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Top 31 UGC Agencies for Authentic Content
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WHY TRUST INFLUENCER MARKETING HUB?
Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Fresh Content Society, NeoReach, and The Influencer Marketing Factory undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
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Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Fresh Content Society, NeoReach, and The Influencer Marketing Factory:
Strategic Analysis of Agency Capabilities: We start by examining each Influencer Marketing agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Influencer Marketing that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Influencer Marketing campaigns.
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In a world where consumers trust each other's recommendations more than brand marketing, it makes sense to use social proof to promote your product. Previously, a user's experience with your product or service was limited to a written review. However, now, the same users can also create other content, such as images and videos, giving rise to user-generated content (UGC).
UGC content is massively popular on TikTok. Brands are also acknowledging this as 56% focus on UGC on platforms like TikTok. This article dives into the top 31 UGC agencies and how their expertise can help you harness this popular content format.
Best UGC Agencies: Reviewed & Rated
Since it can be overwhelming and time-consuming to keep track of all the UGC made for your business, it’s important to look for agencies dedicated to curating the right UGC mix for your brand. UGC agencies help curate, manage, promote, and optimize UGC on behalf of brands. They work closely with UGC creators and brand advocates to create authentic content for their clients.
What is UGC (User Generated Content)?
UGC is any content created by consumers and shared on social media platforms or websites. It can include images, videos, reviews, testimonials, etc. For example, someone posting a picture in a new dress they bought from your apparel brand is considered UGC.
Since they handle everything from creating the contract to managing the distribution, UGC agencies can save brands a lot of time and effort when it comes to UGC marketing. Below, we review the top UGC agencies that are masters at collecting authentic content from their clients.
Notable clients: National Geographic, KFC Location and global presence: Headquartered in Evanston, USA Year founded: 2015 Content specialization: Influencer-driven content Pricing: $150 – $199 per hour / Minimum spend of $5,000 per project As the name gives away, Fresh Content Society is all about creating fresh and unique content for its clients. Thinking outside the box and staying ahead of trends is the agency’s specialty. They ‘’embeds ourselves into your business’’ to meet your goals, or so their social media grapevine suggests. With a focus on influencer-driven content, Fresh Content Society also helps brands curate user-generated content for their social media campaigns. The agency’s in-house team provides campaign management services that encompass everything from UGC creator selection to data-driven performance analysis and reporting. Fresh Content Society portfolio These content specialists at Fresh Content Society focus on originality and ensure that each creation resonates with the distinct soul of each platform, ensuring a genuine and authentic feel. In one of their many successful collaborations, Fresh Content Society partnered with PEAK Auto to amplify engagement on Instagram. PEAK Auto case study result By leveraging automotive influencers and generating various types of UGC, the agency achieved a 2,000% follower surge on TikTok, garnering over 13 million impressions and 2 million interactions. In fact, one of the recent Reels the agency created for Peak Auto got 1 million views on TikTok. PEAK Auto isn’t the only company Fresh Content Society has helped achieve incredible results with user-generated content. Fresh Content Society also worked for TrueValue, assisting the company in reaching its goal of being at par with its competitors on social media. Strategic Approach: The experts at the agency created a full strategy for TrueValue, which included UGC creator collaborations and engagement tactics. Besides implementing this campaign, the agency also took over the task of analyzing and reporting its performance. True Value campaign results TrueValue experienced a 6,000% increase in engagement and got a 200% boost in website visits. With regards to UGC, Fresh Content Society’s most popular services include UGC-style content creation and creator collaborations. For the former, the agency itself creates content that resembles the kind of videos a user would create. These media assets prove to be effective since they don’t seem promotional and also show the client’s product in action. In addition to short videos, Fresh Content Society also creates UGC-style memes, animations, GIFs, and other graphics. The production levels of a UGC-style content piece depend on the client’s objectives. For example, the TikTok Fresh Content Society created for Right Guard Deodorant has received hundreds of thousands of views. As for UGC creator identification, Fresh Content Society looks at the client’s target audience and creates a list of creators who share the same demographic. The agency then provides its services in every aspect of the UGC campaign, including creator management and reporting. Brands that want to incorporate paid media into their UGC campaigns will find Fresh Content Society to be the right hybrid agency for their needs. Since Fresh Content Society roots all its campaign tasks in data, the end results are in line with the starting objectives. Plus, its experts can create full-scale social media strategies for all major social media platforms that the client can then follow or use for reference. The agency also offers community management to keep the clients’ target audience engaged. That’s exactly how Fresh Content Society was able to garner 90,000 engagements on a Facebook post for its client. Its experts respond to comments across platforms to keep client audiences engaged. FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. 10 - 50 Chicago, IL, Portland, California, Texas, Boston, Best for: Mid-sized to Enterprise Businesses FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. Notable clients: Airbnb, Walmart, Amazon Location and global presence: Headquartered in San Francisco, USA Year founded: 2014 Content specialization: Influencer-driven content Pricing: Minimum spend of $50,000 per project As one of the top influencer marketing agencies, NeoReach makes it easy to manage and track UGC campaigns. What’s more, the agency also has a global community of content creators across virtually all genres. Neoreach also offers summer internships to mentor upcoming influencers that it can later involve in its clients’ campaigns. Not only does its massive creator network make it easy to find the best voices, but the agency’s team will also help you to source the right ones. From there, NeoReach also takes care of all the technical matters like contract negotiation, shipping (if needed), payments, performance reporting, and communication. For example, when NeoReach helped Byrna, a company creating personal protection devices, the agency took control of all tasks involved in the campaign. NeoReach found micro-creators in relevant niches, such as real estate and travel. The agency identified ten UGC creators who would be perfect to get Byrna’s message across. Byrna case study results NeoReach’s creators posted content directing people to the company’s website. With just 26 UGC content placements, NeoReach managed to reach 22k engagements. NeoReach’s understanding of the UGC landscape definitely helped. Another brand that benefited from Neoreach’s expertise is Laifen. The company wanted to create some hype around its electric toothbrush close to their CES conference appearance. NeoReach carefully selected eight content creators across Instagram, TikTok, and YouTube to attend the CES conference at which Laifen was launching their new toothbrush. The creators were all from dental health, tech, unboxing, and similar niches, and Laifen encouraged them to share their experiences at CES with followers. Videos from the conference and hands-on demonstrations of the toothbrush in action resonated with the target audience. With 14.6 million total impressions, it’s evident that authentic user-generated content was precisely what Laifen needed for this product launch. Having worked for companies like Honda, The New York Times, Walmart, and Amazon, NeoReach has extensive experience working with companies of all sizes. For UGC content creation, NeoReach begins the process with an audit of the client’s existing customer behavior, channels, motivations, and needs. The agency uses this data to understand what users want. NeoReach creative strategy and direction It also gauges potential return on investment (ROI) for the audience group. From there, the agency develops a performance marketing campaign with lifetime value in mind so that the client’s customer acquisition cost (CAC) doesn’t exceed their lifetime value (LTV). The agency further deploys UGC from the brand’s existing influencer content and curates entirely new content. NeoReach also uses its proprietary technology to track and measure the performance of all UGC campaigns, providing clients with real-time data and insights to optimize their campaigns for maximum impact. For the media buying side of things, NeoReach keeps an eye on everything from sign-ups and checks to installs and retargeting. The agency’s services extend across Facebook, TikTok, Google, Instagram, Snapchat, and other channels. More importantly, NeoReach stays on top of regulatory changes so that your content is always compliant. Since NeoReach also offers APIs and self-service software, clients can take matters into their own hands, too. These tools allow clients to find UGC creators themselves and track their performance. With integration capability for more than 400 custom data points, NeoReach’s software makes clients’ in-house technologies more insightful. It also features a world-class fraud detection system to scan UGC creators’ profiles and active campaign posts to detect fake followers and post-campaign fraud. NeoReach fraud detection audit NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos... 50+ Los Angeles, San Francisco, Orlando, Tokyo Best for: Large Companies NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos... Notable clients: Sony Music, Pentel, Warner Music Group Location and global presence: Headquartered in Miami, USA with another office in New York City and remote teams in the UK, Italy, the Netherlands, and Bulgaria Year founded: 2018 Content specialization: User-generated content and influencer-driven content Pricing: Minimum spend of $20,000 per project The Influencer Marketing Factory is a digital marketing agency that helps businesses leverage influencer marketing, content creation, and user-generated content to effectively engage with their target audience and bolster their brand. One of the most valuable aspects of working with The Influencer Marketing Factory is their expertise in identifying and partnering with the right influencers for your niche. They ensure that the user-generated content created by these influencers aligns with your brand values and marketing goals, which increases the likelihood of the content resonating with your target audience. The team at The Influencer Marketing Factory is skilled in designing and implementing influencer marketing campaigns that foster user-generated content creation. They focus on crafting the right message, objectives, and incentives to encourage influencers and their followers to produce and share content about your brand. In terms of curating and disseminating user-generated content, the agency performs well. They carefully select high-quality content and extend its reach through various digital channels, including social media, email, and your website, which enhances the exposure and influence of the user-generated content and further supports your brand. A significant aspect of collaborating with this agency is their dedication to offering comprehensive analytics and performance tracking for your influencer marketing campaigns. They assist you in identifying the user-generated content that generates the most engagement, conversions, and return on investment, allowing you to make data-driven decisions about future campaigns and refine your influencer marketing strategy. The Influencer Marketing Factory also offers compliance and legal support. They help you navigate the challenges of copyright, trademark, and disclosure requirements, ensuring that your influencer marketing campaigns adhere to industry best practices and regulations. They also have a proven track record to back up their skill set. For example, when VisitKorea partnered with them, six US-based TikTok creators created one TikTok video each using the campaign’s branded hashtag. The results — over 1 million views, 100,000+ likes, thousands of comments, and hundreds of shares. The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. 10 - 50 New York, Miami Best for: Enterprises and Large brands The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. Notable Clients: Netflix, J. Crew, Amazon, Spotify, Target, Lyft Location and global presence: Headquartered in Los Angeles, USA Year Founded: 2021 Content Specialization: Influencer-driven content Pricing: Minimum spend of $20,000 per project Ubiquitous Influencer Marketing helps brands use UGC to amplify their digital presence. The agency promises to make your brand a household name by identifying social media personalities to get the word out about your product. The following video explains how Ubiquitous simplifies influencer campaigns across key platforms like TikTok, Instagram, and YouTube. With this mission, Ubiquitous has generated over 1.4 billion impressions and created more than 47.5k unique content pieces. For example, the agency assisted Hers, a women’s healthcare telemedicine company, in creating a successful TikTok campaign with over 5 million impressions. Strategic Approach: Ubiquitous realized that the right way to target the brand’s audience was to find people who were already talking about the issues Hers resolved. So, Ubiquitous found GenZ female UGC creators for the company. These creators recounted their journeys as young women taking control of their health, resulting in 11,000 new users in just a month. Hers creator selection Besides the low-key nature of the videos, the innovative design of the product also helped this campaign. Hers products have an eye-catching design and feature the airless pump packaging that the high-end brand Drunk Elephant made mainstream. Since UGC videos show all these little details that take a product’s status from ‘’want’’ to ‘’need’’ for the viewer, they tend to do wonders for brands. Another company that Ubiquitous helped in creating an impression on their TikTok audience is Magic Spoon. The cereal company wanted to promote its product to a younger audience, and Ubiquitous realized what better platform than TikTok to reach them. Strategic Approach: Ubiquitous took a data-driven approach to find the right creators from its database of 2,500. Based on Magic Spoon’s data, women were more likely to buy the brand’s cereal. So, Ubiquitous filtered female creators with at least 40% female followers. The result? A YouTube and TikTok campaign that generated over 10.8 million impressions with a cost per million of $2.30. Ubiquitous has been trusted by brands as big as Netflix and Amazon. Why? The agency has a plethora of services that cater to every brand’s needs and objectives. Advertising itself as Hinge (but for finding creators), Ubiquitous takes pride in finding the right match between its clients and the UGC creators best for their niche and industry. Currently, the agency only specializes in YouTube, Instagram, and TikTok. The UGC creatives take care of the content creation, while Ubiquitous handles the selection and management. For example, when Ubiquitous identified TikTok UGC creators for NightCapIt, a scrunchy brand, they got over 92 million views across the platform, which is a testament to the agency’s selection finesse. From strategy to execution, Ubiquitous is by the clients’ side at all times. Margaux Stickney, the acquisition marketing associate at J.Crew Factory, says, “All Ubiquitous representatives have been very friendly and demonstrate understanding of our business needs, and are prompt to respond to any questions or make us aware of any action items needed.” The Ubiquitous UGC campaign process begins with goal selection. Clients define their objectives to the agency. They also mention their preferred social channels and describe their target audience. The experts at Ubiquitous take it from there. They use the agency’s proprietary methods to create a menu of strategies for the success of your UGC content campaign. These experts also review and revise the strategies as needed. Ubiquitous process After launching the campaigns, Ubiquitous also monitors its performance and keeps its clients constantly updated. Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and... 10 - 50 Los Angeles, CA Best for: Medium Size Brands Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and... Notable clients: American Eagle Outfitters, Fashion Nova Location and global presence: Headquartered in Los Angeles, USA Year founded: 2023 Content specialization: Influencer-driven content Pricing: Minimum spend of $50,000 per project With a history rich in industry innovation and UGC marketing, MOMENTiQ has set benchmarks with billions of impressions and is the trusted partner of global brands that are household names today. Speaking of industry innovation, MOMENTiQ was the agency that brought TikTok Shop to the US market. ByteDance got the agency on board for its introduction of the social commerce platform in a bid to capture the US market. In fact, MOMENTiQ is the only US agency to be invited to the ByteDance headquarters. We all know how successful that campaign was, with TikTok Shop being a prominent name in the social commerce world today. In a recent study, 28% of TikTok users said they’ve found a brand through the TikTok Shop who they purchased something from. TikTok Shop users’ latest purchase Even more, TikTok now ranks fourth in terms of the platforms offering the best social commerce experience globally. The platform is even above X and Pinterest, which have had a much longer time to make an impact. MOMENTiQ is largely to be credited for this success. Source: statista.com TikTok isn’t the only company that has benefitted from MOMENTiQ’s expertise. The agency also assisted The Recording Academy in making the 2024 Grammy Awards a success. Thanks to MOMENTiQ’s efforts, the Grammy Awards reached its largest audience since 2020, with a peak viewership of 18.25 million at one point during the show. Forbes also reported, “The Grammy Awards easily dominated social media on Sunday with 62.6 billion potential impressions, according to NetBase, ranking as the #1 social entertainment event, to-date, of 2024.“ The success of this extent was partially due to MOMENTiQ’s influencer and UGC campaign for the company. MOMENTiQ worked with top US influencers to show the behind-the-scenes at the Grammys. Meanwhile, smaller UGC creators created content before the show to create a buzz around it, urging people to watch it on Paramount, the award show’s streaming partner platform. In the past few years, MOMENTiQ has offered its services to many large brands, including Clove, Mattel, NZXT, and American Express. The agency’s brand UGC post creation service is the most notable in this regard. MOMENTiQ’s strategists engage top-selling TikTok Shop creators to produce branded content at a massive scale. The brand can then use this content on its TikTok account or in paid Shop campaigns. Brand UGC post creation Other than TikTok, MOMENTiQ also curates UGC for YouTube. So brands that want a blend of YouTube and TikTok content should turn to the agency for its services. The agency doesn’t yet provide UGC solutions for other platforms. For brands that want to run affiliate programs, MOMENTiQ also provides organic affiliate outreach. The agency identifies potential affiliates, reaches out to them through its network, and manages the entire process from start to finish. MOMENTiQ’s creator network has a collective follower base of 700 million. Brands can run Live Selling campaigns with these creators to promote their products via live streams. Together with UGC content, these strategies can be complemented with paid Shop ad campaigns, which help amplify brand reach and engagement on TikTok. MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin... 10 - 50 Los Angeles Best for: Enterprises and Large Brands MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin... Notable clients: Uber, Dunkin’ Donuts, Nielsen Location and global presence: Headquartered in New York City with additional offices in San Francisco, Tel Aviv, and London Year founded: 2013 Content specialization: Video production, app store assets, and user-generated content Pricing: $150 – $199 per hour / Minimum spend of $20,000 per project Moburst is regarded as one of the best agencies for all your content needs and is trusted by well-known brands like Google, Reddit, and Samsung. They have an army of creators ready and eager to create relevant, user-generated content to be used on platforms like TikTok and Instagram. While these creators are skilled at applying creativity, they also keep in mind best practices to ensure that the content aligns with specific social media networks. This means that the content will also feel authentic to the platform. What’s more, they’re fast. In just under 10 days, you can expect to receive your new digital assets. Another key benefit of working with Moburst is that their team can help with repurposing. They’ll take the content created and turn it into various other digital assets like ads. Not only does it make it more cost-effective and help to generate better results, but it streamlines the whole creative process. Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. 50+ New York, Tel Aviv, San Fransisco, London Best for: Startup & Enterprise Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. Notable clients: Binance, Surfshark, Wargaming, Candivore Location and global presence: Headquarters in Zagreb, Croatia, worldwide presence Year founded: 2019 Content specialization: UGC production Pricing: Minimum spend of $10,000 per project Arch is a performance-driven UGC agency specializing in creating high-quality user-generated content (UGC) specifically for games and apps. Their in-house team produces creative assets tailored to meet your performance marketing goals. With an impressive track record working with top-tier clients like World of Warships, Match Masters, and MyHeritage, their focus on delivering results is evident. What sets Arch apart is their process. From initial brainstorming to final delivery, they work closely with you, acting as an extension of your team. Their approach includes developing three different versions per creative concept, each with multiple hooks for testing, ensuring that you have plenty of variations to optimize for CPI and ROAS. In one successful collaboration with SuperPlay, the publisher behind Dice Dreams, the idea was to drive user-generated content (UGC) and maximize game installs. The brand aimed to dominate mobile gaming charts across Europe, the US, and Australia. SuperPlay turned to Arch to create a creative influencer strategy that would boost engagement and install numbers on multiple platforms. Arch’s strategy focused on leveraging over 500 influencers across seven platforms, including YouTube, Instagram, TikTok, and Discord. Their unique approach centered around “perfect fits,” creators with the ideal audience and charisma to effectively promote Dice Dreams. These influencers generated fresh and engaging UGC, providing valuable insights that were used to optimize ongoing campaigns. Arch’s creative, out-of-the-box strategies allowed them to unlock new opportunities, refining the brand’s influencer marketing for even better results. With more than 1,500 activations across 15 countries, Arch helped Dice Dreams soar to the top of the App Store and Play Store charts. The success of the campaign led to SuperPlay entrusting Arch with a second game title, Domino Dreams, in November 2023. Their clients rave about their professionalism and effectiveness. For example, Ran Ben Shimon from SuperPlay praised their ability to meet performance goals, while Eylül Derviş of Masomo appreciated the measurable impact Arch had on their campaigns, noting a significant difference in key performance indicators like CPI and ROAS. Arch operates across multiple European markets, including the UK, Germany, France, and more, offering a seamless experience no matter where you’re based. If you’re looking for a team that understands the gaming and app space and can deliver impactful UGC content, Arch is a solid choice. Their commitment to testing, scaling, and learning from the data ensures you’re always refining your campaigns for better results. This makes Arch more than just a content creator — they’re an integrated partner in your growth strategy. ARCH. is an influencer agency specialised in influencer performance marketing — bringing tangible results for games, apps, and ecommerce clients. 10 - 50 Zagreb, Croatia Best for: ARCH. is an influencer agency specialised in influencer performance marketing — bringing tangible results for games, apps, and ecommerce clients. Notable clients: Dell, Audi, NIVEA Location and global presence: Offices in London, England and New York City, USA Year founded: 2015 Content specialization: Video production and influencer-driven content Pricing: Minimum spend of $50,000 per project Goat is a highly specialized agency providing customized UGC services, catering to social media, paid media, digital platforms and beyond. Distinguished for their strategic, end-to-end content production, they deliver compelling stories and powerful video content for worldwide brands and media agencies. Their portfolio includes a remarkable collection of their own branded content, including 400 consecutive daily vlogs and a series of original Goat documentaries. Goat’s global campaigns are testimony to their innovative approach. One example is the work they executed for Beefeater Pink Gin, a brand under Pernod Ricard. Focusing on achieving cultural relevance, the campaign revolved around the millennial-magnet movie ‘Mean Girls’, launching the hashtag #OnWednesdaysWeDrinkPink. This innovative strategy leveraged local influencers for content creation with a ‘pink focus’, posting only on Wednesdays. The campaign garnered incredible response on social platforms, sparking a surge in UGC. This innovative approach led to a staggering 1500% increase in organic UGC month on month, a testament to Goat’s effectiveness. Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ... 50+ London, New York, Singapore Best for: Medium and Large Brands Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ... Notable clients: Lenox, Sweet Defeat, KIDZ BOP Location and global presence: New York, USA Year founded: 2013 Content specialization: Influencer-driven content Pricing: $150 – $199 per hour / Minimum spend of $100,000 per project The Shelf UGC agency is renowned for its innovative approach to influencer marketing, leveraging cutting-edge technology and creative strategies to forge genuine connections between brands and audiences. It is deeply rooted in data-driven methodologies, ensuring each campaign is strategically designed to achieve specified marketing goals. Utilizing natural language processing and machine learning, The Shelf identifies the most impactful influencers, concepts, and targeting methods to optimize the effectiveness of each influencer campaign. Quality control at The Shelf is fortified by a team of art directors, copywriters, and strategists, each committed to scrutinizing and enhancing influencer content. Influencers benefit from tailored feedback, ensuring that each campaign resonates with aesthetic and creative finesse. This approach to content assessment amplifies ROI and reinforces the connection between brands and their diverse audiences, ensuring that each piece of content is not just visually compelling but also strategically aligned to achieve marketing objectives. A case study that underscores The Shelf’s proficiency is the influencer marketing campaign executed for eos, a leading organic lip balm brand. The campaign’s multifaceted approach included several themes, influencer personas, and targeting requirements. A blend of DIY projects, gift creation, and fashion week integrations were deployed to appeal to a diverse audience base. The campaign enlisted 42 influencers resulting in a plethora of content, including blog posts, Instagram posts, Facebook posts, and Pins. Each content piece was meticulously crafted, showcasing eos in a creative light and amplifying brand affinity among different audience segments. The result — hundreds of posts that generated nearly 2 million engagements and about 20 times the number of impressions. The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb... 1 - 10 New York Best for: Medium and Small Size Brands The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb... Notable clients: Solvvy, Seagate, Promethium, Sumo Logic Location and global presence: Irvine, California Year founded: 2014 Content specialization: Short-form video content Pricing: Minimum spend of $5,000 per project Directive Consulting is a distinguished UGC agency excelling in creating impactful, short-form video content tailored for tech and SaaS companies. Their expertise in producing brand overview videos, product explainers, and testimonial video ads sets them apart, focusing on content that effectively communicates value and engages the audience. Directive’s approach is strategic and audience-focused, ensuring that their UGC services not only capture attention but also resonate deeply with a tech-savvy audience. This makes them an ideal partner for tech brands aiming to enhance their digital presence with meaningful user-generated content. What truly distinguishes Directive Consulting in the UGC landscape is their comprehensive understanding of the tech and SaaS sectors, enabling them to produce content that is not just visually appealing but strategically aligned with the brand’s goals. For Sumo Logic, Directive created a content strategy campaign that generated over 2 million impressions. The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B... 50+ Irvine, California Best for: Midmarket, Enterprise The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, Lifecycle Marketing, & Video. Directive’s proven Customer Generation methodology has generated +$1B... Notable clients: Lenovo, L’Oreal, Intel, Walmart Location and global presence: Headquartered in Scottsdale, Arizona Year founded: 2013 Content specialization: Influencer-driven user-generated content (UGC) Pricing: Custom pricing tailored to brand needs Find Your Influence (FYI) has established itself as a leading influencer marketing agency, particularly renowned for its ability to harness the power of user-generated content (UGC). Since its founding in 2013, FYI has been at the forefront of connecting brands with influencers who can create genuine, impactful content that resonates across platforms like TikTok, YouTube, and Instagram. FYI’s approach to UGC is rooted in authenticity and creativity. The agency excels in developing strategies that leverage the unique strengths of influencers to produce content that feels organic and true to the brand’s voice. One of their standout collaborations involved working with influencers to generate UGC that not only increased brand awareness but also significantly boosted engagement across multiple social media channels. The result was a vibrant campaign that felt natural and connected deeply with the target audience. What sets FYI apart is their ability to optimize and repurpose UGC across various digital formats, enhancing its reach and effectiveness. By transforming primary content into engaging ads or promotional materials, FYI ensures that every piece of content delivers maximum value, simplifying the creative process and amplifying results. Where authentic brand conversations meet GUARANTEED results. Run positive ROI influencer campaigns powered by the industry’s leading platform and experts. Join brands like
Zappos, Pfizer, Netflix, Wal-Mart, and Mattel, and discover why Pinterest n... 10 - 50 Scottsdale, AZ Best for: Medium and Large Businesses Where authentic brand conversations meet GUARANTEED results. Run positive ROI influencer campaigns powered by the industry’s leading platform and experts. Join brands like
Zappos, Pfizer, Netflix, Wal-Mart, and Mattel, and discover why Pinterest n... Notable clients: Urban Decay, MATCHESFASHION Location and global presence: Headquartered in Dallas, USA Year founded: 2011 Content specialization: Influencer-driven content Pricing: Minimum spend of $50,000 per project LTK has been around for more than a decade. During this time, they’ve successfully built a huge network of curated creators from all over the world and their brand marketers have partnered with creators in basically all lifestyle categories. From fashion to fitness influencers, they’ve worked with various industries and verticals and can help you connect with the right target audience via the most suitable platform. As they’ve been in business for over 10 years, they also have access to a wealth of data. This data comes in very useful when brands need to identify the right creator for their campaigns. Another standout feature is their advanced technology. They have an ecosystem of tools that make it much easier for content to be distributed and tracked across all channels. This means that you can look forward to mobile-first, searchable, and shoppable content, helping you to drive awareness and sales across mobile devices too. To give you a better idea of just how well their content converts into sales, they generate nearly $4 billion in annual trackable brand sales. Aside from sales, partnering with LTK can also be great for brand awareness and engagement. Just take this case study as proof. When a luxury designer joined forces with LTK creators, all it took was 13 creators to generate tens of thousands of clicks. One of the secrets of this campaign was that the creators were allowed to share products at their own discretion. This led to a more organic approach. LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community.
LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou... 50+ US, China, Brazil, Germany, France, Australia, UK Best for: Enterprises and Large brands LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community.
LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou... Notable clients: CyberGhost, Grover, Jodel Location and global presence: Headquartered in London, England Year founded: 2020 Content specialization: Influencer-driven content Pricing: Minimum spend of $20,000 per project House of Marketers is not just another TikTok talent management agency but a top UGC agency, bridging the gap between authentic marketing and your brand. At the core of their services lies the ability to empower your brand with authentic stories created by your customers and community members. What sets House of Marketers apart is their unparalleled approach to UGC campaigns. They recognize TikTok’s potential as a business platform and harness its innovative, audience-centric nature to drive success for their clients. Their ability to craft UGC amplifies the voices of your customers, establishing an authentic and engaging brand-customer connection. House of Marketers employs a comprehensive four-step approach to craft your UGC strategy, drawing from their extensive industry experience. Whether you seek TikTok influencer campaigns, influencer strategy development, or compelling TikTok ad content, they have you covered. Their unique blend of creativity, data-driven insights, and personalization ensures your UGC campaigns stand out and leave a lasting impact. In fact, they might just exceed your own targets and expectations like they’ve done for the Dragon City gaming mobile app. Dragon City decided to outsource their paid media and influencer marketing to House of Marketers’ TikTok influencer marketing experts. They had three main goals: boost engagement, improve general awareness, and drive more low-cost installs. As for numbers, their target was to achieve a CPM of between $4 and $5 using authentic UGC videos, but House of Marketers exceeded this target by more than 50%. House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab... 10 - 50 United Kingdom, United States, Germany, Spain, Brazil, Italy, France, Poland, Indonesia, Singapore Best for: Large brands and Creators House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab... Notable Clients: Microsoft, Warner Bros, Adidas, Honda, eBay Location and global presence: Headquartered in Houston, Texas Year Founded: 2011 Content Specialization: Influencer-driven content Pricing: Minimum spend of $50,000 per project HireInfluence’s adeptness in marrying beauty brands with effective influencer marketing is notable, particularly in an industry where 40% of marketing budgets are dedicated to such campaigns. Their nuanced understanding that influence is driven by authenticity rather than follower count alone is evidenced through diverse influencer collaborations, like those with Kornelia Ski and Emily. The agency’s strategic, goals-driven campaign executions are well-exemplified by the Joah Beauty and imPRESS campaigns, which boasted impressive engagement rates and clicks. Notably, their creative campaigns like #OREOShamROCKout combine engaging content with strategic calls-to-action, underscoring their ability to foster deep connections between consumers and brands. HireInfluence’s commitment to data-driven strategies is evident through detailed analytics, as seen in the success of the Ricola #VoicesThatThrive campaign. Their recognition as the 2022 Marketing Agency of the Year further cements their industry standing, while their full-service offerings and emphasis on long-term partnerships suggest a sustainable, relationship-focused approach. Overall, HireInfluence stands out as a top-tier agency with a track record of surpassing industry standards through innovation and strategic influencer partnerships. Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 2011 - managing successful campaigns for the likes of Microsoft, Oreo, Southwest Airlines, McDonalds, W... 1 - 10 Houston, Los Angeles, New York Best for: Large Companies Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 2011 - managing successful campaigns for the likes of Microsoft, Oreo, Southwest Airlines, McDonalds, W... Notable clients: Canon, Disney, Tencent Location and global presence: Headquartered in Toronto, Canada Year founded: 2014 Content specialization: Employee-generated content and influencer-driven content Pricing: Minimum spend of $50,000 per project Viral Nation is a social-first influencer marketing agency that specializes in creative content solutions. They have an award-winning group of storytellers, social experts, and creatives who can help you become (and remain) culturally relevant. As Viral Nation’s website puts it, it creates content that inspires action from creators that your target audience trusts. The agency also establishes its industry expertise by releasing insights and reports. Its excellent service is the reason Viral Nation got the 2022 Platinum award for the Best Social Campaign, and was also the winner of the Best Social Campaign for its strategy for the Meta Quest 2. Speaking of the campaign, Meta Quest engaged Viral Nation to create an awareness campaign for the VR version of its popular title, Resident Evil 4 (RE4). The agency used a blend of UGC creators and social media influencers across platforms to create content around Resident Evil’s characters, iconic moments, memes, and lore. Meta Quest case study With some paid media amplification and celebrity action added in, the game became one of the most talked-about titles of the year. The campaign generated 61.2 million impressions and 1.3 engagements. Another ambassador campaign that Viral Nation successfully ran was for Discover Boating, an online resource for recreational boating. During the pandemic, the company worked with Viral Nation to create a UGC campaign urging people to find water close to them and enjoy a day out. Strategic Approach: The #GetOnBoard campaign started by Viral Nation was supplemented with ambassador and influencer generated content. User-generated content was the driving force of the campaign’s success, as Americans from all walks of life were encouraged to get out on the water and share photos and videos with the hashtag. Other tactics included paid ads, a hype video, and social publishing across TikTok, Facebook, Instagram, and YouTube. Discover Boating case study results The campaign marked its success with 12.7 million impressions and 291k clicks. Viral Nation UGC and ambassador content services are available for businesses of all sizes and industries. The agency identifies creators to generate content for both organic and paid campaigns. Brands that want a UGC-based ad campaign can choose from the agency’s UGC-based ad services, which include audience targeting and campaign amplification. Viral Nation’s services are not limited to B2C brands.The agency also assists B2B brands in running UGC campaigns. For example, in a campaign with SurveyMonkey, Viral Nation partnered with B2B creators to create survey links using SurveyMonkey. These creators then shared these questionnaires with their followers, bringing spotlight to the brand’s offering. Similarly, Viral Nation offers talent merchandising ventures, which help creators co-develop creator-branded products. Small businesses can collaborate with UGC creators to create products that benefit from the brand’s expertise and the creator’s social media presence. Viral Nation also uses campaign accelerators to make the user-generated content stand out and be more visible. Some of these accelerators include paid media, content repurposing, and experiential events. Viral Nation takes an integrated approach, offering brands a complete view of their campaign performance through detailed analytics and actionable insights. With the CreatorOS™ platform, brands can track user-generated content (UGC) campaigns, evaluate their impact, and fine-tune strategies using real-time data. Additionally, Viral Nation Secure™ provides an advanced solution for identifying authentic UGC creators and safeguarding brand integrity. This proprietary tool enables clients to detect fraudulent creators and fake followers, ensuring partnerships that drive genuine engagement and measurable results. Together, these technologies empower brands to optimize their strategies and thrive in today’s competitive social media landscape. Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. 50+ Headquartered in Toronto, Canada Best for: Enterprises and Large brands Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Notable Clients: Samsung, Sony, Lilith Games, Wargames, Rovio Location and global presence: Headquartered in Dallas, Texas Year Founded: 2017 Content specialization: Influencer-driven content Pricing: Minimum spend of $10,000 per project Cloutboost distinguishes itself in the user-generated content (UGC) marketing space by expertly matching influencers with gaming brands and creating authentic and engaging campaigns that resonate with gamers across various platforms. Specializing in the gaming sector, Cloutboost leverages a sophisticated blend of data analysis and industry acumen to partner brands with influencers whose content aligns seamlessly with their channel’s ethos, ensuring maximum impact and campaign success. What sets Cloutboost apart is its deep focus on gaming platforms, from PC and console to mobile gaming. Understanding the unique dynamics of each platform, Cloutboost curates influencer partnerships across YouTube, Twitch, TikTok, Instagram, and Facebook, tapping into the vast potential of UGC to drive visibility and user engagement for gaming brands. Their approach to UGC is underscored by a commitment to scalability and precision. Whether partnering with YouTube influencers to leverage the platform’s vast gaming content viewership or aligning with Twitch streamers for live engagement, Cloutboost ensures each campaign is strategically positioned for success. Noteworthy is Cloutboost’s ability to navigate the intricacies of influencer geolocation marketing, working with gaming influencers around the globe to implement strategies that achieve both broad and targeted impact. This global yet targeted approach enables brands to reach diverse audiences with content that’s not just seen but deeply resonated with. Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie... 10 - 50 Dallas, San Francisco Best for: Medium-sized Companies Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie... Notable Clients: Athena Club, Warner Bros, Santander Becas, Babbel, Lord of the Rings Location and global presence: Headquartered in West Hollywood, California Year founded: 2017 Content specialization: Influencer-driven content Pricing: Minimum spend of $1,000 per project Clicks Talent UGC agency brings a fresh and effective approach to influencer marketing. With seven years of experience and a global network of 5,000 influencers, they’ve shown they can create meaningful connections between brands and influencers. Their reach, particularly on platforms like TikTok and Instagram, with 1.8 billion and 3 million, respectively, showcases their ability to extend brands significantly. What really stands out about Clicks Talent is how their campaigns translate into real-world success. For example, their Amazon Music campaign utilized 22 influencers to generate a mix of 90 videos across various platforms. This approach not only reached 21 million people but also achieved 2.6 million views, demonstrating their strategy’s impact on audience engagement. Clients like Megan Feathers of True Classic highlight the agency’s strong communication and efficient process, resulting with project success. This kind of feedback, paired with the tangible outcomes seen in their case studies, illustrates Clicks Talent’s ability to navigate the influencer marketing space effectively. Clicks Talent was established over 7 years ago during the days of Musical.ly as an agency to get Musical.ly creators paid. We then pivoted to TikTok the day the app came online and are the first ever agency to offer TikTok Influencer marketing servic... 10 - 50 USA, Netherlands, Brazil, Russia, UK, Israel Best for: Small Business Clicks Talent was established over 7 years ago during the days of Musical.ly as an agency to get Musical.ly creators paid. We then pivoted to TikTok the day the app came online and are the first ever agency to offer TikTok Influencer marketing servic... Notable clients: Hopper, Bumble, NielsenIQ Location and global presence: inBeat Agency has multiple locations across the globe that include offices in New York City, Miami, and Los Angeles in the USA, Montreal and Toronto in Canada, and Paris in France Year founded: 2018 Content specialization: Influencer-driven content and user-generated content Pricing: $100 – $149 per hour / Minimum spend of $50,000 per project inBeat Agency is trusted by hundreds of brands that include names such as New Balance and Disney. If you’re interested in leveraging high-quality UGC, they’re one of the best agencies to partner with as they work with the top 1% of social media creators. Not only will you be able to access an impressive network of creators, but they also simplify the whole process. They’ll look at what your rivals are doing and use that info to craft a creative brief and strategy that will help you to achieve your long-term marketing goals. Their team will also help you to select the most suitable creators, but you’ll ultimately have the final say on who gets to help you. Each digital asset that was created will belong to you. In other words, you’re free to repurpose it as you please. Brands like Hopper and Prose have turned to inBeat Agency for UGC that they can use for their ads. The result — a steady stream of ongoing, high-performing creatives. inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets.
We offer a fully managed service to help you work with creators that have a track record fo... 10 - 50 Montreal, New York, Los Angeles, Toronto, Miami, Singapore, London, Paris Best for: Enterprises and Large brands inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets.
We offer a fully managed service to help you work with creators that have a track record fo... Notable clients: Bang & Olufsen, Pluto Pillow, Vivoo Location and global presence: Adelaide, Australia Year founded: 2020 Content specialization: Video production and user-generated content Pricing: Minimum spend of $10,000 per project eCommerce brands, specifically those using Shopify, can check out Crafted. They help online brands to grow by leveraging user-generated video ads. You can leave all the work to them as their team will be able to help you with pre-production, production, and post-production. They’ve already created more than 1,500 videos for over 80 eCommerce brands. Using their trademarked “Lift Off UGC Formula”, they help their clients to improve their return on advertising spend (ROAS) in just three steps. First, they’ll learn more about your brand in order to be able to find the most relevant creators and create an authentic script. They will then turn their attention to ensuring the creators have everything they need to create the video and edit it once it’s done. Though, they don’t stop here. The third and final step is to scale these efforts and repeat. They’ll analyze the performance of your video content on a monthly basis and optimize it where needed. However, there’s one catch. According to their business website, they’re currently not taking on any new clients due to high demand. If you’re interested, you can register your interest by completing an online form on their site and they’ll add you to their waiting list. Also, keep in mind that unlike some of the other agencies that focus on other related services too, Crafted focuses solely on UGC video. While there’s a waiting list, you won’t have to wait too long before you see results. For example, when they partnered with LARQ, their content generated a decent ROAS within three weeks of getting started, while for Pegs for Life their UGC video ads boosted their sales by 30% in the first month. Notable clients: Perth Zoo, Destination Perth, Tiller Rides Location and global presence: Perth, Australia Year founded: 2007 Content specialization: Video animation and user-generated content Pricing: $150 – $199 per hour / Minimum spend of $5,000 per project Another Australian-based agency that you can check out is Glide. While they prefer to keep things local, they’ve worked with clients across various industries including hospitality, electronics, and entertainment. Included in their list of digital marketing services is UGC. One of the benefits of partnering with them is that they’re also willing to work with existing video footage. So, there’s no need to start from scratch with them. They offer a Reels package for repurposing video content into vertical videos. What’s more, if you’re already blessed to have content creators on your team, they will also offer you pointers so that you can get the best ad performance moving forward. They know how to use content to create consistent themes across multiple channels. This was the case when they partnered with Black Swan State Theatre in Western Australia. They generated a digital marketing return of a massive 730%, helping the theater industry to glide back and become one of the main acts again after the pandemic. Notable clients: Rolls-Royce Motor Cars Brisbane, Little Rum Runner Location and global presence: Brisbane, Australia Year founded: 2016 Content specialization: Video campaigns and user-generated content Pricing: Undisclosed Lastnight Media is another full-service UGC agency that’s based in Australia. Located in Queensland, they combine the perfect mix of strategy and creativity to help brands of any size to improve their visual identity and craft powerful video marketing campaigns. They’ll first create a strategy by researching trends and concepts that will help your brand to reach new heights. Armed with a unique roadmap, they’ll turn their attention to casting. Currently, they have a network of over 400 TikTok creators. During the video creation phase, they’ll also take care of creating the brief, filming, and editing. Then, to help you scale your success further, they’ll crunch the data to identify patterns of high performance and create new ads based on this info. If you prefer to manage your own social accounts and paid ads, they also offer their UGC content creation service as a standalone package. Also, while UGC on TikTok is extremely effective, they can create variations of the video for platforms like Instagram, Pinterest, YouTube, Facebook, and LinkedIn too. Plus, you’ll also retain ownership of all the video ads. Notable clients: Perth Zoo, Destination Perth, Tiller Rides Location and global presence: Tampa, USA Year founded: 2021 Content specialization: Video production and user-generated content Pricing: Undisclosed Lauren Labeled was founded by – you guessed it – Lauren (and Lauren). These two digital marketers saw a huge change in consumer demands, yet at the time there were not enough affordable solutions that brands could use to create the authentic content that their target audiences craved. Hence, Lauren Labeled was born in sunny Tampa, Florida. Using a simple, but effective, three-step process, they help eCommerce and DTC brands to create and launch UGC campaigns across various social media channels. From selecting suitable creators to market research to video production, their team can take care of everything and deliver your first round of videos in about three weeks. While they’re happy to work with all types of brands, their ideal clients spend about $50,000 per month on ads. So, if you need only a couple of videos or you’re new to the scene and looking to start from scratch, they’re not the best match. They also prefer a commitment of at least three months. They might prefer a 3-month commitment, but that doesn’t mean that you’ll have to wait months before you start to see any results. In just four months, they managed to grow the TikTok account of Mandala Scrubs by 12,800. What’s more, in only five months, they helped them to generate $2.7 million via TikTok. Notable clients: Undisclosed Location and global presence: California, USA and Bath, England Year founded: 2017 Content specialization: User-generated content and employee-generated content Pricing: Undisclosed Boasting more than 60 years of digital experience, UGC Agency describes themselves as a tech-based agency that has a group of passionate tech enthusiasts joined by their shared love for user-generated content. And, their list of unique services is proof of that passion. They offer various UGC-related services. Thanks to their API, CSS, and PHP skills, they can create bespoke UGC solutions for landing pages and websites. They can also integrate real-time experiences shared by users about your brand into mobile. If you simply need some insight or help with including UGC into your own marketing strategy, their team will also be happy to identify the most suitable channels and evaluate your tech stack to offer suggestions for how you can optimize your community content. Alternatively, they’ll also be more than happy to train your employees so that they can leverage UGC effectively. Notable clients: Wandering Bear Coffee, The Essence Vault, Outer Location and global presence: Las Vegas, USA Year founded: 2019 Content specialization: User-generated content Pricing: Undisclosed If your target audience is mostly women, you can check out The Social Savannah. They’re a leading TikTok ad creative agency that works mostly with female-focused eCommerce brands like DRMTLGY, The Essence Vault, and Doe Lashes. As their team is quite small (you’ll be working with Savannah and her close-knit group of content creators), you can look forward to a boutique agency experience. All you basically need to do is provide them with your product and some guidelines and they’ll take everything from there. What’s more, they’ll also conduct weekly testing by trying out different styles on each platform to figure out which type of content your target audience enjoys more. They, for example, helped The Essence Vault to double their ROAS on both TikTok as well as Snapchat in just eight weeks. They did this by filming a variety of UGC videos and repurposed content created by influencers. Thanks to their help, TikTok has become The Essence Vault’s number one revenue source. Notable clients: Hero, Minted, ThirdLove Location and global presence: Los Angeles, USA Year founded: 2017 Content specialization: User-generated content and influencer-driven content Pricing: Undisclosed Established over five years ago and independently run since then, Palm is a women-owned agency that runs end-to-end UGC and micro-influencer campaigns. Their network of micro influencers and content creators can help you to create UGC for various purposes including organic social, ads, and Instagram campaigns. From contracts to individual payouts and everything in between, as a full-service agency they can help you to streamline the whole process. Alternatively, if you like a more hands-on approach, you can post your job opportunity on their board and take it from there on your own. Notable clients: Candy Crush, Buddy Punch, N26 Location and global presence: Montreal, Canada Year founded: 2021 Content specialization: User-generated content Pricing: Packages start at $1,200 UGC SHOP describes themselves as a one-stop shop that can take care of D2C brands’ UGC content needs. They’re on a mission to source authentic customer reviews and high-quality videos and images from real content creators to help drive sales. From casting creators to creating the actual digital assets and ads, they’ll take care of all the hard work. Unlike an agency like Lauren Labeled that requires a three-month commitment, UGC SHOP requires a minimum commitment of only two months. Notable clients: Helen Steele, Inside Nutrition, Solvar Location and global presence: Dublin, Ireland Year founded: 2019 Content specialization: User-generated content Pricing: Minimum spend of $1,000 per project Stacks Creative helps eCommerce brands grow by combining creativity and high-performance marketing campaigns. They specifically work with Irish content creators, making them a great choice if you want to tap into this market. From sourcing appropriate creators to editing and everything in between, they simplify the process of acquiring authentic user content. Clients have praised them for their responsive approach and extensive industry knowledge, especially with regard to understanding target audiences. As for results, they’ve helped their clients to achieve a ROAS that’s well above the average rate for most industries. Notable clients: Salomon, Mentos, NBA Location and global presence: Headquartered in Montreal, Canada with additional offices in Toronto, Rio de Janeiro, and Paris Year founded: 2017 Content specialization: Video production, user-generated content and influencer-driven content Pricing: $100 – $149 per hour / Minimum spend of $25,000 per project Clark Influence’s team is made up of strategists, project managers, creatives, and social media experts. They use a step-by-step process that starts with briefing and ends with analysis. By leveraging the authenticity of consumers with their clients’ credibility, they deliver high-quality, high-performing digital assets for Instagram and TikTok. While they mainly focus on these two platforms, all the other platforms are available on request. During the 5+ years that they’ve been in business, they’ve already helped hundreds of clients to highlight their offering. For example, when the Fruitz dating app wanted to reach more Canadian Gen Zers, Clark Influence crafted a UGC campaign for TikTok. Eight creators were chosen to create videos. Aside from incorporating the latest TikTok trends, they also made sure to create the videos in English as well as French, the two main languages of the target market. Notable clients: Skin Physics, Ferrero Rocher, iRobot Location and global presence: Melbourne, Australia Year founded: 2012 Content specialization: User-generated content and influencer-driven content Pricing: Undisclosed Lifestyle and beauty brands can check out Theory Crew, an independent PR and digital marketing agency. They’ve been in business for over a decade during which they’ve built a solid network of thousands of creators and worked with some of Australia’s largest brands. Clients have praised them for their results-driven approach, communication skills, and dedication. For example, when Theory Crew was approached to create a Black Friday campaign for StrangeLove, they created 78 pieces of content. The result — a ROAS of 4.3, well above the industry benchmark, and a cumulative reach of 2 million. Notable clients: Premier Inn, easyJet holidays, 19 Crimes Location and global presence: Bath, England Year founded: 2018 Content specialization: Video production and influencer-driven content Pricing: Minimum spend of $1,000 per project The Social Shepherd is an independent, award-winning, social-first agency which has recently been named the Best Large Social Media agency by UK Social Media Awards. Their team of over 60 marketers can help with everything from strategy to content. What makes them such a great choice for user-generated content is that their content pieces are platform-specific. They have partnerships with the main social platforms, giving them insight into the nuances of each platform. Their team also knows how to strike the right balance between performance and aesthetics, with a strong focus on video. To help create an authentic connection between their clients and their target audiences, they take an unfiltered approach. This is what they’ve done for Bio-Oil. Using a video-first and Instagram-first approach, they delivered various types of content. Influencers were also given creative freedom which made it easier for Bio-Oil’s product to get incorporated seamlessly. The result — nearly 10 million users were reached. Notable clients: Garnier, ZARA, TAG Heuer Location and global presence: Lisbon, Portugal Year founded: 2021 Content specialization: Video production and user-generated content Pricing: Undisclosed Growing DTC eCommerce brands can check out Viral Vertical. Their agency creates psychology-focused UGC ads for social networks. Their creative process starts with a discovery call and, if you’re hiring their expertise for a small project, you can expect ads in seven days. While they’ve only been in business for a couple of years, they’ve already completed hundreds of projects for over 120 brands. As for results, they’ve generated a ROAS of over 5 for some of their clients and on Google alone they’ve received dozens of five-star reviews.
Top
ugc agencies
2024
1. Fresh Content Society
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Fresh Content Society
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Minimum Campaign Size:
$10.000+
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Social Media ManagementCommunity ManagementContent ProductionStrategyPaid MediaInfluencer ManagementCampaign ManagementReporting
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Fresh Content Society
2. NeoReach
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$50.000+
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BlogDiscordFacebookGoogleInstagramLinkedInPinterestRedditSnapchatTelegramTikTokTwitchTwitter (X)YouTube
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$50.000+
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3. The Influencer Marketing Factory
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The Influencer Marketing Factory
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$20.000+
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4. Ubiquitous
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$20.000+
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Influencer marketing for TikTok, Youtube, and InstagramFull-service campaign designContent creation for Tiktok, Youtube and Instagram
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$20.000+
Ubiquitous
5. MOMENTiQ
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$50.000+
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MOMENTiQ
6. Moburst
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Moburst
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Minimum Campaign Size:
$20.000+
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BlogFacebookGoogleInstagramLinkedInPinterestSnapchatTikTokTwitchTwitter (X)YouTube
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Influencer MarketingUser Generated ContentSocial Media MarketingSocial Media ManagementDigital MarketingTalent ManagementFull Service Production
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$20.000+
Moburst
7. ARCH.
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FacebookInstagramTelegramTikTokTwitchTwitter (X)YouTube
Services
Influencer MarketingUGC production
Minimum Campaign Size:
$10.000+
ARCH.
8. The Goat Agency
Other key services include:
The Goat Agency
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
FacebookInstagramLinkedInPinterestRedditSnapchatTikTokTwitchTwitter (X)YouTubeYouTube Advertising
Services
Influencer MarketingSocial Media StrategyPaid SocialContent ProductionSocial Media ManagementCommunity Management
Minimum Campaign Size:
$50.000+
The Goat Agency
9. The Shelf
Other key services include:
The Shelf
Company
Channels
Services
Company
Minimum Campaign Size:
$100.000+
Channels
BlogDiscordFacebookInstagramLinkedInPinterestTikTokTwitchTwitter (X)YouTube
Services
Influencer MarketingSocial Media MarketingMarketing StrategyBranding
Minimum Campaign Size:
$100.000+
The Shelf
10. Directive Consulting
Other key services include:
Directive Consulting
Company
Channels
Services
Company
Minimum Campaign Size:
$5.000+
Channels
BlogFacebookGoogleGoogle AdsInstagramLinkedInPinterestPodcastQuoraRedditSnapchatSpotifyTikTokTwitter (X)WhatsAppYouTubeYouTube Advertising
Services
PPC ManagementContent & SEOLifecycle Marketing (Revenue Operations)CreativePerformance MarketingGTM StrategyVideo ProductionSEM (Search Engine Marketing)B2B SaaS MarketingPaid SocialCustomer GenerationLinkedIn AdvertisingGoogle Ads ManagementMicrosoft Ads ManagementPaid Media Integrated Strategy
Minimum Campaign Size:
$5.000+
Directive Consulting
11. Find Your Influence
Other key services include:
Find Your Influence
Company
Channels
Services
Company
Minimum Campaign Size:
$20.000+
Channels
FacebookInstagramPinterestTikTokTwitter (X)YouTube
Services
Paid MediaAgency PlatformInfluencer SurveysInfluencer MarketingCampaign ReportingIndustry ComplianceSelf-Service PlatformFull Service ProductionUser Generated ContentEnd-to-end Campaign Management
Minimum Campaign Size:
$20.000+
Find Your Influence
12. LTK (formerly rewardStyle and LIKEtoKNOW.it)
Other key services include:
LTK (formerly rewardStyle and LIKEtoKNOW.it)
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
BlogFacebookInstagramLTK AppPinterestTikTokTwitter (X)YouTube
Services
Influencer MarketingCreator ContentSocial Media MarketingFull Service Creator Campaign ExecutionTalent ManagementCampaign ReportingBrand ConsultingInfluence Benchmarking
Minimum Campaign Size:
$50.000+
LTK (formerly rewardStyle and LIKEtoKNOW.it)
13. House of Marketers
Other key services include:
House of Marketers
Company
Channels
Services
Company
Minimum Campaign Size:
$20.000+
Channels
InstagramTikTokTwitchTwitter (X)YouTube
Services
Influencer Marketing CampaignsInfluencer Marketing StrategyPaid Media Advertising (incl. TikTok Ads)TikTok Ad ContentTikTok Business Profile Content CreationTikTok Business Community Growth and Engagement
Minimum Campaign Size:
$20.000+
House of Marketers
14. HireInfluence
Other key services include:
HireInfluence
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
BlogFacebookInstagramLinkedInPinterestSnapchatTikTokTwitchTwitter (X)YouTube
Services
Influencer MarketingUGC MarketingAdvertisingSocial Media MarketingSocial Experiential MarketingPerformance MarketingSocial Media ManagementDigital MarketingFull Service ProductionEvent MarketingMulti-channel MarketingAudio StrategiesWebAR StrategiesMeasurement and Data AnalyticsBrand Safety Analysis
Minimum Campaign Size:
$50.000+
HireInfluence
15. Viral Nation
Key Services
Viral Nation
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
BlogDiscordFacebookGoogleInstagramLinkedInPinterestRedditSnapchatTikTokTwitchTwitter (X)YouTubeYouTube Advertising
Services
Influencer MarketingBespoke Content StrategyContract And Payment SupportProduction And Content ManagementBrand Deals And PartnershipsAccount ManagementIP DiversificationOTT And LicencingContent SyndicationPlatform DiversificationPodcastingOriginal ProgrammingMerchandising VentureSocial First Community ManagementSocial ExperientialSocial Content ProductionPaid Performance MarketingBrand Reputation ManagementBusiness IntelligenceSocial Media Marketing
Minimum Campaign Size:
$50.000+
Viral Nation
16. Cloutboost
Other key services include:
Cloutboost
Company
Channels
Services
Company
Minimum Campaign Size:
$10.000+
Channels
FacebookInstagramTikTokTwitchYouTube
Services
Influencer MarketingUA LicensingMeasurement and Data AnalyticsPaid MediaPublic RelationsContent RepurposingSocial Media Marketing
Minimum Campaign Size:
$10.000+
Cloutboost
17. Clicks Talent
Other key services include:
Clicks Talent
Company
Channels
Services
Company
Minimum Campaign Size:
$1.000+
Channels
FacebookInstagramTikTokTwitchTwitter (X)YouTube
Services
UGCTikToK AdsTikTok Page ManagementCustom Jingle CampaignCPM Guaranteed View CampaignStandard Influencer MarketingSocial Media Account PurchasesSocial media App Marketing / Content CreationMusic Contest with thousands of influencers
Minimum Campaign Size:
$1.000+
Clicks Talent
18. inBeat Agency
Other key services include:
inBeat Agency
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
AppLovinFacebookGoogle AdsInstagramSnapchatTikTokYouTubeYouTube Advertising
Services
Influencer MarketingUser-Generated ContentTikTok AdvertisingTikTok MarketingFacebook AdvertisingSnapchat Advertising
Minimum Campaign Size:
$50.000+
inBeat Agency
19. Crafted
Other key services include:
20. Glide Agency
Other key services include:
21. Lastnight Media
Other key services include:
22. Lauren Labeled
Other key services include:
23. UGC Agency (UGC|A)
Other key services include:
24. The Social Savannah
Other key services include:
25. Palm
Other key services include:
26. UGC SHOP
Other key services include:
27. Stacks Creative
Other key services include:
28. Clark Influence
Other key services include:
29. Theory Crew
Other key services include:
30. The Social Shepherd
Other key services include:
31. Viral Vertical
Other key services include:
Conclusion
UGC has become an effective way to drive customer engagement and create a deeper brand relationship. However, it's important to have a reliable UGC agency by your side to maximize the benefits of this strategy.
The guide covered our selection of the best UGC agencies that operate in a range of niches. The agencies were selected after a thorough review of their services and case studies. We also reviewed the innovative technologies and platforms that these agencies use to source, curate, display, protect, and monitor user-generated content.
While some of these agencies follow a per-UGC piece pricing model, others operate on a subscription basis. It's up to you to determine which model is right for your campaigns.
More importantly, we have mentioned some notable campaigns from each of these agencies to help you see how they fare in terms of creativity and impact. Besides their general impact, we also discussed campaign performances with respect to the impressions, revenue, engagements, and conversions they generated.
The reviews will give you an in-depth look into the abilities and achievements of these agencies, allowing you to pick one that seems suitable for your brand.
Frequently Asked Questions
What are some helpful resources to make the most out of UGC?
We have created several guides on the rise, benefits, and implementation of UGC. Here are some helpful ones.
Which are the best UGC agencies for content marketing?
Here’s a comparison of the best UGC agencies based on our analysis and research:
|
Agency |
Services |
Platforms Supported |
Pricing |
|
Fresh Content Society |
Social media audits, creative strategy and production, community management, analytics, UGC content | Facebook, Instagram, LinkedIn, Pinterest, TikTok, X, YouTube |
$150 – $199 per hour / Minimum spend of $5,000 per project |
|
Viral Nation |
Influencer marketing, social content studio, community management, performance marketing, social media marketing, UGC content | Facebook, Instagram, LinkedIn, Pinterest, TikTok, X, YouTube, Reddit, Google |
Minimum spend of $50,000 per project |
|
MOMENTiQ |
Influencer marketing, UGC content | TikTok, YouTube |
Minimum spend of $50,000 per project |
|
NeoReach |
Influencer sourcing, content licensing, product shipping, fraud detection, detailed reporting, UGC content | Facebook, Instagram, LinkedIn, Pinterest, TikTok, X, YouTube, Reddit, Google, Snapchat, Telegram |
Minimum spend of $50,000 per project |
|
Ubiquitous |
Influencer marketing, full-service campaign design, content creation, UGC content | Instagram, TikTok, YouTube |
Minimum spend of $20,000 per project |
|
Influencer Marketing Factory |
Influencer marketing, social media marketing, digital marketing, UGC content | Facebook, Instagram, TikTok, Twitch, X, YouTube |
Minimum spend of $20,000 per project |
|
Directive Consulting |
PPC management, content marketing, SEO, performance marketing, SEM, video production, lifecycle marketing | Facebook, Instagram, LinkedIn, Pinterest, TikTok, X, YouTube, Reddit, Google, Snapchat, Telegram, Quora, podcasts |
Minimum spend of $5,000 per project |
Which is the best UGC agency for my business?
If you’re looking for the best UGC agency to meet your company’s needs, you’ll have to consider your requirements. Here’s a comparison of some of the top UGC agencies to inform your decision.
|
Agency |
Best For | Content Specialization | Minimum Campaign Size |
Notable Clients |
|
Fresh Content Society |
Midsize to enterprise businesses | Influencer-driven content | $10,000+ |
National Geographic, KFC |
|
Viral Nation |
Enterprises and large brands | Employee-generated content and influencer-driven content | $50,000+ |
Canon, Disney, Tencent |
|
MOMENTiQ |
Enterprises and large brands | Influencer-driven content | $50,000+ |
American Eagle Outfitters, Fashion Nova |
|
NeoReach |
Large companies | Influencer-driven content | $50,000+ |
Airbnb, Walmart, Amazon |
|
Ubiquitous |
Medium-sized businesses | Influencer-driven content | $20,000+ |
Netflix, J. Crew, Amazon, Spotify, Target, Lyft |
|
Influencer Marketing Factory |
Enterprises and large brands | User-generated content and influencer-driven content | $20,000+ |
Sony Music, Pentel, Warner Music Group |
|
Directive Consulting |
Medium-sized businesses and enterprises | Short-form video content | $5,000+ |
Solvvy, Seagate, Promethium, Sumo Logic |
What does a UGC agency do?
A UGC agency gathers and curates user-generated content for brands. These agencies also find nano-influencers, manage UGC campaigns, create content, provide analytics, and tackle compliance challenges.
How much does a UGC agency cost?
The cost of a UGC agency can vary depending on several factors, such as the size and scope of the project, the level of involvement required from the agency, and the specific services offered by the agency. As per our list, agencies can cost anywhere from $150 per hour to upwards of $50,000 per project.
How do UGC agencies source content?
UGC agencies source content by engaging with a brand's existing customer base, running campaigns that encourage content creation, collaborating with influencers, or using platforms that aggregate UGC from various social media channels.
How do you choose a UGC agency?
To select a UGC agency, look at their experience, supported platforms, portfolio, client testimonials, and approach to curating UGC. It also helps if the agency already operates in your industry or has worked with similar brands in the past.
Do UGC agencies manage legal and copyright issues?
Most reputable UGC agencies manage the legal side of things so that all you have to do is post the content without worrying about compliance. They also obtain the rights and permissions for content use.
What type of content can UGC agencies produce?
UGC agencies can produce various types of content, including photos, videos, social media posts, reviews, blog posts, etc. You just have to let them know what type of content you need.
How do UGC agencies measure success?
UGC agencies use several metrics and tools to measure the success of UGC campaigns. The reach and engagement of UGC posts and improvements in brand sentiment are some common indicators of success. They share performance analytics with clients through detailed reports and periodic updates.
