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Top 28 UGC Agencies for Authentic Content
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WHY TRUST INFLUENCER MARKETING HUB?
Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Ubiquitous, The Shelf, and Clicks Talent undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
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Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Ubiquitous, The Shelf, and Clicks Talent:
Strategic Analysis of Agency Capabilities: We start by examining each Influencer Marketing agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Influencer Marketing that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Influencer Marketing campaigns.
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As audiences grow weary of polished ads, the demand for real, relatable storytelling has never been higher.
Brands now ask: How can we scale authenticity without losing control of the message? User-generated content (UGC) has become the answer, bridging the gap between influencer reach and genuine consumer trust.
In 2025, UGC has become a performance channel in its own right, powering ad creative, product launches, and social commerce.
The best UGC agencies don’t just connect brands with creators; they systemize production, optimize for ROAS, and repurpose authentic content across paid and organic channels.
From TikTok-native storytelling to mobile-first ad pipelines, these partners redefine what creator marketing looks like at scale. Whether you’re a startup testing your first UGC brief or an enterprise seeking performance-grade storytelling, these 28 agencies represent the future of creative collaboration.
Best UGC Agencies: Reviewed & Rated
Since it can be overwhelming and time-consuming to keep track of all the UGC made for your business, it’s important to look for agencies dedicated to curating the right UGC mix for your brand. UGC agencies help curate, manage, promote, and optimize UGC on behalf of brands. They work closely with UGC creators and brand advocates to create authentic content for their clients.
What is UGC (User Generated Content)?
UGC is any content created by consumers and shared on social media platforms or websites. It can include images, videos, reviews, testimonials, etc. For example, someone posting a picture in a new dress they bought from your apparel brand is considered UGC.
Since they handle everything from creating the contract to managing the distribution, UGC agencies can save brands a lot of time and effort when it comes to UGC marketing. Below, we review the top UGC agencies that are masters at collecting authentic content from their clients.
Notable Clients: Netflix, J. Crew, Amazon, Spotify, Target, Lyft Location and global presence: Headquartered in Los Angeles, USA Year Founded: 2021 Content Specialization: Influencer-driven content Pricing: Minimum spend of $20,000 per project Ubiquitous Influencer Marketing helps brands use UGC to amplify their digital presence. The agency promises to make your brand a household name by identifying social media personalities to get the word out about your product. The following video explains how Ubiquitous simplifies influencer campaigns across key platforms like TikTok, Instagram, and YouTube. With this mission, Ubiquitous has generated over 1.4 billion impressions and created more than 47.5k unique content pieces. For example, the agency assisted Hers, a women’s healthcare telemedicine company, in creating a successful TikTok campaign with over 5 million impressions. Strategic Approach: Ubiquitous realized that the right way to target the brand’s audience was to find people who were already talking about the issues Hers resolved. So, Ubiquitous found Gen Z female UGC creators for the company. These creators recounted their journeys as young women taking control of their health, resulting in 11,000 new users in just a month. Hers creator selection Besides the low-key nature of the videos, the innovative design of the product also helped this campaign. Hers products have an eye-catching design and feature the airless pump packaging that the high-end brand Drunk Elephant made mainstream. Since UGC videos show all these little details that take a product’s status from ‘’want’’ to ‘’need’’ for the viewer, they tend to do wonders for brands. Another company that Ubiquitous helped in creating an impression on their TikTok audience is Magic Spoon. The cereal company wanted to promote its product to a younger audience, and Ubiquitous realized, what better platform than TikTok to reach them. Strategic Approach: Ubiquitous took a data-driven approach to find the right creators from its database of 2,500. Based on Magic Spoon’s data, women were more likely to buy the brand’s cereal. So, Ubiquitous filtered female creators with at least 40% female followers. The result? A YouTube and TikTok campaign that generated over 10.8 million impressions with a cost per million of $2.30. Ubiquitous has been trusted by brands as big as Netflix and Amazon. Why? The agency has a plethora of services that cater to every brand’s needs and objectives. Advertising itself as Hinge (but for finding creators), Ubiquitous takes pride in finding the right match between its clients and the UGC creators best suited for their niche and industry. Currently, the agency only specializes in YouTube, Instagram, and TikTok. The UGC creatives take care of the content creation, while Ubiquitous handles the selection and management. For example, when Ubiquitous identified TikTok UGC creators for NightCapIt, a scrunchy brand, they got over 92 million views across the platform, which is a testament to the agency’s selection finesse. From strategy to execution, Ubiquitous is by the clients’ side at all times. Margaux Stickney, the acquisition marketing associate at J.Crew Factory, says, “All Ubiquitous representatives have been very friendly and demonstrate understanding of our business needs, and are prompt to respond to any questions or make us aware of any action items needed.” The Ubiquitous UGC campaign process begins with goal selection. Clients define their objectives to the agency. They also mention their preferred social channels and describe their target audience. The experts at Ubiquitous take it from there. They use the agency’s proprietary methods to create a menu of strategies for the success of your UGC content campaign. These experts also review and revise the strategies as needed. Ubiquitous process After launching the campaigns, Ubiquitous also monitors its performance and keeps its clients constantly updated. Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and... 10 - 50 Los Angeles, CA Best for: Medium Size Brands Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and... Best for: Medium and Small Size Brands Year Founded: 2013 Location: Atlanta, GA Industries Served: Food and Beverage, Retail, Parenting and Family, Fashion and Beauty, Technology, Education Services: Full-funnel influencer strategy, creator sourcing and UGC production, paid social allowlisting, performance optimization, content licensing, reporting Pricing: Typical minimum engagement from $100,000+ Notable clients: Lenox, Sweet Defeat, KIDZ BOP The Shelf is a data-first influencer marketing agency that positions creator content as a predictable growth lever for brands. Its approach combines a proprietary discovery and planning platform with a structured Optimization Flywheel that turns testing insights into repeatable performance. Teams emphasize creative that behaves natively on TikTok, Instagram, and YouTube, then scale winners through paid social and allowlisting. Reporting maps creator activity directly to revenue and conversion metrics that senior marketers can defend in a boardroom. The Shelf’s workflow is built around rapid creative iteration. Teams stand up hypothesis-driven briefs, ship multiple hooks and format variants, and promote early winners to paid while retiring underperformers. Insights are codified at each turn, so subsequent deliverables reflect proven angles, captions, and CTAs. This creates a durable content engine that compounds results and lowers CPA over time. Rather than anchor planning on follower counts, The Shelf prioritizes audience interests and creative style. The internal platform ranks creators by the signals most likely to move a brand’s buyers, improving pre-selection and reducing wasted cycles. Briefs emphasize the creator’s native voice and visual grammar, which raises completion rates and shareability. The result is UGC that feels organic to each platform but is structured for measurable lift. For performance-minded brand teams, the agency leans into measurement rigor and workflow transparency. Builds include clean usage rights, whitelisted posting, and experiments that tie content to down-funnel outcomes. Dashboards track impressions, engagement, CTR, CPA, and ROAS across organic and paid, giving marketers clarity on what to scale. Pilot programs de-risk investment and create proof for broader rollouts. The Shelf distinguishes itself by treating influencer marketing as a performance discipline rather than a reach tactic. Its platform-guided planning, creator fit methodology, and tighten-and-scale flywheel give brands a reliable path from concept to ROAS. Teams are adept at translating cultural ideas into testable ad variants, then operationalizing winners through allowlisting and clean licensing. For large brands and enterprises seeking screenshot-worthy performance with enterprise controls, The Shelf is a strong partner. The Shelf is a data-first influencer marketing agency where bold creativity and real-time insights drive unmatched campaign success. Since 2011, we’ve been pioneers in transforming influencer marketing through Interest Graph targeting, culture-driv... 1 - 10 New York Best for: Medium and Small Size Brands The Shelf is a data-first influencer marketing agency where bold creativity and real-time insights drive unmatched campaign success. Since 2011, we’ve been pioneers in transforming influencer marketing through Interest Graph targeting, culture-driv... Best for: Small Businesses Year Founded: 2014 Location: Santa Monica, California Industries Served: Gaming, Travel, E-commerce, Entertainment, Consumer Apps Services: Influencer sourcing and management, content creation, campaign strategy, UGC production, paid amplification, analytics reporting Pricing: Campaigns typically starts around $1K per activation Notable Clients: Uber Eats, Warner Bros., The Pokémon Company, Trip.com, Printful Clicks Talent is a full-service influencer and UGC agency recognized as the first in the world to specialize in TikTok creator marketing. Founded in 2014, it has since expanded into a global network of over 5,000 creators across 65 countries and 150 content niches. The agency manages every layer of influencer activation, from creator vetting to campaign execution and post-launch analytics, helping brands scale both awareness and conversions. With a strong foothold in entertainment, gaming, and consumer tech, Clicks Talent blends creative storytelling with structured campaign delivery to generate measurable outcomes across TikTok, Instagram, and YouTube. Clicks Talent’s biggest differentiator is its extensive roster of over 5,000 verified influencers spanning 65 countries. This international scope allows clients to activate localized campaigns in any major market with cultural fluency and language relevance. The team focuses on pairing brands with creators who drive conversation, not just impressions, leveraging micro, macro, and celebrity influencers to balance authenticity with mass reach. The agency operates with a refined five-step workflow, consultation, strategy, influencer selection, content creation, and performance analysis, designed to move from ideation to execution within weeks. Clicks Talent manages content production across TikTok, Instagram, and YouTube, ensuring consistent messaging and creative alignment. Campaigns are optimized for both organic virality and paid performance, allowing for scalable rollouts that sustain engagement beyond the initial burst. Clicks Talent excels at delivering quantifiable performance even in industries where compliance and saturation present challenges. From gaming to travel to e-commerce, its case studies demonstrate a capacity to drive massive reach and engagement while maintaining strong cost efficiency. The agency’s reporting framework highlights metrics like CPM, CPE, engagement rate, and earned media value—giving clients a transparent, data-backed view of success. Clicks Talent remains one of the few agencies that combine early TikTok expertise with proven cross-platform fluency. Its ability to mobilize global creators quickly, deliver competitive CPMs, and maintain compliance across markets makes it uniquely positioned for brands looking to scale fast without sacrificing control. Clicks Talent was established over 7 years ago during the days of Musical.ly as an agency to get Musical.ly creators paid. We then pivoted to TikTok the day the app came online and are the first ever agency to offer TikTok Influencer marketing servic... 10 - 50 USA, Netherlands, Brazil, Russia, UK, Israel Best for: Small Business Clicks Talent was established over 7 years ago during the days of Musical.ly as an agency to get Musical.ly creators paid. We then pivoted to TikTok the day the app came online and are the first ever agency to offer TikTok Influencer marketing servic... Best for: Large brands and Creators Year Founded: 2020 Location: London, England Industries Served: Tech, Finance, Fashion, Lifestyle, DTC, Consumer Electronics Services: UGC strategy and production, TikTok influencer campaigns, paid social and TikTok Ads management, organic and paid UGC amplification, performance analytics Pricing: Campaigns typically start around $20K Notable Clients: NN Insurance, Hover Air, Garzini Wallet, Google, Kroo Bank House of Marketers is a TikTok-first influencer and UGC marketing agency founded by former TikTok employee Inigo Rivero. Based in London, the agency operates globally, combining platform-native creative strategy with data-driven optimization. It specializes in authentic, high-converting content crafted by real customers, micro-influencers, and community members. The team’s strength lies in building full-funnel UGC systems that merge authenticity, cultural storytelling, and paid performance, bridging the gap between creator culture and brand consistency. House of Marketers was built around TikTok’s creative DNA, giving it an unmatched ability to design campaigns that align with the platform’s pacing, humor, and algorithmic triggers. Every concept starts with audience analysis and trend mapping, ensuring the content feels organic to the “For You” page. From hook-driven storytelling to UGC loops designed for retention, the agency delivers native social videos that outperform traditional ad creative across engagement and view duration. The agency’s four-step UGC process, brand analysis, concept development, organic and paid execution, and performance optimization, turns user content into a repeatable acquisition engine. UGC is treated as a modular system: creators produce raw content, the team tests performance organically, and top-performing assets are allowlisted and scaled through TikTok Ads or Meta Advantage+. This approach ensures cultural relevance on the front end and measurable ROI on the back end. With clients spanning finance, tech, lifestyle, and retail, House of Marketers has developed a deep understanding of how to localize storytelling across markets. Their campaigns regularly drive high lifts in brand favorability, awareness, and recommendation intent. The agency’s integrated reporting suite connects influencer content to hard business metrics—awareness, site traffic, and purchase consideration—making it one of the most performance-verified UGC agencies in Europe. House of Marketers has become the benchmark for performance-oriented TikTok and UGC strategy in Europe. Its blend of creative fluency, proprietary optimization processes, and verified ROI across diverse industries sets it apart from generalist influencer agencies. By merging authenticity with algorithmic precision, it transforms customer voices into scalable brand assets. House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab... 10 - 50 United Kingdom, United States, Germany, Spain, Brazil, Italy, France, Poland, Indonesia, Singapore Best for: Large brands and Creators House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab... Best for: Large Brands and Enterprises Year Founded: 2011 Location: Austin, TX • Los Angeles, CA • New York City, NY Industries Served: CPG, QSR, Apparel, Health and Wellness, Consumer Tech, Lifestyle Services: Full-service influencer campaigns, talent curation and contracting, experiential activations and events, paid media and allowlisting, FTC compliance, analytics and EMV reporting Pricing: Campaigns typically start around $50K Notable Clients: McDonald’s, Oreo, Ricola, Lee Jeans HireInfluence is a full-service influencer agency built for brands that want premium creative, hands-on execution, and measurable business results. The team manages end-to-end delivery across strategy, creator sourcing, contracts, production, paid amplification, and analytics. A core differentiator is its mix of experiential programs with performance tracking, so brand moments translate into repeatable content and clean attribution. Its analytics stack blends real-time dashboards, sentiment analysis, and earned media value to inform what to scale. With offices in Austin, Los Angeles, and New York, the agency supports national launches and multi-market rollouts across TikTok, Instagram, YouTube, and on-site events. HireInfluence designs sensory and in-person experiences that creators can translate into high-impact short videos, carousels, and live moments. From pop-ups to product demos, the team scripts content beats that highlight use cases, then pairs on-site capture with post-production and paid reuse. This turns one-time events into always-on social proof that drives reach and brand lift. Talent recommendations are hand-vetted and ranked with an Audience Quality Score that screens for fake followers and misaligned audiences. The vetting process reviews past partnerships, content quality, demographic fit, and engagement integrity. Brands get premium-fit creators who match voice and values, which improves completion rates, saves revisions, and protects media efficiency. A white-glove dashboard tracks impressions, reach, clicks, engagement rate, and conversion metrics alongside sentiment and EMV. Teams run in-flight optimizations based on human review and benchmark comparisons, not vanity metrics. For eligible programs, the advanced tracking maps creator content to lower-funnel outcomes, helping stakeholders defend investment and decide what to scale next. HireInfluence blends white-glove experiential marketing with disciplined analytics, so big creative ideas come with proof. The combination of audience quality scoring, FTC-safe workflows, and real-time optimization gives established brands confidence from kickoff to wrap. Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 2011 - managing successful campaigns for the likes of Microsoft, Oreo, Southwest Airlines, McDonalds, W... 1 - 10 Houston, Los Angeles, New York Best for: Large Companies Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 2011 - managing successful campaigns for the likes of Microsoft, Oreo, Southwest Airlines, McDonalds, W... Best for: Medium to Large Brands and Mobile-First Enterprises Year Founded: 2013 Location: New York, NY • Tel Aviv, Israel • London, UK • San Francisco, CA Industries Served: Mobile Apps, Consumer Tech, SaaS, Gaming, Lifestyle, CPG Services: UGC production, influencer marketing, mobile growth strategy, creative and content development, media buying, ASO and CRO optimization Pricing: Projects typically start around $20K Notable Clients: Samsung, Redefine Meat, PlugSports, Abide, Shopkick Moburst is a full-service digital growth agency with a UGC division that blends creator storytelling with performance marketing. The agency’s core philosophy—authenticity drives efficiency—underpins every campaign, positioning UGC as a more agile, cost-effective alternative to traditional influencer activations. With a deep mobile-first heritage, Moburst leverages its proprietary creator network to produce ad-ready assets tailored for TikTok, Instagram Reels, and other social-first placements. Its creators understand trend cycles, sound usage, and platform algorithms, enabling content that aligns with both culture and conversion goals. Moburst’s creator network functions as an in-house studio optimized for mobile-first storytelling. Unlike influencer-led campaigns, these creators develop branded assets for the brand’s own channels, reducing dependencies on individual audiences. This model accelerates production, simplifies licensing, and allows marketers to continuously A/B test messaging across ads and organic placements. UGC deliverables are produced in roughly ten days from brief to final edit—significantly faster than the three-week timelines typical in influencer campaigns. Because pricing is content-based rather than follower-based, brands pay for creative output rather than reach. This structure cuts cost-per-clicks by up to 50% and drives higher CTRs, with campaigns frequently exceeding 4x the engagement performance of standard paid ads. Moburst integrates UGC production into its wider digital growth ecosystem, which includes ASO, CRO, and paid media optimization. Each piece of content is benchmarked against engagement, install, and conversion KPIs. Real-time analytics allow the team to refine ad variations, audience targeting, and creative hooks for compounding performance gains. Moburst bridges the gap between creative storytelling and quantifiable mobile growth. By positioning UGC as a scalable performance lever, it helps brands produce content that looks organic but performs like paid creative. The agency’s combination of speed, affordability, and analytics precision makes it a top-tier choice for brands seeking to replace influencer dependency with sustainable, high-performing content pipelines. Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. 50+ New York, Tel Aviv, San Fransisco, London Best for: Startup & Enterprise Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. Notable clients: Canon, Disney, Tencent Location and global presence: Headquartered in Toronto, Canada Year founded: 2014 Content specialization: Employee-generated content and influencer-driven content Pricing: Minimum spend of $50,000 per project Viral Nation is a social-first influencer marketing agency that specializes in creative content solutions. They have an award-winning group of storytellers, social experts, and creatives who can help you become (and remain) culturally relevant. As Viral Nation’s website puts it, it creates content that inspires action from creators that your target audience trusts. The agency also establishes its industry expertise by releasing insights and reports. Its excellent service is the reason Viral Nation got the 2022 Platinum award for the Best Social Campaign, and was also the winner of the Best Social Campaign for its strategy for the Meta Quest 2. Speaking of the campaign, Meta Quest engaged Viral Nation to create an awareness campaign for the VR version of its popular title, Resident Evil 4 (RE4). The agency used a blend of UGC creators and social media influencers across platforms to create content around Resident Evil’s characters, iconic moments, memes, and lore. Meta Quest case study With some paid media amplification and celebrity action added in, the game became one of the most talked-about titles of the year. The campaign generated 61.2 million impressions and 1.3 million engagements. Another ambassador campaign that Viral Nation successfully ran was for Discover Boating, an online resource for recreational boating. During the pandemic, the company worked with Viral Nation to create a UGC campaign urging people to find water close to them and enjoy a day out. Strategic Approach: The #GetOnBoard campaign started by Viral Nation was supplemented with ambassador and influencer generated content. User-generated content was the driving force of the campaign’s success, as Americans from all walks of life were encouraged to get out on the water and share photos and videos with the hashtag. Other tactics included paid ads, a hype video, and social publishing across TikTok, Facebook, Instagram, and YouTube. Discover Boating case study results The campaign marked its success with 12.7 million impressions and 291k clicks. Viral Nation UGC and ambassador content services are available for businesses of all sizes and industries. The agency identifies creators to generate content for both organic and paid campaigns. Brands that want a UGC-based ad campaign can choose from the agency’s UGC-based ad services, which include audience targeting and campaign amplification. Viral Nation’s services are not limited to B2C brands.The agency also assists B2B brands in running UGC campaigns. For example, in a campaign with SurveyMonkey, Viral Nation partnered with B2B creators to create survey links using SurveyMonkey. These creators then shared these questionnaires with their followers, bringing spotlight to the brand’s offering. Similarly, Viral Nation offers talent merchandising ventures, which help creators co-develop creator-branded products. Small businesses can collaborate with UGC creators to create products that benefit from the brand’s expertise and the creator’s social media presence. Viral Nation also uses campaign accelerators to make the user-generated content stand out and be more visible. Some of these accelerators include paid media, content repurposing, and experiential events. Viral Nation takes an integrated approach, offering brands a complete view of their campaign performance through detailed analytics and actionable insights. With the CreatorOS™ platform, brands can track user-generated content (UGC) campaigns, evaluate their impact, and fine-tune strategies using real-time data. Additionally, Viral Nation Secure™ provides an advanced solution for identifying authentic UGC creators and safeguarding brand integrity. This proprietary tool enables clients to detect fraudulent creators and fake followers, ensuring partnerships that drive genuine engagement and measurable results. Together, these technologies empower brands to optimize their strategies and thrive in today’s competitive social media landscape. Notable clients: National Geographic, KFC Location and global presence: Headquartered in Evanston, USA Year founded: 2015 Content specialization: Influencer-driven content Pricing: Minimum spend of $5,000 per project As the name gives away, Fresh Content Society is all about creating fresh and unique content for its clients. Thinking outside the box and staying ahead of trends is the agency’s specialty. They ‘’embeds ourselves into your business’’ to meet your goals, or so their social media grapevine suggests. With a focus on influencer-driven content, Fresh Content Society also helps brands curate user-generated content for their social media campaigns. The agency’s in-house team provides campaign management services that encompass everything from UGC creator selection to data-driven performance analysis and reporting. Fresh Content Society portfolio These content specialists at Fresh Content Society focus on originality and ensure that each creation resonates with the distinct soul of each platform, ensuring a genuine and authentic feel. In one of their many successful collaborations, Fresh Content Society partnered with PEAK Auto to amplify engagement on Instagram. PEAK Auto case study result By leveraging automotive influencers and generating various types of UGC, the agency achieved a 2,000% follower surge on TikTok, garnering over 13 million impressions and 2 million interactions. In fact, one of the recent Reels the agency created for Peak Auto got 1 million views on TikTok. PEAK Auto isn’t the only company Fresh Content Society has helped achieve incredible results with user-generated content. Fresh Content Society also worked for TrueValue, assisting the company in reaching its goal of being on par with its competitors on social media. Strategic Approach: The experts at the agency created a full strategy for TrueValue, which included UGC creator collaborations and engagement tactics. Besides implementing this campaign, the agency also took over the task of analyzing and reporting its performance. True Value campaign results TrueValue experienced a 6,000% increase in engagement and got a 200% boost in website visits. With regards to UGC, Fresh Content Society’s most popular services include UGC-style content creation and creator collaborations. For the former, the agency itself creates content that resembles the kind of videos a user would create. These media assets prove to be effective since they don’t seem promotional and also show the client’s product in action. In addition to short videos, Fresh Content Society also creates UGC-style memes, animations, GIFs, and other graphics. The production levels of a UGC-style content piece depend on the client’s objectives. For example, the TikTok Fresh Content Society created for Right Guard Deodorant has received hundreds of thousands of views. As for UGC creator identification, Fresh Content Society looks at the client’s target audience and creates a list of creators who share the same demographic. The agency then provides its services in every aspect of the UGC campaign, including creator management and reporting. Brands that want to incorporate paid media into their UGC campaigns will find Fresh Content Society to be the right hybrid agency for their needs. Since Fresh Content Society roots all its campaign tasks in data, the end results are in line with the starting objectives. Plus, its experts can create full-scale social media strategies for all major social media platforms that the client can then follow or use for reference. The agency also offers community management to keep the clients’ target audience engaged. That’s exactly how Fresh Content Society was able to garner 90,000 engagements on a Facebook post for its client. Its experts respond to comments across platforms to keep client audiences engaged. FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. 10 - 50 Chicago, IL, Portland, California, Texas, Boston, Best for: Mid-sized to Enterprise Businesses FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. Notable clients: American Eagle Outfitters, Fashion Nova Location and global presence: Headquartered in Los Angeles, USA Year founded: 2023 Content specialization: Influencer-driven content Pricing: Minimum spend of $50,000 per project With a history rich in industry innovation and UGC marketing, MOMENTiQ has set benchmarks with billions of impressions and is the trusted partner of global brands that are household names today. Speaking of industry innovation, MOMENTiQ was the agency that brought TikTok Shop to the US market. ByteDance got the agency on board for its introduction of the social commerce platform in a bid to capture the US market. In fact, MOMENTiQ is the only US agency to be invited to the ByteDance headquarters. We all know how successful that campaign was, with TikTok Shop being a prominent name in the social commerce world today. In a recent study, 28% of TikTok users said they’ve found a brand through the TikTok Shop who they purchased something from. TikTok Shop users’ latest purchase Even more, TikTok now ranks fourth in terms of the platforms offering the best social commerce experience globally. The platform is even above X and Pinterest, which have had a much longer time to make an impact. MOMENTiQ is largely to be credited for this success. Source: statista.com TikTok isn’t the only company that has benefitted from MOMENTiQ’s expertise. The agency also assisted The Recording Academy in making the 2024 Grammy Awards a success. Thanks to MOMENTiQ’s efforts, the Grammy Awards reached its largest audience since 2020, with a peak viewership of 18.25 million at one point during the show. Forbes also reported, “The Grammy Awards easily dominated social media on Sunday with 62.6 billion potential impressions, according to NetBase, ranking as the #1 social entertainment event, to-date, of 2024.“ The success of this extent was partially due to MOMENTiQ’s influencer and UGC campaign for the company. MOMENTiQ worked with top US influencers to show the behind-the-scenes at the Grammys. Meanwhile, smaller UGC creators created content before the show to create a buzz around it, urging people to watch it on Paramount, the award show’s streaming partner platform. In the past few years, MOMENTiQ has offered its services to many large brands, including Clove, Mattel, NZXT, and American Express. The agency’s brand UGC post creation service is the most notable in this regard. MOMENTiQ’s strategists engage top-selling TikTok Shop creators to produce branded content at a massive scale. The brand can then use this content on its TikTok account or in paid Shop campaigns. Brand UGC post creation Other than TikTok, MOMENTiQ also curates UGC for YouTube. So brands that want a blend of YouTube and TikTok content should turn to the agency for its services. The agency doesn’t yet provide UGC solutions for other platforms. For brands that want to run affiliate programs, MOMENTiQ also provides organic affiliate outreach. The agency identifies potential affiliates, reaches out to them through its network, and manages the entire process from start to finish. MOMENTiQ’s creator network has a collective follower base of 700 million. Brands can run Live Selling campaigns with these creators to promote their products via live streams. Together with UGC content, these strategies can be complemented with paid Shop ad campaigns, which help amplify brand reach and engagement on TikTok. MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin... 10 - 50 Los Angeles Best for: Enterprises and Large Brands MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin... Best for: Medium and Large Brands Year Founded: 2015 Location: London, UK • New York, NY Industries Served: Gaming, Tech, FMCG, Beauty, Lifestyle, Entertainment Services: Influencer strategy, creator sourcing, UGC production, paid media amplification, influencer-led commerce, data analytics and measurement Pricing: Campaigns typically start at $50K Notable Clients: Heineken, Qualcomm Snapdragon, World of Warcraft, NIVEA, Amazon, Meta, Google The Goat Agency is a globally scaled influencer marketing powerhouse that integrates creators, content, and media under one roof. Founded in London and now operating worldwide, Goat has delivered over 50,000 campaigns and 10 billion views across industries ranging from gaming and tech to FMCG and fashion. The agency is known for its proprietary data platform IBEX, which powers discovery, measurement, and optimization—enabling brands to run influencer marketing with the same rigor as paid media. Goat bridges cultural storytelling with commerce outcomes, helping brands shift perception, build relevance, and drive measurable sales across TikTok, Instagram, YouTube, and Twitch. Goat’s proprietary analytics platform, IBEX, tracks performance across every creator, piece of content, and paid placement. The tool connects influencer engagement metrics to downstream business outcomes like conversions, sentiment, and revenue. This data-driven backbone enables real-time retargeting and creative iteration, positioning Goat as a hybrid of influencer agency and performance media firm. Unlike traditional influencer agencies that stop at content delivery, Goat runs influencer creative across an extensive paid media ecosystem. It places influencer-generated content into more paid placements than any other agency, amplifying organic reach with precision targeting. The team designs campaigns that are not just socially native but fully commerce-enabled, ensuring that each post can directly drive clicks, purchases, or lead captures. With offices in London and New York and partnerships across TikTok, Meta, Google, and Amazon, Goat executes campaigns that resonate across markets while retaining local authenticity. Its in-house creative strategists collaborate with regional creators who understand language, humor, and subculture, ensuring global consistency without creative dilution. The Goat Agency has redefined influencer marketing at scale, treating creators not as media buys but as integrated components of brand ecosystems. Its combination of creative strategy, proprietary analytics, and omnichannel amplification positions it as one of the most advanced and accountable influencer agencies in the world. Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ... 50+ London, New York, Singapore Best for: Medium and Large Brands Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ... Best for: Enterprises and Large brands Year Founded: 2011 (formerly rewardStyle and LIKEtoKNOW.it) Location: Dallas, TX (HQ) • London, UK • São Paulo, Brazil • Seoul, South Korea Industries Served: Fashion, Beauty, Home, Lifestyle, Technology, Retail, Travel Services: Creator commerce platform, influencer affiliate marketing, AI-powered performance analytics, brand collaborations, and content amplification Pricing: Minimum project size $50K Notable Clients: Revolve, Sephora, H&M, Walmart, Samsung, Wayfair LTK, formerly rewardStyle and LIKEtoKNOW.it, is the largest global creator-commerce platform, enabling brands to scale sales through shoppable influencer content. Built on over 14 years of proprietary data, LTK connects more than 40 million active shoppers with curated content from hundreds of thousands of verified creators. Its AI-enriched recommendation engine personalizes content for consumers based on location, style, and purchase behavior, while giving brands access to granular performance insights. With over $5 billion in annual brand sales and 3.1× higher conversion rates than social averages, LTK serves as both an influencer network and a high-performing affiliate sales engine. LTK’s end-to-end system unites creators, brands, and shoppers within a single data-rich environment. The platform’s AI technology analyzes billions of engagement points to match brands with creators who deliver proven ROI. Marketers can tap into real-time performance dashboards, sales attribution models, and predictive analytics to forecast outcomes before scaling campaigns. Operating in over ten languages and 100+ countries, LTK’s creator network spans every major retail vertical. The community-first structure allows creators to share insights, campaign ideas, and brand learnings directly within the platform—creating network virality and consistent performance uplift. LTK’s consumer app functions as a dedicated shopping destination, driving twice the reach of standard influencer content while maintaining native authenticity. LTK’s unique affiliate framework provides full-funnel visibility from impression to purchase. Brands can track not only engagement and clicks but also cart data, SKU-level conversions, and repeat-purchase behavior. This makes it one of the few platforms that directly ties influencer activity to verified sales metrics. Combined with in-app checkout and custom storefronts, LTK turns creator content into measurable commerce at scale. LTK has evolved from an affiliate network into the world’s most advanced creator-commerce ecosystem. Its combination of AI analytics, authenticated sales tracking, and an engaged global shopper community allows brands to treat influencer marketing as a direct-response channel rather than an awareness play. LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community.
LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou... 50+ US, China, Brazil, Germany, France, Australia, UK Best for: Enterprises and Large brands LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community.
LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou... Best for: Enterprises and Large brands Year Founded: 2018 Location: Miami, FL • New York, NY • Milan, Italy • London, UK • Amsterdam, NL Industries Served: Consumer Electronics, Beauty & Skincare, Lifestyle, Events, Apps, Travel, Family, and Entertainment Services: UGC production, influencer sourcing and management, paid social amplification, content licensing, reporting and analytics, TikTok and Instagram advertising Pricing: Minimum campaign size $20K Notable Clients: HiSense, REN Skincare, Fever, Universal Music Group, Google The Influencer Marketing Factory (IMF) is a global full-service influencer and UGC agency that merges storytelling with measurable performance. The agency specializes in native social content production across TikTok, Instagram, and YouTube, developing end-to-end activations that span creator sourcing, logistics, content approvals, and campaign optimization. IMF’s methodology is highly process-oriented: every engagement begins with a creative brief, followed by detailed creator vetting (the top 1% of talent in each niche), streamlined shipping workflows, and real-time reporting dashboards. Their expertise extends beyond standard influencer campaigns into scalable UGC production that feeds both organic and paid social channels. IMF’s content model focuses on platform-native authenticity, ensuring videos are designed for engagement first and formatted for reuse across Spark Ads, Reels, and YouTube Shorts. The Influencer Marketing Factory operates as a content pipeline rather than a one-off creative shop. The agency’s six-stage process streamlines UGC execution at scale. Brands benefit from rapid turnaround times, cohesive creative alignment, and complete campaign ownership (including media rights and performance analytics). This makes IMF ideal for brands needing repeatable social content that feels organic yet adheres to brand guardrails. IMF’s vetting system narrows thousands of applicants down to the top-performing 1% of creators across industries such as tech, beauty, and lifestyle. Its international network allows brands to activate across regions simultaneously, with localized content that mirrors platform trends and consumer culture. From unboxing videos and product demos to family-oriented vlogs, IMF ensures each deliverable is both native to its channel and relevant to its audience. Each activation is tracked through proprietary reporting tools that measure not just reach, but downstream metrics like link clicks, conversions, engagement rates, and sentiment. The agency uses these insights to continually refine creative direction and platform targeting—building iterative performance improvement over time. The Influencer Marketing Factory distinguishes itself through its precision-built structure and end-to-end campaign management. It functions as both a creative studio and performance partner—handling every operational detail from creator sourcing to post-campaign analytics The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. 10 - 50 New York, Miami Best for: Enterprises and Large brands The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. Notable clients: Airbnb, Walmart, Amazon Location and global presence: Headquartered in San Francisco, USA Year founded: 2014 Content specialization: Influencer-driven content Pricing: Minimum spend of $50,000 per project As one of the top influencer marketing agencies, NeoReach makes it easy to manage and track UGC campaigns. What’s more, the agency also has a global community of content creators across virtually all genres. Neoreach also offers summer internships to mentor upcoming influencers that it can later involve in its clients’ campaigns. Not only does its massive creator network make it easy to find the best voices, but the agency’s team will also help you to source the right ones. From there, NeoReach also takes care of all the technical matters like contract negotiation, shipping (if needed), payments, performance reporting, and communication. For example, when NeoReach helped Byrna, a company creating personal protection devices, the agency took control of all tasks involved in the campaign. NeoReach found micro-creators in relevant niches, such as real estate and travel. The agency identified ten UGC creators who would be perfect to get Byrna’s message across. Byrna case study results NeoReach’s creators posted content directing people to the company’s website. With just 26 UGC content placements, NeoReach managed to reach 22k engagements. NeoReach’s understanding of the UGC landscape definitely helped. Another brand that benefited from Neoreach’s expertise is Laifen. The company wanted to create some hype around its electric toothbrush close to their CES conference appearance. NeoReach carefully selected eight content creators across Instagram, TikTok, and YouTube to attend the CES conference at which Laifen was launching their new toothbrush. The creators were all from dental health, tech, unboxing, and similar niches, and Laifen encouraged them to share their experiences at CES with followers. Videos from the conference and hands-on demonstrations of the toothbrush in action resonated with the target audience. With 14.6 million total impressions, it’s evident that authentic user-generated content was precisely what Laifen needed for this product launch. Having worked for companies like Honda, The New York Times, Walmart, and Amazon, NeoReach has extensive experience working with companies of all sizes. For UGC content creation, NeoReach begins the process with an audit of the client’s existing customer behavior, channels, motivations, and needs. The agency uses this data to understand what users want. NeoReach creative strategy and direction It also gauges potential return on investment (ROI) for the audience group. From there, the agency develops a performance marketing campaign with lifetime value in mind so that the client’s customer acquisition cost (CAC) doesn’t exceed their lifetime value (LTV). The agency further deploys UGC from the brand’s existing influencer content and curates entirely new content. NeoReach also uses its proprietary technology to track and measure the performance of all UGC campaigns, providing clients with real-time data and insights to optimize their campaigns for maximum impact. For the media buying side of things, NeoReach keeps an eye on everything from sign-ups and checks to installs and retargeting. The agency’s services extend across Facebook, TikTok, Google, Instagram, Snapchat, and other channels. More importantly, NeoReach stays on top of regulatory changes so that your content is always compliant. Since NeoReach also offers APIs and self-service software, clients can take matters into their own hands, too. These tools allow clients to find UGC creators themselves and track their performance. With integration capability for more than 400 custom data points, NeoReach’s software makes clients’ in-house technologies more insightful. It also features a world-class fraud detection system to scan UGC creators’ profiles and active campaign posts to detect fake followers and post-campaign fraud. NeoReach fraud detection audit NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos... 50+ Los Angeles, San Francisco, Orlando, Tokyo Best for: Large Companies NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos... Notable clients: Binance, Surfshark, Wargaming, Candivore Location and global presence: Headquarters in Zagreb, Croatia, worldwide presence Year founded: 2019 Content specialization: UGC production Pricing: Minimum spend of $10,000 per project Arch is a performance-driven UGC agency specializing in creating high-quality user-generated content (UGC) specifically for games and apps. Their in-house team produces creative assets tailored to meet your performance marketing goals. With an impressive track record working with top-tier clients like World of Warships, Match Masters, and MyHeritage, their focus on delivering results is evident. What sets Arch apart is their process. From initial brainstorming to final delivery, they work closely with you, acting as an extension of your team. Their approach includes developing three different versions per creative concept, each with multiple hooks for testing, ensuring that you have plenty of variations to optimize for CPI and ROAS. In one successful collaboration with SuperPlay, the publisher behind Dice Dreams, the idea was to drive user-generated content (UGC) and maximize game installs. The brand aimed to dominate mobile gaming charts across Europe, the US, and Australia. SuperPlay turned to Arch to create a creative influencer strategy that would boost engagement and install numbers on multiple platforms. Arch’s strategy focused on leveraging over 500 influencers across seven platforms, including YouTube, Instagram, TikTok, and Discord. Their unique approach centered around “perfect fits,” creators with the ideal audience and charisma to effectively promote Dice Dreams. These influencers generated fresh and engaging UGC, providing valuable insights that were used to optimize ongoing campaigns. Arch’s creative, out-of-the-box strategies allowed them to unlock new opportunities, refining the brand’s influencer marketing for even better results. With more than 1,500 activations across 15 countries, Arch helped Dice Dreams soar to the top of the App Store and Play Store charts. The success of the campaign led to SuperPlay entrusting Arch with a second game title, Domino Dreams, in November 2023. Their clients rave about their professionalism and effectiveness. For example, Ran Ben Shimon from SuperPlay praised their ability to meet performance goals, while Eylül Derviş of Masomo appreciated the measurable impact Arch had on their campaigns, noting a significant difference in key performance indicators like CPI and ROAS. Arch operates across multiple European markets, including the UK, Germany, France, and more, offering a seamless experience no matter where you’re based. If you’re looking for a team that understands the gaming and app space and can deliver impactful UGC content, Arch is a solid choice. Their commitment to testing, scaling, and learning from the data ensures you’re always refining your campaigns for better results. This makes Arch more than just a content creator — they’re an integrated partner in your growth strategy. ARCH. is an influencer agency specialised in influencer performance marketing — bringing tangible results for games, apps, and ecommerce clients. 10 - 50 Zagreb, Croatia Best for: ARCH. is an influencer agency specialised in influencer performance marketing — bringing tangible results for games, apps, and ecommerce clients. Best for: Enterprises and Large brands Year Founded: 2019 Location: Montreal, Canada Industries Served: E-commerce, Consumer Packaged Goods, Apps, Lifestyle, Fitness, and Retail Services: UGC video production, influencer recruitment, paid social creative testing, micro-influencer seeding, performance analytics Pricing: Minimum campaign size $50,000 Notable Clients: Disney, Nestlé, Bumble, New Balance, 7-Eleven inBeat Agency is a data-led UGC and influencer marketing agency that specializes in scalable, performance-oriented content creation for social and paid campaigns. Built around a vetted community of top-tier creators (the top 2% of performers across niches), inBeat functions as an extension of in-house growth teams, supplying a continuous flow of authentic short-form content optimized for conversion. The agency operates across TikTok, Instagram, and Meta ecosystems, providing creative testing frameworks that pair social-native storytelling with measurable ROI. With certified partnerships across TikTok, Meta, and Google, inBeat bridges the gap between brand authenticity and ad performance—delivering ad-ready assets that feed directly into paid social pipelines or organic channels. inBeat’s competitive advantage lies in its exclusive community of high-performing creators, each vetted for past performance, engagement quality, and conversion outcomes. Unlike open marketplaces, the agency manually curates its roster based on CPA efficiency and creative quality. This guarantees brands are paired with creators whose styles already align with proven social trends—reducing risk and accelerating content success. inBeat’s deliverables extend beyond top-of-funnel awareness. Their UGC assets are intentionally built to fuel multiple channels—from Facebook Ads and TikTok Spark Ads to e-commerce product pages, email campaigns, and Amazon listings. Each asset is optimized for a specific customer touchpoint, giving performance marketers modular creative components that maintain visual consistency and storytelling flow across the funnel. The agency’s workflow emphasizes rapid iteration and data-backed refinement. Every campaign begins with a creative brief and proceeds through structured testing to identify which messaging, format, and creator style delivers the best cost-per-result (CPR). The internal analytics team monitors key metrics and reports back actionable insights to clients, ensuring the creative pipeline continuously evolves toward higher ROI. inBeat Agency combines UGC authenticity with paid media precision, making it a standout partner for brands that treat creative as a performance lever rather than a cost center. By integrating creative testing, conversion analytics, and a meticulously vetted creator pool, inBeat delivers UGC that doesn’t just “look native”—it drives measurable sales impact. inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets.
We offer a fully managed service to help you work with creators that have a track record fo... 10 - 50 Montreal, New York, Los Angeles, Toronto, Miami, Singapore, London, Paris Best for: Enterprises and Large brands inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets.
We offer a fully managed service to help you work with creators that have a track record fo... Best for: Enterprises and Large Brands Year Founded: 2013 Location: Brooklyn, New York Industries Served: Mobile Apps, Gaming, E-commerce, Consumer Tech, Lifestyle Services: UGC strategy and production, performance creative optimization, A/B testing, ASO, SEO, paid user acquisition, programmatic advertising Pricing: Minimum campaign size $5,000 Notable Clients: Google, Playtika, Zynga, Yubo, Dorel, MyHeritage yellowHEAD is a full-service digital marketing agency recognized for its data-driven approach to UGC creation. Blending creative storytelling with analytics, the agency positions UGC as a performance engine rather than a standalone content tactic. Their model integrates creator collaboration, multivariate creative testing, and AI-powered analytics—bridging the gap between authentic storytelling and measurable growth outcomes. With a heritage in app growth and paid user acquisition, yellowHEAD’s UGC services are engineered to lower acquisition costs while boosting engagement. The agency manages the full pipeline, brief development, creator selection, content production, editing, and testing, using its proprietary Alison Creative Intelligence platform to evaluate and refine each creative. yellowHEAD’s biggest differentiator is its Alison Creative Technology, an in-house AI system that analyzes thousands of creative data points, from on-screen pacing to facial expression and tone. By pairing UGC creation with Alison’s predictive analysis, the agency identifies high-performing visual and narrative elements that drive real results—such as CPI reductions and CTR improvements. This capability transforms UGC from subjective art into an empirically optimized growth asset. Every UGC project follows a 360-degree optimization loop: ideate, test, analyze, and refine. In one benchmark case, yellowHEAD tested five variations of a single UGC concept, identifying the top performer that delivered a 45% lower CPA and 36% lower CPI compared to campaign averages. Iterations focused on narrative intros, parental context, and emotional triggers, resulting in a 13% CTR increase and a 30% lower CPC. This iterative rigor exemplifies their philosophy of creative refinement through quantitative insight. Unlike agencies focused solely on social assets, yellowHEAD repurposes UGC across ads, websites, app stores, and owned channels, ensuring consistent brand storytelling. Their team provides post-production assets, enabling brands to extend the reach of each UGC creative into programmatic ads, landing pages, and ASO previews. The result is cohesive messaging across every user touchpoint, maximizing content efficiency and ROI. Key Outcome: Demonstrated how AI-assisted iteration cycles could achieve measurable improvements across acquisition and engagement KPIs while maintaining authenticity in creative output. yellowHEAD redefines UGC through the lens of performance marketing and creative intelligence. By merging authentic user content with analytical rigor, it delivers campaigns that outperform standard ad creatives across acquisition and engagement metrics. Their combination of Alison AI, seasoned performance strategists, and cross-platform creative execution makes yellowHEAD a top-tier choice for brands that view UGC as a scalable growth driver rather than a static content play. Unlock the power of Influencer Marketing to scale your brand with yellowHEAD, a leading AI-powered digital and mobile performance marketing agency that provides holistic User Acquisition solutions to help your brand achieve results! 1 - 10 New York, Tel Aviv, Europe Best for: Enterprises and Large Brands Unlock the power of Influencer Marketing to scale your brand with yellowHEAD, a leading AI-powered digital and mobile performance marketing agency that provides holistic User Acquisition solutions to help your brand achieve results! Best for: Brands of all sizes Year Founded: 2018 Location: Adelaide, South Australia Industries Served: Consumer Goods, Wellness, Fashion, Tech Accessories, Home & Lifestyle Services: UGC video production, paid social ad creative testing, TikTok and Meta creative strategy, ongoing performance optimization Pricing: Undisclosed Notable Clients: Paperlike, LARQ, Vivoo Crafted is a performance-driven UGC video ad agency specializing in scalable content production for e-commerce brands. Operating at the intersection of creativity and conversion, Crafted delivers high-performing TikTok, Meta, and Instagram video ads that consistently improve return on ad spend (ROAS). Their signature process, the Lift Off UGC Formula™, combines creator casting, structured scripting, and monthly data optimization to drive continuous ad performance gains. With more than 2,000+ video ads produced for 100+ e-commerce brands, Crafted has established a clear niche: helping Shopify and DTC brands turn social authenticity into measurable profit. Crafted’s Lift Off UGC Formula™ is built around structured creative blueprints optimized for direct-response performance. Every ad concept includes multiple hooks, storytelling arcs, and call-to-action variations to accelerate learning cycles. This system allows clients to test creative angles quickly, driving significant improvements in cost-per-acquisition and click-through rates while reducing dependency on traditional brand shoots. The agency manages a private network of 2,000+ vetted UGC creators across diverse demographics and product categories. Each campaign starts with tailored scripting and casting, followed by full in-house editing and post-production. Brands receive ad-ready variations including unboxings, testimonials, and customer review-style clips, all formatted for TikTok, Meta, and Instagram placements. Crafted’s process doesn’t end with delivery. The team tracks performance across all creatives, identifies top performers, and uses those learnings to inform the next month’s content batch. This perpetual testing cycle enables compounding creative performance, where each iteration refines what works and drops what doesn’t—making it an ideal partner for brands scaling paid media campaigns. Crafted’s strength lies in treating UGC not as content, but as a predictable growth engine. Their repeatable Lift Off UGC Formula™ allows brands to plug directly into a proven creative system that scales ad performance over time. Best for: Brands of all sizes Year Founded: 2017 Location: Richardson, Texas, with teams in San Francisco, Berlin, and Kyiv Industries Served: Gaming, Esports, Entertainment, Tech Services: Influencer marketing, retargeting campaigns, PR, paid media amplification, analytics Pricing: Minimum campaign size $10,000 Notable Clients: Owlcat Games, Neople, PONOS, Afterverse, Video Games Europe Cloutboost is a performance-focused influencer marketing agency built specifically for the gaming industry. Combining over 20 years of game marketing experience with AI-powered analytics, Cloutboost runs fully managed influencer campaigns that help publishers and developers increase installs, visibility, and lifetime value (LTV). Their proprietary client portal provides access to real-time reporting, campaign tracking, and influencer data from a curated database of over 650,000 gaming creators. This integration of technology and talent enables precise audience matching and transparent performance evaluation across YouTube, Twitch, TikTok, and other social platforms. Cloutboost’s biggest differentiator is its AI-powered campaign portal, which consolidates influencer discovery, analytics, and project management into a single environment. Each creator is vetted across 50+ data points, including engagement quality, audience overlap, and platform performance. This allows the agency to eliminate low-quality placements and maximize cost efficiency across campaigns. Unlike generalist influencer agencies, Cloutboost’s team is composed of gaming veterans who understand player psychology, platform algorithms, and community behavior. From launch activations to retargeting and post-release engagement, the agency builds influencer funnels that mirror player journeys—from awareness to conversion. Every campaign is supported by daily-updated automated reports that integrate directly with social media APIs. Cloutboost’s built-in ROI Calculator predicts reach, conversions, and estimated returns before campaign launch, ensuring measurable outcomes and budget transparency. Cloutboost bridges the gap between gaming insight and influencer intelligence, offering publishers a single solution for campaign strategy, creator activation, and ROI optimization. Its combination of AI infrastructure, gaming domain expertise, and proven global reach positions it among the most advanced agencies for video game influencer marketing. Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie... 10 - 50 Dallas, San Francisco Best for: Medium-sized Companies Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie... Best for: Brands of all sizes Year Founded: 2017 Location: Woolloongabba, Queensland, Australia Industries Served: Mobile Gaming, Fintech, Tech, E-commerce, Lifestyle Services: UGC video production, influencer marketing, mobile app ad creatives, TikTok-style video editing Pricing: Undisclosed Notable Clients: Royal Match, Spriggy, Retake AI, PicUp, Feasibility IQ, Blackout Bingo Lastnight Media is an Australian UGC and influencer video production agency specializing in ad-ready short-form creatives for mobile games and apps. The agency combines the aesthetic of native TikTok and Reels content with a conversion-focused creative strategy, producing videos that drive installs, purchases, and user engagement. Operating out of Queensland, Lastnight Media has built a reputation for delivering performance-grade UGC ads that look organic but are engineered for metrics like CTR, CVR, and ROAS. Their campaigns blend influencer authenticity, platform trends, and structured scripting, ensuring that every video feels natural yet persuasive. Lastnight Media’s team excels at crafting authentic, platform-native content that fits seamlessly into TikTok, Instagram, and mobile ad ecosystems. Their editors use real user perspectives, trending formats, and fast-paced storytelling to create UGC that both entertains and converts. Campaigns such as Royal Match and Spriggy demonstrate their ability to produce native-feeling videos that outperform traditional paid ads in attention and engagement. The agency manages every step of production in-house—from casting and scripting to shooting and editing—ensuring consistent quality control and fast delivery. Each video ad concept is built around a tested structure: strong opening hooks, personality-driven narratives, and clear calls-to-action. This formula consistently achieves higher view-through and engagement rates for performance marketers. With experience in over a dozen high-velocity verticals, Lastnight Media continuously refines ad templates based on prior results. Their Lift-Off iteration model ensures that each client receives multiple variations of creatives optimized for A/B testing. This iterative approach helps brands achieve measurable lifts in CTR and conversion rates over successive campaigns. Lastnight Media distinguishes itself through its fusion of UGC authenticity and ad performance precision. The agency doesn’t just produce viral-looking videos—it crafts conversion-ready ad assets tailored for the app economy. Its data-informed creative process and platform fluency make it a top partner for growth marketers seeking scalable, ROI-driven content on TikTok, Meta, and mobile platforms. Best for: Small to Medium size Brands Year Founded: 2021 Location: Tampa Bay, Florida, USA Industries Served: Fashion, Beauty, Wellness, Consumer Goods, Mobile Apps, Lifestyle Services: Paid UGC ad creative production, TikTok ad management, organic TikTok growth, creator sourcing and management Pricing: Undisclosed Notable Clients: We’re Not Really Strangers, Mandala Scrubs, Stars & Honey, Jinx Lauren Labeled is a Gen-Z–led UGC performance agency specializing in ad creatives that merge TikTok-native storytelling with direct response marketing. The team handles everything from creative strategy to media buying, producing data-backed short-form videos that consistently reduce CPA and improve ROAS for fast-growing brands. Positioned as both a UGC studio and ad partner, Lauren Labeled simplifies creator management and content sourcing for DTC marketers. Instead of brands juggling freelancers or creator marketplaces, the agency provides a full pipeline of ad-ready creatives delivered weekly, aligning closely with current trends, audience insights, and paid media objectives. Lauren Labeled’s approach goes beyond aesthetic UGC. Each creative is developed through data-informed briefs and ad angle testing, designed to capture attention in the first seconds while maintaining persuasive storytelling and clear CTAs. Their paid ad services emphasize iterative testing frameworks, helping brands continuously improve ad performance through creative rotation and metrics tracking. The agency curates and manages a private roster of vetted UGC creators across niches, handling all casting, contracts, and revisions. This allows brands to avoid the friction of influencer outreach or marketplaces while ensuring consistency in voice and quality. Clients receive fully produced ad variants weekly, optimized for Meta and TikTok ad placements, including A/B creative testing support. Beyond paid media, Lauren Labeled also manages organic TikTok accounts for brands looking to build community-driven reach. The team produces trend-aligned videos, manages content calendars, and ensures creative continuity between organic and paid posts. This dual offering enables brands to scale both brand awareness and conversion-focused UGC simultaneously. Lauren Labeled stands out as one of the few UGC agencies built for both creative execution and ad performance management. By merging Gen-Z cultural fluency with conversion data, the agency creates ads that feel organic yet perform like precision-engineered direct-response campaigns. Best for: Enterprise Brands Seeking ROI-Driven UGC Campaigns Year Founded: 2023 Location: Cheshire, United Kingdom Industries Served: Consumer Tech, Real Estate, CPG, Lifestyle, SaaS, Apps Services: UGC content production, creator sourcing and management, paid ad optimization, market intelligence, data analytics Pricing: Undisclosed Notable Clients: Bumble, Badoo, PepsiCo, Phillips, Barratt Developments, LastPass, Indeed, VaynerMedia The UGC Agency (operating under The UGC Consultancy Limited) positions itself as a conversion-first content partner, blending authentic creator storytelling with technical media strategy. Unlike many creative studios focused purely on aesthetics, The UGC Agency builds its work around ROI, performance, and competitive analytics, helping brands turn social storytelling into measurable commercial results. Headquartered in the UK, the agency supports brands globally across EMEA, the Americas, and APAC, and runs campaigns that merge data intelligence, influencer collaboration, and conversion funnel strategy. Its core strength lies in executing high-performing user-generated content that aligns creative experimentation with performance marketing metrics. The UGC Agency is known for integrating research, analytics, and creative execution into one unified process. Each engagement starts with a brand and market deep-dive, benchmarking performance against competitors, and identifying audience opportunities. This analysis informs both content strategy and creator selection, ensuring that every asset directly contributes to measurable KPIs like CPA, ROAS, and CTR. Campaigns are structured through a three-stage funnel model—Awareness, Consideration, and Conversion. The agency produces distinct content for each stage, from top-of-funnel storytelling and engagement hooks to retargeted ads optimized for purchase intent. This approach ensures seamless integration of creative and paid media performance, turning UGC into a strategic growth lever rather than an isolated experiment. With access to an extensive creator roster across the UK, EMEA, USA, LATAM, and APAC, the agency delivers high-quality content at scale and at speed. Each campaign is supported by a structured content lifecycle—from ideation to approval—streamlined through dedicated analytics and creative teams. Their ability to balance creative flexibility with data discipline makes them a strong partner for enterprise brands managing multiple product lines or regions. The UGC Agency is one of the few firms in the space to treat UGC as a strategic acquisition channel, not merely a creative deliverable. Its unique blend of data science, creator strategy, and ROI accountability makes it especially valuable for enterprise marketers seeking proof-backed creative investments. Best for: DTC and E-commerce Brands Seeking TikTok-First UGC Ads That Convert Year Founded: 2019 Location: Las Vegas, Nevada Industries Served: Apparel, Beauty, Consumer Goods, Lifestyle, Mobile Apps Services: UGC video production, TikTok and Snapchat ad creative strategy, creator sourcing, paid media optimization, A/B creative testing Pricing: Undisclosed Notable Clients: BYLT Basics, Snapchat, TikTok, Pinterest, Facebook, Instagram The Social Savannah, founded by Savannah Sanchez, is a performance UGC agency and TikTok Creative Partner specializing in mobile-first ads for DTC and lifestyle brands. As both a certified Snapchat Ad Partner and TikTok Agency Partner, the agency merges creative authenticity with conversion-focused strategy, helping brands scale their paid campaigns with content designed to engage, entertain, and convert. Operating through an agile creator network, The Social Savannah delivers new ad creatives weekly—allowing brands to maintain continuous creative testing cycles without managing multiple freelancers or agencies. Their strength lies in creating platform-native content that aligns with each channel’s culture while staying tightly tethered to measurable performance goals. As an official TikTok Creative Exchange partner, The Social Savannah has direct experience designing campaigns that maximize native engagement and action. The agency crafts trend-driven, on-brand video ads that use popular formats—such as “what I ordered vs. got,” try-ons, and first-person product reviews—to tap into viral momentum while showcasing product benefits and CTAs. Savannah’s team emphasizes rapid creative iteration backed by in-platform data. Each week, brands receive new UGC ad variants for A/B testing across TikTok, Snapchat, and Meta Ads. The agency tracks CTR, CVR, ROAS, and CPM efficiency to guide creative direction. This process minimizes fatigue in ad accounts and ensures long-term performance optimization. The agency manages a close-knit network of vetted TikTok creators—many of whom are seasoned UGC producers with experience in fashion, lifestyle, and consumer tech. The Social Savannah coordinates product delivery, briefs, and content revisions internally, enabling fast turnaround and consistent quality control. Brands simply ship products and receive ad-ready assets weekly. Objective: Scale TikTok creative production and performance using platform-native UGC. Execution: The Social Savannah produced a suite of TikTok-first videos featuring trend-based concepts (try-ons, “what I ordered vs got,” and reviews) highlighting BYLT’s men’s apparel line. Results: The Social Savannah distinguishes itself through hands-on creative leadership paired with verified TikTok partnership credentials. It’s one of the few UGC agencies where strategy, execution, and delivery are personally overseen by a platform-certified creator strategist with direct insight into ad algorithms and trends. Best for: E-commerce Brands Seeking Fast-Turnaround UGC Ad Packages Year Founded: 2020 Location: Montreal, Quebec Industries Served: E-commerce, DTC, Beauty, Apparel, Tech, Lifestyle Services: UGC video production, ad creatives, TikTok content, creator casting, multilingual content creation Pricing: Undisclosed Notable Clients: Revolut, Candy Crush, Fennel, N26 UGC Shop is a content creation studio and creator community that delivers short-form video ads and UGC assets for e-commerce brands. Founded in Montreal, the agency has built a streamlined production-on-demand model—allowing brands to order custom content packages directly from its website and receive ready-to-use video ads within 10 to 12 business days. Rather than operating like a traditional influencer agency, UGC Shop functions more like a creative fulfillment hub: brands purchase fixed packages, complete a creative brief, and ship products for content production. This simplicity has made it a go-to partner for small to mid-size brands looking to scale TikTok and Meta ad creative quickly and affordably. UGC Shop’s core advantage lies in its speed and structure. Each project follows a four-step pipeline: order placement, brief submission, product shipping, and final delivery. This enables the team to turn around high-quality ad content in 7-10 days, significantly faster than typical agency workflows. Brands can choose pre-set packages ranging from 4 to 20 videos, depending on their campaign scale and budget. With a community of international creators fluent in five languages, UGC Shop offers localized creative production without the overhead of managing global contractors. The agency’s team and creators work across time zones, ensuring consistent communication and delivery even for brands running multi-market campaigns. Every deliverable is tailored for performance marketing channels like TikTok, Meta Ads, Amazon listings, and Shopify product pages. The agency emphasizes short-form video that follows direct-response principles—clear hooks, authentic testimonials, and native platform styles. Its focus on sound-on storytelling and visual pacing helps boost retention and conversions for paid and organic content alike. Client testimonials across the site highlight ease of process, global availability, and rapid content turnaround, positioning UGC Shop as a “done-for-you” creative partner for busy marketing teams. UGC Shop bridges the gap between UGC authenticity and production scalability, offering brands a frictionless way to obtain high-performing ad creatives without lengthy onboarding or complex contracts. Best for: UK and Ireland-Based Brands Seeking Scalable, Managed UGC Production Year Founded: 2019 Location: Dublin, Ireland Industries Served: E-commerce, Beauty, Finance, Hospitality, Consumer Apps Services: UGC video production, creator sourcing, editing and subtitling, usage rights management, Meta ad creative support Pricing: Minimum campaign size $1,000 Notable Clients: Solvar, Eden One, Helen Steele, Life Pharmacy, Inside Nutrition Stacks Creative is a UGC production agency connecting brands with a vetted network of over 350 Ireland and UK-based creators to produce authentic, conversion-driven content for social and paid media. The agency was founded to eliminate the operational friction of sourcing, briefing, and managing creators at scale while maintaining high creative standards and fast delivery. Unlike marketplaces that leave brands to coordinate directly with creators, Stacks Creative provides an end-to-end managed workflow—from brief development and creator matching to contracts, revisions, and final delivery. Its goal is clear: to lower CPA (cost per acquisition) and boost revenue performance through relatable, high-quality video content optimized for TikTok, Meta, and Amazon placements. Stacks Creative’s strength lies in its regional specialization. With more than 300 active creators located across the UK and Ireland, the agency delivers content that reflects authentic local culture, language, and consumer behavior—a major differentiator for regional brands seeking relevance and relatability in their paid social strategies. Stacks removes the common pain points of influencer collaboration. The team handles: This means marketers can focus on campaign strategy while Stacks manages creative execution and compliance, ensuring brand consistency and full rights ownership. Beyond content creation, Stacks positions UGC within a broader ad performance strategy. Their creative team uses data-tested hooks and conversion principles—such as social proof intros, testimonial pacing, and product demos—to generate assets that are ready for A/B testing in Meta Ads, TikTok Ads, and Amazon Sponsored placements. Stacks Creative stands out as one of the few UK and Ireland-focused UGC agencies offering both local creator authenticity and structured scalability. Its operational model bridges the gap between boutique creator management and performance creative production—ideal for brands that want reliable, ready-to-launch content without micromanaging freelancers. Best for: Enterprise and Mid-Market Brands Year Founded: 2017 Location: Montreal, Quebec, Canada (with offices in Toronto, Paris, and Chicago) Industries Served: Beauty, Fashion, Food, Travel, Tech, Lifestyle, Apps Services: UGC campaign production, influencer marketing, creator sourcing, data analytics, content localization, cross-platform strategy Pricing: Undisclosed Notable Clients: Fruitz, PepsiCo, Philips, Badoo, VaynerMedia, Barratt Developments Clark Influence is a global influencer and UGC marketing agency known for merging creative storytelling with performance-driven content strategy. Headquartered in Montreal with offices across Canada, France, and the U.S., Clark has evolved from a traditional influencer agency into a UGC campaign powerhouse specializing in cross-market, multilingual productions. The agency’s UGC division focuses on authentic, conversion-focused content creation—developing campaign concepts that humanize brands and drive measurable engagement. Its approach combines data analytics, creative direction, and culturally relevant storytelling to deliver content that resonates across diverse markets and platforms. Clark Influence stands out for its bilingual production capability (English and French) and strong market presence across North America and Europe. This makes the agency particularly effective for brands expanding across Canada, France, and the U.S., where cultural nuance and localization matter. Campaigns can be executed natively on TikTok, Instagram, and YouTube, with localized scripts and creator selection tailored to each region. Clark pairs creative production with robust analytics and performance tracking. Through A/B testing, behavioral analysis, and KPI mapping, the agency refines creative iterations mid-campaign to optimize for conversions, engagement, and retention. Their campaigns consistently outperform traditional media benchmarks—achieving up to 5x more conversions and 92% higher trust ratings compared to conventional advertising. Clark’s approach emphasizes authenticity and emotional connection over influencer reach. The agency collaborates with UGC creators who specialize in product storytelling, testimonials, unboxings, and lifestyle videos, producing content that brands can repurpose across their owned channels. Their turnkey workflow covers: This model allows brands to scale creative testing and maintain a consistent visual identity across regions. Clark partnered with the Fruitz dating app to strengthen its Gen Z presence across Canada. The agency launched a bilingual UGC campaign that featured eight creators producing TikTok videos in French and English, blending platform trends with Fruitz-branded elements. The result was a vibrant, trend-driven content library that increased engagement and diversified Fruitz’s TikTok presence throughout the summer season. Clark Influence is one of the few creative agencies combining influencer marketing, UGC production, and cultural localization under one roof. Its international footprint, multilingual creative team, and data-informed strategy make it ideal for brands seeking to build trust and drive conversions across multiple geographies. Best for: Australian Brands Seeking Scalable, High-Volume UGC and Influencer Campaigns Year Founded: 2012 Location: Armadale, Victoria, Australia Industries Served: FMCG, Beauty, Health & Wellness, Fashion, Lifestyle, E-commerce Services: UGC production, influencer marketing, paid social, PR, performance marketing, SEO, TikTok ads Pricing: Undisclosed Notable Clients: Avène, Sunny Queen Farms, Thankyou, Mecca, Schwarzkopf Theory Crew is one of Australia’s most established UGC and influencer marketing agencies, blending creative production, influencer matchmaking, and full-funnel performance strategy. Based in Armadale, the agency leverages a network of over 10,000 vetted Australian content creators and influencers, producing thousands of assets per year for brands across beauty, lifestyle, and FMCG sectors. What distinguishes Theory Crew is its hybrid model: part creative studio, part PR firm, and part performance marketing agency. This allows them to manage every aspect of UGC deployment—from creator sourcing and content production to paid social amplification and conversion tracking—under one roof. With over 10,000 creators and influencers, Theory Crew is among the largest creator networks in Australia. The agency’s database includes talent across TikTok, Instagram, and YouTube, experienced in producing native-style UGC that aligns with paid performance best practices. Their track record spans 24,000+ assets created and 600+ reviews generated, offering brands volume and consistency at scale. Unlike agencies that simply deliver UGC content, Theory Crew integrates UGC directly into performance marketing campaigns. Their team specializes in crafting and testing assets for Meta Ads, Google Ads, and TikTok Advertising—ensuring that each creative is optimized for cost efficiency and return on ad spend (ROAS). This full-stack approach makes them ideal for brands wanting measurable outcomes, not just social engagement. Theory Crew’s campaigns emphasize authenticity, localized storytelling, and data-backed iteration. Their in-house creative strategy team ensures that all UGC fits seamlessly within the brand’s tone of voice and marketing funnel, whether it’s for awareness, engagement, or conversion stages. Theory Crew distinguishes itself through scale, structure, and specialization. Its deep creator network and full-service model make it a standout choice for brands that need a constant pipeline of UGC assets optimized for performance marketing. Best for: Mid-Market and Enterprise Brands Year Founded: 2018 Location: Bath, United Kingdom (with offices in New York and London) Industries Served: Beauty, Fashion, Retail, FMCG, Travel, Finance, Tech Services: UGC production, influencer campaigns, paid social, social strategy, analytics, creative production, social listening Pricing: Undisclosed Notable Clients: Lumene, Premier Inn, Uniqlo, Passenger Clothing, The AA The Social Shepherd is a full-service social media and performance marketing agency with a strong UGC and influencer division. Headquartered in Bath, UK, with a growing presence in the U.S., the agency combines content production, community management, and paid amplification under one integrated framework. Unlike UGC-only shops, The Social Shepherd operates at the intersection of UGC creation, influencer marketing, and paid social performance, managing campaigns that deliver measurable business outcomes, not just impressions. Its dedicated TSS Content Creator Community includes thousands of vetted UK and U.S.-based creators who produce ad-ready UGC across TikTok, Meta, and YouTube. The Social Shepherd excels at turning user-generated and creator-made assets into high-performing ad creatives. Their process includes briefing, creator selection, product fulfillment, and testing multiple content variants across ad sets to identify top-performing hooks, CTAs, and creative angles. This “creative + performance” loop positions them as both a production partner and growth agency. The agency’s TSS Content Creator Community is a structured program that allows brands to tap into an ongoing pipeline of creators producing authentic, trend-aligned content. Creators are briefed weekly or monthly, with clear turnaround times—72 hours for reactive content and 5 days for standard deliverables—ensuring brands receive consistent, campaign-ready assets. The Social Shepherd handles recruitment, vetting, logistics, and competitive fixed-fee payments, creating a reliable and repeatable production system for marketers. The Social Shepherd’s influencer and UGC team brings category-specific expertise across beauty, fashion, travel, and retail. Campaigns are segmented by audience niche, ensuring brand values align with creator personas. This results in content that feels organic while still being strategically optimized for reach, engagement, and conversions. Lumene: Micro-Influencer and UGC Campaign: The Social Shepherd’s UGC offering is backed by one of the UK’s most comprehensive full-funnel social teams, combining the creative intuition of a production house with the analytical rigor of a paid performance agency. Best for: DTC eCommerce Brands Year Founded: 2021 Location: Lisboa, Portugal Industries Served: Beauty, Fashion, Wellness, Consumer Tech, Lifestyle eCommerce Services: UGC video ads, photo shoot production, creative strategy, talent casting, paid-social optimization Pricing: Undisclosed Notable Clients: Momenzo, Minea, Naali Viral Vertical is a boutique UGC and creative-production agency that specializes in psychology-driven ad creative for direct-to-consumer brands. With a portfolio spanning over 200 clients, 800 ads, 2,000 photos, and 500 models, the agency focuses on high-impact social media content that converts. Rather than positioning itself as a pure UGC studio, Viral Vertical bridges creative production and behavioral marketing—delivering assets designed to trigger emotional responses and purchase intent. Its work caters especially to Shopify and Meta advertisers that need consistent creative iterations for paid social campaigns on Facebook, Instagram, and TikTok. Viral Vertical uses behavioral psychology principles—such as social proof, authority bias, and emotional priming—to guide each creative concept. Every UGC video and photo set is designed to evoke trust, urgency, or belonging, maximizing click-through and conversion rates. This scientific creative approach helps brands translate real customer insights into visual messaging that drives ROAS. The agency’s network of over 500 models and creators allows brands to produce diverse ad variants quickly. Deliverables include short-form UGC videos, product demo reels, and lifestyle photo sets, each optimized for specific placements and aspect ratios. Their production team handles end-to-end workflows—from concept and storyboarding to editing and delivery—typically within a few weeks. Viral Vertical positions creative as a growth lever, not just a branding asset. They partner closely with media buyers to test variants based on data, running structured creative tests to identify the highest-performing angles. Their approach pairs UGC authenticity with performance discipline—crucial for eCommerce brands needing fresh content every two weeks to avoid ad fatigue. Viral Vertical distinguishes itself through its creative science approach—applying behavioral psychology to UGC content production for social ads. For DTC brands focused on scaling Meta and TikTok performance, it offers a streamlined way to produce large volumes of conversion-ready assets without sacrificing authenticity.
Top
ugc agencies
2025
1. Ubiquitous
Key Services
Ubiquitous
Company
Channels
Services
Company
Minimum Campaign Size:
$20.000+
Channels
InstagramTikTokYouTube
Services
Influencer marketing for TikTok, Youtube, and InstagramFull-service campaign designContent creation for Tiktok, Youtube and Instagram
Minimum Campaign Size:
$20.000+
Ubiquitous
2. The Shelf
Optimization Flywheel That Turns Tests Into Revenue
Interest-Graph Targeting And Creator Fit
Enterprise Controls, Measurement, And Allowlisting
Proof of Performance
Pros
Cons
Why It Stands Out
Read also:
Read also:
The Shelf
Company
Channels
Services
Company
Minimum Campaign Size:
$100.000+
Channels
BlogDiscordFacebookInstagramLinkedInPinterestTikTokTwitchTwitter (X)YouTube
Services
Influencer MarketingSocial Media MarketingMarketing StrategyBranding
Minimum Campaign Size:
$100.000+
The Shelf
3. Clicks Talent
Creator Network Built for Global Scale
Rapid Campaign Deployment and Cross-Platform Execution
Proven ROI in Regulated and High-Competition Sectors
Proof of Performance
Pros
Cons
Why It Stands Out
Clicks Talent
Company
Channels
Services
Company
Minimum Campaign Size:
$1.000+
Channels
FacebookInstagramTikTokTwitchTwitter (X)YouTube
Services
UGCTikToK AdsTikTok Page ManagementCustom Jingle CampaignCPM Guaranteed View CampaignStandard Influencer MarketingSocial Media Account PurchasesSocial media App Marketing / Content CreationMusic Contest with thousands of influencers
Minimum Campaign Size:
$1.000+
Clicks Talent
4. House of Marketers
TikTok-Native Creative Frameworks
UGC Systems That Scale Across Paid and Organic
Multi-Market Expertise and Measurable Impact
Proof of Performance
Pros
Cons
Why It Stands Out
Read also:
Read also:
House of Marketers
Company
Channels
Services
Company
Minimum Campaign Size:
$20.000+
Channels
InstagramTikTokTwitchTwitter (X)YouTube
Services
Influencer Marketing CampaignsInfluencer Marketing StrategyPaid Media Advertising (incl. TikTok Ads)TikTok Ad ContentTikTok Business Profile Content CreationTikTok Business Community Growth and Engagement
Minimum Campaign Size:
$20.000+
House of Marketers
5. HireInfluence
Experiential Storytelling That Becomes Scalable Content
Creator Vetting With Audience Quality Scoring
Analytics That Tie Creative To Outcomes
Proof of Performance
Pros
Cons
Why It Stands Out
Read also:
HireInfluence
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
BlogFacebookInstagramLinkedInPinterestSnapchatTikTokTwitchTwitter (X)YouTube
Services
Influencer MarketingUGC MarketingAdvertisingSocial Media MarketingSocial Experiential MarketingPerformance MarketingSocial Media ManagementDigital MarketingFull Service ProductionEvent MarketingMulti-channel MarketingAudio StrategiesWebAR StrategiesMeasurement and Data AnalyticsBrand Safety Analysis
Minimum Campaign Size:
$50.000+
HireInfluence
6. Moburst
Platform-Native UGC Production
Fast Turnaround and Cost Efficiency
Data-Driven Growth Engine
Proof of Performance
Pros
Cons
Why It Stands Out
Moburst
Company
Channels
Services
Company
Minimum Campaign Size:
$20.000+
Channels
BlogFacebookGoogleInstagramLinkedInPinterestSnapchatTikTokTwitchTwitter (X)YouTube
Services
Influencer MarketingUser Generated ContentSocial Media MarketingSocial Media ManagementDigital MarketingTalent ManagementFull Service Production
Minimum Campaign Size:
$20.000+
Moburst
7. Viral Nation
Key Services
8. Fresh Content Society
Key Services
Fresh Content Society
Company
Channels
Services
Company
Minimum Campaign Size:
$10.000+
Channels
FacebookInstagramLinkedInPinterestTikTokTwitter (X)YouTube
Services
Social Media ManagementCommunity ManagementContent ProductionStrategyPaid MediaInfluencer ManagementCampaign ManagementReporting
Minimum Campaign Size:
$10.000+
Fresh Content Society
9. MOMENTiQ
Key Services
MOMENTiQ
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
TikTokYouTube
Services
Influencer MarketingUGC Content
Minimum Campaign Size:
$50.000+
MOMENTiQ
10. The Goat Agency
Data-Led Strategy Through IBEX Analytics
End-to-End Content and Media Integration
Global Scale with Local Cultural Fluency
Proof of Performance
Pros
Cons
Why It Stands Out
The Goat Agency
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
FacebookInstagramLinkedInPinterestRedditSnapchatTikTokTwitchTwitter (X)YouTubeYouTube Advertising
Services
Influencer MarketingSocial Media StrategyPaid SocialContent ProductionSocial Media ManagementCommunity Management
Minimum Campaign Size:
$50.000+
The Goat Agency
11. LTK (formerly rewardStyle and LIKEtoKNOW.it)
AI-Enhanced Creator Commerce Ecosystem
Global Scale With a Community-First Model
Performance Transparency and Sales Attribution
Proof of Performance
Pros
Cons
Why It Stands Out
LTK (formerly rewardStyle and LIKEtoKNOW.it)
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
BlogFacebookInstagramLTK AppPinterestTikTokTwitter (X)YouTube
Services
Influencer MarketingCreator ContentSocial Media MarketingFull Service Creator Campaign ExecutionTalent ManagementCampaign ReportingBrand ConsultingInfluence Benchmarking
Minimum Campaign Size:
$50.000+
LTK (formerly rewardStyle and LIKEtoKNOW.it)
12. The Influencer Marketing Factory
Structured, End-to-End UGC Workflow
Global Creator Network with Niche Precision
Data-Driven Campaign Measurement
Proof of Performance
Pros
Cons
Why It Stands Out
The Influencer Marketing Factory
Company
Channels
Services
Company
Minimum Campaign Size:
$20.000+
Channels
BlogFacebookInstagramTikTokTwitchTwitter (X)YouTube
Services
Influencer MarketingSocial Media MarketingSocial Media ManagementDigital Marketing
Minimum Campaign Size:
$20.000+
The Influencer Marketing Factory
13. NeoReach
Key Services
NeoReach
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
BlogDiscordFacebookGoogleInstagramLinkedInPinterestRedditSnapchatTelegramTikTokTwitchTwitter (X)YouTube
Services
Campaign Strategy & DirectionCreative Brief DevelopmentInfluencer Sourcing & SchedulingInfluencer Contracts & NegotiationContent Licensing & ComplianceProduct Shipping & LogisticsInfluencer PaymentsDetailed Reporting & InsightsFraud DetectionPaid Social AmplificationExperiential ActivationSocial Account ManagementCrypto & NFT MarketingTalent ManagementAPI Integrations
Minimum Campaign Size:
$50.000+
NeoReach
14. ARCH.
Strategic Approach:
ARCH.
Company
Channels
Services
Company
Minimum Campaign Size:
$10.000+
Channels
FacebookInstagramTelegramTikTokTwitchTwitter (X)YouTube
Services
Influencer MarketingUGC production
Minimum Campaign Size:
$10.000+
ARCH.
15. inBeat Agency
Performance-Driven Creator Network
Full-Funnel Creative Utility
Scalable Testing and Optimization System
Proof of Performance
Pros
Cons
Why It Stands Out
inBeat Agency
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
AppLovinFacebookGoogle AdsInstagramSnapchatTikTokYouTubeYouTube Advertising
Services
Influencer MarketingUser-Generated ContentTikTok AdvertisingTikTok MarketingFacebook AdvertisingSnapchat Advertising
Minimum Campaign Size:
$50.000+
inBeat Agency
16. yellowHEAD
Data-Driven Creative Intelligence
Iterative Testing and Optimization Framework
Full-Funnel UGC Integration
Proof of Performance
Pros
Cons
Why It Stands Out
Read also:
Read also:
yellowHEAD
Company
Channels
Services
Company
Minimum Campaign Size:
$5.000+
Channels
AmazonBlogFacebookGoogleGoogle AdsInstagramLinkedInPinterestRedditSnapchatTikTokTwitter (X)YouTubeYouTube Advertising
Services
Influencer MarketingUser Generated ContentUGC AdsSocial Media MarketingFull Service ProductionTikTok PPCDemo/WalkthroughUGC AuthenticUGC with ActorsCreative Technology
Minimum Campaign Size:
$5.000+
yellowHEAD
17. Crafted
Conversion-Focused Video Frameworks
Managed Creator Network and End-to-End Production
Ongoing Creative Iteration and Optimization
Proof of Performance
Pros
Cons
Why It Stands Out
18. Cloutboost
AI-Enhanced Influencer Targeting
Full-Cycle Gaming Expertise
Transparent Analytics and ROI Tracking
Proof of Performance
Pros
Cons
Why It Stands Out
Cloutboost
Company
Channels
Services
Company
Minimum Campaign Size:
$10.000+
Channels
FacebookInstagramTikTokTwitchYouTube
Services
Influencer MarketingUA LicensingMeasurement and Data AnalyticsPaid MediaPublic RelationsContent RepurposingSocial Media Marketing
Minimum Campaign Size:
$10.000+
Cloutboost
19. Lastnight Media
Platform-Native Creative Execution
End-to-End UGC Production Workflow
Creative Optimization Across Campaigns
Proof of Performance
Pros
Cons
Why It Stands Out
20. Lauren Labeled
Performance UGC Ad Systems
Creator Network and Turnkey Management
Organic TikTok Management and Brand Growth
Proof of Performance
Pros
Cons
Why It Stands Out
21. The UGC Agency
ROI and Data-Led Creative Production
Full-Funnel UGC Framework
Global Creator Network and Speed to Launch
Proof of Performance
Pros
Cons
Why It Stands Out
Read also:
Read also:
22. The Social Savannah
TikTok-First Creative Expertise
Conversion-Driven Ad Testing Framework
Creator-Led Production at Scale
Proof of Performance
Pros
Cons
Why It Stands Out
23. UGC SHOP
Fast and Scalable UGC Production
Global Creator Network
Performance-Ready Creative for E-commerce
Proof of Performance
Pros
Cons
Why It Stands Out
24. Stacks Creative
UK & Ireland Creator Network
Fully Managed UGC Workflow
Paid Media Optimization Support
Pros
Cons
Why It Stands Out
25. Clark Influence
Bilingual, Cross-Market Creative Execution
Data-Driven Campaign Design and Optimization
Human-Centered UGC Creation
Proof of Performance
Pros
Cons
Why It Stands Out
26. Theory Crew
Massive Creator Database and Cross-Category Experience
Integrated UGC and Paid Media Framework
Proven Brand Campaign Results
Proof of Performance
Pros
Cons
Why It Stands Out
27. The Social Shepherd
Integrated UGC and Paid Performance Model
Creator Network With Managed Workflow
Strategic, Multi-Niche Campaign Execution
Proof of Performance
Pros
Cons
Why It Stands Out
28. Viral Vertical
Psychology-Led Creative Framework
UGC and Product Photography at Scale
Performance-Oriented Workflow
Pros
Cons
Why It Stands Out
Which User-Generated Content Agency Fits Your Brand?
Choosing the right UGC agency depends on your campaign goals, creative workflow, and growth stage. Each agency brings a unique strength. Some excel at rapid content delivery, others at data-backed storytelling or large-scale paid amplification.
Before selecting a partner, define whether you need constant UGC supply, performance-optimized content, or creator-led social commerce. The options below show how different types of brands can align their objectives with the best-fit agency and platform for measurable impact.
- House of Marketers: TikTok-native creative at multi-country scale. Platform: TikTok
- HireInfluence: Experiential moments turned into scalable, measurable assets. Platform: Instagram Reels
- The Goat Agency: Enterprise-level global scale with deep data and paid amplification. Platform: TikTok
- Clicks Talent: Fast, budget-friendly reach via a large creator pool. Platform: TikTok
- Moburst: Mobile-first, ad-ready UGC with quick turnaround and performance rigor. Platform: TikTok
- MOMENTiQ: Social commerce, affiliates, and live selling at scale. Platform: TikTok Shop
- Fresh Content Society: Ongoing UGC plus community and paid support to lift engagement. Platform: TikTok
Also consider: The Shelf for ROAS-tied measurement; Ubiquitous for guided matchmaking across TikTok, Instagram, and YouTube.
|
Agency |
Best For | Pricing | UGC Expertise |
Supported Platforms |
| The Shelf | Medium and small brands | Minimum campaign size $100,000+ | Data-driven UGC tied to ROAS, rigorous testing, allowlisting workflows | TikTok, Instagram, YouTube |
| Clicks Talent | Small businesses | Minimum campaign size $1,000+ | Fast TikTok-first UGC production, global creator network, CPM/CPE optimization | TikTok, Instagram, YouTube, Twitch |
| House of Marketers | Large brands and creators | Minimum campaign size $20,000+ | TikTok-native storytelling, trend mapping, UGC loops for performance | TikTok, Instagram, YouTube |
| HireInfluence | Large brands and enterprises | Minimum campaign size $50,000+ | Experiential UGC blended with influencer storytelling and analytics | TikTok, Instagram, YouTube |
| Moburst | Medium to large, mobile-first brands | Minimum campaign size $20,000+ | Mobile-first UGC for app growth, ad-ready creative with 10-day turnaround | TikTok, Instagram, YouTube |
| Viral Nation | Global brands and enterprises | Minimum campaign size $50,000+ | UGC and ambassador campaigns with data integrity tools (CreatorOS, Secure) | TikTok, Instagram, YouTube, Facebook |
| Fresh Content Society | Mid-sized to enterprise businesses | Minimum campaign size $10,000+ | UGC-style short videos, memes, and graphics integrated with community management | TikTok, Instagram, Facebook, YouTube |
| MOMENTiQ | Enterprises and large brands | Minimum campaign size $50,000+ | UGC at scale for TikTok Shop, affiliate campaigns, live selling | TikTok, YouTube |
| Ubiquitous | Medium-sized brands | Minimum campaign size $20,000+ | UGC creator matchmaking and full-service campaign design | TikTok, Instagram, YouTube |
| The Goat Agency | Medium and large brands | Minimum campaign size $50,000+ | Data-led UGC performance through IBEX analytics and paid amplification | TikTok, Instagram, YouTube, Twitch |
The Rise of UGC in Influencer Marketing
User-generated content has transformed from an experimental content format into one of the most powerful forces in modern influencer marketing. Brands are no longer just commissioning influencers to post endorsements; they’re building creative ecosystems where consumers, micro-creators, and everyday advocates co-create content that fuels authenticity and performance.
As social algorithms increasingly reward relatability over perfection, UGC has become the connective tissue between paid campaigns and organic engagement.
The data paints a clear picture: Audiences crave real voices and unscripted moments, while marketers are discovering that these same attributes outperform traditional, studio-produced assets in both engagement and conversion.
For influencer campaigns, this shift means that the most effective creative often comes not from celebrity partnerships but from communities who feel personally connected to the product.
Below are proof points that underscore the growing influence and measurable impact of UGC across today’s marketing landscape.
| 92% of consumers say they trust UGC more than traditional advertising. | Trust is the foundation of influence, and UGC succeeds because it feels organic rather than produced. |
| Brands using UGC see about 29% higher web conversion rates compared to those that don’t. (WiserNotify) | Demonstrates UGC’s tangible impact on performance metrics and sales. |
| 79% of people say UGC highly impacts their purchasing decisions. | Proves that authentic peer-to-peer content directly drives buyer intent. |
| UGC-based ads see four times higher click-through rates and around 50% lower CPC than traditional ads. | Highlights UGC’s efficiency advantage in paid social campaigns. |
| UGC posts earn roughly 28% higher engagement rates than branded content. | Algorithms favor engagement; UGC helps brands sustain reach. |
| 82% of consumers are more likely to buy from a brand that features UGC. | Shows how UGC reinforces purchase confidence and brand credibility. |
| 87% of brands now use UGC as part of their content strategy. | Confirms that UGC has moved from niche tactic to mainstream strategy. |
| 81% of eCommerce marketers say visual UGC outperforms influencer-produced content. | Reflects a shift toward relatable visuals over curated influencer aesthetics. |
| 45% of users unfollow brands that feel too self-promotional, while UGC helps maintain authenticity. | Reinforces that audiences reward honesty and relatability. |
| Over half of Gen Z consumers want to be featured in brand channels, eager to contribute their own UGC. | UGC isn’t just marketing—it’s participatory culture. |
Turning UGC Into Your Brand’s Most Scalable Asset
User-generated content has evolved from a creative experiment into one of the most reliable growth levers in modern marketing. Whether it’s TikTok-native storytelling, community-driven product demos, or paid-ready UGC assets, the right agency can help you transform authentic creator voices into measurable performance.
The best partners engineer systems that link creative output to real outcomes like ROAS, engagement lift, and brand trust.
As audiences demand transparency and relatability, UGC bridges the gap between brand control and creator authenticity. By choosing an agency aligned with your goals—whether that’s speed, storytelling, or scale—you unlock a sustainable content engine that fuels both organic and paid performance.
In 2025 and beyond, brands that systemize UGC production will own the conversation, not just rent attention.
Frequently Asked Questions
What role does AI play in improving UGC performance for eCommerce brands?
engagement data and sentiment patterns. This predictive layer has made AI-powered UGC ads in eCommerce influencer marketing a key performance differentiator, optimizing both creative direction and spend efficiency.
How can brands measure the viral potential of their UGC campaigns?
Understanding the UGC viral coefficient—how effectively one piece of content inspires others to create—is becoming a vital metric. It helps marketers identify which types of user content naturally spark participation and word-of-mouth growth across social channels.
Can UGC influence product inventory and demand forecasting?
Yes. Brands now use creator insights and community content signals for UGC-based demand forecasting, allowing them to anticipate spikes in interest before traditional sales data reflects it.
What risks does AI-generated UGC introduce for brands?
The rise of synthetic media has blurred authenticity lines, prompting marketers to develop guardrails around deepfake and AI-generated UGC to maintain audience trust and legal compliance.
How can internal teams contribute to a brand’s UGC mix?
Employee stories can significantly enhance authenticity. Many companies now run employee-generated content programs to humanize their messaging and extend credibility across customer-facing platforms.
How does product seeding complement UGC creation?
When executed strategically, product seeding campaigns help brands place products with creators who produce natural, lifestyle-driven content, turning unpaid gifting into scalable social proof.
What’s the link between social content strategy and UGC success?
A well-structured social media content strategy aligns organic posts, paid amplification, and creator collaborations so that UGC reinforces overall brand storytelling instead of existing in isolation.
How are brands gamifying UGC to boost participation?
Companies like Taco Bell are incorporating gamified reward systems into their UGC initiatives. Their UGC strategy, built on gamification and reward,s encourages fans to co-create, share, and compete, turning engagement into a recurring loyalty loop.
