Agencies can help businesses create and maintain an Instagram presence in two main ways. Some concentrate on running their clients' social accounts and generating the best results from social media marketing organically.
Alternatively, they run Instagram ad campaigns for their clients. As with all advertising agencies, Instagram marketing agencies take away much of the work of designing, creating, and placing ads. They offer experience and understanding of how the Instagram ad process works, and many of the agencies test and perfect ads throughout a campaign. This experience often means that the savings you make from your agency perfecting the advertisements you use outweigh the cost of paying them for their services.
Because Instagram advertising integrates into Facebook Ads, you will find that most of these agencies take a multi-platform approach, rather than specializing solely in Instagram ads.
Benefits of Working With An Instagram Marketing Company
Working with an Instagram marketing company can significantly enhance your brand's presence and effectiveness on the platform. These companies specialize in navigating Instagram's unique algorithm, leveraging its features to maximize engagement and reach. Here are some key benefits of partnering with an Instagram marketing company:
Expertise in Visual Storytelling
Instagram is a visual platform, and an experienced marketing company understands how to craft compelling visual narratives. They can create high-quality images and videos that resonate with your target audience, showcasing your products or services in an engaging way.
For instance, Iron Roots, a respected social media creative agency, utilized their talented video team to create scroll-stopping content for Instagram Reels, helping brands like DC Comics generate significant interest during major launches. This expertise helps brands stand out in a crowded marketplace, ensuring their visual content resonates with their target audience.
Strategic Content Creation
An Instagram marketing company can develop a tailored content strategy that aligns with your brand's goals. They know which types of content—such as posts, stories, reels, and IGTV videos—work best for different objectives, whether it's brand awareness, engagement, or driving sales.
For example, SmartSites crafted a well-thought-out, customized strategy for Melroso, an online jewelry shop, resulting in a return on advertising spend (ROAS) increase of over 140%. This strategic approach ensures that your content is not only visually appealing but also effective in achieving your marketing goals, whether it's brand awareness, engagement, or driving sales.
Advanced Targeting and Analytics
These companies utilize Instagram's sophisticated targeting options to reach specific demographics effectively. They can analyze user behavior and engagement metrics to refine your advertising campaigns, ensuring that your marketing budget is spent efficiently.
Viral Nation, for example, used detailed analytics and targeting in their influencer marketing campaign for Bud Light, surpassing engagement goals by 250% and achieving 7.9 million interactions. By tracking performance, they can provide insights that help optimize future campaigns and improve return on investment.
Consistent Engagement and Community Management
Maintaining an active presence on Instagram is crucial for success. A company like Fresh Content Society can manage your account, ensuring regular posting and timely responses to comments and messages.
This consistent engagement was evident in their campaign for True Value, where their strategic social media recommendations led to a 6,000% increase in engagement. Building a loyal community around your brand fosters customer relationships and encourages brand loyalty.
Keeping Up with Trends and Updates
Instagram frequently updates its features and algorithms. A dedicated marketing company like Moburst stays informed about these changes, allowing your brand to adapt quickly and take advantage of new opportunities.
Moburst’s innovative approach helped Abide, a Christian meditation and sleep app, achieve a 388% increase in paid media ROI, demonstrating their ability to keep up with trends and maximize campaign effectiveness.
Top Instagram Marketing Agencies for 2024:
1. Viral Nation
Best for: Enterprises and large brands
Notable Clients: Viral Nation’s client roster is filled with reputable names such as Energizer, Meta Quest, Activision, Walmart, smartwater, and PUBG.
Offices: Viral Nation is a global company that works across 30+ countries. Their headquarters is in Toronto, with additional offices in Christ Church and Kitchener.
Pricing: Minimum Campaign Size: $50.000+
Viral Nation offers a wide range of social and influencer-related services. They claim to have everything social under one roof. And with Instagram playing such a pivotal role in both social media and influencer marketing, it is an important channel for Viral Nation.
Viral Nation helps brands unify, amplify, and scale their social media marketing. They cover all activities from ideation and strategy to creative, execution, and analytics.
Much of the heavy lifting occurs at Viral Nation Studio. They produce brand-focused content that you can use on your owned channels, such as sharing via your company Instagram account or in a paid Instagram campaign.
Alternatively, if you prefer to work with influencers to build brand recognition on Instagram, Viral Nation Studio oversees creator-led content, encouraging creators to make collaborative content for campaigns on Instagram and other relevant channels.
Awards and Recognition:
- Named as one of the fastest-growing companies in North America for 2023 on the 2023 Deloitte Technology Fast 500™
- SXSW 2024 Innovation Award for Viral Nations Secure, an AI-powered brand safety solution. This highlights their leadership in applying advanced technology to marketing.
- Great Place to Work Certified, both Canada and USA
Talent and Technology
- Viral Nations_Secure protects brand reputation, with custom risk templates, always-on protection, and music copyright protection.
- Viral Nation_CreatorOS connects creators, talent agents, and brands through a single easy-to-use platform.
Notable Campaigns
Energizer
Energizer campaign
Energizer is best known for its batteries (and the cute bunny that it has used in its ads for many years). However, Energizer also makes other products, including Energizer Headlamps and TAC 700 Flashlights.
It worked with Viral Nation to craft and manage a multi-platform influencer marketing campaign from ideation to execution. Instagram was one of the channels chosen, alongside YouTube and Facebook.
The purpose of the campaign was to inspire consumers to purchase directly from Energizer’s dedicated Amazon product pages.
The influencers positioned Energizer as the perfect stocking stuffer in well-timed holiday content.
Overall, the campaign resulted in:
- 832,000 interactions
- 806,000 views
- 4,600 clicks
Strategic Approach
Viral Nation worked with six influencers to create content. Each influencer received both the TAC 700 flashlight and Energizer headlamp and could choose which product to promote.
The influencers were able to find unique, natural ways to incorporate Energizer into their holiday-season content. These included unboxings and POV reviews.
Bud Light
Bud Light campaign
An influencer marketing campaign carried out by Viral Nation for Bud Light drove awareness and brand loyalty while surpassing goals by 250%
Bud Light is known as “the beer that was brewed in L.A.”. Bud Light’s parent company, Anheuser-Busch, wanted to reaffirm the brand’s commitment to California’s Hispanic community during the brand’s 35th summer celebrations in L.A. They tasked Viral Nation with achieving this aim.
Viral Nation devised and led an influencer campaign that leveraged the reach of Californian creators to share their love of Bud Light through Instagram Stories.
Strategic Approach
Viral Nation partnered with 11 Hispanic influencers to reinforce Bud Light’s Californian roots using the #HechoEnCalifornia (Made in California) hashtag. These included prominent Latinx influencers like Solace Rose and Oscar Miranda.
The influencers created fun, engaging content incorporating Bud Light as part of key moments with friends and family. Each post included the #HechoEnCalifornia hashtag.
The influencer Instagram Stories achieved 7.9 million interactions, which surpassed the initial goal by almost 5 million and exceeded projections by 250%.
2. Fresh Content Society
Best for: Mid-sized to Enterprise Businesses
Notable Clients: Fresh Content Society has provided Instagram marketing services to companies like LINE-X, Peak Auto, and Manny’s Deli.
Offices: Fresh Content Society operates out of an office in Evanston, Illinois.
Pricing: Minimum Campaign Size: $10,000+
Fresh Content Society (FCS) offers a variety of social media-related services, nearly all of value to brands wanting to engage with an Instagram marketing agency.
The activities they offer include:
- Account Management – their account team can act as your in-house Social Media Director, leading your day-to-day Instagram and other social media planning, vision, execution, and ongoing optimization.
- Social Media Strategy
- Social Media Content
- Community Management
- Paid Media Management
- Campaign Strategy and Management
- Influencer Marketing
Awards and Recognition:
While Fresh Content Society doesn’t show its awards on its website, it highlights the year’s total results (across all social platforms not just Instagram) for its clients. The agency’s work achieved the following in 2023:
- 1.5 billion + impressions
- 65 million + engagements
- 750 million + video views
- 5 million + tracked sales
Talent and Technology
- Led by CEO and founder, Scott Emalfarb, who for the last 14 years has led, designed, managed, and grown social media communities for some of the world’s leading brands.
Notable Campaigns
PEAK Auto
PEAK Auto campaign
PEAK Auto describes itself as your ultimate destination for all things automotive.
“Most companies in our line of work are run by big oil execs and a stuffy board of directors in 3-piece suits. We’re PEAK – our engines run on Independence.”
PEAK has an active social presence across Facebook, X (Twitter), YouTube, TikTok, and Instagram. They have noticed that Instagram has become the perfect playground for businesses to grow and interact with their audience. They tasked Fresh Content Society with driving attention and engagement on PEAK’s Instagram platform as well as improving its position on TikTok.
Overall, the campaign was highly successful, striking the imagination of the Instagram community. The TikTok campaign resulted in a 2,000% increase in followers.
Strategic Approach
Fresh Content Society’s strategy was to execute a holiday giveback program supporting Toys for Tots and helping children less fortunate to get holiday toys. To participate, the audience was asked to leave a comment on a post to virtually donate.
True Value
True Value campaign
True Value has a proud heritage of supporting the growth and success of independent hardware retailers for over 70 years. True Value serves more than 4,500 stores US-wide.
The company lost its existing PR Agency to a competitor and was looking for a team with a fresh set of eyes to analyze its strategy and give their take on what works and what doesn’t. They decided that Fresh Content Society would be ideal for the job.
As a result of FCS’s social media suggestions, True Value saw a 6,000% increase in engagement, a 500% increase in audience size, and 200% more traffic to their website.
Strategic Approach
True Value tasked Fresh Content Society to look at its current social media strategy and provide recommendations that would aid it in the long run by spotting practices and methods that could either be beneficial or detrimental for the brand.
FCS carried out a thorough investigation, providing a deck of recommendations to drive audience growth, engagement, and more sales to the eCommerce store and local stores.
3. Disruptive Advertising
Best for: Businesses of all sizes
Notable Clients: Disruptive Advertising has worked with a variety of noted clients such as Adobe, Litter Robot, Procurify, Hardware Tree, PennyMac, and Guitar Center.
Offices: Disruptive Advertising is based in Pleasant Grove, Utah.
Pricing: $100 – $149 per hour / Minimum spend of $5,000 per project
Disruptive Advertising has built an air of exclusivity – they won’t work for just anybody. They will only onboard 10 clients in any month. Even the Call-to-Action button on their website suggests this. Instead of “Contact Us” or “Click Here” the big red button says “See if you Qualify”.
“See if you Qualify”
The agency recognizes that social media advertising is the second biggest market in digital ads. Their paid social specialists can help identify any gaps in your digital marketing and social media strategies to make the most of your investment.
Awards and Recognition:
- 90+ clients with them for four years or more
- #145 on the Inc. 500
- $450 million + in annual ad-spend managed for clients
- Topppcs.com – Best Pay Per Click award
- UVEF – Top 25 Under 5
- Premier Google Partner, HubSpot Certified Partner, Bing Ads – Accredited Professional, Facebook Marketing Partner, Klaviyo Master Elite
Talent and Technology
- 160+ employees
- Operates a Disruptive University program, so they can continuously develop and retain talent
- CEO and Founder, Jacob Baadsgaard :
“It’s not an adventure until you don’t know what’s coming next.”
Notable Campaigns
Note:
In the absence of Instagram-specific public case studies, we highlight some of Disruptive Advertising’s work on Meta-sibling, Facebook.
KPMG Spark
KPMG Spark campaign
KPMG combines the best of both worlds for a small business trying to keep on top of its bookkeeping:
- an easy-to-use and intuitive interface SaaS, and
- the hands-on customer service of an assigned bookkeeper
Before partnering with Disruptive Advertising, KPMG Spark (a subsidiary of accounting giant, KPMG) struggled to communicate its benefits with its customer base. They had access to KPMG resources and contacts, but this didn’t allow them to fully scale.
After an extensive search, KPMG Spark decided to partner with Disruptive Advertising to create a paid media solution for them (mainly across Facebook and LinkedIn).
KPMG Spark campaign Facebook results
Strategic Approach
Disruptive Advertising put together a series of paid ads on both Facebook and LinkedIn, that resulted in impressive results and an ongoing relationship.
Across Facebook and LinkedIn, there were 4,675 links attributed to media, with 374 of them being closed (an 8% Average Close Rate). The average retention per lead was 15 months. Overall, the average revenue generated by the ads was approximately $1.4 million, a 2x ROI.
Three Bird Nest
Three Bird Nest campaign
Three Bird Nest began as a one-woman Etsy shop in 2011. It now sells boho fashionable clothing and accessories. They are a U.S.-based company located in Livermore, CA, that ships out of Texas. They specialize in one-of-a-kind handmade and designed items, that they manufacture in the U.S., Mexico, and India.
The company came to Disruptive Advertising wanting to learn what type of ad creative would be the most effective for attracting customers and encouraging higher-value purchases on its website.
Three Bird Nest campaign results
Strategic Approach
Three Bird Nest wanted to develop a campaign strategy that worked best with its potential customers. They recognized how different ads work well with different audiences and wanted the Disruptive Advertising team to determine which worked best with theirs.
In particular, the team decided to create and compare compelling ads in 1:1 square and 16:9 horizontal proportions on Facebook.
To discover the best-performing creative, the team ran a 2-cell combined lift study to see if a 1:1 ad creative ratio or a 16:9 ratio would be better for lifting brand and conversion results.
Both types produced positive results. However, the test showed that the square ads performed best, giving a 6.9-point lift in purchase intent and a 7.5-point lift in brand awareness for square ad creative. They found that the square ad creative led to a 52% increase in purchases.
4. SmartSites
Notable Clients: SmartSites has provided its marketing services to a number of reputable companies including Agape Health and Wellness, NJ Institute of Technology, Zane Productions, Newark Academy, and N.J. Lux.
Offices: SmartSites operates from an office in New Jersey.
Started in 2011 by two brothers, SmartSites was born out of a passion for all things digital. Over a decade, they’ve established themselves as one of the leading digital marketing agencies. Their hard work, innovative vision, and relentless focus on their clients have landed them 100+ five-star reviews and numerous press mentions.
Instead of specializing in a certain niche like some of the other agencies on this list, SmartSites offers a wide range of marketing services to businesses of all sizes across several verticals. Included in their comprehensive list of services is social media marketing and management.
They can help you leverage all the features that Instagram has to offer by creating a well-thought-out, customized strategy. In addition to strategizing, their trained social media team can also help you with many practical aspects such as responding to post comments and optimizing your Instagram profile.
To ensure post consistency, they’ll create a monthly content calendar and custom graphics. One of their social media specialists will also work with you one-on-one to fine-tune critical elements like tone and hashtags.
If you want to focus on paid social, their team can help with that too. In some situations, they can include boosted posts to deliver even more impressive results. For example, when they helped Melroso, an online jewelry shop, to launch Instagram ads and create the ad content, they managed to increase their return on advertising spend (ROAS) by more than 140%.
5. Sociallyin
Best for: Businesses of all sizes
Notable Clients: Sociallyin boasts a solid clientele in a variety of industries, with brands such as NetApp, Nikon, Samsung, Carnival, Dick’s Sporting Goods, Bear Paw, and TikTok.
Offices: Sociallyin is an Instagram marketing agency based in Atlanta, GA, with other offices in Birmingham, AL, Dallas, TX, and Los Angeles, CA
Pricing: Minimum Campaign Size: $5,000+. On average, engagements range from $5,000 to $50,000 for a typical engagement.
Sociallyin offers a range of services, virtually all related to social media including Instagram, in some way. From helping strategize how to use social media, to managing your social accounts for you, to social content production, paid selling, and social selling, Sociallyin clearly understands social media and how your brand can make it best work for you.
Awards and Recognition:
Sociallyin has received many awards over its life. These include:
- Agencyspotter – Top Video Production Agency – 2022
- Ad World Masters – Agency of the Year – Bronze 2021
Talent and Technology
- Socialyin’s CEO (and Founder) is Keith Kakadia
- It takes pride in being a minority-owned company and makes a conscious decision to hire people from all backgrounds, all around the world.
- Sociallyin has 59 employees listing it as their current workplace on LinkedIn.
Notable Campaigns
InComm
InComm campaign
InComm is a global leader in innovative payment technology. It provides eCommerce solutions for retailers, brands, and consumers. It provides its clients with cutting-edge payment platforms and services.
The company has two gift card brands – The Gift Card Shop and Vanilla Gift.
InComm decided to partner with Sociallyin to create content to boost conversions, increase engagement, and expand their audience for these brands.
Over a year, the resulting Instagram and Facebook posts received 34K impressions and 17K video views. They resulted in 8K total engagements, including 630 clicks.
Strategic Approach
Sociallyin created content that would increase the visibility of The Gift Card Shop and Vanilla Gift. As the client wanted maximum reach, Sociallyin produced the content for Instagram and Facebook and strategically used it in 764 posts across both platforms.
PartsVU
PartsVU campaign
Florida-based PartsVU offers a wide range of boat parts and boat accessories. Its goal is to provide the boating world with the best possible shopping experience to maintain its clients’ boats and outfit boats with the products and accessories that make the boating experience even more enjoyable. It wants to be its clients’ go-to and trusted source for all things marine.
The company decided that it needed assistance growing its online following, increasing its posting frequency of quality content across Instagram and its other social channels, and increasing engagement and opportunity for its brand online.
It also wanted help promoting its podcast across channels.
PartsVU chose to partner with Sociallyin to create a content strategy across Instagram and Facebook.
The campaign was highly successful. Over the campaign, the organic content on Instagram received 6,513,243 impressions (up 486.1% compared to the period before the campaign), resulting in 5,435 Instagram engagements (up 1,687.8%). In total, there were 746 Instagram profile actions.
Activity on Facebook was just as impressive (even more so in terms of raw numbers). The campaign saw 55,678,060 Facebook impressions (up 146.9%), 1,146,946 Facebook engagements (up 147.4%), and 488,210 Facebook post link clicks (up 55.1%).
The paid media results were also impressive. PartsVU’s Blue Friday campaign generated a CTY of 0.89, with 1.64 CPC, 30.29 ROAS, and 10.85 CPM. The total Purchase Conversion Value of this paid campaign was $43,397.86.
Strategic Approach
Sociallyin made a careful evaluation of the PartsVu brand and its social profiles and began crafting a strategy that would help its client meet its goals.
They created fun engaging content that they shared regularly on Instagram and other channels. They created their content around the pillars of DOY boating and fishing.
Alongside this organic content, Sociallyin created a strategic ad plan that they believed would open the doors for PartsVU to get more engagement and website clicks over several months.
6. The Influencer Marketing Factory
Notable Clients: The agency boasts an expansive clientele consisting of big names such as Dunkin’ Donuts, Universal Music, Sony Music, Warner Music Group, and Sony.
Offices: The Influencer Marketing Factory offers its marketing services in several locations and has offices in Miami and New York.
For help with Instagram influencer marketing specifically, you can turn to The Influencer Marketing Factory. After identifying who your real target audience is, they will help you find the right Instagram influencers who will help you create photos, Instagram Stories, carousels, Instagram Reels, and videos.
One of the advantages of working with them is that they also offer detailed reporting. At the end of the campaign, you’ll receive analytics and metrics for any of their activities.
7. NeoReach
Notable Clients: This Instagram marketing agency has worked with reputable brands across a number of verticals including A&E, Sam’s Club, NVIDIA, The History Channel, Netflix, Macy’s, Blue Apron, and even TikTok.
Offices: The NeoReach headquarters is located in Orlando. The agency has three additional offices in Austin, Los Angeles, and San Francisco.
NeoReach was launched in 2013 by a team from Stanford University that provides software solutions for influencer marketing. Several popular brands use NeoReach to identify, recruit, manage, and evaluate influencers. They can find influencers based on their network, engagement, and performance, as well as run huge campaigns and track results.
NeoReach’s functionality is divided into three main categories:
- Influencer search
- Influencer management
- Influencer tracking
Influencer search assists clients in discovering influencers, assessing their profiles, and enlisting them for campaigns. At present, its database has over 3 million influencers. NeoReach evaluates each influencer profile to assess the audience segments, brand engagement, and social performance of the content creator. NeoReach Search is interoperable with seven major social networking sites: Instagram, YouTube, Twitter, Facebook, Vine, Snapchat, and Blogs.
The influencer management platform from NeoReach lets brands communicate with influencers and plan their influencer campaigns. Part of the program is putting together briefs, negotiating rates, making contracts, getting individuals to collaborate, and processing payments. Influencer tracking uses big data analytics and data modeling to inform brands about influencers’ enterprise analytics.
One of NeoReach’s most successful campaigns is for Airbnb. The vacation rental company chose NeoReach for its expertise in executing large-scale influencer campaigns and its online platform. They spread the word about a tourism-focused UGC campaign. Along with YouTube, Twitter, and Snapchat, Instagram was the key social media platform for the campaign.
Influencers from these networks shared their own travel experiences with Airbnb. The campaign began with KPI targets, design requirements, and target influencer profiles. The dashboard tracked published content in real time. The company managed to reach 1.9 million individuals as a result of this campaign.
8. Ubiquitous
Notable Clients: Ubiquitous boasts impressive brand partnerships with clients such as Amazon, Adobe, Cash App, Casper, Doritos, McDonald’s, Lyft, Target, and ThredUp.
Offices: Ubiquitous is based in Los Angeles.
Ubiquitous was founded in 2020 and launched as a TikTok influencer marketing agency in 2021. Founder and CEO Alex Elsea formed the company after seeing gaps in marketing services offered by other agencies. After successfully implementing his strategies on TikTok campaigns in his previous company, he established Ubiquitous with a team of experts.
The group now consists of marketing executives, prominent influencers, social media professionals, and software developers. Their services have also expanded from TikTok to YouTube and Instagram marketing.
Although newly established, Ubiquitous has swiftly risen in popularity among brands, creators, and influencers. They now have over 4,000 influencers and creators in their marketplace, giving brands a vast pool of talents to collaborate with. In less than a year, they have onboarded over 250 brands and managed almost ten million dollars in ad spend
What makes Ubiquitous one of the top influencer marketing agencies today is its expertise in delivering data-driven tech-based solutions. This enables them to offer cross-platform influencer marketing services and fully automated processes for end-to-end campaign management.
9. Moburst
Best for: Large businesses, although Moburst observes that all types of companies, from startups to global brands, have leveraged their services.
Notable Clients: Moburst has partnered with leading brands across various verticals. Their top clients include names such as Uber, Reddit, Samsung, Dunkin’ Donuts, eBay, and even Google.
Offices: Moburst has offices in New York, London, San Francisco, and Tel Aviv.
Pricing: Minimum Campaign Size: $5,000+
Moburst offers a wide variety of marketing services relating to digital marketing, app marketing, and web marketing.
They understand the social media ecosystem, meaning they can come up with the perfect social media strategy to achieve your specific goals. Whether organic, paid, or both, their experts will determine the quickest route to social success. And if your target audience spends its time on Instagram, Moburst will undoubtedly find an innovative way to incorporate Instagram into your marketing stack.
If you need content to share on Instagram, Moburst can help you too. For example, they can create stunning visuals for your posts, and make social media videos for your ads and posts in-house. They help craft perfect cross-platform campaigns that work together throughout a user’s journey; from social media like Instagram and Facebook, to display and banner ads across the web.
They also provide an all-in-one package for social media management: from strategy and long-term brand positioning, to design and copywriting services. They will perfectly customize their content strategy for each platform to match your brand’s goals and audience.
Awards and Recognition:
Moburst has received many awards over its life. The awards it highlights currently on its website date from 2018 to 2022, but it has shared more recent awards on its social accounts including:
- Digital Agency of the Year at the MMA SMARTIES™ x Global Awards 2023
- One of Top Influencer Marketing Companies – Business of Apps 2024
- Most Effective Influencer Marketing Campaign – Effective Mobile Marketing Awards 2023
- One of Adweek’s Fastest Growing Agencies (2020-2023)
Talent and Technology
- Moburst was founded in 2013 by Gilad Bechar (CEO) and Lior Eldan (COO)
- 107 people list Moburst as their current employment on LinkedIn
Notable Campaigns
Note These case studies aren’t Instagram-specific but show what Moburst can achieve using social media marketing.
Abide
Abide camapign
Abide, a Christian meditation and sleep app, faced a significant performance downturn in user acquisition, threatening its growth. The app’s mission to provide meditation, sleep aids, and Bible stories was not reaching its potential audience effectively.
The Goal:
The app aimed to increase subscriptions while achieving a high return on investment (ROI) and reducing the cost per subscription by 70%.
They partnered with Moburst to execute a media campaign that would address these challenges and improve their app’s visibility and subscription rates.
Moburst’s strategy resulted in a 388% increase in paid media ROI, an 832% total uplift in organic and paid efforts, and substantial improvements in Apple Search Ads (755%) and Google Ads (1,361%). Additionally, they reduced the overall cost per subscription by more than 75%.
Strategic Approach
Moburst devised a multi-faceted approach to address Abide’s challenges. They began by reviewing Abide’s existing campaigns and identified the potential of leveraging user-generated content to enhance engagement and authenticity.
A broad initial campaign was launched across multiple platforms, including Instagram, Facebook, TikTok, and Google Ads.
After observing the results and performance from their initial campaign, the focus was narrowed to Google and Apple Search Ads to target potential users more effectively.
Pfizer
Pfizer campaign
Pfizer, a leading biopharmaceutical corporation, aimed to educate parents on its solution to Growth Hormone Deficiency in children. To do this they launched a mobile app called iGrow. Pfizer wanted the app to dominate the App Store’s top charts, generate a large wave of awareness, and boost organic downloads. They tasked Moburst with the job of achieving this.
iGrow made it to the top three most downloaded free apps on the App Store. During the paid ad section of the campaign, the cost per install (CPI) was half the average cost on the market due to hyper-segmentation.
Strategic Approach
Moburst put together a strategy for a 48-hour media burst, leveraging Facebook, Google, and additional mobile ad networks. They targeted the ads at parents of young children. The ads featured engaging banners promoting the usage of iGrow for tracking their children’s growth.
10. Thrive Internet Marketing Agency
Notable Clients: Thrive’s notable client roster includes IDville, STEM Education Provider, Grow Strong Industries
Offices: Thrive has offices throughout the United States, with headquarters in Dallas, Texas
Thrive Internet Marketing Agency stands out as a beacon of Instagram marketing creativity and effectiveness. Specializing in crafting visually appealing and strategically sound content, Thrive ensures your brand not only catches the eye but also captures the heart of the Instagram audience. Their expertise lies in understanding the nuances of Instagram’s aesthetic and user behavior, making them a top choice for businesses seeking to enhance their presence on this platform.
At the core of Thrive’s Instagram Marketing services is a comprehensive suite of offerings designed to maximize your brand’s impact. This includes detailed analytics to track and improve campaign performance, precise audience identification for targeted engagement, and bespoke strategy development tailored to your brand’s unique goals. Their vigilant monitoring and responsive approach keep your campaigns agile and effective.
Moreover, Thrive excels in paid advertising on Instagram, managing everything from creative image conception to in-depth campaign analysis. Their content creation service ensures regular, high-quality posts that resonate with Instagram’s artistic ethos, attracting genuine followers and engagement.
11. Iron Roots
Notable Clients: The agency has worked with well-known brands like Netflix, Gillette, Stanford University, Warner Bros, and DC.
Offices: Iron Roots has headquarters in Austin, Texas, but they have team members across the USA.
Iron Roots is a respected and award-winning social media creative agency specializing in visual platforms like Instagram, Facebook, and TikTok. They have a talented video team who knows how to create scroll-stopping content perfect for Instagram Reels and TikTok feeds.
Their goal with each engagement is to help clients tell their unique brand story and captivate new and existing audiences. Most of their clients have worked with them for years, indicating a long-term partnership that consistently produces results.
Featured Case Study:
When DC Comics was about to launch its latest Justice League movie, they approached Gillette and Iron Roots to promote the franchise characters and secure a good box office opening week. Gillette came up with limited edition razors while Iron Roots took charge of social media promotions.
The agency collaborated with Instagram’s biggest comic book influencers to generate interest in the DC-Gillette cobranded razor kits. To maximize the impact within this niche user base, Iron Roots utilized a syndicated user-generated content strategy. The influencers were instructed to simultaneously post content just in time for the opening weekend to create maximum impact.
The result was phenomenal. Over 5 million Justice League fans saw the promotion on Instagram during its launch. When the movie opened in North America, it grossed $94 million during opening weekend and became the 56th-highest domestic movie launch of all time.
Team Members:
In 2015, Iron Roots CEO Saru Saadeh decided to establish an agency dedicated to targeted social media advertising. He saw an opportunity to provide this service to the local Austin business community. He built the team from the ground up and worked with local businesses such as non-profits and restaurants. As the team grew, they continued to hone their expertise to become seriously effective digital media strategists.
Eventually, they served big brands like DC and Gillette. The team is also backed by in-house technology that allows them to refine their targeting and create amazing content. The content team is led by Josiah Hurst, their senior graphic and motion designer responsible for the visual direction of all client campaigns.
Josiah was behind the Iron Roots award-winning entry to the Viddy Awards in 2022. He was responsible for the entire project, which required storyboarding, research, and animation.
Awards:
Iron Roots was a Gold Winner during the 27th Viddy Awards for their entry The Net Zero Hero of 2040, a project by their client Hyzon Motors. The video won in two categories “Short Form Web Videos” and “<3 Minutes Environmental Issue.”
Viddy Awards is the oldest, largest, and most respected awards program in the video industry. Winning this prestigious award is a testament to Iron Roots’ creativity and top-notch video production quality.
Hyzon Motors / Iron Roots
The winning video tackled the current issue of climate change due to excessive carbon emissions. It shows Hyzon Motors’ plan to achieve net zero carbon emissions by 2040 using its hydrogen fuel cell systems.
Pricing and Services:
Iron Roots offers organic and paid social media services from strategy to execution. You can tap them as an extension of your existing team and engage them for long-term projects. You can also work with them for specific social media strategies and one-time projects.
Each engagement begins with a growth strategy where they’ll assess your company’s needs and the right approach to achieve them. They require a minimum $10,000 campaign size to make the engagement worthwhile for both parties. You can request a free consultation where they’ll provide a final service quotation after scoping your needs.
12. The Shelf
Notable Clients: The Shelf’s impressive client roster includes Walmart, Hulu, Nordstrom, Simon, and Hanes, among others.
Offices: The Shelf has offices in New York
The Shelf emerges as a standout Instagram marketing choice, especially for brands seeking a data-driven, creative approach to influencer marketing. Established as a full-service influencer marketing agency, The Shelf excels in crafting bespoke Instagram marketing strategies that are not only targeted but also highly effective in engaging audiences.
Their core Instagram Marketing services revolve around utilizing comprehensive data analytics to identify the most suitable Instagram influencers. This approach ensures that your brand connects with storytellers who resonate with your target audience, thereby amplifying your brand’s presence and achieving your marketing goals.
What sets The Shelf apart is its unique blend of creativity and strategic planning. They don’t just connect brands with influencers; they create narratives that weave your brand’s story into the fabric of social media. This method results in campaigns that are not only memorable but also drive high engagement and ROI.
For brands looking to make a significant impact on Instagram, The Shelf offers a tailored experience. From building brand awareness to driving conversions, their influencer campaigns are designed to guide customers through every stage of the decision-making process.
13. Lyfe Marketing
Notable Clients: LYFE Marketing’s client list includes well-known brands and local businesses alike, having worked with names such as Domino’s, Hilton Hotels & Resorts, Wing Stop, CoinTrader, Streamshift, and even the Atlanta Hawks themselves.
Offices: LYFE Marketing is an agency based in Atlanta.
LYFE Marketing is an award-winning social media management agency that provides a wide range of marketing services, including social media marketing and advertising. As a certified Facebook ad partner, they’re a great choice if you want to focus on Instagram (and Facebook) specifically.
Whether your goal is to grow brand awareness and gain more Instagram followers, improve engagement, or get more website traffic, their team can help. In short, they follow a five-step process.
Part of this process includes getting assigned a dedicated social media account manager who will be your main contact and will meet with you on a weekly, biweekly, or monthly basis. Your dedicated account manager will also work with you to create and implement a strategy and prepare monthly reports. Alternatively, if you can’t wait for your monthly report, you can simply use their reporting software to keep track of how your campaign is progressing in real-time.
Unlike most of the other agencies, they also share their pricing on their website. Pricing starts at $750 per month, which includes 12 posts per month and 10 responses per day and requires a commitment of at least three months.
14. The Goat Agency
Notable Clients: The Goat Agency boasts an impressive clientele with world-leading brands such as Dell, Wayfair, Saint’s Row, Nivea, Beefeater, Fireball, Olay, and M&M’s.
Offices: The Goat Agency is headquartered in New York and operates out of two additional offices in Singapore and London.
Launched in 2015, Goat Agency has made its mark as a prominent figure in the Instagram marketing sphere. The agency houses a competent team of Instagram marketing specialists, comprising strategists, paid media experts, and social media managers. This group collaborates with clients, building and executing strategies designed to reach and exceed predetermined goals.
The extensive influencer database at Goat, covering a wide spectrum of niches and audience demographics, is a critical tool in identifying the perfect influencers for client campaigns. A dedicated Data & Insights team within the agency constantly enhances this knowledge base, providing invaluable data to clients and maximizing campaign outcomes.
The agency’s Instagram service offering includes Influencer Marketing, Paid Social Media Advertising, Social, Creative & Strategy, Content Production, and Social Media Management. This broad range of services ensures all aspects of a client’s Instagram campaign are expertly managed.
Goat Agency serves a multitude of industries such as automotive, beauty, fashion & retail, food & beverage, technology & apps, and gaming. The agency’s proven track record has fostered long-term partnerships with globally renowned brands spanning from the US to the UK and Asia.
15. LTK (formerly rewardStyle and LIKEtoKNOW.it)
Notable Clients: LTK has worked with a number of leading brands in the retail space including Missguided, Urban Outfitters, Walmart, Mary Kay, L’Oreal, and IDA.
Offices: LTK has a headquarters in Dallas and operates out of 12 additional offices in New York, London, Madrid, Paris, San Paulo, Berlin, Milan, Amsterdam, Shanghai, Seoul, Sydney, and Auckland.
LTK helps brands with influencer marketing on various social media channels, including Instagram. Whether you need help with finding an influencer, content creation or making sense of the data, they can take care of all the aspects of your Instagram marketing campaign.
Formerly called rewardStyle and LIKEtoKNOW.it, LTK has access to hundreds of thousands of curated creators in more than 150 countries. What’s more, they use their proprietary benchmarking technology to curate the best influencers on Instagram to help you grow your sales, reach, and engagement.
What’s more, they also have unique access to 10+ years of historical brand performance data. Armed with this data, you can also get real-time insight into your brand’s influence compared to the influence of the industry. This places you in a much better position to fast-track your influence and reach the right target audience on Instagram. As a matter of fact, according to their website, you can double your engagement and sales by just knowing which audience is the right one for your brand to target.
It doesn’t matter if you’re only starting or you’ve already grown your brand to a well-known international name like Walmart, LTK can help businesses of all sizes. Its end-to-end service is much more efficient than having to produce in-house creative.
16. Cleverly
Notable Clients: Cleverly boasts a number of B2B clients including names like Legalese Solutions, Lever Capital Partners, Thrive Social, and Big Fish Local.
Offices: Cleverly is a marketing agency based in Los Angeles.
Founded in 2017, Cleverly is a digital marketing and lead generation agency that facilitates the creation of targeted lists of ideal prospects. It makes use of data from hundreds of highly effective LinkedIn campaigns. Its toolbox streamlines the process of identifying prospective clients, reaching out to them in a friendly yet businesslike manner, and evoking a favorable reception. The software can also be used to do a deep analysis of conversions and zero in on the most effective message for customers.
The agency has launched thousands of marketing initiatives, giving it access to vast amounts of evaluation results. For every 500 leads engaged, clients typically see 20-50 new conversations with prospective customers.
Cleverly communicates in two distinct outreach modes. The first is a connection request, which may or may not include a user-defined message. The other type of message is a follow-up message (for new first-degree connections) that is sent after the connection request has been approved.
Cleverly provides ad campaign services in a variety of sectors, including startups, software companies, small businesses, financial and legal services, and property services. The team enables you to use lead generation to develop your online brand and extend your network more effectively than ever before. In addition, the agency provides market insights into areas such as competition marketing tactics and employee branding.
Cleverly has a referral program as well. To get your referral link, you must first register for the program. The link may then be shared on Instagram, Facebook, and other social media platforms. When you meet your target, you will be rewarded for your referrals. You will get commissions for the first three months of the account.
17. KlientBoost
Notable Clients: KlientBoost has generated impressive results for clients such as NPR, Clever, Leadfeeder, Airbnb, Stanford Business, Juniper Networks, and Pushpay.
Offices: KlientBoost operates out of three offices in Costa Mesa, CA; Raleigh, NC; and London, UK.
KlientBoost is a group of 60+ PPC and CRO professionals. They help companies make more money through intelligent digital advertising and creative conversion rate optimization.
They split their services into PPC, conversion optimization, and landing page design. About 50% of their clients are mid-sized, with the remainder split between enterprises (30%) and small businesses (20%).
While Instagram makes up only 10% of their social media sales, Facebook covers 70%, and of course, the two social networks share the same advertising network.
KlientBoost believes that Facebook/Instagram advertising works best when you test ads and landing pages at the same time. They help their clients with landing page design and testing, in addition to their Facebook/Instagram advertising. They help achieve results at a quicker rate too. Higher conversion rates from landing page testing allow them to get more aggressive with their Facebook/Instagram advertising bids.
18. Firebelly Marketing
Notable Clients: Firebelly Marketing boasts an impressive clientele consisting of names such as FIJI Water, SONY, Netflix, Kraus, Cisco, and Indiana University.
Offices: Firebelly Marketing works with a global team and has an office in Indianapolis, IN.
Firebelly Marketing is an award-winning social media marketing agency whose single mission is to make brands more likable and profitable via social media. They specialize in social media marketing, predominantly targeting small businesses. Although Facebook is their most substantial focus, Instagram advertising makes up about 20% of their work.
They split their services into social media channel audits, social media management, and social ad management.
When Firebelly Marketing is asked to perform a social media audit, it provides a thorough assessment of a brand’s presence and approach on its social media channels. Their report includes their first impressions, performance benchmarks, an audience analysis, content analysis, and any specific recommendations for improving efforts on each of the brand’s social media channels.
Their social media management consists of three parts:
- Content Creation & Publishing
- Community Management
- Insights & Reporting
Firebelly’s social ad management service provides targeted social media ads to grow your audience, engagement, traffic, and sales. It too has three parts:
- Audience & Creative Development
- Daily Monitoring
- Reporting & Recommendations
Along with their Facebook and Instagram marketing services, Firebelly Marketing also runs ads on LinkedIn, Pinterest, Snapchat, Twitter, and YouTube.
19. Jacob Tyler
Notable Clients: Jacob Tyler has worked with several leading national brands including Helix Electric, USA Service Dog Registration, CarnoSyn, Circadia, Hensel Phelps, YMCA, and San Diego International Airport.
Offices: Jacob Tyler is a California-based agency with two offices in San Diego and Beverly Hills.
Jacob Tyler is an agency that provides services for web design, branding, and marketing. Social media marketing contributes approximately 10% of their work. Instagram advertising takes up about a 30% share of that, with Facebook advertising responsible for another 30%. A further 30% covers influencer marketing, much of which will occur on Instagram.
For the last 18+ years, Jacob Taylor has grown brands. They create unique experiences that attract, engage, and convert new customers to their clients’ businesses – pairing inventive creative with proven digital strategies to build brand campaigns that work.
They don’t discriminate based on company size. They have worked with hundreds of different clients across a variety of industries.
20. Abacus
Notable Clients: Abacus has worked with a number of world-renowned brands such as Disney, Facebook, The Body Shop, Star Wars, Lindt, and Starbucks Coffee.
Offices: Abacus operates out of an office in Toronto.
Abacus began life as a Facebook and Instagram advertising agency specializing in advanced social media performance. From day one, their goal was to drive better ROI on clients’ paid social ads.
After two years, countless tests, and millions of dollars spent on digital media, they concluded that creative is the most important driver for social growth. Scaling social content and creative is the modern marketer’s biggest challenge. While ad tech and data science provide marketers with precision targeting opportunities, Abacus believes creative has lagged.
Abacus created Social Design Systems as the core link between the brand and the campaign. Social Design Systems empower advertisers to scale their mobile content by embracing ideas that produce continual high-performing content.
Social Design Systems create tiers of campaign assets, ranging from high-level brand messaging to tactical conversion ads—and everything in between. Their video production company specializes in thumb-stopping live-action video, photography, and 3D animations.
21. Social Media 55
Notable Clients: Social Media 55 has worked with leading brands in a number of industries with names such as Arby’s, One.org, audio-technica, Sothys, The Halal Guys, and Top Maui Hotels in their client roster.
Offices: Social Media 55 is a Canada-based marketing agency with offices in Montreal and Toronto.
Social Media 55 is a full-service digital marketing agency. Their solutions are customized to address client needs and offer peace of mind by maintaining the channels so that their customers may focus their time and energy on other aspects of their business. Social Media 55’s social media solutions cater to any size business. Their ‘a la carte’ style options are designed to maximize clients’ ability to communicate with their target audience.
The agency offers a comprehensive list of services that encompasses social media advertising, endorsement, and management.
Social Media 55 offers social media management through content curation. They plan and manage all the advertising of client campaigns, making it easy for their customers to see real results. They manage the complexity of online advertising and offer social media management on Facebook, Instagram, Linkedin, Twitter, Google My Business, along with many other platforms.
They split their services into:
- Instagram Engagement Campaign
- Email Marketing
- Search Engine Optimization – SEO
- Pay Per Click – PPC Management
- Content Marketing Services
- Social Media Paid Advertising
- Branding & Media
- Social Media Management
- Web Design & Development
22. Spin Brands
Notable Clients: Spin Brands has “spun” together several creative marketing campaigns for brands such as Califia Farms, INSTAX, Fujifilm, Funding Circle, Lovehoney, Google Cloud, Universal Music, Funky Pigeon, and TCL Mobile.
Offices: Spin Brands operates out of an office in London.
UK-based Spin Brands believe they are the go-to scaleup social media specialists, delivering impact and expertise from Day One. Their mission is to create scale in the businesses in which they believe.
They specialize in creating social feeds that draw people in, performance campaigns that deliver a return, ambassadors who add something, and design to tie everything together.
They split their services into organic social, performance marketing, design, and content creation.
They offer four social organic marketing plans, ranging from £600 to £2,500 per month. The most basic plan provides monthly reporting, standard content, a dedicated account manager, Instagram growth, and Twitter growth. Each higher pricing tier adds additional features, and Facebook growth at the higher two levels. All except the bottom plan also allow for at least two Instagram Stories per week.
23. ROI Minds
Notable Clients: The clientele for ROI Minds includes names such as Isuzu, biOptimizers, Ambrai, LETI, League Outfitters, and BMW.
Offices: ROI Minds is an India-based marketing agency with an office in Mohali, Punjab.
ROI Minds is an e-commerce and lead generation specialized digital marketing agency in India. They specialize in creating profitable campaigns on Google and Facebook (including Instagram). In the past two years, ROI Minds has quietly grown to become one of the top two paid advertising digital agencies in India.
They provide paid marketing solutions to small, medium, and large e-commerce stores and businesses all over the world. Their marketing solutions include Google Ads, Google Shopping Ads, Facebook Ads, Instagram Ads, YouTube Ads, Display Ads, Media Buying, SEO, and Sales Funnel.
They have worked on hundreds of Facebook/Instagram advertising accounts across many industries to generate leads, sell physical products, make e-commerce sales, branding, and promote local stores.
They also offer content marketing solutions. This includes content distribution, including sharing content on Instagram.
24. Volume Nine
Notable Clients: Volume Nine has worked with a wide range of companies in industries such as eCommerce, B2B, and consumer goods with clients such as American Garage Door, BPI, Charlie’s Soap, GloPro, Credit.com, and Land’s End.
Offices: Volume Nine operates out of an office in Denver, CO.
Volume Nine (V9) creates and manages custom digital marketing campaigns to help brands rise above the noise online so they can connect with their target audience. They do this by assisting digital marketing teams with limited resources and real-world challenges to contend with, like internal politics, industry regulations, and significant competition.
They split their social services into:
- Social Media Audits
- Social Media Management
- Social Media Advertising
- Influencer Engagement
Their social media management services provide social content, copy, and messaging that is strategy-driven and targeted to the audience brands want to connect with. They offer full-service execution for their client brand’s social media needs. Social media management can include creation, posting, analysis, and engagement with content for Facebook, Instagram, Twitter, and more.
V9’s social media management services kick off with an in-depth review of a client’s current strategy, platform analytics, and relevant competitor or industry trends. From there, they work with the client’s team to develop audience segments and buyer personas, which are then leveraged to create messaging and content that speaks directly to these specific targets.
Volume Nine’s social media experts also help define and set specific social media goals and KPIs for the client’s social media accounts, as well as offer recommendations to optimize social media profiles and posts. They offer these services for Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and YouTube depending on campaign goals and where the targeted audience “lives” online.
Social media advertising presents a unique opportunity to target users of a specific demographic via ads and campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. With properly targeted ads, V9 clients reach more of their audience, connect with new potential buyers, and retarget ads to existing audiences and lookalikes.
25. True North Social
Notable Clients: True North Social boasts success stories for a number of clients including Bristol Farms, American Needle, Kuju Coffee, OYA Beauty, and The Orlando Hotel.
Offices: True North Social has an office in Culver City, CA.
True North Social is a boutique digital marketing agency and full-service Instagram agency with 10+ years of experience. As personalization and communication are key to their approach, they work with only a few quality clients.
For them, it’s all about partnership. They will work closely with you to create a strategy that will help you to stand out in a saturated marketplace. Understanding who your target audience is and how to communicate with your customers are at the core of their strategy.
When it comes to creative assets, they focus heavily on image and photography. They create beautiful assets to narrate your story to your audience. So, they’re a great marketing agency to work with if you want to zoom in on Instagram.
With regards to their Instagram marketing services specifically, they can help you with content management, photography, engagement, and advertising. With the help of promoted posts, influencers, proprietary tools, and tried-and-tested strategies, their team will create and implement campaigns that will generate traffic, grow your follower counts, and boost sales. In fact, some of the brands that they’ve worked with gained more than 3,000 organic followers per month.
26. NinjaPromo
Notable Clients: NinjaPromo has a solid client roster consisting of big names such as Bitcoin.com, CEEK VR, Lisk, Urban Mavericks, Iqoniq, Rebus Chain, and Affyn.
Offices: The NinjaPromo global team operates out of six offices in London, Dubai, Singapore, Hong Kong, New York, and Vinius.
NinjaPromo is one of those agencies that take a multilevel approach. In addition to helping with creating effective paid ad campaigns, they can also manage your social media accounts on your behalf. From strategizing to content creation to community management, they can help you with various aspects of marketing your brand on social media.
If you mainly want to focus on Instagram (which they recommend for businesses that operate in the creative industry), they can create striking visuals and compose captivating captions. Plus, when it comes to visuals, they can also help with video production and can create various types of videos including explainer videos, 3D animation, and educational content.
For example, when Mokka Coffee approached them to boost brand awareness and attract new clients, they created over 300 images, photos, videos, and GIFs and set up target advertising on Instagram. The final result — brand awareness more than doubled and they landed hundreds of new customers. This is just one of their success stories. There are many other successful social media marketing campaigns that they’ve launched for brands in various specialized industries.
With regards to cost, they offer various pricing options depending on your requirements and will create a customized quote after a consultation.
27. Tilt Metrics
Notable Clients: Tilt Metrics has worked with a bunch of leading companies in the B2B landscape including CloudApp, Solenis, Ingram, Frogslayer, Proto, and Plannit.
Offices: Tilt Metrics has an office in Boston, Massachusetts.
Founded in 2014, Tilt Metrics is a distinguished player in the highly specialized field of Instagram marketing, uniquely tailored to serve B2B software and tech companies. This agency isn’t your everyday marketing collaborator; it is a powerhouse of specialists attuned to the dynamic and intricate pathways of B2B customer engagement on Instagram. With a robust foundation in data and analytics, Tilt Metrics meticulously crafts bespoke Instagram strategies, ensuring clients not only thrive but lead in the competitive digital ecosystem.
Their approach to Instagram ads is both an art and science, meticulously tailored to drive product sign-ups and brand engagement. Tilt Metrics exploits the platform’s rich demographic data, crafting custom and look-a-like audiences that resonate with the brand narrative and product offerings.
Every ad is a blend of strategic messaging and compelling visuals, each tested and optimized to ensure maximum engagement and conversion. The agency’s mastery in conversion rate optimization (CRO) is evident, transforming Instagram traffic into a predictable and scalable pipeline of qualified leads.
A tangible illustration of Tilt Metrics’ mastery of Instagram marketing is encapsulated in its partnership with Astra, a FinTech brand. Astra, seeking to amplify signups for their innovative mobile app, entrusted Tilt Metrics to revamp and optimize their Instagram Ads strategy. Leveraging Instagram’s rich data, custom audiences were crafted and juxtaposed with compelling ad content that underscored Astra’s unique value propositions. The outcome was significant – over 10,000 app signups at a 50% cost reduction.
