Top 10 CRM Tools for eCommerce Brands Looking to Prioritize Customer Experience

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Understanding your customers is the key to providing them with an awe-inspiring experience. Knowing what motivates your customers, which channels they're using, how they prefer to purchase products — these are all essential pieces of information that can help you provide meaningful, personalized experiences for each and every customer.

To ensure that you have the right data at hand when it matters most, investing in reliable customer relationship management (CRM) tools designed specifically for eCommerce businesses is a must. Here are 10 of the top eCommerce CRM tools that will let you prioritize and personalize the customer experience.

Top CRM Tools for eCommerce Brands Looking to Prioritize Customer Experience:

crm tools ecommerce

1. Brevo (formerly Sendinblue)

Brevo (formerly Sendinblue)

In addition to email marketing features Brevo also includes a sales CRM, making it one of the most popular alternatives to HubSpot CRM and other leading tools like Keap and ActiveCampaign.

Aimed mainly at small businesses, its CRM is easy to understand and use. You can use it to keep tabs on all your deals conveniently via one place, making it easy to get a complete view of all your open deals at any given time. Then, it also lets you customize your pipeline stages to help you track opportunities at different stages.

Even though it’s aimed at smaller businesses, it provides a number of features to help with team management. You can, for example, add notes, assign tasks, and attach docs. It also supports in-browser video calls to streamline meetings.

In terms of automation, the ability to automate your sales pipeline is currently in their own pipeline. According to their website, they’re planning to add functionality that will let you automate various steps in your pipeline allowing you to put certain repetitive tasks on autopilot.

Other key features include:

  • An activity timeline
  • Task automation
  • Customizable revenue estimation
  • A weekly task report
  • Calendar synchronization
  • Meeting reminders
  • Customizable sign-up forms

Plans and pricing: Brevo’s sales CRM is available for free.

4.4 out of 5 stars
Brevo helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.
Features & Pricing
Pros and Cons
Ease of Use
Overall Score
Features & Pricing
Email Marketing
SMS Marketing
Shared Inbox
Marketing Automation
Landing Pages
Signup Forms
Facebook Ads
Transaction Email
Price starting at:$25
Pros and Cons
Deliver time-sensitive information quickly
Advanced Automation included in freemium
Track all customer interactions on one platform
Support can be slow
Bad deliverability rate.
Limited freemium and lite plan.
Bad Drag and drop options.
Best for: Email marketing and marketing automation tools
4.4 out of 5 stars
Brevo helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.

2. Freshmarketer


Used by thousands of businesses, Freshmarketer is loved by eCommerce businesses. It offers personalized engagement and powerful automation, helping you to improve engagement across various channels, including email, SMS, and social channels like Facebook and Instagram.

It’s especially powerful if you’ve chosen Shopify as your eCommerce platform. After connecting it to your Shopify store, you can use pre-built, Shopify-based segments and create personalized campaigns using criteria like orders placed.

Compared to other tools in this category, users have described it as slightly easier to use. There are over 20 eCommerce journey templates and loads more customizable email templates. For example, when NatXtra used Freshmarketer for their email newsletter, both their open rates and click rates more than doubled.

Other key features include:

  • Contact and account management
  • Website tracking
  • Built-in chat
  • Custom reports and dashboards
  • A drag-and-drop journey builder

Plans and pricing: After a generous free 21-day trial (no credit card required), pricing starts at $23 per month (or $19 per month when billed annually). It also includes a Free plan.

4.2 out of 5 stars
This full-fledged marketing automation solution works best for fast-paced marketing teams. Engage with your users, no matter the point in the journey, from pre-acquisition to post-acquisition.
Features & Pricing
Pros and Cons
Ease of Use
Overall Score
Features & Pricing
A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Sales Intelligence
Website Visitor Tracking
Transactional emails
Email Campaigns
Email Builder
Dedicated IP Address
Triggered Messages
Event Tracking
Price starting at:$19
Pros and Cons
Simple set-up with ample features
Forum Analysis helps explain marketing processes
Excellent customer service
Straightforward A/B testing tool
Platform is under development; bugs may bother users
Lack of speed
Customer service can be slow
Subpar conversion rate optimization
Best for: Fast-paced marketing teams
4.2 out of 5 stars
This full-fledged marketing automation solution works best for fast-paced marketing teams. Engage with your users, no matter the point in the journey, from pre-acquisition to post-acquisition.

3. Keap


Small eCommerce businesses can check out Keap. Their mission — to simplify growth for entrepreneurs and small businesses.

Keap has received thousands of online reviews, with Capterra shortlisting it as a noteworthy CRM software solution. Its highest rated features include email marketing, campaign management, and lead management. Users have also praised its activity dashboard and, compared to other CRMs, its level of support is much higher. You also get phone support and a dedicated account manager which some of the other tools often lack.

For example, when Milkhouse Candles needed a tool to automate their email and manage sales and marketing, Keap helped them to boost sales and acquire more customers. On top of that, it has also helped them to expand their influence and become an authority in their niche.

Other key features include:

  • Automated lead capture and follow up
  • A sales pipeline and analysis
  • Landing pages
  • Text marketing

Plans and pricing: After a free 14-day trial (no credit card required), pricing starts at $189 per month.

4 out of 5 stars
Keap is an email marketing and sales platform intended for small businesses. Business owners can use Keap to help manage customers, customer relationships, marketing projects, and ecommerce goals.
Features & Pricing
Pros and Cons
Ease of Use
Overall Score
Features & Pricing
Calendar/Reminder System
Email Marketing
Marketing Automation Integration
Territory Management
Landing Pages
Email Management
Reporting & Analytics
AB Testing
Easy-to-setup automations
Price starting at:$159
Pros and Cons
User-friendly campaign building
Simple payment platform
Constant follow-up reminders
Custom reporting and visualization
Difficult to set up automation
No user permissions customization
Landing page builder can be clunky
Best for: Entrepreneurs
4 out of 5 stars
Keap is an email marketing and sales platform intended for small businesses. Business owners can use Keap to help manage customers, customer relationships, marketing projects, and ecommerce goals.

4. ActiveCampaign


Along with Sendinblue, ActiveCampaign is also well-known for its email marketing capabilities, but its CRM is equally popular and used by more than 150,000 customers all across the world. It provides a central platform from where you can manage all your contacts and get a comprehensive overview of your whole sales pipeline.

Thanks to integrations with all the leading eCommerce platforms like BigCommerce, Shopify, and Magento, it’s a great choice for online stores. Not only does it integrate with various eCommerce platforms, but also hundreds of other popular marketing apps and tools such as Calendly, Unbounce, and Zendesk.

One of its features that deserve special mention is its lead scoring. This way, you can make informed decisions and devote your attention more strategically to better quality leads.

Other key features include:

  • Automated contact management
  • Lead capture forms
  • Task assignment
  • Lead scoring
  • Reporting

Plans and pricing: ActiveCampaign offers a free trial that requires no credit card and includes most of their features. Pricing starts at $19 per month when paid yearly.

5. Zoho CRM

Zoho CRM

Along with HubSpot, Zoho CRM is one of the best social CRM software tools helping you to create a unified brand experience. In addition to integration with Facebook and Twitter, it offers various other great features including powerful automation, detailed analytics, and sophisticated customization.

It’s also a great pick if you want to explore how AI can help you with customer relationships. Included in its higher tier plans is Zia, their intelligent AI solution that can make accurate predictions and share suggestions for which steps you should take for each lead next.

It’s trusted by hundreds of thousands of clients across various industries, with many clients switching from Salesforce to Zoho. For example, when Apliiq, a new media fashion company, had to upgrade their pen-and-paper approach, they put their trust in Zoho CRM. Their main priority was finding an intuitive tool that all their employees could learn and use without any difficulty. It’s Zoho CRM’s flexibility that was the big attraction and the feature that has helped them to expand their business and improve customer relationships.

Other key features include:

  • Integration with over 800 apps
  • Sales forecasting
  • A document library
  • Reports
  • Workflow rules

Plans and pricing: Zoho CRM offers a number of subscription options, including a Free plan. After a free 15-day trial (no credit card required), pricing starts at about $15 per user per month.

6. Copper


If you use Google Workspace, you can check out Copper. It’s a Google Partner and offers a native integration with Google Workspace making it easy to sync calendar invites, emails, and other docs.

As a matter of fact, its CRM is recommended by Google and the company is backed by them too. Not only has it received the backing of Google, but its client list has grown to thousands of companies that include names like Udacity, Mailchimp, and Shipt.

What makes it such a popular CRM is that it’s flexible and customizable. This means that not only is it easy to use, but also straightforward to adapt it to your customer journey and sales. It also integrates with other popular Google products like Chat, Sheets, and Forms, and with its Chrome extension you can make use of other productivity apps and tools like Trello, Asana, and Plus, to help you keep those productivity levels high, it also offers a CRM mobile app.

Other key features include:

  • Note taking
  • Task management
  • Mentions, comments, and team collaboration
  • Customizable pipelines
  • Reporting

Plans and pricing: After a free 14-day trial (no credit card required), pricing starts at $29 per user per month. However, if you switch to yearly billing, you can save up to 20%.

7. Metrilo


Metrilo describes itself as a “plug-and-play growth platform for eCommerce brands”. Its mission — to empower eCommerce entrepreneurs.

It integrates with WooCommerce, Shopify, and Magento, making it a great CRM for small to mid-sized online stores that use one of these platforms. It will convert all your important business data like customer behavior, past purchases, and individual details to create dedicated customer profiles. You’ll also be able to add notes and incorporate segmentation to make these individual customer profiles even more useful.

In terms of segmentation, it’s quite powerful. There are several action-based filters, like cart abandonment and product interactions, that you can use to create segments. Add to that a variety of customer-based filters and it becomes much easier to target specific customers via, for example, email marketing.

Another useful feature that deserves special mention is its Assistant tool. It’s an active algorithm that takes reporting to a whole new level. Instead of simply reporting on the data, it includes actionable insights.

Other key features include:

  • Customer lifetime metrics
  • Filtering and segmentation
  • Conversion funnels
  • A real-time dashboard

Plans and pricing: After a free 14-day trial, pricing starts at $199 per month (or $165 per month when billed annually).

8. HubSpot


HubSpot needs no intro. If you haven’t used one of its many powerful products, you’ve probably read one of its blog posts. Either way, here’s a quick recap of why it’s one of the leading CRM tools.

With its free CRM, you can get an overview of your whole sales pipeline via its visual dashboard in real time. Here, you’ll also find comprehensive reports covering productivity (including team and individual performance) as well as sales activity. It also includes free CRM tools that will inform your team whenever a prospect visits your site or opens an email message equipping them to optimize their engagement.

Other key features include:

  • Form automation
  • Mobile optimization
  • Ad management
  • Custom user permissions
  • List segmentation
  • Email reply tracking

Plans and pricing: While HubSpot does offer a free CRM, if you want to sign up for its CRM suite, the pricing can become pretty expensive pretty quickly. The Starter plan starts at only $50 per month when billed monthly, but for more functionality you’re looking at spending more than $1,700 per month.

9. Pipedrive


According to their website, Pipedrive was the first CRM platform created by salespeople for salespeople. It was born after their founders spotted a gap in the market. They were yet to find a sales management tool that was built around the actual sales team’s needs and decided to create Pipedrive using activity-based selling.

You can use it to sort, manage, and monitor the customer experience across all stages of the customer lifecycle. Thanks to automations, your communication can also be streamlined, helping to improve the overall user and customer experience.

For example, when Second Bind, a Canadian company that offers an online (and offline) service for selling used books, upgraded to Pipedrive they achieved impressive results in multiple areas. They reduced the size of their software stack and the time spent on closing tickets as well as increasing their revenue. Time spent was almost cut in half while their revenue was boosted by a massive 80%. This has translated to a company growth of 20%.

Other key features include:

  • Seamless data import
  • Lead and deal management
  • Customizable pipelines
  • Deal card customization
  • Calendar view
  • Activity reminder notifications
  • 24/7 support

Plans and pricing: Pipedrive offers various subscription plans. Pricing starts at only $15 per user per month when billed monthly.

10. Capsule


Capsule’s backstory is similar to that of Pipedrive. It was developed in response to the founders’ frustration of not finding a CRM that’s powerful enough, yet intuitive to use.

It has received hundreds of positive online reviews with users highlighting its performance, reliability, and contact and account management as its standout features. Capterra has also included it as an emerging favorite in the small business CRM software category. What makes them such a great CRM solution for small businesses specifically is its flexibility.

When Hasbean, a coffee roasting business, needed a CRM to support their recent business growth, they turned to Capsule. They’ve integrated it with other popular solutions like Zendesk and Xero to get a better idea of their leads and conversion rates, helping them to make more accurate sales forecasts. Hasbean has highlighted Capsule’s affordability as one of the biggest benefits.

Other key features include:

  • A sales pipeline
  • Project management
  • Email templates
  • Workflow automation
  • Activity reporting

Plans and pricing: Capsule offers a free starter CRM with basic features. For the ability to add more than two users and 250 contacts, pricing starts at $18 per user per month after a free 14-day trial.

What Is eCommerce CRM Software?

A customer relationship management (CRM) software is a central digital place where your sales and customer support employees can add information about prospects and customers. Examples of information that you’ll typically find in a CRM include:

  • The name of the customer
  • Contact details like phone number and email address
  • Communication preferences
  • Purchase history
  • A history of customer interaction

It’s more often used by B2B companies, but it also offers features that eCommerce brands can find useful for managing leads and tracking the customer lifecycle. Also, as many eCommerce brands work with third-party retailers and wholesalers, a tool like this will come in useful.

How to Select the Best eCommerce CRM Software

There are three key factors to keep in mind when selecting a CRM tool for your eCommerce brand: integrations, ease of use, and automation options.

Start your search by narrowing it down to the tools that integrate with your eCommerce platform. For example, if you’re currently using Shopify, restrict your search to tools that include Shopify integration. In addition to eCommerce platforms, also pay attention to which other tools it integrates with like productivity tools and social media platforms.

Integrations are key, but so too is automation. You’re searching for a tool that can scale with your business. You might not need a specific feature now, but keep in mind that down the line your needs will most likely (hopefully) change. Workflow automation specifically is a big plus.

Lastly, take your CRM for a test to get a better idea of its user-friendliness. You won’t be the only one to use it and so your goal is to find a solution that other employees will find easy to learn and use too.

Wrapping Things Up

Investing in a CRM system can help streamline key business processes and make it possible to grow customer loyalty, reduce acquisition costs, and limit errors relating to managing customer data. Though, deciding on the right CRM tool is no easy feat.

If you’ve been looking for a comprehensive and user-friendly customer relationship management solution for your eCommerce business, you can consider any one of the 10 discussed in this article. To further ensure that you find the most suitable system for your unique brand requirements, make sure to research each in detail to see what features best match your needs. Each has their strengths and weaknesses, so it’s a good idea to take them up on their free trial (most offer some type of free trial or free plan). Lastly, keep in mind that whichever software you decide on will require some effort on your part during the setup process. That said, this extra effort can pay off in future growth opportunities for your eCommerce business.

About the Author
Koba Molenaar brings nearly a decade of rich experience in content writing, specializing in digital marketing, branding, SaaS, and eCommerce. Her passion for helping brands, from solopreneurs to established companies, connect with their audiences shines through her work. As a member of the Golden Key International Honor Society, Koba’s commitment to excellence is evident in her work, showcasing her as a relatable and knowledgeable voice in the industry.