequently Asked Questions

Are social media management platforms required for large businesses?

There’s no hard rule stating that large businesses must always invest in social media management platforms—in some cases, a well-trained and highly experienced social media team may be enough. However, social media management platforms can make their jobs drastically easier, allowing them to focus on what they do best: representing your brand online.

How much do social media management tools cost?

Social media management tools typically have “tiers” that businesses can choose from that vary with price, features, and support offered by the publisher of the tool. Larger businesses will often work best with enterprise-level plans, which typically have a higher cost. However, you can always check if you can get custom pricing on some of the tools we’ve talked about above, depending on your business’s needs.

What social media do these tools typically service?

Most of the platforms mentioned above have some basic or complete coverage of the different social media platforms like Facebook, X, YouTube, or LinkedIn. What you may find different is their ability to schedule specific kinds of posts, content, or other minute details. Always read their complete features to know whether these platforms work with your goals.

How will I know if a social media management tool is worth it?

Typically, the best way to make sure that you get your ROI from a social media management platform is to define your goals and carefully evaluate your performance after each social media campaign. User accessibility and features should be important factors to consider when using a social media tool. While all of them can help make your social media posting far easier, their approaches differ and can work better with certain types of large businesses compared to others.

Is it cheaper to use a social media management tool than hiring an agency?

Hiring a social media management agency or outsourcing your social media work costs more than simply using a social media management platform, but you should keep in mind the potential benefits vs. costs. Large companies will usually prefer the former if they have no resources to commit to social media management at all and the latter if they’re willing to take the time and effort to learn the tool. Decide based on your goals and the available resources that you can use.

About the Author
Geri Mileva, an experienced IP network engineer and distinguished writer at Influencer Marketing Hub, specializes in the realms of the Creator Economy, AI, blockchain, and the Metaverse. Her articles, featured in The Huffington Post, Ravishly, and various other respected newspapers and magazines, offer in-depth analysis and insights into these cutting-edge technology domains. Geri's technological background enriches her writing, providing a unique perspective that bridges complex technical concepts with accessible, engaging content for diverse audiences.